The Syracuse Journal, Volume 6, Number 20, Syracuse, Kosciusko County, 11 September 1913 — Page 7

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• N the third act of a play ' produced some time ago before a critical Netv York audience a fussy old •j || |l bachelor decided to dash out into the cold night air lu a noble act. As he rushes off the stage he cries: “Where is my shawl? Where is my shawl? I can’t go out without a shawl. Ah!" The “Ah!” indicates his satisfaction at finding the desired article. Then he leaves the stage. At one performance of the play the property man neglected to put the shawl in its proper place, and when the bachelor uttered the word “Ah!” he was embarrassed to find that there was no shawl in sight. He cast a shasty glance about him, hoping that it might he found, but after what must have been to him a long and painful wait he turned up his coat collar, and so went out to brave the storm. Now this hitch in the performance, apparent as it was, remained undetected by all but two or three in the large audience. The other spectators » showed no sign of suspecting that something had gone wrong, even when L the bachelor returned later with the shawl around his shoulders. bitches occur often enough the best managed plays, yet peronly one person in 500 ever dethem. It would be a mistake to conclude V from this that audiences, however r critical they may be, are unobservant. It is a case not of lack of powter of observation but of an Overabundance of faith. The fact is that i they J have become so accustomed to | absolute perfection in the produclition plays that it seems almost insßconcaivable to them that an actor be found wanting or that the smoothness of a performance should be hindered by human fallibility. Tin’s faith in the absolute perfection of the. machinery of the theater has resulted in a delicate but powerful form of\tyranny which has, unknown to the iudiejces that exercise it, caused Rain and terror and grief innumerable performers. Slaves of this relentless tyranny, they have been compelled to appear as usual in spite of tragedies and ailments unsuspected by t.he public. Sometimes the circumstances have been tragic and at times have been rather comical. ' Last summer Jack Norworth, the husband of Nora Bayes, was taken seriously ill and the doctors sent him off to Europe in haste. While her husband was racing w ith death across the seas Nora Bayes was obliged to go on with her performance at the New Brighton theater, where the pair h2hi been appearing. When seen by the writer a few minutes before her act she was almost in a state of collapse from anxiety and grief. Her hair was dishevelled, her eyes were red with crying, and she seemed a wreck. A few minutes later she appeared before the audience, gayly bedecked and smiling as though she were the happiest woman in the world. * It happened that many in the audi-

f OFFICERS MUST Bf£ MUSICAL B —~* ■ Commands in the German Army Are ■ Henceforth All to Be Based B on a Given I Tn the future German officers -who I have a musical ear will better able I than others to give commands, for J the method of pronouncing orders to ' troops is to be entirely revolutionized. Instead of any one being fully qualified to utter commands, provided he does not «uffer join a stammer or

. ,JUST PUTTING SCOUT WISE Acquaintance There With Inside Information as to the Merits of the Ball Players. Some years ago, when Arthur Irwin. the Highland scout, was sleuthing tn the west, he dropped into a lit- « tie Sown which was supposed to boast " a pitcher of big league possibility. Lounging around the hotel to pick up all the gossip he could, Irwin finally ! •tumbled across a very bright-appear-i I-. — \

I IHiV) ence knew about her husband’s condition and sympathized with her, being aware of how attached to each other they were. Yet she was permitted to go on with her act. In the absence of her husband, the original act had to be abandoned, and Miss Bayes called upon the audience to name any song they might like her to sing. Some one called for a popular melody. Miss Bayes hesitated. The tears gathered m her eyes. “I can’t sing that without my darling!” she exclaimed as she bit her lip. Another song was called for. Again the eyes of Miss Bayes filled with tears, and they came so freely this time that she had to turn her back on the audience. “I can’t sing that without my darling, either,” she stammered. It was evident that she was in no condition to go on with her performance. Yet she continued to the end. It seemed cruel to allow her to go on, but the audience had to be served. Miss Bayes would no doubt have preferred to cancel her engagement and remain by the side of her sick husband, but the tyranny of the audience was not a thing to be trifled with. They had come from all parts of the city to see Miss Bayes and they must not be disappointed. It is one of the unpleasant duties of managers to enforce this rule. The point of this episode is somewhat weakened by later events, including the separation of Nora Bayes and her husband, but the fact remains that the incident is a good illustration of what actors and actresses have to go through to serve the tyrant known as the public. Laurette Taylor, who has scored a success In “Peg o’ My Heart.” was the victim of an odd experience when she was appearing at the Maxine Elliott theater in “The Bird of Paradise.” One evening, a little while before the rise of the curtain, she received a nate warning her that she had only five weeks to live. It was signed with a skull and crossbones. Miss Taylor was alarmed by the tone of

other linguistic defect, he will now have to know his scales. The kaiser has been considerably exercised in his mind lately because Invariably the orders are barbarously distorted, and many of the syllables of the words used remain in the officer’s throat. But, worst of all, each officer has his own way of “pitching” his orders. Professor Spless was instructed by the kaiser to reform all this, and after working for several weeks and laboring over the claims of the vari-

ing chap who volunteered that he knew the local baseball situation pretty well. "What fcind of a pitcher Is B —t* asked Irwin. “He's pretty good, but there’s just one real player on the team. That’s Dolan. He can hit, he can field, he can run—” and the enthusiast breezed away .for an hour on the merit* of this wonderful phenom. Irwin was impressed. "Well, J must be going," said the : fan at last, “but mind what I tell you

the note and became hysterical. However, she received her cuekand bracing herself she made her way to the stage. In the first act of this play Miss | Taylor had a little speech in -which she said; “Why should 1 be a princess? I want to live, to swim, to run, to play; 1 want to live, live, live!” Miss Taylor remembered the note slm had received threatening her life. Sha became terrified again and her speech emphasizing her wish to live became so hysterical that it was necessary for her to rush off the stage. The mani ager came out promptly, and, not j knowing what explanation to give, I said that Miss Taylor had been seized I with an attack of ptomaine poisouLag. After some delay the performance i ■ was continued. In the last act Miss I Taylor was to climb up a mountain ■ and jump into a burning pit. When she reached the top of the incline on this occasion she was once more overcome by the terror of impending death, and ran back in full view of the audience. For more than a fortnight Miss Taylor was in a nervous condition. One evening during the play a man arose to take off his overcoat. Miss Taylor, thinking it might be the writer of the mysterious note, screamed. On another occasion a small ball rolling onto the stage from behind the wings set her in a panic. Mme. Frances Alda was attacked with appendicitis several seasons ago during a performance of “Othello.” She was seized in the first act, but went through the entire performance bravely. When the curtain went down on the last act she was rushed to the hospital and an operation was performed without delay. Whatever terrors such contingencies have for most actors and actresses they seem to Margaret lllington only trifles compared with a greater problem which public performers have to face. She underrates the inconvenience of physical disability and emphasizes the danger of temporary spiritual or mental unfitness. There is a great source of danger to the artist and to dramatic art, she thinks, in the common practice of allowing stars to play a single role eight times a week and for as many performances as the public will patronize, without considering whether the actor or actress is in the mood or condition to offer the public the best that is in her. This practice “of working a single play and a single actor to death” is one of the dangers threatening the life of the American theater, she insists. This condition can be improved only by training spoiled American audiences to the point where they will be prepared to see a star role interrupted by any good artist, whether named on the program or not. Job’s Comforters. “Some folks,” said Uncle Eben, “has away of remindin’ you of yoh troubles by continually tellin’ you not to worry about ’em.”

ous notes, natural and flat, the professor finally found the note on which orders must be based —C natural. ‘ This is probably the first time that the enunciation of orders has been taken up scientifically, and there is a bad time ahead for officers who lack a musical ear. Or Get Off His Pedestal. Every man whose children regard him as the wisest and best man on earth Is compelled to lead something of a double Ufa.

—this fellow Dolan will be in the bl, leagues soon.” As the citizen walked away the manager of the hotel happened along. “Who is that fellow 1“ asked Irwin, pointing to the retreating figure. “Why, don’t you knowT" asked the proprietor, shocked that anyone could be so ignorant. “That’s Casey Dolan, our third baseman.” Perhaps the wooden nutmeg chap moved west and Invented the hollow lUawbarrp.

/Jdycrtking Xjalks MERCHANTS LEARNED ADVERTISING VALUE I Department Store Proprietors Finally Convinced That Newspaper Publicity Paid. There are some merchants and business men who do not believe that idvertlsing pays. There are others who believe that they can get along without advertising better than the best advertis■iig mediums—the newspapers—can get along withouf'lheir patronage. These men are men without business* imagination. They eannot at a glance the worth of advertising* to them, or to any business man, but have to spell out in experience, morning by morning, day byway, its real worth. Some of them never learn until too late. Gerald Stanley Lee has written a r ather remarkable book, called ‘Crowds.” One of the most incidental passages in his book is a little discussion of how certain merchants learned the value of advertising. It is inter- s esting and instructive. The author of “Crowds” writes: “Not long ago a few advertisers in a big American city wanted unfairly ; low rates for advertisements and tried to use force with the newspapers, j Three or four of the biggest shops j combined and gave notice that they ivould take their advertising away unless the rates came down. After a little they drew in a few other lines I of business with them, and suddenly one morning five or six full pages of advertisements were withdrawn from every newspaper in the city. The ■ newspapers went on publishing all ’ the news as to what people could buy in department stores, and waited. They made no countermove of any kind, and said nothing and several days slipped past. They held to the claim that the service they performed in connecting great stores with the people of the city was a real service, that it represented market value which could be proved and paid for. They kept on for another week publishing for the people all the news of the city except the news as to how they would spend their money. They wondered how long it would take the great shops with acres of things to sell to see how it would work out not to let anybody know what the things were. “The great shops tried other ways of letting people know. They tried hand bills, a huge, helpless patter of them over all the city. They used billboards, and posted huge lists of items for people to stop and read in a street, it they w anted to, while they rushed by. For three whole weeks they held on tight to the idea that the newspapers were striking employes of the department stores. One would have thought they w'ould have seen that the newspapers were the representatives of the people—almost the homes of the people—and that it would pay to treat them respectfully. One would have< thought they would have seen that If they wanted space in the homes of the people—places at their very . . . tables —space that the newspapers had earned and acquired there, Jhey w ould have to pay their share of w’hat it had cost the newspapers to get it. “One would have thought that the department shops would have seen that the more they could make the newspapers prosper the more influence the newspapers would have in the homes of the people, and the more business they could get through them. But it was not until the shop owners had come down and gazed day after day on the big, white, lonely floors of their shops that they saw the truth. Crowds stayed away and proved it to them. Namely, a store, if it uses a great newspaper, instead of having a few feet of show windows on a street for people to walk by, gets practically miles of show windows for people—in their own houses —sells its goods . . . to the people—to a whole city—has its duties as well as its rights. “. . . One would have thought, looking at it theoretically that the department stores in any city would have imagination enough to see, without having to shut their stores up for three weeks, what advertising was w’orth. But if great department stores do not have imagination to see what ,they would wish they had done twenty years, in one year, or in three weeks and have to spell out the experience morning by morning, and see what works, word by word, they learn In the end.” Q Honest advertising is the only o g kind of advertising that pays. x Altogether Too Efficacious. Editor—We are sorry to lose your subscription, Mr. Jackson. What’s the matter? Don’t you like our politics? Mlstah Jackson —’Taln’t dat, sah; ’taln’t dat. Mah wife jes* been and 'dun landed a job o’ wuk fob me by advehtisln’ in yoh dahned ol* papah. Manly Man. “Doesn’t it humiliate you to hare to go through life this way?” asked the sympathetic woman as she purchased a photograph. “Yes, ma’am,” replied the Bearded Lady. “If it wasn’t for the wife and the kids, I’d throw up the job today." Preferred a Well. When the kitchen water pipes broke Aunt Mandy surveyed the damage resentfully. “Gib me a good ol’ hole in de ground,” she sniffed.—New York Evening Post * -

The Friendly Storekeeper. When I was selling kerosene I ali ways tried to hold a dignified, yet i gracious mien, not servile, yet not cold. If someone came to buy a quart of coal oil at my shack, I didn’t cry, 1 “Hello, old sportl” and slap him on ' the back. I wore a calm, inviting smile of peace, good will on earth, and handed him his Jug of lie, which was his money's worth. I didn’t call him Dick or Tom, If ! such his name might be, for custom- | ers will hasten from the man too fresh and free. I didn’t ask him if his : wife and kids were feeling fine; the private matters of his life were no ; concern of mine. Respectfully I treated him and raised no useless coil; and when his lamps were growing dim, he came again for oil. If he desired a while to talk of cabbages and kings. I scratched my gray and time-worn block, and talked of kindred things. If he had worries which had dished his soul and made him glum, I didn’t chatter till he wished me sent to kingdom come. And so I got what I desired—the trade of scores and scores of people who were sick and tired of alecks and of bores. To all such men they said “Aroint!” and left an aching void; , they knew that in my coal oil joint they would not be annoyed. You may have stacks and stacks of goods, but if you do not note your patrons’ characters and moods, you’re , apt to lose your goat. Your prices may be wondrous low, but if you're fresh and pert, your fav’rite will go elsewhere to buy his shirt, s Don’t work again the weary jest that In its whiskers stands; don’t lean upon a patron’s breast, or paw him a with your hands. How popular that merchant wight, all wool and three yards wide, who’s 1 always genial and polite, reserved and | dignified! —Walt Mason, in System. ASTOR ADVERTISED IN PAPERS | Early Ads Show That Founder of ; Big Fortune Realized Value of Publicity. The removal of the Vesey street end of the Astor house to facilitate i the building of the Broadway-Lexing- i ton avenue subway recalls the time i when the first John Jacob Astor was very anxious to rent this corner for ’ a dry goods store, says the Ney,’ York | Sun. He owned the entire block, five old dwellings, which he bought at various times. The block to the north, now the site of the Woolworth building, was then the home of Major Philip Stone. So well did he think of the business possibilities of this corner that he paid to have his views made public through the advertising columns of the New York newspapers. If one will look in the files of some of New York’s dailies in the early part of the last century there , will be found many advertisements of Mr. Astor concerning this corner, and ; for that matter other corners in New [ York that he controlled. Mr. Astor, ’ even in those early days, was aware i of the value of publicity. His idea of ’ business was directly opposed to the t methods of secrecy pursued now by the Astors. i In the New York Gazette of about » this season, 1813, appeared the follow- ’ ing advertisement: “To let, for one [ or more years, a pleasant situation t and an excellent stand for a dry goods ■ store, the corner house of Vesey • street and Broadway. Inquire for ; particulars of John Jacob Astor, corner of Pearl and Pine streets.” L ' As for advertising, every- 0 £ body’s doing it. It is in the air. > Realty Advertising Pays. 1 The right kind of advertising helps 1 the house or lot salesman more than 1 he generally thinks. Just let the average company discontinue their ad- ! vertising and note the vehement pro- • i tests that will come from the sales--1 men themselves. 1 The advertising, though, should place the prospect In a receptive frame of mind before he sees the ’ salesman. There should be nothing 1 involved —no misstatements, no contorting of words or proposition whfch 1 the reader cannot comprehend clearly. 1 The advertising should make the 1 reader want that particular piece of ' property. All the salesman will have 1 to do then is to verify the advertising ’ by showing the prospect that every--1 thing claimed is true and then take the money! Advertising makes prospects—more often it should make sales. The client in a measure should respond to the 1 ad fully or almost satisfied to pur- ‘ chase. Every fact, every appealing sea ture about the property in the ad leaves just that' much less for the salesman to say. It makes his sale that much easier. 1 Any company that advertises heav- ’ lly makes money for its salesmen. Any company that does not advertise makes the work for the salesman infinitely more difficult! , Newspaper May Refuse "Ads.” > That newspapers have a right to > decline advertising When they deem it > objectionable, even if it is submitted • to them under a yearly contract, is the effect of a decision handed down recently in the district court at St. ■ Paul, Minn. The case came up when i a local department store was sued by a local paper to recover money due under a yearly contract, which the store management had declared void because certain portions of its advertising copy had been rejected by the paper. In the Gloaming. i “Do you think traveling is good I for one?" remarked the young man ■ as the clock struck eleven. “Why?” asked the sweet young 1 thing. “Because I’d like to travel.” “I think it would be good for you. That’s papa coming downstairs.” It Didn’t Appeal to Them. It is hard for people who are waiting to inherit money to become enthusiastic over what is known as a ripe old age.

TIME A MATTER OF MOMENT Something Poultry Dealer Had Forgotten to Explain to His Very Much Disappointed Patron. « Mr. Timkins of East Orange had bought six new hens from a poultry dealer in Plainfield. “Didn’t you tell me that you got as many as ten and twelve eggs a day from them?” asked Mr. Timkins a few weeks later. “That’s what I told you,” said the Plainfield man. “I’ve had those chickens several weeks now and I never got more than four eggs on any one day. How do you account for that?” “Well, 1 don’t know,” said the guileful dealer, “unless it’s because you look too often. If you would look only once every three days, you would probably get as many as ten or twelve eggs in a single day, just as I did.”— New York Evening Post. ERUPTION ON ANKLE BURNED Kingsville, Mo. —“My trouble began ! eighteen years ago. Nearly half of the time there were running sores around my ankle; sometimes it would ■ be two years at a time before they were healed. There were many nights I did not sleep because of the great suffering. The sores were deep running ones and so sore that I could not ' bear for anything to touch them. They would burn all the time and sting like a lot of bees were confined I arpund my ankle. I could not bear to scyratch it, it was always so sensitive \o the touch. I could not let my clothes touch it. The skin was very ■ red. I made what I called a cap out | of white felt, blotting paper and soft white cloth to hold it in shape. This i I wore night and day. “I tried many remedies for most of I the eighteen years with no effect, i Last summer I sent for some Cuticura ■ Soap and Ointment. The very first ■ time I used Cuticura Soap and Ointl ment I gained relief; they relieved the ‘ pain right then. It was three months from the time I commenced using I Cuticura Soap and Ointment until the ; sores were entirely healed. I have j not been troubled since and my ankle seems perfectly well.” (Signed) Mrs. ■ Charles E. Brooke, Oct. 22, 1912. Cuticura Soap and Ointment sold j throughout the world. Sample of each i free.with 32-p. Skin Book. Address posti card “Cuticura. Dept. L, Boston.”-—Adv. — Circumlocution. He was new to a certain railway run in Wales —this guard. Came to a station which rejoiced in the appalling name Llanfairfechanpwllgyngyllgogerych. For a few moments he stood looking at the signboard in mute helplessness. Then, pointing to the board, and waving his other arm toward the carriages, he bellowed: “If there’s anybody there for here, this is it.” Summer Annoyances such as prickly heat, ivy poisoning, Insect bites and offensive perspiration are quickly relieved by applying Tyree’s Antiseptic Powder. 25c. at jruggists or write J. S. Tyree, Washington, D. C., for free sample.—Adv. She Got Even. Little Lucy, aged five, had been to :hurch. “There was such a crowd, mamma,” she explained, “that I couldn’t find a seat and had to stand in the aisle; out I got even.” “What do you mean, my child? How lid you get even?” asked her mother, :uriously. “I didn’t say any prayers.” Important to Mothers Examine carefully every bottle of vASTORIA, a safe and sure remedy for Infants and children, and see that it Bears the y/ Signature of In Use For Over 30 Years. Children Cry for Fletcher’s Castoria Not Able to Be Pecked. “What does ‘impeccability mean?” asked the teacher in an eighth grade school. “Not able to be pecked,” was the prompt reply from the bright pupil. For 75 years Wright’s Indian Vegetable Pills have been their own recommendation in conditions of upset stomach, liver and bowels. If you have not tried them, a test now will prove their benefit to you. Send for free sample to 372 Pearl St., New York. Adv. It takes a woman to look cool on a warm day when she isn’t.

THE GREATEST LIGHT-PRODUCING INVENTION Os THE AGE . THE IMPROVED JENNE PIT ACETYLENE GENERATOR THE UP-TO-DATE LIGHTING SYSTEM FOR COUNTRY HOMES - Installed in the ground and covered over likeacistern, being far removed from the building, where it is safe, convenient, frost-proof and fool-proof. ‘ The best lighting system on earth for the least money. Backed up with an iron-clad This is the Jew® guarantee. Permitted by the National Board inrfalkl inmmll Fire Underwriters. Special inducements ill .4 11 made to the first purchaser in each locality. nr? c, asternWe aro u IQ owners o f fundamental patents covering the construction and installation of ffitiS&j-PMs acetylene generators installed in the ground UldOLiflH like a cistern. Beware of imitations. If it is SgrayEWJ not a “Jenne,” it is an infringement of our patents. Sales agents and dealers wanted in every locality. Write us for particulars. Th® Jenne Acetylene Gas Machine Company Meridian Lilo Bldg., Indianapolis, Ind. 20 GAUGE W AMMERLESS REPEATING SHOTGUN I Model 1912 Winchester is the lightest, strongest B mdsomest repeating shotgun on the market. It I only about 5?4 pounds, yet it has great strength, I s metal parts throughout are made of nickel steel. I >-part Take down, without loose parts, is simple to I id the action works with an ease and smoothness B in guns of other makes. See one at your dealer’s or B > Wlnchnttr Repeating Arms Co., Nev Harm, Conn., for circular. IHT WEIGHT, NICKEL STEEL REPEATER. J w a T W TUT <7l TAT At th® State Fairs an exhibit of the farm products of th* *W I ■ ■ [wl I |Wj Cheap land districts of upper Wisconsin may be seen at »V V/l V tlie Indiana State Fair, September 8-11, and Michigan State Fair, Septembe/15 SO. Be sure to see it. In meantime you might »rttefdr literature »* ">»*»g«« g T. S OCUT.OJ. IAI Cjj-.A Ml'» WI. WB.

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