The Syracuse Journal, Volume 6, Number 28, Syracuse, Kosciusko County, 30 November 1913 — Page 6

■gm "~t ixn 1 Advertising Talks o tjjj .. —jc: ADVERTISED GOODS CERTIFY QUALITY Their Purchase Is Buying Under the White Light of Public Scrutiny. Advertised goods are goods the quality of which has been certified. The public looks at them much as it looks at a certified check. It knows that good money has been put into them, so that the merchant has faith that they will prove satisfactory. The business world is full of cheats and frauds. The public has many times been disappointed, even In buying goods of merchants supposed to be reliable. Hence its attitude is one of great suspicion, not so much perhaps of the honesty of the merchant, as to whether he really knows his goods and has tested them out. Under these circumstances, advertising is the determining factor that convinces the questioning mind. The buyer argues that if the teller has faith enough to subject his goods to' the scrutiny of advertising publicity, if he has faith enough to spend money telling people about them, he must have tried them out thoroughly, and must know positively that they will give satisfaction. It regards any knowing deceit under these circumstances as inconceivable. As a result of this public attitude, the merchant understands that his faith and reputation are staked on the fulfillment of his advertising pledges. That is why modern advertising is so very truthful. A He in an advertisement would mean a peck of trouble. while a fie over the counter would be known to but one person. When a merchant disposes of a line of goods through advertising, he is careful to let the public know what the real value is, so that there shall be no Come-back. Thus buying advertised goods is buying under the white light of public scrutiny. The merchant goes shares with you on your purchase. You have bought his wares, but he has paid down the cost of the goods and the cost of the advertising to buy your satisfaction. When you buy under these conditions, you know something about what you are getting. Give Real Message The human eye seems to possess an intelligence of its own, as is shown by its refusal to ; give attention to ridiculous or unusual combinations of words, j or all words that are meaningless- It abhors foolishness. It will not willingly lend attention 1 to catch phrases or headlines ‘ that mean nothing, and it also refuses to attempt to connect I an Irrelevant headline with the advertiser’s real message. BUSINESS FOR THE OPTIMIST Advertising Men However Should Not Make Statements That Are OverBroad or Over-Confident. “The advertising business,” says a well-known expert in an eastern publication. “is a business for the optimist rather than for the pessimist, but it is likely that advertising men sometimes hurt rather than help the cause of advertising by making overbroad and over-confident statements, by making the claim that advertising at any and all times always pays. Such so-called truisms as those declaring that the amount one should spend depends merely on the amount of new business he wants, that per sistence always brings big cumulative dividends, etc., are certainly not believed by those who have had experience. Keen discrimination as to plan, medium, copy, time of advertising, etc., is needed, and even then the campaign must be watched close!v If wastes are to be reduced to a minimum. To encourage a business man to go at advertising blindly in supreme faith that the outcome will be right anyhow is to run the risk of killing the goose that lays the golden .eggs.” Advertising Does Pay. Does newspaper advertising pay? We say yes, decidedly so, and have the proof in the case of a Rochester (Minn.) man. Lonely and sad, he sought a helpmeet in his home, but without success. He then resorted to the last hope, newspaper advertising. In Arkansas a lonely maid, having a similar desire to wed, read the advertisement and quickly responded. Courtship by mail followed and within a short time transportation was forwarded the bride-to-be. Om arriving in the Minnesota town the young ilady found the prospective bridqf groom eagerly waiting her arrival at the station, a handkerchief in his right hand being the token of identity. Immediately securing a justice of the peace, the couple were married. Yes, advertising pays. She Knew It All Along. •‘My dear,” said Mr. Bickers to his wife, “I saw in the papers today a decision of a Virginia court that the wife may, in some cases, be the head of the family.” ‘‘John Henry,” replied Mrs. Jickers, “the courts are sometimes very slow in finding out things!" —Puck. Just a Blind. ' “You pay your employes pretty good wages.” “Yes; but I have a system of fines that brings most ot it back."

Why Buy at Home? Because my Interests are here. Because the community that is good enough for me to five In Is good enough for me to buy In. Because I believe In transacting business with my friends. Because I want to see the ' goods I am buying. Because I want to get what I buy when I pay for it. ’ Because my home merchant will take care of me when I run short of cash. Because some part of every , dollar I spend at home stays at home and helps work for the welfare of the town and the county. Because the home merchant I buy from stands back of his ’ goods, thus always giving value received. Because the-merchant I buy 1 from pays his share of the * county and town taxes. Because the merchant I buy from helps support our poor 1 and needy, our schools, our churches, our lodges and homes. Because if 111 luck, misfortune or bereavement comes, the merchant I buy from is here with his kindly expression of greeting, his words of cheer, and, If needed, his pocketbook. Let us make this town a good place in which to work and live- It’s easy and certain if everyone will do his share. The dollar sent away seldom returns, while the money spent at home is apt to leave a scrapling at your door. WRITE ADVERTISEMENT WELL Should Be Attractive and Set Out Facts In Way to Leave Impree-' slon on Reader. Advertising to be successful must be well written and so it will attract and create a purchaser. To be attractive it must say, something; tell facts which cause and leave an impression on the reader. It must be specific and it must tell the truth Some advertisements are curiosities. They reveal the expenditure of money uselessly -and wastefully. An instance of this is an advertisement which recently appeared in a middle west newspaper setting forth the following: “One dollar goes a great ways at our store. Call and convince yourself that what we say is true. We are fully prepared with everything in our line to serve your every want. If it is something very nice, new or novel, you will find it at our store. Our aim is to please and satisfy you when you trade with us. You will be money ahead by becoming a regular patron.” This advertisement does not mention the class of goods in which the man deals and therefore is wholly without value except to his personal acquaintances and those few others who know Ms line of business. As a getter of new business this advertisement is absolutely worthless. Similar carelessness in formulating advertising copy often defeats the purpose of what would be otherwise a paying advertisement. Good advertising is the backbone of successful business. Poor advertising is throwing away one’s money. Advertising space is valuable and advertisers should obtain results from their purchase of space, but a primary requisite is well written, attractively set advertisements. LONG LOST BALL IS FOUND Sphere Batted Into a Cornfield ThirtyEight Years Ago Is Dug Up Petrified. A baseball batted into a cornfield thirty-eight years ago by E. K. Ballantyne, later sergeant-at-arms in the United States senate, was found recently when excavations were being made for a new building at Norfolk, Neb. The ball had become petrified, but the seams and stitches were visible. A slight dent on one side marked the terrific wallop given by Ballantyne. This was the first league baseball ever bought for north Nebraska and the game which was being played between Tekamah and West Point had to be stopped because the ball was lost. CUTTING STONES BY WIRES Interesting Piece of Work Connected With Laying of Trolleys Across a Bridge in Paris. An interesting work of stone-cutting connected with the laying of underground trolleys crossing the stone Pont Neuf, Paris, is referred to in the , London Engineer. It was necessary to cut through the solid stone masonry two trenches, four feet wide and . six feet deep. This would be an interminable task if it were cut by masons in the ordinary way. The work was done by an electric motor connected to a drum, from which endless cutting wires were carried overhead and , around sheaves placed in pits which had been sunk to the depth of the trench to be cut. Don’t Be a Dead One. i A business without advertising re- . minds one of a deserted factory. The s passing youngsters of competition are , bound to throw stones through the windows. -. . - ■ • Barber’s Announcement. i In the window of an eastern barber’s ■ shop has been placed this quaint an- > nouncement to the public: “I choose ! my assistants for their skill with the 1 razor and scissors, not for their con-. • versational powers." Natural Reply. “I’ve described by symptoms thoroughly, haven’t I, doctor?" the par tient asked. “You certainly have,” rei piled the doctor, “and I will give you' t something for your patae.”—Uppincott’s.

"f -■ ' • I ZUYDER ZEE TO BE DRAINED BY DUTCH GOVERNMENT ; I— -V I" North Sea THE MND IH these ' PARTS IS FROM ? j.. .. .ft W.kjftlll / FEET LOWER THAN THE ~ SEA & RIVERS fc IS PROTECTED 6Y EMBAMXmints o r ot kes aMr,Queen Wilhelmina has told the Dutch parliament that a bill is to be introduced for the drainage of the Zuyder Zee so as to form a new province. This body of water was formerly a lake surrounded by marshes, its present extent of some 2,000 square miles being chiefly the result of floods in the thirteenth century. It is from ten to nineteen feet deep.

PRESIDENTS’ GRAVES *

Where Remains of U. S. Chief Executives Repose. Resting Places of Lincoln, Grant, McKinley, Cleveland, Garfield and Others—Death of John Quincy Adams. Washington. — George Washington, our first president, breathed his last on December 14. 1799. at Mount Vernon, his magnificent country home in Virginia. He was buried in the old family vault of plain red brick, situated near a wooded ravine only a short distance from his stately residence. In 1813 his body was removed, and today, inside a heavy iron grating, visitors are daily permitted to gaze upon two marble sarcophagi, which contain all that is mortal of George Washington and his wife Martha, who passed away in 1801, John Adams departed this life July 4, 1826, the date being the semicentennial anniversary of the declaration of independence, in which he had i taken an active part. Adams died at his home in Quincy, Mass., and his mortal remains were laid to rest in a basement room beneath the Unitarian church in that city. Thomas Jefferson's death occurred on July 4, 1826, the natal day of the republic and the same date as his predecessor, at Monticello. Albemarle county, Virginia, and his body was interred in his private graveyard James Madison died June 28, 1836, at Montpelier, Va., and was buried in the center of a level field on his estate. James Monroe breathed his last on July 4, 1831, in New York, and sleeps in Hollywood cemetery, in Richmond, Va. John Quincy Adams died from a paralytic shock in Washington, on February 23, 1848. His remains were conveyed to Quincy, Mass., and burled in the rooms under the Unitarian church. Andrew Jackson died on June 8, 1845, at the Hermitage, his country seat, situated 12 miles east from Nashville, Tenn. In a corner of the , flower garden, about 80 yards from the historic dwelling, under a massive canopy of Tennessee limestone rests the brave general with his be- ; loved wife, who had gone before. Martin Van Buren died July 24,1862, • at Kinderhook, N. ¥., when seventy- , nine years of age and was juried in a cemetery near that town. William Henry Harrison died April 24, 1841, just one month after his inauguration as president, at Washington, and was first interred in the i old Congressional cemetery, in the capital city. A few years later his body was removed to North Bend, O-. where it now rests. Johy Tyler died July 8. 1862. at Richmond, Va., and was laid to rest in beautiful Hollywood cemetery. James K. Polk s death occurred on June 15, 1849, at Nashville, Tenn. He and remains of his wife were buried in the northeast corner of the capitol grounds. Zachary Taylor, after serving only 16 months as chief executive of the nation, was taken away on July 9, 1850, at Washington, and his mortal remains now rest in the little cemetery at Frankfort. Ky. Millard Fillmore passed away on March 8, 1874, at Buffalo. N. Y.. and I sleeps in Forest Lawn cemetery near I that city. The death of Franklin Pierce oc- 1 curred October 8. 1869. at Concord, i N. H., his native state, and his re-J mains are interred in the old city ; 1 ■ cemetery there. 1 James Buchanan. the bachelor I k president, died on June 1. 1868, at his i BRIDGE OF SINGLE BIG LOG In its upper reaches the San Joaquin ► river of California rushes along ’ through mountain gorges and rocky * canyons, a dashing, turbulent stream, alike unfordable and impossible of crossing b> boat. Later on it becomes quiet enough as it debouches on to the • valley plain. The bridges thrown across at different points are usually swept away almost every year when 1 " the San Joaquin comes down in flood from the melting of the vast banks of

s country seat in Pennsylvania, called Wheatland. He was burled at Woodward Hill cemetery, near Lancaster, in the same state. Abraham Lincoln closed his eyes in death on the morning of April 15, 1863. On the fourth day of the following May the martyred president was laid to rest in Oak Ridge cemetery, at Springfield. 111. Andrew Johnson, then a distinguished member of the United States senate, died suddenly on July 31, 1875. He was buried in the Greenville (Tenn.) cemetery at a spot he selected. Gen. Ulysses S. Grant died at Mount McGregor, N. Y.> on July 23, 1885, and lies in a sepulcher at Riverside park, in New York city. Rutherford B. Hayes passed away at his residence, Spiegel Grove, In Fremont, 0., January 17, 1893, and his body rests in cemetery near that city. James A. Garfield was cruelly shot by an assassin in Washington, July 2, 1881, and died at Elberon, N. J., on September 19 of the same year. His remains were interred in Lake View cemetery at Cleveland, Ohio. Chester A. Arthur died at his home in New York, November 18, 1885, and was burled in the old Rural cemetery at Albany, N. Y. Benjamin Harrison breathed his last at his home at Indianapolis, Ind.. March 13, 1901. The ex-president was buried in Crown Hill cemetery, near Indianapolis. William McKinley was shot by an assassin on the afternoon of September 6, 1901, while holding a public reception at Buffalo, N. Y. Four days later his remains were placed In Westlawn cemetery, at Canton, Ohio, hir home city. Grover Cleveland, the last of our ex-presidents to die. passed from earth June 24, 1908, at Westland, his Princeton home. His remains were interred in the Princeton cemetery on June 26, 1908. LINDSEY DEFIES WOMAN FOES In an Elaborately Prepared Pamphlet Denver Judge Throws Down Gauntlet to Them. Denver. Colo. —Byway of an elaborately prepared pamphlet entitled “Sex and Sin,” Judge B. B. Lindsey has formally thrown down the gauntlet to the Woman’s Protective league Judge B. B. Lindsey. j - j and defied that organization to go f ' ahead with the recall. The document ; concludes with a series of high com- ! mendations for Lindsey and his system | of police officials. the Sierra snows. An unusually substantial bridge crosses the river at a point in the Sierra National forest It is made of a huge log more than 100 feet in length which was transported from a distance, swung across stream and solidly fixed into place sufficiently high above the flood mark to escape the pressure of the prater. The log at its smallest end is four feet wide, hewn flat on the upper side, making a three-foot pathway. On account of its great length, although it rests at one point on a large rock, it swings

! REPRODUCE FIGHT FOR FILM Noted Army Leaders and Indian Warriors Re-Enact Old Battle of Wounded Knee. Valentine, Neb. —A part of the historical battle of Wounded Knee, which was fought December 28. 1890, was reproduced for motion pictures near the Pine Ridge agency at the instigation; of Col. W. F. Cody. The assistance of some of the same Indians who participated in the battle was secured and they played the same part that they took in the battle 23 years ago. Two troops of soldiers from Fort took part The battle was reproduced with the same accuracy in every detail, and Gen. Nelson A. Miles, Brig. Gen. Charles A. King, and Maj. Jesse M. liß' /° / / / Col. William F. Cody. Lee served in the same capacities ai when the original battle was fought The government was interested in the reproduction of the battle to the extent that copies of the films made will be filed among the historical archives of the war department “GOLD RUSH” GOOSE DIES Web-Footed Animal Which Went West in ’49 Was Pet for Fifty Years. Marion, O.—Ohio’s oldest goose, which was taken from Marion by Wes ley H. Gouldin to the California gold field in 1849, is dead. When Wesley Gouldin ‘and his family left Marion county for the Pacific coast, driving oxen, they took with them the best specimens of their barnyard fowls. The only bird which survived their journey was a white goose. So attached did the family become to it that it was always regarded as a household pet. '-For 50 years the goose laid from three to ten eggs every spring. Os late years the supply dwindled until this spring only one^ small egg was pro. duced When the gnarled feet of the aged bird failed longer to bear up its body the bird died. Saves Boy’s Life With Bible. West Orange, N. J.—Using the Bible as a missile, Mrs. John F. Kent knocked a bottle of carbolic acid from the hands of her son. Albert, twentynine, just as he was about to swallow the contents. Albert was saved by his mother’s perfect throw. Girls Dance on Sticky Flypaper. Baltimore. Md.—Two girt freshles at the Goucher college were compelled by sophomores to do a “tanglefool tango.” dancing around in their bar» j» feet on several yards of sticky fly paper. < Would Serve on Jury. I New York.—Morris Samuels whc j lives at the Hotel Majestic, expressed sorrow when not allowed to serve on a I jury, saying that the courtroom atmosphere was just fine for the nerves. and sways considerably when several animals are crossing together, and so side rails have been tacked on to lend an appearance of safety as the traveler, man or beast, passes above the raging torrent. These rails, however, are only a “bluff of confidence” as they are of necessity quite fragile and would withstand no real pressure In esse of accidenL v Dally Thought There is no duty we so much underrate aa the duty of being happy, i

FAMOUS CHARGE OF PICKETT Gray-Clad Soldier Could Have Taken Life of Union Man Who Was Making Observation. Nothing but a stone fence and narrow margin of cornfield separated me from their famous charge. As a member of the One Hundred and Thir-ty-sixth New York infantry, volunteers. we were stationed In the field as skirmishers and spent the entire day the charge was made In that field. 1 was not far from the north fence, which ran east and west. Pickett’s troopd in their charge moved to the I west, on the other side of this fence. I near where 1 was placed. As they approached, passed, and after they had I passed where I was standing, 1 load- | ed and fired as rapidly as 1 could into j their lines. In so doing 1 disregarded the Confederate skirmishers direct-* ly opposite us, who were quite active, and in this field inflicted on our company a loss of 13 out of 40 men, or a loss of about one-third of the company. Pickett’s men paid no attention to us. their terrible objective being in their | front, from which direction a hail ot l bullets—solid shot—then exploding i shells, and as they neared our lines, grape and cannister, rained upon them. Our flags were always the sam£, but the confederates in battles and charges carried red flags, not used except in action, writes Henry M. Matthews in the Chicago Record-Herald. As their lines approached opposite where 1 was loading and firing into their flanks as fast as 1 was able, the red flags kept falling and dipping to the front, and instantly were raised by firm hands and advanced, but. the dipping continued. Every time one of these flags dipped or fell to the front its bearer was hit. and it was seized by another. At the rear of those advancing line a continual stream of wounded men poured out, and hastened as they could, back to the shelter of their lines on Seminary Ridge. But the column closed its gaps, as fast as made, and moved In their grim determination with the precision of clockwork. That night I was posted near the fence before mentioned, where 1 could hear the prayers, curses and appeals tor water of the wounded, whom in trying to relieve, our details and ambulance men were fired upon by the enemy, » The next morning I walked among the fallen Confederates, mostly dead, but something of what 1 saw and a conversation which 1 had with a , wounded Louisianian would lengthen this communication too far beyond the limits of the statement you requested. 1 After the repulse of the grand i charge upon our center that afternoon . the skirmishers in our front were not . withdrawn, but I believe were rein- - forced. The ground was crowning, rising In • a gentle ridge, with gradual sloping sides between us and them. When not firing we generally lay on the ground ready to get up and use our arms as occasion required. After a short period of quiet I arose and, bent over as much as I could, advanced up toward the crest of the ridge. When not far from It, 1 straightened up. Just as I did so 1 saw a little beyond the crest of the rising ground—near a tree —a gray-clad soldier, straightening up also. He was investigating from his side the same as 1 was from ours. Instinctively, our guns were pointed at each other, I had commenced to rise a trifle more before he did so, and was able to fire first. He came down, so far as appeared not as hit or injured, but without firing his piece. Then, being helpless with my muzzle-loading gun, I have always wondered why, if not seriously wounded, he did not discharge his weapon at me. Made a Difference. ‘ Col. Mundy, of the 23d Ky., after the Nashville campaign, was sent to New Orleans. He spoke to the head waiter: “Ah you th’ head nlggah in thia yere hotel?” “Ah’s a culled gemmen, as all these yere other culled gemmen will veracity,” said dignitary. “Well,” said the colonel, “lead me to the head nlggah. I have $5 yere fo’ him. I want good service while I’m yere.” “Oh, yes, sah; yes, sah-h; ah’m de head niggah." Steel Furniture. Steel furniture is being used in China for the reason that it cannot be harmed by the white ants and other destructive pests that eat their way into wood. Experiments show that the use of metal cabinets also keeps documents and books free from dampness. Too Bad. “Good gracious, Mandy!” exclaimed Jonah, as they approached the church door: “we can’t git married thare. See that notice on the tree by the door?” And Amanda slowly spelled out the J notice: “D-o n-o-t h-i-t-c-h h-e-r-e.” Force of Habit. Mrs. Vansook (at the children’s party)—“l little girls and boys of twelve stay up half the night nowadays.” Mr. Newlyblest (absently)—“i suppose they acquire the habit while they are babies.” —Puck. Father-and Son. “The son hasn’t the father’s brains. The old man could run a shoestring Into a tannery any time.” “And the son?” “About all he can do is to run an automobile Into a telegraph pole.” Looking Ahead. “Bought a .second-hand fire escape cheap today.” “What did you want with that?” “Thought maybe I might have money enough seme day to build a house to fit IL”

Boys, Try This. Progressive Offspring- Pause, father! Is that whip sterilized? —Life. T'w» Roman Eye Balaam for acaWlng a»naatloa iu eyes and iuHammalluu of rye* or •yellds. Adr. Not Satisfied. The world owes every man * living, i but most of us aren't satisfied with the sort of living the world would pro vide.—Detroit Free Press. Coughs vanish in a night. Dean'* Mentholated Cough Drops soothe the throat, efi iectmg a speedy cure—de at all Druggiaz*. Hired for the Occasion. “Business seems lively at this ‘ booth. What’s the attraction?” “Milk is being served by a musical , comedy dairymaid.” I Mrs.Winalow’a Soothing Syrup for Children teething, softens the gums, reduces Inttatumw tion .allay a paiutcures wind co. ic JOc * bottle Mr Had a Kick Coming. “Yes, it’s nice out there, isn’t It? The only drawback is that the last few nights a stupid nightingale has ; been singing so that we couldn’t hear ; our neghbor’s graphophone.—Pel® . Mele. JUDGE CURED, HEART TROUBLE. I took about 6 boxes of Dodds Kid* ! ney Pills for Heart Trouble from which I had suffered for 5 years. I . had dizzy spells, my byes puffed.

.my breath was short and I had chills and backache. I took the pills about a year ago and have had no return of the palpitations. Am now 63 years old. able to do lots of manual labor, am

i —---< Judge Miller.

I well and hearty and weigh about I 200 pounds. I feel very grateful that i I found Dodds Kidney Pills and you ' may publish this letter if you wish. I am serving my third term as Probata Judge of Gray Co. Yours truly, PHILIP MILLER, Cimarron. Kan. Correspond with Judge Miller about ' this wonderful remedy. Dodds Kidney Pills, 50c. per box at i your dealer or Dodds Medicine Co., i Buffalo. N. Y. Write for Household i Hints, also music of National Anthem | (English and German words) and recipes for dainty dishes. All 3 sent free. Adv. » Sensible Idea. “Why do you insist on a long engagement?” “Well, to tell you the truth,” answered the young man, “1 don't like to ! get married uhtil 1 get rid of the in- | stallments on the engagement ring.” When They Didn’t Count. A lady at a dinner plaintively re- | marked that she had counted four gray hairs in her head that day. j “Madam,” said Pat, who sat beside Ljjer, “so long as gray hairs can be * counted, they don't count.” The Reason. | “Did you notice how heartily Briggs ' shook hands with me?” 1 “Yes.” “He wasn’t satisfied with shaking I one; he grabbed the two.” > “Yes, I suppose he thought his watch would be safer that way.” Refrain of Matrimony. A pretty girl at a dinner In Chicago asked George Ade why he did not marry. “Marriage, you know,” she said, archly, “is one grand, sweet song.” “Rather say,” the humorist retorted, “one grahd, sweet refrain — refrain from poker, refrain from tobacco and refrain from booze water.” Mr. Pinkley’s Long Head. “So you sold that mule for’sß?” ' “Yes,” replied Erastus Pinkley. “H® kept a-beatin’ me down au’ a-beatin’ me down, till finally I jest sold him de mule at hte own price. I didn’t want to miss de chance of de mule's turnin’ loose an’ kickin’ dat man’s stingy head clean off ’im.” —Washington Star. Hard to ,ReachfcHer. A good planter’s wife, “befo’ de wah,” was teaching a jet black house girl, just fourteen and fresh from the plantation, the alphabet. Betsy had learned the first two letters, but always forgot the useless letter “C.“ “Don't you see with your eyes, Betsy? Can’t you remember the word see?” said the mistress. “Yassum,” answered Betsy, but she couldn’t. Five minutes later Betsy began again bravely: “A —B —” and there she stopped. “What do you do with your eyes. Betsy?” “I sleeps wid ’em, mistiss.” And this ended for that day the effort to “educate” Betsy. SPEAKS FOR ITSELF Experience of a Southern Man. “Please allow me to thank the originator of Postum, which in my case, speaks for itself,” writes a Fla. man. “I formerly drank so much coffee that my nervous system was almost a wreck.” (Tea is just as injurious because it contains caffeine, the drug found in coffee.) “My physician told me to quit drinking it but I had to have something, so I tried Postum. “To my great surprise I saw quite & change in my nerves in about 10 days. *That was a year ago and now my nerves are steady and I don’t have those bilious sick headaches which I regularly had while drinking coffee. “Postum seems to have body-build-ing properties and leaves the head clear. And I do not have the' bad taste in my mouth when I get up mornings. When Postum is boiled good and strong, it is far better in taste than coffee. My advice to coffee drinkers is to try Postum and be s con- J vinced.” 1 Name given by Postum Co., Battle ■ Creek, Mich. Write for copy of the I little book, “The Road to Wellville.” H Postum comes in two forms: ■ Regular Postum—must be well ■ boiled. 1 Instant Postjum is a soluble powder, ft A teaspoonful dissolves quickly in a cup of hot water and, with cream and sugar, makes a delicious beverage Instantly. Grocers sell both kinds. “There’s a reason” for Postum. ... .