The Mail-Journal, Volume 19, Number 5, Milford, Kosciusko County, 17 February 1982 — Page 53

Diversity of professionals under Ganshorn Plummer Inc. roof

"It’s unusual for a small town like Syracuse to draw a diversity of high quality professional people together under one roof,” stated Jerry Ganshorn of Ganshorn Plummer Inc Graphic Communications (GPI). "There are really few companies like ours around the state which service a total communications package.” Ganshorn Plummer Inc. Graphic Communications is located on the west side of SR 13 in Wawasee Village in Syracuse. The firm has been at that location since April 1979. Ganshorn emphasized the importance of quality people in the development of

ART DEPARTMENT — Judy Wallace, production manager for Ganshorn Plummer Inc. Graphic Communications, goes over a layout with artists Rich Hooton. center, and Mike Korn, right.

Gonshom •Plummer Inc. and Penrose Advertising con help you produce the soles gools you need tn todoy’s competitive morketploce. "IDe re printers with more thon printing." let our skilled, professionol. ond innovotive st off be the key to your success with • Creative Art • • Quality Printing • Computerized Typesetting • Art Rendering • Airtxush • Audio Vtsuol Presentations '• Photography • Silkscreentng • Marketing Programs • Direct Response • Illustration • Rood ond Vehicle Graphics • Quick Print Services • Copywriting No matter what services you need or choose we strive to mointotn the highest business ethics

I 1 CUD? graphic II Xj IrS communications < . " " * ' , . * v Route 3 • Box 27a (> penrose advertising <) » sr 13so • wawasee vmage ■ ' ■■ . ■ Syracuse. Indiana 46567 202 WAKARUSA AREA: 219-862-4869 . 12191533-3670 SYRACUSE AREA: 219-457-3111

the firm which began in 1969 as a printing company. In 1977, he and Jim Plummer formed a partnership, laying the groundwork for the present multifunction business. GPI now includes Plummer Ganshorn Associates, a marketing group, and Penrose Advertising, an advertising agency. GPI has few limitations in the scope of printing it offers. Orders as small as black and white business cards and as large as process four-color brochures are handled. Quantities of 100.000 pieces are not uncommon. According to Plummer, up-to-date equipment and technology enable GPI to

WHAT CRN GRAPHIC COMMUNICATIONS DO FOR YOU?

Wed., Feb. 17,1982 — Today And Tomorrow

complete work more quickly and at a lower cost. He cited computerized typesetting and papercutting as examples. The type of work handled by the firm and its 16 employees include offset, letterpress, advertising, sales, marketing and "more or less printed media, but the groundwork is being laid to service a total communications market,” according to Ganshorn. GPI serves industrial, agricultural, food service and other clients in a national market with past experience and potential for increased exposure in Canada. One of GPl’s unique features is its diversity of products and services and its skilled personnel. Penrose Advertising, established by Art Director Roger Penrose, joined forces with GPI in 1979. The agency handles creation of ad concepts, artwork, printing and ad placement. It also develops broadcast and outdoor advertising. audio-visuals and various promotional literature for products and services. Though current economic conditions have affected GPI as they have other businesses, the company is “bouncing back” and is extremely busy, said Ganshorn Customer needs vary with the economy. “In good times, people are production-oriented In bad times, they want high quality process four color promotional literature and materials, he pointed out. It is believed foresight and flexibility are pre-requisites to future growth at GPI. The market can dictate the trends of the future. Ganshorn commented. "The ability for each business to own a copy machine has made a huge impact on the industry. But as yet, I don’t think there’s a box you can plug into the wall to solve all your marketing problems,” he remarked.

Coll us for free estimotes ond consultotion tailored to your specific needs, or better yet. come in ond visit our most modem, continually expanding facilities For your convenience we hove recently added a new toll free telephone number. 862-4869. for the Bristol. Dunlop. €lkhort. Goshen. Middlebury. Nappanee. New Paris. Osceola. UJakoruso. ond IDyott areas, let Gonshorn«Plummer Inc. ond Penrose Advertising be the key to your future success.

Success is based on more than mere profits and Ganshorn and Plummer believe their quality and diversity of products and services and an ability to create new marketing ideas play an important role in measuring success. They also operate their business according to their Christian perspective and ethics consistent with that perspective. Ganshorn also emphasized the importance of a sense of personal accomplishment he feels employees enjoy as they see the fruit of their labors.

•Ml 1 . WIDE SCOPE OF PRINTING — Ganshorn Plummer Inc. Graphic Communications can accommodate a wide scope of printing jobs from small black and white runs to large four color process jobs. In the above photo. Art Director Roger Penrose, left, discusses a job with Pressman Harold DeVries.