The Mail-Journal, Volume 4, Number 13, Milford, Kosciusko County, 5 May 1965 — Page 16

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THE MAIL-JOURNAL

Spotlight on Improving Business . . . No Retailer Can Expect To Find A Magic Formula For Ad. Copy By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

No retailer can expect to find a magic formula for advertising copy. W hat serves one merchant may not sene another. | The low margin store may fgid a .simple price hstnk effective. His competitor may jßßtktively advertise services such as credit, delivery, or location. One of the most successful advertising campaigns of-recent years Iras created by a large p:l company. The company ran • advertising in thousands. of small cities where it had sen ice stations. , . I Hie oil company advertising did not sell; a particular brand of gasoline The. lengthy copy simply offered

Grace College Youth Help Red Cross G ire college youth in their first County ■ a fed Fur 1 Agency, were -cf’ invaluable aid for a- most' successful .visit' us t;ie biodd roobile unit do. this et the ' v sit ■ e uiting donors'. ■ .z ■ One hundred students of the -.•«>'.> lege and scni.narv and -ibv ■ donn-ns A few students under 21 years of age could not be/accepted as they did not have the consent or guardian Tins is necessary-' unless the' donor is a member of the armed forces or is married Dr Nnn»i..n Uphouse. of Grate (oib.-ie f.Ku’tv. and Mrs Cphouse. tramel practical nurse. assisted with arrangements for the visit and the blood .collection. lit--; ’COI-Son-i Were bod !>V Mr an 1 Mrs. James Thom s it tins visit of the blood mobile unit to their home community ... . ■ ■ ■ ;-in« 1-uin;.' lhev h, ■ tited ■ a total of ' four. 'Catiriis ■ ■ fhrbiich 'he \!k Manwaring, Mentone. David Sell. Wii Se i st Grton.-.' HaynwKl Diih’!*?.. . U'es- . ■■ I , I’v’o W ■■■ ed -two-gaKon o : ns One gallon ■ . A ' . 1 ■■■.. i ■ j / / ' ■ ine-employees, of- the.R.R Donnelly Co . si\ employees of Dytronics also the Roswell

EVERYDAY LOW PRICES SYRACUSE SYRACUSE — £ SUPER MARKET R 0“ „ Sale May 6 to May 8 Inclusive FRYING CHICKENS lb. 29c ALL BEEF HAMBURGER 3 lbs. T° 14 OZ. HEINZ KETCHUP 5 for 99c NEWPRODUCT !!! —5 FLAVORS —6 Envelopes Per Box Coffee, Chocolate, Plain, Eggnog, & Choc. Malt Carnation Instant Breakfast 59c & DEL MONTE 303 SIZE — Mix or Match - Whole Kernel, Yellow or White Cr. Style Corn 7-99 c FROZEN —7 Varities BANQUET CREAM PIES 4 for 99c Kleenex Paper Towels 2 roll pak. 29c New Store Hours: We Reserve The Right To Limit Quantities

Wednesday, May 5, 1985

sound advice to motorists on automobile maintenance. It gave readers needed and newsy information. The result was appreciation and public confidence in the company. Gasoline sales increased and local dealers gained new prestige. The public presumed that a company which maintained such high quality advertising could be trusted to de-, liver a good product at a fair price. Every retailer has some advantage over-competitors-or. he could not be in business. The unique- advantage should be the basis for advert is-I ing Which cannot be* duplicated by j competitors. .... :

J. P. Koher Fines Nine Justice ,of the peace. Chirstian Koher levied fines .on -.the following . in the period from April 9 through • April 20; , rt ' ■ - . $18.75- — officer John ■ - i ■ rlvkless driving. $18.75 —■ officer ■t' V. Stanley J. Yoder. Goshen, speed-, g $19.75 ‘ U xie- L. Long; r 2 Syracuse, - off > r Sands.- ' imes A Botts, Ligonier, iltrai beverages, $22.75 — officer Don*l James A Maggart. lag 2. $21.00 j and driving while under, the in-i i fluence of intoxicants, $42.75 —of- ■! f.cer O i " ■ i;-. v - ' I. 0.---' use. di.- ■ Yobeved stop sign, .-$18; 75’ — officer H ’liar;**, : David A. Nusbaum. Eljdwt, vio- : Elation Os muffler law, $19.75 s— of-. <• 7 > — offu'er K. •- ■ R,iiigh< ”. USN, has spent ■ lav le at the home of his ; I'aronts. Mr.. and Mrs. Robert B:n:-:her. Svriß-use. He is enroute from Great Lakes, 111 . to board ■ Jin: the. ' - ■ Bi . • ' RI )SN ■ 1434 I?SS A’ar ■ 17, !-'!hi ,\ t a Yo-ki N Y . - •’ I - • - A’rs : ■ Jv>e'’B<v;vs. Mer.t’U*’. and.-' chairman and co-chairman. ' respectively, for the day ' ■ i The d:?te for the next visit of-the blood mobile unit ‘to Kosciusko will be .at the Silver* Lake Lions’ * chib Uiildaig from 12 nooti u:n:l fi pm. ”

Santa Domingo - Viet Nam Top News Stories In State

By FRANK A. WHITE Most important news stories before Hoosiers now, and for weeks to come, is the war in Viet Nam and the landing of U.S. troops in Santa Domingo Our world has shrunk until killing of American youth in Viet Nam and peril to Hoosiers in Santa Domingo create most concern, the top polls indicate. Never has a conflict been so well covered by Associated’ Press and United Press IhtematifKial These great networks feed dispatches to hometown newspapers. Tele-, and radio give on the spot coverage bv the hour Weekly news maga_;ive mon- analytical and deliberate views. Debate rages in Congress. ' , There is no excuse for anrone i even at the cracker barrel, cross roads level, not Ix-ing informed. I , have talked to most of Indiana's us Senators and Representotives and heard from all of them They I . ■ President in a get tough policy ,j They laud . his offer of uncon-; ned peace talks but in their absence to commit sufficient force to prevent a Red. takeover of all ' Souths Asia. Polls show this to be consensus of opiraon of most Americans However some, give the Pres- ! ident a rnueh, time I DenxFT-atic ..Senate Leader .Mike . sfield tkMontana .-/nJ Senator William FuUbnght 1 D-Ark \ ; < hairmaii nf sh,» Senate Foreign I Relations Comm ttee. are onxing those giving the President a rough time ' Mansfield wants to neutralize

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Southeast Asia and Fullbright wants a cease fire and a negotiated peace, of almost anykind offered. The President, Secretary of State Dean Rusk. Defense Secretary Robert S. McNamara, and special Presidential Assistant McGeorge Bundy, are running the war effort, and no mistake about that. Rusk, accustomed to speaking in softer diplomatic language, hash pulled r.o punches. He said, ‘‘l ’ sometimes wonder at the gullibility of educated men and the stubborn disregard of plain facts by men who are supposed to be helipng our young to karn. Surely we have learned over the past three decades that the l acceptance of aggression leads only . to a catastrophe". The President in his tougher for- I eign policy has support of Repub- ' Lean leaders of Congress. Everett ' Diricsen. ■ fßclllmois* most mfluen-| tial of these, said we must keep the ! enemies feet to the fire or lose everything To permit a Munich in South X’iet Nam would throw away the sacrifice of over 100.000 .American lives in Korea and invite Red takeover in Asia. It would be a sure invitation to surremler of free nations to Communism. | It is irenical. that when the President ordered some 4.200 paratroopers and 1.200 Marines into Santa I Domirtgo to save the bet's of Americans and other nationals, that some i of those Nations beheOtttog ■ aim [ caustic criticism bt us. . It is smaff wonder that the Pres- | ■ foreign affairs, aimed at 'not using our.dollars to try to buy friends. He won’t' have these nations who want

our aid to earn it. 11 It is a sorry spectacle with Amer- , ican and Indiana boys dying in Viet Nam. that 153 ships flying flags of I U.S. Friends and allies are trafficing with North Viet Nam. I Congressman Paul Rogers. <D- ' Fla. > said “While U, S. aircraft bomb Viet Cong land supply routes almost daily, our free world friends use the sea lanes to keep the Viet Cong supplied.” ' These ships carrying food and sinews of war to North Viet Nam sail under flags of West Germany. Lebanon. Japan, Norway and Britain It is a situation much like that we faced in Work! War. 11. Greedy . Americans shipped scrap iron to 'japan for dollars and that same : scrap iron in form of bullets were used oh American fighting men. I ■ The United States almost alone (stands between communism and. itstakeover of the free world. i REJECT TWO SCHOOL PI.W AT WA-NEE Hie Wa-Net' '< Wakarusa and Nappanee school board turned down a two-high school plan for its school district last week. No decision was reached, however, by the board on ■what future action it would take. WEDDING here’s the /TV PERFECT SOLUTION 50 mon Y < \ problems .«. ☆ INVITATIONS ■jir ANNOUNCEMENTS ACCESSORIES Rtoßy ..; Tt cost* so ITKIw to be $o righft Simply select from beautiful STARLIGHT line: announcements, napkins, bride’s We, bride's cake knife, gifti. trousseau items, wedding memory books, table decorations, bridal accessories, etc. Excitingly personated. Yo«r choice of Uyits end price!. The Mail-Journal

II ~ : FREE £3 Value H 9’ 5 TO ,' ' ; . ' J REMC MEMBERS ■ WHO BUY AN ELECTRIC RANGE DURING MARCH, APRIL, OR MAY. $1095 J 41 $ 19 95 J Value Cf jr ■h-- „ . I 111 I r • ■ x. w * »' • ' [( Jr W ■ ' / ■ ■ V —- A R‘.' r - ■-3 i V —4Xz w s x / Jx >“'l-’'’sij •■>■ .i its ,-. •;- ' ' ■ J "ji I ; > ■ • ' ~ ■ : - ' ,__ . ' Just Come To The Office And Show Evidence Os Purchase. KOSCIUSKO COUNTY REMC I r -’ ' ' I. ■ ' \ ■• ' ' I “OWNED BY THOSE IT SERVES"

31st Consecutive Payment For Budget Investments Jack H. Payne, president of the Budget Loan Corp:, has announced that' the firm is in the process of paying a regular five per cent dividend on the preferred stock of the corporation to the more than 130 shareholders. This dividend marks the 31st consecutive payment for the loan and finance firm whose headquarters are located in Rushville. ° . The local branch office operates under the name of Budget Investment and is engaged in the financing of all types of consumer goods as well as the granting of cash loans up to SI,OOO to. local residents. The local office is located at 103 E Main. Syracuse and is managed by Jack Elam. Other offices of Budget Loan Corp, are located in Rushville, Greensburg, Osgood. New Castle, North Manchester, Decatur. Garrett and Butler.

Brides-To-Be - Come In RFHKTFR y6ur gift and | nLUIJILn HOUSEHOLD NEEDS ZyttAMl YOU WILL - EBEE A PLACE / U/'i RECEIVE • OL t SETTING OF A s /[ ] MELAMINE DISHES BY BOOTON WARE / / 1 “The oldest and finest plastic dinnerware” hi / (your choice of 3 patterns) 1 I | ’ i'fl-o : — ya GIFT IDEAS y' yGj • Appliances by Sunbeam and General Electric • Cosco Tables, Stools, Bridge Sets, Etc. If yOU Opping ** • Handmade Glassware by Fenton, Viking THE BRIDE and L. E. Smith. Stop in and check our reg- • Hamper Sets by Redman Brothers. ister — have your gift reg(made at Peru, Ind.) . , j -j j i- »• ' istered — avoid duplication. • Corning Ware and Pyrex. Find out what is really • Famous Teflon Ware by Mirro. needed.

BETHEL WOMAN'S I FELLOWSHIP MEETS I I The 1 Woman’s Fellowship of the i Bethel Church of the Brethren, Milj ford, met at the church on April 22 I for its monthly meeting. ! Mrs. Worth Jackson was in charge lof the program on alcoholism following an open discussion. ! The fellowship decided to send | $25 to the thsaster area. The social I part of the meeting was in the i charge of Mrs. Jesse Miller, Mrs. 'Floyd A'oder. and Mrs. Ben Kaiser.

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PLAN COMMISSION to Meet > The regular meeting of the Syracuse Plan Commission will be held Monday, May 10, at 7:45 p.m at the Syracuse town hall. 4 Two petitions will be heard on change of zoning classification of land in Wavvasee Village. All interested persons are urged to attend this meeting.