The Syracuse Journal, Volume 29, Number 45, Syracuse, Kosciusko County, 11 March 1937 — Page 2

Page Two

Theatre Block Has Modernistic Lighting

TRA I "El.! • SCIENCE! IN IENTIOS ’! i ABSORBING ECENTS! EACINATING PEOPLE! See Every phase of our modern life through the medium of MOTION PICTURES WAI®H for he Opening of The New and Modern Theater at Syracuse, Indiana _ 1

’-Cl e offer a thousan d \JITIS Cifts created from a j thousand new ideas i A I . I ~, ■ I ( ■ ' hi’W WOQOMAN’S GIFT' SHOP SYRACUSE. IND.

SYRACUSE ELECTRIC COMPANY Electrical Contracting, I ■ Installation and Supplies for W. E. Long Theatre and Business Block Syracuse, Ind. Phone 14

MOVIE SUPPLY CO. Booth, Sound and Stage Equipment for W. E, Long theatre Everything for the Theatre CHICAGO, ILLINOIS We are pleased to announce that we have supplied the W. E. Long Theatre in Syracuse with the most Comfortable Theatre Seats made. A Theatre’s Greatest Asset — Comfortable Seats PEABODY SEATING CO. NORTH MANCHESTER, IND.

McClintic Cowell and Gordy QREAT heart and CAVALIER COAL Rhone 125 Syracuse, Ind.

LATE DESIGNS IN FIXTURES ARE FEATURED ■ i =- Roscoe C. Howard In Charge Os Installation The Syracuse Electric Company, 11 which is owned and operated by Mr. R. C. Howard, is supplying and installing the electrical fixlures dn the W- E. Long lheatre a’nd Business Block. Mi j Howard has been serving this community for the past seventeen years and is considered one of the most capable electrical engineers in the northern part of the State. In discussing the lighting effects of the theatre, Mr. Howard said, “Great comfort to the eyes will be assured the patrons of the new theatre and tenants of the stores and offices in the new'* theatre block because every precaution has been taken to see that the entire structure has been properly illuminated. The lighting scheme throughout is probably one of the greatest achievements in this very modern building.” Describing the lighting further, Howard stated, “Indirect lighting i:;' being employed throughout to keep pace with the modern design of he building, lhe fixtures which have been installed are the finest obtainable and the ■ lighting effect in. general will be most Outstanding. “The lighting in this' new Nor-

TestLet your, building problem be our problem—this spring Hartzer Construction Company South Bend, Indiana General Contractors for W. E. Long Theatre Block 1 i i

W. E. LONG BLOCK Future Home of Indiana's Most 1 Modern Theatre

Will Be Indiana’s finest Theatre Block I L . i I ■ — -■ ■ . IHiJ .1 Jtwj . | - ,s ? • - — C.. •« * • j n?AT P E V’ R. ACUZt. •I K ■ ! | g . ■~ ■ OWNEK | j “The W E Long* Theatre Block will undoubtedly be the finest in the State of Indiana,” says Frank Hartzer of South Bend,* General Contractors. This-sketch shows the new Block as it will appear when it is opened the latter part of April.

them Indiana project is but onb of the distinctive features to be . found in? this most unusual building. The color scheme employed will be a study in itself, s?s it will range from the gayest hues to the very conservative type of _,i panelling. “Also, this entice project will be air-conditioned throughout and in my opinion, will be one of the most luxurious, enterprises of its kind in the Middle West.” Further describing the lighting, Mr. Howard pointed out, “Proper lighting is one of the most important undertakings in

PLAN A NEW HOME f FOR SPRING NOW ZAvzA.’' Ask its for the . tg-, latest ideas to make your Home Modern Comfortable . <•: Inexpensive - I V e will be glad to explain our financing plan for ' *• your complete job with the most modern BUILDING \ MATERIALS, extra fine line oi PAINT and VAR- . - NISH. Headquarters At Community Housing Guild ROBINSON’S FL L. BIRD* Field Mgr., AfTT TXTO Lake Wawasee, Phone R-403 Milford, Phone 97 Ort—llX-LA HENKEL and BEST CO. Designers Manufacturers » • Interior Electrical Fixtures and Decorations for W. E. Long Building 540 North Michigan Ave., Cnicago, Illinois Midwest Engineering & Supply Co. Supplying Sheet Metal Work - - Gutters and Ventilators for i W. E. Long Building South Bend - Indiana

THE SYRACUSE JOURNAL

■—LwriwHWTß ■■ i < i ■iriiL - . --awuw»' *.w»ii ml an i nininri ir ~rr any business or entertainment center and it is also well to remember that proper lighting plays just as great a pyrt in the home. “Proper lighting can make the theatre, the place of business, and the home most inviting, a’nd the beauty of either of these lhrj?e places can be completely destroyed by improper lighting facilities. A home which glares with light will cause people to be restless and to spend time elsewhere that would normally be spent in the home. ■“Often in places of business, the . reverse of this orde ' is found and

I ' Lingard Mrble '■‘arid ■- All types of wall and floor tile for Thc 'W. E. Long Theatre and Business Block South Bend, Indiana ILIIJIMWI.IWMIL UWIII—lll ' lul 1.. 1.~ - Illi I -f—r -• ■ '* "•■■"M. l -i'ir-r-,1

■ 'tir !■■>■ Jill It'— R —I tIITB Fl** RMWr;.JMWU,IMI—MKCAg many times offices and factories are improperly lighted. This is a great hindrance to production and satisfactory performance on the part of the workers. ’“When the lighting scheme of a home, theatre or business is properly adjusted, it encourages eon fort, efficiency and added enjoyi lent. “N-: money has been spared on the part of Mr. W. E. Long to make the* Syracuse Theatre and Building Blcck one of the most luxurious structures of its kind. Nothing in the way.of eomfbrt in any phase has been left undone.

OHia PLATE GLASS COMPANY Furnishing Vitrolite and Plate Glass Fronts /or ; 4 - ■ ■ r . . ■ 1 1 ■ The W. E. Long Theatre and Business Block . ■ i ■ ; i i ; FORT WAYNE, INDIANA j i

tswaaMßnanwwvnavßuaraaHMHMHMMaHHMHM i I feel tha“ the people of this community and the people in the northern section of this State owe a debt of gratitude to Mr. Long for his establishment in our state, one of the finest enterprises of its kind in the country.” The Syracuse Electric Company has just completed another new' I building on Huntington Street which they will occupy in the near future. Here they will feature a complete line of electric- , al appliances such as refrigerators, vacuum cleaners, stoves, fans and various other electrical conveniences for the home.

WV 1 N SUL A T E f'lfjCLE', Your Heme Against Heat and Cold CONSULT US TODAY Roofing and Insulating Materials A Specialty ASBESTOS INSULATING & ROOFING CO., INC. SOUTH BEND, INDIANA ' _ \ ' - - —— t IfnDrWfc Millwork -|iyU|E TO Fit Your d!lim|U|llf' ■ Needs High Quality Materials for Every Practical Purpose Xou 'sthe time to plan a more liveable home. Attics, basements and other evtra space can easily be made into useful ryoms that add eomfciet Goshen Sash & Goshen, Indiana

Elkhart Bridge & Iron Works Steel for Structures in W. E. Long Theatre and Business Block ELKHART, IND.

THURSDAY, MARCH 11, 1957

L H. WARRINER Architect Designer of the W. E. LONG Building Gary, Indiana

OSBORN and SON HARDWARE Building Hardware Stoves Paints and Varnish INTERNATIONAL FARM IMPLEMENTS Phone 6 Syracuse, Ind.

Let Us ‘AIRTEMP ’ Your Home AIRTEMP is Never too hot Never too cold Never too moist Never too dry I HEATING and PLUMBING and Figures that are Surprisingly Low C. W. Howard Heating and Plumbing Syracuse, Ind. Phone 9 WW * A MM wt

W. E. LONG BLOCK Future Home of Smart Stores, Shops and Offices