The Syracuse Journal, Volume 5, Number 7, Syracuse, Kosciusko County, 13 June 1912 — Page 6

"I " ■ I — Advertising r" |~]|Talks IfT j PERSISTENCE IS NECESSARY Merchant Must Advertise Twelve Months in Year to Forge Ahead of His Competitor. Thomas J. Balmer, dean of advertising men in the United States, was the guest of the Denver Ad. club at lunchteon at the Albany hotel the other day. He spoke on the “Past, Present and Future of Advertising.” “I notice.” said Mr. Balmer in his introductory sentence, “that I am referred to as the "dean of advertising men.’ I want to say to you now that there never has and never will be a dean of advertising men.’ Advertising is a business "in which there is no room for a ‘dean.’ It is a profession in which everybody is constantly forging to the front. They are pressing forward so rapidly that no man can remain in the van long enough to be a captain. “Advertising is a difficult game. It has gone through more vicissitudes from its very beginning probably than any other profession. Those in it suffer because of beliefs, Many merchants are skeptical; few have confidence in the efficiency of advertising and its ability to produce results. It is because men hate progress, not so much because of their antagonism to progress in itself, but because they have inertia. The man who doesn’t know his subject, is not up-to-date in his matter, is not fit to be in the profession. He is like the surgeon who performs a criminal operation—he is a drawback to the rest of the profession. “Advertising to bring results must be persistent and be followed up. Sixty per cent, of the business failures recorded annually are due to the fact that the man advertised a little and jailing to secure results, gave it up just when he should have put more money into it. “Statistics," said Mr. Balmer .show that it is only the man who advertises 12 consecutive months who forges ahead of his competitors. You won’t find a physician allowing a patient to lake merely one dose of a prescription. Why? He realizes that one dose will do no good. He insists upon the patient taking the whole prescription or none at all. The same principle applies to advertising. “If we look back through history we ill find that every good and beautiful thing has at one'time or another been under the ban. Advertising is just beginning to come into its own. Merchants are finally accepting the doctrine that is the most forceful and greatest medium of distribution the world knows.” Mr. Balmer made a strong plea for (clean advertising. He said: “It is the only,kind of advertising that pays. It may not pay you at first but in the long run if you’adhere to this principle you will win out -ver all' competitors. Never accept an unclean ad. Honesty Is always the best policy. If honesty didn’t pay people wouldn’t be honest. The unclean advertiser is rapidly losing ground and if he doesn’t take warning now and bar fakes and fakers, the day is coming when Uncle Bam will take a hand in the matter and force him to clean up.”

Holds Up Publicity, Maxims. George Frank Lord, a well-known advertising man, in a recent address on “The Cash Value of Educational Advertising,” lauded the daily newspaper as the best medium for the advertisement of commodities. “They obtain greater results and are cheaper,” he declared, “than circulars. "Don’t talk in bunches in ‘ad.’ writing. Don’t be too oratorical —keep down to the plane of writing as though addressing an individual. Too many ’ad.’ writers imagine they are ‘Teddy’ Roosevelt addressing the mob. “There is no line of business that cannot be advertised if it is done along the right line. “Find the distinctive quality of your goods and emphasize it concretely. “Common sense is the requisite of the successful *ad.’ writer. “A two or three inch *ad.’ in a daily newspaper twice or thrice a week is often better than a whole page in a magazine.” Political Advertising. & Politicians today more fully appreciate the value of newspaper advertising in winning votes or creating public sentinient than at any time In the history of the country. They have ,about concluded that the money that Was formerly employed in barbecues, torchlight processions and numerous mass meetings can be more profitably employed in presenting the issues of the campaign and the claims of the candidates In brief, well-constructed articles in the advertising columns of' the daily newspapers.—Editor and Publisher. Stick to Truth. Tell the truth about your goods, and *’ beware of the man who suggests that you advertise them deceitfully, a shady reputation is a cloud that has no silver lining—and it’s mighty easy to get. And when a concern once gets it! “How often does your railroad kill a man?" asked the facetious drummer. “Just once,” replied the conductor. Evil of Worrying. By constant worry the power of selfcontrol is lost. The ability to be cheerful, courageous and sometimes even Interesting, is gradually undermined. Eventually this affects the health, the appetite is banished and the digestion and probably the heart affected. The unhappiness shows in the face. Lines appear between the eyes, the eyes look dull, and the skin unhealthy and probably wrinkled. Luck. Fortune unaided prevails over the plans of one hundred learned men.— Plautus.

THE BEST TIME TO ADVERTISE By BERT M. MOSES, President Association of American Ad- , vertisers. There is a popular saying that runs something like this: ’’The best time to advertise is all the time.” Like most sayings this sounds clever. This one is misleading and untrue. The best time to advertise Is determined by weighing, analyzing, sifting, and finally adopting a method that common sense shows will fit nicely Into your requirements. My business happens to be one which dpes not justify the use of large space. Two or three inches single column is about the limit of the present advertisement. A small space like that will show to best advantage on days when the fewest ads appear. So the first question I ask the publisher is this: “What days in the week do the department stores use the least space?" When I learn what these days are, I take .he other days of the week. This helps both the publisher and me. /

He is anxious to get copy on days when the advertising is light, and I get the best positions on those days. If you happen to have a seasonable article, the time to advertise it is when it is needed —that is so plain that to tell it here seems silly. Department stores, clothiers, hatters. and other merchants find it desirable to advertise most at that period in the week when the help in factories receive their pay. One of the fallacies which has become more or less fixed is the idea that it doesn’t pay to advertise in the summer. It would be just as logical to say people stop breathing in the summer time as to say they stop buying then. Hans Wagner, the great ball player, when asked the secret of I his success in batting, replied: “I hit ’em where they ain’t” So one of the good times to advertise is when the others are not advertising. The first mission of an advertisement is to be seen. Run your eye over this self-same paper, and note how some ads stick out, while others don’t This object lesson is under your eyes every day, and you can learn better. by observing how others do it than I can tell you. Attention, however, isn’t the whole thing, because it must be favorable attention, or the reader will not stop and read. The old idea of using a startling headline, or saying something outlandish and bizarre, has gone the way of other foolish things. A freakish ad. has the same effect as a loud vest on a man. Neither the ad. nor the man will make you feel like giving up your money. The bdst time to advertise has got to be figured out on the basis of common sense, and no one can tell you so well as you can tell yourself by trying out your own ideas. The best advertisement is that which is as plain and simple as you can-possibly make it. Fine writing is not so effective as facts. Go right to the heart of the theme with the first word, get the thing said quickly, and then stop. Josh Billings told it all in this gem: “I don’t how much a man talks if he only sez it in a few words.”

Overlaudation Poor Advertising. A. L. Gale, president' of the Omaha Ad club, gave an Interesting psychological lecture to that organization at its weekly meeting in the. Paxton hotel the other day. He explained many magazine and local advertisements and commented upon them, explaining the good points and bad points principally from a psychological and visual viewpoint He told how good advertising agencies sent their men into the various fields to study the proposition to be advertised and dwelt fit length on the value of the advertiser’s first-hand information of the subject he is handling. In advertising psychological terms he discussed negative and positive suggestion, showing how the positive and pleasant suggestion in an advertisement had- the greatest power of appeal. The overlaudation of goods, he- said, is one of the most serious mistakes the ad make. Had Its Own Brain. An inexperienced colored girl had just been installed as housemaid. Having eyed a patent bottle with much curiosity for some time, she asked her mistress: “And what sort o’ thing is dat, ma’am?” “That,” replied madam, “is a bottle that will keep things either hot or cold.” “Land sakes, honey,” exclaimed the astonished darky, “how is it gwine to know whether you want to keep things hot or cold?” —Woman’s Home Companion. ‘ Free Advertising Undignified. Get rid of the notion that advertising is undignified unless it is free, says E. W. Howe in his new Magazine. As a matter of fact that is the kind that is not dignified. Every setting sun sees a greater recognition of the dignity, importance and value of paid advertising. Testimonial. A grocer enjoys the unenviable notoriety of selling the worst goods in the district, but he has not recovered from the shock he got the other day when a little girl came into the shop and said: “My ma sent me for two pounds of your best tea to kill rats with, and a pound of finest ham, and mind and cut it in good thick slices, for it is to sole and heel my dad’s boots.” What Happens. Where some men fall down, others get a firmer foothold. —Detroit Free Press.

Surprising Elephant lads MOST PEOPLE DO NOT KNOW

HE elephant is the best known and at the same time the least known of all wild animals. Paradoxical as this may sound, it is nevertheless true. Nearly every one has seen an elephant and nearly every one imagines he knows what one looks like. But

this popular impression as well as most of the beliefs about the elephant are erroneous. In the first place the elephants we see here in America are Indian elephants. They are undersized, even the largest of them. A full-grow-n African elephant is nearly three times the Size of Jumbo, which was the largest elephant ever brought to America. I have shot several specimens which stood over thirteen feet and which weighed at least twice as much as Jumbo. Next to the monkey, the elephant is the wisest and most intelligent of all animals. I am not saying this of the domesticated Indian elephant, bqt nt the African elephant in J! ‘his native state. And the African elephant is always a huge, wild beast. He is never domesticated. During the past two years that 1 spent in British East Africa and Uganda studying the elephant as he has lived for centuries, I “learned several things about him that entitles him to be called the most intelligent of all animals, the monkey alone excepted. In many respects he surpasses the monkey, but the latter’s Intelligence more nearly approaches our own, and for that reason we must consider him the highest type of intelligence. Much to my surprise. I discovered that the bull elephant is rarely a fighter. Indeed, there little danger from him. The generally accepted theory that the big bulls are not found in the big herds is a fallacy. , The bull elephants that are found roaming alone are almost invariably senile gentlemen who have been cast off by a herd. While I succeeded in getting three splendid specimens of bull elephants the finest specimen Is still at large. I was unable to get him, for the reason that he lives in. the center of a herd of 700 elephants, who guard him night and day. These herds of elephants have cow leaders. The leader is usually an old animal with an ugly disposition. The cows protect the bulls, and the moment they scent danger they crowd around them in order to prevent them from being shot. If they can see the hunters they will charge them, leaving enough of their number to guard the bulls. Their sense of smell is very acute. They can detect the presence of a man a thousand yards off,.but unless he is moving they can’t see him, even If he is within a hundred yards. When they catch a whiff of wind tainted by man the cow elephants charge in that direction and it is a hundred to one that they will locate the person. If it happens that a hunter can get. near enough to shoot a bull elephant the cows gather around the bull and* try to carry him away. I saw several cows vainly try to carry off a big bull elephant that I had shot. If he had been able to make any effort himself they would have succeeded, but the bullet from my rifle had finished him, and after trying for several ininutes to lift him up and get

HUMOROUS HAPPYLAND

Where He Drew the Line. “I don’t find you trying to sell me blue paint when I ask for black,” said the irate customer. “I don’t object to you trying to force me to buy a screwdriver because you haven’t the sort of garden hose I want.” . “My dear sir—” “You can try substitution all you want to, and if you get away with it all right. But when you try to convince me every time I come into your store that I ought to adopt your politics instead of my own, I draw the line. Good day.” Her Future. Charitable Visitor —Has the little girl ever worked in fractions? Tenement Dweller —No, ma’am; but she’s going to work in a factory soon. Unforgettable? “It’s a fine play, don’t you think?” “Quite unforgettable! Where shall we have supper afterward?”—Rire. So Thoughtful of Him. Bridegroom (two days after wedding)—l haven’t seen anything yet of that $5,000 check from your father. Bride —Well, you see, dear, papa heard that your father had already given us one, and he knew we shouldn’t care to have duplicate presents. Aftermath. “Is the editor in?” “All in, sir. The Civic club’s banquet must have been a hummer.” Just His Job. Joakley—Now, there’s a fellow who doesn’t do anything but pick up pins all the time.” Coakley—Well, well! that’s a queer superstition. Joakley—‘Oh, no; it’s not a superstition, but an occupation. He’s employed in a bowling alley.—Catholic Standard and Times. A Hint to the Black Hand. Society Female (hysterically)—Kidnaped! Fifl! My darling dog! Held —sor —ransom! —Puck.

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him in motion the cows ran off and left him. These African elephants have many signals which they use to communicate among themselves; for Instance, when a cow gets the wind of a hunter she signals “on guard,” and immediately every elephant in the herd stops grazing and listens with trunk to the ground. They are as silent as the grave. Even when a shot among them causes a stampede and the forest resounds with the first crash of their moving, they can disappear without making the slightest noise. They can move so silently that I have often come within fifteen or twenty yards of a big beast, mistaking his trunk and forefeet for trees in the jungle. On several occasions the beasts receded so quickly and so quietly that I lost them altogether. When they want to they can make more noise tharn any animals in the world: A herd of two or three hundred will trample down an entire native village and all the farms around it with such noises that can only be compared to an earthquake. Again a herd will slide through the forest so quietly than you can’t hear them ten yards away. As their senses of smell and hearing are acute, they rarely fall into the elephant pits which the natives dig to capture them. I don’t suppose one pit in a hundred accomplishes Its mission. When the elephants go through the forests they hold their trunks close to the ground, and by tapping every now and then then can detect any pit, no matter how skillfully concealed, before stepping into it. The moment they strike any ground that is the least bit suspicious they tap it carefully and make wide detours. Os course, when a herd is stampeded they haven’t time to investigate the ground and then they sometimes fall into the pits. The generally acepted theory that the calves are only to be fgund with cows is also a fallacy. The*»ows are the leaders and the fighters of the herds, so it is only natural that they should turn over their offspring to be cared for by the bulls when they themselves are busy. And that is exactly the case. I have seen bull elephants playing

Prestige. “The Climbleys have advanced another round on the social ladder.” “How is that?” “They lost two friends who were first cabin passengers on the Titanic.” Why He Asked Her. She —I am sure there are many girls who could make you happier than I could. He—That’s just the difficulty; they could, but they won’t. Beyond the City Limits. Mrs. Knicker —So you had to discharge the waitress? Mrs. Stubbubs —Yes; Henry takes his breakfast on the run and she never could throw the roll into his mouth. Right Way to Proceed. “If you take each job as you come to it, opportunity will be chasing after you instead of you chasing after opportunity.”—President James, University of Illinois. More Slander. “Ever notice at a woman’s gathering how guilty the other women look when a fresh arrival comes in?” “That’s right; whether they have been talking about her or not.” Why must these alleged press humorists always be slandering the women? General Exit. “Was the audience enthusiastic?” “Yes, indeed. I never before saw people so anxious to get out of a place.” Icy. “Yes,” said Miss Backbay, "Emerson appeals to us women of Boston; although he has passed beyond, we always keep him in our hearts, you know.” “You don’t say?" replied Miss Knox of Chicago. “I wonder how it feels to be kept in cold storage like that?” Not a Lover of Music? “We’ve got a brand-new mahogany piano,” said Mr. Cumrox. “But nobody in your family can play, it.’* “Yes, that’s the best thing about it.”

with the calves and looking after them on numerous occasions. The fact that you see a couple ol calves does not indicate that a cow is close by. Their papa may be in charge of them. It is only a matter of a few years until the African elephant will be extinct. Most of the fine specimens have been killed off alreadj - . The herds that are roaming the jungles have little ivory, and are, therefore, immune from elephant hunters. However, as civilization spreads, tie herds are being destroyed, for the reason that they are a menace to the safety of the natives, besides being the destroyers of much property. Now that they are suspected of carrying sleeping sickness, their doom is sealed. For this reason I am anxious to return to Africa as soon as possible to complete the specimens 'or my group. Unless Idoso no museum will be able to group elephants as they are in all their glory. I inspected hundreds of e ephanfs without finding any really fire specimens. Mrs. Ackley and I shot three bulls having tusks each weighing over 100 pounds. But what lam after particularly is a bull with tusks weighing 200 pounds, a full-grown animal. Many elephant hunters have killed three and four hundred animals without finding as large tusks as we did, but we were on the lookout only for the finest specimens. These fine specimens are very rare, for the reason that when a bull develops rusks of fifty pounds, which is quite an early age, perhaps twenty-five years, he becomes the target of every hunter black or white, who sets eyes on him. Thus it is only the more crafty bull elephants that, seeking the protection of large herds or clinging to the more inaccessible regions such as dense forests. managed to survive to a ripe old age and develop a growth of Ivory. There is one old bull, perhaps the most Splendid specimen in Africa, well known in Uganda, who has been seen by many hunters. He is so well protected by a large herd of aggressive cows, who charge on the slightest intimation of danger, that no one has been able to reach him. On my return to Uganda I intend to find him and eventually install him in the Museum of Natural History.

Provocation. “Bingley, why does Oldboy refuse to speak to you? You used to be great friends.” “Yes, when we were bachelors; but he’s married now.” “And what difference does that make?” “Well, the fact is, I mads him a handsome wedding present of a book, and he hasn’t spoken to me since.” “What was the book?” ‘“Paradise Lost.’ ”—Tit-Bits. . At the Zoo. Mrs. Rhinoceros —You have been drinking again. Mr. Rhino—lmposhible, m’dear; don’t you see the horn is above my mouth?” - Hard Reality. “He pretends to be a very busy man.” “By jinks, there’s no pretense about it. He supports a wife and seven children on a salary of S6O a month." The Point of View. “Do the Bronsons lead an ideal married life?” “Well, the answer depends on what you consider an ideal married life. They seldom see each other.’’ “I do believe my brother will be a bachelor. He has such bad luck! Every time he wants to marry e, girl for love she has too little money." Listen. “Money talks,” but it is not overcordial with some of us. Plain Words. “Jiggs paid you a complinent yesterday.” “Is that so- Pardon me a moment while I inflate my chest. What did he say about me?” “He said you could make more fool remarks in less time than aiy ether man he ever saw.” Beware of Self-Satisfaction. Self-satisfaction is a slow but absolutely sure sign of decay, to indulge in a platitude is the stepson of an enlightened discontent. >

pUlNis®! CONFLICT AT SAN JACINTO Mphonse Steele of Lone Star State Tells of Battle That Won Independence for Texas. The celebration of the anniversary >f the battle of San Jacinto was an tvent of special significance to Al>honse Steele of Mexia, Texas, who if he sole survivor of the little army 01 Texans who, commanded by Genera’ Sam Houston, met and crushed com jletely the overwhelming force ol Mexican soldiers upon that batlefield When only 17 years old Steele left Hardin county, Kentucky, where h< was born, and went down the Ohi< and Mississippi rivers in a boat t< Lake Providence. La, where he work sd until November, 1835, when he joined a company of volunteers, com manded by Captain Daggett and marched to Old Washington. Texas. It was found on reaching that plac< that Texas had not yet declared hei Independence, and the company o: soldiers disbanded. Steele remainec :n Washington until the Declaratlor >f Independence was signed, where ipon he immediately started for Sat Antonio to join Travis and aid in de ’ending the Alamo. While on hl! vay he learned that the Alamo hat .’alien. In company with other patriots h« then proceded down the Coloradc river and joined the army which Gen sral Houston was gathering abou him. .As General Houston and hii gathering force of patriots and ad venturers moved onward toward th< Buffalo bayou and the San Jacintt river, General Santa Ana and hii army followed closely, hoping to ge the Texans in a close position ans make an attack. The Texas army found Itself In i cornered position on April 21, 1836 and in order that it might be a sigh! to the death the only bridge leading across the water course over which retreat might be made was destroyec by order of General Houston. Mr Steele gives an interesting descriptioi of the battle of San Jacinto, which took place on that day. He says: “Aftea. dinner on April 21 Santa Ana, who was close upon us, received about 500 additional troops under com mand of General Cos. We received orders to prepare for battle. We ad vanced upon the Mexicans in the fol lowing order: Houston, with his artil iery, in the center; the cavalry on the right and ColoneT Sherman with his iroops on our left. The Mexicans had thrown up breastworks out of .theii Daggage about 100 yards south of a Dolt of timber, where they had sta rioned their artillery. , Ana’s right wing was placed n a thick grove of timber. When we jot up pretty close General Houston sent word to Colonel Sherman to atack this position. We were ordered to move forward and hold our fire un :il orders w’ere given.' When ’we got vithin sixty or seventy yards we were ordered to fire. “Then all discipline so far as Sher nan’s troops w’ere concerned was a: tn end. We were all firing as rapidli is possible and the man w’ho first go l

mo \ If x J Nt Were All Firing as Repidly a/ Possible. his gun reloaded moved on, not wait Ing for orders. I rushed into the tim ber and fired again. When the sec ond volley was poured into them ii that timber they broke and ran. “I was running on a little in front a our men when I was shot down ‘Dave’ Rusk was standing by me whei I was shot. He told some of the mei to stay with me, but I todl him, ‘No take them on.’ “One of our men in passing asked me if he could take my pistol, but bj this time I was bleeding at the nost and mouth so I Wouldn’t speak; so ht just stooped down and got it and went on. After lying there a little whil< I managed to arise to a sitting pos ture and drink some water which 1 had in a gourd. This stopped th« blood from coming into my nose and mouth. While I was sitting there one of our men who had ben lying down behind me came up and asked me if 1 was wounded. I told him I was, and he offered to stay with me, which offer I accepted.” Couldn’t Understand It. A war-beaten veteran of Long street’s corps, coming in from the front, said: “I don’t quite understand. Lee woe a big victory over Grant on the Rap idan and told us so, and that nigh! we retreated. Then he won anothei in the Wilderness, and he told us so and wei retreated to Spotsylvania Then he won another tre-men-jus vio tory and I got tuk prisoner, but ) reckon he has retreatted again.” Which One? A lady visiting camp had a little dog which bit a soldier. “I hope it won’t make the dear one sick,” she said, picking up the pup and hurrying away, >,- , j .

Powerful Plea." A man in North Carolina, who waa saved from conviction for horse stealing by the powerful plea of hie lawyer, after his acquittal by the jury, •was asked by the lawyer: “Honor bright, now, Bill, you did steal that horse, didn’t you?” “Now, look a-here, judge,” was the reply, “I aliens did think I stole that ' boss, but since I hearn your speech to > that ’ere jury. I’ll be doggoned if I _ ? ain’t got my doubts about it.”—Na- 4 tional Monthly. Cole's Carbolisalve qutckly relieves andi cures burning, itching and torturing skin diseases. It instantly stops the pain ot burns. Cures without sears. 25c and 600 by druggists. For free sample write to J. W. Cole & Co.. Black River Falls, Wls. Nothing surprises some people more than the antics of an alarm clock. Water in bluing is adulteration. Glass and' water makes liquid blue costly. Buy Red Cron Ball Blue, makes clothes whiter than snow. Always meet people with a smile—it it’s your treat. Which wins? Garfield Tea always wine on itsmeritsas the best ofherb cathartics. Pessimists may be men who are disappointed in themselves. Love recognizes the frigid mitt when it gets the shake.

WIFE’S HEALTH RESTORED J Husband Declared Lydia E. Pinkham’s Vegetable Compound Would Restore Her Health, And It Did. Ashland, Ky. — “Four years ago I aeemed to have everything the matter

with me. I had fomaleand kidney trouble and was so bad off I could hardly rest day or night I doctored with ail the best doctors in town and took many kinds of medicine but nothing did any good until I tried your wonderful remedy,Lydia E. Pinkham’s Vege-

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table Compound. My husband said it would restore my health and it has.”— Mrs. May Wyatt, Ashland, Ky. There are probably hundreds of thousands of women in the United States who have been benefitted by this famous old remedy, which was produced from roots and herbs over thirty years ago by a woman to relieve woman’s suffering. Read What oman saysi Camden, N. J.—“l had female trduble and a serious displacement and was tired and discouraged and unable to do my work. My doctors told me I never could be cured without an operation, but thanks to Lydia" E. Pinkham’s Vegetable Compound I am cured of that affliction and have recommended it to more than one of my friends with the best results. ” —Mrs. Elia Johnston, 524 Vine St t If you want special advice write to Lydia E. Pinkham Medicine Co. (confidential) Lynn, Mass. Your letter will be opened, read and answered by a woman and held in strict confidence.

te s fRIEW> EETHING DURING HOT WEATHER Is the most critical time of your baby’s life. The regular use of KOPP’S BABY’S FRIEND prevents Cholera Infantum, convulsions and all ailments to which babies are subject at this time. 6-12-12. Grand Bapids, Mich. The Kopp's Baby’s Friend Co., York, Fa. Gentlemen: I am well pleased with yonr BABY’S FRIEND, Have used several bottles, large size.with unusually good and satisfactory results. Thanking you for the (ample you sent me and wishing you success, -1 am, yours very trulv, Dr b. 8. Hatfield. AT DRUGGISTS 10, 25 and 50 CENTS Free sample by mail on request, by THEKOPP’S BABY’S FRIEND CO., YORK,PA. Why Rent a Farm \ and be compelled to pay to your landlord moat of your hard-earned profits? Own your own Secure a Free Homestead in Manitoba, Saskatchewan or Alberta, or purchase : land in one of these I districts and bank a I profit of SIO.OO or me | $12.00 an acre SfiUsPS’nSr /I I every year. Land purchased 3 ft A&widivS years ago at SIO.OO an Ira acre has recently »changed hands at $25.00 an acre. The crcos grown on these • lands warrant the advance. You can Become Rich jjUffiraVTW farming and grain growing in the provinces of Manitoba, Saskatchewan and Alberta. Free homestead and pre-CV-emption nrras, as well as land wasoSj held by railway and land companics, will provide homes C ’STMHm for millions. 38 1 ‘r'RSpM Adaptable soil, healthful climate, splendid schools 1L and churches.dood railways. !<i3k.tS£v’« For settlers’ rates, descriptive YspSffiWiJi literature “Last Best West.” how ''tev to reacWne country and ot her partlcnlars, write to Siip’tof InimiJSjB gration, Ottawa, Canada, or to the Canadian Government Agent. GEO. W. BIRD, 2nd rteor Traction y Terminal Bldg., Indianapolis, Ind. « —Please write to the agent nearest you PATENTS OF VALUE Prompt service. No misleading Inducements. Expert tn nieciwmies. Book of advice and potent office ruleefre* CiEMcXTS A Patsat Attorneys 730 Colorado Bldg. Washington IL t> Fort Wayne Directory CANVAS COVERS OF ALL KINDS WOOL CARDED FOR COMFORTERS THE PAUL E. WOLF COMPANY 619-621 Clinton Street Wayne, Indiana WHEN IN FORT WAYNE. STOP AT THE Wayne Hotel Popniar Price* A Hotel Yo>" MoJ>—- Wife and Sistas