The Syracuse Journal, Volume 4, Number 42, Syracuse, Kosciusko County, 15 February 1912 — Page 3

FREE I want every person who Is bilious, const-.-pated or has any swipach or liver aiTment to send for a free package of my Paw-Paw Pills. I want to prove that they positively care Indigestion, Seur Stomach, Belching, Wind, Headache, Nervousness, Sleeplessness and are an infajliblo cure for Constipation. To do

this I am willing to give millions of free pack--<res. I .take all the risk. Sold by druggist* i ;■ 25 cents a vial. For free package address, Prol. Munyon, 53rd & Jefferson Sts., Philadelphia, Pa> MARY JANE WANTS agents to sell celebrated Wk Ul’iLll Maryjanedresses.aprons, kimonos, children's dresses and rompers to their friends and neighbors in few towns where these goods are not sold by the stores. If you show the goods they are sure to sell. Liberal commission. Address me personally. Mary Jane, Care of Mary Jane Garment Company, Department K, Lincoln, Neb. TO SETTLE ESTATE-123 A. IN WASHTENAW Co.. Mich.: near Ann Arbor; all convenience*; HI acres cultivated; Shouses; complete Improv twi.«utsi a bargain. Address HASCALL, Box SIS, Chicago. Riches do not make a man happy; it is what he gets out of them. PILES CURED IN 6 TO 14 DAIS Ton-druggist will reiund money if PAZO OINTMENT fails to cnre any case of Itching, Blind, Bleedmg or Protruding Pfles in 6to 14 days. SUc. When a man has occasion to appear before a police magistrate he is apt to forget his 4 ' own name. Dr. Pierce’s Pleasant Pellets cure constipation. Constipation is the cause of many diseases. Cure the cause and you cure the disease. Easy to take. A Possibility. “He's gone to that meeting, full of fire.” “Then he had better be careful, or they will put him out.” Works Either Way. Tatterdon Torn —Wot drove you to drink, Tirsty? * Thirsty Thingumbob—Me love for a roman. Tatterdon Torn—Did she turn yon down or marry you? Quite So. The teacher in the primary department of a Philadelphia school had been holding forth at some length with reference to the three grand divisions cl nature —the animal, the vegetable and the mineral. When she had finished she put this question: “Who can tell me what the highest form of animal life is?” Thereupon the pupil nearest her hastened to supply the answer as follows: “The » giraffe.”—Lippincott’s. Brewer’s Rule. It was common knowledge that at twelve o’clock noon the wealthy brewer called In all the poor men in the neighborhood who warmed themselves over the store and factory gratings and made them small presents of food, clothing or money. The brewery gratings alone possessed no occupants. “We don’t dare stand there on account of the fumes," said one unfortunate who had been requested to vacate the trunkmaster’s grating. “He won’t give to anybody who smells beery.” Child’s Reasoning. “I can’t tell you anything about my grandpa,” said solemn little Eustace, y i questioned by a happier comrade as to his more recent ancestor, "because I never had any. AU my grandparents died before I was born.” “But you had grandparents just the same, dear,” Interpolated a listening adult. “The fact that they died before you were born didn’t alter the fact that they were your grandparente.’’ “But if our fathers and mothers had died before we were born they wouldn’t £ave been our fathers and mothers’ would they?” the wondering child questioned. “So I don’t see how what you say can be true.’’

Like a Pleasant Thought of an old friend — Post Toasties with cream. Sweet, crhp bits of white Indian corn, toasted to an appetizing, golden brown. A delightful food for breakfast,” lunch or supper —always ready to serve instantly from the package. “The Memory Lingers” For a pleasing variation sprinkle some Grape-Nuts over a saucer of Post Toasties, then add cream. The combined flavour is something to remember. Fostua Cereal Comoanjr, LtailteS Battle Creak, Mfealgaa x

At Both Ends of the’Phone By ELLA RANDALL PEARCE Bir-r-r-r-r! Miss Gertrude Mackenzie, tiny, trim and brisk in manner, picked up the telephone receiver and answered the summons over the wire with a clear, crisp “Hello-yes?’ Then, with a change of tone, “Who Is this, please? Who —for goodness’ sake — Janice!’ • The single occupant of the outside office, separated from the inside one where Miss Mackenzie sat by an oak .-ailing and gateway, fairly jumped as the name left the speaker’s lips. He was a young man of prepossessing appearance, very dark, with bright blue •yes, and a lofty, abstracted air that would have seemed somewhat amusing in one less distinguished looking. He had paid no attention to the young woman until that single ejaculation tell upon his ear. Janice’ Why should he think of her? Was there inly one Janice in the world? It was tn odd name, to be sure, and perhaps —then he found himself listening eagerly to one side of the conversation, as he sat back and unfolded a lewspaper before his face. “Janice, well, I am surprise! Oh, ine, but I thought you were—What! iidn’t you marry him after all? But i thought lhat was what you went to London for. I never got the letter — io, indeed. Ye-e-s, but I can’t tell you low. Can’t you come up to the house soon?” The young man outside shifted un•asily in his seat, and peered around i corner of his paper. Miss Macken•ie had lowered her voice, and her words reached him indistinctly—and le was growing anxious. Janice— London —to be married? It began to sound like a familiar story to him. The girl’s laughter rippled guardedy across the office. “I don’t believe it. How about the one you met at Atlantic City and raved about all last winter?” she said, teasingly. Atlantic City! That was where he lad men Janice Ford, just about one gear ago. Surely it was she—his old id-® -—f I IrOljE&i “Mio is t/iis, a |j sweetheart of a brief, beautiful romance by the sea, who now was speaking at the other end of the 'phone. If he could but see her —speak to her again! Then came his companion’s crisp tones. “Oh, I’d love to, but not today. I’ve had a ‘quick lunch’ already, for I expect Mr. Hadley In at any moment. Where are you now? At the i Mayfair—oh!” A heavy scrambling noise in the miter office and the loud slamming of the door, proclaimed the sudden flight of the latte solitary occupant. “Nothing's the matter, Janice,” answered Miss Mackenzie. “Only there was a splendid-looking chap sitting here waiting for Mr. Hadley, and he’s just thrown over a few chairs and bolted, taking the door with him. Well, now I want to tell you something.” She launched into a recital of her own personal affairs, thereby, if she had but known it, doing a certain young man a great favor; for the “splendid-looking chap” was making the best possible time in covering the space between the office building out of which he had rushed and the hostelry called the Mayfair. Os course It was his—that is, the same Janice, and she was not married. Perhaps she had quite forgot- .; ten him by this time, but he would like to know. And, if he were to lose her now—well, of course he could see Miss Mackenzie. But Janice might hear of it, and take flight again. Besides he wanted to see her—oh, how he longed to see her! He had tried to forget her, and probably would have succeeded if she had remained In London and married the wealthy Englishman who had won her from him with his dazzling fortune. Why had she not married Cuthbert Castle? He knew that such had befen her intention when she had sailed from New York with her sister-in-law, who had really' planned and carried out the affairs of the “brilliant match." Why had Janice changed her mind? Quite breathless was the young man who hurried into the corridor of the Mayfair and looked anxiously along the line of telephone booths

ranged across one side of the reading room. White feathers—large rosy face underneath; next, big, overshadowing black hat brim —sharp nose In view; ah! quaint little straw bonnet with a perky lace bow, a fluff of amber hair, a soft, pink cheek, sweeping brown lashes —Janice! She was just rising from her seat in the booth when he caught sight of her; and he hastened down the other side of the room, out into the corridor, while she adjusted her scarf and veil. Tall, calm, and with a lofty, abstracted air, stood a dark young man near the Mayfair entrance, as Janice Ford tripped along, quite unsuspectingly. Then, with a start, she recognized, the figure ahead, hesitated as it about to turn aside, approached with heightened color, and averting her face, would have gone by; but he met her squarely, face to face, extending a welcoming hand. “Is it possible!” he said cordially. “You have nearly taken my breath away, Mrs. —er —Castle. Is that right?” Janice nodded her head, and fussed w’ith her scarf. “Your memory is all right, Mr. Dillingham,” she said, with nervous animation, not seeking to correct his error. His bright blue eyes were searching her flushed face, but he maintained his indifferent air. How lovely she looked—lovelier than ever! “Are you sight-seeing in America?” he asked politely. "Or did you gethomesick?” “Neither,” smiled Janice. “My—husband had some business here, and “Then you intend to return to London, soon?” “Yes —yes, next week.” “Then,” said Dillingham, in slow, deliberate tones, “may I not have the pleasure of your company at luncheon —once more before you go? Today?” The girl’s eyes met his. “We parted in rather unfriendly fashion before, you know,” went on the low tones. “Let us wipe out the memory-of that last hour by a pleasant one—here.” “I—l have an engagement for lunch. I -” Dillingham caught her elbow in the hollow of a firm hand. His eyes were - blazing then as they looked at her, blazing with fascinating blue flames. “Janice, look at me. You have nc engagement—you have no husband. I know—and more than this I know. I was in Mr. Hadley’s office while you were telephoning.” “Oh!” “Yes, and you have shown me, now —that you—Janice!” “Please, Ellis, don’t look at me like that, here,” whispered Janice. “Everybody’s looking at us. You’re very mysterious and very impertinent, but I’ll go somewhere and listen to you—if you won’t look at me as if you meant to eat me.” “It’s eating time,” said Dillingham, falling into an easy stride beside her as they walked along the corridor together. Janice drew him into the reading room. “I want to 'phone to Gertrude,” she said. “Come with me; you shall hear.” They crowded into the little booth, looking happily into each other’s eyes. * * • ♦ ♦ Bir-r-r-r! Miss Mackenzie caught up the receiver again. A soft familiar voice came over the wire, with a new intense vibration in its tones. “Gertrude, are you too busy to listen? That splendid chap who ran out of your office is my Atlantic City friend—yes, he’s her now. And you were quite right. That’s why I didn’t stay in London and marry the Castle millions. But I didn't suppose he’d ever, ever forgive me. And I’m so ghd. That’s all, now—good-by. Wait a minute, he wants to speak to you.” Then, from the other end of the ’phone, came deep, full masculine tones, deliberately distinct. “Will you kindly tell Mr. Hadley that Mr. Ellis Dillingham will call at his office tomorrow morning? Thank you—and—bless you, Miss Gertrude Mackenzie.” African Wireless Telegraphy. Writing from German Africa, ? European tourist says: “We found here in the dense forest, among people who know nothing of modern scientific discoveries or of time and labor-saving invention, a good and practical wireless telephone. The na fives have for purposes of ceremony, peaceful and warlike, drums of vari Dus dimensions made of wood, and these, when beaten, emit sounds of about an octave in range. Aside from the ceremonies the drums are used also as means of communication, and the manner of striking, the number ot strokes, the pauses, etc., make up words and sentences which are readily understood for miles around. We had a proof of it one day. Our caravan was ready to start when our head servant stopped suddenly in his work, listened intently and then gave unmistakable signs of pleasure. We learned later that the indistinct sounds conveyed to him the news that a boy had been born to his brother in a neighboring village.” Disclosed Crime in Sleep. Because he talked in his sleep, Andrew J. McCorrell of Findlay, Ohio, has gone to the penitentiary to serve six years for robbery. After receiving his sentence McCorrell, with three other prisoners, assaulted the sheriff and escaped. McCorrell believed he had killed the sheriff and it so preyed on his mind that he talked about it in his sleep while he was being held under arrest for drunkenness at Little Rock, Ark. The turnkey took notes and informed the autberlties at Findlay.

~~h »r~ Advertising F] Talks n L. JI !c ooooooooooocc oj Ljl PERSONAL APPEAL IS SURE One Way of Advertising That, Never Fails to Bring Certain Re- > suits. The subject of advertising in its various phases has been so thoroughly exhausted by professional ad writers that “just a retail merchant” may uell hesitate to offer any hints or suggestions unless it be on advertising that Vulls. or in other words, brings results—and especially that which will pull trade to a shoe store. Theoretically, an advertisement should consist of some interesting general reading matter and a description of the godds offered for sale, but this strikes the very difficulty of shoe advertising. It is practically impossible to describe a shoe In away that is convincing enough to get good results, as the wide latitude allowed in advertising makes it possible to use exactly the same description for a low priced shoe that is used in describing the highest grades. One sure way for a shoe store to get results that are lasting is to systematically advertise in the personal appeal way. Shoe dealers as a rule feel that they either lack the time or the ability to write advertisements, but personal appeal advertisements should be written hy some one right in the store. For a number of years this store Tas been running copy each week unler the heading “Thielbar’s Shop Talk.” Shop Talk is merely used as a hearing that is general enough to permit my store subject to be taken up. The personal appeal in the way of ' Heart to Heart talks on different subjects, store news, talks on fitting, etc.. Is sure to get a following If persistently kept up. It does not require an advertising expert to do this. Any merchant can sit at his desk and write just as he would talk to a customer In the store. Write as convincingly and by all means as truthfully as you would talk and while the results from a professional and artistic standpoint may be lacking you get results and, after all, results are what you are looking for. Several years ago one of our local Newspapers offered a cash prize for the best advertisement appearing In a certain edition. The contest was decided by a committee composed of three men prominent in advertising circles from other cities and although they awarded the prize to one store, they made the statement that the ad. of another store would bring the most results. If It is necessary to sacrifice either results or art in writing shoe advertisements, by all means forget the art and get the results. Results do not come from one ador two, but they will come from the establishment of a personal appeal foundation and then by keeping persistently at it along the same lines. This plan will bring results In the shape of real permanent customers and not just the shoppers that are blown around with teach change of the wind.—Henry W. Thielbar of Peoria, 111. “A good many merchants seem to think that people will read the same old ads time and again when they knew they wouldn’t read the most exciting news or the most interesting story a second time. Ads have got to be changed every issue.” —Frank Farrington. Age of Advertising. A paper is Leslie’s Weekly says: “This Is an age of advertising. We cannot do business successfully without It. Recently, when the Chicago papers stopped publication for three days, business in the city stores was practically at a, standstill. I remember when certain large establishments tn New York boasted that they did not advertise or said that a satisfied customer was the best advertisement. Tiffany, Brokaw Brothers and other well-known houses did not advertise, but they do today, and so does every large concern. In those days the merchant sold his goods over the counter and the manufacturer sent out his salesmen, but today people buy the goods which they’ want and which they know something about because of the information given by the advertisers. Wasteful Advertising. Reasonably correct statistics reveal that about $20,000,000 worth of calendars are used in this country each year for advertising purposes. Ferbaps the money thus expended jrings fair returns, but the $20,000,H)0 would accomplish much more for| ihe advertiser If he would use it to yet advertisements in the newspapers. The calendars are all right, on the whole, but perhaps half of them are cut to pieces as soon as received by the public. They contain nice pictures and many people cut away the advertising portion and decorate their walls with the pleasing sections.

MODERN ADVERTISING REALLY INSTRUCTIVE By William C. Freeman. An advertising manager of a newspaper recently sent to the editor in chief copy of a speech made by a big national advertiser which expressed some very commonsense views on the business situation and how to improve it. The advertising manager suggested that there was material in that advertiser’s speech for a good editorial. Very much to his surprise, the editor-in-chief thanked him for bringing the advertiser’s speech to his attention, saying that he depended more on the commonsense views of manufacturers and merchants than he did upon the opinion of lawyer statesmen. Which made the advertising manager recall the time when it was high treason to the editorial sanctum for an editor to pay the slightest attention to an advertiser. Mention of the name of an advertiser on the editorial page or in the news column was not ethical; it looked too much like mixing commercialism with editorial and news dignity, and that was tmforgivable. Times have changed. Some of the best thought on matters of the gravest importance comes from j the business man, and now editors , and news gatherers are only too glad I to publish editorial opinions and in- j, terviews on what business men say, j even though, as advertisers, they do i get some free publicity. This kind of free publicity, however, , is totally different from that which is i squght by press agents representing I men and Interests whose opinions on ' every subject under the sun they think are worth recording. The brainy business man who pays for publicity of his own as applied to his business does not seek personal publicity. That generally seeks him, | and when It is biven it is of value to i everybody—perhaps least of all to him. Advertising and public opinion are pretty closely allied now. - Advertisers who appreciate the full value of Intelligent publicity are really educating the people—supplying them with necessary knowledge about business so that the people today have a better understanding of the needs of business than most of the statesmen who represent them. Modern advertising isj really instructive —informative. i “Newspaper advertising is the cheapest advertising known. That is to say it reaches more people In proportion to the money expended than any other kind of advertising. What is really needed is concentration of support on one section of the country at a time. This concentration can ?>nly be obtained by use of locality mediums, and of these the daily newspaper is far and away the best.”—From Newspapers as Advertising Mediums, by F. J. Gibson. TRUE STORY WITH A MORAL Which Is That Even Undertakers Can Advertise to Some Advantage. One of the hardest busiriesses to advertise in the world and keep within the “ethics” of the profession, is the undertaker’s. Just out of Pittsburg, an undertaker selected a queer medium, so people thought, namely, a drinking cup, to advertise his business. The name and address painted in bottom so that a man taking a drink of “aqua pura” drawn from the pipe at the village watering trough, looking through the typhoid germs. I could see the undertaker’s ad. at the bottom. » I Several of these were placed at a ■ watering trough in front of the country j store. A fast train ran into a work . train containing a load ot Italians, one of whom fortunately could read English. He ran to the watering trough I to get s. cup of water to revive his dying countrymen and noticed the advertisement in bottom. The result was he beseeched the storekeeper to telephone to this undertaker, who from the display of one drinking cup with his advertisement, secured five funerals and yet there are some that state that undertakers cannot advertise, and he does occasionally and it does pay. Advertising. We advertise to sell something with ’ which we are over supplied; or to supply our services where they are wanted. If everybody knew intuitively or by instinct where everything they need can be found, advertising would not need to be done. It would,, of course, be superfluous. But this happy situation does not exist. You cannot sell something until some'one who wants to buy knows that you have got it. In fact If we have goods or services to part with, we must do our best to let all the world (not merely one buyer) know what they are, and what inducements you can offer in disposing of them. . Efficacy Is Proven. The. New Orleans Item one day recently devoted its back page to an ad offering that identical page for sale every Friday during 1912. Twenty minutes after the paper was out the space was sold. It is fairly certain that the publishers of this paper, at least, believe in the efficacy of their own medium. •

JUST A LITTLE TOO HASTY Mr. Newlywed Resented What He Con- , side red Impertinence, but the < Joke Was on Him. > They were on their wedding tour, | and imagined that every civility given them related to their new condition of servitude. Having stopped at away station, the bridegroom was approached by the station agent, who ashed: “Are you going to take the next train?” “it’s none es you- business,” re ' torted the bridegroc ; indignantly, as he guided the bride up the platform, where they condoled with each other over the impertinence es some of the natives. Onward came the train, its vapor curling from afar. It was the last to their destination that day—an express Nearer and nearer it came at full 1 speed; then in a moment it whizzed past and was gone. "Why in thunder didn’t that train stop!” yelled the bridgeiroom. “Cos you said ’twann’t none of my bizness. I has to signal K that train’s 1 to stop.” STUDY, ANYHOW. OS? j “Yes, she had to give up her part.” “Was fit a ease of overetady?” “No; understudy.” PIMPLES COVERED HIS BACK "My troubles began along in the summer in the hottest weather and took the form of small eruptions and itehlng and a kind of smarting pain. It took me mostly ail over nay back and kept getting worse until finally my back was covered with a mass of pimples which would burn and itch at night so foat I could hardly stand it. This condition kept getting worse and worse until my back was a solid mass of big sores which would break open ■ and run. My underclothing would be a clot of bteod. “I tried various remedies and salves for nearly three years and I was not getting any benefit. It seemed I was la eternal misery and ee*M not sleep on my baok or lean on a ehair. I was finally given a set es foe Cuticura Remedies and inside of two weeks I could see and feel a great relief. I kept on using G»ticwa Soap, Ointment and also the Resolvent, and in about three or four months’ time my back •3s nearly cured and I felt like a new being. Now I am in good health and bo siffli es aay skin Aseaees and I i am fdßy satisfied that Cvticura Rome- : dies are the best ever made for skin diseases. I woidd not be without | them.” tSigned) W. A. Armstrong, ' Corbin, Kan., Mar 3C 1911. Although | Cuticura Soap and Ointment are sold ! by druggists and dealers everywhere, I a sample of each, with 32-page bcok, will be mailed free on application to I M Cuticura,” Dept. Ls Boston. All the world's a stage, and all the i uen and women are merely kickers. 1

| y° b h® B Always Bought ALCOHOL—3 PER CENT * AVegetable Preparation for As- J I Bears the Z/.J||iKi»iiisraMijaMß Signature / Am ur Promotes DigestionjCheerful- J M Ip j Fj ness and Rest. Contains neither nj /i[\A!r *!> Opium .Morphine nor Mineral f U Ip Jjj Not Narcotic (kuy & Rrdpt oid Drsbtvktirr&fat Bk> Pumpkin Stall - ||X k k! dlxStnaa - \ 1 < 1 M . AMdlf.Mb - I 1A .tjt AnuaJnd - | fl g ? a .ly ,•<: i It t/1 . ClarifitdSuyor- J 11 ■ JJQ Huitoymn PAtvor > W ttg !}'’c A perfect Remedy for Constipa- An USB lion. Sour Stomach,Diarrhoea, I II SV www Worms .Convulsions .feverish- I ness and LOSS OF SLEEP IM t Q I|» fl js: Facsimile Signature of Il Thirty Years hMatKnn Exact Copy of Wrapper. TM a cqmmny. nm vom

SEVEN YEARS JFMISERY Hew Mrs. Bethune vras Rfo stored to Health by Lydia E. Pinkham*s Vegetable Compound. Sikeston, Mo. — “For seven year* 1 suffered everything. I was in bad flor

four or time every ownfo, and eo weak I cwuMf hardly walk. 1 cramps, backaeh* and headache, and was so nerr<K» and weak that I dreaded to see anyone at have anyone move in the room. The doetors gave me Btedicine to ewe me att

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those times, and said that I ought to have an operation. I would not liateß to that, and when a friend of mv tHtshssd’’# told him about Lydia E. Pinkham’s Vegetable Compound and what it had dona i for his wife, I was willing to take ft. Now I look the picture of health and sees like it, too. I can do all my own housework, work in the garden and entertain company and enjoy them, and can waSt as far as any ordinary woman, any day in the week. I wish I could talk to every sufferyig woman and girl, and teR them what Lydia E. Pinkham’* Vegetable Compound has done for me.”—Mr*. Dema Bethune, Sikeston, Ma. Remember, the remedy which <fid tfex* was Lydia E. Pinkham’* Compound. It has helped thousands of vuneavto have been troubled with inflammation, ulceration, tumor*, irregularities, periodic pains, backache, that bearing down feeling, indigestua, nervous prostration, after allothermeana have failed. Why don’t you try itT Don’t Persecute Your Bowels Cut out cathartics and purgatrre«. The* ac* brutal, harsh, unnecessary. CARTER’S LITTLE LIVER PILLS /Mm » Purely vegetable. Act gently on the liver, VKR I LIU eliminate bile, and soothe the HIVE’S membrane of the MIVCvI bowel. mPtLl.& Coottipation, \ \ JBL——M Biliousness, . „„„ ; Sick He.d- . <”*=- . —— ache and Indigestion, as miilione knaar. SMALL PILL, SMALL DOSE, SMALL HEKZ. Genuine must bear Signatme FRUIT TREES Direct from Grower XM»o*esale Pstow Apple, Sls.ooperiod I PJnm. | Peach, 6.00 “ 100 Cherry. AW “ » Pear, 12.00 “ ICQ 1 Grapee, CW “ MV Send for Our Free Book Sa. > WS PBEPAY FRBIOHS WOODLAWN NURSERIES. ROCHESIO. 1.1 IF YOU ARE A TRIFLE SEISHIVE About the size of your shoes. cm weaea size smaller by shaking Allen’s FooA&s**, cb* antlseptic powder, into them. Just the ZMagftar ' DancingPartiesandforßreaklnglKNevSkasc , Glvesinstant relief to Corns and Banians. Ssja- " I pIeFAEK. Address Aliens.OlnurtstUlatfinj,* *_ tPISO’St I BEST MEDICINE ! The Wayne Hotel ; Celebrated for its home comforts, quiet, naaw*, i ing airs and the excellence of its Curnow. i w/ n* u , rr. wayne,