The Mail-Journal, Volume 3, Number 43, Milford, Kosciusko County, 3 December 1964 — Page 20

THE MAIL-JOURNAL

;pi wi n i*■■>»■«■> » i i i i i ■i> ■■ip-wi i i r> : Spotlight on Improving ButineM . . • 3 billion spent by U. S. Consumers : To house-to-house salemen in'64 By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

Three billion dollars were spent by Uinted States consumers for products sold by house-to-house salesmen in 1964. A few companies still flourish by exploiting the ancient art of personal salesmanship. The sales are usually made at high cost to the consumer. A careful comparison of prices shows that products advertised and sold by regular retailers often cost less than half of the price of similar products sold in house-to-house calls. The difference is in the cost of selling. Commissions and bonuses for personal salesmen average ten times as high as selling costs through advertising in newspapers. Ironically, even the best of [>roducts sold by personal salesmen must be supported by advertising. AlAIRMAN GERALD A. GULLETT, BASIC MILITARY TRAINING -• SAN ANTONIO, Tex. — Airman Gerald A. Gullett, son of Mr. and Mrs. Charles J. Menzie of North Webster, Ind., has completed the . first phase of his Air Force basic AIRMAN GI LLETT military training at Lackland AFB, Texas. Airman Gullett has liecn selected for technical training as a transportation specialist at the Air Training Command (ATCi school at Sheppard AFB. Tex. His new unit is part of the vast ATC system which trains , airmen and officers in the diverse

More on the way every day! Thanks for waiting! f YotW’ wait for one of these new 1965 Chevrolets is about over—and we want to thank you lor your patience. Come see us now. When you gel behind the wheel, you’ll In glad you waited! v ■ j« * V . ’’v'. '~w ■. . . ' e ——-;_— , ‘ . t ~.LU I*’® longer, wider, lower. It’s swankier, more spacious. You could Od unevrorex mistake it for an exjx-nsive car—if it wvren t for the price. UMn Malibu Sport Coupe tccz Fresh-minted sty’ing. VB’s available with up to 350 hp. A softer, Ot> vnevGiie quieter ride. And it's as easy-handling as ever. »|- rL fil/u tt Clean new lines. Fresh new interiors. A quieter 6 and—Vß's OD unevy XL available with up to 300 hp. Thrift was never so lively. r- l ohw?i •, Corsa Sport Coupe t* racier, roomier, flatter riding. With more power available—bo UOrValr up t o iso hp in the new top-of-the-line Corsas. .1/brr to aw. mwr to sty m «Ae com more Ontos mw Chevrolet Chevelle, Chevy H. Corvair or Corvette now at your dealer’s is sm McCormick-Cutter, Inc. SYRACUSE, INDIANA

Ttareday- December 3,1M4

though the house-to-house salesman uses claims he would not dare put in print, he finds that his product will not be accepted unless it has attained prestige, through regular advertising. Thus, the housewife who pays $l5O for a home appliance obtained from the house-to-house salesman really contributes approximately S6O to the pleasant gentlemen for his demonstration. By shopping through advertising she might have bought, the same product for less than SIOO at a retail store. A mark-up of more than 50 per cent is a high price to pay for personal calls. But the high mark-up is necessary when old and inefficient selling methods are used instead of mass selling by advertising through local retail channels. skills required by the nation’s aerospace force. The airman is a 1963 graduate of North Webster high school and a former student at Indiana university. CHURCH OF NAZARENE HOLDS THANKSGIVING SUPPER The Syracuse Church of the Nazarene held its annual Thanksgiving supper and program at the Benton community hail on Wednesday evening, Nov. 25. One of the teachers in the church. Mrs. Goldie Straw, was honored. The program consisted of slides for the children and a devotional i period. There were 55 present

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Carolers Were Once Dancers The first Christmas carols were danced to, according to Encyclopedia llnternational. Carolers took hands and formed a ring, singing as they went round. Oldest of all carols, it has been said, was that sung by the heavenly host when the birth of the Saviour was announced to the shepherds on the plains of Bethlehem. Probably the practice of singing carols at Christmas arose in imitation of this, as the majority of carols declared the good tidings of great joy, and the title of Noel, nowell or novelle, applied to carols, would seem to bear out this idea. BIRTHDAY NEWS . . . “Nowell” or “Nod” means birthday news or a “shout of joy” for the birth of Christ. The earliest carols were songs of the Nativity, the Incarnation and the Annunciation. Later, ones on shepherd themes and the Epiphany were composed, and there were also many of folk origin on the festivities of the Christmas season. These latter included such songs as “The Holly and The Ivy". Many of the surviving old carols were originally part of the medieval mysteries and miracle plays. FIRST IN LATIN . . . Christmas carols first were written in scholar’s Latin. The Blessed Jacopone of Todi, of the Francisan order, led the way to a wider enjoyment and appreciation of joyous Christmas songs by writing musical poems in the language of the common people. The saint, who lived from about 1230 to 1306 A. D., had a good precedent for his interest in carols in St. Francis himself. To St. Francis is i traced the creation of the first creche or manger scene, in. 1223 A. D. Vil-

lagers gathered around the scene and sang hymns to the Christ Child. “THE BOAR’S HEAD** . .. “The boar’s head in hand bear I, Bedecked with bays and rosematy”. “The Boar’s Head Carol”, source of this quotation, appeared in the I first collection of English carols, printed in 1521, and is still sung on Christmas Day at Queen’s College, Oxford. Other colleges of Oxford had their own versions of the same song. “The *

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boar is dead; 10, here is his head”, remarked the card sung at St John’s while “The boar’s head in hand I bring, with garlands gay and birds singing” was the version heard at BaHiol. Even in early times, the “boar” romantically referred to as traditional at the feast was probably a pig. The wild boar is believed to have been extinct in Britain early in the 12th century. FEAST OF STEPHEN . .. 1 “Good King Wencelas looked out

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on the feast of Stephen”. This farJliar carol commemorates two famous men. One is King Wenceslas, who ruled in Bohemia in the 10th century A. D. He was noted for his generosity to the poor, and practiced this generosity on Christmas and on St Stephen’s Day, December 26. St Stephen was the first Christian Martyr, noted in legend as a follower of Christ who, at the time of the Nativity, had been in the service of King Herod. When he was permitted

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to see the Star, he left Herod to serve the Child. Today the “feast of Stephen” is remembered primarily because of the carol, “Good King Wenceslas”. His day is now more commonly observed, especially in England and Canada, as Boxing Day, when presents are given to servants and others who have rendered services throughout the year. SHEPHERD MAIDEN . . . Shepherds are familiar figures in Christmas stories and carols, such as

“While Shepherds Watched Their Flocks by Night”. More novel, but equally established in tradition, is the story of the shepherdess who visited the stable on the first Christmas night. “D’ou viens-tu, bergere?” (or, “Whence Come You, Shepherd Maiden?”) was brought to Canada in the 17th century, by early French settlers. In the carol, a questioner asks the shepherdess where she has been and what she has seen, and she in | turn describes the manger scene.

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