The Syracuse Journal, Volume 5, Number 15, Syracuse, Kosciusko County, 8 August 1912 — Page 3

Disciplining I Junior I By VIRGINIA DL'PUY HOLTON Allan Wetherell smiled a grim response to his brother-in-law’s cheery greeting as the two men met on the 8:53 suburban train. “What’s on your mind, Al? Is your favorite stock down this morning?” Jennings bantered. “Nothing so easy as that!” Wetherell answered as they found seats together. “Fact is, Hugh, I want to put Junior to work during his summer vacation, and Barbara, so sweetly reasonable upon all subjects, actually suspects me of the cruelty of the proverbial stepmother. Why, she acts like a tigress defending its young every time I speak of it!” “And I take it that you mentioned it this morning," Jennings observed with a comical sidelong glance at his companion. “It is a sad commentary upon parents,” Wetherell continued, disregarding the lighter vein of his brother-in-law’s remarks, “but it would be better for our children if they were away at school all the year, instead of part of it. Frankly, Hugh, I could manage Junior all right hlone, but to manage his mother, too, is beyond my talent!” “I see,” said Jennings, grasping the situation, but wondering that his wife, who was Wetherell’s sister, had shown, in the bringing up of their boy, now grown, none of that consummate perfection in the art of training children that Wetherell so courageously boasted of. “I’ll bet Lucy never interfered when you tried to discipline Horace —now, did she?” A quick reflection upon the success his own boy had turned out to be, convinced Jennings that his wife had not interfered. “No, I must confess that I carried out practically all of my own ideas in Horace’s upbringing.” Unaccountably his brother-in-law’s admission did not bring the comfort W’etherell had counted upon. Somehow the words sounded offensively smug. Hang it all! Horace had never been '=tl —fl p~ PI ■ : Even the Dinner Attained to a Rank Above an Every-Day Affair. a boy of much spirit, anyways Ten to one he had never needed any disciplining! “Junior gets home from school today. doesn’t he?” Jennings inquired, squaring himself to peruse his paper. “Yes, he does, and instead of its being the happy event it should be, ’ it threatens the harmony of the household Why, the young cub regards his vacations as nothing more than long, legitimate entertainments. Unfortunately for him, we have enough to keep him in idleness and spending money.” v • “Oh, I’ve known boys to emerge from under even those handicaps,” Jennings laughed. “1 suppose you refer to your own offspring," the disgruntled Wetherell replied. “I congratulate you to the extent that you had no interference from fi well-meaning but mollycoddling mother!” With the complacence of a man with the credit balance on his side, Jennings again spread his paper before him. A motnent later he was startled from the contemplation of an article by an explosive exclamation from Wetherell. “By Jove! I’ve an inspiration! I’ll get Lucy to help me win Barbara over! I’ll ask her to mention her thankfulness that she left her boy’s bringing up to you. She might also suggest something to the effect that fathers naturally understand boys

Time to Start Something. "Don’t you think it’s about time to have another wave of reform in this town?” “Wht do you think it is necessary?” “I dotiH, know that it is necessary, but we ought to do something to turn attention away from our baseball team, which has lost twelve gamhs in succession and is at the tail end of the 1 procession.” Compensations. He (mournfully)—l wonder, when a wife gets all her rights, as you women see ’em — She (truculently)—Well? He—l wonder if any judge will say a husband has a right to go through his wife’s pockets? Would Be Terrible. “The doctors are going to operate on her.” “What’s wrong?” “Something about the coat of her ■tomach, I i Merstand.” *T hope don’t find it out of Ilfcyte. She’j \3twer get over that.''

better—tha ith little girls tt is disferent” WetbereL "ace had already brightened with t idea. His spirits took a mercurial ap. “I’ve a n on to take the next train back . d get Lucy to go over to see Bai\.,ra before Junior gets home.” “Oh, no! io, I wouldn’t do that! Jenuings quickly protested. “Why not?” “Because —because.” Jennings began lamely, “never take any important step without mature consideration,” he finished. “Nonsense, man! That’s good advice for some cases, but it doesn’t apply to this one. I’ve a better idea yet. I’ll telephone Lucy the minute I get to the office!” “What’s the use of being in such a hurry about it?” Jennings demanded, now openly exasperated. Wetherell looked at him in surprise. “Why, what are you so worked up over?” “I’ll tell you what,” Jennings laid his hand upon Wetherell’s arm as though to detain him, ’“just leave it to me and I’ll fix it for you. I’ll see that Barbara gets the advice if I have io grve it to he? myself,” he declared, implying a magnanimous sacrifice upon his own part. Their conversation quickly veered in another direction as a fellow suburbanite joined them. That night as Wetherell rounded the corner that brought his house into view, his spirits mounted in anticipation of seeing his boy. And when the click of his key in the door brought a veritable young athlete in appearance, pouncing upon him yyith childish affection, Wetherell forgot the deaded issue in the sublimity of that moment. As he regarded the handsome, boyish face before him, with its fearlessly frank eyes, he came more nearly than ever before to an understanding of his wife’s tender solicitude for the boy. Barbara’s kiss and smile of welcome seemed if anything a little heartier than usual this evening, as though doubly anxious that all should be in happy accord. Even the dinner attained to a rank above an, every-day affair. Ellen, the cooK, adored the boy who had, in years gone by, plundered her sweetmeats at the most inopportune moments and tantalized her in every conceivable way. Nevertheless, in his years away at school, her happiest time had been when preparing the contents of a “feast box” to be sent him. Tonight there appeared in goodly array all of Junior’s favorite dishes, with Ellen carefully scanning his plates upon their return to the kitchen, and a solicitous inquiry from the serving maid as to how “Master Junior” was enjojing himself. Os this he assured her in person at the end of the meal. Then he joined his parents for a chat. Flinging himself upon the couch, piled with pillows, he exclaimed: “Gee, but this is the the real soft place I’ve lain on since I left here!" “Why. was your bed at school hard?” Mrs. Wetherell’s motherly instinct instantly asserted itself. “Well, they’re not exactly like this, mother. But you could hardly expect that!” “I told you I ought to have gone back with him and settled him. Allan!” casting a glance of mingled regret and reproach toward her bus band. Suddenly Junior spoke: “Say, folks, do you know what I’m goftig to do this summer?” Wetherell felt a gloomy apprehension settle upon him. The achievement of disciplining his son during this vacation seemed suddenly defeated. “No, what, dear?” It was his mother who answered. Her voice was of a syrupy sweetness that already implied her assent. “I’m going to work!” the boy an nounced. His father, after the first startled moment Os comprehension, expert enced a pang of remorse, known only to a father who has underestimated a son. While his mother, with the sens! tiveness of a weathervane to the slightest change of wind, shifted her attitude to meet the prevailing mood of her boy. “So you think you would like to try your wings a little, do you, dear?” His wife’s- tone of docility amazed Wetherell no less than his son’s words. Upon reaction, however, his brain fairly sang a paean of joy! By Jove! a boy that could be trusted to disci pline himself was a wonder! The proud father was even considering an automobile as a reward for such virtue, when his cherubic Offspring spoke his answer: “It’s not exactly that," he explained, “but you see I’m up for a certain frat at school and they’ve put up the stunt that in order to qualify we’ve got tc work for two months during our vacation ! ’’—Mother’s Magazine.

A Violent Supposition. “My wife has been making angel food every day lately.” “Must be expecting company.” “Why do you say that?” “You don’t wajit me to think that she builds angel food for you to eat. do you?” His Understanding of It. i “Bobby, what was the preacher’s text?” “Something about its being easiei for a camel to go through the lowa needle than for a rich man to go t< heaven.” Not Very Deep. “Didn’t you tell me-you bought a lot at Mosquito Beach?” “I did.” “How deep is it?” "About three feet at high water.” The Old Habit. “She seems to have grown old rapidly of late.” “Yes. Since her grandchildren have begun to arrive she has returned ts the old habit of having birthday*.

MIO APPETITE HARD TO SATISFY foung Man With Palate That Must Be Tickled and Tempted Give® Order for Fish Feathers. The young man did not know what te wanted to eat His appetite was poor. His palate must be tempted and dckled. He scanned the menu card igain and again. Finally with a sigh if resignation, he said to the waiter? “Bring me some fish feathers.” “Fish feathers!” exclaimed the wailer. “Yes! Fish feathers. And I want em tonight—not next week!” The waiter retired for a Conference with the chef, the captain and the Soor manager. “No such dish here,” was his report. “There ain’t any such thing. There never was such a dish in New York.” The young man arose and sighed igain. “That’s what I’ve been told by ev»ry waiter in New York,” he remarked sadly. “But if you will drop a line io deorge M. Bowers, the commisiioner of fisheries in Washington, he will correct your mistake, enlighten tour Ignorance, project a shaft of thought into that granite which grows tbove your shoulders.” He sighed a third time, stretched aimself slowly, and added: “Mr. Bowers will tell you that fish feathers are a delicacy. They are taten with salt water on their tails.” The hen went gloomily into the night.—Popular Magazine. The Old Days. A political worker —it was in the ‘old’” days—went to a member of the legislature of his state and asked for i job as door-tender. “Find a door without a door-tender ind you can have it,” were the big Sian’s instructions. The worker looked around for several days and then reported. “I can’t find a door without plenty of loor-tenders.” “No door?” “Nary door. Guess I’l go home.” “Wait a bit. You’ve been a good party worker.- I’ll have a door cut for rou.” ; BONDS OF SYMPATHY. // Ut P-vv // -4 Ccuetrc BAltE® “There was one consolation for our ;rew when they lost that race.” “And what was tjiat?” “They were all in the same boat.” Spread of the Idea. “Slyker, they charge you with having gained membership in the club by deceit, misrepresentation and fo-ged references. You’ll have a trial, of course, but a majority vote will expel you.” “That’s all right, Hawkins; I’ll have friends enough at the trial to make it a tie vote. I’ll vote with my friends, by George, and I’ll pull through as easy as falling off a log.” Woman the Martyr. “My husband objects to me belonging to more than five clubs.” “The monster! Why don’t you get a divorce?” “Well, it’s this way. My present club dues are very heavy, and my husband is one of these pig-headed brutes who would rather go to jail than pay alimony.” Or Vice Versa. “Papa, what is the name of this station?” “Thb conductor says it’s King's Landing.” . “King’s Landing? Why, it must have been named for Rex Beach!” Some Exceptions. “When a man has good qualities, don’t you like to see them coming out in his baby?” “Not if he happens, in the way of his good qualities, to be a wide-awake man.” vWhy Only a Million? “V'dreamed last night that I had just made $1,000,000.” “How did you dream you made it?” “BV owning the bar in a big hotel that nad been selected as political headquarters during a convention week.” Examples. “He exagerates very much, doesn’t he?” “I should say so. He is quite capable of alluding to the disappearance of oTßtrm his hens as a fowl mystery.”

SUBJECT FUR THE ALlhiiiioU Owner of Automobile Who Stopped or Hill to Enjoy Scenery Not Thought of Sound Mind. We came upon the automobile standing upon the brow of the hill. “Hello,” we say to the chauffeur. “Broken down?” “No, sir,” he responds. “Out of gasoline?” “No, sir. We have plenty." “Tire punctured?” “No, sir. The tires are in perfect condition.” “Lost your way?" No, sir. The country hereabouti is very familiar.” "Dropped something from the auto mobile?” “No, sir. Nothing of the sort.” "Then why are you standing here 1 . Why are you not shooting down the hill and across the level at a terrific speed?” “I do not care to do that,” says the owner of the machine, who has been silent until this moment. “I had my automobile stopped here so that 1 might enjoy the magnificent view from this elevation.” With a frightened glanoe at him, we turn and hasten to the nearest town, to warn officials that an evidently insane person is at large in ar automobile. ACCOUNTED FOR. * P-r>4ri Il Woman —What do you want tc eat? : Vagrant—Oh, I kin eat anything. Woman—How long have you beer a tramp? Vagrant—l ain’t a tramp, I’m t poet. Nowadays. “Have you packed the sanitary drinking cups?” “Yes.” “Put in the sanitary rowels?" “Yes.” “Put the antiseptic soap where we can get at it quickly?" "Yes.” “Stored away the individual A combs and brushes?” j) “Yes.” “Got the peroxide in the grip?” “Yes.” “Then come along. I guess it will be safe for us to spend a day or two ’n the country.” A June Graduate. “Young lady,” demanded the head of the seminary, “have you completed your graduating essay?” “No; it is too much trouble tc write essays.” “If you won’t take an interest in your studies, how do you expect tc provide for your future?” A “My future is already provided for and if you don’t believe it, I’ll read instead of an essay, several letters from a young millionaire, one of whict proposes matrimony.” ft Her Sacrifice. "Men don’t half appreciate the sac rifices women make for them,” she complained. “What sacrifice did you ever make for me?” he snarled. “Haven’t I had to give up having my nails manicured more than twice a week since I married you?” Not Cheating. “I had some business dealings witl a man lately whom I found was readj to chisel the very eyes out of m? head.” “I suppose you broke off all deal ings with him?” “Not at all. He was a sculptor mak ing a bust of me.” More Speed. “What in the world are you doing?’ asked the city editor, mopping hii brow. “Oh, Tve got an assignment to writi a column editorial on speed madness/ replied the writer. “Well, why the Dickens don’t yoi huiry up about it?” Her Pet. “Jack says Maine treats him like i dog.” “Ah, but is the treatment genera or particular?” “What do you mean?” “Does she treat him like her dog? A Thoughtful Fiance. “My love, I don’t want you to your own work when we are mat ried.” “That’s considerate of you.” “And that brings me to a delicab question. Have you enough mone: ,to enable us to keep a hired girl?” After Her Execution. "Oh, papa!” exclaimed the youm girl; “that pretty plant I had sittix on the piano is dead.” “Well, I don’t wonder,” was all th< father said. A Long Session. "You’ll have to go now, Mr. Hig gins,” said the girl, with a yawn. “What! So early?” exclaimed thi man. “Yes, you see, papa is a union man and he’ll only allow eight hours fa courting.” Heard in a Street Car. First Lady—My dear, I thought hould sink through the floor. Second Lady—Lucky you didn’i j xhe flat underneath is occupied by' | grouchy old bachelor.”

rpi —71m Advertising I n Talks n ] Jo OOOOOOOOOTOOO oj CHURCH SHOULD ADVERTISE Topeka (Kan.) Pastor Favors Publicity as a Means of Furthering the Gospel. Does It pay to advertise a church? fhat’s a question which has wrinkled aany a clerical brow. There’s at least me minister of the gospel in Topeka, Tan., who has settled the problem in Cis own mind and has given the vicory to the side of the newspapers and candbills. He is Rev. Robert Gordon, »stor of the First Baptist church. “In colonial days,” says Rev. Gordon, •when every man who stayed away rom church was fined a ton of tobacco, It was hardly necessary to adverise services. But we are glad that ort of pressure cannot be brought to cear today. Men now go to church beause they choose to go.” Speaking further on the question of /übliclty as a means of furthering the pospel, Doctor (Gordon says: “I am convinced the church ought to idvertise today. D. L. Moody was a peat believer in publicity and the ifoody church in Chicago spends about •60 a week in newspaper advertising. L Wilbur Chapman c spent $15,000 in he newspapers during a recent re«ival campaign in Boston. Everybody mew what was happening The lurches were crowded. In Binghamp»n, N. Y., the merchants offered all heir contracted space in the papers o the churches on Saturday for advertising. The ministers promptly acjepted the proposition. Next day the ihurch attendance showed an increase jf 30 per cent. Even conservative old Trinity Episcopal church, New York, xas just hung out a great electric sign. The word “Trinity” in large letters xtands in the center of the sign and he word “Parish” at one end and ‘House” at the other. The sign is sight feet long by four feet high, weighs a ton and is of 1,500 candle jower. That church has also employed 1 press agent to give out the news of Its affairs. The trustees of a church n Rochester, N. Y., have erected on iop of the 145-foot tower a substantial, 12-foot cross, that is illuminated every light there is service. I am told it las made a distinct and helpful impression on the community and has jlven the church a civic character it tid not have before. “Early to bed and early to rise. Preach the old gospel and advertise”— i would be a good motto for any preacher. If church attendance is a benedcial thing then the church is under jbllgation to do all it can to persuade people to attend. To my mind the shurch is as essential to the best indi- ! ridual and social life as bread and water are to physical life. She not only Pas a splendid ideal to exalt, but can Dut men in contact with the power which will enable them to arrive. Having this conviction, it becomes a duty 1 —to me a very delightful duty—to persuade non-churchgoers to change their ways. “I met a man recently who had not Deen inside a church for twenty years, i He said he had no confidence in the I zhurch and no desire to attend, and he i swore that positively the last church I which, under any circumstances, he I ever would attend would be a Baptist phurch. Now he is not a hopeless case. He, like a great many others, has a mistaken notjon of what the chm-jclm stands for and he is not at all” acquainted with what the church Is doing. All he needs is light. It is aur business to give him the facts. “There are many people in this city who do not know even where the First Baptist church is located. A while ago a couple got off a train here one SunJay morning and asked a hack driver to take them to the First Baptist phurch. The driver was sure he knew the place, but he set them down at the First Presbyterian church. “In these busy days the church is in ianger of being crowded out. There are so many other attractions clamoring for attention. Almost unconsciously many yield to that which most frequently appeals to them. Our psychologists are telling us the idea held uppermost in the mind tends to work itself out in action. That explains the success so many business men have won by advertising. And that is why we must keep the church attendance Idea in men’s minds. “Some claim advertising cheapens religion, but there is nothing so cheapens religion as an empty, rutty church. Advertising gets results and we must io the king’s business in a businesslike wxy. The old prophets, in Bible times, went through the streets blowing trumpets to get the crowd. The ipostles wrote letters and scattered them broadcast. In your childhood days the old village church sent out a beautiful and effective advertisement every time her bell broke the Sabbath morning stillness. Today we must get our invitations to the people and Charles Stelzle says, ‘The newspaper Is without question the best advertising medium for the church.’” !> The man who is “afraid his p competitor will find out” might !> !* profit by what the latter al- J* j! ready knows about him. Advertising and Religion. Advertising in some aspects is a good deal like religion. Those who “get religion” from an evangelistic burst of oratory are often disappointed in its effect upon their lives. Spasmodic advertisers are frequently the converts of an advertising enthusiast who predicts great and immediate results in the business. there are backsliders in advertising as well as religion. The percentage is probably just as high and they ii blame “the religion” instead of heir understanding. Real advertis- . s must be as much a part of thr•ness itself as true religion is pt | living —Paul W. Minnick.

PUBLICITY LIGHT THAT SAVES The Advertleer’B Pledge of Honesty and Square Dealing I® Like a Confession Before Men. (Abstract of an address delivered at the banquet by the Fort Worth Advertising Men’s club to the Associated Advertising Clubs of America, at Fort Worth, by James Schermerhorn.) Publicity can do for us what the light that fell upon the Damascus road did for Saul: it can save us from ourselves. It is the searchlight turned back upon our own purposes and methods. It can save nations, states and parties by uncovering the refuge of deceit and the hiding place of duplicity. Some far-sighted corporations are beginning to love light rather than darkness. They are coming out of their secret places to give their side of the case to the 1 common people. Professional reserve is blinking in ’ the sunlight of publicity. It thinks tt may be able to stand it eventually. What a blessing to mankind if ministers, doctors and lawyers' would daily let their credentials and records be known of all men, so that publicity could point the way straight to the right door in the urgent hour of stress and need. The medical associations have a greater horror of getting lato print than they have of transmitted Infection through the marriage of the physically unfit —a frequent tragedy that might be averted if ethics did not Impose solemn silence upon the learned men who could save the race through preventive publicity. Publicity can save bodily health through popular enlightenment and business through multiplied appeal. As a man advertises from day to day in his own business, so is he. It is really the old-fashioned sign of conversion, “taking a stand in meeting.” It is the formulation of your business creed, your confession before men. You are putting into form your best promptings, your fondest hopes commercially. What you have written you have written, and when it stand® out from the printed page day after day, it may speak to the necessities and purses of others, but it speaks to your sense of consistency and integrity. A If at the outset your promises are fairer than your performances, there is hope; for your copy proves that you know what you ought to do in your dealings with the public. Give conscience time and it will catch up with your copy; for self-accusation is a self-starter and is not restricted by the speed laws. Advertising may be self-revelation to begin with; but on a long contract it is pretty liable to become self-re-generation. For we all aspire to become what our friends feel we are capable of becoming. It is the distrusted that despair. Publicity is the advertiser’s pledge, his covenant with the consumer in the open. Daily repeated and dally tested it should come to be In good time — for true worth is not gained at a bound, but tolls upward through the night—>the lodestar of his better self, the light that saves! HOW TO REACH THE PEOPLE Unit the Most Potent Force In Advertising, Says Thomas E. Dock re 11— Home Paper the Best.--Thomas E. Dockrell, the well-known advertising expert, in a talk belore Detroit advertising men declared that most of the world’s ideas on advertising are upside down and needed reversal. “The unit is wljat must be looked to,” said Mr. Dockrell, “not ■■ the one supreme directing head. It is the unit in the store, the salesman or the salesgirl, that must be tuned to the sales, or all other work is nearly useless. A big department store is sometimes likened to a pyramid, with the thousand of employes as the base and the big owner as the apex. But this is an upside down view. Let us suppose the head of the business has a new glove manager and this manager has got the best goods and patterns and dlivertlsed in the best way, and the customer comes in and meets Allie, the $4-a-week salesgirl, and Allie doesn’t rise to the business, what use has been all the other study and energy? We then see that Allie, not Mr. Wanamaker, is the apex, and that as in most cases the pyramid is set upside down and, all resting on the apex, It may topple over. “The same with advertising. A manufacturer has a small quantity, say S2O worth, of goods in a store in Peoria, 111. He desires to see the goods sold and his trade in Peoria built up. How would he do it? There are four big circulation periodicals that are recognized as the biggest national advertising mediums. Suppose you suggested one of these a® the advertising medium to reach Peoria people. He might not call you a fool, but he would remind you that he was after the Peoria field. The direct thing to get at the Peoria trade would be the Peoria newspaper, wouldn’t It? There is your unit idea again. Get right at the spot and the medium for that spot. There Is no question that the home newspaper is the medium to reach the people In any locality, and the addition of the units covers the broad field.” !• Advertising cannot make a!> success of a poorly managed b <* business, and most businesses b <• which have succeeded through !> !» advertising had with them the b !> capacity to succeed without ad- b I! vertising. Advertising simply J’ shortens the time and empha- b Questions of Values. The late’ Marshall Field stopped one of the smallest cash boys in his store and said: “My boy, how much do they pay 1 you?” “Four dollars a week, sir,” replied the boy. “That Is more than twice as mueh, is 1 got when I was your age.” “Well,” said the boy, "perhaps you vere not worth so much to your firm s I am to mine.”—-Farm and Fireeld®.

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