The Mail-Journal, Volume 6, Number 33, Milford, Kosciusko County, 17 September 1969 — Page 12
THE MAIL-JOURNAL —Wed., Sept. 17, 1969
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1970 Chevrolet Line Story
DETROIT — The Monte Carlo —a totally new personal luxury car — headlines Chevrolet’s new models for 1970, John Z. De Lorean, General Motors vice president and Chevrolet general manager, said today. “The 1970’s will be an unparalleled decade of individual customer choice,” DeLorean said. “Chevrolet will continue to set the industry pace with a variety of cars and options which allow each buyer to custom tailor his or her personal transportation. “Monte Carlo adds a new market dimension by offering to the youthful, sophisticated buyer a superb blend of individual, high fashion styling and intermediate - size handling and performance.” DeLorean said seven distinctive Chevrolet lines will be shown in dealerships on Announcement Day, September 18. “The big Chevrolet has new styling, and added power for 1970 and Chevelle has an all - new appearance,” DeLorean said. “Improvements in these lines are incorporated in both sizes of Chevrolet station wagons. The fast - selling Nova has fresh appeal in its new models.” Current models of the- popular Chevrolet Corvette and Camaro will be continued to the end of this year with new models in each line scheduled for introduction later in the model year. DeLorean said that among important 1970 engine changes, the base V-8 of the big Chevrolet is increased to 350 cubic inches from 327 cubic inches in 1969 to give added power for options such as air conditioning that continue to grow in customer popularity. The base six cylinder engine of Chevelle is also increased — 250 cubic inches in 1970 compared with 230 cubic inches in 1969. “A smooth running new 400 cubic inch V-8 that burns regular fuel is introduced as an option on the big Chevrolet and also is available on Monte Carlo,” De
Chevrolet's newest entry is the IMA Pl AlAf mAfIAI Elegant Monte Carlo Coupe for 1970 066 In ® 17,V CHEVROLET - xSli VAX JU X XRvJJUXJ X jO' Chevrolet - Chevelle - Chevy Nova - Chevy Wagon |L O ' -z‘ ■ Wgjy Thursday - Friday - Saturday A new concept of elegance is the distinctive Monte Carlo Sport Coupe. This newest addition to the Chevrolet line is characterized by smooth flowing lines and sculptured surfaces dramatically 9A - 77 - 7R emphasized by the longest hood ever produced by Chevrolet. The plush interior includes a simulated ■ LrllJLil AV As AV wood burl accent on the instrument panel and extra-thick foam cushioned front and rear seats. The Monte Carlo will be at dealerships on September 18. Remember... We Have Some 1969 Models Left Chevrolet’s Newest Caprice Coupe ~j - . If You Really Want A Deal, Come In Now. Deals On'69s You Won't Believe ' jgJlilij -W! 1 / Refreshments w-~- J / Favors /Door Prizes W. L. Cutter Chevrolet, Inc. L J Your Lakeland Chevrolet Dealer 1001 So. Huntington St. Phone: 457-3777 grille?hood’wd wheel covers are the many refinements found in the Canrice this year. The new Chevrolet line of passenger cars will be Syracuse, Ind. j2z±±±zzz±±±±
Lorean said. “Two new high torque 454 cubic inch engines offered on the big Chevrolet in 1969.” He said mechanical improvements include smoother engine acceleration through the use of a transmission controlled vacuum spark advance. There is extended use of vari-able-ratio power steering which gives more responsive maneuverability in turns and parking. It is now available on all 1970 models except station wagons and Nova models with four-cy-linder engines. Longer life, fiberglass - belted tires are standard on all 1970 Chevrolet models. New for 1970 among Chevrolet’s more than 400 options and accessories are improved elec- . trie door locks, replacing vacuum locks. With the electric door locks is a new automatic front seat back release for coupes which unlatches when either front door is opened, for easier access to the rear seat. The latch re-locks securely when the door is closed. Also new is an electric rear deck lid release operated from inside the glove box. A new Headlight Delay option reminds the driver with a warning buzzer if he opens his door without turning off his head - lights. After the lights are off, he may push a timer button on the instrument panel and lights will turn on for about two minutes to provide illumination after he leaves the car. Radio antennas contained within the windshield glass will be factory installed when radios are ordered on all 1970 Chevrolets. They replace outside mast antennas used previously and are not subject to being broken or bent. Chevrolet offers 15 colors, most of them new, for 1970. There are up to seven two- tone combinations, five vinyl top colors and two convertible top colors.
Styled with economy and sportiness The frisky, sleek Chevy Nova Coupe < \ *■> 11 ‘‘ii ii Constantly gaining prominent position in the popularity polls is the Chevy Nova. Advanced styling features such as simulated front fender louvers and body striping give the Chevy Nova Coupe (above) an air of action. A bide-a-way antenna built into the windshield (with all factory installed radios) is now available on the Nova. The new Chevrolet line of cars will be on display September 18.
Here are additional details by car line: Monte Carlo This totally new Chevrolet Monte Carlo blends action and elegance in a sporty personal luxury car. There is one model —a two door hardtop coupe. It has the longest hood of any car in Chevrolet history— a full six feet from grille to concealed windshield wipers. The distinctive front has a die cast plated metal grille which gives precise detail and brilliance. New single - unit headlights are up to 14 per cent brighter than other single lamp systems. Body side panels have smooth, flowing lines accented by a low, full length bright molding and brushed chrome wheel covers. Roof styling is formal. The deck is short and trim. Vertical taillights complete the image of an all-new car from Chevrolet. Five V-8 engines give the buyer a wide choice in Monte Carlo performance. The base V-8 is the same 250 horsepower 350 cubic inch engine standard on the 1970 big Chevrolet. There are also 400 cubic inch engines and exclusive on the Monte Carlo SS is a 454 cubic inch V-8 developing 360 horsepower. Regular Chevrolet The industry’s top selling car
has a new front end appearance in 1970 with a richer looking fine mesh grille and more prominent headlights. The exclusive Caprice and Impala Custom Coupe roofline with full-width rear window continues in 1970. This is the largest selling single body style among regularsized cars in the industry. Fine-line vertical taillights located in the new rear bumper are a clear change identity from the horizontal lights in 1969. Caprice models have color - matched side moldings and for the first time have wheel covers which are accented with body color. The popular raised vinyl protective side molding is continued on Impala in five harmonizing colors. Fifteen inch wheels are now standard on all big Chevrolets. There are a total of six engines with a horsepower range from 155 to 390. The base six cylinder engine is 250 cubic inches. Five V-B’s range from the new base 350 cubic inch engine to the new 454 cubic inch engines. A total of nine big Chevrolet models are available on a 119inch wheelbase. Chevelle The industry’s top-selling intermediate, whose sport coupe is the largest selling single body
style on the market, has a completely new look for 1970. The bold front end design emphasizes the engine with a projecting, split grille. Dual headlights blend back into the fenders. Sculptured sides have a strong family resemblance to the. big Chevrolet, as does the new shape of rear quarter windows on the coupe which are enlarged for greater visibility than in 1969. The coupe and convertible have full door-glass styling. Simplicity keynotes the rear with rectangular taillights recessed in a larger bumper. On the SS Chevelles, a special dentresisting resilient black insert is part of the rear bumper. The pace setting SS 396 Chevelle now takes nearly one out of every five Chevelle sales. For 1970 its base 396 cubic inch V-8 is increased from 325 to 350 horsepower. It also has a special domed hood. Optional on the SS hood is a new “cowl induction” system in which a valving door at the rear automatically admits cooler outside air to the carburetor on demand. Included in the SS 396 Chevelle is a black - accented grille, special performance front and rear suspension for improved handling, special sport wheels With
seven-inch rims, wide oval white lettered tires and SS 896 identification. Twin sport stripes for the hood and rear deck are a new SS 396 option for 1970. Chassis improvements in the 1970 Chevelle give a smoother ride. There is better brake performance from cooler-operating finned rear drums. Variable - ratio power steering is an option on all models. All 1970 Chevelles have in-creased-side impact protection due to new safety guard door beams. Nova Chevrolet’s Nova showed substantial sales increases in 1969 and continued to be the industry’s top selling small domestic family car. For 1970, Nova continues its blend of clean styling and economy. It features a new finer mesh grille and larger front, side and rear lamps. Interior and exterior trim and colors are new. Chassis refinements give an even smoother ride. Variable - ratio power steering is a new addition to the wide range of >Nova options. The sporty Nova SS coupe includes a 300 horsepower 350 cubic inch V-8 engine with special SS identification, black - accented grille and rear panel, seveninch wide wheels with white stripe wide oval tires and special suspension. A four-cylinder, two sixes and three V-8 engines give a horsepower range from 90 to 300. Among the five transmissions is Chevrolet’s low cost “clutchless” Torque-Drive for four- and six-cylinder engine Novas. There is a two-door coupe and four-door sedan oh 111-inch wheelbase. Station Wagons To again give the station wagon buyer opportunity to select exactly the size and features he wants, Chevrolet’s eight station wagon models are grouped in a single line with two sizes in 1970. All have dual action tailgates. On a 119-inch wheelbase and incorporating the styling of the big Chevrolet are the Kingswood Estate, Kingswood, Townsman and Brookwood. On a 116-inch wheelbase with Chevelle styling are the Concours Estate, Concours, Greenbrier and Nomad. All wagons have improved ride and handling. They include
the engineering, styling and safety advances of Chevrolet cars of comparable wheelbases and offer a wide variety of options and accessories. Corvette and Camaro Current models of these companion excitement cars will be continued to the end of 1969 with new models to be introduced later in the model year. The prestige CORVETTE sports car is offered in two Stingray models —a convertible and the unique “semi-convertible” Aero coupe with removable roof panel sections and rear window. There is a wide choice of performance — five V-8 engines ranging from 300 to 435 horsepower. Chevrolet’s CAMARO continues to build its enthusiastic following in the sporty car market. It, too, is offered in a convertible and a sport coupe. The Z-28 Camaro continues to be a sales standout. It has a 302 cubic inch engine and special handling equipment. Camaro offers two six-cylin-der and four V-8 engines with a horsepower range from 140 to 325. A wide variety of appearance and mechanical options allow the buyer to order Camaro to suit his or her particular taste. Wawakeechie Extension Homemakers Hold August 27 Meeting The Wawakeechie Extension Homemakers club met August 27 in the Turkey Creek Conservation club house. Hostesses were Mrs. Jacob Click and Mrs. W. E. Schoeff. Tables were beautifully decorated with yellow dahlias. The meeting opened with members repeating the creed. Mrs. Roy Meyers gave the meditation, she read “To Morrow,” and Bon Burroughs “Sketches of Memory”. Roll call was answered by “A Near Accident”. There were 15 members present. Following the reports, Mrs. Meyers and Mrs. Fred Banta was appointed to the nominating committee. Following refreshments the members worked on items, in preparation for the Christmas bazaar. The next meeting will be September 24. Hostesses will be Mrs. Preston Wright and Mrs. Kenneth Elson.
w LJ GRADUATES - Mrs. Ollie Schlotterback of Milford graduated September 7 from the practical nursing program at Ivy Tech in South Bend with honors, having maintained better than a three point grade average the past year. Mrs. Schlotterback enrolled in the program in September of 1968 and upon completion of the first quarter of study received the school’s nursing cap. The remaining nine months of the program were spent at “Ivy Tech” where she received her clinical experience at Saint Joseph hospital. In October Mrs. Schlotterback, with the 26 other members of the class, will write the licensed practical nurse’s examination in Indianapolis. WRC IN SEPTEMBER MEETING MONDAY John C. Adams, number 278, Women’s Relief Corps of Syracuse, met Monday, Sept. 8, for the regular ipecting. President Mrs. Zerola Zook was in charge of the meeting which opened in regular form. Small aprons were given out to the members on a project. Prizes were awarded to Mrs. Estelle Swartz, first; Mrs. Lee Poyser, second, and Mrs. John Craw, low. Hostesses, Mrs. Swartz and Mrs. Richard Heyde served cake and ice cream at the close of the meeting. Mr. and Mrs. Donald Lower and daughter Connie of Toledo, Ohio, spent Sunday and Labor Day with Mrs. Lower’s mother, Mrs. Ida Hibschman, at Syracuse.
