The Mail-Journal, Volume 6, Number 33, Milford, Kosciusko County, 17 September 1969 — Page 11

1970 Oldsmobile Product Story

DETROIT — A new and luxurious personalized car heads Oldsmobile’s line of impressively - styled 1970 models, all of them featuring history-making engineering advancements aimed at • added durability and further reduction in the need for service, it was announced today by John B. Beltz, the division’s general manager and a vice president of General Motors. “The newest Oldsmobile is (he elegent Cutlass Supreme Hardtop Coupe,” he reported. “It is a distinctive car designed to answer growing customer demand for sporty luxury in a personalized kind of automobile.' It is identified by its own roof line, its own body shape, its own external ornamentation, and its own ultra - luxurious interior.” He said the new coupe and a companion convertible represent an important added element in Oldsmobile’s 1970 intermediate model lineup, complementing! he 4-4-2 and Cutlass ‘S’ series whose fastback coupes have been Oldsmobile’s most popular. “These cars, too,” Beltz said, “have been restyled to emphasize their youthful image to an even higher degree. “Meanwhile,” he continued, “the successful look of elegance in our 88’s and 98’s has been further enhanced in 1970 to make them even more appealing, and the Toronado has undergone the most extensive change in appearance since its introduction in 1965. “It is a sleeker looking automobile, with a distinctive new shape to the wheel openings, a new front end, including a new grille and exposed headlamps, and an interior to match the

y See 2-ln-One fi® SHOWING OF THE fe|E-. .JI *|ib New Dodge w W And T American Motors Ww DODGE CHALLENGER, CHARGER, DART, POLARO, MONACO AND DODGE TRUCKS AMERICAN MOTORS ALL NEW HORNET, JAVELIN, REBEL AND AMBASSADOR Dodge Showing — Tuesday, Sept. 23 American Motors Showing — Thursday, Sept. 25 .• •■ 1 — a / . ob I _ i i A. —— .doRBBMBBBBMMn**American Motors’ new Hornet for 1970 offers a wide range of options to increase driving comfort and pleasure—including such features as air conditioning, power steering, power brakes and, on SST models, individually - adjustable reclining seats. The Hornet is offered in two- and four-door sedans in the base and SST series with a choice of six-cylinder and V-8 engines. Shown is the Hornet SST two-door sedan with optional black vinyl top. DOOR PRIZES — REFRESHMENTS r’- j . Wawasee Motors, Inc. H. E. MELCHI and EVERETT EDGAR Phone:4s7-3552 Wawasee Village

more elegant concept of decor which is added in 1970 to the Toronado’s many other front drive virtues,” he added. He mentioned the car’s excellent handling, its superior traction, and its flat floor. He further noted that in 1970 the Vista Cruiser type of station wagon, with its panoramic roofline windows and forwardfacing third seat, is exclusive to Oldsmobile. In addition to the division’s restyling program for the new model year, Oldsmobile’s longheld reputation for engineering leadership will be re-emphasiz-ed with the introduction of several major and far-reaching engine advancements designed to curtail the need for service. “Particularly important, and exclusive to Oldsmobile in 1970, is the incorporation of a positive value rotating system on all Oldsmobile V-8 engines, which extends value life beyond anything available on today’s passenger car engines,” Beltz said. Four Years Old Oldsmobile’s front drive Toronado marks its fourth * birthday this fall and, like any four-year-old, many changes are evident. In fact, for 1970, the Toronado has undergone the most extensive change in appearance since its introduction in 1965. “It’s a sleeker looking automobile with a distinctive new shape to the wheel openings and an all-new front end that includes a new grille and exposed headlamps,” Mr. Beltz, said. “Having earned an exceptionally high degree of owner loyalty, the Toronado has been expecially appealing to the car buyer who wants something different, something out of the ordi-

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Offered exclusively in a Holiday Coupe body style, the 1970 Delta 88 Royale represents the top of Oldsmobile’s ‘BB’ line of cars. A vinyl-covered top, distinctive grille, front fender louvers and specific exterior ornamentation easily identify the Delta 88

nary,” he added. “This styling individuality has been completely preserved in 1970; “Another Toronado trademark — superb performance under all road conditions — is unchanged in 1970,” he continued. “Thanks to its front drive design, the Toronado is universally recognized for its road - hugging ability, outstanding directional stability, freedom from effects of high winds on the open highway, and superior traction on snow, ice or rain covered surfaces.” A further important factor contributing to the Toronado’s success has been the car’s remarkably trouble - free operation, Beltz continued. “Aside from normal periodic maintenance checks, the Toronado has

Royale. Standard engine on this 1970 Oldsmobile is a 455-cu.-in. V-8. A high output engine option, designated W-33, is available on the Delta 88 Royale and on all other Oldsmobile ‘BB’ models for 1970.

experienced no major mechanical problems in the four years and countless millions of miles — it has spent on the nation’s highways.” Comfort and convenience improvements have been made inside the 1970 Toronado. The instrument panel has been restyled and the electric clock has been relocated on the passenger’s side to make room for a fourth air conditioning outlet to the right of the instrument cluster. For the first time, the Toronado is offered with a special performance option. It consists of a 400-hp., 455-cu.-in. V-8 With dual exhausts and is designated as the W-34 option. Standard engine in the Toronado is a 375-hp., 455-cu.-in. V-8

with 4-barrel carburetion. Two major engine improvements that provide greater operating efficiency and longer life are incorporated on the 1970 Toronado as well as on the other new Oldsmobiles. “The first of these,” Beltz explained, “is a positive value rotating system that extends value life substantially. With controlled rotation of intake and exhaust valves, value seating is improved tremendously, preventing loss of compression and enabling the engine to operate at top efficiency for the life of the car.” The second engineering development is an advanced concept in connecting rod bearing design that improves engine durability, Beltz said. The new rod bearing increases oil system pressure and assures better engine lubrication. Mr. and Mrs. George Dye, Dundee, Miss., are visiting their children, Mr. and Mrs. E. C. Bailey and family and Mr. and Mrs. Tommy Dye and daughters at Milford, for 10 days.

Soo The gflHKboa American Flag WfjM That Flew Over The Capitol !N Washington, D.C. ~~ WHEN YOU SEE THE NEW - 1970 CHEVROLET LINE Thurs., Fri., Sat. - Sept. 18,19, 20 :;;; Monte Carlo Sport Coupe Door Prizes - Gifts - Fresh Baked Donuts McCormick Motors INCORPORATED Nappanee, Indiana

Fairfield School Board In Stated Meeting Thursday Members of the Fairfield school board met in regular session on Thursday night with the meeting being the first held in the new administration area at Fairfield high school. A tour of the facilities was included in the evening’s agenda. During the business session the board accepted the bid of Hay Oil Company in Goshen for number five oil at .0883 per gal. The board authorized the sale of 1 the old house that has served as the administrative offices and one located at the elementary school in Millersburg. The former ad- „ ministrative offices are located near Fairfield high school and the building must be tom down or moved away. Professional leaves were granted for John Andrews, title three director, to attend a meeting in Monticello on September 23 and 24; John Stiner, guidance director, to attend a guidance conference at Indiana Central college on September 30 and October 1; and Jim Hettier, Marvin Ward and Michael Sheets to attend a vocational conference at Bluffton on September 12. The humanities team from the high school told of the number and quality of books being used there. Sex Education A delegation of Amish parents were present at the meeting and questioned the board about sex education in the Fairfield schools. They were assumed the corporation was not teaching anything different. Classes are conducted for a four-week period in grade nine only. The board decided to hold one meeting only during October (on the 9th) and December (on the 11th). A progress report on the new football stadium was given. The field is ready for sod and this should be laid either Thursday or Friday of this week. Conrad Neff, principal of the Millersburg school, and Jim Hettler, principal of Fairfield, gave reports on the opening of school, as did Thomas Kruger, president of the Fairfield Education Association.

Wed., Sept. 17, 1969—THE MAIL-JOURNAL

It Happened In .. • Milford, Item Taken From The Files Os f The Milford Mail ■

24 YEARS AGO, SEPT. 20, 1945 Mrs. Gatha Kern was hostess to 14 members of Circle 5, WSCS, at her Waubee lake home. Mrs. Henry Dowling and Mrs. Glen Treesh were guests. Mrs. Bernice Baumgartner was the assisting hostess. The evening was spent socially. Mr. and Mrs. Lawrence Hartter of South Bend announce the birth of a five pound, 15 ounce son, Leon Ray, born September 15 at the Memorial hospital in South Bend. The Hartters have another three-year-old son, Larry. William Hartter of Milford is the grandfather. The Syracuse library board announces that Mrs. Alice Hire has resigned her position as librarian of the public library. Mrs. Hire has served as librarian for the 15 years. The board is asking for applicants for the position. Mr. and Mrs. Zane Cannon of Muncie are the parents of a seven pound, nine ounce son, Russell James, born September 11, at the Ball Memorial hospital at Muncie. j-Mrs. Cannon was formerly Miss Gloria Gene Phillips, daughter of Mr. and Mrs. Russell J. Phillips, of Warsaw,’ and granddaughter of Mr. and Mrs. Frank Merrick of Milford. Joe O. Estep will leave Friday on the “City of Los Angeles” for California, where he will visit his relatives, Mr. and Mrs. R. F. Bigelow. 30 YEARS AGO, SEPT. 21, 1939 Mr. and Mrs. Emeral Jones received word Sunday of the birth of a son to Mr. and Mrs. Hoy Jones of Elgin, 111. Mr. and Mrs. Robert L. Groves of Lafayette, C. V. Kerlin of Goshen and Mrs. Fred Harlan were Sunday dinner guests of Mr. and Mrs. W. D. Groves. Larry Haney, small son of Mr. and Mrs. Kenneth Haney, was badly burned last Monday evening with lye. He is greatly im-

proved. Mr. and Mrs. Junior Stump and Paul Hollar were Sunday dinner guests of Mr. and Mrs. Henry Biller and family. Mr. and Mrs. Ralph Miller of Chicago, were Thursday evening dinner guests of Rev. and Mrs. Howard Kreider and family. Mr. and Mrs. Robert Lingofelter and Alonzo Haney were Sunday dinner guests of Lewis Davis and family. Mr. and Mrs. Marshall Estep and daughter were Sunday guests of George Gay and family of Warsaw. Mr. and Mrs. Burdette Method and sons Donald and Norman were Friday evening callers at the Alva Crawl home. 40 YEARS, AGO SEPT. 19, 1929 Mr. and Mrs. Eugene Scarlett and daughter were present at a birthday dinner held Sunday in honor of the 70th birthday anniversary of her mother, Mrs. Jacob Stump. The dinner was enjoyed at the home of Mrs. Stump, south of New Paris. The relatives spent the afternoon in a social manner. Edwin ,Neff of Chicago has been employed as an instructor in the Howe Military Academy at Howe and has taken up his work there. O. C. Replogle, who conducted a hotel business at Oakwood park this summer, has closed the hotel for the season and has accepted employment with the Gast Construction Co. Mrs. Edward Closson of Jackson, Mich., transacted business in Milford Friday. Mrs. Closson stated that her son, Everett, had entered college at Jackson and was taking a course in chemical engineering. Kenneth Haney and family of Osceola were Milford visitors on Saturday. Mr. Haney, who is teaching there this year in a 7room school, says that he likes his new location real well«

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