The Mail-Journal, Volume 3, Number 9, Milford, Kosciusko County, 9 April 1964 — Page 12

12

THE MAIL-JOURNAL

h Spotlight on Improving Business ... Advertisers Use Local Newspaper f For Selling And Image Building By ARCH BAUMGARTNER Publisher THE MAIL-JOURNAL Ir

The retail advertiser has a double purpose when he uses his local news-paper-item selling and image building. . - To properly inform the consumer and to meet competition, the retailer gives specific information on certain products which are in demand. It is especially important that such information be presented about the continuous flow of new products handled by every retailer. But the other function is important. It is vital to long range retail success for the consumer to be constantly reminded of the “personality” of a particular store. A store may develop an image as a bargain store, a volume store, or as a high fashion store. A large! store has the difficult problem of I

: • — ’ ’ ***} ■ Seeks Demo Nomination For Secy, of State John D. Bottorff. president of the Indiana Young Democrats and a native of Jackson county, announced last night at a ninth District Democratic rally in Seymour that, he is seeking the Democratic nomination for Secretary of State. Bottorff has been endorsed by the Jackson County Democratic Central Committee and the ninth District Central Com; mittee is meeting April 8 to endorse him. Senator Vance Hartke was the featured speaker at the ninth District Rally which was attended by 400 Democrats including seven Democratic candidates for Governor and f«4K Congressional candidates as was many local candidates. ifettorff. in announcing his candidacy, said; he has conferred with Governor Matthew E. Welsh, the state Democratic chairman. J. Manford Core, district and county chairmen, the district and county Young Democrat leaders and has the vowed support of. many of the Democratic leaders. “In my efforts toward winning the Democratic nomination for Secretary of State. I have found a great demand for young and vigorous candidates in the image of John F. Kennedy and Birch Bayh”, Bottorff said. “In my estimation, these are sincere opinions of the present leaders of our party", asserted the Indiana Young Democrat head who has also served as past president of the Ninth District Young Democrats. Bottorff. who has toured all of Indiana's 11 Congressional districts, said he will continue to campaign vigorously for the Democratic nomination for Secretary cd State and for a Democratic victory this fall. In July 1963, he was elected president of the Indiana Young Democrats at the Indiana Young Democrat convention held in Indianaoplis. He recently led an Indiana Young Democratic delegation to the Young Demlast year the Hartkes’ eldest daughat Las Vegas, Nev. Bottorff, a native of Cortland, is presently teaching and coaching at Culver high school. Culver. He was graduated from Cortland high school and from Franklin college where be received an A. B degree in education. T - CIRCLE FOUR OF WSCS HAS POTLUCK SUPPER Circle four of the Women’s Society of Christian Senice of the Syracuse Methodist Church met in the fellowship haU for a pothick supper. Thursday evening. April 2. Rev and Mrs. J. Ross Rickey were borts. A birthday cake celebrated the birthdays of Deloss Weaver and Marcia Richey. During the business session, an election of officers was held with the following being elected: Mrs, Murrill Neff, chairman; Mrs. Weaver, vice chairman and Mrs. 0. C. Stoelting. secretary-treasurer. Devotions were given by Mrs. Clarence Snyder. The next meeting will be May 7. in the home of Mr. and Mrs. Richard Heyde. JUNIOR cyh has bowling party Twenty-five members and guests rtf the Junior CYH of the Milford Christian church with their sponsors. Mr. and Mrs. DG. Seely, and Lloyd Myhnier went to ft* Wawasee Bowl on Saturday afternoon where they enjoyed a bowling party.

Tlmnday, April 9, 1964

2 projecting a combination image. The public image of a store deter- - mines the type of customer which comes to buy. The consumer expects r the quality of goods Ito conform with r a store’s personality. i Realizing this, the nation's major s retail chains spend millions of dol- . lars annually on image building ad- » vertising. They have found that an ; image of quality is as important as an image of low cost goods. Perhaps the local retailer recognizl es the need for both kinds of advertising. What he may not recognize is that the public image* of his store is constantly changing. The change may be for the worse unless the I image is refreshed by advertising as a store improves with changing public demand.

i 36 Demo Women To Leave For D. C. Thirty-silt/ Kosciusko- County Democrat Women are leaving Syracuse tonight (Thursday) at 6:55 for Washington, D. C., and the annual Cherry Blossom festival. On Friday they will have a luncheon at 12:30 in the capital building with Mrs. Vance Hartke. In the afternoon they will attend a session of Congress. They will go to the Smithsonian Institute and the Bureau of ’ Engraving. Saturday morning the ladies will tour the White House and visit Arlington cemetery. They also plan a trip to Mount Vernon and a cruise on the Potomac. The ladies will return to Syracuse at 2:15 Sunday. Ladies who are going on the trip are Mrs. Clatyon Hollar, Mrs. Roy Schultz, Mrs. Vera Miller, Mrs. Alice Baker. Mrs. Richard Hollar, Mrs. Robert Rumfelt. Mrs. Royce Biller. Mrs. Esther Charlton, Mrs. Otto Wiggs, and Mrs. Harvey Hollar, all of Milford; Mrs. ISvelyn Robert, Mrs. Robert Strombeck, Mrs. Harold Moser, Mrs. Nellie Bennett, and Mrs. Esther Elliott, all of North Webi star. Also, Miss Loretta Dahm. Mrs. Dale Bennett, Mrs. Everett Smith, ’ Mrs. Delman Gebert, Mrs. Max Phebus, Mrs. Raymond Leedy, all of ' Pierceton; Mrs. Wayne Bucher of , Syracuse; Mrs. Howard Hoffman and Mrs. Gerald Wise, both of Sil- ’ ver Lake; Mrs. Esther Copeland, Mrs. Kenneth Bush, and Mrs. Mel Konkle, all of Claypool; Mrs. Paul ’ Konkle, Mrs. John Ball, Mrs. RichJ ard Morrison, Mrs. William Romine, 5 and Mrs. Francis Ervin, all of War- ' saw; Mrs. Mildred Harper. Akron; 1 Mrs. Kathryn Zusenhem. Mrs. Mar--5 jorie Wagoner, both of Rochester; and Mrs. Virginia Schafer, Lees- ‘ burg. i- —,— SOCIAL SECURITY IS THEME FOR MILFORD LIONS Social Security was the topic of the talk heard by the Milford Lions at their meeting held in the Melody Case on Monday evening. Richard Van Camp, a field man from the Social Security office, was introduced by Dr. H. C. Snyder. He discussed Social Security and answered questions asked by the Lions. Hie club received two awards at the district convention at Winona Lake on Sunday. Tie awards were a first place zone achievement award and the secretary. Raymond Pinkerton, received the first place secretary zone achievement award. Entertain BB Boy* The Lions will entertain the basketball boys at their meeting on Monday, April 20. They will pass the "traveling gavel on May 4 with Mid Lakes laons. The president. Leon Newman, appointed the following committee for the passing of the gavel; Dennis Sharp. Fred Hershberger and Robert Kitsonl Members named to the nominating committee were Robert Geiger Paul Kizer. Walter W’uthrich, Leon Newman and Raymond Pinkerton. The Milford and Leesburg Lions will hold a basketball game at Leesburg on April 18 Justin Kneeland was appointed chairman of the annual golf tourney. John Replogle is assistant chairman. Members of the golf course committee are Delbert - Dippon. Glen Treesh and Wayne Bucher. Dennis Sharp is on the merchant's committee. Glen Treesh reported on the pier at Waubee lake and a new member. Don Enyeart. was presented the by-laws and a pin. Their were two guests. Robert HaU and Durward Seely, present at the meeting. Circle One, WSCS Meets At Lake Wavrasee Home The April meeting of circle 1 of the Women’s Society of Christian Service of the Syracuse Methodist church met Thursday, April 2, at the , Lake Wawasee home of Mrs, Ralph ’ riingaman. A dessert was served by the hostesses, Miss Ida Deardorff. Mrs. Lucy Kegg. and Mrs. Clri Reynolds, to 11 members and one guest. Mrs. Lucian J< BuXsT*was conducted by the ; chairman. Mrs. Clingaman, Mrs. I George Bushong giving devotions Miss Deardorff presented the pro . gram entitled '‘The Role of the ! Christian W«naa”. . The May meeting wiU be a break--5 be held in the cborch

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FIVE GENERATIONS — Pictured above are five generations of the Victor Fuller family as they gathered last Sunday to celebrate' the 90th birthday of Mrs. Victor .Fuller of Milford. Standing are Mrs. Robert Bushong Mrs. Victor Fuller Honored On 90th Birthday Mrs. Victor (Ella) Fuller was honored at an open house held in lier home in Milford on her 90th birthday, Sunday. April 5. During the day friends and family members from Chicago, Kokomo. South Bend. DeMotte, Mishawaka, Elkhart, Goshen, Nappanee, New Paris. Millersburg, Syracuse, and Milford were served cake, coffee and punch. A buffet lunch was served in the evening. Holding the open house for Mrs. Fuller were Mr. and Mrs. Floyd Fuller and Mr. and Mrs. Royce Fuller, sons of Mrs. Fuller, both of Milford; Mr. and Mrs. Robert Bushong ol Kokomo and Mr. and Mrs. Robert Brown of Milford, granddaughters of the honored guest; and Dr. and Mrs. David Leyda of Kokomo, great-grand-daughter of the honored guest. Mrs. Fuller has one living sister, Mrs. Charles Price of Milford, and one living brother. Guy Leatherman of New Paris, who helped her celebrate her birthday. GOSHEN NEWS PHOTOGRAPHER . SPEAKS AT BETHEL Mel Troyer, photographer for The Goshen News, was guest, speaker at the Bethel youth meeting in Milford last Thursday evening. Mr. Troyer demonstrated the 3 cameras which he uses in his work. He told of some of his experiences while on the job for the "News.” Some of the 12 youth present brought their cameras and some photos and Mr. Troyer gave them pointers for better results with their photography. Devotions for the evening were given by Nancy Ganshorn. During the business meeting the group decided to have a scrap drive in June. They also plan to have other fund raising projects this summer. Refreshment committee for the evening was Carol Chambers and Sharron Moneyheffer. The next meeting will be a skating party at Eby Pines on April 16. CHRISTIAN SCIENCE LESSON FOR SUNDAY “The kingdom of heaven is at hand. Heal the sick, cleanse the lepers, raise the dead, cast out devils; freely ye have received, ' freely give." These words from ■ Matthew (ch. 10) will be used as the Golden Text at Christian Science church services next Sunday. The question. "Are Sin, Disease, and Death Real?” will be explored in passages from the Bible and the Christian Science textbook, including this statement: “God is not the author of mortal discords. Therefore we accept the conclusion that discords have only a fabulous existence, are moral beliefs which divine Truth and Love destroy” IScience and Health with Key to toe Scriptures by Mary Baker Eddy. p. 231). FIRE .MONDAY Milford firemen answered an alarm at 7:55 a.m. Monday when ; a gas dryer belonging to Mr. and Mrs. Jess Metzinger of Pinkerton's landing. Dewart Lake, caught fire. The only damage was to the dryer.

FOR LAKELAND SCHOOL BOARD MEMBER Ralph Brubaker PLAIN TOWNSHIP FOR THE BEST SCHOCMS WE CAN AFFORD. LETS ALSO THINK OF THE TAXPAYERS. Primary Election May 5, 1964 f

I and her daughter, Mrs. David Leyda, both of Kokomo, former Milford residents. Seated is Floyd (Sandy) Fuller holding Douglas Leyda, and his mother, Mrs. Fuller.

POPULATION PEAK TO BE REACHED BY 1980 Officials may have to put “Standing Room Only” signs up at Indiana’s boundaries by 1980 if the state board of health’s prediction of a 40 per cent increase in this state's population holds true. The state board says the increase is due to the accelerating birth rates now figuring in what is described as a world-wide population explosion. Forecasters warn of a need for increased economic growth to provide enough jobs for the booming young labor force as the big- • gest increase will be in the 18-to-24 age group. It is expected to » grow twice as fast as the rate of the general population.

Police Car - (Continued from page 1) conservation department spoke on the improvements at the railroad park and stated that the conservation department will equip the restrooms, using the old pump house as a building. The department will also lay a larger launching pad on the lakeside of the bridge for the use of larger boats, and will erect a sign on the highway pointing out the location of public restroom and launching pad. Mr. Wilson also said he had been contacted on the planting of trees on Arbor day by Camp Fire girls leaders and since the parks do not need trees at this time, several locations were suggested. Loren Longenbaugh said the west end of the athletic field needed trees. Attending the meeting were Mrs. Lois Schleeter, clerk-treasurer; board members, Byron Connolly, Willard Nusbaum, Walter Calnon, Loren Longenbaugh and Vernon Beckman; attorney Robert Reed;. Walter Hagerdon, street and water commissioner: and Don Enyeart, Roy Miller, Joe Hughes, Bud Kline, C. O, Butt, Miss Ida Deardorff, Mr. and Mrs. Emory Guy and Mr. Wilson. Wednesday Afternoon Club Has April’s Fool Party The Syracuse Wednesday Afternoon club met April 1, at toe home of Mrs. Robert Searfoss. President. Mrs. Robert Mauzy wa in charge of the business session. An April Fool program of games was presented by the committee. Mrs. . Ruth Rapp, Mrs. Elmer : Stucky, Mrs. Mary Hoy and Mrs. j Searfoss. Refreshments were served to 18 members. The next meeting will be on April 15. at the home of Mrs. Richard Heyde. Read the CLASSIFIEDS

HELP WANTED Female, box office help “ needed. 5-6 nights a week at the i Wawa Drive-In Theatre Ages 16 to 60, but must provide own transportation Contract 457-3210 for further information.

STEAKS CHICKEN SEAFOOD Served 7 days a week Ph.: 453-4636 for INDIAN HILLS CLUB LOUNGE Wi|Jwood Park, Tippecanoe Lake

400 Attend Church Os The Brethren Spring Rally Over 400 women were in attendance at the Spring Rally of the Church of the Brethren Women’s Fellowship of Northern Indiana held Tuesday at the Nappanee church. The president, Mrs. Lester Young of r 3, Warsaw, presided over the business session at 10 o’clock. At this time the nominating committee presented a slate of officers, which was accepted by I the group. It was also decided to l continue for a period of three years the partial support of the Dahanu Hospital and out-patient clinic in India as the district project. Mrs. Rosa Page Welch, of Chicago, was the guest speaker. She has traveled widely, and she used illustrations from her experiences in Korea, Japan, India, Thailand, and Africa. Although a member of the Disciples of Christ church, Mrs. Welch served for two years under the Church of the Brethren in their mission field in Nigeria, and she reported particularly on her work there. In the morning speech,-“Women Around the World”, she emphasized women are alike around the globe. However, it is in Christian countries that they have oeen allowed and encouraged to develop their abilities. They have made great j

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strides; for example, in India more women hold government positions than in our own country. In Africa men are only slowly cooperating with a movement that frees women from the whole burden of such tasks as carrying the wood and tilling the soil and that divides such tasks between men and women. Mrs. Welch says that one can always pick out toe Christians in a group of Africans because of their different expressions, and she further observed that whenever you find a man carrying a child or a bundle of any kind, you can be sure that he has been influenced by Christianity. In the afternoon, Mrs. Welch ' spoke on “Interpreting Christian American to the World.” She made dramatically vivid the difficulty that the missionary faces in Africa because of the race problem here in America. Today in Africa transistor radios are in mud huts, TV in the larger cities, and American magazines everywhere. So what happens in Birmingham or Jacksonville is of major importance in Nigeria, or in any other part of the world. Mrs. Welch has high praise for the work of missionaries. but she insisted that our own country is a mission field, too, and she urged Christian women to accept their responsibility in bringing about racial justice. Listeners i will remember a number of delightful and humorous experiences which Mrs. Welch shared with her audience, and the songs with which | she closed her speeches.

Mrs. Clyde Rogers, Nappanee, was the chorister for the day, with Mrs. William Kidwell, at the organ and Mrs. Wayne Snapp, Nappanee, at the piano. Mrs. Rommie Moore, Middlebury, pronounced the invocation and benediction for the morning service, Mrs. Harlan Dietzel, Fort Wayne, led devotions, and toe treasurer, Mrs. Dean Norris, Fort Wayne, was in charge of the offerings. The afternoon offering was for the Dhanu project, and the dedication of the gifts was given by Mrs. Robert Thompson, Elkhart, the daughter of former missionaries to India. Mrs. Lloyd Studebaker. La Grange former missionary to Nigeria, conducted the service of consecration for the newly elected officers. Our area was well represented at this meeting, with members from the following churches in attendance: Bethany, Bethel, New Salem, North Webster, Syracuse, and Turkey Creek. BETHEL YOUNG PEOPLE ATTEND SERVICES AT BETHANY Nine members of the young people’s class of the Bethel church in Milford attended services on Sunday morning at the Bethany church on U.S. 6. This is part of the exchange program sponsored by section 4 of the Northern Indiana District Church of the Brethren. Discussions about coming events for the section, district and region were held in addition to the regular Sunday services.

Sheep Raisers Have Hew Scholarship A new National 4-H Club Sheep Scholarship program will begin this year under the sponsorship of Wilson & Company, Inc., of Chicago, one of the nation’s major meat packers. Six college scholarships of SSOO each will be presented to national wmners in the program. Each state will submit the record of one/outstanding 4-H sheep club member for judging. Sheep projects have been undertaken by 4-H’ers for a long time, but never before have national awards been offered. There are about 60,000 boys and girls enrolled in a sheep program, according to the Cooperative Extension Service. and it’ is hoped that the scholarships will stimulate interest and increase participation. While the sheep scholarship program is new this year, Wilson & Co. has been supporting 4-H work since 1922. It has one of the longest continuous records of 4-H sponsorship of any business firm in the nation. <- The company has entertained delegates to the National 4-H Club Congress in Chicago at an eveiang meal ever since the first Club Congress. Wilson also awards expense-paid trips to Club Congress to six state i winners in other livestock projects.