The Syracuse Journal, Volume 4, Number 47, Syracuse, Kosciusko County, 21 March 1912 — Page 2

Syracuse Journal W. G. CONNOLLY, Publisher, SYRACUSE INDIANA {DIDN’T TAKE TO THE GAME Ttjat There Was Good Football Material In Ole Was Not at First Apparent. No wonder Ole was a sensation. Ho didn’t look exactly like football material to us, I’ll admit. Ho seemed more especially designed for light derrick work. Bost went right to work on Ole in a businesslike manner. He tossed him the football anij said: “Catch it.” Ole watched it sail past and then tore after it like a pup retrieving a stick. He got ij. in a few minutes and brought It back to where l?ost was rating. “See here, you overgrown fox terrier," he shouted, “catch it on the fly. Here!” He hurled it at him. “Aye ent seen no fly,”, Ole, lowing the ball to pass on as he conversed. “You cotion headed Scandinavian cattle ship ballast, catch that ball in your arms when I throw it to you, and don't let go of it!” I shrieked Bost, shooting at him again.” “Oil right," said Olie patiently. He cornered the ball after a short struggle and stood hugging it faithfully. “Toss it back, toss it back!” howled Bost, jumping up and down. “Yu tai me to hold it," said Ole, reproachfully hugging it tighter than ever. “Drop it, you Mammoth Cave of ignorance!" yellerd Bost. “If I had your head L’d sell it for cordwood. Drop it!" Ole dropped the ball placidly. “Das ban fule game,” he smiled dazedly. “Aye ent care for it. Eny feller got a Yewsharp?”—George Fitch, “At Good Old Siwash.” Pins and Pincushions. In an interesting history of pins just published under the title of “Pins and Pincushions,” one learns that there was actually no factory in England for the manufacture of pins until 1625. Up to that period supplies all came from abroad. But having established itself the industry has- flourished and now the English pin is regarded as the best the world produces. Another interesting fact gleaned from this book is that the fancy box into which we now put pins can boast of more ancient lineage than the pincushion. It was somewhere about Queen Elizabeth’s time that the pincushion came into vogue. Then it was a posh tive thing of beauty adorned with exquisite needlework and painting. It was in early Victorian days that the pincushion cult reached its zenith. We now’ prefer the fancy box as a receptacle for our varied assortment of pins. Those “Sooner” Basques. The Norsemen are not the only people credited with the discovery of America' before Columbus. Francois Michel, in “Le Pays Basques,” maintains that the Basque sailors who went north for whales arid cod were familiar with the coast of Newfoundland for centuries before the birth of Columbus, and that it was probably fropf one of their countrymen that the navigator learned of the existence of another continent. There is also a mystery about the origin of the Basque people and the strange resemblance between their language and North American dialects. Whitney, the American philologist, declares: ’No other dialect in the old world so resembles the American language in structure as the Basque.’ Did the Basques come from America to Europe.—London Chronicle. Fall Killed Somnambulist. A tragic death was that of Eric Zibberman, a •German sailor on board the steamer Vandalia, whfch has just been reported. While the Vandalia was in the Red Sea, Zimmerman, walking in his sleep, climped the rigging of the foremast and fell to the deck, fracturing his skull. The mates said that he had always been a somnambulist. He w’as a wealthy man once and owned a schooner of his own in Hamburg. Three years ago he took his wife and children for a trip from Hamburg to Hull. During a gale they were sw’ept overboard and lost. After that he shipped before the mast. Discouraging a Student. “Nobody can learn all there is that’s worth knowing in a lifetime,” said Mr. Meekton wisely, “and a man ought never to assume that his education is finished. I’m going to keep right ahead with mine. I’m going to study astronomy.” His wife looked at him sharply, and then in a cold, hard tone exclaimed: “Leonidas, you’ll have to think up some better excuse for staying out at night!” —Youth’s Companion. Immensely Rich. “Do you see that corpulent old gentleman alighting from a big red aujtomobile?” “Yes. He seems to be prosperous.” “I should say so! He has yard eggs every morning for breakfast.” Formed and Chloroformed. Willie —We’ve got a lot of Peter Pan kittens up at our house. Auntie —Why do you call them jpeter Pan kittens, dear? Willie —Because they’re never going to grow up.

FOULKE BRANDT RESTORED TO LIBERTY

■ ■ ' ■ Saffir . ■- < Jis t ‘ iMThr** jtnffl Y It

NEW YORK. —Foulke Brandt, the former Schiff valet, has been released from prison on bail furnished b>’ a surety company, but may be put on trial again. Our photograph shows the scene in the corridor of Justice Gerard’s court room during thd proceedings, and, inset, a portrait of BranaL

MILLIONS TO “JACKS”

$10,000,000 a Year Paid to Logger Army. Seventy Thousand Men and 22,000 Horses Employed In New England Forests—Lumber Crop Will Total 2,500,000,000 Feet. Bangor, Me. —Ten million dollars will be required to pay the army of lumbermen at work in the forests of northeast Maine, New Hampshire and Vermont and the provinces of New Brunswick and Nova Scotia this winter. In this army of loggers are 70,000 men and 22,000 horses. The fruits of the campaign will be a crop of 2,500,000,000 feet of pine, cedar, spruce, hemlock and birch. Maine’s logging industry 20 years ago seemed on the decline. The establishment of mills changed that. Today logs have advanced 50 per cent, in value and wages are higher than nt any other time since the days Immediately following the Civil war. When the first pulp mills were built in Maine the lumbermen regarded them merely as a convenient market for the smaller trees that were not fit for lumber. These logs were called “pulp wood” and were looked upon with contempt by all hands, including the river drivers who navigated them to the boom. The little logs would not bear the weight of a man and were productive of many a cold bath for those who handled them. Nowadays it is very different. The pulp manufacturers no longer depend upon the little logs, but cull out the large trees, leaving the smaller ones to grow and furnish a crop in future years. From a small proportion of the total cut of logs, the “pulp stock” has now increased so that on some rivers it equals and on other it exceeds that of the logs cut for the sawmills. In Maine the harvest for the pulp mills will reach the enormous total of 350,000,000 feet this winter. The amount cut for the sawmills will not be far from 400,000,000. In every department of the lumber Industry rapid progress is being made in methods and in appliances. In the old times no cne ever thought of sending men to the woods until snow had fallen. Now the crews that do the preliminary work'are sent up river in August, and a large proportion of the men are on thb ground long before snow comes, making roads and felling timber, which in fairly smooth regions is dragged to the yards at the time of the year. In the old times the men were obliged to make the greater part of the journey to the woods on foot. Supplies were carried in on “tote” teams, a most laborious and expensive method of transportation. Now almost all of the important regions are travers ed by railroads and the crew, provisions and camp outfits are carried quickly and .at moderate expense close to the scene of operations. Oxen were used to haul the logging sleds in the days of the pine, but now the big spruce, which has succeeded the pine as king of the Maine woods, is hauled by horses. Soon the horse His Sense of Humor. • Mrs. Youngwedd had been taking cooking lessons through a correspondence course. Although there was a marked Im provement in the culinary department of the Youngwedd homestead, the husband lost no opportunity for poking fun at his wife’s cooking. One morn Ing, just as he was leaving for bus! aess. she asked: “My' dear, what would you like for dinner this evening?” “Well” he rep'led, smiling. ‘“x?'U

is to be superseded by steam and electric machines. The latter are in successful operation on the headwaters of the Kennebec, Penobscot and Aroostook. VAST WORK IN DITCH LOCKING Yet One Man at a Switchboard In Panama Can Sall a Ship Through Canal. Washington, D. C. —To pass a big ship through each lockage of the Panama canal no less than ninety-eight electric motors will have to be set In motion twice and this number may be increased to 143, dependent upon the previous condition of the gates, valves and gther devices that make up the complex locking system of the great waterways In passing a ship through the locks it will be necessary to open and. close miter gates weighing from 300 to 600 tons, fill and empty lock chambers containing from 3,500,000 to 5,000,000 cubic feet of water and lower fender chains weighing 24,098 pounds each and to tow the vessels through the locks. Yet so admirably has this tremendous task been systematized by the designing engineers that, according to Canal Record, all of these operations, except that of towing, will be controlled by a single man at a switchboard.

TRADE COURT IS OPENED

No Jury or Lawyer Required and Appeal From Decisions of Arbitrators Not Permitted. New York. —The business men’s court of honor, a tribunal without judge, lawyer or jury, yet recognized by the laws of the state, has been revived in New York qfter a lapse of 17 years. The court is conducted by the chamber of commerce to settle disputes among merchants, and, so far is is known here, there is no other court like It in the world. In 1768 the business men’s court was established and for more than a century merchants adjusted their disputes there. In 1874 the legislature voted a salary of SIO,OOO a year t< the official arbitrator of the court, and when this salary was discontinued in 1895 the body passed ou| of existence. Several months ago a movement was begun looking to the reestablishment of the tribunal, with the result that several cases have just been heard before it. To try the average case requires an expenditure of only SSO or S6O, compared with the heavy expenses of trials in the regularly constituted .courts of the state. The court is in charge of the chamber of commerce’s committee on arbitration. The committee selects from the membership of the chamber a list of men qualified to serve as arbitrators of disputes, who are sworn in by a justice of the supreme court. When any issue Is referred to the committee for settlement the dis-

have lesson 4 with exception *e,* a little of lesson 9, and perhaps the postscript oi lesson 12 for dessert”— Woman’s Home Companion. When Accidents Surely Happen. Applicant—l understand you offer Insurance for all sorts of queer poses? The Manager—Why, yes, we endeavor to cover most of the reasonable chances The Applicant—Well, then, Td like to have vou insure me »*alnst

RULE OF REASON IN DIVORCE Kentucky Judge Uses the Solomon Pian in Untying a Matrimonial Knot. Louisville, Ky?—Solomon’s rule of reason was invoked in divorce court here in unraveling a knot of conflicting evidence, when John and Margaret Wetzelberger, who had lived together thirty-five years and reared a dozen children, both applied for a decree. All the girls in the family allied themselves on the side of their mother; the boys were divided. In granting a decree to Mrs. Wetzelberger, the court said it was his opinion that “daughters, as anile, have a better opportunity to know the condition in a family,” arid he deemed it inconsistent with the woman’s long years of faithfulness in rearing the large family needlessly to abandon her husband*, as /purged, or to falsely ao cuse him of cruelty. J — , Two Cla«ments for Job. New York. —Mrs. Anna Jellinek, decreed in her will that her cousin, Joseph Berger, should administer her estate. She has two cousins of that name, and both want the job. The courts must decide. Is Taft Supporter. Wilkesbarre, Pa. —John J. McDe vitt, the “millionaire for a day” after returning from, a visit to the White louse, announces he is an ardent Taft supporter.

putants are permitted to select the arbitrator. If they are unable to agree upon one each is permitted to choose an arbitrator, the two thus chosen to select a third. There are no appeals from the court. It has no means of enforcing its decrees, relying upon the fact that merchants will not injure their reputation by repudiating their written agreement to accept the rulings. In addition to the lessening of expenses and saving of time, It is said that the court is enabled to render decisions which are generally satisactory to the disputants. Arbitrators ngaged in the same line of business 's trie disputants are selected, so ’iat tbey may bring expert knowl'ge to bear upon each case. The urt is open to all business men of i city. Each disputant furnishes s own witnesses and pays his fees, he arbitrators receive $lO a day. The proceeding's are secret Bathes in SOO Gallons. Au Sable Forks, N. Y.—Ellison N. Cooper, well known throughout this sectibn, has received a new bathtub that is 7 feet 4 inches long, 3 feet nches wide, 4 feet deep and weigh 1,940 pounds. Lt will hold 800 gallons of water and is made of solid porcelain four inches thick. After two steel girders are put in Mr. Cooper’s hoase to support the bathtub he will be able to take a bath in comfort. Heretofore Mr. Cooper has had to take his bath in sections. He stands six feet four inches and weighs about 400 pounds.

my name in the papers when I’m out joy riding with a bunch of chorus girls and an accident happens* At Her Worst. "Did you ever see the young woman you are going to marry in the morning when she wasn’t dressed for company?” asked the inquisitive married man. “No; but I’ve seen her at their summer cottage, and I’m sure she never could look worse than that.** was the reT*»-

Advertising]! | n Talks n I |c OOOCXDOOOOOOOC oj

EFFICIENCY IN ADVERTISING Can Only Be Obtained Through Good Salesmanship and Good Business Methods. Byron W. Orr at the last meeting of the Toledo Ad club delivered an entertaining talk on “Advertising Successes and Their Reason.” He said among other things: "Advertising successes mean what? Profit making. . “Merchants are i» business to make money—profits. Statistics show that a large percentage of merchants engaged in business make a fizzle of it. “The maxiinum of legitimate profit comes through the efficiency of advertising, salesmanship and correct business methods. Many merchants are wasting fully 90 per cent of their advertising expenditure through inefficient store service. It is only when each employe is giving the business his best thought and efforts that your advertising, will be placed on a 100 per cent basis.” Mr. Orr, who was advertising manager for a big New York store, several years ago, told of the preliminary work done by his department before the opening. The amount of the appropriation made for advance advertising was SIO,OOO, one-half of which Mr. Orr spent in newspaper publicity. The other half was used in the publication of 100,000 booklets and 25,000 souvenirs for distribution on the opening day. The ads were prepared with great care after many interviews with the buyers and heads of departments. No prices were named and no special Items of merchandise were mentioned, the space being employed to tell of the policy of the new store, its methods, the character of the goods offered, and the advantages of trading with the firm. The store opened on a Saturday, the public merely being invited to come and inspect the store and its goods. The crewd was so great that an extra detail of police was sent to the store to handle the people. The opening was a great success, and on Monday, the first sales day, the store was thronged with buyers. Mr. Orr was the first to use a colored page in the Herald for advertising a department store.

Experience teaches that prosperity in mercantile pursuits depends upon advertising In the best papers during the right season. Merchants may get along without it, but they only eke out an existence. The prosperous merchant is the merchant that ably assists his business by liberal advertising application.

Getting Attention. The primary object of every advertiser is to secure attention for his an nouncement. We learn from an em inent authority on. the psychology of advertising, who wrjtes in a current magazine, that “there are four "Ways in which attention may be effected,” as follows: (1) By increased relative intensity of the stimulus. (2) By intrinsic interest of the stimulus. (3) By accommodation of the sense organ involved. (4) By preperception—anticipatory preparation from within of ideational centers to be concerned. This information will no doubt be of great value to all practical pub-licity-seekers, and we commend it to their earnest consideration. At the same time we venture to add the advice that, while they keep an eye on the “relative intensity of the stimulus,” the “sense organ” and the “ideational centers” (whatever they are) they keep the other eye trained upon the selection of a widely-circulated newspaper medium that has the reputation of being closely read by intelligent buyers.—Philadelphia Record. Ad Brought Results. , This want ad. appeared in a Muskogee (Okla.) paper, and a large feed and commission company came very hear shutting up shop, and two of the clerks are on the verge of temporary Insanity: “Wanted: Cats. TJie ugliest and hungriest in the city. Ten cents apiece paid.” When the manager of the store inserted the ad. he stated: “You bet we want cats; the kind we want are the strong and heroic kind, that will tackle a rat as big as themselves. The rats are about to carry off the store, and we want some good ratters and mousers to help protect our stock." By actual count, 786 felines had arrived at the commission house by noon the following day. Then the front door was padlocked and the manager and clerks went to their homes in cabs. Peace With Honor. The best way to preserve peace is by having respect for the dignity, ambitions, and ideals of foreign nations as well as our own.

DOESN’T HOLD GOOD TODAU Barnum Idea That People Delight In Being Humbugged Relegated to Scrap Pile. But a few years ago the popular idea of advertising was a method for catching the public. In these days the average advertiser regarded the buyers as so many suckers; the business of advertising didn’t take honesty and integrity into account The old idea, to which a few still cling, was summed up |>y Barnum, who said, “the people like to be humbugged.” Those who still advertise with the idea that the people delight in being humbugged have confused notoriety and advertising, and they have put a low estimate on the intelligence of the people. The idea that the people delight in being humbugged, the idea that advertising consists in catching the people and the idea that a successful business can be established on false pretense, have been relegated to the scrap pile along with a lot of other old-fogy ideas which were designed to confuse the people while their pockets were ‘being searched, says the Lafayette (Ind.) Journal. Modern advertising has been placed on a business basis—on an honest basis—on a scientific basis. .Certain elements of value enter into its making and the advertiser who has studied the subject knows that advertising is not a matter of chance. If a six inch advertisement costs a certain amount that cost must be backed by a certain amount of circulation, proved and sworn to, and the advertiser knows that the circulation is of value to him. Scientific advertising is the only way, .because it giVes to the advertiser exact knowledge as to what he is buying. A successful merchant believes that he should be equally honest in dealing with the public. The publisher who builds right should apply the honesty test to his advertising space, just as the merchant who has grown away from the idea of humbugging the people, demands honesty in his advertising expressions. Advertising space is a business commodity, the value of which is determined as definitely as any commodity that enters into the merchants’; business. Rules governing the value of advertising space, are so well defined that there is no reason for mistaking its worth and no occasion for expecting it to be discounted. For many’ years advertising space was misunderstood, misrepresented and greatly abused. But demands of the business world have made it the most exact commodity of the market. The scientific basis on which it has been placed is a part of the modern advertising plan, a business plan that contemplates honest dealing. The merchant who puts honesty into his advertisements is endorsed by the newspaper or publication that applies the same principle to its advertising rates, and the newspaper or publication that recognizes the square deal and sells its space on the basis of worth should be endorsed by the merchant who is doing business on that basis. Good Advice Improved Upon. “When you do circular advertising,” says the Mail Order Journal, "be particular about it. Do it as neatly and artistically as if you were a highgrade milliner advertising a spring opening. Mail such matter in a closed enyetope of good quality with a twocent stamp attached.” That is good advice, but the Philadelphia Record improves upon it. “When you are about to do circular advertising,” says the Record, “first count up the cost of the envelopes of good quality and the two-cent stamps and the paper and the printing and the addressing, and then get advertising rates from the best daily newspaper in the territory you wish to cover. “Compare the number of people your circulars would reach (remembering that most of them would be unread) with the number the newspaper advertisement would reach. Compare the relative influence of the circular and the home newspaper. When you have done these things you ■will save your two-cent stamps and let the newspapers pay for the transmission of your messages.”

Printers’ Ink says:—Our idea of the proper length for an ad & is that it be long enough to reach from the goods to the consumer.

An Advertisement and An Editorial. In the curreht issue of Judicious Advertising is an advertisement which says: “You can talk to all classes, all th® people, all the time, only by using street car advertising.” And on another page is an editorial which says: j “The most interesting thing to an advertiser is to kgow who reads the publication —who will see the message he prepares with such care. Are the subscribers and readers persons who will not only be interested in the message, but will be able and willing to buy what he offers for sale? Because unless this be the case it is foolishness for an advertiser to spend time and money in sowing seed on unfertile ground.” The editorial is right. The advertiser does not want to talk to “all” classes. He wants to talk to the buying classes; that’s wbaX he pays for.

Ornamental penmanship is also p flourishing industry. Most human maladies arise from wrong dieting. Garfield Tea gives immediate relief. Platonic friendship and perpetual motion are all right theoretically, but they refuse to work. 4 Mis. Wtnslow’a Soothing Syrup for Children teething, softens the gums, reduces Inflammation, allays pain, cures wind colic, 2bc a boule, Stingy Thing She—Oh, I have no doubt you love me; but your love lacks the supreme touch—unselfishness. He—What makes you say that? She—You admit IL You want m« for yourself alone, you say. important to Mothers Examine carefully every bottle ot CASTORIA, a safe and sure remedy so« infants and children, and see that it Bears the Signature of In Use For Over 30 Years. Children Cry .for Fletcher’s Castoria New Commandment Senator Penrose, apropos of President Taft's anti-monopoly message, said the other day, with a smile: “In the past we were forbidden, to put our trust In riches, but now we are forbidden also to put. Our riches in trusts.” No Chance About It. “I’m awfully sorry it happened,” apologized the abject young man, after the stolen kiss. “Happened!" she exclaims. “Happened! That is worse than the kiss! If you didn’t have it in mind when you asked me to stroll away back here in this quiet corner of the conservatory I shall be offended, after all.”—Judge. Father Now in Second Place. She was a prim miss of thirteen who stood before the rpctor ot a well known New York Epjist-opal church and looked him squarely in the eye “Please repeat the commandment again,” he said, fpr he was cate chising her with regard to her knowl edge of the Scriptures (apropos of the coming confirmations. 'Honor thy mother and thy fatherj that thy days may be long in the land which the Lord thy God giveth thee.’’ was the sponse. “Honor thy mother and thy father.” mused the rector. “Who taught you that?" "Mother.” was the response. "These are; certainly suf fragist days upon which we have fallen.” remarked the minister. “Father used to come first.” j The Very Best Make. In the course of an after-dinner speech in praise of woman, Samuel Untermyer, the New York lawyer, said in Pittsburg: “A commercial traveler remarked the other day to a storekeeper: “‘Make yourself a Christmas present of a cash register. It will keep strict and accurate account of all you receive and all you disburse. It will show you what you save and what you squander, what you spend foolishly and what you spend wisely, where you should spread out and where you should vetrench, where you waste and how you waste it—’ “ ‘But,’ said the storekeeper, Tve already got a cash register which does all that and more.’ “ ‘Whose make is it?’ asked the salesman, frowning. a ' “‘God’s make,’ the storekeeper replied ; and with a smile at once reverent and grateful he nodded toward his handsome wife seated in the •ashler’s cage.” FROM THE NORTH COUNTRY Where the Winters Are Cold -and the Snows Deep. Writing from the vicinity David Harum made famous, a irian says that he was an habitual coffee drinker, and, although he knew it was doing him harm, was too obstinate to give it up, till all at once he went to lieces with nervousness and insomnia loss of appetite, weakness, and » generally used-up feeling, which practically unfitted him for his arduov « occupation, and kept him on a cow th at home when his duty did not call him out. “While in this condition GrapeNuts food was suggested to me, and I began to use it. Although it was in the middle of winter, and the thermometer was often below zero, almost my entire living for about six weeks of severe exposure was on Grape-Nuts food with a little bread and butter and a cup of hot water, till I was wise enough to make Postum my table beverage. . “After the first two weeks I began to feel better and during the whole winter I never lost a trip on my mall route, frequently being on the road 7 or 8 hours at a time. “The constant marvel, to me was how a person could do the amount of work and endure the fatigue and hardship as I did, on so small an amount of food. But I found my new rations so perfectly satisfactory that I have continued them —using both Postum and Grape-Nuts at every meal, and often they comprise my entire meal. “All my nervousness, irritability and Insomnia have disappeared and healthy, natural sleep has come back to me. But what has been perhaps the greatest surprise to me is the fact that with the benefit to my general health has cornea remarkable improvement In my eye-sight. “If a good appetite, good digestioh, good eye-sight, strong nerves and an active brain are to be desired, I can say from my own experience, use Grape-Nuts and Postum.” Name given by Postum Co., Battle Creek, Mich. Read the little book, “The Road to Wcllville,” in pkgs. “There’s a Teasom” Uver read the above letter! A «e«» one appears from time to time. They are cenuine, true, and full of humaa Interest.