The Syracuse Journal, Volume 5, Number 11, Syracuse, Kosciusko County, 11 July 1912 — Page 6

“ Advertising “ Talks f d ~ . BANK WINDOW ADVERTISING Scheme for Placards That Is New and Has Made Headway—Story of a Western Financier. It now seems to be a' consensus among bankers, especially among small town bankers, that good strong advertising placards placed in the hank windows play a judicious part in bank advertising. While the idea is practically new in this country, its gradual arrival in connection with the growth of advertising generally throughout the United States was not unexpected. Some years ago a merchant in a small western town entered into the banking business, bringing with him an advertising instinct which he had developed in his business. Before that time the bank of which he became president had covered its large front windows from top to bottom with a black blind on which the name of the bank was painted in large gold letters. These letters were partially obscured by massive iron picket work, although the large double door entrance into the bank itself was not so guarded. The merchant’s selling instinct rebelled against the waste of advertising space. . • I "We, too, are selling something, th'e use of money,” he reasoned with his cashier. “Basic selling principles are largely the same, whatever the commodity. Why should we not make this window help us get in more money and help find more people to use our money?” he asked. “I believe that good sane window displays will pull more business for us just as they used to sell mor© goods in my store. We’ll try it.” So the sfeel bars came down and the black glaze was removed so that all passersby, some of whom did not know what a bank looked like inside, could see right through to the president’ private office in the rear. The big time lock safe made a much better safe place for your money impression than did the old “keep out" winiow bars, and the sight of others transacting business inside had the same kind of attraction, though less in degree, as doe's a crowd of shoppers around the retail counter. Add to this a clever series of window displays in which a variety of plain show cards strongly urged the various uses of this bank, then apply various good merchandise principles in other ways, and it is not strange that this bank actually doubled in business during the second year of the merchant’s regime as president “And 1 know that at least 30 per cent, of that increase'is directly due to our show window advertising,” concluded the merchant banker. * NEVER GIVE UP. By ARTHUR W. NEWCOMB. Napoleon was a military genius. He was brilliant, aggressive, bold — a master of stratagem and lightninglike in his decision in emergency. Von Moltke was an efficiency engineer of warfare. He had decided, before war was declared, just what was the objective point of the conflict—what he wanted to accomplish. Then he planned, in detail, just what moves he must make to gain that end. His plans made, he provided, down to the tiniest item, everything needed at every stage of the game. He had all these things where they were Instantly available at the right time and place. His system of warfare admitted of no unforeseen emergencies. Everything had been anticipated. Grant was neither a meteoric military genius nor did he have an opportunity to plan in advance the war in which he fought But he could take-defeat after defeat and still keep on fighting. After the enemy ? had worn himself cut beating Grant —though he had him whipped to an utter standstill—Grant was discovered plodding doggedly into battle. History has not decided which was the greatest general. Look around and you will find these three types—anmbng others—in the world of business. Not one mail in a million possesses or can develop the genius of a Napoleon. Few men have the marvellous powers of calculation, foresight and constructive Imagination of a Von Moltke —although you and I can develop more and more of it But you and I —and every man—can refuse to acknowledge himself beaten; can keep on fighting to win as long as life is left in his body—and perhaps afterward. —The Business Philosopher. Advertising. “Advertising is leadership. “It has three functions; to interest; to convince and to force leadership. “The greatest feats of advertising were.accomplished by the Bible, the Koran, Confucius and Buddha. "They offered something the people wanted} which after reading, they knew they wanted. “Advertising is a man’s game and you’ve got to live clean to succeed at It. You cannot divide your energies. "It calls for the superman mor® than any other business in the world.” —Thomas E. Dockrell. Right Kind of a Town. A perfect town is that in which you see the farmers patronizing the home merchants, the laborers spending the money they earn with their tradesmen, and all animated by a Spirit that they will not purchase articles abroad if they can be bought at home. The spirit of reciprocity, between men and mechanics, tradesmen and manufacturers, results every time in making the town a perfect one to do business In.

“THE SOUL OF ADVERTISING"' Beautiful Word Picture of Harrington Emerson Given at Dallas Convention of Advertising Clubs. The following beautiful word picture o* the 'Soul of Advertising” Is from the address delivered by Harrington Emerson at the Dallas convention of the Associated Advertising Clubs of America. The philosophy, wisdom and genuine poetry of the address will commend It to all: “Consider three of the most attractive and beautiful things that live —flowers, fruit, women. It Is from them that we shall learn about the soul of advertising. “The flower wants the been and the butterfly to help It It it is not helped It will not ripen Into fruit, It will fade, wither and die. It must advertise. So it decks Itself out with all imaginable beauty of form and color, It pours out perfume that is carried miles afar. Those who scent the perfume, those whose eyes are charmed by the color and form, hasten to where the flower is. "In the flowers and in the fruits you can find the soul of advertising, and also cencrete, definite examples of successful advertising practice. “The soul of advertising, as of other psychological control of humanity, consists in first liking the one you are claiming you serve so thathe will In turn like you. There Is a gulf between getting up as good a watch as can be made for the money and asking a dollar for it, and taking a man’s dollar and giving him as little as possible in return. There Is a tremendous difference between running the safest steamers In the world, incidentally also the fastest and most luxurious as are the Cunarders, and charging high prices for the tickets and giving speed and luxury and neglecting every underlying moral principle of efficiency. “Therefore, the soul of advertising further consists in making the client, the buyer, serve commercial ends by first giving him what he most needs, in such agreeable form that he Is willing and eager to purchase. A dinner prepared by a French chef Is more healthy, more digestible than one prepared by the unskilled cook and incidentally It tastes so good that we are willing to pay three times as much for It. The whole alm of the good cook is to put what Is good, not what is bad, in palatable form. Therefore, the fact is recognized that the morq solid benefits ar© etheriallzed, are spiritualized, are made romantic not by direct appeal to the grosser instincts of self-preservation, race preservation an<L parasitism, three major instincts, but by appeals of color, of perfume and of taste. The flower never advertised the fact that it had proteids and hydrocarbons, very useful to bees and butterflies as food and building materials. It advertised color and beauty and sweetness and took pains to put something of transcendent value back of them. The fruit never advertised starch and cellulose, it advertised color and beauty, and aroma and lusciousness, and it gave with these qualities transscendent food value. Woman does not advertise her usefulness, she advertises her attractiveness, and the woman who makes good gives all the real essentials, a whole life of selfeffacing devotion. “To what extent have advertisers grasped the soul of advertising?”

A paper must circulate In the family if it Is going to be a paying proposition io the advertiser. The home is where the advertisement is laid upon the table for discussion; In the home the family council is always in session; bargains and advertised articles are discussed and arrangements made with the family exchequer.

Advertising a Factor. Advertising today is one of th© biggest factors in the commercial world. The retailer and manufacturer no longer asks, “Does advertising pay?” but he asks, “What kind of advertising pays best?” He realizes that he must advertise in order to keep his business alive and growing. In years back, when a merchant went into business, he prepared for at least two or three years’ loss, before he could establish his trade and put his business on a paying basis. Today with the proper advertising, he can make his store pay all the expenses the very first year and make a good profit the second year. This applies also to the manufacturer. In years back he had to send out salesmen to develop new territory, to work up new trade, and it took him two or three years to put his business on a paying basis. Today the manufacturer can put his business on a paying basis quicker than th© retailer —he can start out with an advertising campaign, distributing his goods, get new accounts, make his goods known to the consumer, and almost over night, as it were, build up a profitable business. Value of Advertising. No people place a higher value on money than the- Swiss, yet no people are readier to make liberal expenditure for advertising. It is estimated that 100,000 foreigners visit the country between December and March for the winter sports. A report has just been published which affords some interesting information on the inducements which are held out to attract these visitors.. A sum of $600,000 a year is expended by the Swiss railways and hotel proprietors in advertisements, and an extension of the advertising system Is contemplated. The Swiss government Is being urged to create a '•“Federal office of tourists,” as in France and Austria, at a cost of $200,000 a year, in order to compete with these tyo countries. What Did Pa Mean? “Pop, do you see that fashionably dressed lady going along there?” ♦‘l cerainly do, son. Who is she?" “She’s my Sunday school teacher." “Your Sunday school teacher?” "Yes, pop.” “Well, she certainly does lock good to me.”

OW czScr* lirrH Fl Lei) BHi HMo iwl i Z HIGH AMBITION FOR HIS SON Fooling Time Studying Art and Lltera- ' ture to Neglect of His Father’s Soap Business. “I understand you are worried afeout your boy.” “Yes, I am. I’d give $50,000 this minute if I could get him" to give up his present companions and go away somewhere out west on a ranch and stay there for a year.” “Is he drinking hard?” “No; I don’t believe he has ever' developed a taste for strong liquor. If that was all that ailed him I wouldn’t feel so bad. I could rush him off to a sanitarium and have him cured.” “Have you reason to suspect that he wants to marry a chorus girl?” “No, thank heaven, he don’t seem to have any interest In stage folks. But I wish I could get him away from the people he Insists on associatin’ with. Unless he changes his habits and ideas right* away I’m afraid there won’t be any help for him. I think one year on a ranch, where he could be out in the open, punchin’ cows or something like that, might bring him through all right and make a man of him.” “Well, what is the matter with him, anyhow?” 1 “I hate to tell you, but I will. I never thought it would be possible for a son of mine to do such a thing, but the blame chump has an idea that he wants to help spread culture, so he’s foolin’ away his time studyin’ art and literature and Insistin’Ahat there’s no us© of me expectin’ hnn to ever go into the soap business, no matter how big the profits might get to be.” Turn on the Calcium. The doorbell of the Vanitys’ house pang at about eight o’clock one night, and Mrs. Vanity said, excitedly, to her husband: “There, Charles, I know that’s the furniture van coming with the new bedroom suite we bought today, and if it is I 1 just won’t receive it, that’s all.” “Why not?” asked Mr. Vanity. “Why not?” replied Mrs. Vanity. “Do you think I’m going to pay SIOO for a suite and then liave it sent out here after dark so that none of the neighbors can see it when it’s brought in? Not if I know it.” WHAT SHE WANTED. ■ tJi ’ Clerk—Perhaps you’d like to look at goods a little more expensive than these. Shopper—Not necessarily, but I would like to look at some of better quality. A Happy Married Life. "I married a suffragette,” said Mr. Cholmondely Rippingate of Hyde Park, “and for five years have found unspeakable happiness.” “I’m glad'to hear it,” said the suffragette leader. “Yes,” said Rippingate, "Mrs, Rippingate has been in jail four years and three months altogether.”—Harper’s Weekly. Waived One Formality. Commander Sponson—Christen him as you will, my dear, but remember, (he’s only a baby and not a dashing battleship, and I won’t have the parson breaking champaign bottles over his little head. —Life. Phonetic History. *A bright little maid in the city, asking what the picture of two energetic men in a boat was about, was told that the men were shooting the rapids. Some one else noticed the picture later, and asked what the men were doing. “I know,” announced the wee girl, in a great hurry to tell it first, “they’re killing the rabbits.” Culture. “You keep talking about the interests of the farmer in the language of ;the prize ring,” protested the friend. “Don’t you think you ought' to give some attention to culture.” “Certainly,” replied the energetic candidate; “agriculture and physical culture.” The Sort. “I came across a man this morning who was in grinding need and every one turned from him.” “Poor soul! Why did no one give him immediate assistance?” “Few knew how. His grinding nfeed was of new tunes on his hand OTgAD”

■ , ' ■ - — HIS HEARTS GREAT DESIRE Enthusiastic Young Man Uses Lon? Route to Ask Clever Girl for Rhyme sos Cadillaqua. “Grace,” he said,, enthusiastically, "J have a question to ask you.” “Yes,” she said softly, and preparer to listen. “I hope you won’t think it impertinent, or take it as an attempt upon my part to interfere with your owr prospects.” "Oh, George—” “But you are so much cleverer than I.” “You mustn’t say that.” “You are. I’ve been going with you a long while now, and I’ve had time to see it. You are musical and understand —” “Go on.” “I was going to say that you understand the poets and all that, so much better than I. Your family Vs literary, whereas mine is not. My father is but a humble bookkeeper. You have taken first honors in college. I have had to earn my own living always.” “That makes no difference to me, George.” know it doesn’t, Grace. But now I’ve come to you for help. I feel that I cannot hope for success without your assistance.” “I am sure, George, that you will always find me willing to do anything in my power to help you.” » “I knew you would be. It but confirms «iy first impression of you. And _yoj*KWi help me?” I will.” “Tnen give me a rhyme for Cadillaqua. There are 25 beans in it for' me, if I win.”—Detroit Free Press. K OF COURSE NOT. a ar" ■ a n u n n !> $ $ $ $ 4 i $ $ < s > $ jpr Freddie —Say, maw, paw don’t know everything, does he? Maw—How do you know? Freddie —He said the piece of pie I had for dinner today was enough, and it wasn’t at all. Sympathy. Mr. and Mrs. Brown had given their six-year-old son Ralph a most careful hbme training. With great reluctance they placed him in a public school last September. A few days later Ralph came home with a cut lip and swollen nose. His mother exclaimed: “How did you hurt yourself?” He replied: “I was sliding down hill at recess and ran into a tree. It hurt pretty bad, mother, but everyone was awfully good to me. The boys were just fine —why, mother, there wasn’t a boy in the class who didn't say ‘Gosh!’ when I ran into the tree.” —Harper’s Magazine. Getting It All. The doctor told him he needed carbohydrates, proteids and, above all, something nitrogenous. The doctor mentioned a long list of foods for him to eat. He staggered out and wabbled into a Penn avenue restaurant “How about the beefsteak?” he asked the waiter. “Is that nitrogenous?” The waiter didn’t know. “Are fried potatoes rich in carbohydrates or not?” The waiter couldn’t say. “Well, I’ll fix it,” declared the man in despair. “Bring me in a large plate of hash.” Just How He Felt Mr. Meekins was habitually all that the first syllable of his name might imply, but a day came when the worm turned at last and spoke his mind freeup to that other of the domestic firm, who had assumed leadership. Mrs. M stood aghast and then remarked ominously: “Timothy, you’d regret those words if you should suddenly lose your wife.” “Oh, I don’t want to lose her,” came the cheerful retort, “but there are times when I’d like very much to mislay her for a few; hours.” —Haryer’s Weekly. Propitiation. “Did Bliggins get that loving cup from admiring and affectionate friends?” “No,” replied Mr. Growcher; “from people for whom he could make it disagreeable if he wanted to.” Still Young. “So you are 80 today? Do you think your incessant smoking has done you any harm?” “It’s too early to tell yet”New to Him. “I see France has an association which gives loans on the word of honor of the people,” said the man in the pawnbroker’s shop. “Vord of honor?” said the proprietor of the house with the three gilt balfe “Vat is dat?” Very Likely. “Will this road take us anywhere, sonny?” asked the motorist, as he checked his flying machine to ask the question. “You bet, mister,” answered the rural youth, grinning. “It’ll take yer straight ter the county jail, all right.” Slight In the Name. “Your cry for what is after all but selfish privileges is like our national game!” “What do you mean?” “What I say. It is a base bawl.” ■ ' Superfluous. “What did you say to the chap who spoke so low that he could not be heard ten paces from the stage?” “I told him to brace up and make a sound like a noise.” s

|| The Missing m K Brides 8 W By CHARLES MALCOLM UU fty—=*==xH At last Belding Hall was to be ocoupied. Once more it was to become th© abode of men and women, instead Df el home for owls and bats. For 30 years its gloomy chambers had been closed, and the light of the Bun excluded from its halls. Grass had grown over the walks, and weeds ind bushes hedged the building in on Bvery side; while the trees spread their ihelterlng arms above its upper stories, shielding the chimneys, cornices and roof from the blasts of winter and the scorching heat of summer. Some of the window-shutters had fallen from their hinges, and the doors had shrunk from the door frames, as If fearing contact with them. Ruin had set its mark on everything, increasing its hold from year to year, until it now reigned supreme. But all this was to be changed. Robert Belding, the heir to the estate, contemplated marriage, and was going to bring his blushing bride to the home which had been bequeathed to him by his uncle, Maxwell Belding. The house had been in the possession at the family for over a hundred years, having been built by Robert’s greatgrandfather. Maxwell Belding had intended to make it his residence, and thirty years before our story opens the triends of the family had assembled at the hall to celebrate his marriage to Brace Atherton, the belle of the Bounty. But Fate had decreed that he should aot partake of the cup of wedded bliss; for, at the last moment, when ill were breathlessly awaiting the entrance of the bride and bridegroom, a Bommotion was heard among the bridesmaids, and soon it was whispered from lip to lip that Grace had disappeared. She had left the chamber above a few minutes before for the purpose of going to the library or study, where hung Grandma Belding’s portrait, taken when she was first married, seventy years before. Grandma had been noted for her many virtues and 111111 11 Alone, Laura Approached the Portrait Accomplishments, as well as for her Jevotion to her husband. It had been u custom of the family for many years, when a wedding occurred, for the bride to kiss grandma’s portrait In deference to the family tradition. Maxwell had laughingly escorted Grace to the door of the library, and then left her; as, to insure the blessing of the departed dame, it was said that the aspiring bride must be alone when she sought the ceveted favor. Five minutes passed, then ten, but aot until fifteen minutes had elapsed did Maxwell collect his thoughts sufficiently to give the alarm. In a moment everything was confusion. Frightened bridesmaids ran from room to room calling Grace’s name, but the only answers they received were the echoes of their own voices. The grounds were carefully searched, but not a trace of the missing Grace was found. Silently the bridal party dispersed. The luxurious dwelling prepared for the reception of Maxwell Belding’s bride was closed, the doors and windows nailed up, and he went abroad — no one knew whither. For ten years he traveled, trying in rain to forget his lost bride. Then he returned to England and took up his abode in London, where the remaining, twenty years of his life were devoted to the practice of his profession—the law. He died, apparently a man of eighty, although scarcely sixty years of age, bequeathing his property to his nephew, Robert Belding, with the provision that he was to marry before he attained the age of thirty, and that the ceremony should be celebrated at the old mansion, where the happy couple were t<s reside permanently.

Natural Gas in Hungary

- From Indications a Liberal Supply May Be Counted On for at Least Fifty Years. I It is not known exactly what are the intentions of the Hungarian minister f finance as to the utilization of the atural gas in Transylvania, several illlion cubic yards of which have aleady escaped, but it is likely that bepre the end of the year the gas will 1 c in use in one or more of the towns a id industrial plants in the immedla:e vicinity of the wells. The gas p -educing region comprises some fiftyilght hundred square miles, and the government has so far put in over wenty wells, varying in depth from ,000 to 3,300 feet. It is thought that he supply of last for at least ifty years. >. Eventually the gas will be brought t# Budapest, although probably not for a !few years. In any case, as soon as it Appears that the public is to have natural gas placed at its disposal there will be an immediate demand

This brings us back to the beginning of our story. Robert Belding had just passed with high honors at Oxford, and inheriting, as he did, the immense wealth of Maxwell Belding, he was an object of considerablerinterest to the people in the village. One day Robert Belding arrived, accompanied by an army of carpenters, bricklayers, plasterers and paperhangers, and at once began a vigorous assault on the infirmities of Belding Hall. In a few months a wonderful change took place in the building and surrounding grounds. Every sign of neglect and decay was effaced, and the hquse stood forth in all its ancient splendor. Robert Belding had carried out every wish of his deceased uncle with the utmost fidelity. The old library presented almost the same appearance it had done twenty years before. Grandma Belding’s picture hung in precisely the same place; in fact, it could not well be otherwise, as its frame was a part of the oaken wall. It had not been removed, but simply dusted and left where it had hung so many years. As the happy couple stood at the head of the stairs, about to descend to the drawing room, where the invited guests were zawaitlng their coming, Robert laughingly asked the blushing Laura whether she wished to pay homage to Grandma Belding’s portrait, and invoke the blessing of the deceased lady on the step she was about to take. “Oh, Robert!” she exclaimed. “Do you wish to lose me, as Uncle Maxwell did his beloved Grace?” “No fear of that!” answered Robert gaily. “There is no lover concealed in the shrubbery to spirit my fair one away. Are you afraid?” “Afraid? Os what should I be afraid ?” , “Nothing at all, my darling. Perhaps it would be well to respect the family traditions £nd customs.” They entered together. A fir© burnt brightly in the grate, and the lamps in the chandelier cast a brilliant light over the room. They glanced at the portrait, and the lovely face seemedi to beam kindly upon them, as though in approbation of their union. Then he left her. + Alone, Laura approached the portrait. It stood considerably higher than her head, and in order to reach it she was abliged to step upon a low shelf, or projection about a foot from the floor. The shelf was only about three feet in length, by two feet in width, and was used as a receptacle for magazines and newspapers. Pushing aside a pile of magazines, she stepped upon the shelf, her hands clasping the sides of the frame; and, rising on tiptoe, she reverently touched her lips to the canvas, devoutly breathing a prayer for the future happiness of herself and husband. As the words died on her lips she felt a slight jar, a creaking aud grinding nose sounded in her ears, the wall seemed to yawn before her, and a breath of damp, musty air to sweep over her; then the room appeared to fl.oat around her, and she became confused. Shriek after shriek burst from her terrified lips. In a few moments she heard Robert’s voice calling. “Laura! Laura! Where are you? What has happened? Answer me!” The words sounded muffled and distant, and the room was in total darkness. The sound of his voice restored her as she was on the point of swooning, and she replied, faintly: “Oh, Rebert! lam standing on the shelf before Grandma Belding’s picture; but the light is out, and I am so cold! And what makes your voice sound so far away?” At last some one called for a crowbar; and presently a stream of light flashed in her eyes as the heavy crowbar was forced into the opening, and the panel swung slowly back. But long before it had regained its place she was snatched from her unpleasant position tfby Robert’s strong arms, and transferred to those of the excited bridesmaids, who covered her with kisses, and wept over her as if she had just been rescued from the grave. And so she had. For had not the magazine been caught in the closing panel, leaving an opening through which her, voice reached Robert’s listening ear, she would have been buried as effectually as though laid away in the family vault. The next morning workmen again came to Belding Hall, and a certain picture was, after much maneuvering, induced to swing upon its concealed hings, revealing a dark opening in the wall, from which a very steep flight of stairs led to a chamber ’ below. At the bottom of the staircase they found something which caused their faces to blanch and their hearts to swell with emotion. A skeleton lay there, attired in bridal robes—all that remained of Grace Atherton, Maxwell Belding’s lost bride. . It was found upon investigation that the panel was worked by a system of concealed weights and levers, which were set in motion by anyone who stood upon the shelf in the library and pulled steadily upon the frame of the picture. T ’

g 1— for meters, purifiers, pipes, valves, stoves, burners —in short, for everything. used in the exploitation of natural gas. There is no reason why American manufacturers, if they employ the proper methods, should not have the bulk of this business, as the American pre-eminence In this line of manufacture is generally recognized in this country. Successful Eskimo Women. When a woman in an enlightened country makes her way to a front rank in the industrial world, the fact soon becomes known and people, are eager to learn something of the conditions that brought it about and of the character of the one who accomplished it. That a woman with a brown skin should also successfully compete with the men of her race is less generally understood. Out of 260 Eskimos who own reindeer in Alaska, two are women. One of these, Mary Arisarlook Andrewnk, has received the title of Reindeer Queen of Alaska. / * , • J

The Wretchedness of \ Can quickly be overcome by CARTER’S LITTLE jgShiK 7 LIVER PILLS. Purely vegetable —act surely and A nTCDC gently on the Uver Cure f TTLE Biliousness, ■IVER » Head- fI PIL^ s - ache, gF Dizzi- 1 ness, and Indigestion. They do their dutyi SMALL PILL, SMALL DOSE, SMALL PRICE* Genuine must bear Signature A WONDERFUL DISCOVERY. In this age of research and experiment, all nature Is ransacked by the scientific forthe comfort and happlnessof man. Science has indeed made giant stride* In the past century, and among the—by no means least important—discoveries in medicine is that of Therapion, which has been used with great success In French Hospitals and that it is worthy the attention of those who suffer from kidney, bladder, nervous diseases,chronic weaknesses.ulcers.skln eruptions, biles, &c., there is no doubt. In fact itseemsevident from the big stir created amongst specialists, that THERAPION is destined to cast Into oblivion all those questionable remedies that were formerly th* sole reliance of medical men. It is of course impossible to tell sufferers all we should like to tell them in this short article, but those who would like to knoyr more about this remedy that has effected to many—we might almost say, miraculous cures, should send addressed envelope for FREIS book to Dr. De Clero Med. Co., Havers toek Road, Hampstead, London, Eng. and decide forthemselves whetherth* New French Remedy “THERAPION" No. 1. No.i or No. 3 is what they require and have been seeking In vain during a life of misery, suffering, ill health and unhappiness., Therapion is soldbv druggists dr mall 11.00. Fougera Co., ab Beekman St., New XorL DAISY FLY KILLER g

Si«». Neat, clean orI namental, convenient, I cheap. La>ti alt I seaion. Made of I metal, cant spill or tip I over; irlll not soil or I injure anything. I Guaranteed effective, I Sold by dealer* o» 6 eent prepaid for IL

BAKOLD 80MEM. U 0 D«Xslb Av... Brooklyn, X. X. TIIC NEW CHIITII Prairie lands are produoI nil, HEn wUU I n tlve for wheat, oats, rlco and stock farms, climate agreeable, bargain prices, write for list. N. J. ROLLISON, Almyra, Arkansas. A woman laughs when she:, can and weeps when she will.—Proverb. Garfield Tea purifies the blood and clean the complexion. Drink before retiring. The gossip of today may be the superstition of tomorrow. Garfield Tea, a laxative of superior quality 1 For those suffering with constipation. And many a sober young man turns out to be a gay old boy. Don’t buy water for bluing. Liquid blue is almost all water. Buy Red Cross-Ball Blue, the blue that’s all blue. k . The man who has something to sell is always an optimist . _ Mrs. Winslow’s Soothing Sytjip for Chlldrea teething, Softens the gums, reduces Inflammation, allays pain, cures wind colic, 25c a bottle. Many a man looks like a statesman who is not guilty. It Checked Baby’s Dysentery last summer after everything else failed. We found Kopp’s Baby’s Friend an excellent remedy during teething and for bowel troubles, writes Mrs. R. B. Dea Ermia, Jerome, Mich. Sold by druggists, 10c., 25c. and 50c., or sent direct by Kopp’s Baby’s Friend Co., York, Pa., Free sample sent on request. One Way to Make Country Level. The Newly Weds were driving along a very »hilly road in Northern Missouri. “Such horried hills?” she exclaimed. “I think there are entirely ton many of them.” “Either that,” replied the man, “or there are only half enough.” What Difference Did It Make? Walking behind some colored girls, homeward bound from school, in a Missouri town once upon a time, a visitor overheard the following unblushing apd giggling, rich-voiced and sparkling-eyed assertion of individuality from one of them: “Yeh, she kep’ me in, but I don’ know inny mo’ *bout Caesar now ’n I did befo’ han’. An’ es she kep’ me in twel Gabriel blows his horn I wudden know an* I wudden care. What diffunce it make to me whut of man Caesar done away yandeh befo’ de waw!” —Evening Post. Rather an Open Secret. A very important citizen was drawn on a jury, a week or two ago, and I met him after he had been discharged. He seemed to think that he was entitled to be on the bench, at the very least “What was your verdict in that case?” I asked. “The defendant was unanimously acquitted on the first ballot” "Indeed? And how did you vote?" “That sir, is one of the sacred secrets of the jury room.” —Cleveland Plain Dealer. DUBIOUS About What Her Husband Woul<Bay. A Mich, woman tried Postum because coffee disagreed with her and her husband. Tea is just as harmful as coffee because it contains caffeine —the same drug found in coffee. She writes: "My husband was sick for three years with catarrh of the bladder, and palpitation of the heart caused by coffee. Was unable to work at all and in bed part of the time. “I had stomach trouble, was weak and fretful so I could not attend to my housework —both of us using coffee all the time and not realizing it was harmful. “One morning the grocer’s wife , said she believed coffee was the cause of our trouble and advised Postum. I took it home rather dubious what my husband would say—he was fond of coffee. ' • “But I took coffee right off the table and we‘haven’t used a cup of it since. You should have seen th© change in us, and now my husband never complains of heart palpitation any more. My stomach trouble went away in two weeks after I began Postum. My children love it, and it does them good, which can’t be said of coffee. “A lady visited us who was usually half sick. I told her I’d make her a cup of Postum. She said it was tasteless stuff, but she watched me make it, boiling it thoroughly for 15 minutes, and when done, she said, it was splendid. Long boiling brings out the flavor and food quality.” Name given by Postum Co., Battle Creek, Mioi. Look in pkgs, for the famous little book, “The Road to Wellville.” Ever read the above letter* A new one appears from time to time. They are genuine, true, and full of huma» ; interest.