The Syracuse Journal, Volume 4, Number 45, Syracuse, Kosciusko County, 7 March 1912 — Page 3

: / , -pi 3ST Advertising Ip Talks fll |o OOOOOOQOOOOOC B 3| B ■ iu'il i'lJ ii.ruaram iim uim m i nib iiiiiim ADVERTISING BY TELEPHONE New Scheme to Annoy Subscribers Now in Use in Paris —Former Unusual Methods. The latest advertising nuisance in Paris -is the use of the" telephone to impress upon the subscribers the merits of articles offered for sale. A correspondent of the New York Times writes about the subject as follows: “It is no longer possible for any one to find peace far from the madding crowd, in either home or office. Enterprising canvassers have found out the most direct and sure way of getting at everybody personally and seem utterly undaunted by the threats which irate subscribers shower on them, in response, for the voice from the other end of the wire continues imperturbably with the evenness and unconcern of a talking machine until the receiver is finally banged down. “This new nuisance, which is; new the talk of Paris, is due to the campaign carried out by the city council against the distribution of handbills In public thoroughfares, which was chiefly responsible for keeping the city in a permanent state of untidiness. "When the advisability of putting on each handbill a prohibitive tax was first discussed at the City Hall last Eummer all sorts of alternative devices for cheap advertising immediately were invented. Men gifted * with stentorian voices were hired to stand outside shops and restaurants and shout the bill of fare and specialties of each firm to the astounded passers-by. "They soon lost voice, however, and when replaced by well-trained parrots the police interfered. The marking on the pavements of the names of various goods was also found insufficient, as the police regulation prohibited the use of coloring matter, and chalkmarks disappeared in a few seconds. "Now the telephone is being used • and causing general indignation .” WILL ADVERTISE MARYLAND A Business Men to Raise a Fund of $50,000 for Purpose of Attracting Immigrants. A movement to raise a fund of $50,000 for inducing immigrants to locate In Maryland and for advertising the commercial, aquatic and agricultural resources of the state was started at a meeting of the executive committee of the Associated Boards of Trade of the State, held recently at the Hotel Rennert. The plan calls for increasing the appropriation of the State Bureau of Immigration from SIO,OOO to $25,000 and for raising $25,000 by private subscription, making a total of $50,000. Edwin L. Quarles, of the Greater Baltimore committee, proposed the resolution. J. H. Gambrill, of Frederick. Md., presided. A. F. Trappe, of the State bureau of immigration, told of the work that the immigration bureau has accomplished. Traffic Manager Sheridan, of the Chamber of Commerce, urged that a large appropriation be obtained fro.m the legislature for bringing immigrants to the state and advertising the advantages which the state can offer to settlers. He urged that as much as $200,000 be spent in the next four or five years. Mr. Sherman stated that nothing could be accomplished by spending small amounts, but that the state must go at a big proposition in a big way. The delegates from the county were enthusiastic. gs To say what you can do in a *sj & concise, lucid way, and then do J* H what you say, is good, advertis- <if 4 ing. S » s I The Cheapest Advertising Medium. Bricks at $lB a thousand may be cheaper than bricks at $5 a thousand,. If 98 per cent, of the former are sound and usable, and 80 per cent of the latter are so misshaped, broken and otherwise marred as to be unfit for use In the walls of a substantial building. You can’t calculate the worth of an advertising medium to your business In terms of its rate per 1,000 circulation without reference to the quality of that circulation. Circulation bricks have sometimes only a’ very thin plating of gold. The cheapest advertising medium sou can use is the one which yields the highest return per dollar invested in its space. Church Outdraws Theater. An extensive advertising campaign has been started by Rev. George Mac Adam of a Joliet (Ill.) Methodist Episcopal church in an effort to draw the crowds to his institution. He advertised his sermon for a recent Sunday In a local newspaper, taking a space two inches larger than the one taken by the theater management in advertising tne Sunday theatrical performances. His services outdrew the play. He will keep on the plan and declares advertising pays.

MERCHANT IN A SMALL TOWN Spends Over $2,000 a Year f.n Advertising But Has Found It a Profitable Investment. At Sedan, Kan., a town of 2,200 population, there is a general merchant by the name of J. H. Edwards. The remarkable thing about Edwards is that he spends over $2,000 each year with the local papers for advertising his business. He went to Se dan a few years ago with but little capital. Now he owns a magnificent store, a fine home and a nice farm. “My succes is largely due to advertising.” said, Mr. Edwards in a recent interview. While I shall not attempt to advise anyone how to advertise or how much to spend for advertising, his line of business, I think a certain amount ot advertising is essential to every line of business as is the stock itself. In fact, we value our advertising highly enough to make it a part of oui assets. It is the live wire to any business and you can judge pretty well the amount of energy behind a business by the kind and amount of advertising sent out. “Every business manager must bq responsible for the amount and class of advertising which suits his business and locality best. This is not always an easy task and you nearly always have to feel your way to the most effective method in starting and building a new business or resurreeti ing an old one. “We began by carrying a small space in our local papers. Then we placed stationary ads on every road leading into our town as far out as we deemed it necessary. We secured all the space we could on barns and billboards, bought signs ready painted and Covered the ground perfectly in this way. •Then I furnished a basket ball team their uniforms with my ad on them and managed the team myself. This introduced me and my business in all the neighboring towns the return games bringing the visiting teams into my place of business for everything they needed. This part of the field tieing covered, I began to increase my space in the local papers, making yearly contracts for half-page and page ads. I contracted for attractive cuts to help the looks of ads. We handle many advertised brands of wearing apparel and take all the advertising material they will give us—never let any go to waste. “In fact, we have never limited our advertising to any certain amount or per cent. When any kind of ad vertising in my judgment looks good and I think it will pay, I take all 1 can afford to of it. We seldom let anything new that looks and reasonable pass without aerial. We make our local papers the of our advertising, branching out from that whenever we think it will pay. We back up our ads with goods to the letter and never allow a cus tomer to go away dissatisfied if we know it. My help is carefully instructed regarding the ads and prices quoted so they make no mistake or offend a customer. We keep the best help and the best goods we can find. "Our motto is: Never advertise a thing we cannot do. “No merchant would think of trying to do business without a sign and most merchants get extra business from show windows. A sign in the press every week is worth while; both sign ar.d show window value can be obtained at no extra expense by I changing the ad frequently.” CALGARY’S PUBLICITY FUND Citizens Raise Sum of $100,575 in Thirty-Six Hours to Advertise City-. The business men of Calgary, A1 berta, in a campaign lasting thirty-sis hours, raised $100,575 for a publicity ~-fund, every dollar of which will b€ spent under the direction of a pub licity expert in advertising Calgary and tributary territory. Calgary is a concrete example ol what well-directed advertising will do in 1901 it had a population of 4,901 In 1906 its population had increased tc 11,976, and in 1908 to more than 20,000. Last year its population ex cqeded 40,000 and this year it claims 60,000 with probably 50,000. That is what advertising has done for Calgary Admirably situated it undoubtedly is; destined to be a great city, it probably is; but it is no more admirably situ ated, nor .are its prospects better, than many American cities that have not made anything like its showing. The Product and Its Exploitation. "It often happens,’ e>ays the Mahiil Messenger, “that the advertising is better than the goods—which, ol course, means another name unfairly added to the list of ’advertising failures.’ ” And on the other hand, in spite oi al that is said of the tendency to exaggerate in advertising, the cases are far more numerous in which the goods are better than the advertising. The manufacturer or merchant who rigidly maintains a high standard for his output, but slumps on his publicity, does himself a great and costly injustice. Make the product and its exploits tion equally worthy. If your wares are worth telling about, see that the story is told repeatedly, in varying form, to all the people who have money to buy, beginning with those in the market which may be most satisfactorily and cheaply served—the large city markets first of all. And rememb&r that there is no medium so efficient tor * covering a densely populated city and' its environs as th« influential daily newspaper.

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REPLIES TO QUERIES HINTS AND ADVICE ON OF SOCIAL FORMS. Mme. Merrl, Most Noted Authority on Such Subjects, Also Furnishes Helping Ideas for Varieties of Home Entertainments. A Sad Condition. fam a girl of fifteen years. lam aot high tempered or stubborn), as lome are, but no one likes me. I cantot make friends. 1 go to high school, end would like to have some one to walk around the town with at noontime, as I take my lunch, But I can find no one who seems to care for Imy company. Please tell me how to pain friends and be friendly. How is my writing, and my punctuation? — Bashful. Your writing and punctuation are unusually good, and I cannot imagine a girl your age not having friends, lust try being interested in whatever is going on, don’t think of yourself, and.be as lively as possible. The Good Book says: “A man that hath friends must 6how himself friendly.” Try it. A Musical Pastime. I read your suggestions on entertainment with mpeh interest and I am looking for a musical contest of some kind, a guessing game with musical terms for answers, or something of the kind. I am sure you will be able to give me the desired assistance.—Edna. V There seems to be no end of musical games. Perhaps our young readers do not remember this one, as it was printed many years ago. On cards write the following questions: 1. Where is the earth? 2. An old man’s friend? 8. What do the -#eary need? 4. A useful article to a cook? 5. Found plentiful in most rivers? 6. Part of a fish? 7. An Important part of a letter? 8. What title is coveted by military men? I 9. What do all public speakers do sometimes? 10. Not served In barroms. 11. The most popular style of music with Jebutantes? 12. What locks the stable when the horse s gone? 13. The one who guesses the most aniwers? ANSWERS. 1. In space. 7. Signature. 2. Staff. 8. Major. » 3. Rest. 9. Repeat, i 4. Measure. 10. Minors. j 6. Bars. 11. Hymns. 6. Scale. 12. Key. — Questions From Nora. Will you please answer my quesfions in the Sunday paper? How are plate doilies used? Are high-top shoes worn this winter? In passing DUt of church or any public place, who takes the lead, the lady or gentleman? What colors are worn this winter? Plate doilies are placed under the plate when the table is bare, no

QUAINT LITTLE PEN-WIPER Original (Resign Made to Represent a Frog and Carried Out in Green Velvet. A very quaint and original little pen-wiper this, made to represent a frog. It Is carried out in bright green velvet; is 3% inches in height and 2% Inches across the broadest part. For the top of the pen-wiper a piece of velvet is cut out in the shape 6hown in the diagram on the righthand side, and upon it the legs and mouth are worked in yellow silk at the points indicated by the' dotted line. Then a number of pieces of material (almost any kind of thick ma-: terial will do) are cut out exactly the j same size, and with the top piece i sewn together at the edges with but-ton-hole stitching.

cloth used. High shoes are always worn by people of good sense in the' winter time for outdoor use. Some persons prefer low ones with spats, but they are not conducive to perfect health. The man takes the lead always in a public place, making room for the lady who follows him. AH c»lors are worn, perhaps all shades of blue and brown taking the lead. Reception Etiquette. Is It customary in social circles to take leave of the hostess when she is reteiving ladies at a large afternoon reception or tea? What does the inclosure of visiting cards with the invitation card signifyX •'VCKen a reception is given in honor ofi .wfiei or more ladies, should cards also be left for those in whose honor the tea or reception is being as well as for the hostess? Would it be proper for an elderly lady, who still wears her widow’s bonnet, with veil, to wear such a bonnet to an afternoon reception? Is it customary to acknowledge invitations to receptions or afternoon teas? —Holly. It is not necessary to take leave of your hostess, but if she happens to be free when you are ready to depart it is /pleasant to tell her how much you have enjoyed the affair and say goodby. A visiting card enclosed with an invitation means that the hostess, could not make a call in person. Cards should be left for all those in whose honor the reception is given. A widow may with perfect propriety wear her mourning, for some widows never take off their veil, and it is no reason they should be debarred from social events. If one goes to the reception no acknowledgment is required, but if not able to go a card is sent to arrive upon the day of the affair. Announcing an Engagement. Please let me know if it is proper to announce an engagement at a formal dinner party, and if so what is' the : proper manner of announcing it? — A. E. It is perfectly proper to announce an engagement at a dinner party, and it may be done by the father of the bride or her nearest man relative or her mother if there is no man in the family. It is quite customary to have the place cards and favors indicative of the happy occasion. All that is necessary to say is the fact that it is with pleasure the news of the engagement of Miss Brown to Mr. Gray is announced. MADAME MERRI. Long Shoe Horn. Everything is made so easy these days that one may almost dress without thinking about it at all. The latest luxury of the toilet is a shoe horn with a handle nearly a yard long, and one may step into one’s new shoes without bending the back at all. These new shoe horns look very much like golf sticks, with their long wooden handles and copper ends. There Is a leather loop at the top of the handle, by means of which the shoe horn may be hung up.

The feet are not sewn together, as it is at this part of the pen-wiper that the pens may be inserted to be cleansed. On the head of the frog two smkll pearl buttons are sewn to represent the eyes, and complete this little novelty. The best way to obtain the shape it i which the material should be cut out I is to sketch it first upon a piece of I pape- and then lay the paper upon 1 The velvet and cut that out. Placing the Feet. There has come about an earnest endeavor on the part of women to place the feet when walking, sitting, and standing in graceful positions. There Is no way to improve an ugly ankle or an ill-shaped foot, but they can be made to appear to advantage If they are handled well. The short, narrow skirts have compelled this watchfulness on the part of every woman who not only wants to put her best foot forward, but her foot forward in the best way. The woman who takes long, awkward strides is not at her best in the short skirts, and she must moderate them and learn to walk with her feet close together and going out straight from her skirts, and not out toward the sides. Millinery Race. " In Paris* the large hats of white silk beaver, faced with black velvet, are running a race for favor with the small hats*of tiger skin. Idea for Slippers. j A chic idea for slippers to elaborate j costumes is the use of black chantilly 1 I lace over white satin, or of silver lace [over black satin.

HER WELL-MERITED REPROOF Rebuke of Boston Teacher Must Almost Have Broken the Heart of Little Sammy Parker. A well-known educator tells of a scbool of advanced ideas in Boston, wherein no pupil is ever punished in any way, the individuality of every child being held too sacred for repression. One day. It appears, soon after her entrance into this school, one little girl came home with a face wet with tears and her mouth covered with | blood. | -The mother w-as greatly alarm- ; \ ed. and, taking the child into her arms, ! ! asked her what had happened. ( The story of what had happened was J sobbed out to the sympathetic mother. I One Sammy Parker, it semed, had struck the little girl and knocked out j a couple of teeth. When'the unfortunate youngster had j been restored to equanimity her fa- j ther, who had in the meantime put in | an appearance, naturally enough want- j ed to know how the teacher had dealt with Sammy. • "She didn’t do anything.” "Well, what did she say?” “She called Sammy to her desk and said: ‘Samuel, don’t you know that was very antisocial?”' —Harper’s Magazine. CHILD’S HEAD A MASS OF HUMOR “I mink the Cuticura remedies are the pest remedies for eczema I have ever heard of. My mother had a child who had a rash on Jts head when It was real young. Doctor called it baby rash. He gave us medicine, but it did no good. In a few days the head was a solid mass, a running sore. It was awful; the child cried continually. We had to hold him and watch him to keep him from scratching the sore. Ills suffering was dreadful. At last we remembered Cuticura Remedies. We got a dollar bottle of Cuticura Resolvent, a box of Cuticura Ointment, and a bar of Cuticura Soap. We gave the Resolvent as directed, washed the head with the Cuticura Soap, and applied the Cuticura Ointment. We had not used half before the child’s head was clear and free from eczema, and It has never come back again. His head was healthy and he had a beautiful head of hair. I think the Cuticura Ointment very good for the hair. It makes the hair grow and prevents falling hair.” (Signed) Mrs. Francis Lund, Plain City, Utah, Sept. 19, 1910. Although Cuticura Soap and Ointment are sold everywhere, a sample of each, with 32-page book, will be | mailed free on application to “Cuticura,” Dept. L, Boston. BUT NEVER STRIKES. Joax —That fellow works on time. Hoak —Instalment collector? * Joax —No; watchmaker. THE TRUTH ABOUT BLUING. Talk No. 1. Avoid liquid blhing. Every drop ot water, is adulteration. Half a cent’s worth of blue in a large bottle filled with water is sold for five cents or 10 cents in many places. Always use RED CROSS BALL BLUE, the blue that's all blue. A large two-oz. package, all blue, sells for 5 cents or 4-oz. for 10 cents. Delights the laundress. AT ALL GOOD GROCERS. It sometimes happens that a man who talks like a book is a plagiarist. Mrs. Winslow’s Soothing- Syrup for Children teething, softens the gums, reduces inflammation, nfiays pain, cures wind colic, 35c a bottle. Few people would jump at conclusions if they could see their finish TO CURE A COED IN ONE DAY Tate RAXATIVK BROMO Quinine Tablets. Dmggistisrefund money if it fails to cure. K. W. UROVJbC’g signature is on each box. 25c. Most men are fortune hunters, but few' are good shots.

Strong Healthy Women HI If a womin is strong and healthy in a womanly way, moth- vl J erhood means to her but little suffering. The trouble lies in the fact that the many women suffer from weakness and disease of the distinctly feminine organism and arc unfitted HBr ior motherhood. This can be remedied. Dr. Pierce’s Favorite Prescription @|§*; Cures the weaknesses and disorders of women. It act 9 directly on the delicate and important organs concerned in motherhood, making them • healthy* strong* vigorous* virile and elastic. Bgl ‘‘Favorite Prescription” banishes the indispositions of the • period of expectancy and makes haby’s advent easy and almost painless. It quickens and vitalizes the feminine organs, and insures a healthy and robust baby. Thousands of women have testified to its marvelous merits. *•* It Makes Weak 'Women Strong. It Makes Side Women Well. Honest druggists do not offer substitutes, and urge them upon you as “just os good.” Accept no secret nostrum ia place of this non-secret remedy. It contains not a drop of alcohol and not a grain of habit-forming or injurious drugs. Is a pure glyaeric extract of healing, native American roots.

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' WOULD Tit ADD FQR (ITT PROPERTY—2O ACHES I in Berrien Co., Mich., 15 a. cult-,9 room house: barn. I outbuildings* t)neorcha.rd,*>hicfcec>s,machinery, etc.; ! Near Benton Harbor. AM UNO, Box Sly, Chicago. | FOR SALE-10) A. IN BROWS 00. ILL.. 120 A. [ cultivated, 5-r. house, 2 bams. 2 aero orchard, outbuildings stock, etc., underlaid with coal and ore,, near Versailles. Address NEW, Mo* SIS, Chicago FOR SALE-160 ACRES IN WABASH CO.. ILL.. 126 acres cultivated, 5-r. house, 2 bants, outbuildings, t ■ acre orchard, etc., stock and machinery. If wanted! near county seat. CLIN E, Bo* 219 V Chicago. FOB SALE— S2H ACRES IN TIOWKLL CO„ MO., TE< a. cult., 3.200 bearing apple trees, house, bam, outbldgs. ; near market town. RANKIN. Box 319. Chicago. ' FOR SALE-157 A. IN WHITE CO_ ILL. 30 A. CULT, i 2 story house. 2 barns, outbuildings, orchard, etc., adjoining Sacramento. McA liTU V, Box 319, Chi cage 8) A. IN OTTAWA CO., MICH., TO A. CULT., 12 K. house, barn,silo, 2a.orchard, stock, nuuh.ctc., near Holland, good markets. Lenden, Box SIS, Chicago 100 A. IN TRAVKRBE CO., MICH.; IS A.CULT., ALLtillable, fenced, 3 r. Bouse. 3 hams, orchard, stock. | uiach., etc.; near market. Richard, Box 319, Chicago. j FOR RALE-160 A. IN MIAMI CO., IND. 130 ACRES* cult., all tillable. 7-r. cellar bonsc, ha*rn, ontbldgs., stogk,‘ niacli.. near town. MORRIS. Box 319, Chicago. | FOR SALE-40 A. IN OCEANA CO., MICH., 10 Ai cult.. Or. dwelling, barn, outhidgs., fneorchard. stock*, i much., etc., near Shelby. NEAR, Box 119, Chicago, 200 A. IN PULASKI COUNTY. MO., m A. CULT. 6 springs; house, bam, orchard, stock, roach.; near, town, will sacrifice. HALEY, Box 319, Chicago. THE NEW FRENCH REMEDY.No.|.Ho.2.N«I3, “iFE? O A OB AIM Uaedtatfrencls I ntriArlUra Hospitals with QRF.AT SUCCESS. CURES PICKS. KUINF.T KLAPDBR I>ISl eases, chronic ulcers, skin uatrpTtuxs— either sei : ' Send *ddre«s -nv-lnpr for FREE h-ofctrt to Dr. L* Clora IIED. CO.. HAVEIISTOCK RD.. HXXPSTRAh, LONDON, KNO FRUIT TREES Direct from Grower Wholesale Prices Apple, *15.00 per 100 I Ptmn, *IO,OO per 100 Peach) *6.00 *“ 100 Chewy. W“ M >.. Pear, 12-00 ** 100 I Grapes, AW “ 100 Send for Our Free Booh No, § we prepay nuflnr WOOOUIWW NURSERIES, BOOOTEK. XT,