The Syracuse Journal, Volume 6, Number 10, Syracuse, Kosciusko County, 3 July 1913 — Page 7

Xs a lks I

HUMOR IN ADS THAT MEANS SOMETHING Kind That Causes Smiles That Yield to Sense of Conviction Is Effective. By WILBUR D. NESBIT. If you care to, you can trace "humor” and “human" back to the same root, or at least to the same tree. , . The trouble is that some people do not differentiate between humot and cut-and-dried clownishness. Neither do they differentiate between humor and wit, or between humor and jesting- i, Tliey just call them all “humor. Humor is a very human attribute. The dictionary gives us such classifications as “good humor, ill humor, .and so forth. All these phases of humor are human manifestations, part of our daily lives. They classify the good-natured man and the grouch, the optimist and the pessimist. Certainly an advertisement is not to be construed as a vehicle for the obvious jest or the dragged-in joke. An advertisement is neither an sfterdinner speech nor a feature column. It is a business proposition. But it surely, can be and should be goodnatured. You may be as grouchy as you please in the privacy of your sanctum. You may rule things with an iron hand and make your employ es stand around or get what is what. Put when you meet Mr. Customer, you shed your grouch as a garment, aipj you most assuredly do not call him down for having the temerity to want to buy your goods. There are places where the unsuspecting customer is made to feel that his utterly helpless mental state is pitied and that a truly marvelous kindness is being shown him in waiting on him—but that doesn’t coax him into the once-a-customer-always-a-customer class. ' Be pleasant" is not only a policy, it is a fixed rule of successful salesmanship. And whenever anybody tells you not to be pleasant in your advertising. make him showjaou why. Good humor in advertising? By all means. But. “funny" advertisements! Advertisements are not for the purpose of making people laugh. They are for th® purpose of pleasantly convincing people that they ought to buy the z goods advertised. • And the man or woman who is • pleasantly convinced is the bestl friend an advertiser can have. Funny Ads by Humorless Writers. Most “funny” advertisements are written or planned by humorless peopie. If they had the comic spirit within their beings they would know better. A saving grace of humor is a mighty help in time of trouble. It lifts people over the rough places and lightens the cloudy days. The Lord in his infinite wisdom: creates every now and then a sped- • men of the utterly humorless man. Probably this is done as an object lesson to the rest of us. And when an utterly humorless man takes his utter humorlessness seriously he becomes that form of critic who, because he can see no reason for others enjoying life and work and buying and i selling, lifts up his hands and bewails ; the drift of things toward the demnition bowwows. 4 I have seen artists who paint great pictures unbend and dash off the most absurd caricatures of their own work. I have heard musicians who are able to evoke strains of heavenly melody produce the raggediest of ragtime parodies of the compositions ■of the great masters. I have heard professional humorists tell stories and read poems which clutched the heartstrings and brought tears of which those who shed them were unashamed. George Ade pounds home h, truth in his Fables in Slang, and he pounds it home in away that makes you smile and makes you think. Mark Twain wrote some of the wildest, most improbable funny things, and he wrote some of the gentlest, most human, and naturally humorous .things that ever came from the brain of man. And he wrote a life of Joan of Arc that is so serious and sincere, and withal so filled with human kindness and touched with deep humor, that it can never be forgotten. A sense of humor is a sense of humaneness. All normal people have this. But the turning of jokes—the cutting and fitting of buffoonery into the same old jest day after day—that is as far from humor as the clown In a circus ring is from Joe Jefferson. All good advertisements are humor-ous—good-humorous. They are friendly in tone. They have the angle of human appeal. They have the ring of truth and sincerity, because they approach you in away that you understand. They don’t need explanation. They are heart-high} The Joke a Glancing Shaft. A joke glances off the memory.

A Reduction. Charles L. Sinnixon, a London ad'Vertising expert, was praising in New York the change that has come over the advertisement. “In advertising, as in other things,” he said, “it has been found that hon- ■ esty pays, and- today, throughout the world, the successful advertiser Is modest and conservative in his stated 'ments. "Advertising is no longer mistrusted. Things are no longer as they • were in Phatt’s day..

' A funny story dies with the hearing. But a humorous story stays with you because it is fundamental; it is human; It relies upon its treatment of human traits that are common to all of us. Humorists of the class of Mark Twain or George Ade or Finley Peter Dunne could, if they wished, write wonderful advertisements. If someone engaged them to write advertisements and insisted upon their being funny, their work would fail. If they were given a free hand and asked to find the human elements in a proposition and tell them, they would pre sent the vitally interesting points to the public, because they know how They have always written with an appeal to the masses. They know how to say a thing and they know why they say it. And not one of the writers of that class would counsel an advertiser tc print a “funny” advertisement. Nc one can write humor to order; when it is so done, it becomes as mechan ical as the antics of a clown. Often you see trade-paper advertisements which exhibit a laboriously determined effort to amuse the tiretj retailer. Weak puns, worse pictures, are printed in the evident belief that they are going to pierce a rudimentary intellect. If such advertising pays, it will have to be proven. A “funny” advertisement is as annoying as a “funny” man. No man who has any sense of humor will try to be funny, and no advertisement that is worth the ink it uses should so debase the name of advertising as to be so dolorously slapsticky as some of them are. But this does not mean that the writer's notion is that an advertisement should *be no merrier than an I good nature it may as well be an epitaph. Use slang in an advertisement? It it can be so used as to carry a conj vincing argument, yes. Use colloquialj isms by all means if they fit you» medium and are going to appeal tn ! your audience. Who knows what : slang of today will be the polite, conversation of tomorrow? Who knows ! when the trade phrase of today will grow into the slang of the future? “You press the button; we do the rest" grew into slang overnight, but when it was written it was an expression of a service performed for the I customer. An advertising campaign is like a political one. The politician who is pleasant and friendly and convinces the people that he is sincere gets the votes. The advertisement that is pleasant and friendly and rings with good-natured truth gets the results. By all means, let us appreciate and cultivate human nature in advertising. The good-humored advertise ment is the honest, well-wishing friend and neighbor; the “funny” advertisement is the Smart Aleck. The deadly serious, matter-of-fact advertisement is a wall flower.

+ Now is the time for you to 4 X figure out plans for getting + more new business next year. <* Your business will not be In2 creased 'to any great extent by 4 Z selling to the same customers £ + you already have. Your sue- 4 4> cess depends upon the number of new accounts you can get. 4 4 You are entitled to the business J of every man, woman and child 4 4 in town if you get it. Make up J your mind to get it If you can. 4

A LESSON FOR ADVERTISERS w J. Merchant Who Gets Results Knows His Goods, His Public and How to Make Public Want His Goods. From President Wilson’s clearness of talk, the New York Mail obtains a suggestion of salesmanship. The president, it fifids, reveals himself as clear in his own mind because he has studied the questions as to which he has to deal and is the master of his material. “There is a lesson for the seller of goods in this,” says the Houston Chronicle. “It is the salesman who knows the commodity who makes the sales. Can a man talk about nothing? If one k|iows next to nothing of his product, his talk in selling is powerless to convince. Indeed, in all our intercourse with one another, clarity of statement greases the wheels. Most of our defeats are traceable back to the confession, ‘I did not make myself understood.’ But back of that is another humiliating selfconsciousness: ‘I did not know my own story; I fail to understand the thing myself.’” There is not only a lesson for salesmanship. in this, but also for the ad vertiser. The convincing advertiser who fcets results knows three things and three things thoroughly: He knows his goods, he knows his public and he knows how to make his public want his goods. Goots and public can only be learned by study and experience. Tc make the public want a certain kind of goods is an art. The most successful advertisement is worded so as to appeal to the avei> age man. It must capture his attention, awaken desire and convince the judgment. All these things are more effectively done by the enthusiasm ot the ad writer rather than by oold puzzling over forms of phrase or panic ular kinds of words. There i a great deal of personality in advert ing. The good ad writei writes a ..iagnetic ad because he is sincere and is able to convince others because he has first convinced himself.

“ ‘You know Phatt, our 400-pound bookkeeper?’ said one man in ths street to another. ‘“Yes. What of him? “ ‘Well, he saw an ad in the paper, “Fat folks reduced; five dollars,” and answered it.’ “ ‘Did he get any reply?* “ ‘Oh, yes, it was just as advertised.’ “ ‘That’s good. And how much was he reduced?' ‘“Why, just as the advertisement said, ‘five dollars.’"

\tCss 11 If Ji ’ w BpSSfZ « x 1 SF Us J ** ■ w bs?/ • /• W/ W If Starting Out "WHoRt TG.CELLBRAF& SANE Hl3 LARGEST CRACKER

F the experience of past years is repeated the annual celebration of the signing of the ration of Independence this year will cost 200 lives. No more serious results, as far as casualties are concerned, could

be expected from a considerable battle. For though the number of dead will be relatively small, the list of wounded will be very large. Probably 20,000 or more will be seriously hurt in one way or another by explosives. Os these more than 100 will lose one or both legs. Nearly 100 boys will receive injuries in the right hand from toy pistols, from which they will die In a lingering and painful manner from lockjaw. In the palm of the human hand there is a plexus, or network of nerves. When a toy pistol explodes, or shoots backward, as it is alw'ays liable to do, the wound inflicted is usually in the palm; there is laceration of the network of nerves aforesaid, and lockjaw is likely to follow. The estimate of 20,000 wounded does not include the slight-hurt, who will make a much longer list. But taking the figures given, and leaving out of consideration all destruction of property by fire, it would seem that the nation’s bill for its Fourth of July celebration is a pretty heavy one. The property loss by fires due to careless use of explosives, will amount to at least $500,000. Possibly it may run up into the millions, but the estimate here given represents merely an average Fourth of July. People will throw firecrackers into places where they are likely to start conflagration, and skyrockets, which excite such enthusiasm when they go up, have a deplorable-way of coming down upon roofs and making mischief. T ( hen, too, many of the modern kind of fireworks, such as the bombs, which rise 1,000 feet in the air and explode, liberating beautiful showers of varicolored stars, contain considerable quantities of high explosives, and are proportionately dangerous. Only last Fourth of July, it will be remembered, many people were killed and wounded b/* the accidental setting off of a quantity of such bombs which had been put in readiness for a fireworks exhibition. Some, probably a dozen, shops "that contain large stocks of fireworks will be destroyed by the accidental setting off of the combustibles, incidentally endangering much property in their neighborhood. Few finer and more striking exhibitions in the fireworks line are given on the glorious Fourth than are furnished by such impromptudisplays, but they cost a great deal of money. If grown people are satisfied to risk life and limb in playing with the high explosives contained in many kinds of fireworks, it is nobody’s business but theirs. Unfortunately, some of the instruments of celebration placed in the hands of children are loaded with small Quantities of similar deadly materials. Naturally, the little ones like best the torpedoes which make the loudest noise, and those are the ones that contain fulminate of mercury (an exceedingly dangerous substance) and sometimes even dynamite. Just why the police do not take the necessary pains to suppress the sale of •uch torpedoes nobody can say. To offer them for sale is against the law, but ordinarily the regulation is not enforced, and little Bobby or Johnny walks innocently about the streets on the Fourth of July with enough dynamite In his jacket pocket to injure him Seriously, or possibly kill him, if a mischance should set off his package of torpedoes all at once. Parents are not acquainted sufficiently with the danger that lurks in some kinds of torpedoes. If they were at all aware of it, accidents of the kind would be less frequent, and public opinion would bring about the proper enforcement of the law which forbids the sale of these bombs —for bombs they are, though only small ones. Os

JUDGED OTHERS BY HIMSELF •mall, Persistent Jibber Imagined Colored Man Had B<en Punished In the Customary Way? There are no- negro settlers in the portion of the Ozark Mountains of Arkansas traversed by the St. Paul branch of the St. Louis & San Francisco railroad. Accordingly many children grow to the age when they attend high school before they see a colored man.

Thinking of Himself. Two Irish soldiers stationed in the West Indies were accustomed to bathe dally in a little bay which was generally supposed to be free from sharks. Though on good terms with each other, they were not what might be called fast friends. One day as they were swimming about 100 yards from the shore, Pat observed Mike making for the land as hard as he could without saying a word. Wondering what was the matter, Pat struck out vigorously aft-

; **WiiM After The Explosion course, most torpedoes are entirely harmless; but some of the small ones, round and very hard, about the size of a marble, which go off with a report like a pistol-shot, are in the deadly class; containing as they do fulminate of mercury. Years ago, as most people will be able to recall, there was a dreadful Fourth of July accident in Philadelphia. A large quantity of torpedoes, of a kind whose sale had been expressly prohibited by local ordinance, was exposed on a street stand, kept by an Italian, on one of the busiest downtown thoroughfares. Exactly what caused it nobody ever knew, but apparently a stone thrown by a boy struck the torpedoes, and all of them went off together. They were loaded with dynamite, and the explosion was tremendous. Seven children-were killed, while a number of others, were more or less seriously hurt. A great many of the Fourth of July accidents are caused by children’s mischief. A boy will throw a firecracker at a girl, for example, burning her seriously. Then there is the deadly cracker that has failed to explode, and which must be examined and relighted, the consequence being an unexpected report and possibly the loss of an eye. The large crackers, some of which are a foot or more in length, are really dangerous bombs, and should not be put in childish hands. No prudent father would allow his boy to use a toy cannon, with loose gunpowder, which is likely to become ignited with dis-

STILL AMONG THE LIVE ONES Woman’s Fear That Husband Had Departed This Life Proved Altogether Unfounded. “I beg your padon, if I disturb you, sir,” she said to she keeper of the morgue, “but my husband has been gone two days, and I fear that he may have been killed on the street and brought here.” “Husband missing, eh?” queried the official. “We may have him in her. What sort of a 'looking man was he?” “A short, thick-set man, sir, with side whiskers and two front teeth gone.” • “Um. Side whiskers, eh? Two front teeth gone? Was he a man likely to get in front of a cable car?” “He was, sir. If he thought the car meant to bluff him, he’d stand on the track until he was run over.” “How was he on dodging hacks?” "He never dodged one in his life. He used to carry half a dozen rocks tied up in a handkerchief, and the hackman who tried to -run him down got his head knocked off.” “Been gone two days, eh?” “Two days and a night, sir, and you don’t know how worried I am.” “Yes, I suppose so,” absently replied the man. “I wish I could say he was here, and thus relieve your anxiety.” “Then he isn’t here?” “No’m—not unless he shaved off

Little Johnny had been a resident of Combs, Ark., all his life. He was an adept at fibbing and to break him of the habit his mother painted a little spot on his hand with ink every time she caught him fibbing.* The result was that some days he would have several black spots on his hands. A new railroad is building from Combs south, and some of the grading contractors imported negroes to drive teams. One day Johnnie ran to his mother very excitedly, and exclaimed:

er him, and landed at his companion’s heels. “Is there anything wrong wid ye!" Inquired Pat. feelingly. “Nothing—nothing at all." replied the other. “Thin what did ye make rich a suddlnt retrate for an’ lave me!” continued Pat. ' “Bedad,* answered Mike, coolly. "I spied the fin of a big shark about 10 feet ahead, an’ I thought while he was playin’ wld you It wud give mo time to rache the shovel"

astrous results. Indeed, the list ot killed and wounded would be enormously diminished if parents would take the necessary pains to keep toy pistols, raw gunpowder, and giant firecrackers out of the hands of their children, reserving to themselves also th* business of setting off the fireworks in the evening. If we must have a Fourth of July celebration, let us try to be more sensible about it, and so cut down the number of slain and injured, as well as the serious property loss of bygone Fourths. Guns and pistols are not suitable playthings for children. The little boy who picks up his toy gun and playfully says, “I’ll shoot you,’* should be taught that even in play he must not point a weapon at another, for it is in just such ways that respect for life is lessened and involuntary manslaughter is the result. Thoughtful parents will not give children such toys. It has been the custom for many years to celebrate the Fourth of July with noise and fireworks. v Children did not originate the practice. It is the method shown by their parents, and so each year we have a slaughter of the innocents equal in number to the loss in a great battle, and, as in the days of old, when human sacrifices were laid on the altar, we sacrifice to the nation’s glory hundreds of its embryo citizens. The man who takes his life in hid hands and goes to battle for his country’s protection gives his life to a worthy cause, but the children whose lives are sacrificed to celebrate the nation’s birth have given their lives to little purpose. Is it not time that parents should think of this subject, and see if they cannot devise other methods of celebrating our national holiday that will not entail such sacrifices of life and property? Is it not time that in an age when peace and arbitration are in the air, and when the great nations of the earth are steadily advancing toward the day when disputes and differences will be settled by arbitration, that we should begin to teach the children higher ideals of patriotism than noise and shooting?

those side whiskers and went to a dentist before he was brought in. I’m sorry to disappoint you, but we are just out of short, thick-set men with side whiskers. One may be brought in any hour, however.” “If not here then, he is still alive?” suggested the woman, as the look of anxiety left her face. “I should so infer, ma’am —should so infer. Yn fact, ma’am, I am quite sure your husband is alive and well.” “Thanks, sir—thanks! You haven’t seen him?” “I have, ma’am. Less than half an hour ago he asked me to drink with him in that saloon over there, and from this window you can now se« him standing up to the bar, side whiskers and all.” “Thabk heaven, and I will go over and take him by the neck, and — and —” “Glad to be of service to you* ma’am. If I had a short, thick-set man with side whiskers and two front teeth out on a slab inside, I would admit you with pleasure, but as I haven’t, you’ll have to take up with the live one over there, and make the best of it Good day, ma’am. Call again if you happen this way, and I may be in better luck.”—Philadelphia Record. . Not That Way. “I heard my husband say the other day there are laws against barkers.” “So there are. The practice is nearly stopped.” “Is it? Just listen to those dogs!” “Mamma, I have seen the biggest liar in the world. His mother must have used a whole bottle of ink on him! Come and see him!” The mother went to the door and Johnny pointed to a negro driving by with a team of supplies. —Kansas City Star. z Call Me Early. “Why do you call that drummer the Queen of May?” “Because he leaves such early calls,” explained the hotel clerk.

Suffering Impressions. “If inanimate objects could feel, photography would be a cruel business”. “Why so?*’ “Just think of some of the faces recorded on sensitive plates." Their Habit. “Women can get along very well with a comprehensive ballot." “Why?" “Because thby are used to folding things of a blanket typo."

Delicaciesl Dried Beef^diced wafer thin. Hickory Smoked and with M a choice flavor that you will remember. Vienna Sausage—just right for Rod Hots, or to serve cold. ■ We auggeat you try them served like thia: Cut rye bread in alicoa, apread with creamed butter and remove create. Cut a Vienna Sausage in half, lengthwiae, and lay f on the bread. Place on the top of the aausage a few thin alicea of Libby’a Midget Picklea. Cover with the other alico of bread and preaa lightly together. Arrange on plate and serve garnished with a few parsley apraya., Libby; McNeill * , Chicago

New Phenomenon. A new phenomenon has been observed by Professor Righi to which he gives the name of lono-magnetic rotation. If a spark from a condenser of considerable capacity is sent horizontally through a gas and two small vertical vanes of mica in the form of a cross are suspended in the middle of the discharge by a fine fiber attached to the center of the cross, the spark produces no rotation of the cross. If, however, a vertical magnetic field Is established in the gas, the cross rotates through a considerable angle if the gas is air, and over a small angle in other cases. Professor Righi ascribes this rotation to the bending of the paths of the ions or electrons, and to the additional protection which the vanes afford each other against impacts from one side rather than from the other in these circumstances. The observed rotations indicate that the effects of the positive ions in general greater than those of the negative RINGWORM ON CHILD’S FACE Stratford, lowa.—“Three years ago this winter my seven-year-old son had ringworm on the face. First it was in small red spots which had a rough crust on the top. When they started they looked like little red dots and then they got bigger, about the size of a bird’s egg. They had a white rough ring around them, and grew continually worse and soon spread over his face and legs. The child suffered terrible itching and burning, so that he could not sleep nights. He scratched them and they looked fearful. He was cross when he had them. We used several bottles of liniment, but nothing helped. *1 saw where a child had a rash on the face and was cured b.- Cutlcura Soap and Ointment and I decided to use them. I used Cutlcura Soap and Olntjnent about one month, and they cured my child completely.” (Signed) Mrs. Barbara Prim, Jan. 30, 1912. Cutlcura Soap and Ointment sold throughout the world. Sample of each free, with 32-p. Skin Book. Address post-card "Cutlcura, Dept L, Boston." Adv. Mail Boxes on Street Cars. ? Letter boxes on street cars may be found in Des Moines and Burlington, la., and Grand Rapids, Mich. , Passengers may post letters on the cars or mail may be put in the box while passengers are getting on and off the cars. The conductors are not prohibited from taking mail from people while the cars are moving, as it is easy to slip it into the box nearby at the back of the car. If one signals the car to stop for the purpose, one gives the conductor the minimum car fare, and he punches a ticket for it as though for a regular fare. The people in the outlying districts are greatly benefited, as they can send a letter to the central postoffice every hour as easily as those living in the center of the city. Experience. Ts Bliggins a gardener?” “Os course he is. He knows all about how to raise tomatoes and string beans and cucumbers and all such things.” “But he never raises anything.” “Os course. He says he knows too much about gardening to make any more attempts." Mrs. Tony’s Successor. An organ grinder out in Mattapan appeared the other morning minus his brightly garbed mate, but with a four-legged assistant. “Hello, Tony,” said the police officer; “got a horse to pull your organ now, eh?” “Yesa,” Tony answered; “da wifa seek.” Proof. “You are not my friend, Wooster.” “I am your friend, Biffels. I never say what I think of your neckties.” When a woman does re-sort to ccstnetics she generally makes up for lost Mme.

A HIDDEN DANGER It 'is a duty of 2‘, E ! ,ry the kidneys to rid the blood of storj” acid, an Irritating poison that is constantly forming in- - side. When the kid- B - Kam/ neys fall, uric acid S J—J causes rheumatic MB attacks, headaches, dizziness, gravel, ‘ urinary troubles, weak eyes, dropsy yttl trnM or heart disease. RSEM Doan’s Kidney [VfcaSy Pills help the kid- jggf neys fight off uric acid—bringing new strength to weak kidneys and relief from backache and urinary ills. Am Indian* Casa Mrs. George Halrrinrton, Crawfordsville, Ind., says: “My limbs swelled twice normal she, and my body was so bloated I canid hardly breathe. I bad awful pains In my back, and terrible headaches. 1 spent weeks in a hospital, but came ont worse than ever. I bad given up hope when I began using Doan's Kidney Pills. They cured me completely, and I have had no trouble since." , Gat Doan’s at Any Store. BDe a Bos DOAN’S Ys%V FOSTERAULSURN CO, BUFFALO. N. Y.

Concerning Hermits. • Hermits, of whom, according to recently published statistics, there are 990 in modern Italy, were a century or more ago regarded as a plo* turesque feature of English country houses. Samuel Rogers records that “Archibald Hamilton, afterward duke of Hamilton, advertised for a hermit as an ornament to his pleasure grounds; and it was stipulated that the said hermit should have his beard shaved but once a year, and that only partially.” Mark Powyss, an English squire, offered $250 a year for life to any man willing to live as a hermit on his estate for seven years. He was to bo well supplied -with provisions, book* and other comforts, and in return had to abstain from straying around hie hermitage and from cutting his hair, beard or nails. The offer was accepted by a man who abode by the conditions for four years and then threw up the job. In a Way. “Do you it is right to whitewash people?” “Well, it’s treating them white.’ If it wasn’t for the hypocrite the devil would have to work harder. Small men and small potatoes never get to the top of the heap.

For Teething Troubles, Colic and Diarrhoea Give Baby KOPP’S BABY’S FRIEND Recommended by physicians and druggists. De. I>. 8. Hatfield, Grand Rapids, Mich., writes: I am well pieased with your BABY’B FRIEND. Hare used several bottles, largesize.with unusually good and satisfactory results. Thanking you for the sample you sent me and .rishing you sucoooa. Write for our leaflet containing many useful hints about the care of baby. AT DRUGGISTS, 10, 2S and SO CENT* Get a free sample from your druggist. KOPP’S BABY’S FRIEND CO., YORK, PA. Get a Canadian Home In Western Canada’s Free Homestead Area THE PROVINCE Manitoba BFjFW < A has several New Hometlfpff/fij p* LedPvS steading Districts that W» . A 3 afford rare opportunity ■ £ to secure 160 acres of ex- - collect agricultural land FREE. For Grain Growing and Cattle Raising this province has no superior and » KA in profitable agriculture shows an unbroken period of over a quarter of a Century. Perfect climate: good markets; E/sjSugaKf'Sl railways convenient: soli the very T’y'wjwvrsl best, and social conditions most deslrable - Vacant lands adjacent to Free MbSsLSj-vJ Homesteads may be purchased n/ ul. • VSMA and also in the older districts I lands can be bought at reasonL g&a < able prices. ior further particulars write to W. S. NETHERY, S,U 411 GARDNER BLDG, Toledo, Ohio, er I * Traetioa Terminal BMg., ladlanayolla l* Canadian Government'Agents, or Igjp ... dt address Superintendent of ESL-ht.'n Immigration, Ottawa,Canada. YOUR LIVER REGULATES YOUR SYSTEM REGULATE YOUR LIVER WITH GRANULATED EYELIDS inflamed nr Sore Eyen and Sties promptly healed with Roman Eye Balsam DAISY FLY KILLER SX SX S Slaa. Neat, clean, orAAB teJAX'MLfILK-draßm ramentai. convenient IK cheap. Last, all season. Made of metal, can t spill or tip over, will not soli or injure anything. Guaranteed effective. All dealers ornsent Anueg”express paid for Sl.oa. HAROLD gOMKKfi, ISO DeKalb Ave., Brooklyn, N. T. Save the Man" Try HARVEY’S “5 day” TREATMENT for liquor or drug habit. The formula of a noted physician that for years has been successfully us_ in ' one of the largest sanitariums for liquor and drug habit in the country. Sanitarium price *6O, our price 110. If you are interested, write us. Money refunded if the treatment should not do all we claim for It. HARVEY TREATMENT CO., County rights, sold to 168 River Street, responsible agents. Troy, N. Y. FREE TO ALL If you feeI‘OUTOrSOkTS'‘RUNDOWM'Or - GOTTHII term from kidney. bladdbe. xkkvous disease*. DMEOMIC WEAKNKSSKS.ULCKRS.SKIH BKUrTIONS.riLBB. write tor my FRKK book. THE most IHSTRVCTIvm MEDICAL BOOK EVES WRITTBN.IT TELLS ALL about th.ae DISEASES and the REMARKABLE CUBES EFFECTED b< THI NKW FRWNCH RHMHDY. Nel. N«3. N.A THERAPION Wife the remedy for YOUR own aliment. Donltandaeea* Absolutely FRKE. No'fonowup'drcularo. De LkClbbW Med. Co. HAVKKSTOCK rd. Hames lead, Lon don. RM*. An Investment That Grows Into Money 1 sell you a high, dry, level lot In growing Florid* town on monthly payments. I set out orange tree* and care for the trees three years fre* 1 sell your lot at a profit when trees grow older. Partlculara with map and souvenir free. A.w.Browa,iaterpri,e,»i* YOU CAN INVEST TOUR SAVINGS business, rO gua}~ anteelngT* Incomeand dividing large profits. Small W. N. Uw FORT WAYNE, NO. 2H»U«