The Syracuse Journal, Volume 6, Number 9, Syracuse, Kosciusko County, 26 June 1913 — Page 6

■i 1 ",: _Jia Advertising < Talks/ 7 »n if ADVERTISING MAKES DEMAND FOR GOODS Articles That Have Been Given , Wide Publicity Outsell Others; By O. M. BONEBRAKE. “The successful merchant is the one gives the people what they want jaa# when they want it.’* When you wiluse to give people what they mast. regardless of whether the dejsfcre was created by a manufacturer, : ’KHDpetitor or peculiar local conditoon. you are violating the first law <nf vwivertising. If the goods are not reliable, the advertising soon ceases, for the very ffluiple reason that no manufacturer can afford to put thousands of dollars worth of publicity behind worthlea goods. The moment he commences to advertise, that moment he must decide to give the - customer everything he has. in the way of quality. If he ,is going to make good, 3ae must ma|e good on f the goods he ■advertises. • Trade Marked Goods. No advertiser is so short-sighted as to advertise anything but trade marked goods. If the goods are not trade marked it is probable that the company putting them on the market has abundant reason for wishing to dodge uno responsibility for their quality. The right kind of goods depends only upon identification for their continued success. They can be asker for Say name, recognized, recommended and reordered. The one chance that ■‘■'lnst as good’’ stuff has is to remain •anit,unified, depends upon the lure of *;>ri•.” special sales, substitutions, j-tnti easy” customers. t. ivertised and trade marked goods Sijrrr- a steady sale at a fixed rate profit and they make permanent satisfied customers. When the igoods are a little high in price, my .customers are willing to pay the difference for the sake of being certain that they are getting what they want, and what they are paying for. ( The manufacturers put their goods up in such neat and attractive manner that a customer, entering the store and' seeing the advertised arti- • cle displayed, says, “That’s what I want,” and makes the purchase. . The manufacturer, by his national ’advertising, educates the people to a high standard of living in the belief that the people will pay to get guaranteed goods .and better service it they but know of the merits of the jgoods advertised. Add to Reputation. By stocking with articles which are nationally advertised by the manufacturer of these articles, I give my store an added reputation. Theoretically the profits in adverted goods seem to be smaller than fla the.other lines, but in the way it works out they are not. It looks like a cinch to buy goods for 62% cents, and sell them for a dollar. But when the unadvertised goods cling to the ■shelves until I have to clean them out for 65 cents, my notion of a cinch naturally undergoes a change. And when the people who bought the goods at 65 cents go around and tell the .neighbors how they got “stung” in sny store —-well, you know, it sort of puts a crimp in a fellow’s business. I can sell from five to ten advertised .articles, trade marked articles, ■sanh carrying 30 to 40 per cent, profit, in the same time that it will take to viak one customer to the point xwcere he will buy “just as good” articles at 100 per cent, profit. There Is a steady demand for these advertised goods, and if I do not have them my customers will go elsewhere for them. Advertising makes goods known, floods must be widely known. This causes only increased cost, but it turns ssiy stock easier than it would be otherwise. The volume of business as a result of this advertising also eliminates tb* cost of advertising alto gether, while the customer pays no -more for his purchase and the dealer makes more money.

By carrying advertised goods 1 strengthen my own position in the community,, and in the majority of instances add considerably to my repu--ration by reason of the unquestioned | honor and reliability of the advertis- ■ ing manufacturers. Advertised goods ? are high class, they cannot but at- ■ tract high class trade. When selling my customers an advertised article, I know that we are both guaranteed to the extent that in case the article by any chance proves to be defective or unsatisfactory, the manufacturer always stands ready to jtnake good on it. Ministers to Advertise. Because they belieye in newspaper advertising as a means of informing the people regarding the church services, .the members of the Ogden, Utah. Ministerial association have decided :to use a half-page advertisement in each of the two local papers each week. The ministers take the stand that if newspaper advertising will attract crowds to theaters it should also increase church attendance. Rare Work of Art Found. A statue of Venus was found in a .cellar at Naples a few days ago. The ground floor of a house collapsed suddenly, revealing an ancient cellar containing a magnificent statue of the goddess. The statue is of Parian mar'Me and belongs to the best period of *Graeco-Roman art. Marked. Mother—" Don’t cry, dear. Which ®ne of the twins hit you?” Dear—- -“ The one with the black eye.”—Wis•gonsln Sphinx.

THE MAN WHO WINS.. * The man who wins Is an average man; Not built on any particular plan; Not blessed with any particular luck; Just steady and earnest, and full of pluck. 1 When asked a question, he does not “guess”— He knows, and answers “No," or “Yes,” When set a task the rest can’t do, 'He buckles down till he’s put It through. I So he works and waits, till one fine day „ There’s a better job with bigger pay; And the men who shirked whenever they could, Are bossed by the man whose work made good. For the man who wins is the man who works; ; Who neither labor nor trouble shirks; i Who uses his hands, his head, his eyes— The man who wins is the man who tries. MAKING OF GOOD SALESMAN : Three Essential Principles for Those I Seeking to Attain Highest Proficiency in the Art. Successful salesmanship simply is a science, which must be studied thoroughly by the salesman who wishes to attain the highest degree of proficiency in the art of selling goods. There are three essential principles of good salesmanship. First,, ability to analyze and discover all the selling points of goods; second, to arrange in the proper order, and third, to express them in the best possible way to the customer. An important factor in successful salesmanship is the proper dealing with customers of different tempera- j meats. All people are of widely different character and must be ap- . proached in different ways if a sale is to be effected. In order to be a successful salesman in the true sense , of the word, a man must beable to a certain extent to analyze the character of each individual customer and approach him in the way best suited to his individual temperament. The problem of success in business rests largely on the, degree to which the individual efficiency of the business man Is developed. The difference between the ordinary and the exceptional business man is due to the : effort put forth by the successful man j to develop the power he has. One of j the formulas for success is endurance, I plus ability, plus reliability, plus ac- : tion, equals success. PAYS IN THE LONG RUN < Advertising Gathers Momentum as It I Goes, Making Sales Easier—Must Be Properly Planned. There is an old proverb setting#! forth the homely truth that It takes constant pounding to hammer home a nail. This is simply a forceful and picturesque way of saying that one I impression is often not sufficient to pound home a fact. Os course the man who first put this proverb in writing had never heard of advertising, but the truth fits the advertising situation like a glove. One advertisement seldom pays. Two or even a dozen advertisements are likely to prove a losing proposition. In fact, it may be doubted if in a general field a few advertisements of a staple brand of merchandise —paper for instance—ever pay in direct returns for the space they occupy. But advertising does pay in the long run. It takes time for a train of heavy Pullmans to get under way. And it takes time for advertising to produce selling effort that can actually be felt. But just as surely as the engine pulls the train out of the yard, so will proih erly planned advertising sell goods., Such advertising gathers momentum as it goes, just like a train. And' whoever connects up his own selling effort with advertising that is under way and running at top speed is sureto find that he makes sales easier and that his own efforts count for more* Such is the cumulative effect of advertising. J .

“There is no field into which eirerythlng good can be so profitably poured as into advertising. Reading, travel, business experience, life on the farm, a touch of art, knowledge df men In their home life, their sports, their religion, all go to a good market in an industrious advertising brain. My belief in the certainties of advertising Is as fixed and fast as In the certainties of natural laws.” —Artemus Ward, in Printers’ Ink.

Says It Pays to Advertise. S. W. Straus, a Chicago broker, in an address before the Agate club on “Investment Advertising,” said: "It pays to advertise. It has paidl the concern of which I am president, and it will pay all others who have good investments to sell an(i who advertise along the right lines. One should advertise extensively in the newspapers. The newspapers surpass all other mediums in the quickness' and certainty of their results. The advertiser who. gets discouraged has no business advertising. If he is persistent, he is bound to win out in the end, provided his proposition has merit and his advertising campaign is conducted properly. Mutual Profit. •-». Parent —“Now, what are you going to charge me to cure this boy of the measles?” , Physician — “Nothing at all, my dear sir, as it is an original case;, and you get your 10 per cent, commission for every child that catches them from him."—Puck. May Get the Sack. "The count related to us how his ancestors had once sacked a palace In Normandy.” “Ah! And I understand the count himself expects to bag an American heiress.**

SPAIN’S HAPPY KING VISITS PARIS This remarkable photograph of the sunny-natured king of Spain was taken at the railroad station in Paris on the occasion of his recent visit. The king was highly amused by an incident that occurred at the station and his opportune witticism compelled even the serious minded M. Poincaire. president of France (on left) to be infected by the contagious mirth of the king. I

ASSURE PURE MILK

United Nurseries of Philadelphia Win Purity Fight. Women Members of Board of Managers Carry Point —Violations of Regulations for Benefit of Babies Reported. Philadelphia—Through the efforts of the Philadelphia- Association of Day Nurseries, a reform in the handling of the milk supply of the city has been brought about and conditions which chiefly affect the babies of the poor have been greatly remedied. The association, made up of woman representatives of the board, of managers of twenty-two day nurseries, has procured the enforcement of an ordinance prohibiting the sale of “dipped milk,” except in shops where eggs, butter and bread are sold; . Following the baby-saving show sC last spring, and still keeping in mind lessons of the milk show of the previous year, members of the association!, determined to safeguard as far as they could the lives of the babies; entrusted to the care of their nurseries and started a systematic investigation of milkshops in the neighborhood of the nurseries. The infant mortality committee which undertook the investigation applied to leading physicians who have had the work of baby-saving under their direction and procured the services of an investigator who has had experience in public health work. Visits were made to several hundred shops in the neighborhoods- of the day nurseries. The shops were viewed from every angle that would make them places where it would be prejudicial to the child health to have its milk supply stored. The source of supply, the condition of refrigerating facilities, occupancy of the house and the methods employed in handling were gone into and a card index was made of all places visited. The research showed many flagrant violations of the milk regulations of the department of health. All sorts of menacing conditions were discovered. One of the chief causes of complaint was found to be the cigar and candy shops in which milk was sold in bulk. In many of these no attempt was made to keep the milk at an even temperature, or to ward off the flies which infested the places. The milk was carelessly handled and: dipped out with any sort of a dipper and: ia any sort of away. Reports of these conditions were instantly made to the bureau of health, which acted upon them in two cases, revolting licenses, and: in every instance prohibiting the sale of dipped or loose milk in ans stores except those which handle bread, eggs or butter and which are qualified to give proper care. The object of the association is to safeguard, by concerted effort, the children who are entrusted to various nurseries and to study their home environment anti the conditions which affect their health. WORKS FOR PURE SODA WATER Mrs. Julian Heath Heads Delegation That Visits Shops to Stop the Sale of “Polson.” New York.—-“We are going after the soda water fountains and see to it that customers are no longer sold poison to drink,” declared Mrs. Julian Heath, national president of the Housewives’ league. Accompanied by a band of fellow members she entered several soda water emporiums on the upper wegt side and put the clerks through an inquisition. After admitting that the sirups, ingredients and sanitary arrangements were excellent, she proceeded to the lower east side. In several places they found a drink which, Mrs. Heath declared, was artificially colored and nothing short of a mixture of alcohol and sugar. Horses Fight a Duel. Harrison, N. J. —Two horses fought a duel in a vacant lot here while several hundred persons watched the fight. One of the animals finally dropped with a broken leg. A bullet ended its suffering, and the other horse is under the care of a veterinary. Mrs. Marshall’s Many Visits. Washington.—Forty-five calls in 90 minutes is the visiting record established by Mrs. Marshall, wife of the vice-president. V

WASP STING MAKES MAN WALK ■ While in Bed Feels “Hot Needle” Pierce His Ankle —Leaps to Floor and Runs. St. Louis.—Charles Wightman, deputy county clerk at Clayton, told a Post-Dispatch reporter how he had just been able to walk without crutches for the first time in 38 of the 42 years of his life. He fell when he was four years old and injured both legs permanently. He said that a neighbor had told him a snake story just before lie went to bed. It was a tale of a blacksnake ever so many feet long and an incredible number of inches thick, which the neighbor had said he had killed. Charles woke up in the morning with the story still in mindl He thought how comfortable it ■was to live in a country where one could sleep in peace instead of in o®e of those countries where, he had heard, snakes sometimes creep in and: share one’s bed. Revelling in the thought, he thrust bis right leg deeper under the trovers. Then something that stung like a hot needle pierced his ankle. “I sprang out of bed and ran and stumbled 12 feet across the room.” he said. “It was the first time I had taken so many steps unassisted since I was a baby.” “And was it really a snake?” h® was asked. “Nd; It was a wasp.” Ami he showed the ankle where, the- sting had swollen it. BRYAN DOES'THE MARKETING Secretary of State Makes- Rounds Every Morning With Basket on Arm; Washington.—Secretary Bryan is not too busily engaged with’ affairs of state to do the marketing tor the Bryan households Almost? airy morning the secretary of state may be seen , in a local market place with a large I basket swinging from his left arm. | Col. Bryan seems to. enjoy the mar- j keting to the full.’ He elbows the [ crowd and apparently does- not mind it any more than he did when making his political campaign tourq. Secretary Bryan’s- fondness for the radish of the white variety is now generally known among marketmen and they try to keep on hand the kind he i ' l!» Secretary of State Bryan. likes. The other day, however, much to Col. Bryan’s disappointment, his favorite vegetable was not to be had. “You know, I’m just crazy about white radishes,’ said the secretary to a woman shopping beside him. “No other kind will do.” And he continued his search among the stands. " Hits the Jersey Mosquito. Ridley Park, N. J.—To rid this town of mosquitoes this summer the borough council has placed 200,000 pike perch in the lake here so that they may feed upon the mosquito eggs. Eighteen Miles of Grasshoppers. Amarillo, Tex.—A column of grasshoppers five miles wide and 18 miles long was reported in northern New Mexico. Government, state and railroad experts have combined to fight the insects with poison. End Long Hunger Strike. Denver,- Colo.— Assemblyman Bacon, charged with the murder of his wife and step-daughter, ended his hunger strike of over 124 hours when he drank two gallons of buttermilk and ate two dozen doughnuts.

MUST SAIL TOE SEA Chinamen Condemned to Live on Board Ship. Woo Chow Prevented From Landing Either in America or China by the Authorities of the Respective Countries. New York.—Woo Chow sailed from this portion board the steamer Ambria. bound for Singapore. If oo can convince the Singapore authorities that his eight-inch stub or braided hair is a pigtail, he may be allowed to land and see his wife in Canton. If not. he will be condemned to sail the seas some more —be has been on the water continuously for fifteen years—until he can establish his identity as a Chinaman or smuggle himself into America. Woo Chow is a man without 3 country. Woo is neither oriental nor occidental. He has been excluded from the United States and from China for fifteen years. This is how jt has happened: Woo Chow had heard much? of America, the promised land, in hi» home in Canton, when he attended' an American missionary school. Hi» blood was stirred by the tales of opportunity. Fifteen years ago Woo left his native home and went to Singapore, leaving behind a wife, and a father and mother, and two children. For two years he worked on the' Singapore river front, until one day a ship, sailing for America, was without a crew. The captain picked up a crew along the water front. Among ethers he picked up Woo. Throughout the long voyage Woo proved his fidelity. Being the only Mongolian on board he bad to do the work of all the white 1 men, but he never complained: At last the ship arrived in New York. As the sky line of Manhattan island loomed up Woo's heart beat faster for he felt that at last his dreams were to be realiaed. Even in those days New York’s sky line was a marvelous contrast to? the low-lying and filthy harbor of Singapore. - But Woo Chow could not land. He was a Chinaman and the Chinese seclusion act barred him out. Greatly saddened, W’oo 1 returned to Singapore. In that town, however, he was Informed that it* really wap easy | enough to get into the United States, r for the authorities in America only objected to the customs of tire Chi- ! nese, not to the people themselves. Again Woo ventured forth;, and again he came to New York. This ; time, when still eight days from land, ( he visited the ship’s barber and ca- : joled the individual into providing ’ him with a haircut. The precious queue was gone. Woo considered himself no longer a Chinaman, but to j make assurance doubly sure. Woo bought a belt and a pair of western trousers and tucked in-his shirt. At last, he thought he would be admitted. : Again he was doomed -to disappointment, and again he returned to I China. But there they would- not let him in, for he had no pigtail. He was not the same Woo who had left China, and the Chinese would not ’ allow Woo’s contention that he was a native, and as he had • n<r passport : he was excluded. Os course, if Woo had been able to appeal to the captain with whom he bad-left China he might have been better treated,- but the captain had been dismissed’ In NewYork: So Woo Chow is condemned to sail the seas for the rest of his life, an* when he dies will in all'probability be buried at-sea; . Woo has left.- New York again, bound for tiro far east He thinks he will be able to convince his countrymen- that he is one of them, for he has been allowing his hsdr to grow for several years. FAIL IN’ BIG TREASURE HUNT Ship That- Carried Women Seeking Burled $18,000,000 Returns Sorely DisapfJoiMed. San Francisco, Cali —Failure of another expedition sent in quest of a. j legendary treasure cache-, on Cocos island, in> the South seas, ! was recorded here when the British ; steampshtp Melmore pat into port, i These fabled millions, according to a dying sailor, were buried on Cocos 'island by officials of the Peruvian church early in tile last century. Mrs. Barry Till and Miss Davis, English women, were toUi by the sailor on his death bed of Ms knowledge of the location of tho cache and supplied with charts. The women succeeded in interesting British capitalists, and: the Melmore was purchased l for the expedition. Mrs. Till said Miss Davis accompar nied the party and directed the operations of tba fortune hunters. After many weary months of labor with pick and shovel, the searchers gave up their quest and, started homeward. The Melmore pat in at Panama, where the two women and others of the party left the vessel, to proceed homeward by the most direct route. Within the last fifty years a half dozen expeditions equipped with ample funds to search for the gold believed to be buried there. In each case the incentive has been the same —the account of some sailor to whom had been bequeathed charts showing the location of the treasure. Doctor Makes New Chin for Girl. Baltimore, Md.--yA new chin, composed of different parts of the patient’s body, was grafted upon a little girl by physicians at a local hospitaL The child had fallen upon a stove and the skin upon her chin was seared to the bone. When the wound healed she had ! no moutn. . Find $5,000 Lump of Ambergris. Sayville, N. Y. —Miss Ethel Terry I of this town found a large piece of j ambergris, valued at |5,000, while * .walking along the beach hers.

INIBWIONAL SUNMSOIOOL Lesson (By E. O. SELLERS. Director of Evening Department, The Moody Bible Institute. Chicago.) LESSON FOR JUNE 29 THE VICTORIES OF FAITH. READING LESSON—Acts 7:3- IS; Reb. 11:20-22. GOLDEN TEXT—"This is the victory that itsith overcome ’the world, even our faith.” I John 5:4. The reading lessons for today are a New Testament coeunentarj’ upon the past quarter’s work. The first lessee is taken from that marvelous defensa of Stephen the first, martyr. As he traces the history oS the people ot Israel, he shows God’s continued activities and purposes from the hour ha called Abraham until the holy one of Israel canto to fill to their fulness ail of these same activities and purposes. Stephen also shows us that alongside God’s activities was the equally persistent disobedience of the people which culminated in the betrayal and murder of that holy one. la the portion selected he sets before ua how. Joseph is sold into Egypt, yet God was with him and delivered him 1 ; how the famine came and Jacob to thereby brought into Egypt only later to be carried batek into the land of promise. Teach Faith. The second lesson is taken; front: that great catalogue of heroes as recorded in. the Epistle to the Hebrews; Here we have set before us the fact that Godfs eternal purpose with man is ever that of faith. Isaac, Jacob and Joseph are here mentioned and the faith, at each set before its. Thus we see that the main value of the past quarter's work is to teach faith,, its div’.ae revelation and- persistence, and alongside of that we see man’s continued failure and perversity. Leaving out the Easter lesson we have covered a period of about 50 years, , eight lessons dealing with Joseph, and four 'with Jacob. Attention has been called to Joseph as one of the most remarkable types of Christ to be found in the Old Testament, (see comments on lesson of April 2T)i As we have also suggested Jacob is. not so grand a character as Auraham yet is much more like the average man. It is interesting to go over these lessons and foliffw God’s purposes and to observe how Ske Christ Joseph was. In LESSON. li we behold Jacob at the instigation .of ills mother deceiving his poor old father and being compelled to fly that he might save his life. Rebekah thought she could execute God's purposes .as never right to do evil that good may result. God's word standeth sure-and in his own way and time he would, have given,Jacob the blessing withunA the aid of his deceit. In LESSON. U. Jtehovah appeared before this conseience smitten refugee, and again, promised that the blessing, yes, his own. tlivine purpose, would be worked .out in. Jacob's life. This is a lesson on the grace of God. LESSON 111. sets Jacob before us after twentyt-ama years’ service and separation from isis brother Esau. This is a great lesson on God’s desiro and transforming, power. He transforms Jacob, to Israel a "prince” and. softened, the heart of-Esau. Faith overcame and. is strengthened and In LESSON. W. we first behold Joseph particularity loved and favored and as bitterly hated; he was thrown into a pit to die but is taken up (typical of the resurrection) and sold into slavery. The development of envy andl the persistent, delivering purpose ai. God are here presented in strong contrast. LESSON T. Shows Joseph’s enter ing that dark maze beyond which God was to highly exalt him. By faith he overcame that fierce temptation and his treatment of his fellow prisoner was GodiS useful agency though it seemed accidental and insignificant. God’s Continued Purpose. LESSON. VI. is the completion of Lesson V. and in it we see Joseph seated, sa the place of power, able to> save the country and also Ills brethren. LESSON VII: shows us God’s continued purpose and the beginning of the fulfillment of his word that the descendants of Abraham: were to* dweM; in captivity (Gen. 15:13). LESSON VIII. is a comtinuation of Joseph's dealings with, his brothers- in which their guilty consciences are stiii further pricked, and God repeals t<j us his immutable purpose. LESSON IX. is a tender one of the meeting of Joseph and Benjamin while at the same time it suggests to> us the certainty of the fact that we taay “be sure your sin will; find you out.” Unless covered by his forgiving hibod our sin is mercilessly upon our track. In LESSON 3L we behold Joseph made known to. his brethren, and those in fear are urged to draw near. Joseph’s faith ju God saved him from arrogance and retaliation and inclined his heart to tenderness and lav® in his dealings with his brothers. Even, as Joseph revealed himself to his brothers so will Christ reveal himself to his brethren of Israel and they shall behold “him whom they pierced.*' Jeseph’s provision for his fathers and bis brethren, LESSON XI., is a rich suggestion of our father’s bounty and care for all who are “in Jesus.” By faith Joseph who had become great in a strange land, identified with all of its power and splendor makes provision that when God’s purpose shall be executed and the sons of Israel shall be delivered from Egypt, his bones shall be carried into the land of the people to whom he belonged and from wh?m he has so long been separated. Faith is the secret of victory. Joseph 'as a type teaches us the lesson of faith. teaches us the lesson of faith, the lesson of taking the father at his word knowing that back of the inscrutable providence of the moment are the forces that work out the large and benificent plana of God.

THIS WOMAN HAD MUCH PAIN WHENSTANDING Teßs How Lydia E. Pinkham’s Vegetable Compound made Her a Well Woman. Chippewa Falls, Wis.— "l have always had great confidence iw Lydia E.

Pinkham’s Vegetable Compmnd aa I • found it very good i for organic troubles and recommend r€ 'highly. I had' dis- : placement, b ato k - iaehe and psrina .when standing o» ,mjr feet for any length of time, when I began to take th® ‘medicine, but .J ar»

Hi j J I !

in fine health non*. If I ever have those* trcubles again I vfill take Lydia E. Pinkham’s Vegetable Compormji” — Mrs. Ed. Ferron, 816 High Chippewa Falls,. Wisconsin. Providence, R. I. —*' I esnrot speak too highly of Lydia Pinkham’s Vegetable impound it has done wonders for me and I would not without it. I had organic displacement and bearing down pains and backache and was thoroughly run down when I took Lydia E. Pinkham’s Vigetabir Compound. It helped me and, lam in the hfest of health at present. I work in a factory all day long besides doing’ my housework so> you can see what st has done for me. I give you permission to publish my natoe and I speak-of your Vegetable Compound to’many of my friends.” — Mrs. Abril .EawSojl 125 Linnitt St.. Providence. R. L‘“FAitirER’S HAIR BALSAM A toilet preparation odhmerttL flelpß to eradiyato dafc’ih’Tffl Fcr Restoring CokwHond . Beauty to Graver Faded Hair* aOc. and iwgitista - |

Six-Mlle Depth. A surveying ship of the Geivnao> navy has recently discovered the deepest known spot in the ocean; IF is ne«r the Philippines, about 40 ee® miles off the north coast of Mindanao .' Great depths were found to. be numerous in this region, but the 'record seuisding showed the amazing: re suit 0f’9,780 meters, or 406 feet more than six mites. ' The greatest ocean depth hitherto, known way found by the United States* Cable steamer Nero in 1901 This spot was to, the south of the Island of Suam, and the deep sea. landindicated? 9,635 iheters- —just a little less than! miles. Risks Life for Cat. To save a cat which, in a fight, had climbed, to the top of a 100 foot lad-; der, a foreman painter named Robinson risked his life the other day. in Oxford street, London. The cat clung to tbe topmost rung of the lad-, der from seven o'clock in. the morning till nearly midday. A crowd em deavored ta vain to coax it to make the descent. Then Robinson climbed the ladder. It overtopped the building against which it'was standing by thirty feet, and when Robinson reached? this point the ladder swayed ominously. He was able to clutch theanimal and bring it safely down, 1 amid thia applause of the onlookers. A Model Juror. Counsel (to talesman) —Have you; any knowledge of anything in. thin world or the world to come? Talesman —I have not. Counsel —Do, you knew enough) to> come in out of the rain? * Talesman —I do not Counsel-—ls you were standing on. a railroad track and an express train, approached at a speed of 90 miles an. hour, would you step out of the way? Talesman —I would not. Chorus of Lawyers—Step right into the jmry box.—-Puck. ‘ . Quite So. , *T bear that Jinks and his wife have f been having some swell doinga at their house.” “I hadn't heard of their entertaisaang What functions did they have?” “They haven’t had anything. It’s their kids who have the mumps.” A Usual Case. “Did you suffer from blackmail?” “Sure —by coal bills.” BEGAN YOUNG. Had “Coffee Nerves” From Youth. “When very young I began using coffee and continued up to the last six months,” writes a Texas girl. “I had been exceedingly nervous, thin and very sallow. After quitting coffee and. drinking Postum about a month my nervousness disappeared and has never returned. This is ths more remarkable as I am a primary teacher and have kept night on with my work. “My complexion now is clear and rosy, nay skin soft and smooth. As a good complexion was something I had greatly desired, I feel amply repaid* even though this were the only benefit derived from drinking Postum. “Before beginning its use I had suffered greatly from indigestion and * headache; these troubles ye now unknown. r “I changed from coffee to Postum without the slightest inconvenience, did not even have a headache. Have< known eoffee drinkers, who were visiting me, to use Postum a week without being aware that they were not drinking coffee.” Name given by Postum Co., Battle Creek, Mich. Write for booklet, “The Road to Wellville.” PostUm comes in two forms. Regular (must be boiled). Instant Postum doesn’t require boiling but is prepared instantly by ring a level teaspoonful in an ordinary cup of hot water, which makes it right for most persons. A big cup requires more and some people who like strong things put in a heaping spoonful and temper it with a large supply of cream. Experiment until you know the amount that pleases your palate and have it served that way in the future ‘there’s a Reason” for Postum.