The Syracuse Journal, Volume 7, Number 4, Syracuse, Kosciusko County, 21 May 1914 — Page 2

The Syracuse Journal INDEPENDENT. fi ■ GEO. Q. SNYDER. Editor and Publisher Largest circulation in Kosciusko County outside ol Warsaw. ' 51.50 Per Ye»r Published Every Thursday at Syracuse Indiana. $1.50 Per Year. Phones—Office 4—House 117 NET ADVERTISING RATES DISPLAY MATTER One Week ...15c per inch Two Weeks to 1 Month per inch One Month or more.. 10c per inch Electrotypes ... —..10c per inch The above rates are for continuous insertion, run of paper; specified post-, tions at one week rate. READING MATTER ' 5c per line (average 6 words to line); classified “Wants” 1c per word; Cards of Thanks 50c; Resolutions SI.OO. NOTE.—These rates are net and allow j of no discounts. COPY FOR ADVERTISEMENTS An extra charge of 5c per inch and up will be charged for an overabundance of copy Or intricate composition. - DEATH NOTICES. Obituary, notices run other than as news will be charged for at the rate ot one cent per word. When the death occurs just prior to publication and it is impossible to print the obituary with the death notice, its insertion may be had the following week withoujt charge, in all other cases the above rate applies. Obituary poetry, 10c per line. Card of Thanks, 50c. „ Entered as second-class matter May 4, r 9 oB, at the post office at Syracuse, Indiana, under the Act of Congress oj March 3, 1879. EVOLUTION OF ADVERTISING Business methods are continually changing. Within the* memory of many of the active business jnen of today a real evolution has taken place. A few years age there was a ready market for manufactured products. This was because our population was not so large and the demand easily exhausted the supply. But increasing population, increasing factories, and greater competi tion have changed the situation. Today the manufactuier is endeav- ‘ oring through advertising to create a demand for his goods, as he finds local dealers are anxious to carry in stock goods of recognized quality, for which there is a demand. Although the manufacturer has been creating a demand for his product through a big advertising campaign it is up to the local merchant to carry on the advertising campaign in his community, and not only handle goods of quality but to be strong in telling of their merits. While business has been developing, advertising, as a pal of business, has undergone great changes. About fifty years ago it was considered contrary to business ethics to solicit a customer away from a competitor. From then to now is only a short span of years, and yet today about $1,000,000,000 is spent annually in advertising. Competition has become very sharp in the advertising field and to be a successful advertiser requires skill. The spasmodic, wasteful advertising of yesterday is giving way to the persistent and systematic advertising of today. The time is fast approaching when the persistent and systematic advertiser is going to gerthe business. It may not come today or tomorrow but it is just as certain to come as death itselt. Every merchant who desires to keep abreast of changing business methods will make it a part of his business to study advertising or he will wake up some morning and find he is outclassed and outdistanced. The Subject of a curfew law is under consideration in several of our neighboring towns. We hesitate to speak on this matter, but we would be glad to receive a communication on the subject from some of our leaders.

There Has been a noticeable effort on the part of some of our merchahts this spring to improve and beautify their places of business. It is a step in the right direction and we feel sure that their time and money will be returned twofold. A stranger coming into a town has very little way of judging the people except by the appearance of the streets and the interior of the business places. The marshal is keeping the streets in a creditable manner and our merchants are showing a better spirit every day. There is a very marked change in the appearance of the business portion of Syracuse in the past two years and we hope to say as much two years hence. Slang Has become so popular with all classes that it is nearly a necessary part of the English- language and anyone who trys to abstain from its use may be misunderstood as badly as was a certain school teacher of whom we tell below. The teacher needed some plumbs for a practical illustration and calling one of her scholars sAe gave him a dime and instructed him to go to the grocery and get ten cents worth of plumbs. She advised him to pinch several before buying to make sure that they were soft find ripe. The scholar soon returned and laying the poke on her desk said, “I pinched the whole sack and here’s your ten cents.” The Pride of possession is strong in nearly every man’s breast. We heard a man say, who has owned several automobiles, that he could pay five dollars for the use of a car every Sunday in the year and still be spending less than his car costs him to operate, not counting the purchase price. But still this man keeps on buying automobiles. It is the pride of possession. The average man would rather own and operate the veriest “junk pile” than to go riding three times a week in somebody else’s 1914-model. “We own it” leaves a very sweet taste on the lips regardless of the object of the phrase. John Kauffman is also making the race for the nomination of township assessor, he having placed his announcement in the Journal last week. While we personally are not acquainted with Mr. Kauffman, he has many friends who believe that he is the man for the place and he will have their support at the township caucus. While We would hesitate to call the life of an assessor a rose-tinted one, still there must be something attractive about it if one would judge by the number of aspirants for the office. Six Weeks from Saturday is the Fourth of July. Still plenty of time to plan a celebration of some kind. Let’s get busy. WEATHER WAS BACKWARD SUNSHINE WILL DO WONDERS WITH THE LAKE BUSINESS The past several weeks of rain and chilly weather has not proved very enticing to the people who annually spend the month of May at Lake Wawasee to enjoy the spring fishing. The hotels however, have had a good patronage and if the present pleasant weather keeps coming, the cottages will soon be occupied. In late years, very few springs have seen the large catches of fish that the present season has brought. «Many good-sized pike have been captured and the black bass fishing has been exceptionally good. Will Build New Boat Elwood George will have a new boat built at the Searfoss factory this summer. White he doesn’t designate it as a speed boat we have an idea that no pains will be spared to make it fast.

ANNOUNCEMENT Political Announcement Editor Journal: —I desire to announce myself as a candidate for assessor of Turkey Creek township, subject to the decision of the Republican convention to be held at Syracuse. Isaiah Klingaman. County Auditor Editor Syracuse Journal: Please announce that my name will be presented at the forthcoming Republican county convention as a candidate tor nomination as Auditor of Kosciusko County, subject to the decision of the convention. V. D. Mbck. Tippecanoe Township For Township Trustee I desire to announce to the Republicans of Turkey Creek township that I am a candidate for the nomination for township trustee, subject to the decision of the Republican township convention. Floyd Strieby. For County Recorder I desire to announce my candidacy for the Republican nomination of county recorder, subject to the decision of the Republican county convention. Ira G. Gans, Turkey Creek Twp. For Clerk Please announce that my name will be presented at the Repulican Coun.ty Convention as a candidate for nomination as Clerk of the Circuit Court, subject to the decision of the convention. AARON A. RASOR • " 1 ■ " For Township Assessor Perry A. Dull takes this means of announcing his candidacy for the nomination of asseesor of Turkey Creek township suject to the Repub iican township convention. For Sheriff John D. Gill of Seward township announces bis candidacy for the nomination of Sheriff, subject to the decision of the Democratic county convention to be held Thursday, June 11. For County Clerk I desire to announce my name as a candidate for the nomination of county clerk, subject to the will of the Progressive county convention on June 9th. Emory Strieby For Ccuntj Treasuier Allen L. Turner of Mentone, asks the Journal to announce that he is a candidate for nomination of treasurer at the Republican convention, June 2. For Prosecuting Attorney Please announce that my name will be presented at the Republican county convention, June 2nd, as a candidate for the nomination as Prosecuting Attorney for the 54th Judicial Circuit, subject to the decision of the convention. Homer Longfellow, Washington township. - For Towship Trustee I desire to announce my name as a candidate for the nomination of township trustee subject to the Progressive township convention. Roy Riddle. • For Sheriff O. D. Ervin of Clay township, announces his candidacy for the nomination of sheriff on the Republican ticket subject to the decision of the county convention at Warsaw, June 2. For Assessor I wish to announce to the voters of Turkey Creek Township, that I will be a candidate for the Republican nomination as assessor. John Kauffman. For Clerk I wish to announce that my name will come before the Republican County Convention, to be held at Winona Lake, Tuesday, June 2, 1914, as a candidate for nomination as Clerk of the Circuit Court, subject to the decision of the convention. E. Gilliam, Tippecanoe Township.

The Stolen Brooch By DWIGHT NORWOOD Though women have gained in the past half century in independence, thej have lost in that chivalrous treatment by men that was formerly prevalent In 1850, at a dinner party in Charleston, S. €., a lady missed a brooch of considerable value. She was very much frightened for fear it had been stolen and lost her equanimity. The host, a Mr. Du Bois, was much put out about the affair, declaring that she must have dropped the brooch. Nevertheless a search failed to produce it . Then Du Bois said: “This is a very serious matter for all of us, for me as host especially, for it I seems to implicate me in having a i thief among my friends. It must be thrashed out here before we separate. Will some one kindly suggest a method of investigation?” “I propose,” said a gentleman present, “that we all voluntarily submit to be searched.” Du Bois asked each guest in turn if he or she would assent to the proposition, and all expressed themselves as quite willing to do so till he came to Edwin Porcher, a gentleman of Savannah, Ga., who was visiting Charleston. “Why do you decline to do your part at getting to the bottom of this matter?” asked the host “I decline to answer.” There was a constrained silence for some time, when®Du Bois, who was much excited, said: “My friends, I must crave your pardon for introducing this man among you. I had no idea he was a thief.” All looked at Porcher, wondering how he would receive the word “thief.” He was unruffled. All rose from the table, and Porcher, bowing formally, left the room. Those who remained discussed the matter, asking Du Bois about how he came to be acquainted with Porcher, for the latter, not being a resident of Charleston, had not been known the guests till introduced by their host Du Bois explained that he had met Porcher at his club, at which the latter had been put up as a guest by a member. Porcher appeared to be a gentleman. Du Bois, desiring to be courteous to a stranger, had invited him to dinner. The party were about to break up when a negro servant handed the host a note. Tearing it open, he read it, knitted his brows, then put it in his pocket without making any reference to it But every one present divined that it had something to do with the disagreeable affair that had happened during the eveningWhile the guests were bidding the host adieu he asked one of them, a Mr. Fitz Hugh, to remain after the others had departed. As soon as the two men were alone Du Bois handed his friend the note he had received. It ran thus: Having been invited to your house and called a thief because I did not assent to the method proposed of clearing up the matter of the loss of the brooch, it seems to me that as a gentleman—which I claim to be—it is my privilege to demand satisfaction from you for the insult offered me at your own table and in the presence of your guests. I would be glad to accept an apology if an apology would exonerate me, but It would not. The only approach I can make to exculpating myself is by the code. A common thief would not likely be so sensitive to his honor as to risk his life for it. Will you please refer me to a friend? Du Bois and the man to whom he showed the letter consulted for an hour. Fitz Hugh held that Du Bois had not the right to call his guest a thief simply because he would not consent to be searched. But since Porcher had called attention to the fact that an apology would not remove the evidence, such as it was, that he had stolen the brooch, there would be no use in offering one. Under the circumstances there seemed no way open but to accept the challenge, though Fitz Hugh maintained that Porcher's refusal to be searched placed him in the position of a thief, and a gentleman was not called upon under the code to fight such a person. Du Bois was not compelled to notice the challenge; but, on the other hand, Porcher had not been convicted of the stealing, and Du Bois felt that he was entitled to satisfaction. Fitz Hugh met a friend of Porcher’s, and the terms were arranged—that the principals should meet the next morning at sunrise. Now, the real thief, a woman, had observed the results of her action and when Porcher’s note came felt sure it was a challenge. After a bitter struggle with her better nature, at 2 o’clock In the morning and but a few hours before the time appointed for the duel she drove up to where Porcher was staying and asked to see him. “I have come to confess,” she said. “The brooch became unfastened from the owner’s dress and dropped into a fold of mine. I saw it fall. A duel is to take place between you and Mr. Du Bois. I don’t know it, but I am quite sure of it Now that I have confessed, surely this cannot be necessary.” Porcher thought for awhile, then said: “All you have to do is to say that the brooch dropped into a fold of your dress. Nothing more is necessary.” The lady drove at once to Du Bois’ house, called him up and acted upon Porcher’s advice. Du Bois went himself to apologize to Porcher, and every one of the guests at the dinner showed him some attention. But the only person who knew that he had taken the obloquy on himself rather than expose i woman was the thief. —lt is of far more importance to us to maintain the quality of GERBELLE and NEVER FAIL than it can possibly be to any one else. You are safe, therefore, in ordering these popular brands for we back them up with a reputation built up with years of painstaking care. THE GOSHING MILLING CO.

Do You Treat Your Feet Right? Do you incase your feet in ill siting. badly shaped shoes?’ If you do you are laying a good foundation for a life of misery. As you treat your feet now, so will they treat you five years from now. If you punish them with poorly selected foot-wear this year, they will punish you with corns and bunions next year. x The spring’s styles are the most sensible we have handled in years. The shoes are made to look welL and in addition they are made tor comfort. Re member your shoes make up fifty per cent, of your personal appearance—shapeless shoes will spoil the looks of the most careful dresser. For both ladies and gentlemen, we have the most comprehensive stock of shoes and oxfords v; e ever carried. The prices are reasonable and we live right here in Syracuse—you know where to take them if they aren’t right. Star Clothing Store

Want Ads O FOR SALE—Hand made hammocks. Ansdtt Odell, ts— WANTED—To do your clothes pressing and repairing. Prompt deliveries. Mrs. Henry Snobarger. Phone 905. FOR SALE: —Yearling draft colt S C. Lepper. — o FOR SALE—Light oak side board. Mrs. H. W. Buchholz, ts— FOR SALE— 23 foot motor boat, six passenger; two cylinder, six-hoise power Gray engine. Everything in good condition. C. F. Hoch. It— FOR SALE —Two year old black draft colt. S. C. Lepper. — o OAK BED, Springs and Mattress for sale at a bargain. Inquire at Journal office. FOR SALE—Desirable 13-room house, arranged for 2 families, electric lighted throughout, 2 wells, small barn, chicken park, and other desirable features; facing lake; price reasonable. 44 See G. W. Jones. WANTED —Clothes pressing and repairing Neat work assured. Mrs. Henry Snobarger. Phone 905. FOR SALE- -Four year old sorrel horse; 1000 pounds; not afraid of autos. S. C. Lepper. -— <> FOT RENT—Fields to rent for farming. Write Ellwood George, Syracuse. FOR RENT—Good barn, conveniently located. Geo. Hoelcher. FOR SALE —Driving horSF, 6 years old, guarranted sound. George Mellinger, Vawter Park. FOR SALE—Rubber tire buggy in good condition. F. B. Self. WANTED—Second hand wardrobe. Call phone No. 88. ts FOR SALE—Several counter show cases for sale cheap. Quality Drug Store. FOR SALE —Bay horse, nine years old weighs 1200 pouudsand will work either single or douole. Roy Ward. o FOR SALE—Sweet potatoe plants. A. J. Gallagher, south Mam St. jt WANTED—To do your sheep shearing. New machine; work gauranteetl. Stump & Hetishew, 1 1-4 north, 1-4 mile east of Syracuse. 2 t FOR SALE—White’ Plymouth Rock eggs. 50c per setting. Ben Ott, Syracuse, Phone 498. 2t FOR SALE—Work horse for sale. Ben Zimmerfiian, 3 miles north Syracuse. 2t — FOR SALE—Fine and chunk wood. Phone 417. 2t; WANTED—.Corn immediately. Syracuse Flour Mills. —— o _ FOR SALE—Lot 50x132 on N. Lake St. With wall 58x32 and cellar wall 13X 18 ft. Inquire of Vern Bushong.

J. W. ROTHENBERGER : Undertaker : SYRACUSE, s » IND*.

The West End Charles Bedker and wife and Chas. Johnson and wife of Goshen spent Sunday with John Rentfrows. Those on the sick list are Mrs. E. Davis, Mrs. John McCloughan and Mrs. M. Ritter. Mrs. Sadie Garrison and children of Gas City spent a few days with her sister Mrs. Jess Darr. B. H. Doll and wife, J. F. Weybright, Chas. Johnson and wife and Chas. Bedker called on Win. Sheffield and family Sunday. Mrs. Marion Angle and children of Mishawaka spent Sunday with Wm. Darrs and T. S. Sheffields. Mr. T. Hammond of Milford purchased the Chas. Snyder property. Byron Doll and wife were guests

\ r\/ JjZy \! / iL *^^'.\~MZ<w^r'. a fty < ItZm j XIIWXmP BUGGIES We have on hand a carload and ' a half of Studebakers and Harper buggies. These makes have given satisfaction—The Harper through this section of country and the Studebaker the world over. Remember the old man’s saying to his son “Buy it my boy because it is a Studebaker.” Pottenger Bros.

of Mrs. Mattie Fick Tuesday. —Have your hard coal burners stored at Beckmans Furniture store A. D. Mock and family spent Sunday with Mrs. Mock’s uncle, Ben Cable. Price Os Milk Reduced —Single quarts of milk will remain at 7c but hereafter I will sell four quarts for 25c and other amounts on the same basis. • Roy Ward Teeth filled, crowned and extracted absolutely without pain. Dr. Cunningham, Goshen.