The Syracuse Journal, Volume 5, Number 5, Syracuse, Kosciusko County, 30 May 1912 — Page 2

The Syracuse Journal GEO. O. SNYDER, Publisher. Syracuse, - - Indiana. HAS CHANCE TO COME BACK “Bill” Belvin, Manipulator of Stocks, Returns to Broadway After Workhouse Term. “Bill” Belvin was released from the ■workhouse the othef' day, sober for the first time in years, with fat on his ribs from good food, and muscle on his limbs that had been placed there by honest work. “Bill” is 53 years old, but he is as sound in body as a colt. He says he is going to try io “come back.” A few months ago Belvin was a familiar figure in the Waldorf’s corridors. Then he was supposed to be a very rich man. He had been very rich at one time, without doubt. Some of the things he had done were credit able. He had manipulated stocks in a way, and sold stocks in enter- * prises that were not precisely doubtful, but which had not yet been proved. Sometimes Belvin’s stocks proved good investments. More often they did not. But all the time Belvin made H profit. , “I made so much money that I lost my sense of proportion,” he admits. “Things were never as good as they seemed to me. Then everything went to pieces. It seemed sudden to me, but the way had been prepared. I was a ruined man long before I realized the fact.” He went to pot in a matter of weeks. In the heyday of prosperity he had not troubled to be very kindly to those he met. His word had not always < been as good as his bond. A good many people, owed “Bill” Belvin a jab with a knife. So that almost before he knew it he was on the streets, beg ging. He begged for drink money ' He could drug his memory with booze. Intoxicated, he could plan campaigns for the future and forget the present. He was arrested £t the corner of Thirty-fourth street and Fifth avenue where the Waldorf stands. On that corner Belvin had stood many a sunny afternoon swinging his cane, pleasantly awash with wine, his pockets filled with money, to watch the feminine parade go by. No one came to his relief when he was tried as a mendicant, although it furnished a good story !tr the papers. No one cared. “I can see now,” said Belvin, “that it really pays to be honest, and tell the truth, and play fair. I can see that it doesn’t pay to drink, and run around with w'omen. I can see that it pays tp earn the respect of men, and to give a mint value to your word. I wonder if it is-too‘late?”—New York Letter to the Cincinnati Times-Star. Peafowls’ Winter Roost. The hereditary habit of the peacocks of roosting for the night in trees sometimes forces ujxm them considerable discomfort. After selecting a roosting place the birds return to it each night; apparently the same ones without ever deserting the site. Usi/ally wo In the same tree. Once during a heavy snowstorm Dr. Blair directed my attention to two male peafowl that had selected a big oak tree near his office window as a perching place. The snow had fallen during the night to a depth of about 10 inches, forming a wall on each side of the sleeping birds, which completely arched over their backs. As the heat of their bodies melted the snow the water gradually saturated their lighter feathers and formed a tiny coronet of ice on their heads. As we watched them they stood erect as if to learn just what the prospect of moving ’ •night be. The effort probably convinced them that an attempted flight ’ the ground meant a tumble and not fly, for they promptly settled down again for another nap. —Dumb Animals. • Washed Away the Hills. In building both Seattle and Port ’and it was necessary to remove frdm ’he face of the earth several sizable bills. This work was done, for the most part, by hydraulic power. That 5, the hills, composed mostly of dirt, ere washed away by powerful : reams of water. At Portland, Ore., lectrlcal power, driving huge centrifugal pumps, lifted water from Guilds, lake 400 feet uphill and hurled it through 4%-lnch nozzles against the great piles of dirt and gravel. In this way the hills were washed away much quicker and cheaper than they could be cut up and carted away with steam _ shovels and dirt trains. Found One Uncharted Route. I have gone to the end of the world —the viable and invisible. I have travers/d the radiant spheres of Plato, the apclent world; 1 have lived in all republics. I have gone everywhere and yet further. I even went around myself, which seldom happens to Liking travels, I knew not where to go, when one morning I thought of looking out of my window. —Arsene Houssaye. Perhaps. “ W k., f, j t people who sing In public nearly always do so in some foreign language?” “I don’t know. Perhaps it is because they realize that nobody could understand them any better if they sang in English.” Sounds Good. “The Japanese utilize flowers as food.” ; “It isn’t such a bad idea at that. Think of daffodil pickles and crocus- > tard.” ' ’ - A Correction. “I want you, sir, to correct the statement you made recently that I drlhk like a fish." “All right. But if you will stop a moment to think. a fish drinks nothing but water, and only what it needs of that.” Combination Salute. “That old-seaman’s salutationjust .now reminds me of both ends of a ahip.” “How so?” “It was something of , a stern bow.”

National sbntnrial g Air: STAR SPANGLED BANNER JFiWj I/- ? FREDERICK R. MERES Oh say can you see by the dawft of the day, The day set apart for thr grave decoration, The remnant of those who in battle array Had offered their lives for the life of our Nation; That the shackle and chain no longer remain, Nor the slave block its horror our Nation profane ? CHORUS: . g Then gather the flowers that grow by the way, And strew on the graves of the Blue and the Gray. oti Oh the havoc of shell and the gloom of the pen, H The ravage of fever, the pang of starvation, Are past and forgiven by this band of brave men Is Who honor the graves with love and elation. Fdr the sword now is sheathed, they are resting beneath The sod and the wave for the freedom of slave. gj fl CHORUS: M Then lovingly cast on the crest of the wave The tribute of love for the true and the brave. Then cast on the flowers, deck the monument fair. In church-yard and park with thy holy reflection; ra With malice to none and in charity share The principles held by the great of each section, W And the flag of the free forever will be The emblem of peace and of true liberty. jr/Kj i CHORUS: M We will counsel our children to honor the day M That ended the strife ’tween the Blue and the Gray. OS 3B Copyright. 1907. by Frederick R. Meres.

An OldMdiorial

OT with the anguish . of hearts that are breaking Come we as mourners to weep for our dead; Grief in our breasts has grown weary i of aching, I Green is the turf 1 where our tears we have shed. While o’er their marbles the mosses are creeping, Stealing each name and the legend away. Give their proud , story to memory’s keeping,

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Shrined in the temple we hallow today. Hushed are their battlefields, ended their marches. Deaf are .their ears to the drum beat of morn; Rise from the sod, ye fair columns and arches! Tell their bright deeds to the ages unborn! Emblem and legend may fade from the portal. Keystone may crumble and portal may fall; Thsy were the builders whose work Is immortal, CrownedLwith the dome that is over us all!

LIVER WENDELL HOLMES, the poet of occasions, wrote this lyric for the ceremonies attending the laying ot the corner stone of Harvard’s great Memorial hall,

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built in honor of her sons slain in the Civil war. Grandsons of the undergraduates who heard it when it was first read have since been born, and have passed under the stately roof of the Memorial hall on their way to the lofty dining hall of the old college. To them and to their children the grief which had ceased to be heartbreaking when Holmes penned his poem, is no more than a reverential, dea.Uzed .and ennobling sentiment. Set thirty-four states will by fiat of 1 .heir respective legislatures observe Memorial day as a day consecrated to memorial services for those who served in the wars of this country. And to most of us this means the sol-iitfi-s of the Civil war, though in truth i recent visit to Arlington cemetery Drought honxa the truth that the war with Spain demanded its toll of the -ution’s manhood. But the custom of placing flowers >n the graves of soldiers on a certain fixed day devoted to services commemorative of their patriotism came nto practice at the close of the Civil war, and Memorial day is still most ntimately associated with the men of :hat war, most of whom have passed into the land of memory, though a comparatively small number of its veterans still survive to march in the procession which is a part of the lay’s observance. The first Memorial or Decoration Jay which these veterans of the Grand Army of the Republic recall each year was not, as it is now in most of the ,tates and even in Alaska and Porto Rico, a legal holiday. It came as the esult of an order issued by Gen. John A. Logan, national commander of the urand Army of the Republic, then a /oung organization. It was in May, 868, that Adjutant General N. P. hysman conferred with General Lo-

i gan concerning the matter of having the Grand Army inaugurate the custom of placing flowers on the graves of Union soldiers at some uniform time. Following this conference General Logan issued an order setting aside May 30, 1868, “for the purpose of strewing with flowers or otherwise decqrating the graves of comrades who died in defense of their country during the late rebellion a!nd whose bodies now lie in almost every city, village or hamlet churchyard in the land.” Wherever the Grand Army had a post the order for the observance of Decoration day was obeyed, and even thus early after the close of the war it had such strength and numbers that theye was no misunderstanding what it meant throughout the northern' states. So important did this specialization of a custom which, of course, had been practiced by many peoples who had known sorrow for the dead long before the western continent witnessed its great civil war, seem in the eyes of the nation’s lawmakers, that congress resolved to have accounts of the proceedings in the various towns throughout the country collected and bound. This was done and any one interested in those proceedings of 1868 may find a copy of this book in the Chicago public library. Chicago had the first celebration of a Decoration day under the auspices of the Grand Army organization in 1868. Two years before this, in a letter which was printed March 12, 1866, in the columns of the Columbus Times, a southern woman, Mrs. Mary Ann Williams Howard, widow of a confederate officer, Maj. John H. Howard of Milledgeville, Ga., had suggestthat April 26 of that year be set aside as the date “to wreathe graves of our martyred dead with flowers.” 'Hie suggestion was followed and that date, April 26, Is now observed as Confederate Memorial day, and set aside as a legal holiday, as is May 30 in other states, in four southern states, Louisiana, Alabama, Georgia and Florida. Mrs. Williams was greatly beloved in the south. During the war she was as active in doing all she could to serve the southern side as her husband and was the moving spirit in putting into operation what were known as “wayside houses,” in which care was given soldiers en route to battlefields. When she died at Columbus, Ga„ in 1874, she was burled with military honors. Two southern states, North Carolina and South Carolina, observe May 10 as their memorial day. In New Mexico it is left to the governor to appoint the day. As every state is independent in its legislation, traditions and customs, every state has power to appoint its own holidays, but, despite these variations, a spirit of centralization or the growth of a national spirit, if you wish to call it that, has aided in bringing about an approximate uniformity of date for Memorial day in most of the states. Thirty-four states and Alaska, Porto Rico and the District of Columbia observe the 30th of May as a legal holiday dedicated to the memory of soldiers. Four southern states, as has been said, observe the day on April 26, two on May 10. The only States in which Memorial day is not listed as a legal holiday are Arkansas, Idaho, Mississippi, Nevada, Texas and Virginia. It is a good custom this, which teaches each succeeding generation to honor the courage, patriotism and loyal. sacrifice of those who have pn*-' ceded it. A nation whjch does this in spirit every day as it does in special ceremonies one day each year may fearlessly face the future, confident that it will be worthy of the past. ' Patriotism. You cannot analyze it. It is subtle, but it is true. It often “sleeps like the lamb, but roused from its lethargy breaks out with the strength of the Hon.” Never was patriotism more sublime than in the soldier of ’6l.

Tllcinorial

? KO MORE shall the war cry sever, T Or winding rivers be red; V They banish our anger forever | When they laurel the graves of ft our dead! j Under the sod and the dew, •j • Waiting the judgment day; ’ ‘ . Love and tears for the Blue, I Tears and love for the Gray. 41 —Francis Miles Finch, f I ’ Mly Captain does not answer, X . 111 his lips are pale and still; > My father does not feel my arm, he Jk | has no pulse nor will; I The ship is anchored safe and sound, | its voyage closed and done; JA J From fearful trip the victor ship A • comes in with object won! T . Exult, O shores, and ring, O bells I K I But I, with mournful tread, I Walk the deck, my Captain lies, A | Fallen cold and dead. j) —Walt Whitman. f| i not one jewel from the crest I j I The loving mother wore; J| I Reset the gems upon her breast, fj| | Each where it stood before. J| I Clasp in the glorious cynosure «nj • The whole dear Thirty-Four. , ‘ —Samuel Francis Smith, K 5 ' $ 5 jmtardi- j f Hark I from the heights the clear, strong clarion call ~ > And the command imperious: X t “Stand forth, I Sons of the South and brothers of f? f the North i J Stand forth and be p j As one on soil and sea — -u C Your more a » Than empire’s worth!” { i —Frank Lebby. Stanton. IK ? BTonor to them 1 Far graves today ‘it f IJ are flinging A • Up through the soil peace-blooms T ’ to meet the sun, I And daisied heads through summer |K I winds are singing f)| f Their long “well done.” —lrene Fowler Brown. A

MINGLING OF BLUE AND GRAY Suggestion for One Common Memorial Day While Yet the Veterans Are With Us. Early In 1866, just after the close of the Civil war, Mrs. A. W. Howard, widow of a confederate officer, suggested the setting apart of a day for placing flowers on graves of confederate soldiers and for appropriate memorial exercises. The idea was received with general approval, and April 26, that year, was made the occasion for the first confederate memorial observances. This southern idea appealed to the sentiments of men and women of the north as worthy of imitation. In 1868, Gen. John A. Logan, then national commander of the Grand Army, Issued an order calling for Memorial day exercises May 30. The latter date has been retained as the time for the annual decoration of union soldiers* graves and public exercises commemorative of the lives and deeds of the men in blue. The ex-confederates in most of the states have continued to observe April 26, though the custom is not uniform. , On both sides, the rosters of the survivors who will participate in the memorial exercises are decreasing sadly, fearfully. In a comparatively short time all wili have joined their comrades “on fame’s eternal camping grounds.” y There still is left time for both sides to unite in observing a general Memorial day. Nothing in all the world’s history was ever so impressive as would be the mingling of the blue and gray in paying mutual tribute to the dead of the two armies who fought each other in the awful days of *6l to ’65. Why not signalize present conditions and glorify future prospects by such an observance? —Col. M. A. Aldrich. Adulteration In Olden Days. In Pliny there may be found an account of the manner in which the bakery of Rome were alleged to mix with their dough a white earth, saft to the touch and sweet to the taste, thus putting out a foodstuff that had weight and fine appearance, but little food value. The same writer also touches upon wine adulteration. Pliny says that hot even the wealthy Roman noble could be sure that the wine he bought was pure. Indeed, the most famous wines were, doctored, and and wines from Gaul, generally held to be of the best, were, as a matter of fact, artificially colored with aloes and other drugs.—Harper’s Weekly.

iWnwrial ©lhxsr 'TOrndtll Hnlntrs, jlr.

Oliver Wendell Holmes. Jr., jurist, was born in Boston, Mass., March 8, 1841. He received hts education at Harvard university, where he recelvti the degree of A. B. In 1861 and LL. B. in 186 t In 18i!6 he received the degree of LL D. from Yale, and in 1909 the degree of D. C. L. from Oxford. He served three years In the 20th Mass, volunteers as lieutenant and lieutenant colonel; was wounded In the neck at Antietam, Sept. 17. 1864, and In the foot at Marye’s Hill, Fredericksburg, May A, 1863. He was admitted to tho Massachusetts bar in 1867. became professor of law at Harvard law school In iiSB2, was associate justice from 1882 to 1199; chief justice from 1899 to 1902 in the supreme court of Massachusetts and associate justice of the supreme court of the United States Dec. 4, 1902. (From an address before John Sedgwick Post No. 4, G. A. R.. Keene, N. H., May 30, 1884.)

OMRADES, some of the associations of this day are not only triumphant, y but joyful. Not all of those with whom we once stood shoulder to shoulder — not all

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of those whom we v once lov ed and revered —are gone. On this day we still meet our companions in the freezing winter bivouacs and in those dreadful summer marches where every faculty of the soul seemed to depart one after another, leaving only a dumb animal power to set the teeth and to persist—a blind belief that somewhere and at last there was rest and water. On this day, at least, we still meet and rejoice in the closest tie which is possible between men—a tie which suffering has made indissoluble for better, for worse. When we meet thus, when we do honor to the dead in terms that must sometimes embrace the living, we do not deceive ourselves. We attribute no special merit to a man for’ having served when all were serving. We know that if the armies of our war did anything worth remembering, the credit belongs not mainly to the individuals who did it, but to average human nature. We also know very well that we cannot live in associations with the past alone, and we admit that if we would be worthy of the past, we must find new fields for action or thought, and make for ourselves new careers. But, nevertheless, the generation that on the war lias been set apart by its experience. Through our great good fortune, in our youth our hearts were touched with fire. It was given to us to learn at the outset that life is a profound and passionate thing. While we are permitted to sedrn nothing but indifference, and do not pretend to undervalue ttie worldly rewards of ambition, we have seen with our own eyes, beyond and above the gold fields, the snowy heights of honor, and it is for us to bear the report to those who come after us. But, above all, we have learned that whether a man accepts from fortune her spade, and will look downward and dig,, or from aspiration her axe and cord, and will scale the ice, the one and only success which it is his to command is to bring: to his work a mighty heart. Such hearts —ah me, how many! — were stilled 20 years ago; and to us who remain behind is left this day of memories. Every year—in the full tide of spring, at the height of the symphony of flowers and love and life —there comes a pause, and through the silence we hear the lonely pipe of death. Year after year lovers wandering under the apple boughs and through the clover and deep grass are surprised with sudden tears as they see black veiled figures stealing through the morning to a soldier’s grave. Year after year the comrades of the dead follow, with public honor, procession and commemorative flags and funeral march—honor and grief from us who stand almost alone, and have seen the best and noblest of our generation pass away. But grief is not the end of all. I seem tb hear the funeral march become a paean. I see beyond the forest the moving banners of a hidden column. Our dead brothers still live for us, and bid us think of life, not death —of life to which in their youth they lent the passion and glory of the spring. As I listen, the great chorus of life and joy begins again, and amid the awful orchestra of seen and unseen powers and destinies of stood and evil our trumpets sound once more a note of daring, hope, and will

Offenses to the Eye. The effort which is to be made in New York to restrict or remove the huge and unsightly signs which disfigure the streets of the city by day and night, will be watched with interest elsewhere. It is believ ed that many of these violate existing ordinances and that others might be eliminated by proceeding against them as nuisances. Those that threaten life or shut out light and air ought to come easily within that category. The public is somewhat slower to recognize the fact that simple offenses to the eye may be proper objects of regulation; but with the Increasing appreciation of civic beauty, this recognition is bound to come. It is futile to erect handsome buildings and lajr out attractive parka if any one whu chooses can mar the effect—Provide ace Jour nal

rr~ Advertising “ TjtMEiri “PEPPERY PARAGRAPHS” The merchant who “takes everything as it comes” doesn’t take much. Success is not measured in feet, but by head and heart•i? — The time to prove yourself a real merchant is when times are bad —anyone can sell goods when business is ■good. Try as hard to please customers as you do to get them to come to your store. People won’t buy at your store unless there is some better reason than that you want them to. Where prices are fairest and goods the best, it doesn’t make much difference to most people what church, lodge or political party the merchant belongs to. The only genius required for success in business is the genius for hard work. You’ll gain far more by co-operat-ing with your competitors than by fighting them. If you give all the attention you should to your own business you’ll have no time to work against another’s. The surest way to keep customers is to make it so profitable for them to trade at your store that they’ll, lose money to leave. Some merchants conduct their stores as though one stfle is all they ever expect to make —and it generally . is—to the same person. MERCHANTS MUST ADVERTISE Every Issue of Local Newspaper Should Contain Some Mention of His Goods. No business man in any town should allow a newspaper published in his town to go out without his name and business being mentioned somewhere in its columns, says an exchange. .This applies to all kinds of business—genral stores, dry goods, groceries, furniture dealers, manufacturing establishments, automobile dealers, mechanics, professional men, in fact all, classes of business men. This does not mean that you should have a whole or half or even a quarter of a page ad in every issue of the paper, but your name and business should be mentioned if you do not use more than a two-line space. A stranger picking up a newspaper should be able to tell just what kind of merchants the town has by a glance at the advertising. This is the best possible town advertising. The man who does not advertise his business does an injustice to himself and his town. He is the man who expects the newspaper to do the most free boosting for his town. The man whb insists on sharing the business that comes to a town but refuses to advertise his business is not a valuable addition to any town. The life of any town depends upon the live, wide-awake and liberal advertising business men. /. PLAN CHURCH “AD” CAMPAIGN American, Missions Will Spend $50,000 for Newspaper Publicity Next Fall? Fifty thousand dollars’ worth of newspaper advertising space is to be purchased next fall by the American Home Missions council in order to present current social and religious problems fully and frankly to the people of the United States. The money has been appropriated by the home missions council, composed of the twenty-seven general boards engaged in national home mission work the council of women for home missions, which has nine constituent women’s boards, national in their scope, these organizations representing practically the entire Protestant home mission forces of America. The campaign is to be under the direction of the Rev. Charles Stelzle of the bureau of social service of the Presbyterian church. The campaign will begin early in the fall,- culminating in “home mission week” from November 17 to 24. Committees will be organized in the 2,500 American cities having a population of 2,503 or more, these committees to become responsible for the campaigns in nearby towns and villages. Only One Kind of Honesty. It is the liar who is ham stringing the body politic today. 1 believe that the day is coming when the law will prohibit untrue advertising in America, as it does today in Germany. No man can be permanently successful unless he is honest. In spite of the fact that some men stem to think there are fifty-seven varieties, but one kind of honesty, the good, old-fashr loned kind remains,— -Hod. F. W. Heron. Worshiped in Ancient Days. In the National Museum, Washington, there is a meteorite weighing 1,400 pounds. In the Yale collection is one weighing 1,635 pounds, and one at Amherst 437 pounds. Some sacred stones, as the black meteorite worshiped at Emesa, in Syria; the holy Kaaba of Mecca; and the great stone of the pyramid of Cholula, in Mexico; owe their sanctity to the belief that they had fallen from heaven. Plays Women Love. An expert on the drama says women love plays in which Mr. Man gets the worst of it, which surely opens up an imusing field for speculation. »

ADVERTISING AS AID TO SALESMANSHIP By FRANK M. DU NOYER. The day is dawning when the publishers of magazines and newspapers, one and all, who are given to exploiting inflated circulations will be extremely unfashionable in the advertising world, and it will be the same with those Unscrupulous and incompetent advertising agents whose only stock in trade is being able to arrange for placing accounts with inferior publications. An enthusiastic man will create enthusiasm in others—not only by word of mouth but by means of the written word. It is so with a commonplace news item dressed up by a live man who has an imagination, and equally so with ad writers. Enthusiasm will take you right through to customer. The subject of clerk hire is always interesting to an advertising man, for though his ads have the pulling power to fill a merchant’s store, unless, the clerks are well posted on the merchandise that is featured from dajr to day; .unless they are courteous, alert, painstaking and obliging it is obvious that results will not be satisfactory. I have asked why Indifferent and Incompetent clerks are so often found in important positions. Sometimes the answer is that this is a mill town and efficient help can command big pay in the mills. . Now, that answer would not satisfy you if you were an advertising man with your heart and soul in your work, for you know from observation that -one good clerk Is worth more to a merchant than four incompetents. But conditions in that respect are rapidly changing, and we are all studying efficiency and how to get the best results for (the money expended. There are many things that people must buy somewhere, and they are apt to buy most of things through persuasive ads. there are many more things theylwould buy if they were properly waffeu upoii. There is always a reason for everything whether it be success of failure. The great success of John Watiamaker of course is not due to any one particularly good idea that emanated from that brilliant mind, but there is one rule in his big Philadelphia store that surely has helped toward that 'end —it is that no clerk must see a customer stand waiting if it is possible to excuse himself from the customer he is waiting on and approach the one waiting with a remark something like the following: “I will be pleased to wait on you vbry soon;” .and this must he said pleasantly; in fact the clerks must be pleasant and agreeable at all times under all circumstances to customers. The text of an ad may be ever so well written, but if .it is not attractively illustrated or displayed it will not arrest the attention —and is lost. This is a technical feature of advertising and I will pass on to the text. The text of an ad should, always contain the facts. But just plain facts is not enough. Unless the ad contains that spark of life that is born of enthusiasm—unless the writer is really interested in this work and is able by what he says to hold the interest that has been awakened by the illustration or display, the ad will surely fail of its purpose. This principle is well known to local news writers. The enthusiastic local scribe who is able to embellish a commonplace news item with a lively imagination will get it past that city editor, unless it is a big day for news, without a mark on it —because it is readable and has human interest.

When a concern has been doing business the old way, without advertising, for several years, and has been successful, it requires patience, perseverance and much persuasion to get them to look toward the light. I have in mind the very trying experience of an man with the head of a very old and conservative business concern. A young man just through college secured the assistance of the advertising man and they undertook to show the father tlhe new and better way to do businessJ Os course there was some objection on the start, and the ad man was subjected to the indignity of being referred to in uncomplimentary terms very often. But the ardent young college man said we must not mind father—the ad man must bear with him until the turning of the tide—when results began to show he would be on our side. One fine day the ad man called the young fellow in and told him he didn’t think he could stand any more jolts like the one he received from his father that day. Among other things he said that the bill for advertising last month was outrageous and asked if he had come up that day to blow in the remainder of the plant. The son admitted that was pretty tough treatment, and said he wouldn’t care to be present when the next month’s tJhl arrived —about four times as much as the last one. Well, about this time results from the advertising began to show, and the life of that ad man was more fit to live. But that same man had the satisfaction at the end of Jour years of being told that th® output of that concern had been mul- • tlplied by three, and that it was due |n large part to judicious advertising. Honesty in Advertising. Honesty in advertising as a policy as well as moral necessity was the theme of an address delivered to the Springfield Ad Men’s club by Andrew N. Fox of Chicago. “There is only one better way to Incur a man’s enmity than by calling him a fool," Mr. Fox said, “and that is by treating him like a fool on the surmise that he doesn’t recognize the treatment. You can’t fool the people in advertising." Nothing Good Ever in Vain. Dreams pass; work remains. They tell us that not a sound has ever ceased to vibrate through space; that not a ripple has ever been lost upon the ocean. Much more is it true that not a true thought nor a pure resolve nor a loving act has ever gone forth in vain.—F. W. Robertson. 1 Don’t Tell Her. ' \\ The girl who tells you s’ e thinks no 1 man is good enough fo’ woman is > merely trying to goad 'you oan attempt to convince hen that she is wrong. k ■ A . 1