The Mail-Journal, Volume 4, Number 4, Milford, Kosciusko County, 4 March 1965 — Page 8

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THE MAIL-JOURNAL

Spotlight on -Improving Business ... Metropolitan Ad. Specialists For Retail Stores Are Usually Women By ARCH BAUMGARTNER Pubttsher of THE MAIL-JOURNAL

tn metropolitan centers advertising specialists for retail stores are usually women. "Advertising in New York is written by women for women", a trade magazine has noted. The reason for the situation was explained as a natural development with a number of causes: women hold 70 per cent of the wealth in the United States. ■ Women control 80 per cent of the retail buying for American families. Women buy more carefully than men. Women hot only read advertising, they enjoy reading advertising. A. I man s likely to see an advertisement -which interests him; his wife

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NHH lAKEIAND RFsIDENTS - New I .iktland area residents are Mr. .md Mrs BUI Brammer and daughters, f'indy <left'. and Beth. TW Bramnn an- moving to this area from Muncie where they were owners and operators ol a large re-

Albion PCA Gets New Manager At Warsaw Office Donald D. Robin son. former In'.ernational Harvester dealer in Fort Wayne, has been appointed manager of the Albion' Production Credit Association idt-ice at Warsaw, This appointment. by its board of directors, was m.i :• necessary by the recent death of Boyd L). Howard who had served Kosciusko county for 20 ■years Don Vernes to PCA with 30 years ers and their credit requirements and is well qualified to help plan siXA i.ii red credit so, important in successful farming today He is a ■graduate of International college and owns a . farm near has boyhood town of Monticello. ■' Mr and Mrs, Robinson -are parents of a (iZghtcr,- teaching in the Harlan school system, and a -site ehmUedhiifi U law school. They have been active in their. church, school and community affairs and look forward to moving to Warsaw in the near future. Production Credit'serves the short and intermediate term credit needs of farmers and Don will welcome your acquaintance at his office at 114 west Market street. Production Credit now also provides free park- “ ing at their new lot at 213 west Market street across from |he post office while transacting business. POLLYANNA 4-H GROUP MEET IN SCHOOL CAFETERIA The Syracuse Pollyanna 4-H grojup met m the school cafeteria February 23 The meeting was called to order by the president. Dawn Miller led m. the pledge to the flag and Linda Jones led in the pledge to the 4-H flag The 4-H covers were out and Lucy Wagner led in group singing Sheryl Bryd ' took the roll call and read tee minutes of the last meeting The president talked about tee 4-H pins and the officers training school Kathy Searfbss volunteered to take care of the scrapbook. The president then read records of what tee 4-H girls were taking in 4-H work Linda Bitner and Kathy Searfoss led jn a game, back-to-back relay Appointments were made to bring the sunshine gifts refreshments The meeting was ad- ' jouraed and refreshments served.

Thursday, March 4, 1965

is likely to look for interesting advertising. most significant, women bdieve in advertising. They expect advertising to present accurate and complete details. They do their buying accordingly, expecting the retailer to deliver on his claims. 1 Newspaper, advertising, thus,, is under daily test. It has not been subject to criticism aimed at other advertising media. No retailer could stand against the ire of a female public deceived. N.-wspaper advertising, the dominant shopper medium, is effective because it is honest. It could not be otherwise.

- Lui furniture store. »:■ They have purch.ea-d Hoosier I Skateland on road 13 south of Syracuse and will open a retail furniture . store there. A Muncie Evening Press' photo.

Book Review 'lndian Lore' By L. W. SHULTZ ■.'•'Julian Lore" is a new book of 192 pages and gives interesting data about the contribution of the Ameri- ! can Indian to the white man; in it are found names that the Indians have left on our rivers, lakes, streams. and the names of one-half,, of our fifty states that bear Indian names with the meaning erf each. Listed are the foods which the white man .was given by the American Indian and many of the common words we use that are Indian words ' in origin. . This book came off the press in April 1964 and is now in its second { printing. The authors. E. W. Litenbi <>f Amlx>y, Ind. and Lawrence W. Shultz of North Manchester. Indianai ‘ are both retired school teachers who have been long interested in Indian | Lore Wendell Lamb knew’ many of i the Indians of Indiana of the last 50 ■ He fished and camped with | them and heard many of their folk I tales. Shultz is a brother-in-law of Otho Winger and saw him write lus Indian books, four in number in the I 19305. Some especially interesting set of Indian Lore are:—the Miami Calendar; Sign Language of the Indians; foods teat the Indians had; j telling directions: Artifacts (illustrated' and Indian remedies is .of especial interest. The book may be had from either Lamb or Shultz. It was printed at Winona Lake by the Free Methodist Printing Co The glossary mainly of Indiana and the full index make this book very useful. AREA MEN PLEDGED TO FRATERNITIES Over 200 men have been pledged by the 11 Ball State university fraternities and were introduced at an interfraterinty council record hop recently. Those who pledged from ’this area and Kosciusko county are: I Joseph Newton Brower, son of Mr. |and Mrs. Eldon Brower of r 1 PierceI ton, and William McKibbin of r 2 Warsaw, both Sigma Phi Epsilon; Jerome Lewis Sponseller. son of Mr. and Mrs. Charles Sponseller of r 1 Pierceton. Theta Chi; and Michael Treeih of r 1 Milford. Lambda Chi Alpha. | Mr. Brower and Mr. Sponseller are both graduates of North Webster •high school. _ - Steven Sickafoose of r 1 South i Whitley pledged Sigma Chi Mr. Sickafoose. a resident of Whitley countv, is a graduate of South Whitley high school in the Wihtko Community School Corporation.

Some Afterthoughts of The Century's 'Worst Snow'

SOME .AFTERTHOUGHTS of the “worst snow storm” to hit Indiana in the 20th century follow. How come the U. S. Weather Bureau did not inform Hoosiers that the approaching snow storm, gale and blizzard would be awesome? Fact of the matter is, weather forecasting is not an exact science. There are too many variables involved. In my area the forecast came within two hours of the exact time die snow began to fall when the ■ moisture-laden warm area collided I with a cold pressure. The U. S. Weather Bureau does not know with exactness, with facilities it has. how long a low pressure [ area emitting snow will tarry. Nor joes it know just how much moisture to be turned in to snow the clouds ?arry. The velocity of the wind and its ?ndurance are involved. There may h> 17 inches of snow in Gary and at • Lafayette only eight inches. The wind in one area may gust up to 50 | miles an hour, piling up 10 foot ' Irifts. However, a computer check of the rears shows the V. S. Weather Bureau forecasts, short range, are 85 x'r cent, accurate. Those have a lot >f cash or lives riding on the weath?r. depend upon the V. S. Weather Bureau. , Major stations of the I’ S. Weather Bureau serving Indiana with full me personnel include: Indianapo- [ ■<_ Evansville. ..Fort Wayne, and south Bend Tied into this network All this is hooked ■nal. and -oace networks for weather fore- • sting. - ‘ I . Only one-fifth of the world has ■ mywhere near\ adequate weatherforecasting sy stems The major In-1-ana stations issue forecasts for tlyjir respective areas. These are all i Lied into, an Ind; i I :rt, for In- . I ana as a whole. TO SERIOUS THINKING Hoosiers r e upsurge of bankruptcies in the federal counts in the wake of easy, and often uhwise credit is appalling. In the way of Hoosiers bogging down in the. morass of unwise credit, ■ tracted by- a wife or. a In:'band, comes divorce and manv ills. The situation in Indianapolis is so bad that a "not-for-profit” agency has been created to try to rescue those hopelessly in debt. Firms that have unwisely extended excessive credit have to wait their turn over a long range time to get paid in small installments. If the iity to pay, does not do this, the individual goes into bankruptcy and the firm may lose' all. We cons dec this generally an era of prosperity with most all employed and inflationary wage meeting to a degree. increased costs of living." There are many factors to the sad state of too much credit There is the daily battle, between necessities and luxuries. Owl street cars no longer carry workmen Each employe wants his own car, preferably v<ith an eight cylinder engine. All, want a "Dream Home", preferably in the $15,000 class. Many of these dream homes are badly in need' of repairs. Property taxes go up and up. War emeregney taxes are still on. 20 years after the conflict ended; Legislatures and Congress's go right on sassing a sl7 billion state budget and SIOO billion national budget. Sales and hidden taxes take 30 per ( sent of the average family income i t’larence Mannion in his radio for- . im, put one aspect crudely but un-1 irrstandably. He com pa red 'the state and federal governments to a milk row Everyone is grabbing for an * aider, of teat, to extract as much | ndk as possible. In view of all this, j •‘resident Johnson's Great Society * ill have tough sledding. However, the good old USA is still j he land of opportunity and of secuf- I ty It has most freedoms and highest standard of living the world has teen. Just to be an American is a Trillion dollar heritage in itself. Jure is a mixture of bitter and ; sweet I NIPSCO DECLARES, DIVIDEND Directors of Northern Indiana Public Sen ice Company, have declared a dividend of $1.0625 a .share on the , m per cent cumulative preferred I stock; $1 13 a share on the 44 per I rent cumulative preferred stock; SI 06 a share on the 4.22 per cent cumulative preferred stock; and Si 22 a share on the 4.88 per cent cumulative preferred stock of the company. Dean H Mitchell, NIPSCO chairman and president, announced today. , All four dividends are payable April 14. 1965. to shareholders of record at the close of business March 19. 1965. , ’ \ Syracuse Police Dept. Monthly Report Dan Ganger. Syracuse chief of police, reports the following monthly activities for the month of February for the police department. Nine traffic • arrests, eight dogs investigated, one warning, one fme attended, six accidents investigated. six criminal arrests. The department received 73 calls, issued 19 parking tickets, one no parking zone ticket and the police car traveled 2.547 miles Two thefts were investigated, one closed Two subjects arrested on warrents and held for other departments.

New Salem News By MRS. RAY FERVERDA HELPING HANDS MEET The Helping Hands met at the home of Mrs. Bill Speicher with Mrs Wayne Teeple as co-host ess. | The group sewed pajamas for relief and pieced quilt blocks during I the meeting. z ! Refreshmeits of salads, crackers. | coffee and tea were served to 14 i members and one guest. Gladys Van Sickle of Decaur. 111. — NS — « COMMUNITY NEWS Visitors at New Salem during the »service ot> Sunday forenoon were ■ Mr. end Mrs. Willian? of ' Muncie, Mr. and Mrs. Robert WeyI bright and five children of jBet'nany community - and Mr and Mrs. Richard Brookins and daughter of Goshen. Special music on Sunday fore- | noon dur:: ot worshi; presented by Mrs. William Weybrieht of Muncie. Mrs Robert Wey-’ | bright accompanied. i Mr and Mrs. Kenneth Cripe of Wa'.l.i Walla. W;isit.ngton. and M -s i Doris Tom of near North Mani Chester spent Friday and Saturday in the La vent Tom home :n Mil- ; fol d Mrs. William Weybright the Bethany <.-ommun:ty ente;-- • and Mrs William Weybright of Muncie, Mr and Mrs. Robert Neif and Mr. and Mrs. Emerson Neff. Mrs Gertie Hartman of Leesburg i spent Subday ’in the home of Mr. I and Mrs. Ray Ferverda and Blake Baumgartner. . " Mr. and Mrs.. Lavent Tom and James <>: Milford. Mr and Mrs Curtis Cripe of rear North Manchester spent Sunday in the Niccum home at North Manchester. j A beaut.ful plant was brought to i the church on Sunday mom.ng. The plant was given to Mr and Mrs Guy Morehouse w-ho are celebrat--1 inJ their fifty-sixth wedding anniver- , sary on Saturday. Mr and Mrs Dale Morei»use spent Sunday in the home of Mrs. Wac.e Roberts in Leesburg. Roberts returned to her home on Wednesday after spending several days in the hospital with a broken arm. Mrs. Ruth DeFries and Mrs Viremia Bockman of North Webster were guests at dinner on Monday of j Mrs: Ray Ferverda and Miss via-a Driver After spending fourteen weeks in the Ferverda home. Miss Driver returned to her home in Warsaw on Tuesday. ■ PRIMARY MOTHER’S CLUB HAS FAMILY PROGRAM The Syracuse Primary Mother s club met Morkiay evening. March 1. at the home of Mrs; Douglas Naylor. Co-hostesses were Mrs. Robert Reed and Mrs. Everardo Ganz. The business meeting was in the I charge of the president. Mrs. Gary ! Meek Mrs . Reed, the club’s scout | cabin board representative gave a • report on the cabin boards recent meeting. | The program was presented by ( Mrs. Max Workman who gave a i talk on “You and Your Family.” • Refreshmenu were served by the hostesses to 17 members and one • gue-t. Mrs Ralph Atkinson Mrs. (Paul Bcezley won the door prize. The next meeting will be held at the home of Mrs Roger Fetters. March 15. I CRUSADERS CLASS I HOLDS WASHINGTON BIRTHDAY DINNER The Crusaders class of the Syracuse Calvary EUB church held the j annual February dinner party at Hom’s Restaurant in Warsaw recently Mrs Arlen Bobeck and Mrs I Glen Knisley, who were in charge of arrangements, carried out the i George Washington theme. Mr Bobeck gav e the devotions and I a game provided entertainment Others present were Miss Jean Insley. Miss Karol HollmgsworLh. Stanley Insley, Mr. and Mrs. Max Workman. Mr. and Mrs Rolland HodgsefiT~Mr. and Mrs. Paul Pollock. Mr arid Mrs. Philip Strieby. Mr. and Mrs Gene Kitson. Mr. and Mrs Michael Neff. Mr and Mrs. James Crafton and Mr. Knisley'. COUNTY BOARD OF EDUCATION MEETS MONDAY The county board of education met in their regular meeting place in the basement of the court house on Monday of this week. There were 12 members present in addition to the county superintendent. . Glenn Whitebead. . Discussion was held concerning Indiana Senate bill 122 which discusses the distribution of reewtk supplies and other equipment following completion of school consolidations. Lakeland area trustees present were Royce Bdler, John Davidson, 'Harold Hartman and Willis Whiter The next meeting will be on April 136.

Milford Bd. (Continued from page then be sent to the state department. Other Business Carl Duncan served as president , for tiie meeting in the absence of Merril Rink. He and board member Darrell Orn reported attending the Chamber of Commerce meeting 'at Ruble’s last ’ Tuesday and told of business discussed there. A full report on the meeting appeared in last vyeek’s Nlail-Journal. Street and water commissioner Marion Deeter reported ordering a new pump from Layne-Northern to replace a pump now in use by the town. This had. been approved by the board at the February meeting. The old pump will be repaired and ke.pt as a spare. The old Dodge fire truck was discussed. The /'town has insurance on the which is only used once a year. Board members Darrell Orn will discuss the policy with tne insurance agbnt .and report to 'the board in April. Need. Police Officer Town board members are still looking for another police officer to help chief of police Vernon Wolf with hss duties. Several interviews have l-eerT made thus' far but no one has. been hired. . Mr. Deeter brought up the problem of the, tractor being used during the snow storm and being taken to New Paris for repairs without his knowing it. Some discussion followed Discussion’ was also held on the street by the Methodl't church — it is in bad shape. Mr. Deeter was instructed to patch it. with-a cold patch until warmer weather as board members are afraid someone niay have an accident or damage a car. - Present at the meeting were Mr. Woodman. Mr. Deeter. chief-of-police Wolf, board members Orn and Dunean, clerk-treasurer Mrs. Herbert Edith ißaumgartner and town attorney .Joan Logue TOPS SELECT QUEEN FOR THE YEAR Syracuse Minnie Mizers. TOPS, met at the home of Mrs. Will Rogers. Wednesday, Feb. 24 Mrs Rogers Was selected as Queen of the Year. A party was held in her honor. Several of the members visited a member, Mrs. Leonard Kauffman, who is in the Warsaw hospital.

GET MORE CAR FOR LESS MONEY FROM * Z THE DODGE BOYS DODGE BOYS TAKE OVER PAYMENTS ON THESE ,BS3 CHRYSL “ ” 4 D “' H " d T °’ FINE CARS. NO MONEY DOWN. “ A ” s ““” 1964 CHRYSLER Newport 2-Qoor Hard Top 1963 RAMBLER Classic 770, 4 Door, Sedan, Bucket Seats. 1959 CADILLAC 4-Door Fleetwood 1960 DODGE 4 Door, Hard Top 1961 TEMPEST 4 Door 1960 CADILLAC 4 Doot-, with Air Conditioning 1959 CHEVROLET Impala 4 Door Hard Top Floor Shift — 3 Deuces. , 1957 CADILLAC Convertible 1962 PLYMOUTH 4 Door, Belvedere 1964 IMPERIAL Crown H. T. Fully Equipped. 1960 HARLEY-DAVIDSON MOTOR CYCLE, 1964 IMPERIAL Crown Coupe Fully Equipped. Model 165. LAKELAND MOTORS, Inc. Imperial — Chrysler — Plymouth — Dodge — Dodge Trucks — Barracuda Phone: 457-4147 Syracuse, Indiana

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METHODIST MEN — The newly formed Milford Methodist Men’s Association held its first meeting at the church dining room Saturday night. Forty men attended the meeting to

JUNIOR LADLES HAVE PERFECT 1 ATTENDANCE Miss Mary K. Bushong was hostess to the Junior Ladies club at Syracuse in her home recently with a perfect attendance of 22 members. Peggy Firestone, president, presided at the business session and' read an invitation from the sponsoring club, the Ladies of the Round 'Table, -to be its guests on March 1 in Luther Hall of Grace Lutheran church. The hostess served refreshments during' the social hour. LIGONIER COUPLE CELEBRATES 25th ANNIVERSARY Mr. and Mrs. Floyd Sehlbtterback. Syracuse, honored the latter’s parents. Mr., arid Mrs. Ernest Freeze of Ligonier, on their 25th wedding anniversary on Sunday, Febi 28. r Theer were 55 guests present in the Schlotterbaek home, coming from Hammend. Niles, Mich . Elkhart. South Bend. Bristol. Ligonier and Syracuse. SYRACUSE COUPLE CELEBRATES 25th ANNIVERSARY Mr..and Mrs. Gary Kline of Wheaton. 111., honored his parents, Mr. and Mrs. Harold Kline, of Syracuse at their home Saturday, Feb. 27, on the occasion of their 25th wedding anniversarj. Open house vvas held for friends and relatives. Serving .were Mrs. Gary KlLne and Miss Donna Sidler of Warsaw. The Kimes were married at North Webster in 1940.

receive the group’s charter from Gerald F. Lambdin of Elkhart, who also spoke briefly. The officers are in the above photo, left to right: Donald Da vidsen,

MARISES Winners From Our Anniversary Sale DAILY WINNERS — $5.00 EACH Mrs. Bill Dan-— Syracuse Phyllis Brown — Syracuse Nita But er — Syracuse Shirley Augshurger — Milford Mrs. Roy ( hatfield — Ligonier Helene Lentz — Milford GRAND PRIZE WINNER $50.00 — CAROLYN DISHER — Syracuse B BILL REN | LITTLE & CLARK I Ha Phone: 658-4168 MILFORD, INDIANA OFFERS THE PIONEEH PLAN FOH SAFE DHWEHS* Immediate Savings on the cost of your Automobile Insurance! A5% for 1 claim-free driving year - - 10% for 2 claim-free driving years A 15% for 3 or more claim-free driving years •Pioneered In Indiana in 1954 by Meridian Mutual, the Vuriliian insurancetbmpany offering a "World of Protection'* Miillliu to selected policyholders through quality insurance. UllHh **'-4 A-3S

secretary; Arlo Beiswanger, vice president: Rev. Richard Sumner, church pastor: Gerald F. Lambdin of Elkhart; Delbert Dippon, president; and Glen Treesh, treasurer. A Mail-Journal staff photo.