The Syracuse Journal, Volume 5, Number 34, Syracuse, Kosciusko County, 19 December 1912 — Page 2

ADVERTISING A TALKS THE GARRULOUS AD By GLEN BUCK. Is there under the clear canopy of the blue sky a greater bore than the long-winded salesman? If there is, I haven’t yet discovered him. It is not so much the ability to say the right thing, as to know when one has said enough—that marks the producer from the pest. Words .are so much cheaper than ideas, that the yokel uses them to cover a multitude of deficiencies—and he rambles on until the order is lost. Persistency is a splendid sale producer —but too much of it is nothing less than calamity. - The long-winded salesman and the long-winded advertisement are of the same ilk—only the long-winded salesman has the advantage that he can force his victim to —stop—100k —listen. \ ’ But the advertisement must passivelly wait for the buyer’s attention. The story of the creation is told in i a paragraph, yet, lo! it takes a • page crowded full of six-point ro- ■ man to tell the prosaic story of a cake of yeast Words — words —words —they are ; tiresome and clumsy things when handled by one who doesn’t know how. A Voltaire or a Kipling couldn’t possibly keep a reader’s Interest through a column of fine type, with the story of a pair of sox or a breakfast food. Then why should the advertising man try? The fact is, the long-winded advertisement writer is following the fashion set by the patent medicine man, who has had a bunco game to play, and who was forced to drown the cries of his victims in a flood of words. Ruts are readily made—and they are easy to follow —but they sometimes get to be as deep as graves. I had rather get into a possible buyer’s mind three essential words regarding the thing I have for sale — than to fog his mind with all the nonessentials in the language. Balzac once wrote a friend, saying. “I haven’t time to write you a short letter, so I’ll write you a long one." iHe knew that the ability to discriminate between essentials and non-es-sentials Is a fine and time-consum-ing art. The long-winded advertisement usually defeats Its own purpose, and too ■often it starts out with nothing to say and succeeds In saying it in the most tiresome and uninteresting way. That It sometimes “makes good” is not due to its form, but to the fact that all advertising is good—only some of it is better. Sheer boredom may accomplish a little, but there’s an easier and better way. FIND QUICK SALES ARE BEST Modern Merchandising Means Turning Goods Over Weekly Instead of Yearly as Formerly. Most merchants have found that it is better to handle goods expeditiously at small profit than to drag them out over a long season even at greater prices. So that modern merchandising has come to be a' matter of the weekly turning over of the stock, rather than a yearly proposition, as used to be the case. Merchants have also found that the quickest way to dispose of a stock of goods is through the advertising columns of the daily newspapers. They have found it the least expensive way of disposing of goods, and that means that the patron is benefited by the advertising in the newspapers. For the expense of selling goods must be borne by the customer and if it ’costs less to sell goods through newspaper advertising than otherwise, the merchant who uses the newspaper can afford to sell cheaper than the merchant who does not use the newspaper. The hand-bill merchant of the olden days paid a tremendous price to bring the facts concerning his goods before the attention of the consumer, for the hand-bill process is a more cumbersome and a more expensive one than the newspaper route. So it is safe to say that even at this late day the hand-bill merchant is not able to sell goods as cheaply as is the merchant who uses newspaper space. t Advertise to Create Business. There are two purposes for advertising. One of them, of course, Is to direct existing business to you in preference to your neighbor. The other, and by far the greater and more important and more promising field, Is Just beginning to be understood, and that is the effect which proper advertising unquestionably has in creating business that did not ■exist before. Her Idea of Lawyers. Patience —This paper says that lawyers are said to show a larger proportion of bald heads than men of any other profession. Patrice —The idea! Os all men in s*ihe world who ought to hide their heads, I should think it was the lawyers. Habit “Don’t you sometimes long for peace and quiet?” “No,” replied the Mexican. “War ■with us is like the elevated railway system in some of your larger cities. Nobody would be able to sleep if he -couldn't hear it.” Peculiar. •‘Wcmen are peculiar, aren’t they?” • How is that?” “Mrs. Wright said she had plain red hair and then got mad because I agreed that it was plain."

CHURCH ADVERTISING RAPIDLYSPREADING The few venturesome souls who first tried in the daily press to advertise churches, and religion in general, have found not only that their efforts have been well rewarded by increased attendance at the churches in behalf of which the advertising campaigns were conducted, but there has been more and more approval pf their conduct by the religious press as well as by the daily press, says the Continent, the national rlan weekly. • The papers of Philadelphia, among those in other parts of the country, during the last year or so, have shown a marked Increase of Interest in church affairs and a growing eagerness to print church news. The advertisements of churches are also solicited by the business offices of daily papers. The St. Louis Star in a recent double column editorial suggests that the requests which churches have made in the past for publicity in connection with campaigns to raise money for new buildings might be extended so that churches ■'would advertise to bring in souls as well as dollars. Says this editorial in referring to intimations from churches that they would like space: “Such requests are not made often enough to please the newspaper. Alli editors would be willing to do still more for the churches." The further constructive suggestion is made that if churches are comfortable, with harmonious decorations, so that the mind is not frozen while the attempt is being made to warm the spirit, and if such churches are advertised, theaters and social clubs will at least have a real competitor. The Continent was one of the first publications to advocate publicity and advertising by churches, and during the last year and a half has printed a number of articles telling of the progress of church advertising and has suggested new plans. At the time the report of the publicity commission of the men and religion forward movement was issued, William T. Ellis, editor afield of the Continent, had a comprehensive review of the religious advertising situation up to that time. Mr. Ellis told how illuminated signs had been used along Broadway to attract the interest of the citizens of New York to the church of their prefernce during the activities of the forward movement last spring. In fact, no other religious paper has gone into the subject of church advertising as has the Continent, and its suggestions of possible advertisements and the advantages of using them have stimulated more than one church to utilize this means of bringing people in to hear the gospel. In a summary of the religious advertising of churches the Universalist says that Rev. W. D. Buchanan, pastor of the Universalist church at Tacoma, has used full page advertisements in the Sunday papers and as a result his church has been crowded. Rev. Aquilla Webb of Warren Memorial church, Louisvlle, Ky., has been quoted as saying that he solved the difficulty of filling his church Sunday evenings by advertising in the daily press. The display advertisements of churches in the Public Ledger newspaper of Philadelphia are commented upon and approved by thia Lutheran. West End church of New York city has used posters in a subway station near the church. These have an nounced the subjects of coming ser mons and have had an influence in attracting additional members of the congregation. Some weeks ago the Continent published an item concerning the halfpage advertisement of First church of Williamsport, Pa. This notice by the Continent not only obtained a news story in the Sun of Williamsport, but in the editorial columns the editor approves of the enterprise of the Rev. Mr. Hogg, who was responsible for the advertisement, and suggests that there is a growing appreciation of the value of church adver tlslng. Ministers in many parts of th' country who have tried definite display announcements of regular and special church services have found that they have Increased their attendance, and as a natural concomitant the financial support has alsc Increased. This has brought about general enthusiasm for church wort and has had a reflex effect upon the pastors, as well as people, which ha« been decidedly beneficial. Newspaper Advertising Pays. The following statement has bee>. issued by the management of a Chicago theater: . “Under the new policy of advertls Ing exclusively in the newspapers, business continues to improve. Each week since the house abolished bill posting the box office receipts have gained steadily, and the business for the current attraction shows a blggei gain than has been attained since the management decided to ‘try out’ the newspapers, exclusively. This is the first time a theater has placed itself in the position of depending entirely on newspaper space for Its adver tisements and the successful outcome Is causing a widespread comment. Many observers believe it means the eventual doom of theatrical bill post Ing.” Sugar Beet Industry. i Sugar beet growing is proving sc ■ successful in England that it is pre dieted that England will before manj years produce its own sugar supply. All the Sarne. i “Have you ever loaned Brown any money?” r “I don’t know." r “Don’t know? How is thtaT* “I transferred some to him, but I’m 3 not sure yet whether he considers It a loan or a present” Big HU Maud—Miss Oldun thinks that hotel clerk just lovely. 1 Ethel—Why so? 1 Maude—He wrote opposite her name I on the hotel register, suite IS.

INNOCENT SUFFERERS OF THE BALKAN WAR JR fit -■■- I L \■4 Hr I II 1 5 I M WMMirS I ■ ■ ■ üBW IrSefl w i' fa |P k v/ LJ zB R If YX JE WHBHK2I f wlr* \ \ I few i *ipik ' J —X ©iWftWawM** This photograph shows Greek children, orphaned by Turkish bullets, waiting for free food at one of the relief stations that have been established in Athens.

PRIEST SAVES LIFE i. #-

Father Jose Algue Well Known in Philippine Islands. Director of Weather Bureau at Manila Who Has Made Extraordinary Instrument—Clergyman Is Devoted to Humanity. London. —Quietly and unostenta- / tlously, without being in any way heralded by the press, a certain priest paid a visit to London recently yr ho deserves to be ranked among the world’s greatest benefactors. His name, Father Joe Algue, Is scarcely known, perh^ps=4n a= ttiiß country, but every man and the far east knows Father Algue, director of the Philippine weather bureau at Manila, for did he not. after many years’ labor, Invent an Instrument which is called the barocyclonometer, by jvhlch it is possible to guard against the most dreaded of far eastern calamities—the typhoon? This Instrument Is now in use on upwards of 1,000 ships that sail the waters of the far east, while the American government proposes to fl its ships with a modified form of the instrument in order that captains may be warned of the approach of hurricanes or storms, and thus make it possible for them to slip out of harms way. And it was in order to have this modified barocyclonometer made under his personal supervision that Father Algue recently came to London. ... The instrument is really a combination of the ordinary barometer and a cyclone detecting apparatus, the latter being Father Algue’s own invention. The barometer used alone will tell of the approach of the storm, but will give no hint as to the direction in which the center or vortex of the storm is moving. It is this additions Information which the cyclonometer supplies, and its use has undoubtedly led to the saving of millions of lives in eastern waters. Not only, however, has Father Algue invented the barocyclonometer, but in connection with the Philippine weather bureau, he has also organized a system of cyclone danger signals, which it is no exaggeration to say save thousands of lives every year. Father Algue baa a corps of 80 native assistants who are scattered through the Philippine archipelago. Some are observers, others telegraph operators, others messengers, while at Manila Father Algue is in direct communication with a score of other weather stations in the islands, and also with points far away from the Philippines—Hong Kong for instance. The approach of a typhoon is at once telegraphed to Father Algue at Manila, and he then sends the news to all quarters by means of his associates and messengers. At times he has been able to give notice of the approach of a typhoon three days before it appears, and almost always manages to give news of it one day before. We, In this country, have little idea of the enormous loss of life and damage caused by an eastern typhoon. When it is mentioned, however, that the average number of typhoons in the Philippines is 21 a year, and it is not unusual for the fall of rain in two days to equal the total rainfall cf other countries for a year, while the wind has been known to uproot churches, some idea of the value of the work which is being done by this priest, who has practically devoted his life to typhoon fighting, may be gathered. Apart from ‘he barocyclonometer, Father Algue has invented several other weather instruments of great value to mariners, but he cares little for publicity or fame, and it is interesting to not i that one of his treatises on typhoon fighting was translated into German and circulated in Europe, yet his name did not appear on

I BOY SENTENCED TO SCHOOL Syrian Youth Allowed to Enter Country on Condition He Pursues Study Course. Pittsburg.—Sentenced to fire years tn the public schools. Nicholas Klllel Haddad, aged eleven, an Immigrant I boy from Syria who arrived in Pittaburg a few days ago. went to the home of his brother in New Kensington. Pa., i to begin "serving his term.** The boy was permitted to pass the

the cover. Instead, the readers were given to understand that the translator was the author of the book. Fame or wealth he cares little about, his main concern being the saving of lives which would otherwise be sacrificed to the storm fiend. MUST LIVE WITHIN INCOME Judge Refuses to Grant a Divorce to a Wife Who Charges She Was Subjected to Cruelty. Ffranklin, Pa.—That it is the right of a husband to insist that his wife keep the family’s expenditures well within his Income was a rule laid down here by Judge George S. Criswell in refusing to grant to Mrs. Laura F. Sylvester, of Oil City, a divorce from William W. Sylvester. The wife asked for a decree on the ground of cruelty, and at the hearing it developed that their troubles were largely financial, the husband restricting the wife’s expenditures for the family to a sum within his Income. In discussing this phase of the case Judge Criswell said: “The husband had upon him the burden of the family maintenance. His income, while fair, was limited, and it was only reasonable on his part to insist that proper relation should be maintained between such Income and the family expenses. The failure to preserve it could result in his humiliation anA loss of caste and standing for business integrity iftkong his associates and In the community, something highly prized by a man of principle and honor.”

WHY HOTEL RATES ARE HIGH

i Some Expenses Not Put Down In the Books Are Disclosed by Wife of Hotel Manager. New York.—Every now and then one learns something new of the New York hotels. Mrs. Max Thompson, wife of the assistant manager of a Gotham hotel, is entitled to the gratitude of the public for letting in a little light upon the duties and emoluments of the hotel managers—even if she did do .the letting in because, according to her husband, some dispute concerning a fuzzy poodle bad risen between them. In her petition for alimony Mrs. Thompson alleges that her husband's Income is $8,400 annually. “He is paid SI,BOO for his services; S6OO as agent for a champagne; $720 for certain unnamed services performed for hotels in Paris. Berlin and London and $1,200 by steamship lines for procuring certain business for them.” That happens to figure up to SIO,BOO a year, but the difference may be set down to the difficulty which ladies notoriously experienced in dealing with arithmetical facts. It also happens that she does not state all the facts, if the facts in Mr. Thompson’s case coincide with the facts in the other hotel officials. For example, the assistant manager of the hotel Is allowed his rooms and a certain specified sum daily in the dining-rooms. The discreet pushing of a brand of cigars is always worth something. One bartender in one of the great hotels admittedly received $lO a day for pushing a certain whisky. No doubt his immediate superiors may have profited slightly by the same brand. The carriage callers, head porters, stewards, chefs, detectives, laundry chiefs, head waiters—every other employe in a position of even modified authority about a hotel—always are able to add to their income by certain other side incomes. No doubt they are sometimes moved by sheer gratitude to share . such gratuities with the men who i have the power of discharge over them. “I will take any position of re- . sponsibility whatever in any one of . the great hotels," said a competent

J_ _ _ ___ _ _ . immigration authorities on Ellis Island on condition that a bond of SI,OOO be posted to guarantee that he be kept at his studies in a public school until he was sixteen years eld. Notice sf this action was formally conveyed to Secretary George W. Gerwig of the Pittsburg board of public education by William Williams, commissioner of Immigration at New York, i and when lhe boy arrived here In , company with his brother Michael, who had fled from his native land to > escape Turkish persecution, he was

BRAGANZA DAGGER IS FOUND Portuguese Officlalt Recover $50,000 Weapon, Missing Two Years — Sought by American. Lisbon, Portugal.—The famous dagger of the dukes of Braganza, long coveted by wealthy American collectors, has been returned to the state as mysteriously as it disappeared from the royal palace of Necessidades on the night of October 4, 1910, when King Manuel fled from his castle to find refuge on British shores. The weapon, studded with precious stones and bearing chiselmanship attributed to Benvenuto Cellini, is estimated to be worth $50,000. Many foreigners have sought to purchase it, romantic tales associated with the blade having added a historic worth to its intrinsic value. At the time of the revolution the Republican leaders visited the deserted paiace and took possession of all the jewels and works of art that the royal family had left behind. The dagger and some other valuables, however, failed to find their way into the hands of the new authorities. Some time ago the government decided that all the furniture. Jewels and other property seized at the palaces, but which belonged to the fallen monarch and his mother, Queen Amelie, should be returned to them in London, and the old inventory books of the Braganza family are being examined to separate what belongs rightfully to the royal family from what is considered as the property of the republic. Recently the dagger was secretly placed in the letter box of the official who is conducting the inventory. There was nothing to Indicate by whom it had been restored.

hotel man, “and I will serve without salary and with absolute honesty. And at the end of the year I will have made more money than the manager’s salary amounts to. It isn’t any wonder that the public complains of the hotel charges. Look what those charges cover." WALK LINE FOR A LODGING Cleveland Wayfarers’ Lodge Forces Application to Drastic Test in Proof of Their Sobriety. Cleveland, Ohio.—Applicants for a night’s lodging must hereafter be able to walk a literal chalk line—a white streak across an eighteen foot room —before there is any shelter for them at the Wayfarers* lodge of the Associated Charities here. Superintendent Howell Wright of the Associated Charties Instituted the custom when he refused lodging to a tramp from Philadelphia because he wavered from the narrow path. Wright said that he believes the custom should become general and that applicants who are unable to negotiate the feat in proof of their sobriety will be turned out in the cold. The more serious cases will be given to the police. LETS THREE CHILDREN MARRY Rushville. Mo., Man Gives Permission For Son and Daughters, Un-' der Age, to Wed. St. Joseph, Mo.—H. H. Seever of Rushville, Mo., observed a dinner as a marriage feast of two daughters and a son, all under legal age, for whose marriage he gave consent. Elmer C. Seever, a son, aged nineteen, married Miss Ruby C. Kelly, agen sixteen years. Miss Florence Seever, aged sixteen, was married to Roy Virgil Brown, aged twenty years, and Miss Alice N. Seever, aged seventeen, wedded Archie M. Russell of Atchinson county, Kansas, the only one of the six who was of legal age.

' sent to another brother. John, who is a tin worker at New Kensington. Take Guns to Church. Memphis, Tenn.—That citizens of Haywood county Tennessee, attend church fully armed was developed in the federal court when Judge McCall sentenced Oscar Tapp Charles Aiken for shooting up rural route mall boxes. Both men said everybody going to church in their neighborhood carried gun „

IBIPDRTSOF DRINKS Consular Reports Show United States Largest Coffee Consumer. Amount of Cocoa Brought to This Country Nearly Trebled In Ten Years—Japan and China Send Most of the Tea. Washington.—lmports of cocoa into the United States in the year which ends with December will exceed those of any earlier year and approximate 150,000,000 pounds, against 57,000,000 pounds ten years ago. The growth in the importation of this article in recent years has been much more rapid than that of tea or coffee. The quantity of cocoa, or cacao, imported in 1912 is practically three times as great as in 1902, a decade earlier, while tea imports show an increase ofrhut 20 per cent, and those of coffee are actually less than in 1902, the comparisons being for the nine months ending with September of the years named. This rapid increase in importations of cocoa has brought the United States to first rank in the consumption of that article, the present consumption, based upon the net imports of the calendar year 1911, being 130,000,000 pounds, compared with 112,000,000 for Germany, 60,000,000 for France, and 56,000,000 for the United Kingdom, out of a world consumption of approximately 500,000,000 pounds. Os the world’s Imported coffee the United States is also the largest consumer, the net imports last year having been 796,000,000 pounds, compared with 404,000,000 for Germany, 245,000,000 for France, 28,000,000 for the United Kingdom, and 26,000,000 for Russia. In imports of tea. however, the United States ranks third, her total imports of that article, 100,000,000 pounds, being exceeded by those of the United Kingdom, 294,000,000 pounds, and those of Russia, 155,000,000 pounds. Germany’s tea imports for consumption in 1911 amounted to but 8.000,000 pounds, and those of France 3,000,000 pounds. Most of the cocoa imported into the United States is produced in the West Indies, Central and South America. Os the 131,000,000 pounds Imported in the first nine months of 1912, 31.000,000 pounds were from British West Indies, 28.000,000 from Santo Domingo, 20,000,000 from Ecuador, and 12,000,000 from Brazil; while 20.000,000 pounds were credited to Portugal and 7,500,000 pounds to the United Kingdom, though, in fact, produced in certain of their colonies. Brazil Is the chief source of our imported coffee, having supplied 435,000,000 pounds out of a total of 651,000,000 pounds imported in the nine months ended with September, 1912. compared with 55,000,000 from Colombia, 37,500,000 from Venezuela. 37,000,000 from the Central American American states, 29,000,000 from Mexico and less than 60,000,000 pounds from all other countries, including 42,000,000 pounds imported from Europe. Japan usually supplies about onehalf of the tea consumed in the United States, though In the current year the proportion imported from that country is somewhat less than one-halt. Os the 67,000,000 pounds of tea imported in the nine months under review, 29,000,000 pounds were from Japan, 18,000,000 from China, 10,000,000 from the East Indies, and 7,000,000 from the United Kingdom, presumably the product of certain of her colonies. The relative increase in importations of cocoa, coffee and tea into the United States is illustrated by the following compilation of the Statistical Division of the Bureau of Foreign and Domestic Commerce. It will be seen that in the period from 1880 to 1911 imports of cocoa Increased from 6,600.000 to 184.000,000 pounds; those of coffee from 404,000,000 to 800,000,000 pounds, and those of tea from 68,000,000 to 104,000,000 pounds. Imports of cocoa are thus twenty times as much as in 1880, while those of coffee in the same period have about doubled, and those of tea increased about 50 per cent. ILLITERACY DECREASES. Illiteracy In the United States has decreased during the last decade from 10.7 to 7.5 per cent, according to statistics Just given out by the census bureau. That the decrease has not been even more marked is due to the heavy immigration in the last ten years. An illiterate in the eyes of the census bureau is a person of ten years or over who cannot write, regardless of his or her ability to ead. The number of illiterates in the United States in 1910, when the last census was taken, wa5’5,516,693, as compared to 6,180,069 in 1900 —a decrease of about 600,000. And a decrease of about 800,from the figures of 1890. Compared with most-countries of Europe and South America, the United States has a record of which it may well be proud. In Austria the percentage of illiteracy was 26.2 in 1900, the latest figures available. In European Russia, 70 per cent of the population ten years old or over was illiterate in X 897; in Greece the percentage was in Spain in 1900, 58.7; in Italy in 1900, 48.2; in Canada the percentage among the people five years old or over was 17.1 in 1901; in Mexico the percentage among persons eleven old and over was 75.3. But the United States has not equalthe records of some of the more enlightened European countries in wiping out illiteracy. Among Scandinav i&ns it has become so rare that it is

■Unanswerable. In a recent debate at the Wichita high school the woman suffrage amendment was under discussion. “It would be unwise to give woman the ballot,” declared a budding Daniel Webster, in attacking the proposition. "Woman could not be relied upon to exercise good judgment in voting. She changes her mind far too often." The next speaker was a young woman. ■ She arose and cast a pitying glanc* at her opponent “I would like to ask my honorable opponent," she

negligible, and the statistics no longer i take account of it. In Germany the I army recruits showed 3-10 of 1 per cent, illiterate In 1905; in Great Britain the percentage of illiteracy among | army recruits in 1903-1904 was 1. in France the illiteracy among the population ten years of age and over in 1906 was 14.1. NEW HEAD FOR NAVY WIRELESS. Commander W. H. G. Bullard will head the radio-telegraphy office soon to be established at the Navy Department under the Bureau of Navigation. Lieutenant Commander D. W. Todd, in charge of the radio division of steam engineering, will be his assistant. The fadio office is necessary because of the expansion of radio affairs, due to the ratification of the Berlin convention and the radio legislation which has been enacted and which goes into effect on December 13. The London convention will also entail additional legislation. An Important event in wireless communication is the establishment of a radio station at the American Legation in Pekin. This station will be operated by th§ marines on duty at the legation. It has been possible to , communicate easily at night with American naval ships at Shanghai, a distance overland of about six hundred miles; also with ships at Chefoo and Tsingtau. This installation will add materially to the efficiency of the Astatic fleeL due to the fact that communication can be established between the American Minister at Pekin and the commander In chief of the Asiatic fleet at either Shanghai or Hankow. It is the only radio station in Pekin in an efficient state. In case land wire communication with Pekin be cut the value of this station is obvious. TO SEEK LOST CONTINENT. Vilhjalmar Stefansson of the American Museum of Natural History, discoverer of the new tribe of “blonde Eskimos” in the arctic, announced the other day at the Cosmos club, where he was a guest, that he will head an exploring expedition, which will start from either Seattle of San Francisco in May, 1913, to settle the question whether or not there is, as many scientists believe, another continent in the arctic. The expedition has been voted the scientific support of the American Museum of Natural History. Funds will be furnished from private resources. Mr. Stefansson expects to taka with him a staff of six scientists. There are more applicants for the positions than there are places to fill, and the personnel of the party has not yet been settled. . The expedition will proceed from the Pacific coast up around Behring strait and will have Its main base of operations at Cape Bathurst TO BE THE WHITE HOUSE BABY. For the first time in 15 years, when Governor Wilson becomes president of the United States, the White House will have a baby occupant. The baby is Josephine, daughter of Mrs. Perin Cothran of Raleigh, N. C. Mrs. Cothran is; the only daughter of Mrs. George Howe, the only sister of Governor Wilson. Josephine is about 15 months old, and is a favorite of her great uncle. The mother is only twenty-two years old and will probably enjoy the gayeties of Washington life as much as her cousins, the daughters of the president-elect BUFFALO COATS FOR SOLDIERS. More than 4,000 buffalo overcoats which the government has preserved for the past 20 years, or since they were worn by the troops in the northwestern Indian campaigns before 1891, are to be used by soldiers in Alaska. Last year nearly 300 of the coats were sold at an average price of $34, but Quartermaster General Aleshire of the army in his annual report submitted to Secretary of War Stimson recently recommended that no more be. sold. Hv VAST BANKING POWER. Total resources of all the banks in the United States on June 14, 1912, amounted to 24,986 million dollars. These figures were! obtained from the comptroller of the currency ‘ from about 29,500 banks of all kinds. There was an increase in four years of 5,403 millions, or 27.5 per cent About one-fourth of the banks reporting were national banks, which had about one-half the total capitalization of 2,080 million dollars. WHITE HOUSE AGAIN WHITE. The White House is once more; white. It is always supposed to be white but during the course of a year he gets pretty dingy. Usually it is painted, but this year there was no money to pay for painting it, so the fire department was called on instead, and the hose was turned on, the house with very good effect Society Man Vows to Ole. Newport society is gossiping over a remark made recently at a dinner by a bachelor society man that he was tired of the world and everything in general. He is quoted as saying: “In less than two years I will have passed away, and by my own hand." The woman sitting at his right turned quickly and asked: “Do you mean to commit suicide?" “That’s just what I mean, precise- . ly,” he replied. His identity is being closely guarded. Every one at the dinner was i pledged to secrecy by the hostess.

cooed sweetly, "if he ever tried to change a woman’s mind once it was made up?", The young woman got the decision. —Kansas City Journal. On the Altar of Fashion. Football Athlete (in a towering rage)—What’s become of my mole* skin pants! His Mother—Nbw, Everard, there’s ; no use of your raising a fuss. We i had to cut them up to make a jamot i for your sister. -