The Syracuse Journal, Volume 3, Number 31, Syracuse, Kosciusko County, 1 December 1910 — Page 7

CHEERFUL WORDS FOR SUFFERING WOMEN. No woman can be healthy with sick kidneys. They are often the true cause of bearing-down pains, head-

aches, dizziness, n ;e r v o u s ness etc. Keep the kilneys well aid health is et sily main--5 talned. Doan’s I Kidney Pills make strorfg, hflalthy kidneys. Mrs. John A. Link, East ’ Perry St, Bucyrus, 0., says: “I

TVery Picture ftllr A Story tsTy

was so terribly afflictel with Kianey complaint, I could not dir out of bed. I was attended by several doctors but they all failed to help me. Doan’s Kidney Fills gave me reli3f after I had given- up all hope and ijooh cured me, I have had no kidney double in three years?’ . | Remember the name-HDoan’s. Forf eale by all deale’s. 50 cents ; box. Foster-Milburn Co. Buffalo, N. Y. | Kidding Worse Th;m Cutting. Talk about making j ood with your • Mends, a New 'Orleans ■' maiji told : everybody he knew that he was going i to Philadelphia for thd c)ual purpose . of seeing the world’s baseball series . end having a slight suigical operation ; performed. Reaching this city, b« I consulted a specialist, and was told : that an operation was not necessary. “But, doctor,’’ the New Orleans party urgently interposed, “it must be done.” “Why must it?’* wonderingly queried the surgeon. ‘Because,” was the startling rejoinder of the Southern man, “I told 111 the boys at home tliat I was going to have an operation performed, and |f I don’t make good they will kid the life out of me.” —Philadelphia Telegraph. DR. MARTEL’S FEjMALE PILLS Seventeen Years the Standard. Prescribed and recommended for Women’s Ailments. A Scientifically prepared remedy of proven worth. The result from their use is quick and per tnanent For sale at all Drug Stores. Penitent. Irate Father—Wretch! I saw you stealing kisses from my daughter. Youn’g Man —I admit It, but I am quite willing to give them Back tc her. Note From the Basswood Bugle. Somebody took the rope off the beli In the fire engine house ‘to use for a clothesline, and now, when there Is a Bre, the constable has to climb up Into the tower and ring the bell with i hammer. Somebody took the hammer the other day and, when Hank Purdy’s corncrib ketched fire, the conitable had to hurry down to Hilliker’s itore for to bony a hammer. Hilllker ► «had lent his hammer to Deacon Renfrew, who lives four miles out in the country, and by the time the constable had got there and hunted around in the barn for the hammer and got back io the engine house, the angry elements had done their worst and Hank’s cornerib was a mass of smol- i iering ruins.—Judge’s Library. i Mixing His Dates. There Is a story of a man who was lo transported with. joy as he stood ap at the altar rail to be married, that his thoughts reverted to a day when he stood up at the prisoner’s bar In 1 court of justice to plead "guilty” or “not guilty” to a criminal charge. So powerfully did that, the most painful event of his life, obtrude Itself upon his mind, that when the . clergyman put the question, “Wilt I thou have this woman to be thy wedded wife?” and so on, the poor distracted bridegroom answered with startling distinctness, “Not guilty, so help me God!” —From Tuckerman'* "Personal Recollections.” Reason for Strange Names. A little colored girl appeared on one of the city playgrounds the other day, accompanied by two pickaninnies, who, she explained; were cousins of hers, visitors in Newark. “What: are their names,” asked the young woman In charge of the playground. “Aida Overture Johnson and Lucia Sextette Johnson," the girls answered “You see their papa used to work for a obera man.” —Newark News. American "Outs.” We thlnS: It ia both fair and desirable that some American novelists should now speak some plain truths to an American audience about the Englishman’s love of orderly procedure which makes a London crowd so easy to handle and an English village a delight to the American eye that 13 accustomed to find tin cans, ash heaps and hroken-dow’h fences too often In plain view of the passerby on a public street. If It w 4 ere not a pretty hot ‘ summer and there were not already twice as many societies for social reform existing In this country as we really have any practical need for, we should suggest the creation of a new International organization to be entitled In American fashion, “S. P. CL B. L. O. A. E. G. T. D.” (that is to say, the Society for Promoting a Combination of British Love of Order with American Enthusiasm for Getting Things Done), and should nominate Mrs. do la Pasture to be its first president—The Outlook. Do It Now! Never put off until tomorrow what somebody else will probably do today ; remember that while you are dream. Ing over some great plan, another man mAy conceive the same idea and, what is mor*, put it into practise. Do it ■owl

Advertising JI Talks 1 THE FIVE M’S OF BUSINESS Money, Machinery, Materials, Men, Merchandise--Men the Most Difficult Problem. By HUGH CHALMERS. The business man deals with five M’s —money, materials, machinery, |rnen and merchandise. It is not so bard to get money, materials and machinery. Each of these is a given : quantity, and with each and all of , 1 them a given result can be accom- j I pllshed. ; I The big tiling is to get men. i Men are not of such certain quantities as money, materials and ma-I - chinery. A machine will do a known . ; .quantity of work in a known time. A : I man will do such work as he is will- ' ling and capable of doing. Men, then, | are the most important factors in the i conduct of any business. Our manufacturing methods were crude in the beginning. The market was ready and we strived constantly for greater perfection. Nowadays the great question is one of distribution, the getting of things from where they are to where they ought to be. The two greatest factors in distribution are salesmanship and advertising. . It Is useless for cities or for business men to say they do not believe !in advertising. Everyone is an advertiser whether he wants to be or not. ; Our manners, our clothes, our appearance, our speech, everything that we do or say advertise us and we cannot deny it. Since you have to advertise, why not do it right? Advertising is noth- { lng but teaching people to believe ; 'tn you and your goods. ; You, for instance, are trying to , ‘teach people tc believe in your city. * The most Important feature of all is to have some one whose business it Is to attend to the advertising of your city. This is an age of publicity, and unless you keep after the people all the time they soon forget you. You have got to keep everlastingly at it, because the business of this community in all of its transactions is like a kaleidoscopic view, we see things for a moment and then they pass away. I often use the word “booster,” al--1 though it is perhaps not ,an elegant term, but I have seen good action come from the work of “boosters.” A “bposter” is a man who does all the good he can to all the people he can as Well as he can, and then trusts the rest to God. A “knocker” is defined as “a thing that hangs on the outside of a door.” GREATEST FORCE IN INDUSTRY Advertising Absolutely Necessary for Building Quick and Permanent Success. Many a business has been built quickly without advertising; many a business has been built permanently without advertising. But advertising Is an absolute necessity if you want to build a successful business both quickly and permanently. Advertising is not magic; It is not a substitute for brains and hard work; It is not a panacea for all the ills of business; it is not a dead certainty. Advertising IS the greatest single force in industry, business and commerce today; it Is ad expansive force; it is a creative force; it is an intensive force; it is an accelerating force; ft is a conserving force; it is an improving force. Were it not for advertising, we «would be without many of the comforts in our homes today. We would not know so much about the automobile, the loose leaf ledger system, the safety razor, the-* vacuum cleaner, etc.; we would still be using the old-fashioned things. Consistent o advertising, a good stock, competent, courteous sales force, and up-to-date store methods, Is your hope for a permanently successful business. J Advertising is like a train with a grade ahead. Make the grade V and it’s easy. i i " Advertising an Investment. The Kansas City Advertising Club met at noon the other day for a general discussion of the subject, “Should Advertising Be Charged to General Expense or Should It Be Charged as An Investment?” Many business men present took an active part in the discussion. It was the general opinion that while advertising theoretically i was an expense, yet It really was an investment which paid big interest. . I "Advertising Does Not Pay Me!” A druggist said to me: “Advertising doesn’t pay for this business.” I replied: “Then board up your windows so people can’t see what is in them, take the glass out of your show cases and your sign away from In front of your building. All those things are advertising.” — Henry *Webse.

— I LET THE OFFICE BOY WRITE THE ADS. By GEORGE S. BANTA, B. A. My only reason for telling you in this heading to let the office boy write the ads is because such a course would lead to better advertising in many instances. We have a habit of seeing that ..the office boy does the unimportant details entrust ed to him, but too many merchants who assume to write their own ads either do not do it at ail or else do it so hurriedly and at such irregular intervals that they get only a fraction of the good they ought to from the money they spend. How long will it take business , men to learn that there is no I element of mystery or magic i about advertising? Talk all you will about wonderful things that i have been done, but there never ■ . was an advertising success, no I I nfatter how great, but what j ■! could be analyzed into brains jj I and work as its two factors. No gardener expects a good crop of onions unless he sows his see J j in the proper season and attends the plants carefully through the days of heat and rain. Your garden methods will apply to your advertising and you won’t get great things from it unless you apply your mind to raising original ideas to attract people your way and then working these ideas out with a reasonable expenditure of work and money. Mind you, I say “work.” I have known merchants to pass | up great opportunities to display j the merits of their wares because to have grasped the opportunity would have taken ! same time and work. It goes > without saying that such a man j is not at heart a great advertis- | er. He is very unlike the mail order man, who, at a recent lowa state fair, used up six carloads of melone feeding the farmer boys free. And on top of that he paid a S4CO fine to the fair management for giving his melons away without a license. ! And he did it cheerfully. i . But that man has’ his eyes open and his hand ready to turn everything to account in extending his business. He has extended it phenomenally from a few h.indred dollars to more than a million just by advertising. Still, I contend, it was just plain B-R-A-l-N-S and W-O-R-K that did it. Nothing else! V — EMERSON ON ADVERTISING Sermonette Founded on -ext Prom Writing by Famous Author —Elemental “Dos” and “Dont’s.” William Hugh Strong, in the Sar Diego Sun, sums up a considerable number of the elemental dos and dont’s of advertising in a little ser monette, the text of which he has tak en from Emerson- As the mind of the producer of advertising works on the same principles as that of the man to whom the appeal is made, a little incessant affirmation may do him no harm. Quoting his text for inspira tion, Mr. Strong says: “Nerve is with Incessant affirmation. Don’t bark against the bad, but chant the beauties of the good.” “Incessant Affirmation” —that’s advertising. “Don’t bark against the bad”—that means, don’t dwell on what your goods are not. Don’t knock your competitor. Don’t make your advertisements negative; make them affirmative. Chant the beauties of your goods, your store, your service. Incessantly affirm the reasons why people ought to buy your merchandise. Why should they buy of you In preference to others? What are the advantages of your goods, your assortments, your location, -your store service? Figure out the important points and present them in as clear and simple and forceful away as possible. Make your story definite and specific. Give instances of your superior values. Quote prices! Don’t be afraid to state the facts and figures. Not figures of speech, but just plain, oldfashioned Arabic numerals that speak a language all can understand. Don’t try to be witty, or “smart,” or . poetic, or humorous, or literary. Affected advertising is not the most effective kind. Better get right down tc- business. Better be as sane and sensible as you can. Be brief. Tell your story, and then stop. Emerson knew that "incessant affirmation” is bound to make an impression; bound to bear fruit, sooner or later. Russian Railroads to Advertise Here. The Russian government is said almost to have succumbed to the argument that It pays to advertise, at least in America. Consul General John H. Snodgrass of Moscow has notified the American government that a proposition is being discussed for a complete representation of Rusrian railways in America to attract passengers to the trans-Siberian route. The Purse-Opener. The path to the purse Is publicity. No man buys what he never heard of. Flowers may blush unseen—you must advertise. The man who doesn’t advertise ought to chum with a mummy. —Tudor Jenks.

NEEDS WAR SINEWS Young Turk Party Seeking Cask in This Country. Oniy by an Appeal tc Arms Against Greece Can Party Maintain Itself, and It Needs the Money to Prosecute War. New York.—Sir Ernest Cassel ar rived in New York recently on a mi 3 sion of such grave importance that its issue will be watched not merelj with interest, but with anxiety, in ev ery capital of the Old World. It is a mission to the great money kings oi New York, on the outcome of which depends the question of the peace 01 Europe. Upon their shoulders wil rest the principal burden of responsi bility in the matter. Turkey is bent upon war witl I Greece. The new regime at Constant! I nople is being forced to embark upoi • this struggle, in order to protect itsel ‘ from overthrow by revolution. Tin war uith Greece is vita! to its exist ence. For it is only by an appeal tc arms, against a foreign foe, that the Young Turk party, which has been it control of affairs on the shores of the Bosphorus ever since the depositioi of Sultan Abdul Hamid, can unite under one flag all the various discordant I elements of the Ottoman empire, each one of which is either in full insurrection against the Sublime Porte, or else on the verge of rebellion. But the Turks cannot embark upon a war against Greece without money. The latter they do not possess. For Ottoman finances are in a more parlous state today than during the reign of Sultan Abdul Hamid. In fact, the treasury at Stamboul is empty, and nowadays military operations are impossible without money. Turkey has no war treasure. It has frittered away the funds which it man aged to recover from the ex-Sultan, having nothing to show in return but a couple of second-hand armored cruisers which Germany sold last summer to the Porte for cash down. Moreover, the vast majority of the people of the Ottoman empire seem to have become -imbued with the conviction that the downfall of Abdul Hamid, the revival of the constitution and the inauguration of forms of r — ■■■ [j i fcl The Imperial Ottoman Bank. government yclept “popular,” relieved them of all further obligation to pay taxes and they refuse to pay any at all. Heretofore, whenever Turkey ha stood in need of money it has usually been able to obtain ii through the Imperial Ottoman Bank, at Constantinople from the French money market. But the Young Turk party found the Imperial Ottoman Bank blocking their way in every direction, and it was In order to escape from the domination of the concern in question that they induced Sir Ernest Cassel to found the National Bank of Turkey at Constanti■sple . Now Sir Ernest, unsuccessful in borrowing in Europe the $50,000,000 the Young Turk party wants as a war fund, is trying to get it in this country. \ THE CONFEDERACY’S SECRET Trusted to Negro by President Jeffierson Davis and Will Never \ Be Known. Richmond, Va. —During the ciosiin* days of the civil war, when the pro-1 spectlve collapse of the confederate} government became a certainty, Jes ‘ ferson Davis, president of the south ! ern states, summoned his bodyguard and personal servitor, James H. Joies.' a negro, at the southern capitol in Richmond, and said: “James, I hereby hand you, solemnly and sacredly, the seal of the Confederate States of America. The southern government is about to fall. This seal, which we must and do hold sacred and undefilable, must be ser creted where no man in future shall profane it by public gaze and exami nation. I entrust this mission to you I hereby charge you with this seal’s disappearance. Hide it, and let nc man know where it is. Tell not even me. And let the secret die with you." Jones, an intelligent and faithful negro, accepted the task. And to this day he has fulfilled it with sacrea fidelity. The seal, an enormous silver affair, which had been made in Eng land and imported through the federal blockade of the south, he secreted. Today, as an employee of the station ery room of the United States senate and seventy-five years old, he tells the story, with this detail. But to no farther point oi narrative can he be ■ induced to go. The secret will die 1 fcith him.

PRESIDENT OF NEW REPUBLIC Senor Theophile Braga, Who Was Chosen to Hold the Reins of Portugal’s Government. Lisbon.—C*’ief among those who de throned Manuel of Portugal and sent him a fugitive te the friendly asylum of ot.‘ier shores la Senor Theophile Braga, first president of the Portugese republic. Senor Braga has been styled the Victor Hugtk or Portugal. He is the eon of a Lisbon doctor and was born In the Azores in 1843. His connection with republicanism began in 1870. but he did not become active in politics until quite recently. Early in the pi esent year he was elected a deputy for Lisbon and at once, owing to his ability as a speaker, his great fund / • S«ncr Theophile Braga. of information, his standing as an educator and his power of leadership, took a prominent part among the republicans, who were seeking the regeneration of their country. Senoi Braga is a poet and a philosopher. Foi years he was professor of literature at the High Literary College in Lisbon and is an author of note. In all he has published 130 volumes and was. ’.he last man one would suspect, of be coming involved in a revolution. It Is too early yet to predicate as to his future, but one would expect the republic to be safe in his hands. SOURCE OF RUBBER SUPPLY New One Recently Has Been Founa in- Mexico in the Palo Amarillo Tree. City of Mexico. —Another practical and very extensive source of crude rubber supply was recently discovered in the vicinity of Guanajuato. It is the palo amarillo tree, which grows wild in a broad scope of territory borbering the Pacific coast and extending towards the interior as far as Guanajuato. The commercial possibilities of this tree as a producer of rubber have been thoroughly tested by the Mex 1 ican government and by representatives of large American interests that are investing considerable capital in the new industry. The palo amarillo tree bears no resemblance to the guayule shrub from which large quantities of rubber are being manufactured in Northern Mexico and Southwestern Texas. This tree is also of a different species from the rubber tree of the tropical regions of Mexico and other countries. It-at-tains a height of about 30 feet. Its | trunk gets to be of a thickness of one to two feet. The tree is of rapid growth, reaching a commercial size in five years. The news that the palo amarillo tree Is being utilized for the manufacture of crude rubber has caused a lumber of independent rubber conjerns to enter the new field of industry, to the extent that they are activeThe Palo Amarillo Tree. i ty purchasing all the available tracts 1 of trees in the territory that has not ' been invaded bj r the pioneer company. - It is expected that a number of independent rubber manufacturing plants will be established during the next fgw months and that it will not be a great while until the palo amarillo industry will rival that of guayule rubber, in which more than 65 million dollars gold has been invested during the last few years. With the assurance that the palo amarillo tree and the guayule shrub can be easily propagated and that their growth is adapted to a large area of country the question of the possible permanency of the rubber supply of the world is practically solved. An Expansive Snake. Washington. —Not every creature can swallow another bigger than itself, but there is a little watw snake at the Aquarium that does this handily. The water snake is a foot and s half long and about as big around as a big lead pencil, say a scant five-six-teenths of an inch in diameter, but it will corner and capture a kllllefish an inch and a half long and close to half an inch In diameter and gulp it down whole easily.

I —1 ALCOHOL—3 PER CENT /Vegetable Preparation for Asthe Food and Regulai.g ting the S tomachs and Bowels of h’V R1 <- tic Promotes Di^stion,Cheerfulc'j nessandßest.Contains neither t } > Opium .Morphine nor Mineral Not Narc otic Senna * \ ,v> - > i i ’P | . ClarjittlSugar J !, QI Ht.t&rfrren flavor. ' khi. — ■y.C Aperfecl Remedy forConsttpa-1 tion, Sour Stomach,Diarrhoea,} Worms .Convulsions .Feverish- , ness and LOSS OF SLEEP Facsimile Signature of Ku'i' The Centaur Company,') K NEW YORK. Guaranteed under the Exact Copy of Wrapper.

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