The Syracuse Journal, Volume 4, Number 46, Syracuse, Kosciusko County, 14 March 1912 — Page 2

Syracuse Journal W. G. CONNOLLY, Publisher. SYRACUSE INDIANA DAVIS CALLED OFF THE BET Editor Had the Best of Author in One Way, but Victory Was Not Altogether Complete. John Kendrick Bangs tells this story of an attempt he made to get the better of Richard Harding Davis, according to the New York Evening Post: “Davis and I were talking one day of his Van Bibber stories, and incidentally, I asked him how long it had taken him to write them. “*O, about ten days’ each,’ he replied. “I ventured to express the opinion that such a story could well be written In a couple of hours, and the result was that we made a bet of a dinner based on my ability to w rite a ,story similar in style to the Van Bibbers, and to have it accepted by a New York editor. “When I reached my home in Yonkers that night I wrote the story, the work occupying the time from eight until ten o’clock; at ten the next morning I reached my office in Franklin square; at 10:30 1 submitted my story to myself; by 10:45 1 had read it, my warm regard for the author leading me to expedite the matter as much as possible; at eleven o’clock 1 accepted the manuscript, and at 11:15 I drew an order oh the cashier for SIOO in payment, which I at once cashed. Then 1 went out to find Davis. Meeting him, 1 told him of what I had done, detailing the various steps, and at the end held out in my hand the cash to prove that the transaction really had been consummated. “Davis looked at me, then at the bills. „ e “ ‘Well,’ I said, ‘what of that dinner, Davis?’ _ “‘Huh,’ grunted Davis, ‘if you have all that money yod can afford to buy .your own dinner.’ ” When She Grows Up. The latest addition to the prize compositions from children of the public schools now rests at the Franklin ■building, the headquarters of the local school svstem, and is a most naive dissertation on “When I Grow Up. The author of the composition is an eight-year-old girl, who plays with dolls and is in the third grade. The iteachers all believe she has the correct idea of leap year, for she has announced in her composition that she intends to marry the little boy who j ■sits across the aisle from her. “When I am 19,” begins this work of art, “I am going to be a school (teacher. When I am 25 I am going to get married to: ! Here follows the name of the fortunate lad of 8% years. , “If the first child is a girl it will be named Freida Egbert. If it is a Iboy it will be named Lucullus. And then the concluding line brings a sadly prophetic vision: : “Maybe I Vfill be an old maid”— Washington Star. The English in Shakespeare’s Day. “The English are good sailors, and better pirates, cunning, treacherous and thievish; about 300 are said to be hanged annually at London. . . . They are powerful in the field, successful against their enemies, impatient of anything like slavery; vastly fond of great noises that fill the ear, such as the firing of cannon, drums and the ringing of bells, so that in London it Is common for a number of them, that have got a glass in their heads, to go up into some belfry, and ring the bells for hours together, for the sake of exercise. If they see a foreigner, very well made or particularly handsome, they will say: ‘lt is a pity he is not an Englishman.’ ’’—Quoted in “Life in Shakespeare’s England.” Felt He Had a Safe Risk. H. A. Harris, the champion pistol shot, told a shooting story at a supper in San Francisco. "There was a party of amateurs , here,” he said, “who thought they’d do some live pigeon shooting; so they ordered thirty birds from y a suburban dealer. The shoot came off duly. It was a wonder. To give you a correct idea of it, I must quote from a letter sent by the dealer to the amateurs the day. The letter ran: “Gentlemen—l thank you for your order, and beg to state that I will lie only too happy to supply you •with birds for all future shodts. The entire thirty pigeons, for which you ■paid me fifteen cents a head, returned home safely, and, moreover, brought two strays with them. My price to you hereafter will be one cent per pigeon.” Impossible, Though. “Yoir are going to inherit all my I money,” said the rich old man. ' “Yes,” sobbed the youth. “I wish to goodness I could fix it sc that you could also inherit my ability to take care of it,” was the old man’s last expression. ’ Stunned. “Your case is nolle pressed,” said Police Judge Church White of Atchison to a prisoner the other morning. “I don’t know what that is,” replied the prisoner, “but 1 think I ought to have a chance to consult an attorney before being handed a bunch like that.” Hoodo Ahead. Bacon—The superstitious people will see no happiness in 1912. Egbert—Why so? “Oh, just add up the figures ”

Advertising I n Talks [|j Jo 0000000000000 y PRESS BEST TO REACH PEOPLE Big Corporations Have Learned That Erecting Big Buildings Is Not Profitable Advertising. Many attempts have been made to invent methods of advertising that will be superior to the ordinary mediums like the newspapers, magazines, street cars and billboards. In the Search for novelty hundreds of schemes have been devised, and although some have been effective to a degree a majority have been absolute failures. A fine building is regarded as a good advertisement of a -business, just as good clothes produce a favorable impression upon those with whom their wearer comes in contact* The observer who sees it regards it as an evidence of prosperity‘and responsibility. The Equitable Assurance Association’s building, recently destroyed by fire; the Singer and Metropolitan towers, the tallest office structures in the world, were erected not so much for these several institutions as to provide striking and impressive advertisements. Immense buildings like these rarely produce a sufficient amount of revenue to pay even a small interest on their cost. When there is a deficit it Is charged, as likely as not, to the advertising account. The question that is sometimes considered in board meetings is, “Is it worth the price?” and the usual conclusion is that it is not. It is reported that the Equitable, which at one time had plans prepared for a skyscraper that should overtop all others and which would cost from $20,000,000 to $30,000,000, has abandoned the project. V The success of insurance companies depends upon the amount of policies they can write during the year, and the Singer company relies upon its sales of sewing machines to furnish dividends for its stockholders. Have the buildings erected by these companies materially increased the business of either one? We doubt it, says the Editor and Publisher. In order to sell anything to the public you must present to that public, either through your salesman or through the newspapers or magazines, a description of what you have to sell.. Palatial and artistically’ constructed buildings cannot take the place of real, persuasive advertising in popular mediums. Therefore, how much better off all three of the great companies mentioned above would be today if they had taken the millions they have spent in erecting colossal office buildings and spent/ them in acquainting every man and/woman in the country through popiilar and effective advertising mewith what they have to sell. Newspapers penetrate every city, towfi and hamlet in the United States. are read because the people depend upon them for the news of the neighborhood, state or nation. They are throbbing with life’. They bring messages of cheer to the shut-ins, they broaden the horizon of those who live in isolated communities, they reach the homes of all who have money to spend. If any one has a message of any kind to deliver he can find no better or quicker way of delivering it to the whole people .than through the newspapers.

iS « The manufacturer who de*4 cides that he will put out hon- »• est, reliable goods and then 4? trust to the system of being 54 “advertised by his loving 4? L friends,” will undoubtedly in ,4? time acquire a delightful little S? circle of “loving friends,” but he ?4 will never live to see his trade’4 mark rated at a million dollars. %

Can’t Be Too Careful. “I want,” explained the advertising man, “I want a picture that has the Idea of speed in it — speed. I want it to go at a regular marathon. But it’s got to be new.” “Yes, I see, said the artist, and he picked up a pencil. “How about Mercury? Something like this?" He sketched rapidly the figure of the messenger of Olympus, winged sandals, winged cap, symbolic staff and all. The advertising man looked It over approvingly. “Seems all right,” he commented. ‘But what does it mean? Who’s Mercury?” “Oh, Mercury? He wac the speediest thing that ever lived,” the artist declared. “Mercury was the god of speed, you know. But the advertising manager gave one long regretful look at the sketch and shook his head. “Too bad,” he murmured sadly. “Too bad; I like its looks, but it won’t do. It won’t do, young man. We can’t get mixed up with any one’s religion like that” — Philadelphia Ledger. Did She Buy? A young lady was trying on a pair of shoes and asked toe clerk if he didn’t think one of her feet was larger than the other. “No,” he replied diplomatically, “I should say that one was a trifle smaller than the other.”

ROSES AND THORNS IN ADVERTISING By WM. C. FREEMAN. I don’t know whether I ever before quoted the following poem from Frank Stanton’s pen for the purpose of making an advertising application, but whether I have or not it Is worth printing again: v “This old world we’re livin’ in Is mighty hard to beat. We get a thorn with every rose But ain’t the roses sweet?” We are living In a wonderful business age. The United States offers greater opportunities for business development than any other country. We haven’t yet commenced to realize on our possibilities. “It is mighty hard to beat” us, though, in the development we have made. “We get a thorn with every rose”— sure enough, for no success is achieved without many a struggle, many a pricking of the thorn of disappointment and discouragement. The advertiser, just beginning —the advertiser, old -in the business —both say, “That advertisement didn’t pay; it lost me money.” That’s the thorn pricking. It pricks often in advertising; don’t forget that. The merchandise you offer looks good to you—you think you have selected stocks wisely—you think you have manufactured something that people will jump at. The old world looks pretty good to you—you are content with your merchandise and yourself—you think that "it is mighty hard to beat” you. You reach out with a beautiful advertisement. That will fetch them, you sav. You pick the roses you have mentally pictured! They all right enough, but before you get through picking them, how many times have things gone wrong—how many thorns nipped you? If one gives up because of the thorns in business, if he does not keep on going after the roses —how will he ever realize Mr. Stanton’s words, "But j ain’t the roses sweet?” . You bet they are. The advertisements that seem un- j successful are the thorns, but if you keep on, everlastingly—keep on pick Ing and picking, then you can say to yourself, “Ain’t the successful adver tisements good, though?” No firm lives that can always put out a pulling ad., but if It puts out enough of them, they will bring more | roses than thorns. — CHURCHES TURN TO PAPERS Action of Religious Denominations a Striking Tribute to Efficacy of Advertising. It is a striking tribute to the effi cacy of newspaper advertising that one after another great forms of in dustry or thought which seek to sc cure the widest publicity turn to it as the ideal medium in securing the attention of those they aim to reach This holds true, says the Philadelphia Record, of those who have wares to sell, such as merchandise, insurance or services, but also of those who address themselves more especially to the emotional or religious nature of men and women. It is not strange, therefore, to find that the churches are appreciating more and more the value of newspaper advertising, especially in their mission work. The United Presbyterians, for instance, have been so impressed by the results of a campaign of newspaper advertising that they 'have decided to continue it as a part of their methods of raising money for mission work. Other denominations have taken up 8 the subject, one interdenominational official group planning to spend $50,000 within six months in newspaper advertising. Another group of, business men interested in foreign missions decided to devote another $50,000 to a year’s propaganda of this phase of church ° work. At the same time, in connection with the Men and Religion Congress in Washington next April, a Publicity Commission, on which are experts in newspaper advertising as well as publishers and editors, is making a scientific study of the whole subject of the churches and the newspapers. What benefits the churches in the way of publicity will help the business man even more, for the results are likely to be more tangible and direct. Urges Advertising the Gospel. Rev. Aquilla Webb, pastor of a Presbyterian church of Louisville, Ky„ told the ministers attending the Presbyterian Home Mission conference at Kansas City the other day. that he is a strong believer in advertising. “I had beeii\ having some difficulty in getting any number of people out to ray Sunday evening service,"’ he said. “I decided)to advertise. “With the -hem of the newspapers and by preaching\truth harnessed to life on live topics 1 succeeded in packing my church every night.” Plan to Brand Advertising. Official branding of advertisements, thus guaranteeing their trustworthiness, is being considered by the Advertising Men's league of New York, at the suggestion of E. F. Treft of Chicago. No details as to how the scheme is to be brought down to a practical basis have been prepared, but the idea of some system whereby the brand of reliability may be placed officially upon such advertising as is found deserving has met with widespread approval from advertising men.

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TAFFETA’S MANY USES MATERIAL Id THE MOST POPULAR OF THE SEASON. Two-Color uowns Much in Vogue— Semblance of Severity One of the Smartest Features of the New Season. Taffeta has a prominent place Among the new materials, although the modern brands of this silk bear little resemblance to the old. The choicest qualities, especially those in old blues and pinks, have a luminous surface as if they had been slightly faded by moonbeams. Shot taffeta, or chargeable taffeta, as we called it in other days, has a special vbgue, costumes in this sort being trimmed generally with the two colors. There are gowns entirely of taffeta, taffeta coats, taffeta hats and trimmings of taffeta A RWlrl i 1\ Il AA \l i foi IjWO Dress of Shot Gray and Blue Taffeta and Plain Gray Veiling. on chiffon, lace, net and every other thin fabric used. .The veiling dresses, taffeta trimmed, are most effective, the bands or other ornamentations being put on with close machine stitching. : The illustration shows a dress quite plain, yet this severity is one of the smartest features of the new season. The toilet, which is for medium dressy use, is of shot taffeta in gray and blue and plain 'gray veiling. The cording used upon the bodice and long tunic is made of the veiling and silk comBOTH NEAT AND SERVICEABLE Sachet Primarily Intended for Hand* kerchiefs, but May Have Many Other Uses. Ideas for simple and easily-made handkerchief sachets are always welcome, as they can be used for many other purposes than that which their name indicates, and they form good receptacles for veils, gloves, ties, etc. They are also useful little articles to make for sale in a bazar, and they form acceptable presents. Our sketch illustrates a particularly neat and serviceable sachet, carried out in pale pink satin edged with silk .. H y cord of an apple green color, and lined with white satin. It can be cut out in one piece of the shape shown in the diagram oh the right-hand side, lined, and then folded at the point indicated by the dotted line, and sewn together at the sides. Between the

bined—two narrow pipings twisted together—while the frilling at the neck is of plain white°silk mull. This would be an admirable design for a cloth or satin street dress, and if liked a peplum could be added to the waist. II the cording seems too difficult for a veiling wait and tunic, a bias of ths taffeta could take Its place. One of the most extraordinary uses of taffeta is its employment on odd chiffon bodices and on all such waists in filmy materials as would be worn with fine tailored suits. The silk and chiffon are blended together in the most patchy ways, one part of the waist being of one material and the rest in the other. There is no rule for the dividing line; the bottom of the waist may be of the taffeta, or only the sleeves and belt and peplum, for these old-time little tails are as plentiful as blackberries in August. One stunning bodice seen recently was ot white chiffon and black taffeta, with which had been thrown in some wisps of black chantilly and delicate silver embroideries. But the chiffon part of the waist, the white, was absolutely without a touch of garniture, and so such parts looked singular indeed with the fussiness elsewhere. On a waist of plain cream silk net over a thin gold tissue, taffeta *n hall a dozen different colors had been used to make a daisy trimming, the flowers njinuto and massed together so that their form was lost in a riot of color Bulgarian reds, blues, greens and pur pies and golds flashed richly from this unique decking, which appeared only on the wide sleeves of the waist and in a brooch of immense dimensions that held the bodice at the bust. When making over an old evening dress or one in any thin, pretty fabric with which this silk would blend, a bit of new taffeta will come in fine ly for shoulder braces, belts, peplums and pipings. A short taffeta coat, with a frilling below the belt and three-quarter sleeps—this to be worn with a.ny dress of a smartish nature — is another device for the use of this fairly inexpensive and very smart material. At any rate one must have some thing of taffeta this spring, if it is nc more than a cart wheel in a hat, oi else be behind the times. We are going to have a taffeta madness. and it has already begun. MARY DEAN. SELECT COLORS WITH CARE Highly Important Accessory to the Costume Demands a Great Deal of Thought. Color counts for a great deal at present. It is, however, color used with discretion. The latest method ol introducing a right note of color is tc be found in the handkerchief of the moment. A little square of lawn, with a border in some bright tint, is tucked into the fastening of the tailor-made. The little accessory must match some part of the toilette. A hew feather trimming, which does credit to the fertile ingenuity of the inventor, is one which is made of ostrich plumes of various tints and shades. Any old ostrich mounts may be used, a bunch of uncurled feathers being collected together, and the stems wound with wire. The tips are then cut off perfectly square, so as to form an ornament in shape resembling a cockade. The fronds are not curled, and the ornament is laid against the upturned brim of a fur toque. cover and the lining a thin layer o! cotton wool should be spread, plenti fully sprinkled with some sweet-smell-ing sachet powder. The silk cord is carried into three loops at each corner, and again in the center at the base of the opening. The conventional design we give can be easily worked from our sketch, and should be ein broidered in apple green silk to match the color of the silk cord. If preferred some pretty floral design may take its place, and for this purpose there are many suitable transfer designs to be obtained. High Heels and Hobbles. Taken singly, high heels and hobble skirts are sufficient handicap for any woman; taken together, they are more than the sex can sustain in safety After the study of 73 cases, covering a period of three months, the Pennsylvania railroad has reached the conclusion that this combination of high heels and hobbles is responsible for a large proportion of the injuries ustained by women while getting on and off trains and in mounting or descending station stairways. “Heel caught on step of coach and tore off,” and “High heel caught while descending stairs; wore hobble skirt,” are typical entries in the reports of accidents.— Leslie’s. Value of Association. “Nc woman should ever stay at home all the time. The woman who is always at home does not always have the most attractive home, for she grows dull and narrow without the Inspiration of meeting, greeting abd mingling with others.” says Farmer’s Wife.

STORIES OF 28TH WISCONSIN Regiment Had Many Interesting Experiences During War—Senator Davis Served as Lieutenant. The Twenty-eighth Wisconsin was composed almost wholly of \Vaukesha and Walworth county mell. Large numbers were recruited from among the farmer boys, though every village In the counties made generous contributions. The regiment completed its organization at Camp Washburn, Milwaukee, and was mustered in about the middle of October, 1862. Dr. James M. Lewis of Oconomowoc was the first colonel, writes Col. J. A. Watrous, U. S. A., in the Milwaukee Sentinel. On December 20, 1862, the regiment left Milwaukee with orders to report at Columbus. Ky., reaching there two days later. It was at once sent to Union City, where It was expected it would be called upon to go into a fight, but returned to Columbus the next day, the enemy having taken his flight. Early in January, 1863, it went to Helena, A/k„ where it became a part of the Thirteenth army corps, a member of the Second brigade. From this point it went on transports to St. Charles, Ark., where, with a force of cavalry and artillery, all under command of Colonel Lewis, it took charge of the place. ,It returned to Helena two weeks later and remained in camp there until February 24. The Held It Against Great Odds. regiment did much extra duty, going on various raids, and was occupied for a long time in the hard werk ot constructing fortifications. Once when the Twenty-eighth went to the support of an Indiana regiment it was under the fire of a gunboat and a Confederate battery the better part of a day. It participated in the unsuccessful attack on Fjrt Pemberton, and after that JSfturued to Helena. In a raid accompanied by cavalry and a section of artillery, commanded by Colonel Lewis, they met and drove back a targe force of cavalry and destroyed An immense quantity of stores, returning to camp wlthotjjf loss. From April 8, 1863, until July 4, the regiment was in camp at Helena, and gave invaluable aid in fortifying the place. It also during that time participated in an expedition in the direction of Cotton Point, Ark. Gen. Frederick Salomon, who had entered the service as colonel of the Ninth Wisconsin, was placed in command of the force at Helena, a tact which was very pleasing to the Twen-ty-eighth Wisconsin. General Salomon was entitled to credit for the thorough preparation that had been made for the battle which was fought on July 4. His small force, about 3,500 men. was so well protected and the town was so substantially fortified that .he held it in spite of the desperate fight of an army of 15,000 Confederates and defeated the enemy, inflicting great slaughter. The Twenty-eighth received praise from the general for its brave and splendid conduct. It occupied an important position and held it against great odds. In August, 1863, the Twenty-eighth accompanied Gen. Fred Steele on the Little Rock campaign. Colonel Lewis had command of the Second brigade and Lieutenant Colonel Gray commanded the regiment. It remained at Little Rock from September 10 until October 26- and then participated 1A the race after General Marmaduae's force, but turned back after reaching Rockport. At about this time the Twenty-eighth was ordered.to joinc the command of Colonel Powell Clayton at Pine Bluff. Colonel Clayton, who afterward became a brigadier general, was so well pleased with the Wisconsin regiment that he kept it with him as long as possible and has never forgotten his association with It. Colonel Gray was in command of the post at Pine Bluff for some time. Six companies of the regiment participated in an expedition to destroy a bridge on the Saline river in March, 1864. White on guard at that point It was attacked by a Confederate iorce of 1,500. The Twenty-eighth men deployed and held the large force at bay until the balance of the Unionists were in position. The Confederates were repulsed with great loss.

IffIIPNAnONAL SimrSwi Lesson (By E. O. SELLERS. Director of Evening Department, The Moody Bible Institute of Chicago.) LESSON FOR MARCH 17. THE PARALYTIC HEALED. LESSON TEXT—Mark 2:1-12. GOLDEN TEXT—“Bless the . Lord, Oxny soul, and forget not all his benefits; who forgiveth all thine iniquities: whd healeth all thy diseases.”—Ps. 103:2-3. Events tread upon the heels of events in the life of Jesus, especially during his early Galilean ministry, and none depict these events more graphically than St. Mark, who is presenting us a picture of him as a servant. Jesus had been upon a preaching tour and now returns to the town of Capernaum. As soon as it was noised about that he was at his home a crowd quickly gathered about the door. So great was the crowd that there was no longer any room in the house nor about the door, that is the crowd was so dense that late comers could not look in to see and hear the prophet. That many elf these were attracted by his'popularity there is nb doubt, but it gave Jesus an opportunity to speak and prei.ch which he was quick to se*ize upon. “He preached the Word unto them.” Is this not a suggestion for teachers? especially of some of the adult classes. If your class is a Bible class stick to your text or else change your name. The apostles followed his example in this respect; so have all the mighty men of God. The result of this teaching and preaching s is manifest in this record and should be an encouragement to preachers and Christian workers, viz., that it not only attracts the crowd, but that it reveals, sin also. Sickness Result of Sin. While all sickness may not be the result of sin, yet remove sin from the world and an overwhelming proportion, perhaps all, suffering would cease. We are promised that in his newer and better kingdom there is to be no more pain nor sorrow. Jesus therefore said first of all, “Child, thy sins are forgiven.” How his voice must have -thrilled with tenderness and pathos as he uttered these words. But the critics were there; they ever have been wherever a good deed is being performed. Note they were sitting idly by (v. 6). Showing no such anxiety as the four that the needy might come into the presence of Jesus. “Who can forgive sin but one, even God? Their reasoning was correct and their conclusion was logical; the trouble was that unbelief and prejudice had so blinded their eyes that they could not and would not recog- o nize the powpr of God working through his Son. Yes, they went farther and made the fatal blunder of ascribing to Beelzebub this work of God (Jno--10:33). It would seem as though their smug self-esteem would at least have been startled when this young teacher showed them that he was reading the thoughts of their hearts. "Why reason ye these things in your hearts?’' Human reasoning can disprove God, but the deductions of the intellect cannot satisfy the cry of human hearts aftbr God (Job. 23:3, 4). The greatest lesson for us to learn at this point is that the forgiveness of sin is greater in the estimation of God than the relief of human sufferings. Turning to the one sick of the palsy, he said, “Arise!” “What? Why such a thing is at, physical impossibility. Surely this young prophet has gone mad; was not this boy let down a few moments ago through that hole in yonder ceiling, so helpless ‘that it took four of his friends to bring him to this place?” In seeming reply to such a query Jesus tells the man to take up his bed add walk. Jesus Could Make Men See. Small wonder that the man’s “new power and this use of that power should amaze those present so that they should exclaim: "We never saw it on this fashion.” Let us beware that our eyes be not blind to behold similar miracles in this the twentieth cen tury. (Read, “Twice-Born Men”). It is very doubtful if, the “all" verse 12 includes the “certain” verse 6. We must be careful th. even as believers we do not crow* away some needy, palsied one. Be ■ware also of loveless censoriousnes.'What is meant by glorifying God (v. 12)? The answer is suggested by the spiritual seer, St. John. God s glorf is wrapped up in tho Son who delighted to do God’s will. God s power is shown over. all flesh in the Son, and through the Son he is giving life—eternal life. Let us glorify God over the fact and hasten to bring others to the feet of Jesus. Let us co-operate as did the four. Let us demonstrate as did the sick one by our .walk. Thus shall we stop the mouth of every critic, silence the tongue of every skeptic, and glorify the Son who came to give Us strength, life, peace, salvation and everlasting life. ■ A suggested outline of the lesson would be: * 1 — Jesus teaching, v. 1, 2. 2— Jesus forgiving, v. 3-5. 3— Jesus rebuking, v. 6-10. 4 — Jesus commanding, v. 1142.