The Syracuse Journal, Volume 5, Number 23, Syracuse, Kosciusko County, 3 October 1912 — Page 6

rii in J I Advertising j QI Talks nJ j |c CXDOCXDOOOOOOOO oj I Sr-r:z-geaagiwTii' . .anraai iMiamw AD. TIPS FROM PHILIPPINES “Reading Notice” of a Co-operative Publicity Company Full of Eu/husiaam and Poor English. A copy of a Philippine newspaper carries a ’‘reading notice” ad of a cooperative publicity company at Manila. The enthusiasm, at least, of the ad is .genuine, but a reading- of it leads one ■o ask if a new grammar of English mage is being evolved in our island possessions. Some of the more stirring passages follow: ’ "Keeping your eye on the ‘inquiry record file,' In order to determine remits obtained, and simultaneously asertain the value of your ‘ad carrying publication; is conflicting and inaccurate. • ‘‘ln how many languages and diafects published (the more naturally ?he merrier.) , ‘‘Carefully compare the above with •the trend of public opinion, whether economic, industrial, Independent, or extremely politic, then, without the aid of a ‘White’s academic arithmetic,’ the ■ act of whether or not, such publications as you might be interested in, ire of interest to the masses is accurately ascertained. . , ' “Any publication whose policy is directly In line with public opinion and which is published in the familiar languages of the people are capable of results. “In the Philippine Islands, customs and traditions are different, doings are lone quite distinct, and as Wis been repeatedly demonstrated in former ir tides on .this subject, methods that have proved resultful in other countries, are wholly impracticable here. It has been discovered that periodicals whoso entire editions failed to elicit i single inquiry, were directly responsible for Increased business. Not me-fourth of those, whom some adveri semen t have attracted make in-' quiries, but, most generally make a note of the article advertised and the Ustributor, for immediate or future reference; when ever he or some townsman are presented with the opportunity of visiting some city or the Metropolis, the article desired is purchased, and so far as the advertiser md the ‘file case’ is concerned, the source of such purchase is unknown. For instance our own “reach the people methods’ might be in need of minor improvement, yet, from a standpoint of publishing the ‘dope’ that the people want and that is of interest to he masses, we refer you to our advertisers as to our ‘being there with he goods.’ ” ALWAYS BARGAINS IN STORES Readers Who Scan Advertisements In the Newspapers Usually Repaid With Sales of Goods Needed. Newspaper readers who see only the news columns are far from getting the whole news. The advertisements are essentially a newspaper in : hemselves. No news dispatch from Washington or London comes home io closely as the things affecting home life that are being done in our stores day by day. ftUsiness has its events, its crises, ds opportunities, like the bigger life played on the national stage. When a merchant, after a tussle with manufacturers and importers, gets a block of goods at a low price that has a high value, it is an event far more intimately connected with home life than most of the news that newspapers print: When he finds that through his own errors of judgment, or because of seasonal conditions beyond human control, he has overstocked, and must close out to turn his goods to cash, that, too, is a public event more important to the housewife than some far-off earthquake or fire with all its tragedy. Years ago, says the St. Joseph (Mo.) News, the customer had to dig special values out by her own persistence. Today the advertisement writer saves her all that bother, and she finds in her favorite newspaper a full directory of special values. Wherefore newspaper readers who take the pains ■to go through the advertising columns almost invariably find things meeting their needs, to fie had at a lower price for some good reason. Said About Advertising. Merit is a good thing, but having merit and letting people know it by advertising is what brings business success. There may be luck in advertising, but usually luck abides with the merchant who sees that his advertising is the best. : The local or country newspaper is In proportion to Its circulation the most valuable advertising medium tn the United States.—Arthur Brisbane. That business which is so “different” that it cannot be helped by advertising—usually remains about the same.—Curtis Publishing Co. The country newspaper has an immense advertising value. It is the jwper your country customer takes home, and if he forgets it his wife »ends him back after it.—Fred B. Applegate. ’ » Would Be Forthcoming. “I thought you advertised green peas fresh from the garden?” “I did,' admitted the farmer nervously. "Why have you none on the table?” “Be patient. ' The peas are here, all right, but I; misplaced the can ppener.” Not Business. Oh, let no thought of sordid gajn control Your mood, when recreation Is year wish. .Full many a thirty dollar fishing pole On do no more than land a 5 cent fish.

PUBLICITY PAYS. A man there was in our town Who kept himself in view. No matter what he did, forsooth. The public always knew. His name was In the papers once Or maybe twice a day, In all assemblies he was one Who had the most to say. He hurried here and hurried there. As busy as could be. At banquets and in long parades He showed his dignity. ‘Twas thus he lived for many years. And when he came to die The city all in mourning stood, ■ A tear in every eye, A marble shaft proclaimed his worth. And people called him great. A man who started low in life. But rose to high estate. And yet he simply played a game A simple game ‘twas, t.oo. No matter what he did. forsooth. The public always knew, -Birmingham (Ala.) Age-Herald. ADVERTISING A LUBRICANT Makes Success In Any Business More Sure and Easy, Declares Philadelphia Merchant. At the eighth annual convention ot the National Association of Stationers and Manufacturers held in Omaha, Neb.. Charles H. Marshall of Philadelphia, though unable to attend, had a paper on “Advertising a Retail Busi ness,” prepared by him, presented by one of the delegates, in which empha sis is given to the fact that the newspaper is the great advertising medium for good results, both to start with and to be followed up. He takes ground that succesful advertising rep resents a combination of “brains, nerve and patience.” He asserted that the advertising must be thoroughly practical and that the advertiser must have the goods to back up his adver tlslng. The square deal is the chief power of advertising, according to Mr Marshall. “Use newspaper for quick iptroduc tion,” advocates the Philadelphia merchant, “and the other mediums for a more thorough exploitation. While some theorists assert that the best goods will sell themselves, it is nevertheless true that advertising is a lubricant and makes success the more easy. ‘‘A regular plan of campaign should be formulated before a merchant starts to advertise,” says Mr. Mar shall. “For hap-hazard advertising is likely to do more harm than good The newspaper is the great medium for a start, but should be followed up It is inadvisable to use but one news paper in a city, if there be more than one, for each newspaper doubtless reaches a different class of readers.’ Mr. Marshall’s paper also dealt with the advantages to be obtained from the association in advertising ideas“lmagination is the soul of successful advertising,” he said, “and the assn ciation stimulates the imagination.” Customer Always Right. I believe the Shepard store is strong enough in respect to merchandise and great eriough in respect to organize tion to put into tentative effect a plar. I have long had in mind. In order tc avoid the possibility of subjecting 8 customer of ours to unfair treatment every claim will be allowed. t The customer’s word will not be challenged. The customer is to be regarded as being unimpeachable. The customer is authorized to assert and exact. We concede. It isn’t a question of abstract right, or ordinary equity, or unreasonable ness, or violation of propriety. It is simply our spirit of modern merchandising—our faith in our goods, our prices, our service. It is the broadest, the most liberal and the most progressive experiment that has been made in storekeeping during the last decade. fro customer need leave this tool dissatisfied. We believe the people are entitled to this measure as a mark of our con fidence in their integrity, their sense of justice and their capacity for ren dering decisions when complications mistakes and misunderstandings arise without bias or prtejudice.—From ad vertisement by Shepard Norwell Company, Boston.

| TIPS FOR ADVERTISERS m jg) Make your own trade. Don’t » .g! covet your competitor’s. w Customers made by advert!;- fe $ ing should be kept satisfied. [2 m They are too costly to trifle with. S § Results are the things you s pl want when you advertise. Have sufficient confidence in !?§ the merits of your goods to be- § & lleve that everybody ought to g R have them, and by advertising $ pj to the greatest member of people in !you wilF get the big result. Concentrate your advertising | where your goods are sold. Treat your advertising appro- & priation as an asset and you Si will not have to think of it as a | I liability. |

Nice for the Guest. Subbubs had taken Chumpleigl home to dine. Everything went wel until they were seated at the dinne: table, when Willie Subbubs remarked: “Why, pa, this is roast beef.” “Well,” said his father, “what oi it?” “Why, I heard you tell ma at break fast that you were going to bring t muttonhead home for dinner this eve nlng.” ' ( What Makes--a?Hlt. ‘ Fanchon is going to marry Mr. Til kins, although she says he is very in temperate." "That being the case, I don’t se< why Fanchon wants to marry him.” “Oh, h§ is only Intemperate in hil protestations of undying affection.” A Faint Hope. “Will your wife’s vacation cost yoi much?" , *1 don’t know. I hope she’s woi enough at bridge to offset the china I’ve broken.”

INSURRECTION IN NICARAGUA WANING I—-.1 -xM ■»,.,<■ AISBMMh. V ■.. a t-*-. ~‘• t-- - .Ail * -.U rx ; DISPATCHES from American naval officers indicate that the insurrection in Nicaragua is on the wane, but there are still many bands of rebels engaged in such bush warfare as is shown in the accompanying photograph taken near Recrio.

HE SAVED 83 LIVES

Capt. W. H. Chelton Held Record as Rescuer. Took Many Desperate Risks, Braving Gales and Iccflows in Chesapeake Bay to Get Perishing Crews Ashore. Baltimore, Md. —Capt. William H. Chelton, a Chesapeake bay commander, died .at his home in Lawsonia, a suburb of this city, the other- day,, aged sixty-nine years. Captain Chelton had been a sailor from his youth and commanded a vessel when he was fifteen years old. Captain Chelton had a record unequaled iu America for saving human lives, the score to his credit being 83, and his work iu this direction beginning in August, 1859, when, as a boy of fifteen years, he leaped into the basin in Baltimore, at the foot of Calvert street and saved a girl who had fallen overboard. An effort was made to raise a purse for the lad, but he refused to accept anything and he never for his subsequent rescues earned a cent. To his dying day, however, he was proud of a United States medal awarded by congress in 1902, following the publication in the Sun of an account of his lifework of humane endeavor. Captain Chelton, though a great lifesaver, has also taken a life.. This was when he was a deputy sheriff of Somerset county. Ou May 28, 1907, he attempted to arrest Frederick Long, who was wanted for larceny. He ordered Long to surretuier, but the man fired twice at him and then Chelton used his pistol. The man shot twice again and ran through a field, where he was found dying with a bullet in bis lungs. On that occasion, too, he drove several miles with the wounded man to get medical aid. Captain Chelton was born in Northumberland county, Virginia, in 1844, but lived in Maryland during nearly all of his life. He was of medium height, but had the breadth of shoulders and depth of chest which betoken great strength and a pair of sturdy legs which stood him in good stead in many feats of swimming by which he saved men on the deep. He -also made several rescues on land and saved three women from being killed by trains. He is said to have had ample cause for believing republics ungrateful, for he joined the Union army at the outbreak of the Civil war. expecting a bounty of S3OO besides his pay for a long service. When his term of enlistment was over and he settled up with Uncle Sam he received a check for $6 which, he was told, was all that was coming to him. He never cashed the check, but kept it as a souvenir. During a greater part of his time in the army he .was piloting federal gunboats in Maryland and Virginia waters on blockade duty. In this service he piloted three gunboats in an attack on Cherrystone, the fight lasting from early afternoon until the next morning. Rescues by Capt. TV. H. Chelton: 1859 —August—Rescued girl at head of basin. 1863—Fourteen United States soldiers. 1863—Two men at Pungoteague, swimming 100 yards to reach them. 1871—Man clinging to North point buoy. 1871 — John W. Crisfield at Crisfield, Md. 1872— Girl at Crisfield. 1874—Girl, fifteen years old. Crisfield. - ? • 1878—Nine men from a boat oft Sharpe island. 1878—Nine members of of schooner Northampton in Magothy •river. 1887—Captain and crew* of five from sloop Samuel Bruster at Hog island in the Potomac.

-1888—Captain and crew of three of

v Unforeseen Complication. Jimpson, in London, had rung up a well known shop in Paris by telephone to communicate an order on behalf of Mrs. Jimpsdn. After waiting two hours for the connection to be made, he entered the booth and pegan. Two minutes later he emerged. “Say, mister,” said he to the attendant, “can’t you put me on a wire that’ll translate what I have to say into French? I can’t make that darned lankftHu on the other end of the Mne

schoner Steifull at Tally point, Maryland. 1889 —Captain and son and crew of four of pungy Fleetwing in Tangier sound. 1889— Picked up two men adrift in boat on coast of North Carolina. 1890— Man, two girls and a boy at Tangier island. 1895r—February 13—Captain and crew of five from schooner E. C. Thomas at Point Lookout. 1895—February 15 —Thirteen men from schooners R. H. Dougherty and Lightning, landing them in the Patuxent. Rescues on land: Woman at Salisbury pulled from in front of an engine. Misses Mary Tawes and Nettie Crockett, knocked into a ditch at Salisbury, Md., from in front of a train. IMMIGRANT IS 7 FT. 2 INCHES Ship Has to Provide a Special Berth for Giant Pole, Twenty-Two Years Old. Philadelphia, Pa.—lgnatius Ziemazus, who arrived here with 514 other Immigrants ou the Prinz Adalbert ot the Hamburg-American line, from Hamburg, came to the United States to grow up with the country.* His ambition would seem to be doomed to disappointment, for Ignatius, who is twenty-two years old, has thriven so well in his native land that he stands seven feet two inches above the earth. Ziemazus comes from Poland, and is a farmer. He had to occupy a special berth because of his size, and at table no one could sit opposite him because of the length of his legs. To the immigration inspectors he said he would go west to purchase a farm, and if he met a suitable young woman he would make her his wife. Ziemazus was well supplied 1 with money. Bad weather is chronicled for nearly every day of the voyage in the log of the Adalbert, which arrived one day late. Its 138 cabin passengers, mostly tourists returning home after a sojourn in r-Jjhirope, remained below decks dqring a greater part of the passage. The dark hold of the big liner was a veritable child’s toyland, there being nearly three hundred big cases filled with playthings.

SEES GROWTH OF LUNACY

Dr. Forbes Winslow Declares There Will Be More Insane Than Sane in 300 Years. London. —There will be more lunatics in the world than sane people three hundred years was the prophecy Dr. Forbes Winslow made. This prophecy is based upon the present rate of the growth of lunacy as revealed, by recent returns. Doctor Winslow expressed strong disagreement with the statement made at the Eugenics congress by Doctor Mott to the effect that increase in lunacy was more apparent than real, and told a press representative that In making such a statement Doc tor Mott apparently referred to London only. Dr. Forbes Winslow said that from his knowledge of the progress of lunacy in all parts of the world he had come to the conclusion that “we are rapidly approaching a mad world.” He added: “In every part of the world civilization is advancing, and so insanity is also bound to advance. There were 36;762 registered lunatics in 1859, but 135,000 at the present day. That showed the alarming increase.” If Doctor Mott’s theory is accepted, we shall wake up when it is too late to prevent a further increase. What happened to the pauper class in London. as an alleged proof ajr*~*t *’**

understand a word I say.—Harper’s Weekly. One of the Knox Knocks. Philander C. Knox, the secretary of state, received one day in his office a bunch of high-browed newspaper correspondents. In the number was William Hort-r, who stepped to the front with a copy of his paper in which was one of his dispatches under big, black headlines. The dispatch dealt with the affair of the department of state, and ran along glibly as If ths ‘writer ■

BOY PROVES GOOD SLEEPER He Does Not Awaken When Thrown From Wagon Into an Automobile. Columbus, Ohio. —Ye wild-eyed vic tims of insomnia, who woo the sooth ing goddess sleep by all the means which fertile minds suggest, read this unadorned tale of an every-day event and wonder. The strange phenomenon of an au tomobile running at a rapid rate, hit ting the rear end of a vegetable wag on, lifting a sleeping boy out of the rear of the wagon, tossing him intc the machine, wliich sped on for a distance, all without awakening the boy, occurred here. The boy was Stanley Cramer, living fourteen miles northeast of the city. The automobile belonged to Walter J. Jeffrey, a local manufacturer. It was not known at first that the boy had been transferred to the automobile unharmed, and pedestrians rushed to the demolished wagon, expecting to find the boy dead and a search w‘as commenced of nearby alleys and streets. In about an hour the boy returned and told of how he\ had awakened to find himself in a rap idly moving automobile. TRUANT GOLDFISH IN RIVER Pair 10 Years Old and 17 Inches Long Escape From Garden During a Flood. London.—For five months now two monster Twickenham goldfish havp had a lease of freedom In the Thames. They are the property of George Beale and his brother of Stoneydeep house, who, since their disappearance, have offered £2 reward for the return of either of them. “About a fortnight ago,” Mrs. Beale said today, “a boy caught one of the pair. He grasped it and was startled beyond measure when he saw what a monster it was. Just then a policeman appeared and the boy, thinking he had done wrong, returned it to the water. The goldfish swam away from home when the river overflowed into Mr. Beale’s garden, where they had lived for many years. Look for the Pink Tint. Washington, D. C.—“ Girls pinktinted teeth have a loving disposition and will make good w’ives," declared Dr. Jacob S. Wells, a prominent dentist of Fargo, N. D., at the National Dentists’ convention here.

real increase of lunacy, was very much beside the question, taken as a whole. Fifty years ago there was one lunatic in 575 of the population, but now one in 236. At that rate of progress, he said, in three hundred years’ time there would be more lunatics in the world than sane people. SNAKES IN MRS. M’ATEE’S BED This Time a Blacksnake; 20 Years Ago it Was a Rattlesnake. Meyersdale. Pa. —Going into her “spare room” Mrs. Carrie McAtee found the bed occupied by a big blacksnake, which sprang past her and disappeared. A few hours later she tiptoed her way to the spare room and there the snake again was curled upon the bed. This time Mrs. McAtee chopped off the blacksnake’s head with a hoe. About 20 years ago a big rattlesnake got into bed with Mrs. McAtee and her grandmother. Mrs. McAtee discovered the reptile’s presence when her bare feet touched its clammy body. When she turned back the bed covers she was horrified to see a glistening snake with 13 rattles. She and her grandmother succeeded in leaving the bed without being bit*«ir »nd the snake was killed.

had enjoyed the confidence of Mr. Knox regarding the whole matter, “What do you think of this article?” asked Hoster, exhibiting no modesty as he handed the paper to the secretary of state. “After looking this over,” said Mi. Knox graciously, “1 must say, Mr. Heater, you are the nestor of Washington correspondents." At this Hoster took on the aspect of a balloon and looked exceedingly pleased until Knox added softly: “Mare’s-nester."— Popular Magazine.

! iNffiMONAL SONWSCIMOI LESSON (By E. O. SELLERS, Director of Evening Department, The Moody Bible Institute, 1 Chicago.) LESSON FOR OCTOBER 6. JESUS WALKING ON THE SEA. ’ LESSON TEXT—Mark 6.45-56. GOLDEN TEXT—“But straightway Jesus spake unto them, saying, Be of good cheer; it is I; be not afraid.”—Matthew 14.27. The miracle of the feeding of the five thousand marks a crisis in the life of Jesus. (John 6:15). The humanity of Jesus is shown in that as soon as he had performed that miracle he first sends away his disciples, then sends away the multitude, while he departs “into a mountain to pray.” To pray the prayer of thanksgiving, to pray for strength to withstand this new temptation, (John 6:14, 15); to pray for those whom he had fed; and surely to pray for'his chosen ones that they might understand him and his mission. Jesus had taken his disciples into the mountain for their own good. (Mark 6:31) and now he sends them away lest they yield to the advice, the importunities, of the crowd and consort with them in their desire to make Jesus a temporal rather than a spiritual king. Such a course would have precipitated matters. But in his solitude as he prayed, Jesus vras watchful of his own. He had sent them into the storm to avoid a greater danger, would he eot watch over them? So with many v testing in our lives. They seem •evere, but how little we know of the greater danger we have missed. He saw (v. 48) their distress long before they saw their relief (v. 49 Jesus knew the need of prayer. Jesus knew the need of solitary prayer as he must pass this crisis, so it was that while he lingered in prayer they were distressed till “the fourth watch,” —near daybreak. Once before (Mark 4:38) they had been with him in a great storm while he slept. Now they are alone, but Jesus is not asleep. Though seemingly alone yet he was helping them through prayer (Heb. 7:25) and when the proper time arrived he went when the rescue (I Cor. 10:13). The helplessness of the disciples and the stress of the storm is heightened when we consider the fact that these were fishermen inured by exposure to such storms. To further test their faith he made as though “he would have passed by them.” (v. 48). So it is that testings and sometimes such catastrophes as that of the Titanic would teach mai| his real weakness before God. But though verse 48 revealed a dark situation the dawn of help was at hand. 11l Considered Test. It is not strange that they did not recognize Jesus. He often comes to us in ways we do not at first recognize, in ways that at first terrify us, but he does not leave us long in suspense. We read, he “straightway’ rescued them “It is I; be not afraid.’' Notice he assures them first who It is that is near, “It is I.” They recognize the tones of his familiar voice and then they were ready for his words of confidence, “be not afraid.” So God speaks to us in the hour of out darkest trial, saying “Lo, I am with you always;”—“be not afraid.” From the parallel account by Matthew (Matthew 14: 28-36) we read of Peter’s attempt to walk upon the water. His rash and ill considered test of the reality of Jesus’ presence. Then we see him as he too compares himself with the angry storm and taking his eyes off of Jesus begins to sink Peter’s sharp, piercing cry; his clear, definite, appeal is at once answered and Jesus leads him safely back into the boat. How different is the picture once Jesus was in the hoat, and how soon they reached the goal toward which they had been struggling, (John 6:19, 21). If any one is at sea, if any one is fruitlessly toiling against wind and wave, only let them take Jesus on board and soon they will reach a safe landing place. The disciples were amazed and their hearts were hardened (vv. 51, 62), and this even after the creative miracle of feeding the five thousand — why so? It is evident that even those nearest to him did not apprehend the true meaning of this miracle, on the contrary their hearts were hardened, e. g., blind. This is given as a reason for their amazement, in the face of this miracle, at his victory over the storm. This would not have occurred had they as yet fully understood the feeding of the multitude. We are told that the next day Jesus upbraided the multitude because of this very same lack. John 6:22, etc. Os course the disciples did not.follow him for the loaves,, still they had not entered into that deep spiritual conception of Jesus that would have saved them from amazement at any of his acts. Spiritual Application. The real interpretation of Christ’s miracles is not that we are to be amazed at the material manifestation but that we are to see s he spiritual lesson and application. It was a different reception Jesus received when they reached Gennesaret (vv. 53-56). There he is recognized at once. There they flock to him with their sick ones and Mark with a few deft strokes shows us the picture of a vast deal of healing. None is disappointed, for we read that as mnnv as touched him were made whole. In this lesson we see Jesus directing his disciples. We see the disciples obeying that direction even though it led them into contrail winds. We see him as he walks int|o them bringing relief, superior to-bbisterous wind ana wave. His presence brought peace as it always does to storm tossed humanity. His assurance is that ot his own presence (Matt. 28:20). “It Is I: not afraid-” see Jesus answering the fear of the Aiaeiples. L TU« 11 a lessoß oX applies

Like Mushrooms. As they emerged from the subway station they were confronted by a gignt skyscraper rising into the blue. “What building is that?” 0 she asked, not being an habitue of the downtown district. “I don’t know,” he replied. She looked at him la surprise, this quarter of New York being his daily locale. “No,” he insisted wearily, "i don’t know. It wasn’t there yesterday.”—New York Press. Important to Mothers Examine carefully ever/ bottle of CASTORIA, a safe and sure remedy for infants and children, and -see that it Bears the Signature of In Use For Over 30 Years. Children Cry for Fletcher’s Castoria Melancholy Fact. Man is weak. That is why he invests in a cantaloup when he knows the. chances are ten to one against him. —Toledo Blade. Red Cross Bali Blue will wjish double as many clothes as any other blue. Don’t put your money into any Adv. Many a woman would be willing to trade a million-dollar husband for a ten-thousand-a-year.. alimony. A CURB FOR PILES. Cole’s Carbolisalve stops itehinjr and pain—and curespiles. All drugcists. 25 andsoc. Adv. The average girl can love almost any one —except a stepfather. FREE ADVICE TO SICKWOMEN Thousands Have Been Helped By Common Sense Suggestions. Women suffering from any form of female ills are invited ta communicate promptly with the woman’s private correspondence department of the Lydia E. Hnkham Medicine Co., Lynn, Mass. Your letter will be opened, read and answered by a woman and held in strict confidence. A woman can freely talk of her private illness to a woman; thus has been established a confidential correspondence which has extended over many years and which has never been broken'. Never have they published a testimonial or used a letter without the written consent of the writer, and never ias the Company allowed these confidential letters to get out of their possession, as the hundreds of thousands of them in their files will attest. Out of the vast volume of experience which they have to draw from, it is more than possible that they possess the very knowledge needed in your case. Nothing is asked in return except your good will, and their advice has helped thou-.

j(Oi) o??BlaePlnkhaM

sands. Surely any woman, rich or poor, should be glad to take advantage of this generous offer yt assistance. Adiresa Lydia E. Pinkham Medicine Co., (confidential) Lynn, Mass.

Every woman ought to have Lydia E. Pinkham’s 80-page Text Book. It is not a book for general distribution, as it is too expensive. It is free and only obtainable by mail. Write for It today.

Wuttemorek if Shoe Polishes FINEST QUALITY LARGEST VARIETY They meet every requirement for cleaning and oo fishing shoes of all kinds and colors. aljtSwrfeltmßj rc»Tß&!l?Mg!s"j MH MB» Wr® rKtfU ; DJ' "STAR” Moi Rfc w GILT EDGE, the only ladles’ shoo dressing that positively contains OIL. Blacks and Polishes ladies’ and children's boots and shoes, shines without rubbing, 25c. ••French Gloss,” 10c. STAG comoination for cleaning and polishing all kinds of russet or tan shoes, 10c. ‘‘Dandy” size 25<1 BABY ELITE combination for gentlemen who take prido in having their shoes look AL, Restores color and lustre to all black shoes. Polish with a brush or cloth, 10 cents. ‘ ‘Elite” size 25 cents. If your dealer docs not keep the kind yon want, send us the price in stamps for a full size package, charges paid. WHITTEMORE BROS. & CO., 20-26 Albany St., Carp bridge. Mass. 27te Oldest and Largest .’Manufacturers of Shoe Polishes in the World. Milk-crust all over tiny baby’s face Mothers, If your little ones are suffering from tormenting, unsightly skin or scalp eruptions, how can you fall to profit by •* the experience of this mother, who writes; “I do not know what caused the milkcrust on my baby’s face, all over it 'except the eyeballs. It started as a rash, of an itching nature; though only three weeks old it tried to scratch it. Then in about a week or ten days it had formed Into crust that was very sore, whitish, and came oft in scabs. For about five weeks I used different washes, but it did no good. From the first application of the Resinol Soap and Ointment, in a few hours, seemingly, we could see the change. I can safely say I cured the baby with Resinol Soap and Resinol Ointment. Anyone who will trv them will sure get results that are lasting.” (Signed) Mrs. Luvenla R. Ruffin, Cauthornville, Va., May 19,1912. Your druggist sells Resinol Soap (25c) and Ointment (50c), or mailed on receipt of price. Resinol Chemical Co., Baltimore, Md. They are invaluable household remedies for skintroubles, bolls, sores, wounds, burns and piles. . Alton’s V IcertSmSalveourekChrontcUleers. Bone Vleers.Scrofulo’asVlcors.VaricoseFlcers.lndolcnt llleersi,M-wenrial Vicers.WhiteSweillng,M ilk Leg,Fever Sores, allsWiwrvs. HyamUSOv. Ikwkki fire*. J.d». ALLEN, Dept. A2l. St. Paul,Minn. fcsraEMa# ~g|°“' ? .’‘'T.'??. J"]it W