The Syracuse Journal, Volume 6, Number 18, Syracuse, Kosciusko County, 28 August 1913 — Page 7

Außand’s Flivir Tuberculosis, LIIaII Asthma, BronVitae a i n n guarantee u i U U Against Failure No drugs. No sanitarium. No cold or hot treatment. Don’t Suffer, Despair and Die. Außand’s Elixir Vitae Treatment dispels the NIGHT of pain and peril, and ushers in the DAY OF HEALTH and HAPPINESS. Will sell you treatment or formula. Particulars mailed on request. The Keystone State Pharmical Company Department 1000. ALTOONA, PA. FOR SICK HEADACHE SOUR STOMACH, DYSPEPSIA, POOR APPETITE, CONSTIPATION, LIVER COMPLAINT, BILIOUSNESS ROMAN EYE BALSAM FOR SCALDING SENSATION IN EYES AND ALL FORMS OF INFLAMMATIONOF EYES OR EYELIDS typewriters all makes. Rebuilt Remingtons and Smith Premiers, $17.50; Olivers,Underwoods. L C.Smiths,Monarchs, 515.00. Dealers wanted. Write catalog. INDiANA TYPEWRITER & SUPPLY CO 18H N. Meridian Street, Indianapolis, Ind FORMULA FOR CANNING SWEET CORN No chemicals used. PERFECT STERILIZATION. Process guaranteed or money returned. Worth $lO. Sent for 25c. Cash ot etamps. G. Walters, N. Main, Findlay, Ohio ■a ■ WBIVA Watson E. Coleman,Wash UMIS" M I ingtori, D.C. Books free. High, f f® I kilu I W est references. Best results Age wj- wj gs New Invention: adjustKJS XL, Lw A vJ able picture hanger; no wire or chains; tits any picture; 100% protit. G. Edward Co., Gunderson A,.., Oak Park', Illinois W. N. U., FORT WAYNE, NO. 34-1913. KING OF BRITISH - JESTERS George Bernard Shaw Has Succeeded in Ambition to Be Much-Talk-ed-of-Man. “I love order in all things,” said George Bernard Shaw, at a public meeting some time ago. “For this reason I am not content with ordering my life; I also order my personality. I have cocoa-colored hair, so I wear cocoa-colored clothes and drink cocoa.” Shaw today has reached the position of becoming a public institution. For more than twenty years he has succeeded in fulfilling his boast that every day some leading paper would have something to say about him. George Bernard Shaw is the jester at the court of King Demos. When years ago he was appointed dramatic critic to a well-known journal he refused to obey the iron-clad regulation that occupants of the stalls must wear evening dress. The first night he was stopped at the door of a theater by an attendant. “What do you object to?” inquired Shaw. “My cocoa colored jacket?” The attendant assented. “Very well, then,” said the critic. “I will remove it.” And the next moment he was striding up the aisle in his shirt sleeves. “That won’t do, sir!” shouted the attendant, running after him. “Won’t do?” exclaimed Shaw, with a fine assumption ot indignation. “Do you think I’m going to take off any more?” The nonplussed attendant handed him his jacket, and Shaw took his seat in the stalls triumphantly.—London Life. In Accord. “Do Bilks and his wife agree?” “On one subject.” “And what is that?” “The fact that they never should have married.” Snippe After Him. “I hear that Briggs is behind with his tailor.” “Wrong. He’s three suits ahead.” — Boston Transcript. Many a politician doesn’t know which side of the fence he is on until he falls off.

Post Toasties for Lunch Appetizing and wholesome these hot Summer days. No cooking —no hot kitchen. Ready to eat direct from the package — fresh, crisp and dainty. Serve with cream* and sugar — and sometimes fresh berries or fruit. Post Toasties are thin bits of Indian Com, toasted to a golden brown. Acceptable at any meal— Post Toasties Sold by Grocers everywhere.

Advertising Talks □

WHEN SHOP SIGNS WERE FIRST USED How Primitive Man Advertised His Business When Writing Was Unknown. When primitive man first found it necessary to use weapons there must have been some men among the clan who had a greater “knack” or ability In forming them than other men, just as some men have the ability to paint or to chisel statues today. And it naturally followed that these men soon found all their time occupied in making weapons for the other men who could use them skillfully enough, but could not make them. As civilization advanced, meagre as was the advance, there seems no doubt that the caves or huts of these weapon makers became veritable shops. Later, to indicate which of the huts contained weapon makers, some weapons were hung outside the entrance. In this manner was introduced the first shop sign. It would have been impossible to engrave on a slab of soft stone or burn in a slab of wood “John Brokentooth, Maker of Spears,” and stick this over the “shop,” for the very simple reason that there was no alphabet, no knowledge of writing or reading and no written language whatever. But the idea of hanging up some weapons indicated just as clearly to primitive man that there was a man inside who made those things as would a big sign over a store today indicate that guns and knives and revolvers were sold inside. Even as recent as when London was quite a village very few men had names. The man who made pottery hung up some earthen pots. Later he was called “Potter,” and so the name of Potter came about. But shop signs were used thousands of years there was any writing, and consisted of the articles themselves or something that stood for them, such as the bush over the wine shop door. No doubt, when characters were first used, these were used as signs. The first character writing was decidedly crude, being rough designs of articles themselves, pictures of men and of animals and weapons and dishes. Then, instead of hanging out the articles themselves, pictures graven in stone or painted on stone of the articles made and sold were placed in front of these shops. From that to the characters that were without pictures, but which were in reality a crude alphabet and told in actual reading a story, were used as signs. A sort of combination of a picture of a sword, perhaps, and a few characters which stated that fine swords were made there. Then came the days when men had names and so they put their names on their signs, together with lettering and pictures, such as “John’s Son, Sandals,” together with either a sandal carved in wood or a crudely painted sandal on the sign. Today we see .such signs as “John Smith, Butcher,” On\a sign, and above it a large head pt a bull carved and painted or gilded. Tags That Advertise. Every bit of paper that leaves a store to come under the notice of customers, whatever its primary purpose, should advertise. The Hardware Reporter (St. Louis) calls attention to what delivery tags can do. j An- interesting example of the advertising value of tags was tried out recently by a hardware concern ordering 10,000 distinctive tags. The firm name was printed on one side of the entire lot and on the reverse side a different article for sale in the store was featured in every thousand, i. e., the first thousand bore the cut of a well-known lawn mower with description and prices, the second thousand a coil of good quality garden hose, the third a patent lock, etc. The experiment was a good success, and the profit from the direct returns was enough to pay for the tags three or four times over. In this instance the firm got its tags for nothing and made a tidy little sum besides. Four Points in Ad Writing. ! Following are the four great points in advertisement writing, according to Arthur Brisbane: First, your advertisement must be seen. If it is not looked at, it is lost. Make It CONSPICUOUS. Second, your advertisement must be read. If it is not read, it Is wasted. Make it SIMPLE. I Third, your advertisement must be understood. If it is not understood, it is again wasted. Make it PLAIN. ' And fourth, WHAT YOU WRITE MUST BE BELIEVED. The power of convincing is the greatest power. He who can make others believe and who is sincere and believes himself, first of all, is the successful man in every line. Will it Come to This? “Do you mean to tell me their church is crowded?” “Yes. Why not? They pay ten thousand a year to their advertising man.” * Recipe. He’s making coin to beat the band 1 With ease that is surprising; Each day he takes some money and Keeps right on advertising. —Boston Transcript. What Hospital Uses. During the last year the dispenser of St. Bartholomew’s hospital in London used seven tons of absorbent wool, 1% tons of lint, 165,000 yards of gauze, 2,000 gallons of methylated spirit, four tons of glycerine and hundredweight* of chloroform. ‘ t ». ■"

THE GROWTH OF ADVERTISING | Proof That Newspaper Is Quickest Working Force for Bringing Buyer and Selles Together. Politics. European complications which have more or less influence on the trend of American business, strikes, floods, tariff revision and like factors which usually hamper and retard business have had no effect on newspaper advertising in our country. To the contrary this line of advertising has continued to grow and this growth is not confined to certain sections or cities, but was national, which is evidence that our business men have learned that newspaper advertising not only as a force to make all I kinds of propositions known, but also ] to create demands, is the best method to combat adverse influences and to keep goods moving. Newspaper advertising has in the last few yeaife constantly grown and by many it has been thought that the last year, which has been a rec-ord-breaking year in this line, has seen the acme of expansion. Yet, the new year has brought increased activities and there is no sign of a let-up. There is no reason for one. Our population continues to grow, daily wants and desires of the people continue unabated and have to be satisfied. The newspapers themselves have by educational talks on the importance of ad reading influenced their readers to look at their advertising pages as important sources of information on markets and economics as on the news pages that keep them posted on the local, state, national and international happenings. It is interesting to.note that coincident with the fact that in this time, when wide-awake, active and progressive business men and those who have made a profession of advertising are constantly studying advertising and merchandising prcfclems, newspaper advertising alone has phonemenally grown, while other lines of publicity have either contracted or come to a halt. If this, admits of a conclusion, it can be no other than that the business world and all who depend on publicity have become imbued with the conviction that newspaper advertising is the best and quickest working force to bring buyers and’sellers together, to inspire confidence, and to keep merchandise on the *go.—Mail Order Journal. CHURCH AD BRINGS tONVERT Announcement in Display Type Lands Young Man Who Had Lived in Neighborhood Six Years. That church advertising on a large scale and by concerted appeal in display type brings quick and definite results to individual congregations has been made clear by the letters which have come to the publicity committee of the associated churches in Philadelphia. One well-known Philadelphia Rev. J. Alvin Orr of the Norris Square United Presbyterian church, wrote that within forty-eight hours after the first of the display advertisements appeared in a newspaper a young man, who had lived in the neighborhood for six years, but had not attended religous services, asked to be admitted into the church membership. As he left the pastor, the young man said, “It was yesterday’s advertisement that led me to come tonight.” The publicity committee reports the receipt of letters of various sorts, all in praise of the plan. Two business men were so impressed by the advertisements that they inclosed checks in their letters to further the project of display advertising. It is expected that the work will so commend itself to the Christian public that large gifts will be forthcoming to assure the continuance and expansion of the committee’s work. The religious press continues to comment with uniform praise and enthusiasm upon this modern form of tract distribution. In a Calcutta Daily. When the kind of advertisement familiar in the agony column of our newspapers is made use of by orientals for announcements connected with their family affairs, the effect may be of peculiar interest. Witness the following, which appeared recently in a Calcutta daily: “Sriman Jagadish Chandra Bhattacherjee, we are very sorry and anxious for you. Your absence has stood in the way of your father’s Sapindakaran ceremony. Please do come home at once and free us from ashouch by giving pindas. You are at liberty to go away afterwards if you so desire. “Mohendra N. Bhattacharji.” The meaning is that the father (a Brahman, as the name shows) is dead. The absentee is the eldest son, who is required to offer pindas—oblations to the spirits of the ancestors. This is an essential part of the ceremonies which close the period of mourning, which varies according to the caste of the family. Until it has been completed in due form the household is not fre from ashouch; the ceremonial uncleanness associated with the presence of death. Flower Beds Used as “Ads.”. Now that the large advertising posters that were so great a disfigurement of the country on either side of the French railway lines have been rendered illegal by act of parliament, advertisers on the Orleans railway have begun to plant flower beds of brilliant colors in the fields on either side of the line, with the flowers arranged so as to spell the name of the goods to which they are to call attention. Great Expectations. The seasoned shopper had just walked out of the five and ten cent store and the floor-walker, anxious to keep his fingers on the pulse of trade, hastened to interview the clerk to whom she had spoken. “What did that lady ask for?” he asked. “She wanted to know if we had a stove department" Never judge the quantity of a mind by the length of time It require® Mm to make it up.

■AMIJKAN IRKI 11 fl 1 *- irow

Mr. Wtlllam A. Radford wm answer luestlons and give advice FREE OF JOST on all subjects pertaining to the lubject of building, for the readers of this taper. On account of his wide experience is Editor, Author and Manufacturer, he g, without doubt, the highest authority tn all these subjects. Address all inquiries to William “. Radford. Na 178 West lack son bouk rard, Chicago, 111., and only ncloae two-cent stamp tor reply. A seven-room cottage house that nay be built for about $2,000 under Savorable circumstances, Is illustrated In the architect’s perspective and loor-plans here given. Downstairs there are a parlor, dining room, and kitchen, with one bedroom, besides a bathroom having one entrance from the bedroom and another entrance irom the kitchen, which facilitates ivarming the bathroom from the kitchen when there is no fire in the furdace. There is a convenient grade entrance to the cellar, which may be reached by four steps down from the kitchen. This arrangement leaves room In the corner of the entrance for a good-sized refrigerator—a prorislon that is valuable In any house, And one that Is appreciated by every housekeeper. The size of this little cottage Is 28 feet wide by 38 feet long, exclusive of the porch, which is not very large on the ground and not very high; but there is room for four rooms downstairs and three rooms upstairs, with a good, unfinished attic for storage; And there is plenty of closet room. A woman never gets too many closets. Architects are often worried because of the demand for more closets than they can find room for. One advantage of arranging bedrooms in a roof like" this, is that the low portions of the roof may be used to advantage for this purpose. Some women prefer an attic over the bedroom, but many would rather have a storeroom of this kind because it saves climbing two pairs of stairs. It is impossible to have every good thing included in one plan. Cottage houses may be lighter In construction than two-story houses, and they are more economical where the roof space is utilized as it is in this house. The three bedrooms on the second floor represent just that

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much room that you do not have to provide siding for. The roof answers for both cover and side enclosure. Some years ago a man built a house like this on a good street in a thriving city. All the other houses on the street were larger, and he was abused for building a small house; but he finished it up nicely, planted vines and flowers in front and at the side, and made the ground very rich to grow plenty of grass for a green, thrifty lawn. In less than a year’s time, his little cottage was pointed out as being the most attractive home on the 1 | "yf MMMVW* //'MZ2 I—JI aroxtxxr arMCMxwl —i3h zr-o>4r < o‘ !| *ty«rzz I f j First Floor Plan. street Instead of being a damage to other property, it was a valuable acquisition. A great deal depends on the way things are done. It is easy to put up a big barn or a house that no one likes, and it is just as easy to build a cottage house like this for a small outlay and make it into a very Interesting property proposition. “Rose Cottage," as he called his little home, was talked about, and soon became known away beyond its immediate neighborhood, because it was such a neat, pretty home. It was built soon after the hard times in the early nineties, when building materials were plentiful and money was scarce, when grass grew between the piles of lumber in the yards, and lumber was rotting in the piles while good mechanics were begging for work at any kind of wages. The lot cost 1700; and the house was completed, including plumbing, furnace, and piping for gas, tor loss than 11,000, making ths frhole

property cost about $1,675, which was SI,OOO more than the owner had to put into it It required good persuasive powers to Induce a money-lender to advance such a fabulous sum as SI,OOO, and the borrower had to put up personal security as a side issue to a money shark to get the deal through —all of which Illustrates the difference between doing business in good times and bad times. It will be noticed that the rooms, while not large, are big enough to accommodate the necessary furniture, and big enough for comfort. There is i • I i j \ J. I Av-t/c | sen fKxyvt oro Room y\ ©s? mew I |;i —A /• ) I ®w l\ I I r esojl I . b 7 ! Second Floor Plan. not a room in the house that is small enough or awkward enough to be ashamed of. A house of this size gives an opportunity to have a bedroom downstairs —a convenience that every house does not possess. . There is generally, in most families, at least one old person who objects to climbing stairs. It would be difficult to arrange a more comfortable bedroom than this one; in fact, few large houses have a room of this kind. As a usual thing, when building, too little attention is paid to the comfort of the old people. They have spent their lives in the Interests of the family, and It

Is only right that they should be remembered in their old age. We frequently see aged people who are compelled to stay upstairs day after day because they dread the trip up and down. The appearance of this house depends a good deal on the colors and stains used for outside decoration. On general principles, it is a good plan to avoid all shades of green. Green paint *is almost certain to fade; and during the process, it is likely to take on some very sickly shades of color that are extremely disappointing. Nothing looks better than a light shade of green when it is .first put on; but nothing looks worse after it has been exposed to the sun and storms for five or six months. If a man ever wants to kick himself for doing something absurd In the decoration line, it is for painting a house green. Drabs and browns are always agreeable; and generally such paints are lasting. Colors, however, depend so much on the quality of the materials used that great c»re is necessary in making the purchase if you buy the paint yourself, or in making a contract if you have a painter do the job. A movement is on foot to bring about government inspection of paints, - something after the present manner of food inspection. It seems ridiculous that dishonest paint manufacturers are permitted to grind up any sort of old junk and sell the pasty product for pure white lead. No wonder honest manufacturers have become disgusted with such work, and it is hoped their efforts to secure protection for honest goods will be successful. It makes a great difference whether the painter himself thoroughly understands the business. A man who knows paint is not likely to be badly deceived. If he gets pay sufficient, he would much prefer to use good . materials. There are two classes of painters to avoid—one don’t . know, and the other don’t care. Marine Painter to the Sovereign. If the office of poet laureate is abolished it will be the second position In, the royal household that has disappeared since King George ascended the throne; each of them related to the fine arts. The other poet is that of marine painter to the sovereign. This has not figured in the list of officials tn the lord chamberlain’s department since the death, over a year ago, of the Chevalier Eduardo <Je Martino.

Same Old Story. Adam (In the suburbs of the Garden of Eden) —Now, Eve, you surely aren’t going to clamor for clothes already! Eve (tearfully)—You know very well, Adam, I haven’t had a decent thing since the fall!—Judge. The Tender Skin of Children is very sensitive to heat Use Tyree’s Antiseptic Powder for all summer skin affections. It quickly affords the little sufferer relief. 25c. at druggists or sample sent free by J. S. Tyree, Chemist, Washington, D. C.—Adv. Retort Courteous. Nell—My face is my fortune. Belle —Then you need never be afraid of fortune hunters.

The Kind You Have Always Bought. THIS is the caution applied to the public announcement of Castoria that has been manufactured under the supervision of Chas. H. Fletcher for over 80 years—the genuine Castoria. We respectfully call the attention of fathers and mothers when purchasing Castoria to see that the wrapper bears his signature in black. When the wrapper is removed the same signature appears on both sides of the bottle in red. Parents who have used Castoria for their little ones in the past years need no warning against counterfeits and imitations, but our present duty is to call the attention of the younger generation to the great danger of introducing into their families spurious medicines. It is to be regretted that there are people who are now engaged in the nefarious business of putting up and selling all sorts of substitutes, or what should more properly be termed counterfeits, for medicinal preparations not only for adults, but worse yet, for children’s medicines. It therefore devolves on the mother to scrutinize closely what she gives her child. Adults can do that for themselves, but the child has to rely on xf — the mother’s watchfulness. /Jx Genuine Castoria always bears th® signature of

SMILES NOT FOR “FLASHY” Masculine Charmer Convinced He Had Made a Mash, but He. Had Wrong Impression. “I got a good one on Flashy,” said Squirt as he shot the fine stream into the ice cream soda and pushed it over the marble counter. “Who and what?” asked Squirt’s friend. ‘AYou know Flashy?” continued Squirt. “He of the ice cream suit and high browed hat. He was sittin’ in here this afternoon when up floats the classiest little dame you ever saw and stops right ofltside the window. She cocks her head over to one side and smiles, her face right up close to the glass. Flashy tightened up his wash tie ar.J straightened up his coat lapels. Alj the time the < girl was smilin’ and ru.bbin’ her nose with the palm of her hand. “Flashy smiled back two or three times and then he up and dusts out the door. Right up to her he went and purses up his pretty lips and lifts his hat. Say, you ought to have seen that girl do the rockbound glide away. ’She elevated fier nose on a level with her eyes and drifted right off down the street. “Flashy was crushed. The woman had a powder rag palmed in her hand. She had been smilin’ at herself in the plate glass.” Small Chance. “Waiter’!’ called the customer In a restaurant where an orchestra was playing. “Yes, sir.” “Kindly tell- the leader of the orchestra to play something sad and low while I dine. I want to see if it will have a softening influence on this steak.” Force of Habit. “How Is it you can so easily tell a married man in any assemblage?” “By the way he listens.” Sometimes a man’s friends think of him as his enemies speak of him.

Pickles g Nature’s finest, put up like the ihome-mad® kind and all your trouble saved. This extra; quality is true of all Libby’s Pickles and Condimentoj and there is real economy in their Use. Spanish Olives p - Every one from Seville, long famed as the home of the world’s best olives. Only the pick I ill is LoaresiLtlM o f t fc e crop i, offered to you under the Libby label- Either the Queen or Manzanilla variety ZiiWw'Pin*® 0 * 0 Stuffed. |sJWK||| Insist on Libby* 's, | Libby, McNeill & Libby Chicago

Uncle Sam's Last Big Land Opening 1,345,000 Fertile Acres Open to White Settlement on the Fort Peck Indian Reservation MONTANA Along Main Lino of Great Northern Railway 8,406 homesteads of 160 acres each on the Fort Peck Indian Reset* vation, located just north of the Missouri River on the fertile plains of Northeastern Montana, will be open to white settlement. 1,345,000 acres are available —prairie land with a rich, sandy loam soil capable of raising 20 to 30 bushels of wheat and 40 to 60 bushels of oats per acre. f* | Register at Glasgow, Havre or Great Falls, Montan® | Daily—September 1 to 20, inclusive Drawing at Glasgow, September 23 WY These lands hare been appraised at 52.50 to ST.OO per acre, and can ba taken up under the United States Homestead laws. Information FREE trated map—folder and detailed Jntorma- ■! ■ \Mk tlon regarding this big land opening. FtU ■ fltjEA* ■ \> out coupon below and mall to ■ —ugflr* ■ E. G LEEDY. General Immigration Ast. ■< MORl'’* y ■ \ I e Idla Dept. 325. Great Northern Ry. Hll» flA|Lw* IB AvVWI IM St. Paul. Minnesota ■ M WJ JIIM. Panama-Paciric lntematU>nal ExpotiHon KjSSaßssgmsasdm SU ” Francisco, 13H BfiUiIiiWIIQMLsSUM

Your Liver Is Clogged Up That’s Why You’re Tired—Out of Sorto —Have No Appetite. CARTER’S \ LIVER PILLS will put you right Lt ART t Kb in a few days. GOITTLE They dojggjjF fl VER their ■ PILLS. Wc fiSmsH stipation, „ * Biliousness, Indigestion and Sick Headacn® SMALL PILL, SMALL DOSE, SMALL PRICK Genuine must bear Signature

Question of Hearing. The burly farmer strode anxiously into the post office. “Have you got any letters for Mika Howe?” he asked. The new postmaster looked him up and down. “For who?” he snapped. “Mike Howe?” replied the farmer. The postmaster turned aside. “You don’t understand!’roared tba applicant. “Can’t you understand plain' English? I asked if you’va got any letter for Mike Howe!” “Well, I haven’t,” snorted the postmaster. “Neither have I a letter foa anybody else's cow! Get out.” ’ Black Hand Threat. Mrs. Collins found the following Black Hand letter pinned to her door one morning: ! Deer Mis Collins —Onless you put • jar of jam, a hunk-of chokolit cake, • apple pie an’ a bag of cany down b» the old well, we will stel your litt boy and keep him, onless you pay i a milyon dollars. —The Black Hand. The letter has been handed to tl police aiid the criminals will soon I brought &> justice. To date, Mrs. Co> lins’ little boy has been the only on® seen in the vicinity of the old welt— Judge. Talking About It. “What is she bragging about now?" “I don’t know, but I think it's th® trip to Europe she was going to takeg but didn’t.” Similarity. “My dog begging for a bone Is Ilk® the argumentative orator.” “How so?” “Because he paws for a reply.” f Mean Intimation. “What is this hard round object which just rolled to my feet?” “I don’t know whether it’s a golf ball or one of my wife’s bisqpits." Query. “You should register on your par* ty’s •side.” “On the cash register””