The Syracuse Journal, Volume 5, Number 2, Syracuse, Kosciusko County, 9 May 1912 — Page 6

-~ii "irAdvertising I n Talks nJ |o OCXX>DOCOOOOOO g LOOT WAS QUICKLY RETURNED Advertising of a Mexican General Whose Word Was as Good as His Bond Brought Results. Parral, Mexico, has just Illustrated the old adage that it pays to advertise. And the illustration is so pleasing to those people who believe in advertising that it is worthy of comment. . Recently General So-and-So gave ? out an interview to the afternoon paper there which said that, unless the people who had been working at collecting loot changed their ways he would cut their heads off. There had been a pretty fairish battle or two In Parral streets and while the sol- - diers were engaged in combat others, not so busy, swiped nearly everything that was loose. So the general said that in homes where loot was found it would make it necessary for him to amputate the heads of the guilty perpetrators. The paper printed it? and. from the time of the appearance of the first copy on the streets there was a stampede to be the first to return stolen property. By the break of dawn the next morning, the streets in front of the city buiiding were a mass of drays, wagons of all descriptions and persons in carriages, on horseback, with many “citizens on foot,” with loot to a fare-you-well. A quarter of a million dollars’ worth of plunder was taken back and deposited with the best wishes of the plunderers in front of the magistrate and thus one of the biggest advertising campaigns was proven efficient. In the bunch were shoes worth fifty thousand dollars, shoes of all softs and sizes and conditions. There were English shoes, Lynn, Massachusetts shoes and home talent shoes from Mexico. There were mantillas, for a millinery store had been looted, and there were ready-made clothes, for these emporiums had also been Included in the plundering. But the advertisement of a man whose word was known to be as good as his bond, as any advertiser’s should be, brought the business and so much of it the city was almost put out of Joint as the result COLUMBUS POOR ADVERTISER How He Might Have Made His Famous Voyage of Discovery a Profitable One. “The man who invented the printing press certainly started something,” Lawrence G. Sherman Republican candidate for United States senator from Illinois, told the members of the Chicago Advertising association in a speech the other day. “It remained for the advertiser to add to the tpp story so the public could use it. The resulting volume of activity since the original invention is .some,thing astounding. “If Columbus had been a good advertiser, the queen would not have been compelled to pawn her jewels to outfit his investigating committee. He could have sold space on his three schooners for money enough to finance the whole enterprise. He was too modest, however, and so the family diamonds had to go. History has preserved everything but the name of the pawnbroker. If he had been a good advertiser his house would still be in business and loaning money to the crowned heads of Europe who are short on cash. “After one has a good thing, he must let others know about it. They may not hunt him up. It is his business to hunt them up or reach them with desirable Information. The medium of communication must be instantaneous. Few people will solve puzzles to find out the name of something to buy. Advertising is an art. "An advertisement must be truthful. A falsehood cannot survive. All legitimate business must be permanent. It can endure only when founded on merit and truth. Advertising must be on current terms, or prepared so as to attract. It is designed for live persons, who are busy most of the time.” Only Makes Success Greater. Advertising is a potent force in the building of a business and the broadening of its sales. But it is not all powerful. The only people who can Use advertising as to realize on its maximum possibilities are those who xwild succeed on their own sales ability without printed advertising. Advertising helps to make their success jgbeater. It doesn’t supply the principles of success. Her Cyclone Toilet. It was in the cyclone season; and a bad storm having come up in the night, Mrs. Hall roused her family, Mild they hurried into their clothes, preparatory to retiring to the cellar. The 13-year-old daughter, who was just beginning to be particular as to what sho wore, hastened—before Cressing—into her youngest . aunt’s room, and although half-crying, inquired anxiously: “Aunt N,ellle, would you wear your hobble skirt if you were me?"—Youth’s Companion. World’s Good Things For All. Along all our pathways sweet flowers are blossoming, if we will only stop to pluck them and smell their fragrance. In every meadow birds are warbling, calling to their mates and 'goaring Into the blue, if'we only stop cur grumbling long enough to hear them.-—Minot J. Savage, D. D. Fashion’s Dangers. Fashion is dangerous, not only because it swallows up fortunes and virtue*, but because it reveals your most intimate thoughts to all irho can read.

THE POLICY OF THE STORE Merchant Should Have Confidence and Co-operation of His Employes—Satisfying Customers Pays. Ask the average merchant to outline his store policy for you and nine times out of ten he will be unable to do so. This is not because the merchant has none, but because he has never figured out just what it is. The' same question is never answered twice in the same way. The majority of merchants will allow personal feelings, prejudice or favoritism to sway them in one way or another. Very often a number of policies will be found in the same store, the proprietor has one and each of the clerks has a pet policy. One, for instance, relating to a satisfactory purchase guarantee to every customer should never be allowed to be broken. No man relishes the thought that he has been “done.” Yet the merchant is “done brown” many times. But if he is a live one he will usually win out in the end. Every time the merchant is “done” by a customer he gets many dollars’ worth of advertising out of it and does not lose, but gains, from the transaction. There are always a lot of petty grievances arising that are better smoothed over than fought against. Take the matter of exchanging goods. It is a necessary evil. The clerk must smile at the customer who is actually accusing him of trying to “beat” him. The clerk that cannot smile and smooth out all such cases is of questionable value to any store. Not long ago a young man purchased a working shirt for fifty cents. He found it was too small, so took it back to have it exchanged for a larger one. Before trying it on he had tornwut the size-label, which is sewn in the neckband, and in doing so had torn the colth about half an inch. The merchant himself served the lad when he took back the shirt for exchange. He refused to exchange it oh the grounds that it was damaged. He kept it and had it mended. The lad therefore had to make three trips to that store for a shirt that was most unsatisfactory to him. The merchant had explained carefully h*w unfair it was for a customer to ask to have a damaged article exchanged, and no doubt thought he had convinced the youthful purchaser of the righteousness of his refusal to exchange the unsatisfactory article. As the youth was leaving the store, after getting the mended shirt, he said: “I’ve always come here for my things because dad traded here, but I’ll not buy anything else from you, you old ‘tightwad.’ ” The last four words were uttered with a venom that showed how much pent-up Injury rankled in his breast. It would have paid that merchant to have torn up that shirt and used it for dust cloths and to have exchanged it for a new one. We spend good money in advertising to obtain new customers ; for goodness sake let us use a little judgment and try,to retain our old ones. The merchant who makes it a policy of his business to satisfy every purchaser (if that is possible) will find a few cases of this kind when he will ..feel justified in “taking a stand,” but he had better not do so. Better to lose a half-dollar than a customer. Customers are worth many dollars. It is the same with refunding money. “Your money back if you want it” is now the rule in most up-to-date stores all over the country. Where this'system prevails the customers know that the purchase is not concluded, not completed until the article has been accepted as entirely satisfactory, If .for any reason the purchaser desires to return it, either for refund or exchange, he knows that he is at perfect liberty to do so, and that no embarrassing questions be asked. It is this feeling of liberty, of security, that makes the patron favor one store more than another. In the stores where money is freely refunded it has been proven that the actual percentage of “refunds” is a negligible quantity and not worth considering. Yet some merchants make such a wry face and set up such a "holler” over’refunding a dollar or two that the custome'r is convinced that it must be a considerable sum in the eyes pf that merchant. The merchant should periodically take his clerks into his confidence. He should tell them of his aims, his plans, his dreams even, and ask them to cooperate with him. If he does this the policy of the store is to stand together and everyone knows that there is strength in concerted action. The merchant must treat his help as human beings. He must educate them into his own ways and into thinking as he does. He can only do this by having a well-defined policy for the conduct of his business.— A. E. Edgar, in Cream City Ware Champion. An Anatomical Novel. She struck him on the spur of the moment, and then, after stabbing him in the interval, threw herself on his generosity. He overlooked her violence, and, drawn toward her by her wiles, kissed her on her protestations of repentance. She threw cold water on his project and damped his ardor. Feeling for her weakness, he jumped at her proposal. She ;wlped her tear-stained face on his pathetic entreaty. Brooding on his remark, she trampled on his generosity. Like a drowning man he clutched at her explanation, and, grasping her meaning, kissed her on the spot.—Cinclnnati Enquirer. Where Better Employed? Store Proprietor (hiring a new clerk) —“You know how to work a cash “Yes, sir; I was one of the first to get on to it I I can work anything from a taxicab to a gum slot, but they watch you closer nowadays.”—Satire. Long Flight of Golden Plover. The golden plover in its annual flight leaves North America behind it at Nova Scotia and cuts a S,O(MX mile streak for South America, making half the distance over water.

-— .-Z zl PURELY FEMININE

MAKES ARTISTIC SASH EFFECTIVE DRAPERY OF MESSALINE, SATIN OR SILK. Will Go Far In Dressing Up a Simply Made House or Evening Frock—- • Colors That Make Most Fetching Combination. Absolutely new in sashes and an accessory of t£e sort that will do wonders toward the dressing up of a simply made house or evening frock is the one to be fashioned from a yard and a half strip of the very widest messaline, satin or silk procurable, as the material should be doubled over and the two long edges invisibly joined before the portion to be draped about the waist is attached to a foundation girdle. This girdle of ‘Stiffly starched linen or canvas or of heavy taffeta should be shaped very hi'gh at the back, taper toward the sides, widen slightly toward the front and then covered with the sash material which, starting from the front and at the left side, goes about the waist and slides through an ornamental and very large square buckle at the other end, whence it falls straight down the left side in a single broad, heavy end, which is embroidered in self-color, with white, gold or silved, appllqued with tinsel medallions or beaded in Oriental effect and finally fringed with deep, 'knotted silk or tinsel fringe. The buckle, also hand-made, should as jnearly as possible match the trimming scheme of the sash end and is easily made by covering a cardboard or leather foundation with the desired shade of satin, with a tinsel cloth or with a head-embroidered fabric. The idea is to produce a rich effect and the model affords a good opportunity for the exercise of personal ingenuity. For instance, if shot taffeta in rose and gold is for the sash, the large buckle should be of cloth of gold embroidered with rhinestone beads, the straight end embroidered with gold tinsel and rhinestone bead strands. On a white lingerie house frock an embroidered black velvet sash is particularly stunning, but on account of the bulk of even the chiffon velvets, the portion encircling the waist should not be doubled and the depending end would best be silk-lined. Chiffon or Brussels net, .if heavily bordered and embroidered in pearl, crystal or silver beads, makes a lovely girdle for a young girl’s dancing frock and in that event the portion going around the waist should be mounted upon satin decorated to match the sash end, ■while the buckle should match the color scheme of the fringe.

ECCLESIASTICAL TURBAN. ragwssss: . ■ .s. Copyright, Underwood & Underwood, N. Y. Tired of hats that cover half the face, and tower several stories, the fashionable Fifth Avenue milliners have hit upon the latest creation of feminine adornment, drawing their inspiration from the hats worn by Cardinals. It is a chic, four-corner affair made of peanut fibre braid, the up*

WITH EVERYTHING IN PLACE Fourfold Bag Haa Compartments for the Odds and Ends That So Easily Get Lost or Mislaid. If you once have owned a fourfold bag you will never again be without one. Into the separate compartments can go buttons, hooks and eyes, thread and sewing utensils and a small piece of work, and there is no wild hunting for the article needed as in a onepiece bag. These bags may be made in any size, but a convenient size is made from a yard and three-quarters of five-inch flowered ribbon with colored satin edges. Cut the ribbon into four strips of equal length, double each strip and overcast the edges together to form a small bag. Turn in the top to the depth of an Inch for the heading and run with a double line of sewing for a casing. Use two yards of number one or Baby satin ribbon for a drawstring, cutting in separate *yard pieces. Rip the stitches on the outside of the cas-

‘MERRY THOUGHT’ Amusing Trifle That Makes Simpls Present or Attractive Article for Sale at a Bazar. A “Merry Thought” pen-wiper is nc new idea, but it makes an amusing present for an unimportant occasion, and it forms an attractive little article to prepare for a stall in a bazar. The bone should be well boiled and left to become quite dry, and then the two ends which form the feet of the little figure should be painted with black enamel to represent boots and the top of the merry thought be treat ed in the same manner to represent a cap, and beneath this a face should be indicated on either side of th« bone. Then three little capes should be cut out and fitted over the merrj A, ~ -7> I J/— /J- Ufc. I f t til mn. | «. thought in the way illustrated and tied round the “neck” with fine twine which is afterwards covered with a piece of narrow ribbon tied in a smart little bow in front. To complete this quaint little article a small card is suspended from the neck on which *s wHtten: “Once I was a merry thought grown upon a hen, Now I am a little slave doomed tc wipe a pen.” The outer cape should be of scarle! cloth and the other two of black cloth so that the marks of the pens will not show upon them.

standing brim trimmed with black vel vet. New Accessories. Chantilly and Malines laces are among the newest ideas for veils, par ticularly the cream white tones, whlci are becoming against the skin. Some of these are long, draped gracefully round the hats and hanging at the back. The return of the waistline has giv en opportunity for the display of nea’ belts. These are in suede and patent leather, quite narrow, and the moredecorative are adorned with jewels Jeweled shoes also are a fashionable fad of the moment. Diamonds and other precious stones adorn shoes o! gold and silver brocade and duchesi lace. One-piece gowns are still the vogue In evening dress two colors ar« often combined. White is very prominent in millin ery and in footwear. Many belts will be worn, and the leather ones are very chic. Patent leather belts are smart foi linen, gingham, etc., frocks. In millinery small flowers and tightly pressed designs are used. A charming new material for dressj motoring coats is known as sponge. White dresses are frequently re lieved with bright sashes and girdles There is a decided revival of the jacket bodice popular during the sec ond empire. Ing between the line of sewing, and run the drawstring through the out side of each of the four bags, tying the ends in a fluffy bow. Start the other drawstrings at the opposite end with two bags to each side and rur around the four, using the inner side of casing. Tie ends in a bow. Tq keep the bags from sliding or the drawstring, tack the two on eact side together, running a .stitch or twe in the frill just above the casingwThis makes them draw easily on one string. Tinsel Cloth. Gold tinsel chiffon cloth is among the most exquisite of the handsome dress stuffs shown this spring, sayg the Philadelphia North American. It comes in several of the soft, rich shades, and is used not only for elegant gowns, but for rimming, too. Seas.-./,!e. “I told a friend of uitne I had fallen down on my job, and what do yofl think he advised?" “What?” . \ j. \ ' “A pick-me-up." r ’ * - -a

OLD RECORDS RLED Ancient Archives of the Revolution Are Made Safe. * After Century of Exposure Government Has Special Cabinet Made for 600,000 Documents Relating to Revolutionary War. Washington.—After being exposed for nearly a century to the ravages of time and the wear and tear of frequent handling, thousands of- priceless records of the Revolutionary war will be saved to the people of the nation by a plan which Commissioner of Pensions Davenport has just worked out While the plan Itself is simple, and one that long ago would have appealed to any thoughtful business man, yet pension commissioners of the past have given little or. no attention to this vastly important side of their work. Immediately on becoming head of the pension office, Commissioner Davenport realized that steps must be taken to preserve these documents or else a few years would see their utter ruin. And their loss, he knew, would not only be Irreparable to the government, but to thousands of people as well. They were, in brief, those little human documents that gave evidence of the part taken by the sturdy heroes of ’76 In the struggle for American independence. Around these documents historians have written the story of that struggle, patriotic societies have used them to supply the material upon which their organizations are founded, and genealogists have eagerly ‘searched them to trace the deeds and trials of their honored ancestors. And, moreover, as long as there remains interest in the men who made possible the birth of the republic, thousands of others will, annually consult the archives of the pension bureau for the records which Illumine these time-worn and yellowing documents of the past. For some years after the close of the revolution no attempt was made to assemble the records of the soldiers who* bore arms in that momentous struggle. Then came the demand for reward through pension and the establishment of the pension office. It was a slow, uncertain task at the outset, but in a few years approximately 600,000 documents were collected. They told, besides the battle In which the individual soldier had fought, a record of his family and, in sdme cases pathetically, his limited Worldly possessions. The government was young and poverty-stricken then, and the soldier’s right to aid was based largely on his need. As a rule these documents were prepared by the clerk of the court to which the soldier applied when filing his pension claim. They were written on the bgst hand-made paper of that period, and with hand-made ink, and to this fact perhaps more than anything else is due their lasting quality. But as years passed and the papers became prey to time, It became evident that their existence was threatened unless steps were taken to preserve them. When the present commissioner was appealed to he saw that immediate action was imperative. Many of the oldest documents, folded and packed -away in exposed racks that had done service from the time the office was established, were torn and crumbling. In his dilemma, Commissioner Davenport appealed to a cabinet-making company. He furnished plans and constructed a special pattern of filing case, which combined lightness and compactness so that women clerks of the revolutionary division could handle them with ease. The cases are made to contain documents weighing seventy-five pounds. They are of light wood lined with steel, and roll back and forth on roller bearings. The records themselves are placed flatwise in large linen-lined envelopes to obviate the necessity of folding. This habit had worked the principal destruction to the documents - under the old system. When the widow of the last revolutionary soldier died sqme ten years ago, thus ending this feature of the annual pension budget, these intensely interesting documents, revealing as they do, the story of that momentouG period in American history, will remain a priceless possession of the government for all time. This is why Commissioner Davenport is proud of his filing system, and why he says the hours he labored in working it out was time well spent It is, in fact one of the best and most complete in use in ahy of the federal departments. PATENT OFFICE SWAMPED. If all the printed patents stored in the patent office building were laid •nd to end they would form a strip more than 69,000 miles in length, which would reach almost three times around the earth. If these same patents were placed in a pile they would form a mass ten feet square and as high as the Washington monument If they were all placed on one continue ous shelf this sheet would have a length of 19 ’•ailes and would reach half way to Baltimore. From basement, to attic, in rooms and galleries, along corridors and under the steps of the building, these patents are stored until there are now over two miles of cases nine shelves high. The officers of the interior department are wondering where these papers are going to be placed in the years to come, because the stock accumulates at the rate of 100 feet of shelving a week. The quantity of this material is not the only feature that troubles the department The dust accumulates faster than it can be cleaned off, and the great quantity of paper and wooden shelving throughout the building makes the danger of a disastrous conflagration always imminent. In order to relieve the congestion, and to afford better and safer storage the secretary of the interior has submitted to congress an estimate of for an appropriation for the c»natraction of an additional wing in the court of the present building. Unless this jwing is constructed it winjOOD.be necessary to rent an out--7

side building for the storage of copies: of patents. The removal of the patents to another building, will greatly inconveience the examiners Os the patent office and the attorneys practicing before that bureau, but such action will soon have to be taken unless an additional wing is added to the present building. U. S. BIGGEST COAL OWNER. Uncle Sam is still the largest owner of coal lands, oil lands, phosphate lands and water-power sites in the United States, holding the title to an area of such lands aggregating more than 90,000,000 acres, according to a recently issued report of the United States geological survey. In 1906 the government began the policy of withdrawing from public entry all lands underlain by coal, and since that time it has made a great many withdraws!, including not only coal, but the other resources mentioned. This action has been taken pending investigation of these resources by the United States geological survey, an Investigation which in the case of coal lands is followed by their classification, appraisal and restoration to entry. Lands of the other classes remain withdrawn pending proposed legislation by congress, which shall provide for their proper development. In April, 1909, was put into force the present comprehensive scheme of coal-land classification, under which each 40-acre tract of coal land is classified and valued according to the tonnage and quality of its coal and than restored to sale. The prices of coal land range all the way from the minimum of S2O or $lO an acre, according to whether the land is situated within or without the 15-mile limit from a railroad, for lands containing lignite, the lowest grade coal, to more than S4OO an acre for land underlain by thick beds of high-grade bituminous coal. AID AGRICULTURE IN ZONE. Contradictory though It may see. the completion of the Panama canal and the withdrawal from the canal zone of the 9,000 temporary employes will Increase the agricultural possibilities of the zone, according to department of agriculture report European and American palates, accustomed to Irish potatoes, cabbage and garden peas, have not accustomed themsetves, the report says, to yams, taniera, chayotes and similar tropical vegetables, so that the food supply of practically 90 per cent, of the present population has been imported. “With the opening of the canal to commerce, however,” the report adds, "and with regular and frequent steamer service to northern cities, the surplus of the better known tropical fruits doubtless could be disposed of under conditions that would render their culture profitable. The demand for fresh fruits, vegetables, milk, eggs and so forth to supply steamers carrying passengers through the canal may be expected to develop promptly.” ‘ ILL-FATED MAINE’S MAST. The mast of the ill-fated Maine is at last in Washington City, and sometime in the near future it is to be erected as a monument over the graves of the Maine victims in Arlington cemetery. The section of the main mast brought by the Leonidas is about 60 feet in length and too feet in diameter. The fighting top, which still remains on the mast, is ten feet across, and was designed to accommodate six gunners using rapid-fire guns. The mast, which weighs four tons, was brought from Havana on the deck of the Leonidas. In addition to the mast the Leonidas also brought back two six-inch guns, one one-inch gun and a number of powder cans, torpedo tubes and shells, which will be distributed as relics. TO USE WASTE FROM GAS. The waste of millions of dollars’ worth of natural gas which is going on each year in the petroleum fields of the country may be stopped in the near future by a plan made public by the federal’ bureau of mines. Briefly; the plan, as outlined by the oil experts of the bureau, is to take the sth called “wet gas” found in all the otl fields and obtain from it a liquefied gas that can be used for illuminating purposes. This liquefied’ gas, which Is a by-product of the natural gas, is held under high pressure in steel containers and can be shipped to localities that do not have a gas system; In this way small towns, hotels and country estates may have the advantage of gas illumination at a fair cost. This gas, it is thought, will also prove an excellent illuminant for lighthouses and lightships and other public works of a similar nature that must be located at a distance from a commercial supply of gas. Man Power and Coal Power. Does anyone realize the power of coal as a worker? A man was set to work to pump as hard as he could all day, and at the end of ten hours it was found that he had done just as much work as a little less than two ounces of coal could do. Taking all the energy put forth by a hard working man during one whole year, the same amount of force could be furnished by 36 pounds of good coal, or say 40 pounds of average coal. We produce six tons a head of population, and this contains the energy of 836 men working for a whole year. Os course even in our b&st engines the greater part of the working energy of coal is wasted. But even if only one-tenth is turned to account, one and a half hundredweight of coal is equal to a man working for 300 days of the year. A horse can do as much work as ten men, but one and a quarter pounds of coal has as much working force as a horse expends in one day. So that a ton of coal, if we could use all its force, would do as much work as six horses working for a whole year.—London Answers. The Usual 'Cause. “Do you understand the cause of the girls’ quarrel?” “Why, I was told it was six feet tall, with broad shoulders and drooping j

I BEFORE THE PUBLIC ;• > Over Five Million Free Samples Given tt/way Each Vear. .The Constant and Increasing Sales From Samples Proves the Genuine Merit of : ALLEN’S FOOT-EASE. Shake Into Your Shoes < ; jtfhk Alien’sFoot-Ease, the antiseptic ; VWiter tor the teeL Are yon a ' trLfle 6ensitir ® about the size of yOnr shoes? Many people wear ‘ ’ shoes a size smaller by shaking ' Allen’s Foot-Ease Into them. If;.' you have tired, swollen, hot, ; ; tender feet, Allen’s Foot-Ease gives ' instant relief. TRY n TO-DAY. ; everywhere, 25 eta. Do not, ; \ Vja" accept any substitute. !; xjp FREE TRIAL PACKACE sent by mail.' ' ! "SeVK; Mother Grass Sweet Powders,' Toot-Ease." > where. Trial package FREE. Address < J ALLEN S. OLMSTED, LE ROY, N. Y. 1

i» ‘ The higher criticisms of the drama usually come from the gallery gods. Garfield Tea keeps the liver normal. Drink before retiring. Even a woman never learns to sneeze gracefully. Mrs. Whislow’s Soothing Syrup for Children teething, softens the gums, reduces inflammation, allays pain, cures wind colic, 25c a bottle. Easily. Howell—He has a prosperous look. Powell —Yes, you could tell at • glance that he was a single man. Stop the Pain. The hurt of a burn or a cut stops when Cole’s Carbollsalve is applied. It heal* quickly and prevents scars. 25c and 50c by druggists. For free sample write to J. W. Cole & Co.. Black River Falls, Wla. They Draw Interest. “A kiss,” he said after just having had one, “is the most precious thing, and yet women give them away.” “You are mistaken,” she said. "We never give them away, we merely invest them.”—Fun. The Ruling Passion. Little Willie was an embryo ‘electrician. Anything relating to hia favorite study possessed absorbing interest for him. One day his mother appeared in a new gray gown, the jacket of which was trimmed in fiat Mack buttons showing an outer circle of the light dress material. Willie studied the gown critically for a moment, then the light of strong approval dawned in his eyes. “Oh, mamma,” he cried, “what a pretty new dress! It’s all trimmed in push buttons.” —Judge. How Old Was He? \ In a country school the boys of a certain grade were devoted to their teacher, a young lady of many charms. One Httle fellow of rather uncertain age was constantly proving his devotion by little acts of kindness, which did not escape the notice of the teach* er. Coming up to him one day she put an arm about his shoulders and said: “I believe I will kiss you for being so good to me, but how old are you?” “Oh, that’s all right,” he said, "I am old enough to enjoy it”—Mack’s National Monthly. Missing the Point. Representative Rucker of Colorado, apropos of a tariff argument about sugar, said to a Washington correspondent: “Oh, well, those men don’t see my point. They miss it as badly as the old lady missed her son’s. “ ‘Mother,’ a young man said, looking up from the Bulletin, ‘would you believe that it takes 5,000 elephants a year to make our piano keys and billiard balls?’ “ ‘Make our piano keys and billiard balls!’ cried the old lady. Well, I always understood elephants were intelligent creatures, but I never knew - before that they’d beep trained to make piano keys and billiard balls.’ ’ THE OLD PLEA He “Didn’t Know It Was Loaded." The coffee drinker seldom realizes that coffee contains the drug, caffeine,, a severe poison to the heart and nerves, causing many forms of disease, noticeably dyspepsia. “I was a lover of coffee and used It for many years, and did not realize the bad effects I was suffering from its use. (Tea is just as injurious as coffee because it, too, contains caffeine, the same drug found in coffee.) “At first I was troubled with indigestion. I did not attribute the trouble to the use of coffee, but thought it arose from other causes. With these attacks I had sick headache, nausea and vomiting. Finally my stomach was in such a condition I could scarcely retain any food. “I consulted a physician; was told all my troubles came from indigestion, but was not informed what caused the indgestion. I kept on with the coffee, and kept on with the troubles, too, And my case continued to grow worse from year tp year until it developed into chronic diarrhea, nausea and severe attacks of vomiting. I could keep nothing on my stomach and. became a mere shadow, reduced from. 159 to 128 pounds. “A specialist informed me I had a very severe case of catarrh of the stomach, which had got so bad h® could do nothing for me, and I became convinced my days were numbered. "Then I chanced to see an article setting forth the good qualities of Postum and explaining how coffee Injured people so I concluded to give Postum a trial. I soon saw the good effects —my headaches were less frequent, nausea and vomiting only came on at long intervals and I was soon a changed man, feeling much better. “Then I thought I could stand coffee again, us soon as I tried it my old troubled returned and I again turned; to Postum. Would you believe it; I did this three times before I had sens® enough to quit coffee for go®d and keep on with the Postum. lam now a well man with no more headaches, sick stomach or vomiting, and have already gained back to peunds.” Name given by Postum Ca, Battle Battle Creek, Mich. \ Look in pkgs, for the famous little t>ook, "The. Road to from" Mme to time.