The Syracuse Journal, Volume 29, Number 25, Syracuse, Kosciusko County, 8 October 1936 — Page 4

THE SYRACUSE JOURNAL INDEPENDENT £T r . . jwy Thursday it Syracate, Indiana. __ Entered u second-cUes matter on May 4th, 1908, at the poetoffice at Syracuse, Indiana, under the Act of Congress of March 3rd, 1879. SUBSCRIPTION RATES One Year, in advance, 12.00 ' Si* Months in advance SI.OO Three Years, In advance „ $6.00 Single Copies 6c Subscriptions Dropped Iff Not Renewed When Time Is Out. SYRACUSE PUBLISHING COMPANY, INC, PUBLISHERS F. Allan Weatberholt, Editor THURSDAY, OCT. 8, 1936 A HOOSIER PHILOSOPHER Once Said • . . • Probably everyone in Syracuse has heard the story of the Arkansas fanner with the leaky roof. a When it rained he refused to go outside in the bad weather to mend the hole. , When the .weather was good he didn't figure he needed to have the patching done. Probably not one in ten of the business men of Syracuse has applied that story to his business. And yet it fits. When business is good many a merchant along the street rubs his hands and demands to know why he should advertise his products “when the people come in anyway.” Oh rainy days when his counters are piled high with goods and no one comes to buy, many a merchant “sings the blues” and declares he cannot afford to advertise because there is no business. . A recent convention of the advertising clubs of America, held in Chicago, laid down some thoroughly sound principles of advertising ljascd on experience of merchants, large and small, over the entire country, who have made successes of their business, with advertising help. The keynote of that convention, in a word, was “Budget.” The consensus of opinion seemed to be that four per cent of the gross, or ten per cent of the net profits of any business seeking growth and expansion, should be devoted to advertising that business, winning public good will and letting the public know of its products. With specialties and for quick movement of quality goods the percentage of total income to be devoted to advertising was listed at from 15 to 25 per cent of the gross. The second most important point stressed was consistency. A splash of advertising once in a great while is not as effective, according to general advertising experience, as repeated advertising on a smaller scale. The Syracuse Journal takes this opportunity to state that some merchants of Syracuse have evinced a tendency to perhhps - exceed what their advertising budgets would aggregate, if advertising were done on a budget system. On the other hand there are many merchants in the district who think as does the Arkansas farmer with the leaky roof. When trade is good they refuse to go after that other trade which may not, at that moment, be in their stores. When weather is bad they take no steps to bring in trade that is reluctant and may not know that the merchant has excellent bargains on his counters. The Syracuse Journal believes it is a good advertising med- ■ ium. But the Syracuse Journal does not believe that semi-occas-ional splashes, in its or any other columns, will produce results. In conclusion the Syracuse Journal summarizes: Budget -plan your advertising in advance, over a period of time, whether yWur product be seasonal or all-year merchandise; Be Consistent—keep your trade name before the public by regular advertising instead of through semi-occasional splashes, unless a sale or, some special event warrants the effort to call special attention to that event; Plan—when business is good look ahead for the gloomy days and line up plans to bring in good business when the nonadvertisers are gazing at idle clerks and empty aisles; make extra effort when business is bad to stimulate trade—when business is bad generally is the time for sales, specialty movements and bargains. Get the habit of keeping that roof fixed all the year round.

AUTUMN DAYS BRING ' FOREST FIRE DANGER Increased danger of forest fire' during the autumn months when thousands of Hoosiers enjoy picnics and motor tripe in the wooded areas, was cited today by Virgil M. Simmons, commissioner of the Department of Conservation. The danger is greatest at the time the ground la covered with leave* and other drying vegetation. Each fall hundreds of acre* of Indiana woodlands are destroyed by forest fires resulting from carelessness in building campfires or in discarding lighted matches and cigarettes. Such fires destroy the scenery, cause thousands of dollar* In damage to growing timber and burn the food and shelter upon which birds and wildlife are largely dependent. In the state parks, forests and game preserves fires may be built only in such places as are designated and regular patrols are made during the autumn days to see that the regul ations are obeyed. Observers are on duty in the fire towers through- j out this season, keeping watch .over j approximately three million scree of wooded land. Cooperation of picnic groups, hikers and other* enjoying Indiana’s autumn show, in guarding against forest fire will be an important factor in reducing the annual loss and in advancing the conservation program. enlistments open IN UNITED states army During the last session of Congress a law was passed authorising the was department to raise the enlisted strength of the army to 165,000 men. This has created number* of vacancies. Young men desiring steady employment end a military career may correspond with or apply to the army recruiting officer in the Federal building in Indianapolis, Terre Haute, Fort Wayne, Evansville, Ind. or LcuisviUe, &y.

OIL AND GAS DRILLING AIDED BY FALL RAINS New impetus has been given driling activities in Indiana oil and g« fields by the fall rains, Virgil M. Simmons, commissioner of the Department of Conservation, reported | today. In several of the fields lack of water had forced suspension of drilling during the late summer. A new gas well, completed south of the present Oak town field, has resulted in an extension of this field and several additional wells are being planned. Operations in this field have not been handicapped by water shortage during the drought and with the new well extended the producing area, drilling in this territory takes on an additional interest. Drilling has been suspended on a well, northwest of Franklin in Johnson county, where water was encountered at a depth of nearly fortyone hundred feet. This is the deepest well to be sunk in Indiana. Efforts to locate oil or gas in that counity hava continued unsuccessfully Uver a number of years. CIVIL SERVICE EXAMINATIONS ANNOUNCED The United States Civil Service Commission has announced open competitive examinations as follows: Cereal technologist, 53,800 a year, associate pathologist (forage crops), $3,200 a year, Bureau of Plant Ina * crasuy ■ Principal industrial toxicologist (heavy metals), $5,600 a year, Public Health Service. Senior medical technician (bone pathology), $2,000 a year. Children’s Bureau, Department of Labor. Full Information may be obtained from the Secretary of the United ■ j States Civil Service Board of Examiners at the pest office or customi j house in any city which has n poet i j office of the first or cIBSB* or ifrom the United States Civil Service

SYRACUSE JOUBNAI#

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Real Estate Transfers The Journal is furnished with the following transfers of real estate <by Houton C. Frazer, Abstractor, Warsaw. John H. Hall to Leo W. and Florence Powers, 88 acres Sec. 17 Plain Twp. $3500. Mary A. Firestone et al to Elmer and Nettie Mock, 4 x 10 rod tract adj. to lot Webster sl. The Prudential Insurance Co. to Winifcad Klinger, 60 A. Sec. 26, Vanßuren Twp. sl. The Prudential Insurance Co. to Arthur and Millie M. Steward, 20 A. Sec. 26, Vanßuren Twp. sl. Margaret E. Flaherty to Ollie V. and Ruth Badgley, lot 5 Hapner’s Add. Pleasant View, Tippecanoe Lake sl. Samuel Huffer to Fred Myers, lot 53 subd. 5 Papakeechie SBOO. Ward T. Logan to Vernon R. and Ida D. Dimon part of lot 6 Landsdale’s Add Warsaw, SSOO. Victor D. Mock, receiver to J. Edward Headley apd Frances M. Headley pt. lots 8 aaid 9 Kist Eastern add. Warsaw $4400. Mary A. Ryan to Meredith C. Al- j dred, lots 4 and 5 Blk. 8 Myrtle Glenn Park sl. Vianie D. Barnhart to Russell L. j Barnhart, 4 lots in blk. 23 Hayes’ add Pierceton sl. Linneous E. Vandermark to Chan-; cie M. Vandermark, lot 93 Burket sl. L. Edgar Zimmerman to Earl L. Shafer et al lot 32 Morrison Island sl. Wm. Copland to Grant W. and Rose VanCuren, lot 2 B and B Add. Etna Green sl. Lawrence L. Dunkleberger to Vina Byler. lot 209 Lakeside Park Warsaw sllO. Wm. F. Boggs to Vina Byler, lot 208 Lakeside Park SBS. Lyman M. Faulkner to Gail H. Stroupe, 40 A- Sec- 10 Monroe Twp. S3OOO. James M. Mench RADIO SALES AND SERVICE Phone 4 Syracuse, Ind. In the Journal Office

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C. C. t. CAMP NEWS Lt. Albert C. Windell has been transferred to the CCC Camp at Mitchell, Ind. Many improvements have been made in Camp here such as repairing, painting, and overhauling of several buildings. Jesse Butler, E. O. W. Propectionist, of Indianapolis, presented a series of movies here at the Camp. The subjects were: “Porcupines”, and “How We Get The Weather.” Kidneys Must Clean Out Acids The only w*y your body can clean out Acids and poisonous wastes from your blood Is thru 9 million tiny, delicate Kidney tubea or filters, but beware of cheap, drastic. Irritating drugs. If functional Kidney or Bladder disorders make you suffer from Getting Up Nights, Nervousness. Leg Pains. Backache. Circlea Under Eyes. Dizziness, Rheumatic Pains, Acidity, Burning. Smarting or Itching, don't taks chances. Get the Doctor's guaranteed prescription called Cystez <SissTex). Works fast, safe and sure. In 48 hours lt must bring new vitality, and Is guaranteed to lx you up In one- week or money back on return of empty package. Cystex costs only 9c a day at druggists and the guarantee protects you. imSST Relieve periodic pales , without opiates or quinine Are yes bothered whh a aagatea. tpNtttag headache7 Use It I For quick relief — wit host Pa drsleJae, fcroerides er oflofss — fry e OortteM Hsedeche Pew- b' dtr. 4 deses. 10c: 11 for 20c. 1 GARFIELD SK «fSr3SSS O ZZTtZZZnSK FINE DRY CLEANING Syracuse Dry Cleaner Me E. Rapp Phone 90 j — 1

SALEM Jesse Crowl called at the home of Joe Smith last Tuesday. Donald Smith, of Mishawaka, spent last Friday with her parents, Mr. and Mrs. Joe Smith. James Pinkerton is working in Elkhart. Mike Kuneff and family spent the week end with their parents, Mr. and Mrs. Joe Smith and family. All were dinner guests, Sunday, at the home of Mr. and Mrs. Oda Rarig, Syracuse. Quite a number from Salem attended the County Fair at Warsaw, this week. Roy Auer fell down the staa'rs at school, Monday. He was not serioualy injured. COULD NOT DO HER HOUSEWORK • VVTHEN every- ” thing you«attempt is a burden —when you are nervous and irritable—at your wit’s end —try this medicine. It • may be iust what you need for extra ’ energy; Mrs. Charles L. Cadmus of Trenton, New Jersey, says, "After doing just a little work I had to lie down. My mother-in-law recommended the Vegetable Compound. I can see a wonderful change now.” ROUND TRIP TO (Chicago Every Week-end Travel in comfortable B & O coaches Ask about New Low Fares O Everywhere—Every Day tor details consult Ticket Agent Baltimore & Ohio

ivlvXviv ▼XvXvX Don’t Let Eyestrain From Poor Light Handicap Your Child *• • •!♦£•»»>; He gets good grades because he studies hard . . but i A what if his eyes should fail from long hours of work / \ |l|| under improper light? Don’t take a chance on handi- / \ ■'«. -i HI capping him for life. - u —A gp pi Proper Light Protects Precious Eyes Os course good light at home cannot cure defective ’ 111 eyesight — only an eye specialist can help that. But proper light can overcome eyestrain and perhaps pre- —•>. vent impaired vision later on. \ You Can Have Proper Light * JVtILLIQM ■ The I.E.S. Better Sight lamp was designed [ [PC a»- -4¥;> by lighting engineers to reduce glare and V * jp| prevent eyestra : n. This lamp is recommended \ CQIQ; l X by eye specialists everywhere. Visit your \ A JTWJnw / Hi Hf! dealer’s store or our showrooms and examine \LAST TtAHirL ’ V * the Better Sight lamp. & NORTHERN INDIANA PUBLIC SERVICE COMPANY ij . j fgfggj

Banks Hold the Bag - Nearly 60 per cent of the national debt of $34,500,000,000 is owed to the banks of ihc nation. According to Senator Glass, a drop of ten per cent in the price of government bonds would put 90 per cent of the banks out of business. He says the New Deal forces the banks to buy.

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THURSDAY, OCT. 8, 1936

$14,000 a Minute As a spendthrift the Roosevelt administration has set a pace no other nation has ever equaled. It spends $14,000 each minute of the day and night; $840,000 each hour of each day, and $20,160,000 every day of the year. The taxpayers, and that means all of us, must pay