The Mail-Journal, Volume 3, Number 42, Milford, Kosciusko County, 26 November 1964 — Page 12
THE MAILJOURNAL Thnrsdaj, November 28, 1284
12
Spotlight on Improving Business • . •
Best Prospects Are People Most Likely To Read Advertisements
By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL
The best prospects are people who are most likely to see or read newspaper advertisements. A man who needs new automobile tires will find and read advertisements of tires anywhere in the local newspaper. The woman who is likely to buv a new dress deliberately reads all dress shop ads in her newspaper. When a reader is not a real prospect for a product his eyes unconsciously pass over advertising of that I product. Tests show that his eyes j do actually see all advertising in the | newspaper. He stops and remembers reading only what be may be interested in buying. z These conclusions on advertising readersh p wen* recently confirmed by an elaborate survey of the Bureau ,
International Livestock Exposition Opens In Chicago Tomorrow, Nov. 27
CHICAGO. Nov. 20 - The 65th International ' Livestock Exposition, largest event of its kind in the country, opens in Chicago tomorrow, Friday, Nov. 27. for a 9-day run in the Internal ional Amphitheatre and the nearby Union Stockyards. Os the 39 breeds of purebred farm j animals, numbering thousands of head, that have been entered by owners in 37 states and Canada, the Angus cattle entry is the largest; 187 owners in 25 states and Canada have j listed entries. Holsteins. the dairy breed that produces the biggest volume of the nation's milk supply, rank second among the 12 cattle breeds that will be on view at this year's show. Holsteins will be .shown by purebred breeders in 21 states and Canada. Cattle Eatries Increase Shorthorn cattle herds in 14 states and Canada will be represented; and Herefords will be coming from 15 elates and Ontario. Increased cattle entries over a year ago are recorded for the Ayrshire and dairy Shorthorn breeds A new breed in the contests of this year's show is the Charolais, an allwhite beef breed that is native to France and is growing in popularity among Anqerican cattlemen. Charolais ownerMrom five stall's have made entries, according to the management. Ttie exposition is a yearly training and proving ground for farm youth the country over. College students and 4-H dub members annually com--3 contests. They are scored by expert judges on their ability to appraise rings of .tattle, hogs, and sheep. Any Youths Compete Univc4Bt.es in 38 states have entered judging teams, consisting of five students to a team, to compete in the show's Collegiate Livestock Judging Contest; and exposition officials
report that 29 state-champion 4-H teams, of four boys or girls to a team, are entered in the annual 4-H Uvestock Judging Contest. In the 4-H Dairy Cattle Judging Contest, the team that will represent Kentucky this year is made up entirely of girts.'. ' .■ ] Championship rodeo competition which will be featured daily at the j exposition's Horse Show is expected j to draw one of the year's biggest j turnouts of cowboy contestants com-, peting for championship points in steer-wrestling. calfroping. Brahma bull-riding, and saddle and bareback bronc-riding. NEW SUBSCRIBERS TO THE MAIL-JOURNAL Manin Hargrove, 1027 Princeton. Elkhart Mkk Jones. Box 88. Wagoner Hall, Muncie. William Nvce. M and M Trader Park. R R Box 3988. New Port Richey. Fla. 4 - Robert Hatheway, 300 Stone Blvd Tullahoma. Tenn. 37388 Clarence Miller, r 3 Box 467, Syracuse. Pfc David B Strieby RA16791079, 319th ASA Bn. .APO 171, New York, N Y. '' ' J Paul Schwenctenmann, 25 Henley Rd S . Richmond * William M. Harrelson, O. O. Box 8. Troy' Ohio Thomas A. Price, r 4 Warsaw. Forrest W. Fackter, r 1 Box Ml, Syracuse.
ROBIN DUST CELEBRATES f NINTH BIRTHDAY WITH PARTY Robin Dust, daughter of Mrs. Betty Dust, Syracuse wxs honored on her ninth birtjxfay Saturday afternoon. Nov. 21. The afternoon was spent playing games in which each child won a prize. Individual birthday cakes and ke cream were served to the guests. Those attending were: Janke Nichols. Trudv Linville. Teresa Vmmel. Kathy Butler. Debbie Hostetler. Mindy Rogers. Lori Rinker. Jeff Milla-, Marc Talmadge, David LcCount, and Mike Bitner. Mrs; Dust was assisted in entertaining and with the refreshments by Miss Anita Hess and Miss Kathy Brock. Mr. and Mrs. Virgil Zimmerman of Milford entertained at a preThanksgiving supper Saturday evening. Guests included Mr. and Mrs. Ray mood Zimmerman of WashingJjTLVa.; Mr. and Mrs. Michael Zimmerman, Mr. Mike Zimmerman and Carolyn Biller, an ot Milford.
i of Advertising. An official who supervised the study described newspaper advertising as: “A magnet for people likely to buy”. The findings of the study reassures the advertiser who feels that diis advertising is not being widely read because of size or position in the newspaper. For real prospects are likely to see advertising for any product when they are entering the market for that particular product. Few advertisers hope to see to all readers of a newspaper. They are interested only in reaching potential | buyers. Consistent newspaper adverinsurance that consumers are contacted when they have the ' desire and money to buy a product.
1 STATE HIGHWAY ? READY FOR SNOW IXDLVNAI’OLIS — The Indiana State Highway Commission, with trained personnel, more and better ! equipment and materials, is ready to battle snow, sleet and ice when they collect on state. Interstate and U.S. Highways within the state this winter. F. S. Hili, chief of maintenance I said a six-week training program was recently held in ail six state districts. This workshop reviewed standards and procedures in all phases of snow, sleet, and ice control. Each of the state s 36. sub-dis-tricts has strategically located six to 10 stock piles of abrasives treated with chemicals. Many Hoosier {motorists have probably noticed the pies of sand, cinders, lime dust, salt and calcium chloride that have suddenly appeared in the pest couple of weeks along the highways. This season the state will have more than 50,000 feet of snow’ fence in place in northern Indiana at ' many locations where drifting is hard to control. Hill said that 900 ’ dump trucks, 80 loaders, 70 motor graders and 31 cranes are ready for immediate sen ice when treach- , erous u’eather sets in. ApproxiJ ateiy 100 rental units - heavy . trucks. bulldozers, and cranes will ’ be available for emergencies, Hill added. t HU also said radio communica- ; lions will triple their effectiveness this season Twelve new bpse stations have been placed in rervice . in the last three months, making » a total of 18 in operation. Two hun--1 dred seventy mobile units have , been pieced in service for the imI pending season.
I ' ’ i Milford ; Locals Mr. and Mrs Phillip Smith. Brett. Billy, Brian of Coloma. Midi., -pent Wednesday evening with Mr. i and Mrs Richard Smith and sons jof Milford. On Thanksgiving Day the Phillip Smiths will visit with Mr. and Mrs. Roscoe Smith of r 1 . Milford. Mr and Mrs William Perry of Milford returned Sunday from a trip which took them to Omaha. • Neb, for a vi&it with friends and ; to Heber Springs, Ark., where they j visited Mrs Perry 's niece and fam- | ily on their 480 acre cattle ranch. Do not stuff a turkey until time to roast it. Purdue university food specialists do not recommend stuffing and refrigerating or freezing a bird for later use.
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Have you priced a tiger lately? Take th. 6TO. far Instance. Comes with 335 hp. Or 360 at extra cost Plus bucket seats. Carpetinp. Walnut dash. Qlfck WMe-TtSCk flftT! And like that Yet it sells for less than a lot of pussycats with imitation stnpes. Then there s the Le Mans. Same pggfjg- I# Mgge £ gJQ kind of pizzazz. Same kind of crackle. Same kind of tow price. Slightly smaller teeth. So price a tager. rwwuww » « waw We’re building Wide-Tracks again! See them all at your authorized Pontiac dealer now! SILVEUS MOTOR SALES, INC. JEFFERSON STREET CRQMWELL, IND.
Spanish Club Guests Os Aballi Family By SUSANNE DEWART Our Spanish dub was guests of the Aballi family in Syracuse on Thursday at 5 p. m. Members played a few Cuban games before we ate, to stir up our appetites for the delicious meat We had arroz con polo which is chicken with rich, Spanish style. Also we had guayava, potato chips, and Cokes. We were entertained by Sr. and Sra. Aballi who demonstrated some Cuban dances. The dance was just a little different than the average American teenager’s dance. Some one then slipped a Beattie record on. so we showed the Aballis our way of dancing. Seven o'clock rolled around too soon. I’m sure we all enjoyed the party very much. We not only enjoyed the food, but also the people who put the effort into it Muchas gracias, Sr. y Sra. Aballi!
Syracuse Locals Mr. and Mrs. Nelson Miles, Syracuse. w’ill spend the Thanksgiving weekend visiting in Chicago. Mrs. Sylvia Folsom of Heblon and Mrs. Hess of Columbia City were recent guests at the home of Mrs Lydia Deardorff and Miss Ida Deardorff, Syracuse. Mrs. Nicholas of River Forest 111., was also a recent guest. Mr. and Mrs. Robert Myers of New York were guests in the Deardorff home, Monday, Nov 23. Airman Richard Hocker of Columbus. 0., is spending Thanksgiving with his grandmother, Mrs. Phebie Hocker, and other Syracuse relatives, He is on a tenday leave. Mr. and Mrs. Raymond Campbell of Syracuse are spending a twoweeks vacation in Florida. Mr. and Mrs. Don McCulloch and daughter. Syracuse, returned Saturday, Nov. 21. from a week’s visit with Mr. McCulloch’s father. Jesse McCulloch, and Mrs. McCulloch at Ishpeming. Mich. S ft - First Lt James Miner, stationed at Sewart. AFB, Nashville, Tenn., and Mr. and Mrs. Frank Manwaring and daughter of Mentone were Thanksgiving guests of their parents. Mr. and Mrs. Everett Miner, Syracuse. Sunday visitors of Pat Ritter at the Orn nursing home were Mrs. Ritter and sons. Bob, Jim. and Walter, all of Syracuse. -. Glen Stickler of Goshen called on his father, Chris Stickler, at the Orn nursing home Sunday. Mr. and Mrs. Virgil Wuthrich of Chicago were Sunday™ visitors of Mr. Wuthrich's unde. John Wuthrich. who is a patient at the Orn nursing home. Sherri Whotten spent Friday with her great-grandmother, Mrs. George Auer, on r 1 Milford Sherri is the daughter of Mr. and Mrs. Jerry Whetten, also of Milford. Mrs. George Dye of Dundee. Miss , is visiting in the home of her daughter. Mrs. E. C. Bailey. Jr . Mr. Bailey and daughter of Milford. She plan.-; to return to Mississippi around December i. Blanc Biller spent last Thursday with Todd George. Mr and Mrs,- Randall’ Dewart and family of Milford entertained Sunday for Mr and Mrs. Amos Orn of Milford. Mr. and Mrs. Lorain Stenke of South Bend. Mr. and Mrs. Tern* Steinke and son of Elkhart, Mr. and Mrs. William Orn and son of Goshen, and Mr. and Mrs Bernard Keller and daughters of Indianapolis. Mr. and Mrs. Ray Zimmerman of Washington. W. Va , spent the week end With his parents, Mr and Mrs. Michael Zimmerman of ‘ Milford
.TWO NEW SOUPS TO SPARK YOUR MENUS
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Fall in all its glory is here! Lovely shades of crimson and gold are decorating the countryside. Lot your meals for this delightful season take on new airs. too. Just in time cornea the appearance of two new canned condensed soups. Both are colorful, flavorful, and nourishing good. Old fashioned vegetable is bursting with 10 kitchen-cut vegetables and enriched macaroni which have been simmered in a rich beef and vegetable broth. The noodles & ground beef soup boasts 3 kinds of enriched egg noodles, tender ground beef, pieces of tomato, and other vegetables in a hearty beef broth. Serve these new soups just as they come from the can ... prepared according to label directions. They’re great with a favorite sandwich for lunch, pleasing both youngsters and grownups, alike. Here's an exciting variation for the noodles & ground beef soup. Savory Noodles & Ground Beef Soup 1 can (10%i ounces) condensed noodles 4 ground beef soup 1 soup can water. 1 tablespoon chopped parsley . 34 teaspoon horseradish Tn saucepan, combine all ingredients. Heat, stirring now and then. Makes 2to 3 servings.
Leesburg - Oswego
By MRS. MAXINE McMILLAN THREE ARTS CLUB I MEETS WITH MRS. ■ RICHARD VANATOR The Three Arts club of Leesburg met recently at the home of Mrs. Richard Vanator. Mrs. Robert Ferverda gave devotions. Twelve members answered roll call with "The latest book I’ve read." Mrs. Robert Shively gave the program of the evening on the "Proclamation of John F. Kennedy” '■ Mr.- Art Fredreickson won the mystery prize. - L — LEGfoN AUXILIARY MEETS TUESDAY Six officers answered roll call ■ Tuesday night when the American Legion Auxiliary of Homer Murphy t Post no. 320 of Leesburg met at town hall at their regular monthly meeting. i Business was conducted at which ' time Janet Anglin of Lees! g gave . a very interesting talk on ner week at Girls' State. The charter was draped in memory of those taken from us by death this last year: Mrs. Hazel Doremire, Senora Hoover, and Christina Murphy. Mrs. Raymond Hartman and Mrs. Hugh McCann were hostesses I for the social hour. Delicious refreshments were served in keeping with the Thanksgiving holidays. Mrs. Jon Dimberg. Mrs. Lillian Custer and Miss Debbie McMillan 1 were guests. The Christmas meeting will be ! held at the home erf the president, . I Mrs. Morris Huffman, daugh- ■ ter Cheryl as co-hostess. - L - SLIDES SHOWN AT BRETHREN CHURCH Slides were shown of the life of Miss Margaret Hull,, former student ; of the Foreign Missionary Society of the Brethren church, in Winona I Lake. i
Miss Hull is a registered nurse and has taken training in the missionary field and will missionary nurse for Africa. Members of the Leesburg Brethren church collected a donation sfor the aiding of Miss Hull’s trip. Kenneth Koontz is pastor of the church. — L ~ COMMUNITY NEWS Mr. and Mrs. Fend Byer of Leesburg were Sunday dinner guests of their daughter and family, Mr. and Mrs. Ramon Alber, Retha and Mary of Leesburg. Ed Good of Leesburg left in early September for Red Lodge, Montana, where if all goes well with his health, he will remain for the winter with his niece and family. Mr. and Mrs. Roger Bair of Ypsilanti, Mich,, will spend the Thanksgiving holidays visiting with Mr. and Mrs. Clyde Bair of Leesburg and Mr. and Mrs. Herschel Alberts and family of near Tippecanoe lake Mrs. Everett Bishop of Leesburg 1 enjoyed Sunday with her son and family, Mr. and Mrs. Robert Bishop of near Leesburg. Marguerite Gregory’, Tim, Tony and Teddy of Oswego were recent house guests of Mr. and Mrs. Max S. McMillan. Debbie. Skip and Mrs. Jon Dimerg and Geisla of Leesburg. Harold Black and Mrs. Marte Haines of .Warsaw were Sunday guests of Mr. and Mrs. Thomas Edgar, Susie and Tommie erf Leesburg. Cathy Rhinehart of Monoquet was a Sunday dinner guest of Mr. and Mrs. Charles Dye, Bob, John, Nancy and Susie of Leesburg. Mrs. Anna Homan of Milford will be an indefinite house guest of her son and family, Mr. and Mrs. Everett Wenger, Jim and Wayne <rf Oswego. Mrs. Homan had a fire to her home on Monday. John Dye erf Leesburg and Mr. and ■ Mrs Noel Rhinehart. Cathy and Jackie of" Monoquet were Sunday supper guests of Mrs. William Lippencot: of Osw ego.
Mrs. Lilliam Custer of Leesburg was a Sunday dinner guest of her daughter and family, Mr. and Mrs. Arnold Dierks of Sidney. WAWAKEECHIE CLUB HAS POT LUCK A pot luck luncheon was served to 15 members and 10 guests of the Wawakeechie Home Demonstration dub on November 18 at the conservation club. Lake Wawasee. Eight of the guests were members of the Busy Homemakers Home demonstration club. Messrs. Joe Ladrigen and Arthur Allen were also guests. Following the luncheon, president Mrs. W. Elmer Schoeff opened the meeting with the thought of the month after which Mrs. Fred Ban- 1 ta, vice-president, led the group m the dub creed and pledge to the flag. Song of the month was given by Mrs. Eugene Hattersley with group singing following. Lesson A lesson was presented by Mrs. i J. Wm. Peterson the “Xmas Work- 1 . shop ’. Many Beautiful things were displayed along with other handi- i craft made by members of the dub. L Meditation for the day was a Thanksgiving poem by Mrs. < George Myers. ;
NOTICE! I ‘ . WAWASEE BOWL I ' j Will Be Open At IP. M. Sunday For Open Bowling For The Remainder Os The League Season.
VILLAGE TAP ■ ■ /. WILL BE CLOSED ALL 3 THANKSGIVING DAY The Wawasee Bowl Will Be ! Open For Open Bowling At 6 p.m.
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SOO BEAUTIFUL NORTHERN MICHIGAN CHRISTMAS 8 g TREES TO ARRIVE AT FOOD TOWN SUPER MARKET LO- v > & CATED AT SOUTH EDGE t>F LIGONIER ON HIGHWAY 33 ON 3 THANKSGIVING DAY. < g S AN EXCELLENT SELECTION OF SCOTCH PINE, RED PINE, g WILD BALSAM AND PLANTATION SPRUCE SELECTION OF SCOTCH PINE — RED PINE — WILD ® BALSAM & PLANTATION SPRUCE 1 & B TREES WILL VARY IN SIZE FROM 2 FOOT TO 3 FOOT ® M TABLE TREES ON BIRCH BLOCKS TO 15 FOOT TREES FOR Jj CHURCHES — SCHOOLS & ORGANIZATIONS BALED FOR- » EST GREENS FOR THE HOME DECORATOR & EVERGREEN & ROPING MADE OF CEDAR OR BALSAM. , Sf M SMALL DEPOSIT WILL HOLD ANY TREE IN LAY-AWAY. & SHOP EARLY & BE SURE OF A BEAUTIFUL TREE FOR £ CHRISTMAS. . jg | Also Good Selection Os Tree Lights & J | Tree Ornaments. z | I Kellam & Sons | I Food Town I LOCATED AT SOUTH EDGE OF LIGONIER ON HWY. 33
The regular business meeting followed with members responding to roll call by telling what they were thankful for and using their initials to do so. Meeting was adjourned by repeating the dub collect. ■ t T WDLIGHTERS BUNCO CLUB MEETS Thirteen members of the Syracuse Twilighters Bunco dub held their November meeting at the home of Mrs. Warren Benson with Mrs. Bill Eyer assisting. Mrs. Norman Robie was a guest. During the business meeting, officers elected for the ensuing year were Mrs. Franklin Ringler, president and Mrs. Bill Coburn, secre-tary-treasurer. Outoging officers will be Mrs. Eyer, president and Mrs. Robert Moser, secretary - treasurer. Also during the meeting it was decided the annual Christmas dinner would bb at Foo and Faye’s on December 16. Secret pals for the year will be revealed and new names drawn. High prize for the evening went to Mrs. ’Eugene Henning; low, Mrs. Robie. travel, Mrs. James Mench and< door prize. Mrs. Delbert Whitehead. Mrs. Henning also received an anniversary gift from her secret pal. x
Christmas i Trees | For Particular | People 1
GRACE BIBLE ’ : CHURCH TO HOLD : SPECIAL MEETINGS The Grace Bible church, south Main street, Syracuse, will hold a five day Bible convention beginning November 29 at 7 p.m. and continuing through December 4. Rev. Ivan French of Berne will deliver the messages. Rev. French is secretary and radio preacher for Spanish World Broadcasting AssocI iation. Special music each evening will be presented by the young people of the church in choirs, quartets and trio’s. Rev. David Haifley is the pastor and inrites everyone to attend one or more of these services. MILFORD Local News Mahlon Hire, a patient at the Orn nursing home of Milford, received a plate of fruit from the Brethren churdi at New Paris this week. Mrs. Ruby Perkins and daughter Mrs. Keller, both of Goshen, were Sunday visitors of s Mrs. Perkins’ mother, Mrs. Rebecca Rheinhart a patient at the Orn nursing home.