The Syracuse Journal, Volume 5, Number 24, Syracuse, Kosciusko County, 10 October 1912 — Page 7
~pi --.irq Advertising in Talks []J ■ boocooooooooc *
STORE NEWS WORTH READING People Who Watch Advertisements Profit Accordingly—Patronize Home Merchants. ■■■ B The merchant who buys space In a newspaper to tell the news of his store knows that the news is worth telling and is of vital interest to you or he wouldn’t spend that money advertising. He’s trying to tell you what he has that you should have and he’s just as anxious that you read and profit by what he tells you as is the editor of the newspaper that vcm read the town news.' You've missed a chance to save some money if you’ve missed reading the ads. You’ve overlooked one of those opportunities for economy that come along each week to the readers of the advertisements. You’ve let a good chance .slip, but there are several more equally good chances coming. Now read the ads. You’ll be surprised—but happily so, by what you read. You’ll find these merchants using type to distribute really vita! information concerning your heeds .and their merchandise. ■ Mrs. R went to C— — the other ■day. She purchased a suit and some dresses in one of the big stores there. She paid $35 for the suit and the cheapest dress she bought cost her ■stß. The suit didn’t fit very well so she had to leave it to be altered. They charged her $2.50 for the alterations. The dresses didn’t fit, either, but she didn’t have time to wait so she brought them home. She just had three of them. The suit came •and it doesn’t fit very well. One of the home town merchants hud the same identical suit advertised for s3o—he can afford to sell them for less than the city merchant can because his expenses of doing business are much less. He has some dresses that Mrs. R admits are better than the ones she got in the city and he is selling them for sls--no charge for alterations. Mrs. R learned her lesson and she paid a fairly good price for the knowledge. It costs nothing to read the ads —and the returns are always big. ADVERTISE ALL THE TIME Spasmodic Newspaper Publicity Poor Policy—Size of Space Used Should Also Be Regular. Would you consider that this newspaper was well managed if it issued according to the mood of its publishers —instead of at regular, stated and invariable intervals? asks the Canon City (Colo.) Reccrdette. Would you think it a good newspaper if it printed a twelve-page issue at one time — and a one-page, handbill-size issue at another time? Would feel that itj was serving its constituency effecTually if, now and then, it suspended issue entirely—to be resumed at some time when the publishers felt inclined 0 Your store serves your patrons with store news through its advertising. They assume that there is always store news worth telling—store news that is important to them. Is is not a poor policy for a store, as it would be for a newspaper, to serve its patrons in a spasmodic, undependable way? If your store is important to the people of the city, your advertising is important to them ail of the time —not merely now and then. Ths size of your advertising space should not vary any more than the siae of a newspaper varies, and the appearance of your advertising should be as frequent and as regular as the .appearance of this newspaper. Good for Any Business. The value of advertising to manu-. facturers as well as to merchants and ■retail dealers is well shown by resuits which the International Harvester company has had from a recent ‘short advertising campaign in a number of newspapers, the smaller dailies and weeklies having only a local circulation, not the metropolitan papers. So successful have been the results in building up the sales of the International Harvester company’s machinery that the company has undertaken a second advertising campaign in w hich more than twice as many papers are to be used and double the amount of space. The day has passed when publicity is not an aid to building up business of all sorts and a very important aid because always profitable to the business when rightly Even the churches are finding that display advertising in the newsuapers brings them larger congregations. Hoping. “Have you ever had an operation ■for anything?” . “Not yet; but if a certain investment of my husband s turns out right I expect to undergo one in the fall.” The Proper Way. “Hello, old man; how do you find > “How? By judicious advertising, of course.” : A Delusion. “Do you know of many men who know how to manage a wife?” “Oh, there are lots of them.” “Well, will you please tell me where I can find them?” “Sure. In the Insane asylum.” Quite Credible. Aviator—What’s the matter with you? You’re up in the air where you ♦insisted on going. What more do you ■want? Timid Passenger (dolefully)—4 want the earth!
$ AVOID WINDOW PAINS X — By not forgetting that both you and your store are frequent--5 ly judged by the style of your window display. 4< By planning your window displays at least a week ahead, it 4> pays. By not leaving your window 4* empty longer than necessary. An empty window with small 4* pieces of window strips still ad4. hering to the glass may give •fr an impression of “For Rent” to the passing stranger. By keeping below the level of T the eye that part of your display you wish to give the most promJ inence. •f. By devoting your window to one article or one class of goods. T rather than a lot of odds and X ends " > 4» By having a strong light on your display at night. All in--4< visible light shining down on J your display is preferable in 4» most instances. £ By using neat cards with plain 4* lettering, avoiding fancy type. J By not displaying fly paper in 4* December. J By backing up the most prom--4 inent feature of your display so as to bring It out bold and 4 strong. —A. L. Wolcott, in, Welch’s Magazine.
HIS BUSINESS WAS BOOSTED Pointers for the Paint Man and the Hardware Merchant —Stimulating the Sales. Here is a simple plan used successfully by a dealer in implements for stimulating his paint business. This dealer found that his paint business always lagged when fall approached, says System, and so he got out a circular letter which he sent to the farmers in the vicinity. The letter explained the harm done to farm machinery during the winter by rust and advised a coat at paint to protect it. The scheme worked and that man’s paint business almost equaled any record he had before. One hardware man had the right idea for selling gas stoves when he hired a vacant building near his store and gave a luncheon every afternoon for a week. He hired a man and cook to prepare the lunch on the stove and then served his customers without charge. No direct attempt was made to sell the stove, but of course while cooking the food the best points of the stove were brought out. The plan was a winner. There is always something good to spring on the public. A hardware merchant in a large city, where free press notices are few and hard to land, got a big piece of advertising space gratis by an old plan. A friend had spent a vacation in Florida, and when he returned to the northern city where this little comedy was staged he carried .with him an alligator. We’ll call this walking leather factory Jim. Jim was placed in a show window facing a street where thousands of people pass every day. He was labeled as being a couple of hundred years old, and, of course, attracted attention. The papers gave space to descriptions of Jim and tho crowd around the hardware window grew. The climax came when the merchant donated Jim, now James, to a zoo, thus gaining more space, trade and good will. Why Mammoth Cave Is Unknown. Mr. Elbert Hubbard, .one of the most brilliant and entertaining of ths writers and speakers in America today, not long ago visited the farfamed Mammoth Cave in Kentucky. He found clumps of willows and grasses grown up before its entrance. The large hotel that entertained hundreds of guests was falling down and in ruins. Only a single famMy of farming people lived near the great cave. How is it, he said, that so many people once journeyed to visit this wonderful place and so few come now? He inquired around. He soon got an answer to his question. It was this: The man who once advertised the Mammoth Cave so exten sively a few years ago died. And with the death of the advertising manager the great cave, with all its wonders, dropped out of sight. It is the same old story. People won’t know what your goods and your town are unless you advertise. An enterprising man for 25 years advertised the Mammoth Cave and got thousands of people there. Every fellow used to take his girl there on their honeymoon. But now it is obscured by a jungle. No one knows about its wonders. Why? The advertising man died. Your Handiwork. I am only a piece of work. After I leave your hands you may never see me again—People looking at me, however, will see you and, so far as they are concerned. I’ll be you—Put into me your best so that I may speak to all who see me and tell them of the master workman who wrought me— Say to them through me. “I know what good work is”—lf lam well done, I will get into good company and keep up the standard—ls lam shabby and poorly made, I will get into bad comp'any— Then show through me your joy in what you do, so that I may go the way of all good work, announcing wherever I go that I stand for a workman that needeth not be ashamed.— William Chandler Smith. His Sordid View of It. “There’s nothing hew in tills idea of ‘passing prosperity around,”’ observed the argumentative boarder. “It’s passed around whenever a new man is elected president of the United States. I got a postoffice that way. once.” Plenty to Do. , “Do you think Choliy and Bella will quarrel after they get married?” “No. They won’t have time.” “Won’t have time?” “No. They both play bridge.”
Russian club in Whicn Suicide is an
USSIA’S latest Suicide Club has reduced self-destruc-tion to an art. Probably in no other country in the world would it be possible to establish as a famous Russian author is said to have done here, an organization whose
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sole purpose is the encouragement of
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“sporting” suicides among its members. With headquarters in St. Petersburg and quickly growing branches in Moscow, Odessa, Khakow,
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and Vladivostock, this club meets regularly to plan the self-inflicted death of its members. These suicides are so far removed from the ordinary affairs that result from hunger, unrequited affection, jealousy, poverty or despair, that one of the conditions of membership is that no member shall kill himself for any of these vulgar reasons. This club is but one of tho manifes-
tations of the peculiar and almost inexplicable suicide mania that is now sweeping the whole of the country, seizing upon young and old, rich and poor, lowly and high-born. In St. Petersburg alone there is an average of 15 suicides a day. Moscow records about the same number, and the other big Russian cities are not far behind. Efforts have been made in vain to chefck the tendency. Anti-sui-cide societies by the dozen have made their appearance, but despite the constant efforts of such organizations as the League of Life and the Anti-Suicide League, the daily record of suicides increases alarmingly. So serious has the situation become in this city that the Prefecture of Police has offered a reward of $2.50 for every rescue and many of the unemployed assemble every day on the banks of the Neva and the canals on the lookout for attempted suicides. One watcher placed three rescues to his credit in as many days. Because of the pledge of secrecy which binds the members of the Suicide Club details of its organization are difficult to get. Who founded it? Who is the president? Some deciare it is one of the grand dukes, though the younger generation of imperial cousins show too irzteh good sense and too much zest for life to play such a role, and the older ones are far too dignified. Others declare that the famous Russian novelist, Artzybascheff, is the founder and president and the instigator of the more original suicides. He has written many books which condemn life as something like a sin, and extol selfdestruction as a heroic action. He has been fined by the tribunals for writing books of pernicious influence, and he openly advocates many kinds of vice, which he makes as attractive as possible. His great talent makes his books all the more dangerous. Nevertheless, there is no sure proof that he has any direct influence on suicides, or has ever helped the club to gather in its harvest of victims. And though it is now an established institution its origin and members’ list is as deep a mystery as possible. This mysterious club holds its meetings at the homes of the members. Many fashionable people belong to it, and women with a family of growing children, elderly men with the best part of their lives behind them, young women with a good chance of happiness gather round the table where the fatal lots are drawn. One card is prepared for each meeting. The member who draws it must kill himself within a week, the club deciding as to the method, if the member cannot think of a suitable way. Members must court death out of mere curiosity, or as a means of showing some novel way of leaving the world. Common poisons are tabooed. Drowning is admitted only when wine or perfumed water is used and the surroundings are exceptionally beautiful or luxurious. The simple emptying of a revolver into one’s body is not good enough. Shooting must be “artistic,” or left severely alone. These suicides take place with a lot of pomp. In the case of the young Baroness Zakomelska a supper was given to the Petersburg members. At the end, a huge tub was filled with champagne, and t.he lady drowned herself in it, after all present had
Prehistoric Burial Ground
An interesting find, from an archaelogical point of view has been made in the showyard of the Highland an Agricultural Society at Cupar, Fifeshire, Scotland. Some excavations were being made in connection with the erection of a stand, when the workmen engaged came upon a number of stone coffins containing human skeletons. The shape of the coffins gave evidence of great antiquity, but
Women Own Reindeer. Out of the 260 Eskimos who own reindeer in Alaska, two are women. One of these, Mary Arisarlook Andrewnk, has received the title of “Reindeer Queen of Alaska.” “Queen Mary” owns a herd of 1,303 deer, which she manages witu judgment and intelligence. According to the usual contract made with the government she is required to train three apprentices and to give to each th% customary number of deer. She has done better than this. She has train-
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drunk a great deal of the wine. In Moscow a young doctor, named Dovbor, recently married a charming girl. He did not know that she belonged to the Suicide Club. After her marriage she attended the meeting of the Moscow branch with the intention of tendering her resignation at the end
of the proceedings. But she drpw the fatal card that night. Her husband was away, so she had nobody to consult. She determined to feign suicide and then leave the town, telling him all and asking him to live elsewhere. For the club, like most secret societies in Russia, is very strict with those who reveal its secrets. So she laid her plans with care, telling the members that she had discovered a mysterious poison which, sprinkled on a rose and inhaled, produced death. She knew enough medical jargon to convince them and her maid found her seemingly dead next morning as she went into her room. As a matter of fact, she had only taken a strong narcotic, but the maid, in a panic, wired to the husband that his wife was dead. His despair was so great that he shot himself. Meanwhile the wife recovered, and wired him it was all a joke, and she was coming to rejoin him. She found him dead. Then she shot herself, after leaving a letter to her mother, in which she disclosed the above facts about the club. The police were put on its track, but only made a few unimportant arrests. Various reasons have been urged for the increase of suicides in Russia, and many remedies suggested. The, writer asked no less an authority on Russian life than Count Witte tor his views. The Count thought a moment before answering. “There is not one cause, but nu y»“ he said at last. “To .begin with, our young men begin to live too soon. They are children for such a short time that they lose their health and good spirits before youths of the same age in America have begun to be grown up. They are satiated before they are well out of their teens. Their minds, made morbid by undue excitement. are always craving for new imnew sensations. Suicide is new to them, so they try suicide, not because of despair, but from simple lassitude. ‘Life,’ they say, ‘is not worth living.’ “In the case of the very poor, I should say that they often work under worse conditions than the same class in America, or, rather, there is
Suicide Bureau a Success >
Many interesting pages from the great book of life are to be found in the report of the operations of the Salvation Army’s anti-suicide bureau. Since it was started 4,754 persons have called to lay their embarrassments before Colonel Emerson, and have asked him to “show cause”—as the lawyers say—why they should not put an eud to their lives. The largest number put down the cause of their trouble to financial reasons; after this come drink or drugs, and melancholia. The applicants come from almost every class except the workers. There are clergy men, missionaries, military officers, doctors, solicitors, schoolmasters. clerks and company promoters. They have all been dealt with according to their needs, and such help has been given them as their cases seemed to demand. Legal and medical advice has been afforded; creditors have been reasoned with; reconciliations have been brought about with relatives. And
were allowed to remain as discovered. This is the second occasion that human remains have been found since the work of erection of the shea yard commenced. All over Fife, and especially in the north of the county, traces of stone coffins and pro- ’storic interments have been found. The coffins which have been discovered maj be prehistoric or may have been placed in the burial ground in connection
ed and rewarded eight or ten apprentices, and at the present time has another under her care. She long since discarded the igloo, or native hut, underground, in which she was born, and is now comfortably housed near Nome in a cabin of logs. She speaks seven or eight Indian languages, and this has enabled her to be of considerable service as an interpreter. Want Chaplains on French Fleet. It will be news to most persons that the French navy has no chaplains
not so much hope for their getting on. With us, the classes are more shut up than there. It wants far more enterprise than you would think for a Russian to ‘make himself.’ “Then, too, modern Russian literature has a depressing influence. We have many authors of tremendous talent; but they are all sad. They have none of the joy of life. We have still a lot of eastern fatalism in our psychology. We Russians do not value hu man life so high as the English, for instance, who not only drag a poor devil whose life is one long burden out of the river, but put him to prison for trying to end things, “One cannot help admiring the cour age of the very poor, who are content to toil and suffer for years, with no prospect of anything better. Can we wonder that some of them break down and take fate into their own hands: In general, too much is made of Rus sian suicides. We are a young people finding our way to the light. There must be a number of discouraged ones,” The truth is that people in Russia go into despair over things which would not trouble an Anglo-Saxon much. Sometimes Russian suicides are or dered by the family, a regiment, or other institution. The case of young Captain Sergius Hurko of the Hussars is an example. The young man was wild, played high and ran into debt He determined to retrieve his fortunes at Monte Carlo—and failed. As it happened, an old general he had known from childhood was staying at the same hotel, and had won hugs sums. Hurko entered his bedroom gagged him, and stole the money. But the victim had bitten his hand, and though Hurko made off for Petersburg at once, he was recognized as the thief. His family disowned him, and he had a hint from his regiment that the best thing he could do was to “dis appear.” He did so, the prison authorities facilitating the conveyance of poison to his cell. Old Baron Mellor-Zakomelski —nc relation, by the way, to the young woman who ended her life in champagne, was governor of the Baltic provinces. He had a wild son named Sacha. After paying Sacha’s debts many times, he grew tired. When the sou made an application for money one day. the father sent him a revolver, telling him to shoot himself. The son, who was making merry in some town in central Russia, ordered a supper, invited all his boon com panions, arranged a sleigh expedition afterward, returned to his rooms, and shot himself with his father’s present He left a note saying: “I should have done it long ago. but knew it would afford ray father pleasure, so put it off till his revolver came. Now, at least, all the world knows he ordered me to commit suicide.”
the work, according to General Booth, has been successful beyond highest expectations.—London Chronicle. Controlling the Mississippi. Regarding some method for mitigat ing the Mississippi river floods, the Scientific American says: “The pres ent outbreak of the river will serve to direct attention to a proposed method of control which we are inclined to think will prove to be the ultimate solution of the problem. We refer to the plan of providing storage reservoirs in the upper reaches of the river, in which the flood waters due to spring rains and the melting of the snows, could be impounded, to be released in a dry season for the purpose of maintaining the river at a navigable depth.” Bad News, Hospital Nurse (reading)—Here’s ,an article in the papers saying the appendix serves a useful purpose aft er all. Surgeon (hastily)—Oh, cut it out!
with the old Parish Church of Supar, which was in existence in the twelfth century or even earlier. Poet’s Hope. “Che<*r up, dear,” said the poet’s wife, looking at him over his evening paper, “there are good times coming.” TWhat is it now?” inquired the poor poet. , “Here’s a piece about an old manuscript poem of Shakespeare’s selling the other day for $2,000.” —Catholic Standard and Times.
afloat, although a moment’s consideration would bring to remembrance the fact of the complete divorce between church and state in France. The subject is brought prominently into notice by a petition signed by a great number of the mothers or widows of the sailors who were victims of the accident on the Gloire or the Liberte. The petitioners are to be found in the Midi, Brittany, Var and nnisterre. and they pray the senate for the reappointment of chaplains on warships.— London Globe.
From Forty-Five to Fifty Are Much Benefited by Lydia E. Pinkham’s Vegetable Compound.
The “change of life” is a most critical period in a woman’s existence, and the anxiety felt by women as it draws near is not without reason. When her system is in a deranged condition, she may be predisposed to apoplexy, or congestion of some organ. At this time, also, cancers and tumors are more liable to form and begin their destructive work. Such warning symptoms as sense of suffocation, hot flashes, headaches, backaches, dread of impending evil, timidity, sounds in the ears, palpitation of the heart, sparks before the eyes, irregularities, constipation, variable appetite, weakness and inquietude, and dizziness, are promptly heeded by intelligent women who are approaching the period in life when woman’s great change may be expected. These symptoms are calls from nature for help. The nerves are crying out for assistance and the cry should be heeded in time. Lydia E. Pinkham’s Vegetable Compound is prepared to meet the needs of women's system at this trying period of her life. It invigorates and strengthens the female organism and builds up the weakened nervous system. It has carried many women safely through this crisis. Joke on His Clerical Brother. Two brothers named Chalmers, one a minister and the other a physician, lived together in a western town. One day a man called at the house and asked for Mr. Chalmers. The physician, who answered the door, replied: “I am he.” “You’ve changed considerably since 1 last heard you jreach,’ said the man, who appeared greatly astonished. “Oh, it’s my brother you want to see; he preaches and I practice.” A CLERGYMAN’S TESTIMONY.
The Rev. Edmund Heslop of Wigton, Pa., suffered from Dropsy for a year. His limbs and feet were swollen and puffed. He had heart flutter-
ing, was dizzy and exhausted at the least exertion. Hands and feet were cold and he had such a, dragging sensation across the loins that it was difficult to move. After using 5 boxes of Dodds
Rev. E. Heslop.
Kidney Pills the swelling disappeared and he felt himself again. He says he has been benefited and blessed by the use of Dodds Kidney Pills. Several months later he wrote: I have not changed my faith in your remedy since the above statement was authorized. Correspond with Rev. E. Heslop about this wonderful remedy. Dodds Kidney Pills, 50c. per box at your dealer or Dodds Medicine Co.. Buffalo, N. Y. Write for Household Hints, also music of National Anthem (English and German words) and recipes for dainty dishes. All 3 sent free. Adv. Complimentary. “What would you call it in a man to steal all my ideas?” “Petty larceny.” Red Cross Ball Blue gives double value for your money, goes twice as far as auy other. Ask your grocer. Adv. One proof that a woman is jealous is to hear her say she isn’t.
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I ihs TTlrs. 0 ONE CASE OUT OF MANY TO PROVE OUR CLAIMS. St. Anne, 11l. —“I was passing through the change of life and I was a perfect wreck from female troubles. I had a displacement and bearing down pains, weak fainting spells, dizziness, then numb and cold feelings. Sometimes my feet and limbs were swollen. I was irregular and had so much backache and headache, was nervous, i^itable iuit( was despondent. my appetite was good but more often it was not. Aly kidneys troubled me at times and I could walk only a short distance. “I saw your advertisement in a paper and toc'k Lydia E. Pinkham’s Vegetable Compotuid, and I was helped from the first- At the end of two months the swelling had gone down, I was relieved of pain, and could walk with ease. I continued with the medicine and now I do almost all my housework. I know your medicine has saved me from the grave and I am willing for you to publish anything I write to you, for the good of others.”—Mrs. Estella (hiLispiE, R.F.D. Na 4, Box 34, St. Aime, Illinois.
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