The Mail-Journal, Volume 3, Number 12, Milford, Kosciusko County, 30 April 1964 — Page 8

THE MAIL-JOURNAL

8

Spotlight on Improving Business ... 'Value' And 'Bargain' Important To Retailer In Advertising Preparation By ARCH BAUMGARTNER Publisher THE MAILr-JOURNAL

The words “value” and “baragin” have an important difference of meaning in the mind of the modern consumer. This difference should be understood by the retailer, especially when he is preparing his advertising. Long ago, the mass of American consumers passed the stage when he was looking for a “bargain” at any price. The modern consumer, even if he is a millionaire, is very much concerned with value. • j The low-price chain stores such as Sears, Kregers, and A & P, recognized this several years ago and deemphasized price. Their present advertising stresses quality and senice

at a good price. Such stores do not even wish to be the cheapest stores in town. Their aim is to assure the consumer of maximum quality per dollar spent. In other words, those stores which were once most feared by independent retailers, now are using techniques which are the strength of independent retailers. The locally owned store can provide friendly, personnalized service, special attention to each customer, and carefully selected quality merchandise. In a prosperous economy these are the things the consumer values most They are being featured in the advertising of the great national stores. They certainly should be featured in the advertising of the independent retailers.

Soil Stewardship Week, May 3*lo

The supervisors of the Kosciusko County Soil and Water Conservation district once again are obserxfeg rural life Sunday, May 3, Stewardship week May 3The District Board will use all available means of communications to remind every one of their responsibility as stewards of the land. This year’s theme is “To Each Among Us— a share”. The following is taken from the foreword of. the Soil Stewardship booklet for this year and was written by Msgr. John Geo. Weber, member, soil stewardship advisory committee to the National association of Soil and Water Conservation districts. ' “Am I my Brother’s Keeper," was Cain’s simulated reply to the Lord's question concerning the welfare al his brother, Abel. “What hast thou done?" The voice of thy brother's blood crieth to me from the earth". Genesis. 4:9. 10. We need not crimson mother earth with the blood of our brother before we will be asked. "What hast thou done?" To each of us there is given a share! A share of Me and a share of death, a share of time and a share of eternity; a share of opportunity and a share .of progress; a share of heritage and a share of exploration; a share of the earth and a share of its sustenance. What answer we write in the annals of eternity and on the surface of the earth will be ours to decide, since this is our share. We must place our stamp and character upon our share. However, a share is only a part of the whole There are as many shares as there are people. Orderly arranged, they form an orderly society. Social by nature, man stands with his share in relation to fellow man His natural rights beget matural duties. He is w brother’s keeper." The supervisors are encouraging church groups to show the districts film entitled ‘The Earth is the Lords." The 13 minute colored film is available to any group by cailing at the office at 518 South Buffalo. Warsaw, or by contacting members of the board. Board members are Loren Decker. Robert Norris. Myron Metzger. Howard Workman. Leland Kinsey, Eldon Watkins. W’ayne Harley, and Dave Byre*’ By Robert Martin Work Unit

HOLSTEIN HAS NOTEWORTHY RECORD Brattleboro. VL - Vneeda Ormsby Prince Ida 5011774. a three* owned by Oliver Hitechman & Sons Syracuse, has produced a noteworthy record of 15,7*) lbs. of milk and 673 lbs. of butterfat tn university wperyteedthe production. weighing, and testing operations. in cooperation with the official breed improvement programs of The Hotetein-Fneaan Association of America. This level of production may be ■ compared to the f dairy cow’s estimated annual otk•A put of 7.509 lbs. of nA containing 175 lbs. of butterfat.

Thursday, April », ISM

Along Main Street

By GEORGIA BUSTER After last week's rain, blooms came out on trees, and mowers came out of storage. Birds are back and the Syracuse street sweej>er is back on the job. Speaking of cleaning up a town, wonder why some of our boys could not do some cleaning up along the creek bank and dean the trash out of the creek. Looks like, instead of running through the town, the creek runs through a city dump. Few boys, a little elbow grease, and a couple of days would do the the job. Any volunteers? Tuesday morning. April 21, Mrs. Jack Elam, who lives south of town, looked out of her window and saw a deer run across the yard. No doubt, the same one that was over in Oakwood Park. It was a doe. Could there be more around the wooded area near Oakwood? Main street looking more busi-ness-like these days. The Five and Ten Cent store. Gamble’s, and Syracuse Hardware are again displaying their “bargains” on the sidewalk.

I went mushrooming Thursday, came home with a bouquet of spring beauties, blood root and yellow wood violets, and a pocketfull of fossils, no mushrooms. Ever wortder how some of our neighboring towns got their name? Many years ago at a meeting the town of Cromwell was named by the eightmembers present. They chose the first letter of their names — Conner, Reed, Ohlwine, Miller, Wolf. Eagles. LeCount, and Lung — C-R-O-M-W-E-L-L. The new building on the corner of the Pickwick block is really “shaping up". Will be good to have a business in that comer again. Mrs. Jean Rogers, daughter Mindy. and mother. Mrs, Oscar Dahl, had a “night out" Friday. Seems they are having a new kitchen door laid and could not get through the kitchen to go upstairs to the bedrooms, so they spent the night at a motel. Did you ever make plans to go somewhere on a certain evening and find out you had plans for two or more events for the same night? I planned to go to the school concert Friday night, bought a ticket, also had tickets for fish fry. and the April meeting of civil defense unit was held Friday night. So what did I do? Stayed home since I could not go to all three.

With the finding of the Indian skelton near Epworth at North Webster, I have the urge again to get Lakeland-lustory-minded folks together to organize a Historical Society. This area is filled with history and we are losing important data and records by not having a society. Notice Elkhart county has oragnized now. Let me hear if you are interested. Tim Yeager, our youthful photographer, is a man of many talents. He does laminating work, is an honor student, learning a couple of trades, and Friday night was frying fish at the fish fry at Oakwood Park. What is the saying about “busy hands, never getting into trouble”. Better get busy with mine. Hope all of you will go to church Sunday.

UF Directors Have Quarterly Meeting The quarterly meeting of the board of directors of United Fund of Kosciusko county was held Tuesday. .April 21. at the Lake Cky Bank in Warsaw. James Painter, president, introduced the new three-year directors as follows: John Bishopp, Bruce Wright. John Helfrich. Bill Warren, Jr.. Con Davis, Merle Mock. Mrs. Jean Rogers. Syracuse Thomas Keener. Pierceton, and Joe Boggs, Mentone. Committee chairman for the 1964 calendar year were introduced as follows John Btshopp, budget and admisisons commitee; Graham Kreicker, public rotations committee; and Bruce Wright, campaign. They will announce their commit- \ tees in the near future. Mrs. William Sonke of the Kos- [ ciusko county council far retarded ‘ children was a guest She gave a financial report of the ARC. Ptons for the fall campaign were ; formulated and discussed. Following is a list of the eaecuthe committee members: James Painter, president; Jerry Hdvey, rice president; Merle Mock, treasurer; John Helfrich and Richard Coolman. board of directors member; Bruce Wright, campaign chainnan; John Bishopp and Graham Kreicker. committee beads.

= Letters To The Editor:

NEED C.D. IN MILFORD Dear Editor; ! To the people of Milford, I ? would like to suggest that you set up a Civil Defense in your town for your protection, for some day you may need it badly. I have just seen what can be „ done by the well organized C. D. in _ a disaster area. The Civil Defense should know I what to do to save lives, property, II where to get food and water, where H to shelter displaced persons, proI vide away to dispose of waste | material and above all, a form of | communication to other towns. | I don't think some of the citizens l| of Milford have been unfortunate | to do without water, electricity, | and hope they never do. | I would like to thank all of the ■ people that showed interest and concern for the well being of myself and my family during the March ' 27 earthquake in Anchorage. Yours truly, Paul E. Disher SSgt, U. S. Air Force Anchorage, Alaska L HOPES TO VISIT MILFORD Chatsworth, Calif. Enclosed is my check for another year’s 5 subscription to Hie MailJournal. I enjoy the paper a great deal and look forward to receiving it on Monday each week I particularily enjoy the column of “It Happened in Milford”, although it does show my age when I say that I can remember things that happened 30 years ago. It has been several years since I was in Milford last, but we are planning our vacation and a visit back east is being planned. So unless something happens between now and next fall I hope to see many of 1 the “ole folks at home”. „ A Friend, Ira J. Chupp, Jr. <

STUDENT COMMENTS ON THE MAIL-JOURNAL P .0. 168 College of St. Thomas St. Paul L Minn. 55101 April 25, 1964 Mr. Arch Baumgartner The Mail-Journal Milford. Indiana Dear Mr. Baumgartner: As a journalism-political science major here at the college, your paper has not only a “hometowrn news” interest for me—l am a resident of Syracuse in the summer—but a professional one as well. And I would like to comment and compliment you on your excellent news article on page eight of the April 23, 1964, issue regarding the attack of two people in the Syracuse-Milford area. The article, one of the best I’ve seen in the paper, was complete, seemed factual, and most surprisingly provided “same-day coverage” — something ordinarily left to daily papers. It was very well doneLj: \ , Also, Arch, upon an occasion, your paper has been used in our class as a typical small, mid-western weekly. It has been beneficial, particularly to students living in large cities. Thanks again for the fine job, and keep up the good work. Sincerely, Al Bauer

SOPHOMORES ‘PICKET’ FOR THEIR SCHOOL PAPER Milford sophomore girls “picketed” against the seniors for faUure to produce more than one issue of The Trojan Teller, their student paper. They claim they paid 75c. but received only one copy of the student paper. Seniors retaliated with a sitdown strike on the school steps, but principal Donn Kesler quickly brought “factions” together with an amicable solution.

VOTE FOR THE REPUBLICAN . ... .. WHO DARED TO RUN ...... FOR U.S. CONGRESSMAN Finance Executive • Marine Lt. Col. • Overseas World War II and Korea • A Grass Roots Republican. “For The Second District"

I x | JOSffH H CHAPEL Paid Political Ad. >

FOR SALE HERSCHEL ALBERT FARM LOCATED EAST OF LEESBURG, IND., ON NORTH ROAD I'' ' ■ ■ ■ ■ ■ . 220 acre farm. This is a very good dairy and stock farm, all tilable but 20 acres of pasture. This is one of the best productive farms in the county. Good buildings. four-bedroom, all modern home. Large bam with 28 cow stanchion, plenty room for feeding. Back barnyard is cemented for cattle, plenty of hog houses, implement storage shed, chicken house to accomodate 4.000 chickens, plenty of corn crib and grainary storage. Possession by March 1, or soon after closing of sale. ' This farm can be bought on contract. WRITE OR CALL FRED J. ANGLIN, Realtor Phone: 453-7478 Leesburg, Ind.

Leesburg-Oswego

f By MRS. MAX S. McMILLAN - BRIDAL SHOWER FOR SISTERS ’’ Mrs. Donald Quine of near War- > saw was hostess at a bridal shower f honoring the Misses Sharon and • Bonnie Osborn, daughters of Mr. • and Mrs. Voyie Osborn. Mrs. Nor- : man Hunsberger of near Milford was the co-bostess. The double wedding will be June 5. Those present at the kitehen shower were: Mrs. Mike Foreman. Mrs. Lewis Engle. Mrs. David Welborn, Mrs. Don Millington, Mrs. Howard Immel, Mrs. Dale Millington, Mrs. Lester Vandermark, Miss Donna Boyer, Miss Pam Osborn, Miss Carlene Wierick, Mrs. Voyie Osborn. Mrs. Kenneth Koontz, Mrs. Robert Rosenthal and Mrs. Esta Yocum. The table decorations i were pink crepe paper streamers and pink roses. Nut cups were porcelain cups and saucers. SKATING PARTY FOR YOUNG PEOPLE The Yoimg People of the Calvery Baptist church of Oswego were guests at a skating party in Columbia City recently. Those present were: Jerry Teeple, Steve Wierick, Karen Richards, Everett Dausaman, Ed Teeple. Mr. and Mrs. Clarence Fisher of Leesburg. Mrs. Harold Ginter and Mrs. Robert Teeple of near Tippecanoe Lake. THREE ARTS MEET AT MRS. ALLEN’S Mrs. Robert .Allen of near Tippecanoe lake was hostess Monday

evening to the 3 Arts Club of the Leesburg community. Mrs. Allen Giant presided over the meeting. Mrs. Hugh Neer of Syracuse gave a program on health. Guests were Mrs. Edwin Tom of near Tippecanoe lake, Mrs. Ed Chariton and Mrs. Herman .■Ulan both of Leesburg. Refreshments consisted of a salad bar. The Mother’s day dinner will be held at Rubies in Milford. ♦ ~ TO AIR FORCE ACADEMY John Bently Longenecker. grandson al Mr. and Mrs. Chet Longenecker of Oswego, has been accepted by the Air Force Academy, located in Colorado. John phoned the news to his parents, Mr. and Mrs. Jack Longenecker of South Bend. This Academy is equivalent to West Point. COMMUNITY NEWS Mr. and Mrs. Meri Spicher and daughters of Sechrist lake were Sunday dinner guests of Mrs. Lillian Custer of Leesburg. ' Mr. and Mrs. Carl Phillips and Jody of Ligonier were Monday guests of Mrs. Charles Weldy of Leesburg. Mr. and Mrs. Ramon Alber, Retha and Mary of Leesburg were Sunday evening guests of Mr. and Mrs. Clifford Coy of near Warsaw. Mr. and Mrs. Fred Byrer of Leesburg were Sunday dinner guests of their daughter and family Mr. and Mrs. Robert Bishop of near Leesburg. Mrs. John Lehman of Pierceton and Mrs. Marlin Main of Bremen were Tuesday guests of Mrs. LeVon Heckaman of Leesburg. I Viola Harter of Pierceton, Mrs. John Lehman of Pierceton, Mrs. Betty Main of Bremen and Mrs. Peg Heckaman of Leesburgpvisited recently with their mother Mrs. Jacob Doremire who now resides in Sidney with another daughter, Doreen. Mrs. Pardee Warstler and Mrs. Edward Gunter of Leesburg were

Monday guests of Mrs. Devon Smith of North Webster. Mrs. Ora Haines of near Oswego and Mrs. John Haines and son of Milford were Tuesday morning - guests of Jacob Pease of Milford. Mrs. Lester Teeple, Mr. and Mrs. I John Teeple and Ed and Mr. and . Mrs. Robert Teeple of Stanton lake - were Sunday dinner guests of Miss I Nevada Lippencott of Warsaw. The Calvery Baptist church ofi > Oswego will hold their annual mother-daughter banquet this year on May 8 at Horn’s Sunneymede in Warsaw. ! Mr. and Mrs. Everett Wenger. Jim and Wayne of Oswego spent Sunday in Chicago where they visited among places of interest, the Brookfield Zoo. FRED PERSONETTE Personette Resigns As C. D. Chairman

The Turkey Creek township Civil Defense unit met Friday, April 24, at 8 p.m. at the Syracuse fire department. Director Earl Money read a letter of resignation from former chairman Fred Personette. The letter, dated April 20, stated Personette’s reasons for resigning were: He felt he did not have the time required for chairman duties. Election i An election of officers was held j wkh the following results, chairman Thomas Gilbert; secretary, Mrs. Charles Dean; re-elected as treasurer, Glen Scott; reappointed by director Earl Money, as assistant director, Ralph Knisley. Glenn Scott, treasurer, reported the unit has $230 in the treasure at this time and no outstanding bills. Mr. Scott reported that the insurance is due on the unit’s truck. Earl Money will look into this matter and report at the next meeting. Mr. Money announced that he wishes to recognize his scuba-div-ers classes, to begin next month to prepare for the summer, also a first aid class and a refreshener ' course on first aid to the pnit members. The next meeting will be held May 14 at the Syracuse fire station there will be a film shown by Mr. Money. Entertainment will be provided and refreshments served. Present at the meeting were Mr. and Mrs. Charles Dean, Mr. and Mrs. Thomas Gilbert. Earl Money. Glenn Scott, Rose Markham; Vem Fawley and Clair Mohler. t ; — VICKI FULLER IS VARSITY CHEERLEADER Miss Vicki Fuller, daughter of Mr. and Mrs. Arlo Beiswanger al near Milford, has been selected as a varsity basketball cheerleader for the 1964-65 school year. Vicki is a student at Ball State Teachers college.

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Home Arts Club Meets April 14 The Home Arts club of Milford met Tuesday, April 14, in the home of Mrs. P. R. Michael. Mrs. Harry Martin served as co-bostess. There were 14 members and one guest, Miss Trella Cans of Milford, present. President, Mrs. P. D. McFarren, opened the meeting with all repeating the pledge to the flag. Mrs. Martin read “Changed Thinking” by Norman Vincent Peale for meditations. Mrs. William Perry gave the history of the song of the month, “Drink to Me Only With Thine Eyes and lead the group singing , She also gave the health and safety reports on “Cleaning Compounds and Misc Hazardous Products ’. The lesson for this month was Conservation is ever vor.es business”. Mrs. Doral McFarren and Mrs. P. D. McFarren presented the lesson. Tiie response to roll call was “Where I Was Bom”. President McFarren reported on the council meeting. The theme of the meeting was "Getting to Know You”. Other reports were as follows: The spring luncheon will be held at 12 noon April 30 in the -Shrine building at the fairgrounds. The club is to take part in the fair exhibit this year. The exhibit is to be on “Fibers and Fabrics”. Lafeyette Homemakers conference is to be held June 2,3, 4 at Purdue university. The program is to be “The Roll of the Consumer in Our Society.” Mrs. Disher gave some interesting facts on Indiana historv. informing the group that the Miami Indians used to inhibit this area. The president closed the meeting with the club collect. Mrs. Vera Miller won the door prize. MARTHA AND LOIS CIRCLES OF WSWS MEET APRIL 22 The Lois circle of the WSWS of the Calvary EKB church, Syracuse, met Wednesday afternoon, April 22, I at the church with Mrs. Edna Thomas and Mrs. Vernon Fawley as hostesses. ’ -> ; Refreshments were served as the guests arrived. Mrs. Roy Wilkinson, leader, presided. Mrs. Juanita ' Grimes, assisted by several other members, presented the lesson entitled “Witnessing-How To, Now Do”. During the business session reports were heard from, Mrs. Raymond Bitner, co-leader; Nirs. Grimes, spiritual life secretary; Mrs. Fawley, missionary education; and Mrs. Paul Bixler, Christian social relations. The meeting closed with prayer by Mrs. Wilkinson. Mrs. Bixler and Mrs. Russell Hinderer will be the May hostesses and Mrs. Maude Flickinger will give the lesson. Martha Circle Miss Florence Moore was hostess to the Martha circle of the WSWS of Syracuse Calvary EUB church, Tuesday evening, April 21, in her home. Mrs. Edith Palmer, leader, presided. Mrs. M. E. Rapp presented the lesson entitled “Witness-

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ing-How To, Now Do”, with each member participating. Mrs. Opal Nolan sang a hymn. Reports were given by Mrs. Raymond Kitson, co-leader; Mrs. Junior Hollar, spiritual life secretary; and Mrs. Max Workman, missionary education. Mrs. Palmer closed the meeting with prayer. Miss Moore served refreshments during the social hour. Sorosis Club Hears Os World Tour The Sorosis club of Milford met in the social room of the Methodist church on Monday, April 27. They heard Mrs. Fred Johnson tell of her recent world tour. The business meeting had been called to order by Mrs. Robert Brown, president of the club. The spring party committee reported plans. Members are to call Mrs. Hugh Snyder by May 8 if they cannot go to the B and B Case in Nappanee on May 11. The senior tea committee reported tentative plans for Sunday May 24. Mrs. Johnson then presented the lesson on her trip around the world last winter. She left New York on October 22 and sailed through the Meterranian Sea and the Red Sea, stopping at many places. Then to Hawaii and finally docking at San Diego, Calif., on February 11. The ship was a floating college and the passengers were students, teachers or both. Mrs. Johnson’s interest was art, music and religion of the lands as they traveled. She told of her experiences, play-!

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Don’t Forget! BEER’S FLOWERS FOR MOTHER’S DAY NEEDS * I We have a nice selection of • Cut Flowers C • Potted Plants • Attractive Corsages rFF • Flowering Shrubs • Ornamentals All of these make lovely gifts. BEER'S FLOWERS Phone: 658-2351 Milford, Ind.

ed records of the music, and showed slides of Spain ami Portugal, then briefly the route of the entire trip. The hostess, Mrs. Gerald Snider, served punch, cake, candies and nuts to the 20 members and two guests. Mrs. Clayton Hollar ami Mrs. John Yeater, both of Milford, who were present. THE V ICTOR PAYNES TO LIVE IN ARIZONA PERMANENTLY Mr. and Mrs. Victor Payne left this week for Tucson, Artz., where they will make their home permanently. The Paynes have been residing at Tucson during the winter months and at Tippecanoe lake during, the summer. Due to Mr. Payne’s health, they will live at Tucson. Saturday, April 25, they had a sale of household goods, a boat and tools, at their Tippecanoe home. Mr. Payne is president of Budget Investments and is well known in the area.

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