The Syracuse Journal, Volume 4, Number 31, Syracuse, Kosciusko County, 30 November 1911 — Page 10

£ THE HOME OF « I Quality Groceries | «*>*»«** THANKSGIVING! The Most Important Day of the Year from a Culinary Point of View! THE Day When the Utmost Caution and Discretion must be used, and the best Judgment exercised in the selection of the Viands for the Thanksgiving Feast! Success in this respect, insures the additional thankfulness of all concerned—the Guests, the Host and Hostess —and—the Grocer. TRY THESE—THEY’LL PLEASE—ORANGES PINEAPPLES CRANBERRIES GRAPES SWEET POTATOES CABBAGE CELERY f LETTUCE AND NUTS Searfoss Brothers PHONE 8

Ask your Grocer for Hersh Yeast The Baker’s Delight BUTT i& XANDERS Attorneys-at-Law Practice in all Courts Money to Loan. Fire Insurance. Phone 7 SYRACUSE, IND. J. H. BOWSER Physician and Surgeon Tel. 85—Office and Residence Suracuse, Ind.l GEORGE W. SAIEEY All Kinds of' WELL WORK; And well materials, Supplies. Wind Mills Shop in Grissom’s Harness Shop Phone 119 WARREN T. COLWELL Lawyer Real Estate. Insurance, Collections, loans. Notarial Work' A portion of uour business solicited Office over Klink’s Meat Market D. S. HONTZ Dentist In dentistry, a stitch in time saves more than nine. Don’t forget your teeth. If you intrust them to my care they will receive careful attention. Investigation of work is solicited. : s : Office over Miles <f Co. Grocery Syracuse Indiana

iTUb Winona Interurban Ru. Go. Effective Sunday Nov. 2 1911. Cars Leave Milford Junction NORTH A. M.—6:27, +7:57, f9:57, *11:38. P. M.—t12:;54, f 1:57,+3:57 +4:,57*5:5,7 f7:00, 7:57, *9:57, 10:57. 3! SOUTH A. M.—6:15, *7:22, +8:57, +10:57. P. M.—*l:lo, +1:57, +2:57, *4:57, +5:57, 6:57, +7:57 8:57, 10:57. * Winona Flyer through limited train between Goshen and Indian apolis, making town stops only. J For information as to rates, etc., address W. D. STANSIFER A. G. F. & P. A. Warsaw, Ind.

MICHIGAN LAND FOR SALE. Land in central ichigan is now open for home seekers. This land is level on which heavy timbei grew. Is a loam with clay subsoil town and railroad near. Price ranging from sls up according to improvements. For further particulars see or address H. H. Doll, Syracuse, Ind. Drs. Geyer and Geyer of Goshen. Osteopathic Physicans, will be in Syracuse at the home of Mrs. Landis, on Harrison street, Tuesday’s, 7:30 a. m. to 12 o’clock noon. Consultation Free. FOR SALE—IO acres 2| miles of Syracuse good 4 room house and barn other out buildings. Henry Doll. Have your calling cards printed at the Journal office. We have a nice selection to choose from. Don’t forget that it pays to advertise. State of Ohio, City of Toledo 1 Lucas County, J Frank J. Cheney makes oath that he is senior partner of the firm of F. J. Cheney & Co., doing business in the City of Toledo, County and State aforesaid, and that said firm will pay the sum of ONE HUNDRED DOLLARS for each and every case of Catarrh that cannot be cured by the use of Hall's Catarrh Cure. FRANK J. CHENEY. Sworn to before me and subscribed in my presence, this 6th day of December, A. D. 1886. A. W. GLEASON, [Seal] Notary Public. Hall’s Catarrh Cure is taken internally and acts directly on the blood and mucous surfaces of the system. Send for testimonials free. F. J. CHENEY & CO. Toled®, Ohio. Sold by all Druggists, 75c. Take Hall’s Family Pills for constipation.

OVER «6 YEARS* ENCE J J L J e-jR B■k■ ■ w 1 Trade Marks Designs Qfffw Copyrights Ac. Anyone sending a sketch end description may quickly ascertain onr opinion free whether an invention is probably patentable. Communionlions strictly confidential. HANDBOOK on Patents sent free. Oldest agency for securing patents. Patents taken through Munn A Co. receive special notice, without charge, in the Scientific Bmcrican. A handsomely illustrated weekly, largest circulation of any scientific journal. Terms. |3 a year: four months, JL Sold by all newsdealers. InsnsGtlon ol our Meats will satisfy the most particular buyer that they are tender aud sweet, and that there is less waste about them than the ordinary kind. We always keep in stock—in the ice-box in summer —the flnest grades of fresh-killed beef, pork, mutton, lamb, veal and poultry. But we are by no means high-priced butchers. We give yon the best, and charge only a fair living profit. £. W. HIRE

Business Building By DUNDAS HENDERSON Advertising Manager of the C. E. Zimmerman Co, Chicago.

Kw Wii wfeClsw \ Ur J* CaFSpecimenj ServO SUPPCfeo BY n»CE. ZIMMERMAN C<X CHIQASQ. If the inoney that is spent every year by "occaisonal” advertisers were added up it would be found to amount to a large sum. By “occasional” advertising I mean the using of space at irregular periods in your newspaper. Local publicity is often done this way under the excuse of helping the paper, but the real reason, if the advertiser could be got to admit it, is that he is halfhearted about the matter. He partly looks upon advertising as a luxury anyhow, and so curtails his expenditure on it to the lowest limit. Although the retailer may regard publicity as a luxury, it yet seems to be a dream on his part that one day he will make some real success and a handsome fortune through advertising. Indeed, down deep in all retailers’ hearts is a feeling that money is positively made through advertising. They know that huge fortunes have been and are being piled up by retail merchants with the aid of this limitless force, and they have secret hopes that one day they also may strike the royal road to success. If they but knew it that road lies straight and plain before every retailer in the country if he would only open his eyes to see it. John Wanamaker, the great New York and Philadelphia retail merchant, on one occasion said: “Advertising doesn’t jerk; it pulls.” It begins very gently at first, but the pull is steady. It is likened to a team pulling a heavy load. A thousand spasmodic, jerky pulls will not budge that load, while one-half the force in steady effort will start and keep it moving.” Here is the solution in a nutshell —steady effort. The merchant who uses newspaper space “occasionally” is simply wasting his efforts. It is the steady pounding—and pounding again—that makes success in advertising as in everything else. All advertising is good in proportionate degree to how it is done, and even occasional advertising has some value, but to be successful to the point of permanently increasing your bank account, it must be done persistently and systematically. What would you say atout a clerk in your store who waited on your customers for a day or two and then sat down to rest for a few more days, leaving the customers to attend to themselves? You know how long your business would last under such conditions. It is the same with newspaper advertising. Publicity in your newspaper is simply salesmanship on paper, and the same rules apply to it as apply to salesmanship in your store. Continuous effort and eternal polishing up of ideas and methods are necessary to make success either as a personal salesman in your store or as a salesman in your newspaper. You advertise to sell your goods and keep your name in front of the people. It is only reasonable to suppose that you will be better able to do this with persistent effort than with spasmodic attempts. If you were»to tell a man or woman daily about the quality and prices of your wares you would produce more effect than if you were to talk to him

or her at uncertain intervals. The question of changing the salesmanship or “copy” in your advertising space is an important one. It acts this wav. Suppose you had a pile of some special goods for sale. Suppose you were determined to sell some of those goods to some particular customer. After you had asked that customer to buy those goods would you, the next time you approached her, use exactly the same language and arguments? You know you would not. You would hunt up new ideas to attract her attention, new ways of convincing her and new methods to get her to buy You must apply the same principles to your advertising. You must be continually hunting up ideas, new arguments and new ways of attracting and holding attention. Salesmanship in newspaper space is just the same as salesmanship behind your counter. The trouble the ordinary storekeeper is up against is securing this salesmanship on paper I have outlined. He can purchase advertising space readily enough and so long as he buys enough space for a long enough period to make a successful display he has done all that the successful merchant can do in that respect. But when it comes to filling the space the question assumes a different shape. Advertisement constructing is a profession like medicine or law. When you are sick you go to a physician. When your business wants toning up. why should you not go to a business doctor?—an advertising expert? There are on the market a number of what are called Syndicate Advertising Services. These can be obtained for as low as one dollar per week. They give you precisely the same service as is given to department stores and national advertisers by firstclass individual advertising managers. These services are usually supplied in a series of fifty-two advertisements, one for each week in the year, together with fifty-two copperplate cuts of high grade illustrations drawn by high salaried artists. The advertisements are constructed by writers of national reputation and with great experience, men who have made success for thousands of other retailers in the same position as yourself. The low price charged for these advertisements is only made possible because of thousands of the same advertisement that are sold to different merchants throughout the country. One only merchant in each town is allowed to use the service for his own trade. Particulars of the best of these syndicated advertising services may be had from the editor of this journal, and I earnestly advise you, as an up-to-date merchant, to get them at once. “The early bird catches the worm” is a true saying and it is nowhere better exemplified than in this case; the retailer who uses a service of this kind here now will start himself on a near cut to independence and fortune.

BY WAY OF i EXAMPLE | Suppose you are in a hurry to reach GOSHEN, WATERFORD, WABASH JUNCTION, NEW PARIS, MILFORD, LEESBURG, WARSAW, MENTONE, AKRON, CHILI or PERU, Take the Baltimore and Ohio Railroad and make quick connections at Milford Jet. with j I a rij ? ■ I ? 1

| Local and Personal | Clyde Myers and wife are visiting at Bremen. Mrs. E. E. Strieby entertained the Lutheran Social Monday night. Wanted—To buy a buggy. J. W. Rothenberger. Mrs. Sam Rasor and daughter Leia, of South Bend, were in town several days last week. Make arrangements to attend the’ lecture at the Opera ouHseThanksgiving evening, Nov. 30. Mrs. J. K Mock and two nieces who spent six weeks with John Long and wife at Garnett, Kansas, returned home Thursday. Mrs. Austin Grisamer of Goshen, came Saturday to spend a few days with her mother, Mrs. Daniel Ott, and her son Allen and family.

Fred Hoch, Sam Akers, Jr., John Wingard, Adam Darr, Mick Moats, are spending a few days at Tippecanoe Lake fishing and hunting. SIOO down and $5 a month buys new upright pianos, in any kind of case, walnut, mahogany or oak. J. W. Rothenberger. Miss Helen Hoy received word from the father of Helen Wray of ■ Collinsville, Oklahoma, that she has been ill with typhoid fever for three weeks. Miss Waive Mason of Wolf Lake, who is attending school at Indian- ! apolis, stopped off here Friday on her way home and spent the night with her grandparents, Mr. and Mrs. Alva Younce. For Sale—-A good paying business in Syracuse, well established and a good investment for any one wishing to live in town and take care of same. Inquire of Butt & Xanders for particulars. Mrs. Daniel Ott was taken suddenly ill with heart trouble at the U. B. church Saturday evening. Her grandson, Cullen Grisamer, was sent for and she was taken home in a buggy. She was better on Monday. Mr. and Mrs. Sam Smith had quite an exciting time with their horse while in the country one day last week. The horse became frightened and commenced kicking. It kicked the harness off, knocked the dashboard in, kicked the end off the whip, but fortunately neither •of them were hurt and the horse did not get away. Birthday Surprise. Relatives and friends of Abe Hire, gave him a very pleasant surprise, Sunday, November 26, it being his 62nd, birthday. Those present were, Mr. and Mrs. Al Hoshaw, Mr. and Mrs, Will Jackson, Mr. and Mrs. Ralph Vail, Mr. ‘ and Mrs. Tillman Hire, Misses Clara I Jackson and Lida Davis.

Applied For Divorce. Tracey Sensibaugh, of Goshen, by her attorneys, Deahl and Deahl, has filed suit for divorce in the Elkhart circuit court against Clyde Sensibaugh. She charges habitual intox ication and says he cursed her, called her vile names and struck her. The. parties were married June 26, 1907, and seperated Jan. 7, 1910.— Goshen Nswes Times. Burned By Gasoline Explosion. Fred, Jr., the youngest son of Mr. and Mrs. Fred Hartman, was quite badly burned last Friday from the explosion of a gasoline can. The boy’s mother was at the home of Mrs. Sensibaugh writing a letter for her, and Fred, unknown to her, had matches and was playing with them. All at once they heard an explosion and heard the child scream. Upon investigation they found that he bad stuck a lighted match into a gasoline can, which exploded. His eye brows, eyelashes and part of his hair were burned off, and his mouth, face and one hand were badly burned. Luckily the can was nearly empty, otherwise there would have been a different story to relate.

BARGAIN LIST OF Town and Farm Properties FOR SALE BY W. G. Connolly w Office at Journal Office

TOWN PROPERTY. For Sale—A fine lake frpnt property, close up town. Splendid 8 room house, bam and boat house. 6-room cottage on Huntington street* good wood shed and well house, good cemented cellar, city water; a real bargain at $750. Splendid 6 room house on North Huntington street, city water, cellar, and wood shed. Cheap at SBOO. Good well built two story 6 room house, wood shed, well and in good location on Boston street. S9OO. Good 7 room house on South Main street, with cellar, well, lot of fruit, three lots and barn. Will seli at the low price of $1,250 if taken soon. An extra fine 6 room house, good cellar, electric lights, well and city water. Fine location. Price $1,650. Have building with two 6 room flats, near lake, nicely finished and everything convenient, water in the bouse, electric lights. Very cheap at $1,300. Elegant 9 room house, good cistern water in house, city water, electric lights, newly painted, fine location. Price $1,600. FARM LANDS 80 acres* 4 miles from Syracuse, good buildings, good soil, about 20 acres timber, plenty of fruit, on good road. $5,000.

GEO. D. HURSEY Dealer in Building Materials, Cement Brick, Fence Posts. Etc. Syracuse, Ind. I Hides Furs | JUNK | II I will buy all kinds of hides J ’ > and furs. f ' > For No. 1 beef hides will t 1 • pay 10c per pound. * ; ’ Horse hides $2.50 to $3.50. t ! I ‘ Tallow, 5c a pound. X < • These, prices for Nov. only, f ; ‘ Phone 137. f :: DAVIS GRAFF | I: / Syracuse, Ind. t

LOOKING E2E LUMBER? Our yards are ■' ' always stocked | with a fine as11 1 sor tm ent of building material. We al-' ways try to fill orders promptly. Now is the I H time to get ready for spring. Come and see us. Lakeside Lumber Co. Allen D. Sheets,"Owner, • Syracuse, Indiana :

60 acres, 4 miles from Syracuse, surface slightly rolling, productive, a splendid large house, good barn. Price $5,000. 55 acres, 2% miles from Pierce ton, black loam and gravelly soil, very productive, surface rolling, well tiled. Buildings consist of good house, fine large barn, granary and other Outbuildings. $76 an acre. 20 acres good pasture land, half mile from Syracuse. 181 acres 2 miles from Syracuse, good soil, good house, fair barn, some fruit. Price 1,900. . ’ 30 acres 2i miles from Syracuse, this will make some one a nice home, good house, no barn, about 125 fruit trees started, good soil. Price 2,500. 78 acres 5 miles from Syracuse, level, good soil, good big house and a good bank barn, on good road. Price 75.60 an acre. For Sale or Exchange—Bo acres 5 miles south of South Bend, good roads all the way out. Buildings need repairing to make them good. Good soil and in good neighborhood. You can get a bargain in this farm, considering the location. For Sale or Exchange-60 acres 3 miles from Ora, Indiana. Sand loam, level, a fine orchard, good house and barn. Price $3,000. 77 acres 4 miles north of Syracuse good soil, part of farm rolling, lair house and barn, all under cultivation. Price $6,500.

G. W. Elliott, of Warsaw, installs ’ the best know system of Acetylene lights. Satisfaction guaranteed. See him before investing. 012-ts For Sale—One single iron bed, Vernis Martin finish, woven wire springs and two mattresses, nearly new, also one oak dresser. Inquire at Journal Office. 021-ts HENRYSNOBfIRGER Livery and Feed Barn If you want to make a “It’s the Place” to get a good rig. If you are in town and want to have your horse fed “It’s the Place.” Your, horse will be well cared for. Snowy’s Bus runs the year round. Reliable drivers. Fare 10 Gents Each Wan Barn on Main Street Phone 5 Bus to All Trains