The Syracuse Journal, Volume 29, Number 41, Syracuse, Kosciusko County, 11 February 1937 — Page 11

THURSDAY, FEBRUARY 11, 1937

Theatre Bloch Will Boom Lake Region

pHATTEN Motor Sales MILFORD, IND. We Have Sold Fords - For 17 Years PHONE 10 ~~ • . ' ■ W. E. LONG BLOCK •Future Home ,of Smart Store?, Shops and Offices > ;

SYRACUSE ELECTRIC COMPANY Electrical Contracting, Installation and Supplies Phone SYRACUSE 14 — ' INDIANA

MOVIE SUPPLY CO. Booth, Sound and Stage Equipment Chicago, Illinois

PEABODY SEAT CO. SEATING EQUIPMENT North Manchester, Indiana GOSHEN SASH and DOOR COMPANY Mill Work of Distinction . Goshen, Indiana

LAKE REGION TO BENEFIT BY NEW THEATRE BLOCK The opening of the Long Theatre Block in Syracuse the latter part of April will officially mark the beginning of what is forecast as one of the greatest booms this community I has ever experienced. I As workmen steadily speed through their daily work in an effort to have Indianas’ newest business block finished on time, other plans for broadening community activities are under way. Expect Greater Prosperity. Under the leadership of Mr. W. E. Long, founder and buildei - of this new Indiana enterprise, it is expected that a transition will take place in bringing greater prosperity to the city of Syracuse than has been en joyed in its one hundred years of existence. ■Following the leadership of Mr. Long', merchants of Syracuse and surrounding territory are anticipating that the summer season of tyS/l will be one of the biggest years in the vacation history of this region, io Fave Modern Shops. The new Long building block will contain a very modern motion picture theatre in addition to up-to-the-minute stores, shops and offices. The theatre will be completely airconditioned and will provide every known comfort and convenience for its patrons, such as are enjoyed in the motion picture palaces of the larger cities. Will Attract Throngs. The erection of this new block is destined to change the entire picture of the business district of Syracuse, inasmuhc as it will brightly illumi- | - ,

HARTZER CONSTRUCTION COMPANY * ■ . ' ' South Bend, - Indiana

11 NO. INDIANA'S .NEWEST and MOST MODERN THEATRE BLOCK r . ■ I J~ ’f ■ ’ IF . . ■ ■ ■ < . li .-'ShkT ***- lul ■ \ : .•» • £ 1 Jtiiitaiwj ®w>j .« W® BUBS :>: ffi_J ' r L WTk*J Ba . - ~i .W - I ----- '• ' . . ... I M .1 r-a; XL 1 buyiNtZZ bLOCfs. ZYR.AC-U.Zf J ND. I ' M * w> "" L ° M c " T ~ ° w H e j

nate the main section of town which s normally dark and quiet during the evening, because hundreds oi; people will be encouraged to cometc! his center who have heretofore had io incentive, and therefore, the city; in general will greatly benefit fromj h‘S undertaking. Hundreds of people in nearby cities who have gone into markets other than those of Syracuse, w-ill be- found patronizing he *verj- modern stores in the new theatre block, and a great influx of trade is expected from the resort visitors and lake residents during the summer months.

McCLINTIC Robinsons Lumber colwell and and GORDY Tfc •IP R/f • 1 GREAT HEART Building Material rAViI ;-; nAI O j CAVALIER COAL Let us Quote on Your Requirements Syracuse, Ind. Phone Milford 97 ' Phone 125

HENKLE and BEST CO. Electrical Appliances Interior Electrical Fixtures CHICAGO, ILLINOIS Midwest Engineering Supply Company Sheet Metal Work, Gutters I and Ventilators l SOUTH BEND, - - - INDIANA

I , THE SYRACUSE JOURNAL

According to advance information, the stores in the Long theatre block will carry merchandise that is a.s modern and up-to-date in quality and style as the merchandise offered in the markets of New York, Chicago, and other large cities. The stores in the new block will also hold a great fascination for the' women, as they will offer to their feminine trade the latest Styles in wearing apparel and accessories. Plans are also being considered at the present time by other merchants to modernize their stores and it is expected within a few ye. rs that

UNGUARD TILE FLOOR and FACING TILE South Bend, Ind.

Syracuse and the lake region will be one of the most prosperous centers of its kind in the Middle West. In the building of this new theatre Mr. Long, in all possible instances, purchased products from Indiana firms or through Indiana firms and for the past several months has provided a sufficient amount of labor for the unemployed residents of this town to afford them one of the most prosperous winter seasons that has been enjoyed in a good many years. It will be noted by the advertisements on this page that only the best

Ohio Plate Glass Co. VITROLITE and PLATE GLASS STORE FRONTS > Fort Wayne, Indiana

material has been .put into the new theatre block and it is also very noticeable that the majority of these' firms are either local or within a close radius of this region. Urge Cooperation. It is hoped that through the establishment of this great project by Mr. Long that it will act as a stimulus ! and incentive for not only the merchants of Syracuse and surrounding territory, but for the residents of this entire region, to get behind ■ their own businesses and personkTThi terests and pull together for an even i greater prosperity.

ASBESTOS INSULATING CO., INC. ROOFING AND INSULATING A SPECIALTY South Bend, Indiana

Elkhart Bridge and * Iron Works Elkhart, Indiana

L H. WARNER DESIGNER of W. E. LONG BUILDING Gary Indiana OSBORN & SON • GENERAL HARDWARE SYRACUSE, IND. Phone 6

C. W. HOWARD, p “ HEATING AIRTEMP AUTOMANIC HEAT SAVES TIME, MONEY, LABOR and WORRY. Phone 9 Syracuse, Ind.

W. E.LONG BLOCK Future Home of Indiana's Most Modern Theatre

Page Eleven