The Mail-Journal, Volume 4, Number 5, Milford, Kosciusko County, 11 March 1965 — Page 8

THE MAILJOURNAL

8

Spotlight on Improving Business . . . Advertising Increases Volume; Lowers Over-All Costs Os Goods By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

“This vear we will spend $l r 2 million in advertising to build our sales volume to an even higher point where it will lower the cost of opera’ bon and enable us to lower prices to our customers. . ■ 1 don’t advertise for the fun ot it The advertising will increase my volume proportionately — and the more .volume we have, the lowt r go our over-all costs . . . This is a blunt statement on the value of advertising to retailer and consumer alike. It was made by Stephen Masters, president of the chain of fast growing stores. He said that his chain reduced operating

MILFORD Library Notes By Mr*. Dorothea Kerlin This week, March 7-111, which has been set aside as Girl Scout Week. J would be a good time to visit your I Public Library and sfee the large oil painting which the local ; Girl Scout Troop No. 45 and their ! leader, Mrs. Noble Neff, have do j rated to Übt nry • i beaul ' gold' . plaque with the inscription ‘'Presented by Girl Scout’ Troop 45. 1964 }ia< been placed befow the picture The general public is indebted' to the girls and those who have visit-T ed the library mx'ntly, have admir-i ■ ed‘ this'gift.. ■ J.irinarv - February .January and February have been. . ■ circulation figures. There was a 40 per cent gain m Jan* , uary over January of 1964, and Febnir.iv showed a 20 '.per gain o-.tr !..• pievious. Februcy N.»c. or. Uioks were much in demand as Were magazines ■ and pamphlets ( during both months., - ; t Librarians Attend Workshops Mrs- Charles Kerlin and Mre Richard Brunjes will attend four “In . Workshops”, spon- | : 1.1 ' , brary Administrators, on Wednesdays March to. 17.24. and 31 These meetings w.lj be held sn the Elkhart public library with Dr peter Hiatt ■’ of Indiana university as the first in- ■ ■ rs wll be HatUy Splicer of the Mishawaka pub > Mrs Robert Wood,; 'Bast Chicago puhlu library, and Mis- Ruth K-ell- - --.art public 11 The.••series will deal with cataloging brary will not.be, open until one | ,</. •-. instead of 12 \ | . , New Books N. w Ixx-k- that w il !>e of nitereM to adults - * Lyons. ’ Eugene - Herbert Hoover, a biography (1 phy • Severson - Modern Surfing Around ■t hi '-■ ■ Id ' • ’ Om . -m.stry for-All | Groneman, Chris . Ornamental Tin ■ : . ' , '• .' . ■ Hobson Laura - First r,r f ».-rs • I- . -.Usagot. ivt.-r - overtime' in Hem eh, adventures in Foreign Service j ■ '-Gerson, Noel B - The Sleeper Reed. I . biographical novel of Janes Knox ; !’ • Holt V irginia • The Legend of the i Sfventn Virgin Small. J A.- Best of True West 1 Stewart. Mary - This Rough Magic ii Post. Emily • Elqiiet'e latest ode | tion Vanderbilt. Amy -. Complete Book of Etiquette Latest edition A number of new books of mystery. detective, and western for adult- many new books for children from ' ,rv honk age to • teen- - tovn added to our shelves > recently Design 011965 Easter Seal A dignified and symbolic Easter Sea’. design t.-.j wk be used in 1965 to help raise funds to support rehabilitation sen ices for the crippled during the annual.F-i-t-'r St..! I'.impaign, was unveiled today by the Indiana • Societies .for Crippled Children and Adults. ° ’ Mrs. Birch Bayh. 1965 co-chair-man. «aid that sheets of the seals will be distributed to all homes in Indiana during the 1‘»65 F-eter Seal Appeal. - which begins March , continues to Easter Sunday, April 18. She described the seal as featuring the white stylized lily, official em- - blemr of the Easter Seal Society, againsf an azure- blue background. A wheel of crutches printed in black surrounds the lily. The legend in white across the lower edge of the eal reads “Easter Seals’!, with date in black. The seal was designed by Ted Glavis of New York city, w-ell known industrial illustrator, whose work appears in national magazines. His winning design, for which he received a SSOO award, was judged from 150 entries. Giavis studies at the Massachusetts College of Art where he received an award for the most outstanding illustration in the freshman entrance exhibit and two yealrs later won a scholarship to complete his course He is a member of the Society of Illustrators and he is represented by Rahl Stutfios. "Ehster seals are used on millions <rf CTvefopes and packages during the Easter season”, pointed out Mrs. ayh “They remind the public of he importance of bringing Easter eal medical dagnosls nd provisional therapy treatment to crippled nd hnidkapped adults in Indiana”.

Thursday. March 11, 1965

• costs H P^ 1- cent during the ’ first • year t Such\geas most often are heard . from advertising men and economic i theorists. They are more convincing when expressed by a sensationally I successful retailer. Like many other businessmen, Mr. Masters began his stores with the thought that advertising was a cost. Like nearly ajl successful retailers, he found that advertising is a cost-saving investment Large or small, discount house or prestige, firm—each has the same to gain from advertising: more customers and more net profit.

On This You Have God's Word By REV. EUGENE ZIMMERMANWe are but strangers on earth's globe ■ Oh which we act so much at home. This is not man’s real abode. Here a short time he must roam. All things in life depict this truth I And teach us this great fact Tttot from this life we’ll soon be ; looked,; Thise who deny it. falsedy act. Name just one thing that i< lastbag Here on earth or in these lands. If you do you w ill be casting ,A revelation on these sands, /And even though some men have . ■ ' To make this life a lasting thing. Each of us knows, deep -down inside Such living can jitsf sadness bring. Yet, here on earth we fondly hold A longing for a lasting life. : Should thoughts of death then leave ■ us cold. Or bring us sadness ‘or great strife? ' i Os course they shouldn’t, we.should : be.’bold . For ’tis this longing which we hold f That makes it clear for us to see That there is eternity. Such desire could'not be felt I: life i; a'h <1 d n>-? exist. Knd 1 sea d rty deal has dealt If unfilled longing did persist. All we long for can be. had Or cLm* our nature has averted That which nature has forbade. . That life to. nothing be* converted. Life means “to be”, al! man knows And nothing means “to lack to be”. If then life to nothing flows ■ T> be is not/to be. . T • • - W. ( y Vcan* see Is senseless and absurd. S*v go on and long for lasting life On th- you have God’s word.

I Meet your Ford Dealers new powerhouse trucks with all new engines all down the line! fe)! [hj-hW i ft

TWO BIG NEW SIXES, ALL-NEW V.» For *65, Ford pickups have completely new engines! The standard engine is a 24tKu. m. Economy Slx with seven main bearings. Optional jgfl aik are a new 300-cu. in. seven-main-beanng Big Six, I the biggest Ford Six ever built, and a powerful let • K Fort pciwp 3S2<u - ?j- 8 ' most pow " M sssi. ever put in a Ford pickup. NEW, BIGGEST FORD SIX EVER BUILT SIN f FORD MEDILMS This new Ford engine is 300 cu. m. big! It wv This new Ford 30Ocu. in. HD Six has a sevenperformance and dura- main-bearing forged-steel crankshaft and bavybility with traditional six-cylinder economy. duty quality throughout for extra durability. G S. MYERS, ING - Milford, Ind. \)NLY YOUR FORD DEALER HAS USED CARS AND TRUCKS

Tippkee Council Holds First Executive Board Meeting The Tippkee Council of the International Reading Association held its first executive board meeting at Plymouth on March 9. The group recently formed has a charter membership of over 100 teachers and par- : ents. The schools in a 10 county area 1 are < Marshall, Elkhart, Whitley, ■ Wabash, Fulton, Starke, LaPorte, Pulaski, St. Joseph, and Kosciusko) (have been in the progress of format tion. i The first regular council meeting j J will be at the South Concord dementi tary school, Elkhart. The date has ; been set for late April Recent executive board member appointments have been. Mrs. Er- . nest Benson,’Culver Military Acade- ? my; and Walter Powers, director of .j curriculum, Plymouth community - schools. i The follow ing are members of the executive board of the IRA chapter: Mabie Snyder, Whitko School Corp. Joe M. Lillicn, Tri-Township United schools John Davis, Concord Schools Corp. Richard Knarr, Manchester community schools Nadine Sriver, Rochester Community schools Florence Field, Tri-Township United schools . j Jeanne Epley, Culver Community schools Don Kinsel, Whitley county Morris Alger, Tippecanoe Valiev schools Arkne. Miller, Argos Ccmmunitv schools Harriet St udt, Star City school ' alter Powers, Plymouth Community <Ahools | Loraine Laird. Warsaw Comma- I nity schools ' I Mrs. Ernest Benson. CuJver Mili- ' i tary Academy ' • ■ j JESSE MILLERS RETURN FROM FLORIDA | Mr. and Mrs.’ Miller of Milford returned home Monday evening after a four-w.eek vacation at | Fort My< ns Beach, F'a I. On their way down they visited Mr and Mrs William Nyee of New Port Richey -and had suppt-r with . them They also called on Mr. and ■ Mrs. Wayne Ck-veiTnan at Belleview Biltmore hotel. They stayed over- , ■night in the home of Ms and George Mosier at Bradenton . - I 1 Wl: le .it For! Mye.rs they called on Mr and Mrs C. H. Britton and Mr and Mrs Oscar Trent. > The Millers report the fishing good I and they soaked up a lot of the 1 Florida stuishine- - ;

ACE hardware! The Store Service Built" I 107 [.Center WAPS AW Phone AM 7-5315 ■

DON’T READ THIS IF You Rent Your Range, Water Heater or Refrigerator iF YOU DON'T Why Should You Rent Water Softener. When You Can Own Your Own Modem Automatic Water Conditioner Lifetime Guarantee In 36 Months — You Can Pay For It For Less Then Rent s

New Salem News ' By MRS. RAY FERVERDA - LIVE WIRE - CLASS PARTi’ The Live Wire class enjoyed games and a taffy pull on Friday evening at 1 the home- of Mr. and Mrs. Ray Fer- • verda. J Those present were Carolyn and Nancy Johnson, Allyson Anglin, Sandra Crowl, Carolyn Morehouse. 3 Karen Plank, Bessie Wolf, John ’ Stetler. Mike Noel, Dennis and Doug 5 Shively, Blake Baumgartner and the teacher, Vere Wildman. r — N. S. — HOLY WEEK SERVICES Holy Week services of the Milford community will be held at the New f .Salem Church of the Brethren this ■year. ! | - N. S. — WOMEN S FELLOWSHIP MEETING The Women’s Fellowship met on Thursday for an all day meeting. Mrs. Elizabeth Baker . presented the program in the. afternoon, using as her topic "Some Changes Taking Place in Our Church Today”. ■ Those attending were Mrs. Baker, Mrs Evelyn Johnson, Mrs. Francis W.ldman. Mrs. Paul Schermerhorn and Mrs Elsie Weybright. •—'n: s, — “In Times Like These" was the beautiful number presented oh Sunday morning by Mrs. Hazel Stetler accompanied by Mrs. Everett Tom, Jr A|any hours have been spent by , members of the church in redworatihg the parsopoge which •will soon be the home of Mr and Mj-s Richard Gandy, formerly of Defiance, 0 Mr and Mrs Wayne Teeple and i family were Sunday dinner guests of ind Mrs Charles Goshom of Elkhart. Mr and Mr< Max Miller spent : Sunday afternoon visiting the Forest I Parson family at New Par s. . .Mr. and. Mrs Glen Morehouse and. daughters and Mr. and Mrs. S. G. Morehouse attended, the reception on Sunday afternoon for Mr. and Mrs. John Loucks, who were recently married. Mr Loucks is the father of Mrs John Morehouse.. The reception was, held at the Yellow Creek Church of tiie Brethren. Mr and Mrs. Philip Meek and daughter of Elkhart visited the Emery [Stetler familv Sunday. Mr. and Mrs. Gareth Meek of Syracuse are the parents of a baby girl • '

LOOKING-UP CLASS MEETS SATURDAY EVENING I The Looking-Up class of the Syracuse Church of the Brethren met Saturday evening. March 6, at the 1 home of Mr. and Mrs. James Fack- . ler and son. Mrs. George Bowler gave the devotions. Homemade ice cream and cake were served. Attending were Rev. Ralph Wagoner, Mrs. Warren Benson and two children, Harry I Fackler and Sharon Faekler who ' were guests. Also Warren Benson, who is the teacher of the class. Mrs. Harry Fackler. assistant teacher, Mr. and Mrs. Lloyd Kammerdiener and daughter Tonda. Mr. and Mrs. Charles Vanderveer, Mr. and Mrs. George Bowler and three children, and Mr. and Mrs. Jerry Hapner. i The next meeting will be held April 3 in the home of Mr. and | Mrs. Bowler. I I MILFORD DRIVER PAYS COURT FINE Jerry Lee Gerber, 23. Milford, lost his operator's license for two motnhs , and was assessed 546.75 in Goshen City Court Wednesday after pleading : guilty to a charge of driving while j’ under the influence of intoxicants. ' : Gerber was arrested by Goshen : city police after his auto crossed the q center line at the Pike street bridge into the path of the oncoming squad / car Police stopped Gerber on west l' Monroe street. j

KOSCIUSKO COUNTY Democratic Women's Organization — Is Sponsoring A—- — Sale 116 W. Market St. - Warsaw Friday & Saturday March 19 & 20 CONTACT MRS. WAYNE BUCHER — Milford Phone: 658-4267 MRS. ESTHER CHARLTON — Milford Phone: 658-4949

REMC ANNUAL MEETING 1:00 p.m. MARCH 17, 1965 at 1 WINONA LAKE AUDITORIUM Annual Report Election of Directors Address - - - S. J. Sparks Entertainment - Chase & Park The Famous Trampoline Act DOOR PRIZES INCLUDING AM-FM Radio, Electric Blankets, Tooth Brushes, Fry Pans, iron, Knife Sharpener, Coffee Maker, Etc.

JANICE NICHOLS CELEBRATES BIRTHDAY Janice Nichols, daughter of Mr. and Mrs. E. L. Nichols, 425 Medusa street, Syracuse, was the happy ten-year old who entertained friends in her home Saturday from 2 to 4:30 p. m. to celebrate her birthday. Her aunt, Mrs. Betty Dust, assisted Mrs. Nichols in keeping the activity moving. There were stunt games, contest games and a com game and not a child went tome without having won at least one ' prize, some niore. In addition to party hats, favors of balloons and suckers were handled out at the time refreshments were Served. The refreshments consisted of the usual birthday cake, ice cream and Kool-aid. Guests were Robin Dust, Linda Lundquist, Terry Glancy. Cathy Butler. Trudy Shively. Robert Radcliff, Roger Radcliff, Billy Butt, Jay Kitson, David LeCount, and’ Douglas Smith. LAKE WAWASEE COUPLE HOME FROM WEST INDIES CRUISE Mr. and Mrs. John O. Abshire of Lake Wawasee arrived in New York Tuesday aboard the S. S. Nieuw Amsterdam from a West Indies cruise. Their Holland-American Lines vessel made stops in the Virgin Islands, Martinique. Barbados. Trinidad, the British Indies. Venezuela, the Netherlands Antilles, Jamaica, and the Bahamas. The Abshires were expected home yesterday.

Syracuse Locals Mr. and Mrs. Leon Vance, Syracuse, left Tuesday, March 9, for a two-weeks vacation in Pennsylvania. They will visit the battlefield at Gettysburg, and visit New York before returning home. Mr. and Mrs. Joe Shewmon, Syracuse, have returned from a Florida vacation. Becky, Ricky and Todd Eyer spent the weekend with their grandmother, Mrs. Alma Orn, Syracuse. Mrs. Om's brother and sister-in-law. Mr. and Mrs. Alva Pinkerton of, New Paris, were her guests on Sunday. Mrs. Edna Norris and Mrs, Ada Schlecht of Syracuse accompanied Mrs. Clyde Bartholomew of New Paris to Dowagiac, Mich., Sunday, where they visited Mrs. Lawrence Snodgrass. Mr and Mrs. Cleon Wells of .Angola visited in Syracuse Saturday at the home of their son, Jack Wells, and family. Mrs. Max Carlson, Syracuse, has returned home from Mayo Clinic at Rochester. Minn., where on January 29 she underwent vein surgery. Mr. and Mrs. Winston Gants, Syracuse, have returned from a twoweeks vacation in Florida.

OPEN HOUSE From 2 To 5 p.m. Sunday, March 14, 1965 BE SURE AND SEE THE FIRST U.S. Steel Built Three-bedroom Home in this area . • ' XXLarge Lot — Aluminum Siding — Attached Garage Gas Heat — Gas Hotwater Heater — Gas Built-In Range With Hood. Located North of Syracuse In The New Hillview Addition — Just Off County Line Road. (In Back Os New Methodist Parsonage)

SOROSIS CLUB ATTENDS FASHION SHOW The Sorosis club of Milford enjoyed a fashion show St the John Snell store in Warsaw on Monday evening. The president. Mrs. Otto opened the meeting by greeting members and guests and introducing Mrs Lloyd Swoverland of Etna Green, president of the Kosciusko County Federation of Clubs. She read twy'amusing poems pertaining to fashions and then turned the meeting over to Mrs. Burris Sharp, the program chairman. Mrs. Sharp introduced Mr. Snell, who narrated the program which included morning robes, bathing suits, boating fashions suitable for rainy weather, typical rain wear, coordinates, spring suits and coats, dressy dresses and evening coordinates. The “shocker” was an illumhlus rain jacket in orange and red which \ the narrator said .were the intema\ional distress colors. Mrs. Sharp served coffee and 'shamrock decorated cup cakes to 145 members and guests: . The next meeting will be March 22 at the home of Mrs. Fred John- ' son.