The Syracuse Journal, Volume 4, Number 43, Syracuse, Kosciusko County, 22 February 1912 — Page 2

Tir irr Advertising [n Talks pj [c DOOOOOOOOCCOO d] GUARANTEE OF GOOD FAITH Average Merchant Too Shrewd to Make Misstatements in Cold Type of Advertising Columns. Advertising is a guarantee of good faith. Retail trade attracts a substantial class of men who prefer to tell the truth for its own sake, and would not cheat their neighbors if they could. Os course motives of seif interest also warn them to take pains to make advertising accurate. Misstatements produce disgruntled customers who can make a lot of trouble for a store which depends for success very largely on its own townspeople. If men of less responsible character sometimes go into retail trade, usually they are too shrewd to make misstatements in the cold publicity of advertising type. The public thus learns from experience that local store advertising is trustworthy. As it deals with such subjects of surpassing interest as cost of living and the fashions of the day, every line of it Is read with the most dis- , Criminating attention. People like to read and think about shopping before visiting»a store. A great many purchases are practically made from the newspaper before the buyer leaves home. Furthermore, liberal advertising tells the public that a merchant is making good. Lack of it is interpreted as lack of confidence In one’s business: The firm that does not advertise is classed with the firm that seeks an obsdure location in some remote side street, as too small to serve the public efficiently. When a firm advertises freely, It gives the idea that it has a large trade to. pay the expenses of its publicity. A big breezy impression of achievement is conveyed. Nothing succeeds like success. Human nature is such, that to succeed, one must often give the impression that he already has succeeded. The public is slow to deal with propositions that do not suggest successful efficiency. The man who has faith enough to discount the future a little, to put his earnings Into his business, and by liberal advertising give the impression of having a big trade already. Is sure to get It if only his goods are right.— Springfield (Ill.) Register. KEEP UP THE ADVERTISING Wise Merchant Will Do Much Thinking Before He Cuts Down on Publicity Campaign. If any business man, in New Year resolutions, hate declared for less advertising, or perhaps entire discontinuation of the* same, the greatest mistake of his life has been entered upon. Existing conditions sometimes render Imperative a reduction of expenses, but the wise individual will do much thinking and investigation before deciding upon making a cut in the advertising expense. The average business man expects to have more trade in 1912 than came to him the. preceding year, but If he reckons on this without aid of the advertising columns of the newspaper, disappointment and regret is surely .in store for him. In order to increase business, there must be a reaching out, not by hand bills, 0 be lost or destroyed by atmospheric conditions, not by show windows through which comparatively few look, but by constant, steady advertising in the local paper, which is the surest, safest and best medium for acquiring trade and retaining it. A cloudburst may deluge things but a steady rain is the thing that does the work. IT SOAKS IN. Quality In Advertising. ••Advertising." says an expert who has made a life-long study of this ever-broadening field, “has lessened tabor by showing us ways to do our work more easily. It has lessened housework by giving us prepared foods which are clean, nourishing and economical; the attractive ready-to-wear clothing; the low-priced heating, lighting and water systems. “Advertising has standardized quality. so when you buy advertised goods you know you are getting all your money’s worth.” I. — - II —. Force of Advertising. “First attract the , reader’s attention, then arouse his interest and make him read your advertisement, but don’t stop there, but go a step farther and make the consumer de-’ sire what you advertise, and have him make a resolve to feo and buy ft,” said Prof. R. S. Butler, assistant professor of business administration of the University of Wisconsin, In bls lecture on “Printed Salesmanship,” before the,Ad club at the St Charles hotel, Milwaukee. i

NEWSPAPER IS BEST MEDIUM No Other Form of Advertising Bring* Such Certain and Profitable Results. A curious sidelight on the change tn modern business methods is involved in the declaration that the | Equitable will in airprobability not I rebuild Its magnificent structure re I cently destroyed in New York. The ‘ reason given Is that the day has ' passed when insurance companies I Ind it profitable to spend huge sums in erecting a building for advertis- , lug purposes and that experience has shown that newspapers are a much more profitable advertising medium, says the Lansing (Mich,) Journal. One does not have to be patriarchal in the matter of years to recall the time when it was the insurance companies that built the biggest buildings in a great many cities. Aside from the fact that such structures were lucrative Investments they were excellent advertisements, constituting a visible evidence of prosperity that : impressed those who had their attention called to the tact. Every time - “the building was mentioned in any I connection in the newspapers the in- j surance companies derived publicity i that was valuable, and in many ways ■ the name of the company Owning the building was kept prominently in the public eye. But that was in t-he days when the lines of the insurance “magnates”' were cast in pleasanter places than today—the halcyon days of huge salaries, colossal profits delightful irresponsibility to the authorities. Those days have passed, and today there is a policeman standing beside every policyholder to see that his money goes into proper channels. It all goes to make insurance safer for the man who pays the premiums, probably, but the “magnates” have considerably harder sledding than for- I merly. On the whole, it doubtless la better that the insurance business should be placed upon the same sate { and sane basis as any other business i and, being placed upon that sort of a ' basis, the “magnates” must realize i that its interests will be best furthered by conforming to the laws of J ordinary business. Those laws pre I scribe newspaper advertising for the I business man who would enjoy the! greatest success. The tendency to restrict and regu- j late the expenditure of the funds of I Insurance companies is operating i through laws prohibiting the investment of those funds in buildings not occupied entirely by the companies, and this fact will contribute materially to the confinement of insurance advertising to the channels that are most legitimate because most profitable—the prime purpose of all these laws being to compel the highest possible 1 protection of policyholders by securing the largest possible returns upon the money they spend in premiums. Formerly the transaction was merely one of paying a. certain sum in premiums and getting a promised sum in return. Today the law is recognizing that the policyholder has an equity in the wisest possible “disbursement of these funds, and the wisest method cf advertising is one of the forms of such disbursement. “When business is good advertise —to let the world know what you have to offer. When business is dull advertise—to let people know you are still selling goods.”—Printers’ Ink. The Neglected Emotions. Much advertising fails to get at the feelings and emotions, the instincts and sentiments. It must not only convince the public that they ought to act, but it must present its proposition so that it will make them want to act. We are late in reaching the pew, but early at the bleachers. We put off writing to cousins and aunts, but the fiancee is answered by "return mail.* ’ The dictates of reason may be resisted, but not the promptings of sentiment and emotions. We put off the things we know we ought to do, but not the things we want to do. —Walter Dill Scott, In “Influencing Men in Business.” The Strong Arm of Advertising. Service —service to the customer—that is the strong right arm of advertising. You can hire the cleverest advertising man the sun ever shone on, but if the clerks tn your store are grouches, if your values aren’t just what they are advertised to be, if real service to the customer is something that you have heard of only in books, if your interest in the customer ceases the moment money has exchanged hands —why, your advertising man can’t make your printed message worth its cost. Government to Advertise Parks. The department of the Interior Intends to advertise the government’s national parks by having large photographs put on exhibition in libraries and other public Institutions throughout the country, in the hope that the “See America First” movement will be considerably accelerated. Nearing End of Remarkable Life. Frau Dutkiewicz, residing at Posen, . has celebrated her one hundred and twenty-fifth birthday. So far as official records go, she is the oldest woman in the world. She is tall and thin, but bent and very feeble, although not absolutely bedridden. Her face Is full of wrinkles of twelve and a half decades. She is almost blind and i deaf, and suffers rheumatic pains.

. A H Ax &ncr INSANE PEOPLE ARE CUNNING Guide at Bloomingdale Asylum Discovered a Lunatic by Chance Remark He Let Fail. Several New York school teachers j paid a visit to Bloomingdale insane asylum and were approached by a man who showed them about the grounds. In the course of his remarks he dwelt with particular emphasis on the fact that some insane people were of such cunning that they could not discover their condition except by some strange remark let fall by chance. After two pleasant hours spent in the company of their guide the teachers were about to return, when one of them, wishing to take a not too abrupt leave, remarked: “Time must pass slowly here for you among the lunatics?" “There is where you are wrong,” rei plied the man. “I am engaged five hours a day ip my life work.” * “How interesting!” cooed the teachers. The man produced a roll of manuscript. “See, I am making an index to Webster’s dictionary.”—Springfield Republican. P’s and Q’s. “Bishop Logan Herbert Roots of Hankow.” said a New York clergyman, “must be profoundly interested in the Chinese revolution. Bishop Roots stands very high with the Hankow Chinese. “He once told me that when he first went to China he had a good deal of difficulty in remembering faces. He mentioned this difficulty to a mandarin. He said: “Tm getting over it now; but in the beginning here in Hankow you all looked as like as two peas.’ “‘Two peas?’ said the intelligent mandarin, smiling. 'But why not say two queues?”’ HE WAS THE SOLUTION. IISHI W feffl ’A S ■©l||l Book" Agent—ls Mrs. Peck at home? Mr. Peck—No, sir. She’s at her club delivering her celebrated lecture on “The True Solution of the Servant Question.” Misanthropy, or Caution? On his return from a winter holiday the greatest buttonholer in London was telling his acquaintances at his club In Pall Mall that he had been occupying a house at Davos, not far from Mr. Labouchere, who, he added, was in a very melancholy state. “I am truly sorry for that,” said one of his hearers. “What’s the matter with him?” "Well,” replied the bore, “I was out walking one day, when I saw Labouchere coming down the lane toward me. The moment he caught sight of me he darted into a fir wood which was close by, and he hid behind a tree till I had passed on. Oh, very sad, Indeed!” —Youth’s Companion. As a Counter Irritant. "Doctor, Is modern medical science really making any advance in treating rheumatism?” “Yes; it has discovered what is believed to be an absolute specific.” “What’s the name of it?” “Acetylmethlenedisalicylic acid.” “What?” “I .won’t say It again; I’ll write it” "How do you take it?" “I don’t sappose you take it at all. You practice learning to pronounce it and that makes you forget your rheumatism.” Sheep In Wolf’s Clothing. “I didn’t know you owned a car. Smith." “I don’t” “Then why in the world are you wearing that auto rig?” "To keep fool motorists from running over me. They think I’m one of ’em.”

CHILDREN MUST HAVE PLAY Man Attempts to Reassure Half-Dis-tracted Wife, But Soon Changes His Mind on Subject "Come, come, my dear,” said Robert Ferguson, addressing his half-distract-ed wife, "you mustn't let the noise the youngsters make distress you so. Remember that children have to get rid of their surplus energy, somehow. We mustn’t let ourselves be too exacting. Always remember that it is a sign of advancing age when one is unable V* keep from becoming nervous because of the rackets that are raised by children. Why, I—great heavens! What was that?" “Nothing serious, dear, I’m sure. I think, perhaps, Willie has pushed over a part of your sectional bookcape, or—dear me! There goes the rest of it.” “By the jumping—say, I can’t stand this any longer. Those got to be sent somewhere for a while or I’ll be ready for a lunatic asylum. It’s j all right for you, but how' can you ex- | pect a man whose nerves are tinder a j strain all day to stand this sort of thing every night? If they’ve broken ' anything, by George, I’ll . take the ; hides off of ’em!” SURE THING. hWWfx J ’ First Burglar—What did you do aft ■ er you stole the watch? Second Burglar—Time. Boosting Its Business. “I, in common with my colleagues of the profession, receive many strange comments and propositions from queei people,” says a Washington physician, “but I rather think that a woman whose children I have treated for some time is to be given a pre-emi nent place in this category. ' ‘“Well, what do for you?’ i\ asked as I entered the waiting room. “‘I think that I should have a com mission,’ she said, quietly but firmly “‘A commission! And what for?’ “ ‘Why,’ she said, ‘every child in our street caught the measles from my baby.’”—Harper’s Magazine. A. Lame Defense. Representative Martin W. Littleton, ! discussing the Sherman law with a Pittsburgh reporter, said: “You can’t defend this law. Its de ■ sense is as lame as that of the mar who defended the widow. “A widow of very overbearing temper was about to marry again. A man said of her at a lodge meeting: “ ‘Dear me, that termagant! 1 • shouldn’t want to be her second hus band, would you ?’ “Then the widow’s defender answered lamely: “ ‘Well, I’d rather be her second husband than her first.’ ” Horrible. “I had an awful dream last night, * said the New York manager who mad* a specialty of musical comedies. “Probably it was caused by some thing you had eaten,” replied the musical comedy comedian. “I don’t know whether it was caused that or not, but it was awful. 1 shudder whenever I think of it now. 1 dreamed that Harry B. Smith waa dead, and that you and I and all the rest of us had, therefore, been compelled to quit the profession and go to work as common laborers.” A System That Works. » There was a grinding of wheels, th* air came on slowly, and the train groaningly stopped. An irate and weary passenger grabbed the sleeve ol the porter as he hurried through and demanded: “What’s the matter now? This is the third time we’ve stopped. What’s wrong?” “Nuthin’ suh, nothin’,” replied the suave Ethiopian. “Dat’s jest de block system workin’.” —Everybody’s Magazine. Thoughts of Him. “I was introduced to Miss Pechis last night,” said Mr. Timmid. “Yes,” remarked Mr. Knox. “I saw you. What was the matter with you? You didn’t talk at all.” “No. I was kind o’ bashful. I guess she, doesn’t think much of me.” “Oh, I guess she does. She told me afterward that she was very fond of dumb animals.” —Catholic Standard and Times. Swindled Again. "By gosh there ain’t no chance to git ahead of these swindlers,” complained Silas Hossbarnes. "What’s the matter now?” his wife asked. “I sent a dollar to one of ’em for a receipt to keep hair from failin’ out and what do you s’pose he writes: ‘T can’t guess?” “ ‘Quarrel with your wife and git 11 pulled out* ”

WOMEN’S CLUB RENT • - Grave Danger That Congressional Club Will Go to Pieces. - Members of Well Known Washington Club Are Revising Constitution and By-Laws In Which Politics Cut a Big Figure. Washington.—The familiar Congressional club of Washington, the membership of which is comprised of those women who belong to the families of Congressmen, is rent and torn by politics and jealousies, so It is stated, until there is very grave danger that the club will go to pieces. As the constitution of the club was originally formed every member in good standing was eligible to every office in | the club. The constitution and by- ■ laws are now being revised, and a i clause has been discussed which will ! exclude “have beens.” In other words, j while the wife and daughter of exi Senator Foraker, of former Vice-Presi- > dent Fairbanks, former Vice-President ! Morton and former Senator Long. ; Mrs. Phoebe Hearst, Mrs. John A. i Logan and women of that character \ and standing are perfectly welcome ! t-o pay their perfectly good $25 a ' year for the privilege of having their I names enrolled as members of the club, they may not hold office therein, because they are all “have beens.” Then, too, the club seems to be lining up on polkics, having a DemoI cratic party, a Republican party and and Insurgent party, each howling for p'Ower in the club. Quite a number of women who are not “have beens,” but really “right here’s,” and with mints of money to back them up, have resigned from the club, and deI dared that they will have nothing ! more to do with it. It seems a great pity that this club should have gotten into this “mixup,” for it has given some notable entertainments, and hits been one of the society refuges of -the city. It is not every wife of congressmen who has a house big enough to give a large reception, and she could have her reception in the Congressional Club house, with all the accessories of a beautiful home about her, and thus pay off a great many of her social debts without an extravagant expense attached. Indeed, the congressional club served a & very efficient purpose, and really the ladies ought to get together and smooth out the difficulties which seem to be now confronting them. DISABLED MEN NOT WANTED. - Army surgeons are urging the war department to act with greater promptness in discharging soldiers for physical disability, instead of trying to patch up worthless men for duty which they cannot properly perform. The chief surgeon of the department of the east has called attention to some specific instances where soldiers transferred to recruiting depots, with a view to their discharge, had been held under observation and treatment for several months. “One case,” he says, “diagnosed neuritis, remained 218 days; another, ununited fracture, 161 days; still another, hammer toes, 128 days. When it is recalled that these' men were probably on sick report at their posts an average of 90 days before being discharged, it is reasonable to estimate that the government lost by the present plan with these causes alone the equivalent of the services of an effective soldier for more than an entire enlistment. \ “The American army is neither an aleemosynary institution nor a place for the physically Inefficient, and such should not be kept in it to the exclusion of better soldiers. Four months ordinarily should be the maximum period for keeping men on sick reports, then discharge and a soldiers* home. If recovery ultimately occurs, the question of re-enlistment can be considered on its merits.” GOVERNMENT’S BIG MACHINE. If anyone reasons that the federal government has not become an enormous establishment with thousands of ramifications, let him come to Washington anywhere from January 10 to March 1 and watch the multitudes who are not aimless sightseers, but men (and women) who are for something or against something. For the committee sittings, to which witnesses are admitted for testimony, extend, roughly speaking, through two months, weary with hearings and reiterations and squabblings and ready to aprpove, oppose or pigeonhole. This year the process has an element of added interest. There are many new faces among the lawgivers ranged up and down the long committee tables. The influx of new legislative blood has been large since the last biennial trial of legislative measures by witnesses was in full swing. Tha old hands take hold with that air of familiarity which is always patent to the experienced eye, but there are many who demonstrate their newness. The shrewd lawyers who come from many quarters on these legislative errands and the pompous officers and members of all kinds of societies with long names which sound better when much abbreviated, note the different attitudes of those who are to be the judges and spring to their tasks zestfully. And yet the senate is marking time. It is still adjourning three days at a throw, which is the limit allowed under the Constitution, unless the house

assents. The house is marking time, also, although making a bluff at doing business during its daily sessions. That great popular body wrangled all of an afternoon over a little matter of voting $33,000 toward a bridge over the Weymouth Back river, and most of another afternoon over the manner and method of selecting a Republican member of the rules committee. The galleries fill with Idle spectators, who are delighted with a sham battle. By-and-by, however, such matters of business will be disposed of in three minutes, and the time will be reserved for the real contests that amount to something. The millers (committees) will very soon bring up the bags of grain, and the structure will rumble as the heavy machinery turns. No matter what the commentators may say about this be- ' ing a do-nothing session of congress j wait till spring days come and the ; writers begin to write of what has : been done. The list will be formidable, even though it may not include tariff revision bills. The government interests have become so huge and ! federal supervision and activities are ■ in these modern times so much closer I to residents in the states that a vast i deal of legislation at Washington is a ; necessity. AMERICAN MEDICINE ABROAD. All the world, it seems, takes American medicines, for the countries and colonies to which the $7,000,000 worth of “medicines,” patent and proprietary, were sent last year numbered 80, scattered over every grand division and throughout the islands of the sea, says the Detroit News-Tribune. One would, perhaps, scarcely expect to see a large demand in Europe for this class of merchandise, yet the ex , ports to England alone averaged $2,- i 000,000 per annum during the past ’ three years, while smaller values went . to other European countries, man? of them being communities in whict the chemical industry has attained high degree of development, such as Germany, France and Austria. The larger exports of American medicines of the class under discussion in the j fiscal year 1910 included England, ! over $1,750,000; Germany, §64,000; i Spain, §55,000; France, and Belgium §32,000. To North America the exports of American-made patent and proprietary medicines average about §1,500.000 per annum. Cuba, Canada, Mexico, Panama and the British West Indies being the best customers. To Cuba the export last year amounted to $422,000; to Canada, $335,000; to Mexico, $190,000; to Panama, $115,000, and to the West Indies, $102,000. South America, where the chemical nlanufacturing industry has not yet assumed importance, offers a steady market for American medicines, the exports thereto exceeding $1,000,000, and frequently approximating $1,500,000 per annum. To Argentina last year’s exports of American medicines ■amounted to $434,000; those to Brazil, $377,000; Venezuela, $140,000, and those to Chili and • Colombia, each about $131,000. Os the Asiatic countries, the British East Indies are the Only communities where patent medicines of American manufacture seem to have gained a foothold. To India the exports in the fiscal year 1910 amounted to $159,999. to the Straits Settlements, over SIO,OOO, and to other British East Indies, $5,000; while to the Chinese empire the total was but $30,000, to Japan less than $30,000, and to such large communities as Persia, Asiatic Turkey and Slam the shipments are relatively small. Nearly every section of Africa is represented in the list of countries to which American patent and proprietary medicines are exported, the values ranging from $85,351 in the case of British South Africa. LONG SESSION IN SIGHT. Both Democratic and Republican leaders in the house of representatives agree that there is little likelihood of congress adjourning before August next. “I expect congress will be In session until August 1,” said Speakei Champ Clark the other day, “as I see no chance of completing the Important work before us in time for adjourn ment before the national conventions I have cancelled several speaking engagements so that I could remain here and assist in the work.” Democratic Leader Underwood said adjournment depended a great deal upon what the senate would do with the tariff measure to be sent to it “If the tariff bills are not delayed too long in the senate,” said Mr. Underwood, “we may be able to get through in June, but it doesn’t look very favorable now.” Republican Leader Mann said: “It looks as though we were stuck for a long session. I see very little chance of congress getting away from Washington before the first of middle of August.” Longing for Exercise. “When I was a young man I used te walk three miles to save five cents car fare,” remarked the man of superior mien. “Well,” replied Mr. Crosslots, ‘Tve got that beat I give up the nickel and stand up for seven miles in a car that’s so crowded I can’t even turn around, much fess walk.” Used to It He —If we separate, why are you so anxious to have the dog? You never seemed to care for the beast r She —I don’t but it will seem unnatural like not to have something growling about the house.

TESTIMONY OF FIVE WOMEN Proves That Lydia E. Pinkham’s Vegetable Compound Is Reliable. Reedville, Ore. —“1 can truly recommend Lydia E. Pinkham’s Vegetable Compound to all women who are passing through the Change of Life, as it made

me a well woman after suffering three years. *’ — Mrs. Mary Bogart, Reedville, Oregon. New Orleans, La. — “When passing through the Change of Life I was troubled with hot flashes, weak and dizzy spells and backache. I was not fit for anything until I took Lydia E. Pinkham's Vegetable Compound which proved worth! its weight in gold to me. f - Mrs. Gaston Blondeau, 1541 Polymnia St, New Orleans. Mishawaka, Ind.-“ Women passing through the « Change of Life can take nothing better than Lydia E. Pinkham’s Vegetable Compound. lam recommenaingittoallmyfriends becdhse of what it has done for me. ’’-Mrs.Chas. Bauer, 523 E. Marion St, Mishawaka, Ind. Alton Station,Ky.-“For months I suffered from troubles in consequence of my age and thought I could not live. Lydia E. Pinkham’s Vegetable Compound made me well and I want other suffering women to know about it" Mrs. Emma Bailey, Alton I Station, Ky.

MriMaryßojart I MnChai Bauer, Mnbnnm Wr

Deisem, No. Dak. —“I was passin . i through Change of Life and felt vei ! bad. I could not sleep and was very nervous. Lydia E. Pinkham’s-Vegetable Compound restored me to perfect health and I would not'be without it.” —Mrs. F. M. Thorn, Deisem, No. Dak. “ It’s easier to look wise than it is I to deliver the goods. I‘ILES KEI> IN 6TO 14 DAYS _ Torr druggist will refund money it I‘AZO OINT- | MENT fails to cure any case of Itching, Blind, Bleeding or Protruding Piles in 6to 14 days. 6Uc. Foresighted. Bobby—Mabel, I want you to marry me. Mabel —But you’re only ten. Bobby—l know that, but I’m leaving my order in advance. The Commander. “Does Mrs. Peck’s husband command a,good salary?” “He earns a good salary; she commands it.” Certainly. Guide —No one has ever been abl* to find out what the Sphinx stands so it represents! American Tourist —That’s nothing! We’ve got a lot of congressmen home the same way!—Puck. Such Confidence. The bride, to show her undying confidence in her new husband, gave him a night key. t Then she telephoned for the locksmith to change the lock. A Sun a Lamplighter. In the acetylene burning along the Panama canal will be installed copper cylinders exposed to the sun. When the sun rises in the morning and the rays fall upon these cylinders they will expand and close valves that admit gas to the burners. As night approaches and the sun’s rays diminish in power the cylinders will contract and again turn on the gas, which will be ignited by small pilot jets. —Scientific American. A TROUBLE MAKER Coffee Polson Breeds Variety of Ills. A California woman who didn’t know for twenty years what kept her 111, writes to tell how she won back her health by quitting coffee: “I am 54 years old,” she says, “have, used coffee all my life, and for 20 years suffered from indigestion and insomnia. Life was a burden and a drag to- me all time, and about once a year my- ailments got such hold upon me that I was regularly ‘sick in bed’ for several weeks each time. "I was reluctant to conclude that coffee was the cause of my trouble, but I am thankful that I found out the truth. ■ ■ “Then I determined to use Postum exclusively—for a week at first —for I doubted my ability to do without coffee for any length of time. I made the Postum carefully, as directed, and before the week expired had my reward in a perceptible increase In strength and spirits. v “Seeing the good that my short experiment had accomplished, I resolved to continue- the use of Postum, cutting out the coffee entirely. This I did for nine months, finding, dally, increased cause for gratification at my steadily Improving health. My indigestion gradually left me, my sleep returned, I gained 26 pounds in weight, my color changed from sallow to a fresh, rosy hue and life became a blessing. “Then I thought I would try coffee again, and did so for a few weeks. The punishment for deserting my goad friend, Postum, was a return of my old troubles. “That taught me wisdom, and I am now and shall be all my life hereafter using Postum exclusively and enjoying the benefits it brings me.” Namo given by Postum Co., Battle Creek, Mich. “There’s a reason,” and it Is explained In the little book, "The Road to Welhrille,” in pkgs. Ever read tke akov-a letter* A new ane ajyiara Croat time to time. Tkey am sennine, tree, eed tall of knmau tasatee*-