The Syracuse and Lake Wawasee Journal, Volume 12, Number 51, Syracuse, Kosciusko County, 15 April 1920 — Page 3

WILL YOU ACCEPT THIRTY DOLLARS RIGHT OUT OF OUR CASH DRAWER? Yes, YOU will get it. It goes, not to the successful winner' of some guessing contest, or the person holding some lucky number; but to YOU, the reader of this advertisement.

WE ARE GIVING GOOD ? : : .. • t MONEY. HELP VS CHECK OUR ADVERTISING. Use the coupon. QQ It is worth on all merchandise in CLASS G containing All dresses below $lO All skirts below $12.50 Use the coupon. It is worth., on all merchandise in CLASS F contaning All spring coats between sls and S2O. All spring suits between sls and S2O. All dresses between $lO and S3O. All skirts between $12.50 and $25 Use the coupon. It is worth < .OV on all merchandise in . CLASS E I. ' containing | All spring coats between S2O and $27. All spring suits between S2O and $27. All skirts above $25. ,■ : . I ■ Use the coupon. It is worth on all merchandise in CLASS D containing f All spring coats between $27 and S4O. All spring suits between $27 and S4O. All dresses between S3O and $45. Use the coupon. It is worth on all merchandise in CLASS C conntaining All spring coats ’ between S4O and $65. All spring suits between S4O and $65. All dresses between $45 and $65. Use the coupon. COO It is worth on all merchandise in CLASS B containing All spring coats between $65 and SBO. All spring suits between $65 and SBO. All dresses above S6O. Use the coupon. CQO on all merchandise in CLASS A containing . i All spring suits above SBO All spring coats abev SBO

When . $29.75 can buy A COAT LIKE THIS we say that splendid values are still in the market The coat is a “Palmer Garment” —that tells the quality. The material is a dune polo cloth with leatherette trim as a distinctive feature. You can have the same coat in ai tan, if you like. It is a nifty sport model with set in sleeves, double flaps on pockets, and plenty of classy features. Cuffs, strap belt about vlaist, and box pleat at center of back are finished with buttons. Don’t let the the low price scare you, but in spite of the low price, just remember that the coupon is accepted just as cheerfully as silver, gold, or greenbacks. Save 6 the coupon. (D 1 Q ry F* Plus the coupon • O buys this coat. WE COULDN’T POS S I BLY MAKE THIS OFFER IF WE SOLD ON CREDIT. WE ARE GOING TO GIVE YOU ALL SOME- OF THE MONEY WE WOULD OTHERWISE HAVE TO GIVE TO THE FELLOW WHO WON’T PAY HIS BILLS. SKIRTS We can’t begin to tell you about the many, many beautiful skirts we have. But no matter whether you select one of our beautiful Kumse Kumsa skirts that lately arrived or some other creation equally charming, the coupon makes you a substantial present. No matter whether you select a serviceable value, priced $6, or a dainty creation in the twenties, we are equally glad to pay' you for helping us check up on our advertising. Cut out the coupon now, and don’t forget it must be signed. LOOK FOR THE SPECIAL GREEN TAGS. THERE ARE JUST A FEW SCATTERED THROUGH EACH KIND OF MERCHANDISE OFFERED. BUT IF YOU FIND ONE, YOU’VE STRUCK A GREAT VALUE. REMEMBER THE 'COUPON APPLIES JUST AS WELL TO THE GREEN TAG PRICES AS TO THE REGULAR .PRICES. IT WILL PAY YOU TO SEARCH FOR THE GREEN TAGS.

THE SYRACUSE AND LAKE WAWASEE JOURNAL

We want some information that will cost you nothing, but means money to us. Does advertising in % The Journal pay? A • How is the best way to tell you about our mechandise and service? YOU hold the answer. Cut out the coupon in connection with this ad. Write your nartie and address on it. Bring itj to our store, and it is just as good as a government greenback; if used in accordance with the conditions explained herewith- It is worth whatever you choose to make it worth up to* THIRTY DOLLARS. READ EVELY WORD OF THIS ADVERTISEMENT. IT MEANS MONEY TO YOU; AND IT ALSO MEANS THAT YOU ARE GOING TO LOOK BETTER DRESSED AND BE BETTER DRESSED. MISSES’ AND LADIES’ SUITS AND COATS FOR SPRINGTIME—AS NEW IN FASHION AS THE SEASON IS NEW IN LIFE. Spring brings to every bird and bud a message to awaken and be its most Beautiful self. It is youth’s own season, the time for the first and freshest loveliness. Fashion, conscious of the significance of springtime, alive to it’s spirit of youth, has bent her creative genius to make our spring suits and coats for Ladies and Misses—suits that tell the story of the year’s renaissance in every youthful line; coats with countless new touches in sleeves, belts, pockets, and details of finish. Now, right in the heart of the season; when you are longing for these new and beautiful things to wear; we are coming to you with this coupon idea that is going to give us the information we want about our advertising and is going to give you the means of possessing these things you so much want. When the quality of the merchandise offered is taken into consideration our prices on all kinds of ladies’ ready-to-wear are beyond competition; but in spite of this fact, we now come to you with a present of 2.50, 5, 7.50, 10, 15, 20, or 30 dollars in connection with each garment and all for the trouble of helping us check up on our advertising. CUT OUT THE COUPON RIGHT NOW. Put it in your purse. Be just as careful with it as you would with a ten dollar bill. Then you’ll have it with you when you come in. Here Is the Plan % We have divided all our merchandise on the second floor into classes A, B, C, D, E. F, and G. These classes are described elsewhere on this page. The coupon herewith, when applied on the purchase price of merchandise i$ good for • $2.50 on class G merchandise $5 on class F merchandise $7.50 on class E merchandise $lO on class D merchandise sls on class C merchandise S2O on class B merchandise S3O on class A .merchandise There are no frills or red-tape to this offer. Just come in and buy the merchandise and, after you have selected it, turn in the coupon as so much money. One coupon only accepted on any one purchase. If you want to make a second purchase, borrow the coupon in your neighbors paper, (if they will let you have it) and come in. Coupons must "be signed. nMssS '——s // Dur package under / L ' ®l/~ynur neighbor's arm has been paid for /j® North Manchester WARSAW Silver Lake

TRICOTINE Here is a fabric hard to obtain, especially in the better grades; but in our No. C4Bll ladies’ suit you see the very quintessence of quality and style—a fabric beyond criticism and a style that distinguishes the wearer as one of the elect. Jacket has a long roll collar and open front, displaying a fancy vest of duvetyn; the lining is fancy silk. The peplum, sleeves, and skirt are beautifully finished. This is a typical class A garment. Our regular price on this garment is below competition, quality considered. Then you must remember the coupon is worth S3O when applied on the purchase price of this suit. THINK, thirty dollars saved for signing and bringing in the coupon. You’ve never had an offer like this? You may never have again/ A.ct today Cut out the coupon NOW. WE ARE GOING TO ADD $1 TO THE VALUE OF THE FIRST TEN COUPONS USED. COME IN AS SOON AS YOU CAN AFTER YOU SEE THIS ADVERTISEMENT. EXTRA' SALESPEOPLE WILL BE ON HAND TO SERVE YOU. I __ DRESSES Yes, they’re here and included. All styles and all prices. There’s the quaint period style dresses right in line with the period style furniture idea; and along with it, the dainty things in a. • Georgette and Taffeta. Then there’s a line of silk Poplins that sells below $lO, and a line of wool dresses that contains many unusual values. Your coupon is good on any or all. Don’t delay. Cut out the coupon right now and be among the first ten to use a coupon. Remember there’s an added Value if you are. COUPONS ARE GOOD ON EVERYTHING IN OUR MAIN ROOM ON THE SECOND FLOOR, EXCEPT MIDDY SUITS. IF YOU HAVE LOOKED AT A SUIT, COAT, DRESS, OR SKIRT AND THOUGHT YOU COULDN’T AFFORD IT; CUT OUT THE COUPON AND COME IN AND GET IT NOW.

LISTEN,The ad man read this ad over to his wife and ask what she would think of it if she saw it in the newspaper with some other store’s name attached to it. And she said:—“l would think it couldn’t be true. That they marked their goods as close as we mark ours. I wouldn’t believe it. How will you make good on that ad?” ■ ■' • Well, she knows we always do make good on our ads, and, no difference how we do it, or what it costs us, we’re going to make good this time. We’re going to allow you to use the coupons just in accordance with this ad, as so much cash. Then in addition. We’re going to place a few green tags on special items in our ready-to-wear department. These tags will bear especially low saleprice figures; and the coupon is just as good on these special prices as on our regular prices. We’re putting these special tags in, here and there, just to add spice to the search for unusual prices. You’ve never seen anything done like this. It’s different. But then, we do things that way.

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