The Mail-Journal, Volume 3, Number 45, Milford, Kosciusko County, 17 December 1964 — Page 16

THE MAILJOURNAL Tlwreday, December 17. MM

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Spotlight on Improving Business • . . Most Important Public For Retailer's Ads Is Old Customers... By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

• “The most important public for a retailer's advertising is his old customers ...” Ulis statement by a department store sales manager may puzzle the retailer who concerns himself primarily with getting "new" business. The sales executive considers any repeat business as new business. "The difference is only in the start we have in re-selling old customers. We do have to resell over and over. However, we know former clients are more likely to read our advertising than anyone else. “If they were satisfied with us they want to keep up the relationship. They look for our ads. When we stop advertising they look at other advertisements”, he said. It is true that consumers feel a special attachment to stores that have served them well. It is this feeling which causes many women

Tax Exemption Questionnaires Can Be Received From Director Daly

Organizations that may have received federal tax exemption rulings prior to July 1. 1964. but which have not received questionnaires as to their present activities from the Internal Rc’.vnuc Service, should contact his office at once, director James E. Daly of Indianapolis, announced today. Mr. Daly said his off ce will sui> ply the forms to organizations needing them. He said mailcut of the questionnaires to organizations currently shown on Internal Reve nue’s records as exempt from federal income tax has been completed. Director Daly noted these exceptions. It k not necessary for a branch or subsidiary of ablate

Wayne Hill / Appointed Mgr. Os NIPSCO Wayne L. Hall. 41. of Country Club Hills. 111,, has been appointed to the newly established position <4. nianager of systems and computer services for the Northern Indiana Public Sen ice Company. , Dean H Mitchell, NIPSCO chairman and president; announced the appointment effective immediately Hall will report to Alien P. Good, vice president and controller, and will be in direct charge of electronic data processing and office systems and methods He will be located in the utility’s general offices in Hammond. Hall, a native of Bloomington. 111. held the position of manager of the Public Utility Department, Midwest Region. Marketing, Product Forecast Education and. Development Activities with International Business . Machines Corporation prior to joining NIPSCO. He was graduated from Bloomington high school in 1941 and the Universdy of Illinois in 1950, with a bachelor of science degree in electrical engineering and mathematics Between high school and college. Wayne served a three year hitch with the United States Coast Guard as a radioman 2 cl. During service he saw action in Panama, Mexico, Hawaii. - Southwest Pacific Islands, and the Philippines. Ik and hi- wife Shirley rv-aiv a’ 3HOO west HMh St, Country Club H; Is, HI., with their four children. Su-as 15, Tom. 13. Jennifer. 11, and Patricia, 9 They attend Grace United Protestant church ip Park Forest, 111

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to read advertising before they read the news. In Atlanta, the woman who does not get her daily "news” about Rich's feels that her newspaper is incomplete. In Chicago, a newspaper without shopping news from Marshall Field’s would be rejected by many subscribers. In thousands of small cities, the weekly or daily messages from local retailers are received with equal interest. Advertisers do not have to "stop" old customers. They are interested readers who look for advertising. However, the retailer may easily misjudge longtime interest and loyalty. Both are quickly transferred when the merchant seems to lose interest in his old customers by failing to talk with them through local advertising.

!cr national organization, covered by a group rul.ng granted to the headquarters organization. to fill out a questionnaire .Also, it is not necessary for an organization granted exemption after July 1, 1964. or any Form 990P filers, to fill out a questionnaire. He said exempt organizations rewhtch have not yet returned them whouid do so at once, since those not respondsig will be presumed to be inactive or no longer interested in maintaining their tax exempt status. „ ' Organizations which have already submitted questionnaires need not contact the Internal Revenue Service. These complete questionnaires are now being processed.

FIELD TRIPS FOR BALL STATE MUNCIE. Ind - Four 1965 summer field studies are planned by Ball State Teachers college that will take I participants to New York city to , study art, to Alaska for science, to Europe for music, and to the Scandmavian countries for design. Dr. Alice Nichols, head of the Ball State art department, will direct the “Art in Living" field study in New York city July 4-18. Members will visit major galleries, museums, artists’ studios, shops, furniture showI rooms not open to the public and other art locations. “Natural Science in Alaska" field study will be directed by Dr. Robert ; Cooper, head of the Ball State science department who has led educational groups over most of the western hemisphere. The group will travel by steamer, air, rail, and boat and the trip will extend to the Pribilof Islands in the Bering Sea. Dates of the field study are June 14-July 16. A 54-day trip to European music centers is involved in the "Euroepap, i Music Capitals and Festivals" study to, be conducted by Dr. Robert Hargreaves, head of the Ball State music department The trip begins June 25 and ends August 17. Major music festivals will be attended, cultural influences of Eurocpan cities explored and time will be available for visits to other European centers. Miss Lucia Mysch, associate professor emeritus of art, will direct [the "Sc’andinavian Design” field study July 16-August 22 that will i travel to Denmark. Sweden. Finland, and Norway to study arts and crafts. All field studies can be taken for graduate or undergraduate credit. Detailed information is available from the registrar’s office at Ball ’ State.

NEWS from tiw Services PVT. J. L. MURPHY COMPLETES RECRUIT TRAINING SAN DIEGO, CALlF.—Marine Private Jim L. Murphy, son of Mr. and Mrs. Robert Murphy of Lees-1 burg, has completed recruit training at the Marine Corps Recruit Depot, San Diego, Calif. Marine recruits undergo more, than 100 hours of physical cond- ; boning, spend more than 80 hours J learning how to drill, and devote | 3 weeks to rifle and pistol marks- j manship in their 11-week training program. Several hours are devoted to spiritual and character-building courses. Production of good basic Marines and responsible patriotic citi- j zens are the two primary objec- > fives o f the program. In the physical training, the re-. emits run, lift logs, climb ropes. ' conquer 3 different obstacle cours- I es. progress through a variety of bodv-buildng exercises, swim and j participate in organized games. To measure their progress they take four strength measuring tests. ; Esprit de corps, teamwork and J discipline are products of drill in- j struct ion Following graduation he will re- ! port to Camp Pendleton. Calif., for ! advanced infantry training. ! Pfc. Jack D. Jackson Completes Exercise SCHOFIELD BARRACKS. HAWAII — Army Pfc. Jack D. Jackson, son of Mr. and Mrs. Cloyd ( i B. Jackson, r 2. Milford, and oth-( er members of the 25th Infantry j Division participated in Exercise Long Sabre 111, a month-long field | training exercise on the Island of , Hawaii. ' The maneuvers, which ended > Dec. 10, provided the men with i extensive tank and infantry training under simulated combat conditions. Jackson, a member of Battery 18,IB, 2d Battalion of the division’s 1 9th Artillery, entered the Army in ! September 1963 and completed bas- ' ic training at Fort Knox. Ky. The 23-year-old soldier attended Nappanee high school I . — . Allow (Hie cup stuffing for each pound of fowl, re/ommend Purdue university food specialists. A one pound loaf of day old bread makes eight cups loosely packed crumbs Plantation grown Scotch pine is a favorite among Christmas trees, say extension foresters at Purdue university. Scotch pine has a full, round shape and holds its needles well.

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'The Birth Os Our Saviour' By JOHN M. BAKER May peace reign in our hearts As we remember our Saviour’s birth, A babe bom in Bethlehem The glad tidings were heard on earth. Born in a lowly manger j No pillow for His bead The shepherds watching in the field By the eastern star were led. No room in the inn For our Saviour and King, May we give Him room in our hearts this day As our voices his praises sing. We were bom for a higher destiny Than that to be found on earth The fulfillment of this destiny Came with the Saviour’s birth. Elkhart Co. 4-H Saddle Club Has Xmas Party By Virginia Green The Elkhart > Couqty 4-H Saddle dub held a Christmas party on Dei eember 7 at 7:30 in the NIPSCO building at Goshen. i The installation of officers was I made by Art Strong of the Elkhart I county extension office. The new officers are: President.. Corky Wagner; vice president. Steve Dewilde; secretary. Kathy Pfeiffer; treasurer. Sonja Mattern; treasurer for Elkhart county fair barn, Judy Stuty; health and safety. Roxie Juday; recreation, Stan Myers and ■ Susie Martin; reporter. Roseanne Amsler; song leader. Denise Verstrate. The new’ leaders are Russell Myers and LaMar Wagner. The deadline for new members is March 30 of 1965. A gift exchange, followed by refreshments. were enjoyed by all

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More Unusual Recipes Following are two more unusual \ recipes given by Mrs. Clinton Callander. The first of these is a quickie: FRENCH SILK CHOCOLATE PIE (No cooking) 1 stick butter, room temperature % cup sugar 4 tablespoons cocoa 1 teaspoon vanilla 3 eggs Mix butter, sugar, cocoa, and vanilla and beat for 5 minutes. Scrape from sides often. Add the eggs, one at a time. Beat 5 minutes after each addition (less if using mixer). Pour into baked pie shell and chill at least 2 hours before using or overnight. May be served with whipped cream or ice cream.

ST MAKE your n 1 SHOPPING 1 SIMPLE Jy

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OATMEAL ORANGE NUT BREAD I This recipe sounds wraderful for those unexpected guests during the I holiday season. 3 cups flour 4 t baking powder % L- soda 2 t salt 1% cups oats (either) cup chopped nuts 2 t. grated orange rind 1 1/3 cups orange juice % cup honey % c. melted shortening Sift flour, baking powder, soda, and salt. Stir in oats and nuts. Combine orange rind and juice, honey and shorten ; ng. Add to dry ingredients. Pour into greased 9xsx3] inch loaf pan. Bake in moderate oven 350° until done, about one hour. May be served with a hard sauce.

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Dorris 0. Harrold Heads County 4-H Club Council Dorris O. Harrold of Franklin township has been elected chair- , man of the Kosciusko County 4-H ! Club Council for the coming year. Other officers of the group are Bernard Roberts of Syracuse, vice chairman, and Mrs. Denny Con- ‘ ley of Claypool, secretary. The 4-H Council is the directing organization for 4-H club programs and policies. They determine exhibit rules, conduct the sale and special events and have final determination on questions arising

GIVE GIFT Subscriptions TO The Mail-Journal Only S 3 OO per year ($3.50 Outside Kosciusko County) JUST COME INTO THE MAIL-JOURNAL OFFICE In Either Syracuse Or Milford. We'll Send A Card For You To The Persons For Whom You Subscribe ■STOP IN SOON-

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from rules. Each township is represented by a director on the council. . Both Mr. Harrold and Mrs. Roberts are prominent in livestock improvement work and are members of the County Angus Breeders Association and have participated in livestock shows. ENTERTAINS AT PREHOLIDAY DINNER SUNDAY The home of Mr. and Mrs Charles Schell of Milford was the scene of a pre-holiday family gathering Sunday. Those present were Mr. and Mrs. Michael Orasz of Nappanee, Mrs. Loy Harmon and Mr. and Mrs. Donald Hoffer, Dave, Mary Ann and Cathy, all of Warsaw.