The Mail-Journal, Volume 3, Number 35, Milford, Kosciusko County, 8 October 1964 — Page 12

THE MAIL-JOURNAL Thursday, October 8, 1964

12

Spotlight on Improving Business . . . Sears Stores To Spend More Than S7O Million On Newspaper Advertising By ARCH BAUMGARTNER Publisher of THE MAIL-JOURNAL

Sears retail stores are expected to spend more than S7O million on newspaper advertisements during the current year This represents a gain of $5 dollars over last year. Sears, the largest and most successful retail store in the world, has increased its newspaper advertising budget every year since World War 11. The newspaper advertising budget of the Sears retail stores has doubled during the past ten years. Sears has a good reason for investing increasingly huge sums in ne'A'pajx-r advertising. Profits of the company have’increased to correspond with each expansion. The experience of Sears with newspaper advertising is not unique. Retail stores throughout the United States have followed a similar pattern with success. Tin pattern is a simple one wheth-

Purdue U. Ag. Economist To Lead Discussion At Farm Outlook Meeting

ard E Pontae university agricultural economist, will lead the d scussxm at this year’s meeting on the farm outlook, actension agent. The meeting wall be at 7.30. Wednesday, October 14th, Women s Building at (he fairgrounds, Warsaw . ■ Among the important outlook qudsbvns faced by farmers in the year ahead are such things as: «”jat will be the impact of the drought on feed grain and soybean airices' How much influence will th x have on nunxbers of hogs and cattle, fed. and their pores’’ Is it going to be possible to make any money feeding cattle in 1965? These are but a few of trie questions that Carsoh will discuss. This year particular attention is . being given to longer range prospects for crops, hogs, beef, dairy, and poultry Ti the discuss.on will be of interest to those who are considering longer I term investments in any of these I enterprises, he stated. I Some forecasters -predict a con-1 tinu;: tivitv If th s niatenalizes. how w;E th s affect farmers? What are prospect* for increased inflation resulting from our current level of financing and how will this affect farmers? How have land value* re.ii ted to feed gram and wheat • programs and the fear of inflation' 1 1 These and similar questions will be j • e meeting Also to be discussed: Do job opportunities exist for those who want • » • ive agriculture' 1 How will 10-, wer Ix’vf prices affect the dairy business' 1 What change in hog pri-J ces ’can be expected ;f the predicted seven per cent decrease in fall farrowings materiabes” 1 Mr , Frantz says the .meeting .is i designed mainly to present factors afftxting prices of commodities, and economic jrincipies involved and to j provide insight into future prices Thus, persons attending can draw their own conclusion as to pr ce and . inrome prospects and make forecasts as conditions •change Not only farmers, but their wives, other businessmen. and City 'consumers will be especially 'in-; terested in the discussion of the factors affecting incomes of farmers Effects of these factors on capital anil operating and consumption purchases will be considered. All interested persons are invited and encouraged to attend. | . '■ y. s J SYRACUSE CRAFT CLUB MEETS The Syracuse Craft club met .j Monday evening at the home of Mrs G I weatherman. A ■; sect was served after which Mrs. Leatherman, president, conducted a short business meeting. The hostess displayed several containers of shells, pods and cones and members were invited to select what thev wished. Mrs. Alice Clark brought a large container with double begonia cuttings which were distributed among the members. Lesson for the evening was a catch-up meeting for members to work on various unfinished projects. Mrs. Ruth Rapp explained the next lesson which will be given in her home on Monday, Oct. 19,. at 7 p m. !

<**tTL Thursday - Saturday October 8 thru 10 The Beatles in “A Hard Day’s Night” Sunday • Wednesday , October 11 thru 14 DOUBLE FUN SHOW! DfeAN MARTIN JERRY LEWIS in “The Caddy” AND “Your’re Never Too Young”

er it ik used by Sears or a small independent clothing store—die use of the local newspaper to describe in detail a large variety of goods which consumers are interested in buying at a particular time. The reason why other retailers may follow the practice of Sears w ith confidence is, because Sears, more than any other store in the world, is in a position to carefuHy check Um* results of its advertising investment. Not only is this chyck made on sales in local stores, but also with undisputed accuracy on the results of mail order advertisements. Sears has little or ho advantage over the locally owned independent stores in terms of price and service. Where it gains dominance in a market is through consistent use of the dominant retail advertising medium — local newspapers.

'lg| K. E. CARSON Firemen Serve 1,200 At Annual Barbecue Sunday Hie Milford firemen served 1.200 persons at. the annual chicken barbecue held Sunday at the community butkling Wade M nrted the proceeds amounted to $1,495. Expenses with a few bills still outstanding amount to $394 leaving a profit of approximately SSOO Mr. Mahler reported the Cost of the chickens alone amounted to $544 with S3OO being spent for die rent of* the grids, charroa', milk and other -u;*pLe> and 530 for advertising. The profits from both tlx.* kirbccue and the pancake and sausage supper are used to buy firefighting equipment for die benefit of persons living in Milford and the townships« of Vari Buren and Jefferson. A Thank You The. fire department members wish to thank tlx* ladies who served. and everyone else who did so many things to make the bdrbecue possible and to those who patronized it. Wednesday Afternoon Club Entertained At Schrader Home Ladies of the Wednesday Afternoon club, Syracuse, spent a pleasant afternoon at the home of Mrs Arthur Schrader on September 30 with Mrs. Robert Mauzy as co-hostess. Nineteen members, two associate members, Mrs. Italph E Thornburg and Mrs. Sol Miller, and one guest, Mrs, Milton Brice were present. Mrs. Irene St nt by, a fomx-r member, sent a beautiful bouquet of red roses from her garden. Report on County Council Mrs. Joe Rapp, president, presided at the business session at which time Mrs. James Kirkwood was appointed flower chairman. Mrs. Richard Heyde reported on the county council meeting. presenting the federation projects for the year. Mrs, E, L, Fosbrink presented a most interesting program on William Shakespeare She related many facets of the life of this most outstanding playwright of the ages,-

EVERGREENSALE 1 • YEWS A • pfitzers §■! girl ■■■* • HEMLOCK * >.WW • BLUE SPRUCE dHiV JO VW • ARBOR-VITAES POTTED ROSES Vi PRICE | LAWN FERTILIZER SPRING FLOWERING BULBS Green Spot Garden Center Kings Highway and 4th Street, Winona Lake

Law Enforcement (Continued from page 1) business places where card playing was going on. Answer: There is no law against it. Board member Darrell Orn remarked that people were putting the cart before the horse. He stated he went into these places when he was younger and it could be that the town hasn’t provided a place for the teenagers to go. Mrs. Arch Baumgartner asked what was the matter with the Youth Center at Syracuse. Mr. Orn said it was good and the YMCA at Warsaw would be good when it was completed. Board member Carl Duncan said the town had a place for the youth a few year’s ago, but, it didn’t work out. Clerk-treasurer Mrs. Herbert (E---dith Baumgartner stated the boys who played cards wouldn’t go to youth centers anyway. Chief Pierson is to check further and get the excise men back into Mi/'ord. He has not received a report from their las: visit. Member Duncan saki they would take it under advisement and look into it then try to follow up. It was stated all they (the board members mild do was to keep eyes open. Noth ng was brought tin about the enforcement of the “speeding laws, and the sale of alcoholic beverages". '. . Second Petition The second petition was presented by Ed Hulxir and was signed by 79 persons,. It “respectfully brouglit to the. attention of the board of town trustees that Clifford Pierson, a town marshal, has, in our <the signers' opinion, exhibited conduct unbe -ominc that of a i>ub|ie officer at numerous times and prices during recent months". The petition also “request that said board of town trustees cause to come abm* the resignation or dismissal of said Clifford Pierson as a town marshal. Board members declared they were trying to decide what should be done about the police situation in Milford. The position of night officer has been vacant since the resignation of Daye Hart last summer. Chief of police Pierson and relief officer Darrell Joluison have been taking turns on the night shift. Board membv*rs reported several ‘applications have been received for the vacant position. It was brought out that the home life of the officer should nqt apply. Parker Phend agreed with this. Board president Merrie Rink thought that the home life shouldn’t apply and stated that officer Pierson was one hundred per cent policeman when in uniform. Mr. Baumgartner asked why they mildn’t raise the chief of police's pay and get a first class man for the job. He was told by Parker Phend that he was insulting a first class man. - Board member On told the persons at the meeting that Kosciusko county sheriff Howard (Sam’ Holbrook had told the board that off icer Pierson was the best security oifficer in the county. When Mrs. Arch Baumgartner a'ked what else the slwriff had said she received no answer Persons present at the meeting were told that chief Pierson had taught several Milford police officers everv-thing they knew. Pierson, according to the board member, could be called on night or day to do his job. Board members said we’re not all perfect and they had to stick up for the good points as a person had to live with all his points. Mr. Baumgartner stated that several persons had told him on the day of the stabbing, involving a family at tlx* Oswalt apartment, chief Pierson had alcohol on his breath. Rev, Barker said the ministers thought this was part of the chief’s problem. Board members felt the citizens of the town had not been supporting trie chief of :x>lice as they should. When asktxl where the respect of the police officer was board members asked how anyone can expect h>s children to show respect if no one shows respect to the chief of police. With this Mr. Baumgartner asked how anyone can expect to be respected when he goes up to kids jumps back like Matt Dillon (on TWs Gunsmoke' and the kids call him Barney after Barney Fife of the Andy Griffith TV show'. Board members asked how many adults called him by the same name 0 It was brought out that a chief of police is like "a teacher, minister or other leader of the community and he can’t do just anything. It was stated that respect isn’t handed to you—you have to earn it Mr. Duncan stated that he didn’t hear as much about the police force during the two terms he served on

the board before as he had heard so far during this term of office. Mr. Rink stated he dichi’t think the chief received credit for the job done. It was brought out that very few people ever do receive credit due to them. Mr. Rink also said it was hard to please everybody and someone was always finding fault. In closing the board members said they would take it over, that nothing could be decided on so short a notice. Streets Members received only one advertisement to their bid for resurfacing streets in Milford. The bid of $1,787.72 was from Phend arid Brown. Inc. The work to be done was on Elm street from Emeline south to Section and for the coating over the old tracks down the center of Main street from Catherine street north tt> the Syarcuse road. Board member Orn asked if it would be possible to make Elm street 18 feet wide. Parker Phend of Phend and Brown stated it could not be done without a lot of expense. Fourteen feet or maybe 15 would be possible for the street width. It is 12 feet at the present time. A motion was made and seconded that the bid from Phend and Brown be accepted and the street be made 14 feet wide. Syracuse Road The problem of the Syracuse road Was brought up again—as it lias at the past several board meetings. Clerk-treasurer Baumgartner reported that Ray Ferverda, county commissioner, told her they ( the commissioners) didn’t plan on doing it. An article in the Mur.-’t, ■'* ManJournal read as follows: “The Kosciusko county commissioners agreed Tuesday (March 3) to send the county highway engineer to Milford to inspect the Mtlford-Syra-ctise road and to re-surface a block of highway at the north edge of Miimrd. “However, before the work can be done proper drainage must be provided and the railroad tracks must be raised. The two outside tracks are eight inches lower than the middle track. “The plans for the county to resurface the road betvv •■n the old interurban tracks east to the New York Central tracks came aS the results of members of the Milford town board and chamber of commerce attending the commissioners’ meeting. “According to the commissioners the town is to maintain the six-block-street between the interurban tracks and the west town limits.” The following was taken from the minutes of the commissioners’ concerning the March 3 meeting: “In the matter of the Milford street on North Edge of Milford: “Comes now five members of the Milford Chamber of Commerce, the first three also being members of the Milford town board, Carl Duncan, Merl Rink, and Darrell Orn; the other two being John Augsburger and

1800 COLORS for all MASONRY SURFACES

r Nearly 2000 ■U——beautiful. i!uratJecvlor» M f or s t ucco. brick, conrimk/btodL cementaibe»to» siding, tranute. • TOUGH, WATER-REPELLENT COVERING...EASY TO APPLY Seal* as it beautifies; CK f*s unaffected by * oxidation, fume*, chemical action. See u«/or A C-D I and all your paint- |PRIfI T* | inf n«cda-« Unto anAfaq Conn & Buhrt Lumber Co., Inc. Syracuse, Indiana

Don Beer. These five persons discussed the need of repairs to said street and the board of commissioners agree to improve th street from the old interurban tracks to the New York Central tracks, the town to improve the said stret west to state highway 15 and east to Phend and Brown’s property. The town of Milford is to take care of the drainage problem”. Bud Wagner of Baxter and Woodman. civil and sanitary engineers of Crystal Lake, HI., was at the meeting and asked the clerk for information necessary for his report. He and another man from the company are in Milford getting the data necessary to analyze the existing sewer system and picking up sufficient data to figure estimates of the proposed sewer project. Sometime ago Milford received $4,275. This was a federal grant for the purpose of advanced planning for extension of its sanitary sewer system and construction of a new sewage disposal plant. Baxter and Woodman were et> gaged by the town to study the sanitary problem. An interesting fact brought out is the town is 834 feet above sea level. The marker is located about 50 feet east of the railroad tracks on Fourth street along the sidewalk. New Police Car Bids are being received on a new police car for the town of Milford. See legal notice elsewhere in this issue. Discussion was held on the different types of police cars before it was decided on the type to purchase. The clerk-treasurer asked several questions about her books and was told to write to the state board of • accounts to see what they will allow. Discussion was held on the park at Waubee Lake. Several long distance calls were made on the phone located at the park. The clerk-treas-urer will not- pay the bill until the

ROBERT REX HUNT Candidate For State Representative KOSCIUSKO COUNTY Democratic Ticket “Progressive leadership with wise spending to meet the needs of ah expanding Indiana.”

Many of you do not know me. Mrs. Hunt and I own and operate the Candlestick Gift Shop in North Webster. I. am ai small contractor. I also work part time as a millwright in the automobile plants. I wish that each of you could tour these factories with me so that I could show you how this fabulous automatic machinery is going to influence our future. I am sure that in the next ten years we will see more changes than we have seen in the last 20 years, and the decade of 75-85 is at the present time almost beyond our conception. A great industrial boom is under way. This coupled with our population explosion will present the next legislature with many problems. To name two. we will need roads for 50% more automobiles in seven years; and during the same yaers we must double the universities in Indiana. If we do not meet these challenges, we shall be in real trouble in the following decade. Let us progress. This is the first of a series of articles by Bob-Hunt. In the next four weeks there will appear in this paper articles on taxation, education, reapportionment and automation. • ‘ Paid Pol. Ad.

lears most talked-about new cars '- _ £ ' ' «= ’65 Chevrolet Impala Sport Sedan H 5 Chevrolet Impala It’s ’6s’s biggest, most beautiful change. There’s strik- ride with a new Full Coil suspension system. 1 act is, ing new styling. New length, width and lowness. A if you overlook just one thing you can easily convince roomier new Body by Fisher housing an interior yourself you’re onto a big expensive car here, that’s a knockout. And a more serene Jet-smooth And that thing is its Chevrolet price. ——■ — ■' '—’ * : . ■ * <’,/ . .' x ~ — /' X—ST “ ■— / ?\ New Corvatr Corsa Sport Coupe 9 G5 Corrair Corsa There’s never been anything like it from either side And a higher powered range of engines—with up to of the Atlantic There’s new thin-line hardtop styling 180 hp available ip the top-of-the-line Corsas. How for all closed models. More length and width, sporty can a car get? Your dealer’s got the more entrance and shoulder room in all models. Corvair that’ll show you. See 5 beautiful shapes for '63—Chevrolet. Cherelle. Chery IK Corrair & Corrrtte-at your dealer's ~ “ ’ * 13 8263 McCormick - Cutter, Inc. SYRACUSE, INDIANA

calls are taken care of. The condition of the park was also discussed. Mrs. Arch Baumgartner asked why a Columbian Reading Circle member had never been on the park board. Some years ago the Columbians took the park as a project and cleaned and built it up—Mrs. Baumgartner was president at this time. At present the park and near-by scout cabin are in a run-down condition. Marion Deeter, street and water commissioner, reported on the AWWA meeting he attended in Angola on September 30. Chief Pierson reported relief officer Darrell Johnson has been working extra hours at his place of employment in Goshen and will not be able to work the night shift anymore. • Chief Pierson also stated if the town wanted a yellow line painted near the stop light on state road 15 a letter would have to be written to the state office in Fort Wayne asking for permission to do this. Board member Orn informed the public the mosiac which had formerly been located at Little and Clark's is now at Chore-Time Equipment. The new township trustee, John Davidsen, was present. He stated he came to observe the board. Present at the meeting were board members Merril Rink, Darrell Orn and Carl Dunean, clerktreasurer Mrs. Herbert (Edith) Baumgartner, street, and water commissioner Marion Deeter. chief of police Clifford Pierson, and interested citzens as follows: Trustee Davidsen. E. C. Bailey, Ed Huber, Mr. and Mrs. Arch Baumgartner and Rev. Frank Barker. Shop a* Local

f J a

Noble W. Neff Memorial Fund This is a statement regarding the progress of the Noble Neff Memorial Fund. The deaCh was so sudden that the committee doesn’t know at this stage what the project will be, except ihe memorial should be to a wider community. « Since the amount involved will have something to do with the extend of the memorials, it is necessary to study and have possible alternatives. The committee will welcome suggestions from the public. And the contributions will be welcomed by Donn Kesler, who is serving as temporary chairman. Other members of the committee besides Mr. Kesler are the pall bearers who represented different areas of community life in which Mr. Neff worked: Harold Young, Dr. Gerald Snider, Maurice Beer, HSrry Dale Doty and Ben Zimmerman of Warsaw. Mrs. Dorothea Kerlin, Milford librarian, is also on the committee. Sincere and deep appreciation is extended to those who contribute to this fund. May many benefit from it, in memorj- of one who was deeply interested in his community.

WANTED LADY TO WRITE NEWS ■ K Office Experience Compulsory. Contact Della Baumgartner at 658-4815 BNoTE ■■■■■■ ■■—■* ■■ ■■■ ■’i : ONE cent ; : ! ■ TWO for the ; I PRICE of ONE I 'PLUS ONE CENT!' | THORNBURG ~~ I 1 DRUG STORE ■ ■ Syracuse - No. Webster ■ Warsaw |