The Mail-Journal, Volume 6, Number 52, Milford, Kosciusko County, 28 January 1970 — Page 25

First on the local scene

The Mail-Journal introduces web-offset, photojournalism

The Mail-Journal, the Lakeland area’s home weekly newspaper published each Wednesday afternoon at the allmodem printing plant located on Main street in Milford, has gained a reputation of being one of the finest small weeklies in the Midwest. “The Mail-Journal is designed to print local news about local people, and therein is our appeal,” so states Arch Baumgartner, publisher The Mail-Journal is a consolidation of The Milford Mail, established in 1888, dhd The Syracuse-Wawasee Journal, established in IW7. The papers were joined on February 15. 1962 as a practical matter and to better serve the readers and advertisers of a local news media. . The news that makes up The Mail-Journal each week generates in the offices at the home plant at Milford and at the office at 103 East Main street in Syracuse. The publication has no

O tm Our aims for oiir community, its fy progress and prosperity, must and shall be x? \ w//' achieved, bv the joint efforts of all. As we work \ yja together with purpose, and with interest in the Zjp good of the community, greater growth in the j 70’s is bound to be ours. _- ==te= ======= (r* IP 11 0 IM < Purpose £ fi • ti ptt B Interest ggj I, ; J • 'T** BH /j z Tii j ■fl zfT' | l . Growth STATE BANK OF SYRACUSE j”|< W SYRACUSE, INDIANA I MEMBER F. D. I. C-. I Deposit* Now Insured To $20,000 Under F. D. I. C.

access to a wire service. The paper has a number of country correspondents, or stringers, who turn in items each week about smaller communities in the area. Included in this is a correspondent serving the town of North Webster. Print By Offset In February 1968, The MailJournal scrapped most of its old letterpress equipment for new, speedier offset equipment, and became the only newspaper printing plant in north Central Indiana to employ web offset printing as its method of reproduction. A result is a newspaper with clearer pictures and more readable news columns. In the process, the printing plant has picked up two other newspapers to print on a weekly basis for their owners — the W'akarusa Tribune and The Akron-Mentone News — as well as The M-J’s sister weekly. The Pierceton Press, designed to serve the Whitko community in

southern Kosciusko county and western Whitley county. In November 1969 The MailJournal installed a Compugraphic 4961 —I an electronic computer —for setting type. The lumbering, hot metal linotype became a thing of the past for most news matter, and the rapid, tape-fed photo-scanning machine became a reality JAgain. The Mail-Journal has become a pioneer in the weekly * newspaper field. Complete Job Shop Aside from publishing weekly newspapers, The Mail-Journal printing plant has a well equipped commercial printing plant, with wide versatility, employing both the letterpress and offset methods of reproduction. | Spot color can and is being used to great advantage in both the newspapers and in the commercial shop. If The Mail-Journal has a motto, it would have to be one of continued service.to the Lakeland

area. There is always a meeting to cover or a photo to be taken, and when service is one’s goal, it can only be a pleasure to bring fresh news, written in a simple, crisp style to its readers. The staff of The Mail-Journal is always alert to reporting the least and the greatest happenings of business and industry in the Lakeland community, and those of its many and varied institutions, such as its churches, schools, libraries, youth center.

[ I I . ■' w NEWSMEN — Part of the production team that brings you The Mail-Journal each week is shown here. From left are Lloyd Coy, Ron Baumgartner, Arch Baumgartner and Terry Beatty.

i ... 'xWp ■' ■ ■' ■ ; S • Maple Leaf Farms — Research Building

r w « I * Phend & Brown — Road Grading, On The Job

not to overlook its civic institutions. such as boards. The paper is also proud of its supplemental editions such as the color edition for the dedication of the new Wawasee high school on March 9, 1969. and of this Lakeland Industrial Review. As the Lakeland area prospers and grows; The Mail-Journal hopes to become the voice of its new-found health and prosperity.