The Syracuse Journal, Volume 3, Number 46, Syracuse, Kosciusko County, 16 March 1911 — Page 6

Syracuse Journal W. G. CONNOLLY, Publisher. SYRACUSE, - • INDIANA. SAYS LIZARDS ARE LOVABLE John Muir Stands Sponsor for Their Elevation to the! Grade of Pets. John Muir, writing of lizards in the Atlantic Monthly, affirms that these creatures, repulsive to* most ■ people, are really lovable. “Lizards.” he writes, “bear acquaintance well and one likes them the better the longer •*ne looks into their beautiful innocent eyes. They are easily tamed and soon one learns to love them as thy dart about on the hot rocks swift as dragonflies. “The eye can hardly follow them, but they never make long sustained runs, usually only about 10 or 12 feet,, then a sudden stop and as sudden a , start again, going all their journeys by quick, jerking impulses. “These many stops I find are necessary as rests, for they are short winded and when pursued steadily are soon out of breath, pant pitifully and are easily caught. Their bqdies are more than half tall, but these tails are well managed, heavily dragged not curved up, as if hard to carry; on the contrary, they seem to follow the body lightly of their own will. “Some are colored like the sky, bright as bluebirds, others gray like the lichened rocks on which they hunt and bask. Even the horned toad of the plains is a mild, harmless creature, and so are the snake-like species which glide in curves with true snake motion, while their small undeveloped limbs drag as useless appendages. “One specimen fourteen inches long which I observed closely made no use whatever of its tender sprouting limbs, but glided with all the soft sly ease and grace of a snake. Here comes a little- gray, dusty fellow who seeips to know and trust me, running about my feet, and looking up cunningly into my face. Carlo is watching, makes a quick pounce on him, for the fun of the thing, I suppose, but Liz. has shot away from his paws like an arrow, and is safe in the recesses of a clump of chaparral. “Gentle saurians, dragons, descendants of an ancient and mighty race. Heaven bless you all and make your virtues known, for few of us know as yet that scales may cover fellow creatures as gentle and lovable as do feathers or hair or cloth.” When Love Is Barred. “Susie,” said the handsome plumber, laying down his tools, which he had taken up by mistake —“Susie, I love yer!” “Get along now, do!” sniggered the coy kitchen-maid. “You’re jokin’!” “No, I ain’t!” said the man of pipes and screws. "I mean it straight!" “Well, why don’t yer choose time for love-makin’ when I’m not busy?” answered the basement Venus, with a pout. “Can’t yer see I’m washin’up?” “All right, Susie; don’t get cross. Look ’ere, if I spins out this ’ere Job bo that it lasts till tomorrer afternoon will yer promise to get yer work out of the way so that we can chat things over like?” “Tomorrer afternoon, indeed!” snapped Susie. “Yer ain’t in a hurry, I must say! What’s the matter with tonight?” “Tonight—in my own time?” retorted the plumber scornfully. “I don’t think!” —Exchange. Lobbying for Scallops. A unique method of lobbying has been adopted by the fishermen who are anxious that scallops along the Maine coast should be better protected. Each member of the legislature Thursday morning found upon his desk a clean white scallop decorated with the single word, “Help,” typewritten upon a piece of white paper and pasted upon the shell. The shells are fine souvenirs of the coast,» make excellent ash trays or match receivers and will doubtless be treasured by those who have received them long after all the printed matter distributed in the two chambers during this session has passed into oblivion. In Judgment on Himself. An amusing story of the adventures of a defendant comes from the Swan, sea (Eng.) Quarter Sessions, held some days ago. A man named Henry Craggs was indicted for stealing meat, but when the case was called the prisoner could not be found. His solicitor and officials of the court hunted high and low, but it was considerable time before Craggs was discovered. Then he was found among the grand jury, helping to decide whether there was a true bill against himself or not. To his solicitor Craggs explained that he thought the grand jurymen were all prisoners. Eventually he was found not guilty of the charge. Os Course Not. “A woman will forgive a man a great deal if he says her mouth is a perfect Cupid’s bow.” "But suppose her mouth isn’t a perfect Cupid’s bow?” "Do you suppose that will make any difference?” It May Be So. , "Sarah Bernhardt says a woman is as old as she acts.” “I suppose she has come to that conclusion after seeing soiree of the chorus girls who are grandmothers.” •

AMERICAN DUCHESS TO VISIT THIS COUNTRY l— 7/ ' -- ’ , •’ xS ; * ,s • W ' II rHE duchess of Roxburgh©, who was May Goelet of New York, has made arrangements to visit this country during the next month or so. This will »e the first time that she has been here since her marriage that took place l few years ago. The Goelet family are among the wealthiest and socially nost prominent families of the metropolis. The young duchess has a charmng personality, and a reputation as a delightful hostess. These qualities lave resulted in her having taken a high place among the more exclusive lets of Great Britain and the continent.

FURNITUREJS FINE Workmen Interested in Factory Run on Novel Tines. Employees of Profit Sharing Concern Design and Make Articles For Proudest as Well as the Humblest Homes. The Hague.—ln every town of any Importance in Holland movements for the better housing of the work people are on foot, and this year has seen the Initiation of a plan for providing their homes with good, solid and. graceful furniture —“furniture with a soul,” as It has been expressed. In a beautiful part of the province of Utrecht, overlooking undulating forBst and heathland, a furnitwe factory has been opened. The capital for the enterprise—about 200,000 florins (SBO,DOO) —has been subscribed in shares of 50 florins ($20),/and in smaller lhares of only ten florins (four dollars) each, so that no one need be debarred from joining. Skilled designers, carpenters and furniture makers have been engaged and have * all taken ehares in the business. The net profit's ere to be divided as follows: five per cent, to the shareholders and 40 per Bent to each workman. A certain percentage is also reserved for a sickness and accident fund, while a pension fund is also to be formed. Each workman who is a shareholder has the right to supervise the business books. All the employees, from the director to the laborer, live on the grounds owned by the company, each individual family having a „house of its own, standing free in its own garden and overlooking a panorama of as undulating, well-wooded country as can be found in Holland. “So that the beauty of nature may our workers >n every side,” say the directors. The houses have large, bright windows on all sides, so that air and sunshine can penetrate everywhere. Every room has been designed for the utmost comfort and practicability, and the furniture, designed and made by the possessors of the homes themselves, under the capable guidance of the management, has made of their humble dwellings things of beauty that are the joy of the inmates. It is pleasant to see what pride every one takes in his home, in its embellishment and in the cultivation of his little garden after business hours. At present the ten-hour work day ob-

tains, but it is the aiip of4he company to reduce these hours as much as shall be proved practicable by experience. It can be inferred from the system of profit sharing that in the course of time the whole business may become the property of the men employed therein. Several useful rules regarding personal cleanliness and the cleanliness of houses and workshops have been laid down. The fines imposed for noncompliance go to swell the sick benefit fund. Although a goodly proportion of the furniture is hand made, there is plenty of machine work as well, for large quantities of pieces are already being turned out and there is an increasing demand for these articles. A large house on the road to Utrecht has been fitted up for show rooms, where every apartment is filled with complete sets of furniture for all sorts of houses and for “all sorts and conditions of men.” The factory does not confine Itself exclusively to the less expensive grades of furniture. Other exquisite articles are also turned out, for, as the management remarks: “It would not do to be too one-sided, for then the men would lose that ambition in their work which plenty of variety brings.” So every employee may now and then design and make as fine a piece of furniture as he can Imagine.

RADIUM WILL REPLACE COAL Scientist Declares It Is Only Question of Time Until Energy Problems Are Solved. New York. —Scientists will soon make the problem of conservation of the world’s coal a dead issue, according to Dr. A. A. Bucherer, a professor of physics in the University of Bonn, Germany, who is in this country for a series of lectures before scientific bodies. Radium, Dr. Bucherer believes, will supersede coal as the source of the world’s energy and heat. "Some men of great imaginative power," says Dr. Bucherer, “have described the situation when, deprived of its sources of heat and energy, the human race will gradually die out from cold, and when on the earth’s surface conditions will obtain similar to those on the face of the moon. “But in radium scientists have found an energy which surpasses by more than a million times anything that can be supplied by the combustion of any known fuel. The unlocking of this energy is only a question of time. “Scientists all over the world are devoting their efforts to solve the problems presented, and one of these days they will be successful There

WILL ASSIST HOBO New Christian Army Plans to Aid “Wandering Willies.” Organization Incorporated by Former Members of Salvation Army Announces Its Purpose as the Reclaiming of Tramps. Chicago.—The Christian Army, an organization incorporated by former members of the Salvation Army, announced its purpose the other day as the reclaiming of tramps. It began work in Chicago under the direction of Mrs. Monroe Lampson, 1013 Washington boulevard. Mr. Lampson went to St. Louis to establish a similar organization in that city. The work of the Christian Army, conducted at the Lampson residence by recruits from the Salvation Army, has for its aim the welfare of men who pass the winters in Chicago and the summers in intermittent labor throughout the country. Mr. and Mrs. Lampson, who were envoys in the Salvation Army, became especially interested in these men, who are not to be classed with the ordinary rough characters of the cities, and founded the Christian Army because their work in the Salvation Army prevented continuation of their special labors for the tramps. The great number of men who are unemployed in the cities at this time of year and are dependent on odd jobs for their livelihood caused the Lampsons to organize their army with great rapidity and to begin immediate relief measures. At the Lampson home, men and women interested in the new army were working in the supply department, arranging clothing for distribution, and in the kitchen, where for five cents an applicant may receive all the soup he desires, unlimited orders of coffee and as much bread as he can eat Mrs. Lampson made an ardent defense of the hobo. Among her statements are the following: “The hobo is a good man. “The hobo is not always a drinking man. “The. hobo abstains from smoking in many cases. “The hobo is simply a man down and out. “[The hobo will mend his way If treated to the milk of human kindness.” The Christian Army will use the methods of the Salvation Army in recruiting hoboes. “We will feed them first,” declared Mrs. Lampson, “because we don’t believe that a man is susceptible of much religion on an empty stomach. Free soup, coffee and bread will be given to those not able to pay the five cents. Work will be found for them wherever it is possible, and homes will be provided for them as soon as our means permit.” The Christian Army will take Its stand at street corners in the first and eighteenth wards, and will send scout® through lodging houses and employment agencies. of the army will wear suits of gray or blue and a gray turban hat with a black bow. The men will wear a blue uniform and a military slouch hax. Gladys McGuire, one of the incorporators, is a trained nurse, who will give her professional services to any of the hoboes needing such help. Bands are being formed, singers given practice, and locations for soup kitchens sought in the army’s campaign. The headquarters at the Lampson house resemble a quartermaster’s store. Organized meetings of the army will be held as soon as Commander Lampson returns from St. Louis. Bonifacio V. Garcia, another of the incorporators, started drill for several soldiers of the army, who were brought from the Salvation Army by the Lampsons and began conducting informal work along West Madison street. Woman Bullfighters Under Ban. Madrid. —The Spanish minister of the interior has issued an edict prohibiting women from taking part in bullfights, a practice which was inaugurated sometime ago by a young woman named Reverta, who had great success in the arena.

is no doubt that the world has learned more about physics and chemistry in the nine years since radium was discovered than it learned in the thousand years before.” Hens Pay Farm’s Expense. Walla Walla, Wash.—All the expenses of a 400 acre wheat farm in the Walla Wallr. valley are being paid by 209 hens, according to the statement of Frank Breed, one of the best known poultry raisers of the valley, at the luncheon given the poultry show exhibitors. After paying for all the groceries, fuel, meat and even for the thrashing of 200 acres of wheat last year, the chickens had a balance of $82.60 to their credit at a grocery store January 1. They are pure bred poultry, and are the property of C. C. Parker, who farms the Davies ranch on Dry creek. Men Favor Bfondes. Columbia, Mo. —The blonde type of woman has been developed by a long, selective process in which men have favored blondes over their darkef skinned sisters, says Dr. Charles Ellwood, professor of sociology at the University of Missouri. Men in all ages have favored blondes, in his opinion.

Advertising * Talks » FOR THE COUNTRY MERCHANT Consistent and Persistent Advertisements, Truthfully Told, Bring Results, Declares Expert. “How the Country Merchant Can Advertise” was the title of an exceptionally interesting paper read by Alex. R. Green of Spokane, Wash., before the Inland Empire Retail Dealers’ association in that city the other day. Mr. Green is recognized as one of the “live wire” ad men in the city. He treated the advertising idea from a simple and unpretentious standpoint. Following is the address in part: “I want to read something to begin with which I clipped from an advertising journal the other day that will exactly illustrate the points I am about to make. “ ‘Everybody knows that we’re in business. We have been here for years and they know where we are and what we sell.’ “ ‘Yes, and they don’t give a d—n.’ “This apt retort was made the other day by an experienced advertising man and it rather staggered the man who used the ‘everybody knows’ argument. Yes ©ll of it is literally true. People know that you are in business, and they do not give a d—n. It is up to you to make them sit up and take notice. The only thing that they will be interested in is what you have to sell and what the price of it is. They don’t know that, and they will be interested if you will tell them of the items in your constantly changing stock. “The advertising problem that confronts the country and small town merchant is in many respects the same that confronts merchants located in larger centers. The merchant, little or big, who expects to make a success must use the means at hand to let the people know what he has for sale. “The questions are: What means? How shall the story be told? How much can be spent profitably in telling it? “To start with, you must tell the truth about your goods, for the merchant who takes his customer for a sucker has the label on the wrong man, He wants to hunt for the sucker with a looking glass. “The country merchant can usually use several mediums to advantage. First, there is his local paper. “I consider the following absolutely worthless for the country or city merchant and have for years refused to use them or advise others to use them. Programs, menus, hotel registers and cards, bulletins in hotels, church and social affair programs, and, in fact, the thousand and one schemes and swindles presented by traveling fakirs, who blow across the country, clean up a stake and blow out “If you use the newspaper, have a new ad every issue. People won’t read stale ads any quicker than they will stale news. Make your headings tell the story in a few words. Talk about your merchandise, talk to the point, talk as though it was worth the price you ask for it, and don’t ask any more than it is worth. “Don’t try to get funny. Separating people from their money is a serious business. "It has long been a maxim that goods well bought are half sold, but goods well bought and well advertised are completely sold is the new version of it. What I have said about copy applies equally well to copy for newspapers, circulars, dodgers, letters, etc. Always have a story to tell about your goods. Tell it and then stop. “I believe in quoting prices all the time. I don’t believe in price wars;" they’re suicidal for both parties. The merchant who is most nearly bombproof in the price war is the one who has built a reputation for square and honest dealings. That kind of a store persistently and consistently advertised year in and year out will build up a clientele that is practically competition proof, so long as that standard is maintained. “I believe the average-country merchant should devote from 2 to 2% per cent, of his gross sales for advertising. “Again, nothing destroys confidence in advertising quicker than to have a clerk confess ignorance of an advertised article when a customer asks for it, or to be unable to find it “Summing it all up, the store, little or big, in the city or country, that carries dependable merchandise, keeps constantly telling the fact to the people and backs these up by a store service which makes every customer a friend has the least to fear from the big city store or the mail order concern.” Would Make Advertisers Honest. The Town Criers’ club of St. Paul, Minn., has framed a bill to be presented to the legislature for passage requiring merchants to offer for sale the exact quality of goods advertised. They must be able to prove, subject to certain penalties, that the goods advertised were acquired in the manner they represent

•eeeeeeeeeeeeeeeeeeeeeeeee • • 2 Ad-Isms. ; J Every satisfied customer Is J • an advertisement for your store, • • The fake ad. is known by the * • company it keeps. • • Retail advertising Is about • • ninety per cent, a female prop- • • ositlon. e • Newspaper advertising repu- • • dlates the fear of the high cost » • of advertising and the claim • • that It is growing higher. • • A dissatisfied customer costs • • more than the expense of get- • • ting him Interested. J e As is the head of the busl- • • ness, so is the business. If he • e is enthusiastic and always push- • J ing, the staff under him is en- J e thuslastic and Industrious. e J The time to advertise is all J e the time. The man who fishes e • longest has the largest basket * e of fish. , t e J You do not count for much J e unless people know about you. • J Advertise! * e e eeeeeeeebeeeeeeeeeeeeeeeee

SHE TRIES TO BUY True Principle About the Importance of Different Advertising Directions. Mrs. Smith had read of a new skirt Advertising had done its best and she went to the city store with the ad in her hand to look at those skirts. About half of the purpose of this advertisement was for its influence on the dealer. Mrs. Smith asked the SB-a-week clerk in the department store to show her the skirts. “We don’t keep ’em, ma’am,” was all this girl had to offer, and she went on chewing her gum and continuing the conversation with Gerty, the girl at the next counter. “But can’t you get one for me?” persisted Mrs. Smith. “I said, we don’t keep ’em, but Til ask the floor walker,” and the patient Mrs. Smith waited. The connecting link between the purchaser -and the store —great and big—was "Sorry, madam, but we have some other skirts just as good, and I am sure you will like them’ better. Miss Saxton, show the lady some of our new skirts,” and he moved on down the aisle. But suppose Mrs. Smith is very persistent, which as a matter of fact is generally not the case, and insists upon seeing the buyer. What happens? The buyer explains that the store has a skirt made under its own label which is much better and advises Mrs. Smith to forget about this advertised kind, because he is sure she will be more pleased with their stock, and besides “they guarantee their skirts!” The advertising and its Influence on the dealer is lost. Now, suppose Mrs. Smith lives in the country, or in one of the smaller towns and cities. When she goes to the store for this skirt, she meets the proprietor, or can do so with ease. If he can help her to get what she wants he knows that it will more perfectly rivet her to his store. He is influenced by her request, and, as he has no private brand to push, is quite willing to stock goods for which advertisers make a demand. The direct work on dealers in small towns and. cities will get to men who have already heard of the advertising through their customers, while in nine cases out of ten, the big department store buyer never hears of the inquiries because the whole make-up of the organization is not such as to encourage clerks to do more than to sell the goods in stock and they soon learn to ask no "fdbllsh questions”. about other merchandise. Think it over, Mr. Advertiser.

3 g The Ideal merchandise more than meets the demands made upon It; It leaves with the pur- & chaser a feeling of satisfaction & $: that brings him back for more, m

Character First Essential. "Back of everything you sell ll your character, and when-t your community believes that, you have found your customer, gentlemen, and you will keep him,” said Edward F. Trefi of Chicago, representing a school of salesmanship, at the banquet of the Ohio Retail Furniture Dealers’ association at Columbus, 0., in an address on “Finding the Customer and Keeping Him.” "The best advertisement of your business is yourself,” he said. The speaker laid down four, essentials of good advertising, honesty and truthfulness of statement, pertinency, timeliness and persistency. The newspaper, he said, is one of the best mediums for advertising, j "The only way you can get th© confidence of a customer is by treating him absolutely square,” he said. "The man who writes a dishonest advertisement is not one bit better than a sec-ond-story worker. Advertising is nothing but salesmanship on paper. What will get, hold and keep all the time his customers, should be the great query of every business man.” Circus Men to Use Newspapers. The circus owners of America have formed a protective organization to do away with the use of the billboard for advertising purposes. "We have come to the conclusion,” says Edward Arlington, chairman of the protective committee of the ClrcuS Owners’ association, "that nowadays the newspaper is the cheapest and most effective medium of publicity.”

Particularly the Ladies. Not only pleasant and refreshing to die taste, but gently cleansing and sweetening to the system, Syrup of Figs and Elixir of Senha is particularly adapted to ladies and children, and beneficial io all cases in which a wholesome, strength* ening and effective laxative should be used. It is perfectly safe at aS times and dispels colds, headaches and the pains caused by indigestion and constipation so promptly and effectively that it is the one perfect family laxative which gives satis* faction to all and is recommended by millions of families who have used it and who have personal knowledge of its ex* cellence. Its wonderful popularity, however, has led unscrupulous dealers to offer imitations which act unsatisfactorily. Therefore, when buying, to get its beneficial effects, always note the full name of the Company—California Fig Syrup Co. — plainly printed on the front of every package of the genuine Syrup of Figs and Elixir of Senna. For sale by all leading druggists. Price 50 cents per bottle. Down With ’Em. Young Lord Fairfax, in a brilliant after-dinner speech at the club house in Tuxedo, praised women. ‘'Down with the misogynist," said Lord Fairfax. "Down with the cynical. type of male brute who says with the Cornish fisherman: “ ‘Wimmen’s like pilchards. When ’era’s bad ’era’s bad, and when 'era’s good, era’s only middlin’.” Consumption Spreads In Syria. Consumptives in Syria are treated today much In the same way as the lepers have been for the last 2,000 years. Tuberculosis is a comparatively recent disease among the Arabs and Syrians, but so rapidly has it spread that the natives are in great fear of it. Consequently when a member of a family is known to have the disease, he is frequently cast out and compelled to die of exposure and want. A small hospital for consumptives has been opened at Beyrout under the direction of Dr. Mary P. Eddy. A Woman’s Letter. Women, it is generally admitted, write better letters than men. M. Marcel Prevost has discovered the reason for this superiority. The obvious meaning is never the one we should read into a woman’s letter. There is always a veiled meaning. Woman makes use of a letter just is she employs a glance or a smile. In away that is carefully thought out, and with an eye to effect. And, after all, does a woman’s hat serve to cover her head? Does a woman’s parasol keep off the sun? Why, then, should * a woman’s letter serve to convey her real thoughts to the person addressed, fust like the letters of some honest grocer, who writes: ‘I send you five pounds of coffee,’ because he. really does send you five pounds of coffee?” 1 Give a Womaa a Chance. Compulsory military service for men, urges a German female advocate of women’s rights, should be offset by compiMsory domestic service for women. On the theory that life in barrack and drill in the manual of arms have benefitted German manhood, ehe says, why will not life in the kitchen and exercise in the use of pots and pans similarly raise German womanhood? If Germany ever organizes a standing army of cooks it may force all Europe to follow its lead. Culinary conscription Is a severe measure, but when enforced in Germany other nations might be expected to adopt it. There would be more reason in doing so than in following Germany’s lead in militarism. There is more real need for cooks the world over than of soldiers. It is possible to get along without fighting, but not without ingHONEST CONFESSION A Doctor’s Talk on Food. There are no fairer set of men on earth than the doctors, and when they find they have been in error they are usually apt to make honest and manly admission of the fact A case in point is that of a practitioner, one of the good old school, who Ilves in Texas. His plain, unvarnished tale needs no dressing up:. “I had always had an Intense prejudice, which I can now see w r as unwarrantable and unreasonable, against all muchly advertised foods. Hence, I never read a line of the many ‘ads’ of Grape-Nuts, nor tested the food till last winter. "While In Corpus Christi for my health, and visiting my youngest son, who has four of the ruddiest, healthiest little boys I ever saw, I ate my first dish of Grape-Nuts food for supper with my little grandsons. "I became exceedingly fond of it and have eaten a package of it every week since, and find it a delicious, refreshing and strengthening food, leaving no ill effects whatever, causing no eructations (with which I was formerly much troubled), no sense of fullness, nausea, nor distress of stomach in any way. “There is no other food that agrees with me so well, or sits as lightly or pleasantly upon my stomach as this does. “I am stronger and more active since. I began the use of Grape-Nuts than I have been for 10 years, and am no longer troubled with nausea and indigestion.” Name given by Postum Co., Battle Creek, Mich. Look in pkgs, for the famous little book, "The Road to WeHvlUe.” "There’s a Reason.” Ever read the above letter? A new one appears from time to time. The, are aewnine, true, and full of human interest.