The Syracuse Journal, Volume 4, Number 36, Syracuse, Kosciusko County, 4 January 1912 — Page 6

YEAR .JUST GONE OKEJMEVDLTS Marked by Unrest Involving the Entire World. “REBELS” ALWAYS VICTORS Chinese and Mexican Revolutions and Strife Against Graft and Monopoly—Great Strides Made in Aviation. When the historian of the future records the events of the year 1911, he will lay particular stress on the political and social unest throughout the world. This was not confined to any one country, nor to a few countries; It was world-wide, involving practically every nation, both civilized and uncivilized. It included revolutions against long-standing governments, battles of labor and capital, wars between different nations and, in short, everything that could be branded as ■ strife against existing conditions or growing conditions. Most significant of all the events of the year was the explosion in open rebellion of the hatred, that had been accumulating through the ages, of the Chinese against the despotic Manchu dynasty. Passive, unresisting, yet at the same time loathing and despising the power that held them in subjection, the millions in the Far East empire had for centuries submitted to being trodden on by unreasoning, overbearing, all-potent self-styled demigods. But China was gradually awakening and, when the first flames of devolution burst forth, it was the signal for the conflagration to become general. Rebels the Winners Everywhere. But the Chinese insurrection was but a larger edition of dozens, yea, scores, of upheavals of_yarious kinds In other parts of the world. They broke forth with such suddenness that It was almost impossible to realize what was occurring until the whole thing was over. Without exception, every one of the great disturbances of the year that reached an ultimate result, wound up in favor of the party or element rebelling against the condition. In not one did the defense win over the offense. The Mexican revolution, near to our own doors, was a striking example of the overturn of regime. Nearer still was the successful culmination of the battle for statehood of Arizona and New Mexico. Other struggles of equal magnitude developed during the year, many of them with sensational effect, in which the issue is still being fought. Among these are the battle between labor and capital, the “people” and monopoly, and advocates of popular government as opposed to representative government Campaigns on graft have been waged with fierce resolution by city, state and federal authorities, not only in all corners of the United States, but abroad as well. The McNamara dynamiting case, the growth of sentiment for popular election of all federal officials, the progress of the woman suffrage movement, trust prosecutions, the campaign for currency reform and that for lower tariffs—all these typify the unrest that exists in our own country. Year’s Important Events. Aside from the numberless conflicts, many noteworthy, things have been penned in the diary of 1911. Science has witnessed vast strides, particularly in the field of aviation. The flights of Atwood from St. Louis to New York and of Rodgers from New York to Pasadena, Cal., were the crowning achievements in this line. 1 About all that remains to be accomplished in aviation, as a feat, is the crossing of the ocean. When all that is good and all that is bad are considered together, it cannot be said otherwise than that the year Was one in which the good predominated. A chronological table of the import tant events of 1911 follows: -A JANUARY. 1 — Juan Estrada inaugurated president of Nicaragua. 2 — President Taft officially recognizes the Estrada government. 3 — W. E. Corey resigns presidency ! of the United States Steel corporation. First postal savings banks opened. 4— Senator Elkins of West Virginia dies. ' „ 10 — Tobacco trust dissolution* suit started in United States Supreme court. President Taft sends congress special message urging fortification of Panama Canal. . , 14—Batt eship Arkansas launched at Camden, N.-J. 19 —Paul Morton, president of Equitable Life Insurance company and former secretary of the treasury, dies. 23 —David Graham Phillips, noted author, shot in New York, by a mad vi-. olinist; died a day later. 26 —Canadian reciprocity agreement presented to congress by President Taft 31 —House of representatives votes the Panama-Pacific Exposition of 1915 to San Francisco, defeating New Orleans’ efforts Rear Admiral Charles S. Sperry dies. FEBRUARY. 7—Miss Vivian Gould married to Lord Decies of England in New York. 11 — Archbishop Ryan of Philadelphia dies. Sl—Premier Asquith Introduces in-

to English house of commons bill abolishing veto power of house of lords. MARCH. 1 — Senator Lorimer of Illinois retains his seat by senate vote with margin of six. 4—Reciprocity falls in senate. Six-ty-first congress adjourns. President Taft makes good On extra session threat, setting special session at April 4. B—United States troops ordered to Mexican frontier. 11 — Trial of the Camorrists begins at Viterbo, Italy. 18—Supereme court sustains constitutionality of corporation tax law, increasing national income by $27,000,000. 25 —Triangle Shirt Waist company fire in the Asch building, New York, resulting in 141 deaths. 5 APRIL. 4— Special session of congress convenes. 10 —Tom L. Johnson, former mayor of Cleveland, dies. 12— Canadian reciprocity bill and farmers’ free list bill introduced in house. 13— House approves direct election of senators by 296 to 16. 14 — David Jayne Hill resigns as ambassador to Germany. 21— House passes Canadian reciprocity, 265 to 89. 22 — McNamara brothers arrested in Chicago and Indianapolis; rushed by automobile on w*ay to Los Angeles to face dynamite charges. 29— Jay Gould marries Annie Douglass Graham of Hawaii, in New York. 30— Bangor, Me., devastated by fire. MAY. 2— Chinese rebellion begins in Kwantung province. 3 — House orders Investigation of steel trust. B—Battle of Juarez begins, resulting in capture by Mexican rebels two days later. 12— J. M. Dickinson resigns as secretary of war; succeeded by Henry L. Stimson of New York. 15— Standard Oil company ordered dissolved by Supreme court decision. 17— Porfirio Diaz announces he will resign presidency of Mexico. 23— New Mexico and Arizona statehood resolution passes in house. «. 25—Diaz resigns presidency of Mexico. 29—Tobacco trust ordered dissolved by Supreme court decision. JUNE. ’ B—W. E. D. Stokes shot in New York by Lillian Graham and Ethel Conrad. 10 —American polo team beats British in deciding game of international series. 13 — Resolution for popular election of senators passed by senate. 18— European aviation circuit race begins at Vincennes, France. Three aviators—Captain Princeteau. M. La Martin and M. Lendran—killed when machines fall to ground. 19— President Taft celebrates " his silver wedding anniversary. 21— Arrival in New York of Olympic, largest passenger boat in world. 22— Coronation of King George of England. 28— Cornell crew wins Poughkeepsie regatta. JULY. 2—Harry N. Atwood flies in biplane from Boston to New* York. 8— Lieutenant Conneau (“Andre Beaumont”) wins 1,000-mile aviation circuit race, from Vincennes, over France, Belgium, Holland and England. j ? 12—American Harvard-Yale, athletic team defeated by Oxford-Cam-bridge team at London. 14— Investiture of prince of "Wales. 18— Henry Clay Beattie shoots his wife. . 22- —Canadian reciprocity passed by senatff. 27—President Taft signs Canadian reciprocity treaty. AUGUST. 10—London dock strike begins. 15— Harry N. Atwood starts flight for New York from St. Louis. 19— English dock strike settled. 23— Special session of congress adjourns. 22—G. A. R. special train wrecked near Manchester, N. Y., 37 civil war veterans and members of their families being killed. 27—Atwood arrives at New York, finishing his. flight frem St! Louis. SEPTEMBER. 9 — Col. John Jacob Astor marries Madeline Talmage Force. 10 —Cross-continent aeroplane flight ‘for Hearst $50,000 prize officially begins. 12— H. H. Hilton of England wins American golf championship at Apawamis links. 15—Premier Stolypin of Russia shot while attending opera at Kiev, dying two days later. President Taft starts on trip through west. 17 —Cal P. Rodgers leaves New York on cross-continent flight. Rodgers was the only one to complete the trip. 21—Canadian voters reject reciprocity bill. 25—French • battleship Liberte blown up in harbor of Toulon, killing” three hundred. 29 — Italy declares war on Turkey, as result of Tripoli controversy, and rushes troops to Tripoli. 30— One hundred killed by breaking of dam at Austin, Pa. OCTOBER, 2—Rear Admiral Winfield S. Schley dies. 13— Republic of China proclaimed at Wu Chang. 14— Associate Justice John Marshall Harlan of the United States Supreme Court dies. 19—Aviator Eugene Ely killed at Macon. Ga.

20— Rev. C. V. T. Rleheson arrested in Boston as slayer of Avis Llnnell. 21— Rev. Fraud W. Sandford, leader of the Holy Ghosters, arrives in Portland, Me., aboard the Coronet, on which he starved the fanatical members of the party. He is arrested. Chinese national assembly convenea . 23—Winston Churchill is made England’s first lord of the admiralty, being succeeded as home secretary by Reginald McKenna. 26 — Philadelphia Athletics win world's baseball championship from New York. 29 — Joseph Pulitzer, noted publisher, dies. Names/if 18 new cardinals-designat* announced) NOVEMBER. 1— President Taft reviews great battleship fleet at New York. 2 — Kyrie Beilew, famous actor, dies. 4 — Chinese rebels capture Shanghai, controlling mouth of Yangtse-Kiang river. • 5 — Cal P. Rodgers arrives at Pasadena, Ual., concluding his epochal flight from New York to Pacific coast. Ambassador Guild at St. Petersburg protests to Russia against alleged insults to American Jews. 6— Persia refuses Russia’s demand to remove W. Morgan Shuster, young American in charge of Persian finances. 7— New Mexico's first election as a state results in Democratic governor. Italian advance in Tripoli begins. 8— United States circuit court at New Ydrk approves tobacco trust dissolution plan. 16 — Chinese republic appeals for recognition by the world. Russia starts troops for Persian frontier. 19 —President Caceres of Santo Domingo assassinated. 24 — Henry Clay Beattie executed. 25— Miss Mildred Sherman marries Lord Camoys of England in New York. 30— Public consistory creating It cardinals at Rome. ’ DECEMBER. 1 — McNamara brothers change pleas in dynamite case to “guilty.” 2— King George arrives in India for the Durbar. 4 — First regular session of Sixtysecond congress convenes. 5— J. B. McNamara sentenced for life, John J. to 15 years. President Taft sends congress message devoted entirely to trust problems. 6 — Beef trust suit begun at Chicago. 8 — Investigation board reports battleship Maine was destroyed by outside explosion. 9 — 207 miners entomber at Brice, ville, Tenn., by explosion. Constitution of Chinese republic framed. 12— Durbar at India held by Kingj George emperor of India. Republican national committee names Chicago, June 18, for 1912 national convention. 13— Sulzer bill abrogating passport treaty with Russia passed by house. 17 — Alfred G. Vanderbilt jpeds Mrs. Margaret McKim in London. Ambassador Curtiss Guild at instruction of President Taft, notifies Russia of intention to abrogate treaty of 1832. 19 —Senate approves President Taft’s abrogation of Russian treaty. President sends congress special message on. wool tariff. John Bigelow, America’s “grand old man,” dies. 21—Russian forces open hostilities with Persia, bombarding the governor’s palace at Tabriz. Again the Poor Fat Man. Among the passengers on a downtown car the other evening were a tat man, a lean man, who proved to be deaf, and a couple of giggly girls. On one of the side streets a German band was engaged in making life miserable for the residents of the neighborhood. The fat man shitted uneasily in his seat and remarked sarcastically to the lean man in a low tone, "Music!” The lean man put his hand to his ear and said,-. “Eh?” “Music," repeated the man in louder tones. “Beg pardon, I am not able to hear,” said the lean man. “Music,” yelled the fat man, so loud that the passengers all tittered and the little giggly girls all grew Ted in the face. “Oh,” said the lean man as he turned around and looked about him. The little German band was out of sight by this time, and the passengers lat ghed irhmoderately at the vain attempts of the unfortunate man to find the object of the fat man’s comments. Fat men are proverbially good natured, and by that time the odalty at the situation had dawned upon this ■ particular fat man. “Hum,” he said, “you folks needn’t laugh. Our friend saw fully as ’much music as yen and I heard.” Natural Timepiece. There is no need for clocks on the Aegean sea any day when the sun is shining. There nature has arranged her only timepiece, one that does not vary though the centuries pass. This natural time marker is the largest sun. dial in the world. Projecting info the blue ‘waters of the sea is a large promontory which lifts its head 3,000 teet above the waves. As thesun jswlnguT round, the spurted shadow of this mountain jugt touches one after the , other a number of small islands, which are at exact distances apart and act.as hour marks on the great dial. * The Lesser Evil. Marks —Why do you allow your wife to run up such big bills? Parks—Because I’d sooner have trouble with my creditors than with her —that’s why.

I zWRONG DIAGNOSIS IS MADE Physician, After Careful Examination of Patient, Prescribes Fresh Air for Aviator. He was ill, or at least said that he was, and the other day he entered the house of a well-known physician and sank into a leather-covered arm-chair in the anteroom waiting his turn on the list. At last it came, and the doctor examined his tongue critically, felt his pulse, inquired as to the symptoms of his illness, and then looked wise. Taking a pad from the table he wrote a prescription calling for bread pills and distilled water, or sonWhing of that sort. Then, turning in u. "hair, the physician said, “I cannot say anything serious is the matter with you. What you'need is plenty of air ” The patient smiled a broad, bland smile, but said nothing. “Take this prescription regularly every night, but above all things get plenty of air. Good, wholesome, outdoor atmosphere, that is what you need more than anything else.” “Ha, ha, ha! I need air, do I?” shouted the man. “Well, that is funny.” “Why, what do you mean?”inquired the doctor. “Mean? Why, I’m an aviator.” Not Hitting the Pressman. The complaint editor was trying to pacify an indignant contributor who was scolding him through the telephone. “We printed your communication the day after it was received,” he said. “I didn’t see it and I Rooked all through the paper.” ‘lt was on the page where we always run such things. Didn’t you notice a blur at the bottom of the fifth column that you couldn’t make anything out of?” “Yes.” , “Well, that was It.” Love and a Looking Glass. They had been married in November. “Did you see anything that particularly struck your fancy when you were looking around the shops today, asked the young husband on his wife’ return from a round of Christmas shopping. “Well,” she replied, “I saw something extremely pretty in looking glasses.” “I have no doubt you did,” he observed, “if you looked into them.”— Liverpool Mercury. GOOD MOSQUITOES. mb x u " vULjj Il The Summer Boarder —Are the mosquitoes and flies very bad here? Hiram Hayrick—Nope. You’ll find some of ’em in church every Sunday. And Then 1 A woman who does her own housework was invited out to dinner the other night, and when she rose from the table, remarked: “Well, it is pleasant to eat something that I didn’t cook.” “Indeed it is,” said her husband, before he bethought himself of conhequences. * A Depressing Experience. I “Did you ever long in va& for a single pleasant word or kind look?” said the sentimental soul. “Yes,” replied the (practical person, “when I tried to get by a swell waiter with a 25-cent tip.” Explained. Patience—l see England has twen-ty-eight railway tunnels a mile or more long. Patience —That explains why so many girls waait to go there on their /•dding trlj>

WAY TO START FAMILY ROIA Amusing Conversation Carried on Be tween Husband, Downstairs, and Wife on Upper Floor. She (upstairs)—Clarence! He (downstairs) —Yes, love. She —Have you locked the coal cel lar? He—Uh-huh. She—Have you locked the dining room window? He —Sure. She—Have you hidden the silver under the bath? He—Yes. She—Did you put the oat out? He—-Uh-huh. . She—Did you bring the hose In? He —Sure thing. She —Have you brought the rug is from the porch? He—Yes. She—Have you fastened all the par lor windows? He—Sure. She—Have you been down in th< basement to smell for gas? He —Yes. She—Have you brought in the ham mock? He —Yes. She—Have you locked the Iron! door? He^—Uh-huh. She —Did you hang up the key bad of the hall clock? He—Yes. She—Have you wound the clock? He—Yes-yes-yes! She—Well, you don’t need to get mad about it. It’s a wonder yot wouldn’t try to get to bed at some de cent hour. What have you been do Ing down- there all this time, any how? TOO HOT FOR HIM. Ml VO i “This shade,” said St. Peter, “afraid it That he’s going to be put with th< ladies; He thinks his ma-in-law’s there, And that’s why he doth swear. If she is, why, then, Heaven 11 Hades!” . _• f. Mild Correction. Old Gentleman —Do you mean t< say that your teachers never thrasl you? Little Boy—Never. We have mora suasion at our school. Old Gentleman —What’s that? Little Boy—Oh, we get kep’ in ant stood up in corners and locked it and made to write one word a thou sand times and scolded at and jawe<! at, and that’s all. —Woman’s Hom< Companion. Drain on the Company. On his way home from the theater where he had seen a performance o: “Othello,” Bobby was unusuallj quiet. “Didn’t you enjoy the play?” hit grandfather asked, at last. “Oh, yes, very much,” replied Bob by. “But, grandpapa, there’s onething I don’t quite understand. Does the black man kill a lady every night?”—Youth’s Companion. Umbrella Morals. “You remember that silk umbrella I took from the Bingles’ hall by mis take.” “Yes. It had such a lovely handle.” “Well, the handle was Imitation and ! the silk was full of holes. Why, th« I man who mends all my umbrellas said it wasn’t worth repairing.” “Dear me! ‘What did you do witl it?” “Why, I was so mad I called at the Bingles’ today and left it there.” I A Mistake, Somehow. “Well, well,” exclaimed Nagget over his paper, “that’s a queer head ! ing for this article. It says ‘Woman) Talk.’ ” “What’s so queer about that?” de manded his wife. “Why, there’s only half a column of it.”—Tit-Bits. Woman’s Age. Wiggins—Maud says she is 22, but I happen to know that she was born in 1885. Wiseman —My dear chap, you should know that the date on which a woman was born has nothing whatever to do with her age afterward. Acting. Footelightq—Don’t you think she begins to act childish? Miss Sue Brette —Begins to? Why, she’s been taking the part of Little Eva in “Uncle Tom’s Cabin” companies for sixty years! Appropriate. “Look at that famous surgeon at s banquet and not in a swallow tai) coat!” “I beg pardon, his idea is strictly appropriate. Don’t you see he is wearing a cutaway coatF*

■—■ -— — - c advertising Tallis

. DIGNITY IN ADVERTISING. People Asked to Purchase Are Entitled to Respectful Consideration—Some Modern Methods/ All advertising should be dignified in its way, whether it be exploiting a two-cent article or a thousand-dollar one. You are asking people to buy. and they are entitled to respectful language and a polite manner. Levity is all very well in its way, at times, but it should not be indulged in at the expense of dignity. The advertiser should have respect for himself and his reputation, as well as for the people he is making his appeal to. The cheaper, commoner articles of everyday use by the great masses of the people have bepn advertised honestly, straightforwardly and with dignity for a great many years They are, perhaps, the kind of goods that might be advertised in a less dignified way without any consequent injury to the sales. Sometimes an advertiser of some popular article will indulge in slang that “catches” a certain class of people Sometimes he stoops to systems and methods that are decidedly “infra dig.,” but, because of the nature of the article, the public overlooks the indiscretion. But when the manufacturers or dealers in articles that appeal only to the intelligent and wealthy classes —articles the cost of which runs up into the hundreds of dollars —lose theilr self-respect and abuse that of the public by adopting circus methods to advertise their products, we be pardoned for feeling surprised, and we cannot but agree bearitly with the authorities who have endeavored to stop this style of publicity when it has overstepped the bounds of reason. The postoffice authorities, and the stress of public opinion, have recently ended the so-called “puzzle propositions” of many of the popular piano houses, and a few of them have taken refuge in a new scheme, which is even more reprehensible than the “rebus” and puzzle plans. The leading idea is to sell pianos on time payments. and one firm with many branches throughout the country reiently offered cash prizes of SIOO and M 0 bills for the best “slogans” or catch phrases that would advertise their particular piano. So far as is known, the prizes were duly awarded, but the unsuccessful contestants were far more fortunate than the winners, according to the statement of the firm Alluded to Outside of the chief prize winner, the other ten received, respeczively, ten dollars each." while those who tried but failed to win a prize, were rewarded by the firm with an •jrder for $87 —to apply on the payment of any piano purchased from the firm within a given time An accompanying circular states that these orders are “as good as gold coin” to any one wishing to purchase i piaiio. and that the “order is as good is so much cash.” The winning s'ogans were therefore anly entitled to ten dollars each, while the unfortunate rejected ones each received the equivalent of nearly nine times as much as the winners got This appeared very curious logic except on the supposition that the order lor SB7 was really worth about the value of the paper it was printed on The trick was so palpable that it is reasonable to suppose - the Inde 5 ) iatigable authorities will scon be ‘after” the offending firm again, and with a probable indictment to follow While it is scarcely likely that any person really needing a piano could be hoodwinked into such a scheme as the above, it is nevertheless bisrh time that all reputable piano concerns ;ot together and made some determined effort to stop such tricky advertising in connection with their really dignified and very reputable business. — Fame.

Advertising is teaching the £ consumer to ’• wants. He is more apt to purchase goods he is familiar with I* those of which he has no »?' L knowledge. *-

Will Fight Program Advertising. The Lansing (Mich.) Clothiers' association has appointed a committee to consult with business men engaged in other lines of trade secure their co-operation in the elimination of all advertising, except that insert ed in publications which appear at regular intervals it is estimated that more than SIO,OOO was spent last year in Lansing tor advertising in programs tor church and fraternal organizations, from which no benefit was derived. Churches Must Advertise. A. H. Travis, religious worK editor of the Twenty-third street. New York Y M* C. A., gave a talk betore the Adcrafters of New York on 'Churcn Advertising," the other evening Mr i’ravis said that churches that try to do aggressive work must advertise in order to interest the public, just as ether institutions are obliged to adverise to advance their purposes?

WHY ADVERTISING SHOULD BE STEADY By Wm. C. Freeman. There is a great difference of opinion on the question as to whether a company should advertise or not when business is at high tide. Hugh Chalmers was recently asked by his associates why he continued to advertise when his company's output for a year ahead was provided for. He said: "When my company faced the fact that we wej;e far oversold and I still desired to keep up a an aggressive advertising campaign, I was asked why in the world I considered it necessary to advertise. I told my company that we were not in business for today only —we were in business to stay, and that tomorrow and the day after were very real factors in our permanent business success. If we intended to keep our business as active as it is today, I -told them that advertising was a prime essential.” In every community the advertising representative meets the merchant who says: “I am doing all the business I possibly can. so there is no need for me to advertise.” I recall an experience of my own with a merchant who was on the crest of the wave. He had been spending SIOO,OOO or thereabouts in advertising, apd his business was going alo&g swimmingly. He suddenly decided that advertising was an expense, so he commenced to cut it down and down, and then used irregular copy in the newspapers. AUer a period of about six months the business to show Signs of falling off. His managers protested about the non-advertising policy, but the merchant was very stub born, and stuck to it. / He said that he had been In business a great many years; that all the people In the community knew all about him—that it was the fault of the managers that the business was not going forward and not because tb‘ advertising was stopped. He changed managers from’time tt time, but. the business has grown steadily less until now the total is leak than $1,000,000 annually, whereas I recall the time when it was nearly $4,000,000 a year, and it is just hanging on by its eyelids. A merchant cannot afford to stop advertising, even after he has established a big business.

Honest advertising Is the ofily kind that pays in the long run. Once you lose the confidence of the purchasing public through misrepresentation in your printed messages to that public, you have lost something that is more valuable to you than your stock, your building and the ground upon which it is located.

FARM SALE ADVERTISING Money Invested In Newspaper Publicity is Sure to Bring Good Returns. Not more than one-third of the rural public sales are properly advertised. Did you ever calculate the amount oi money lost every year by the owners failing to carry on an ex tensive advertising campaign for their sales? A tew dollars more spent for newspaper space would give large returns The average publicity effort made by the average man eager to sell out is weak. He has a few sale bills printed, and he runs the same copy In the local paper. That ends the cam paign That is poor management. The more extended the publicity the larger will be the crowd —ahd the prices usually vary with the size of the crowd. A farmer, especially a live stock man. would drive 20 miles to attend a sale Where stock that he needed was to be sold Hence it if obvious that extended newslxiper advertising is important. NeverNspend less thpn S2O in newspaper if the sale is a large one It will pay to spend a larger amount If you are a specialist, and handle some special line, Such as hue bogs or cattle, newspaper advertising is absolutely necessary to success And don't make the mistake of advertising O"ly when you have something .tor sale If you handle Duroc-Jersey hogs, and have no hogs for sale now. but will have in the spring, put a card in your paper and tell the people about it. It you don't, they will look up the hog breeders in the cias-ihed columns of their farm paper and send off to the man in the other end oi the state who. believes in publicity It you have something to sell, don t let the people lorget it won’t pay Newspaper advertising, when figured on the basis of the number of persons you can reach and the results you can get, is cheap Money spent in this line will bring greater results than any other form of advertising Advertising and Cost of Living. it is a fallacy to say that advertis ing increases the cost of living Ad| vertislng lowers the cost oi living in\ that larger sales decrease the cost of' production Advertising in its crtg in'al form of salesmanship tends tn the long run to make the cost ol itv ing more reasonable for the average ( human being Advertising enables the manufacturer to give a better quai ' ity of goods at a lower price than he could it his advertising bad not lilted . him out of the rut oi ruinou’tf com petition dnd standardized bis articles of merchandise