The Mail-Journal, Volume 3, Number 47, Milford, Kosciusko County, 31 December 1964 — Page 10

THE MAIL-JOURNAL

10

Spotlight on Improving Business ... Retailers Plan Largest Volume Os Sales Ever Recorded

By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

Retailers are planning for the largest volume of sales ever recorded during 1965. Unfortunately, few small city retailers consider a carefully prepared advertising budget as essential to keeping a share of expanding retail The merchant who simply sets aside a certain percentage of 1964 income for “advertising” is not planning. Such arbitrary budgets are not designed to meet anticipated demand. They establish no goals for expansion; they do not take into account the increasing needs for news about an influx of products. Too often retail budgets are not allocated to times of peak demand. Too often merchants do not separate good will promotion from advertising.

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MRS. NORMAN D. ROSS

St. Peter's Lutheran Church Is Setting For Keim-Ross Rites Sunday

Miss Judy Lynn Keim of Millers* burg became the bride of Norman D. Ross of Claypool in a 6:30 p. m. ceremony Sunday in Saint Peter's Lutheran church. Millersburg. Parents of the coupk* are Mr. and Mrs. Keith Keim of Millersburg and Mr and Mrs. Lawrence Ross of r 2 Claypool. double ring sen ice was read by Hj(y. E. Edwin Danidsen in the pn-sadce of 125 guests. Christmas appointments decorated the church. Nuptial music was provided by Mrs. Ronald Fruitt es Lafayette, sister of the bridegroom, vocalist, and Miss Manlee Virgil, organist Given in marriage by her father

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Our Men At Worit Painting THE INTERIOR OF The Mail-Journal PRINTING PLANT AT MILFORD. INDIANA —_ GERALD HARTMAN PAINTERS Phone: 594-2160 — Pierceton, Ind.

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-1 An advertising budget, if it is exI pected to sell goods, cannot be sap- < ped by gifts to worthy causes. Contributions, however unselfish, I are not advertising. t Listings on organization programs 1 cannot serve as a substitute product selling. >. Business cards do not sell dress- . es, dolls, bacon or bread Premiums and contests cannot describe Easter hats or garden tools. Gifts for band uniforms do not explain the services of a bank or an insurance agency. The merchant, as a public-spirited citizen, may derive satisfaction and friends from his aid to the community But he damages his business when he classifies generosity as advertising

the bride wore a full length gown of delustered satin fashioned with a fitted bodice, outlined with Alencon lace The full skirt featured a satin bow at the waistline which fell into a chapel train. Her shoulder length veil was caught to a garland of lace and seed pearls. She carried a prayer book topped with an orchid. Bride’s Attendants Mrs. Jerry Marsh of r 4 Warsaw u .is the matron of honor. She wore a floor length gown of green velveteen and satin with a white fur headband. Mrs Jerry Schrock of Millersburg, bridesmaid, wore a dress of gold velveteen and satin and fur beadband They both carried bouquets of

AUGUST WEDDING PLANNED — Mr. and Mrs. R. E. Slabaogh of Milford announce the engagement of their daughter, Gloria Kay, to Rowaid L. Banmgartoer, sou of Mr. and Mrs. Archibald E. Baumgartner of Milford. Mas fflnhwgh in a graduate of Milford high school and is presently employed by the First National Bank of Warsaw, Milford Branch. Also a graduate of Milford high school. Mr. Baumgartner in a junior at Indiana university. An August wedding is being planned. gold and white mums and greenery. Miss Rcnita Owen of Lionier was the flower girl. She was dressed in red. K. C. Brant of Elkhart was the ring bearer. j Brent Widman of Pierceton was ■ best man. Seating the guests were Ronald Fruitt of Lafayette, brother-in-law of the bridegroom, Rick Keim, brother of the bride, and David Brewster, stationed at the Great Lakes Naval Training Center. The Ladies’ Aid Society of the church was in charge of the recep- | tion held in the church basement, j Mrs. Dale Brant of Elkhart was in chrage of the guest book. Presiding I at the gift table were Mrs. Donald Reed of Goshen. Mrs. Dale Brant of j Elkhart. Miss Cindy Michael and Miss Gwen Michael. To Reside in Illinois After a wedding trip to Michiagn the couple will reside at 14507 Crawford Ave., Midlothian. 111. Prior to this year they both taught in the; Lakeland Community School Corpor- , ation at Syracuse. They are both graduates of Ball State Teachers college in Muncie where Mr. Ross was affiliated with Theta Chi social | fraternity. I. Mr. Ross is presently a student at; National College of Chiropractic at : Lombard. 18. Mrs. Ross is assistant ; librarian at Bremen high school in Midlothian. The bride is a graduate of Millersburg high school and the s bridegroom was graduated from Sid- , ney high school.

ST-MAR-KOS POMONA GRANGE HAS PARTY The St-Mar-Kos Pomona Grange members enjoyed the annual Christmas party held this year in the Bremen Grange hall. A turkey and ham dinner and all of the usual foods were provided by the home economic committee, composed of Mrs. Raymond Pinkerton. Mrs. Raymond Thompson. Mrs. Bernice Gantz, and Mrs. Helen Heckaman Salads and desserts were brought by other members. Otho Bondurant, master, presided over the business session. Thirteen officers responded to roll call. Reports of activities by the subordinate granges were given by representatives from Bremen. New Tamarack. Harmony, Waubee (Milford), and Menominee. Mrs Thompson, president of the Home Economic Circle, read a thank you note from Mrs Herman Miller , for the planter given her while she . was a hospital patient, following swgery. The lecturer’s program consisted of carol singing, poems, and readings pertaining .to the Christmas theme. A gift exchange was enjoyed and a silent auction of bazaar gifts provided by ladies of the Waubee Grange was conducted. The next meeting will be held at the New Tamarack Grange hall east of Mishawaka on January 21 with a potluck supper scheduled for seven o’clock. Waubee Grange Ha* Meeting And Party Member! of the Waubee Grange met at their hall in Milford Wednesday evening. Dec. 23, for the regular meeting and Christmas party preceded by a potluck supper. Eari Wolterman, master, called the meeting to order and 14 officers answered to roll call Mrs. Raymond Pinkerton, lecturer. presented the following program: Group singmg of Christmas carols; readings given by members, Mrs. L. J. Felkner, “Likeness of Life”, Mrs. Herman Ififier, “Christmas”, Mrs. Glen Pinkerton. “A Country Christmas", Mrs. Alva Ketering. ‘Tm Fine. Thank You”, Mrs. Richard Heyde, “Grandma Viewing Last Year's Christmas Presents”, Steven Tucker, son of Mr. and Mrs. Leon Tucker, sang a Christmas song. Other children of the Tuckers Mddwj Mrs. Ray Bray in the gift exchange. Members signed get well cards for L. J. Felkner and Curt McCleary, and a Christmas card that was enclosed with a gift for Mrs. McCleary who was a patient in a nursing home tn Goshen. Announcement was made of the string cooicsx wnicn win oe cock ducted from February 1 to May L A committee meeting was announced for the niaster, overseer, lecturer nd home economic chairman on Ticcomber 3* at the home of Mr. and Mrs. Raymond Pinkerton. The next regular meeting of the grange will be on January 14 ai 5 aS* Ual a 'tA nUrßii HUM? and Mr. and MraGten Pinkerton Will • Inf ■ 010 £EL cllwnjßosecretary, kfrs. PhtuUcoec, read thank you notes from Mrs. gery, and Raymond Pinkerton. ■ who

THE HOOSIER DAY By RANK A. WHITI BOTH INDIANA and the Nation have the most people employed in history. Latest figures show that the Hoosier work force is 1,869,900. The nonfarm total is 1,564,400. More than 70 million are employed hi the USA. Good as this may be, it is not much consolation to an estimated 60,600 Hoosiers who are jobless. Os this number, 28,000 are now drawing unemployment compensation. Indiana’s record of employment at this time is 3.2% of the work force, which is better than the national average of 4H% jobless. The situation is spotty in the state. For instance. Fort Wayne has oniy 3% of its work force unemployed, which is better than the national average. Unemployment is worse in the rural areas, especially in southwest Indiana. and counties where the drought was worse. Why are people in Indiana jobless I have made a case study of two men that I have tried to get jobs for. It shows that that they have in their minds created obstacles that make them virtually unemployable. Several of their beliefs are untrue, but to than they are real. WE HAVE CONSIDERABLE interest in two members of the Congress that will convene Jan. 4. They are Indiana’s Second District

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Congressman Charles A. Halleck, a Republican member, since 1935, and the other U. S. Senator Everett Dirksen, of Illinois, Republican, who saved in 10 congresses and then was elected to the Senate in 1950. Halleck is in a bitter fight against Rep. Gerald R. Ford, of Michigan, to retain his post as Republican | leader of the House. Dirksen has reached the peak of his fame as the salty G. O. P. leader in Senate. It is possible the outcome of Halleck’s fight to stay put in the face of the Young Turk and liberal elements of the House GOP will not be known before Jan. 4. In the 1964 House of Congress mere were 79 more Democrats than Republicans. When the new Congress opens, there will be 155 more Democrats than Republicans in the House which is a margin of two to one. The Democrats outnumber Republicans in the Senate by a two to one margin, also. Halleck was House majority leader throughout the term or President Eisenhower. Two Democratic Presidents have sought the aid of Senate Minority leader Dirksen. who does ids homework well. He is credited with giving President Kennedy the votes and support he had to have to get the Nuclear test ban enacted. He is credited also with the enormous work back of the scenes that enabled President Johnson to get the Civil Rights filibuster and compromise accepted. Dirksen is not in good health. An element of the fight for the GOP congressional leadership is to unsete the Charles-Ev television show, claiming both participants are too old to give the image of the Republican party that is seen in the weekly broadcasts. Robert Humphrey. former publicity chief for the j National Republican party, is largely responsible for the television show |

that Halleck and Dirksen put on. In a poll of congressman last session, Dirksen and Halleck were both voted the honor of being listed among the five most effective Senators and Congressmen. INDIANA State Policeman J. S. Kinder stopped to investigate an abandoned automobile. He was struck by a car driven by William G. Kindley, 31, Summitville. The troopers left leg was broken as was his jaw, he suffered arm and face lacerations and deep cuts on his right side. Yes, you may have guessed it Police arrested Kindley for dirving on the left side of the road and driving under influence of liquor. The car driver was turned loose on S3OO bond. but the state trooper may be crippled for life. Drunk drivers are TNT when behind the wheel of a car. Church Hold Yule Party The LCW of Syracuse Grace Lutheran church held a Christmas party and December meeting in the home of Mrs. Philip Fawley, recently, Mrs. Darwin Klinke was the co-host ess. The pastor. Rev. Carl H. Satre, gave the devotions and led r group singing of Christmas carols with Mrs. Fawley accompanying at the piano. The president, Mrs. Wallace Liniger, presided at the business session. The next meeting will be held in the parsonage with Mrs. Satre as hostess. It will be on January 27. SERMON FOR MILFORD METHODIST CHURCH “The Cord of Blue” is the title of the sermon to be delivered Sunday morning, Jan. 3, at the Methodj ist church in Milford by Rev. Richard Sumner, pastor. The scripture [will be Numbers 15:38-40.

Miss Jessup Becomes Bride Os John D. Lantz The Rev. August Lundquist officiated at the marriage of Miss Jacqueline Kay Jessup, daughter of Mr. and Mrs. Chester Jessup, Fort Myers Beach, Fla., and John Douglas Lantz, son of Mr. and Mrs. Paul Lantz, 513 south Lake street, Syracuse, which took place Saturday, Dec. 26, at 7:30 p. m. in the Syracuse Methodist church, The double ring ceremony was attended by the immediate families. Mrs. Junior Ashbaugh of Fort Wayne and Michael Jones of Syracuse were the attendants. A reception was held following the ceremony in the home of the bride’s sister, Mrs. Robert Baugher, and Mr. Baugher near Syracuse. The bride is a graduate of Syracuse high school and attended Warner’s Beauty college. Mr. Lantz, also a graduate of Syracuse high school, is attending Indiana university where be is a member of Sigma Alpha Epsilon fraternity. The couple is at home at Town and Country, 120 Kingston Place, Apartment 48, Bloomington. NEW ADDRESS FOR R. P. ZULLOS A new address has been received for Staff Sergeant and Mrs. R. P. (Phyllis Cecil) Zullo who are stationed in Hawaii. It follows: S/Sgt. R; P. Zullo 1331120 Marine Barracks U. S. Naval Ammunition Depot FPO. San Francisco, Calif. 96612

Family Watch Night Services To Be Held At Bethel Church The Golden Rule class of the Bethel Church of the Brethren of Milford, is holding a family Watch Night service tonight (Thursday) beginning at 8:30. Mr. and Mrs. Carlos Aballi of Syracuse, Spanish teachers in the Lakeland Commuity School Corporation, will be on the program. On the committee for the evening are Mr. and Mrs. D nn Kesler, Mr. and Mrs. Delbert Moneyheffer, Mr. and Mrs. Neal Cory and Mr. and Mrs. Richard Smith.

George Nordmans To Celebrate 25th Anniversaiy

Mr. and Mrs. George Nordman of Papakeechie Lake will celebrate their 25th wedding anniversary with an open house Sunday, Jan. 3, at Howard’s restaurant on road 13. A buffet lunch will be served at 1 p.m. Mr. and Mrs. Nordman were married January 5,1940, in the Lutheran church in Columbia City. They have been residents of the Syracuse community and have resided at Papakeechie Lake for the past 20 years. They have three children, all graduates of Syracuse high school Bill. in the armed forces in Korea, Mrs. Richard (Sharon) Combs and Kay a sophomore at Manchester college and three grandchildren. Attend New Year’s Eve celebration al Hoosier Skateland.

Thursday Night, December 31