The Mail-Journal, Volume 2, Number 52, Milford, Kosciusko County, 30 January 1964 — Page 12

THE MAIL-JOURNAL Thursday, January 30, 1964

12

Spotlight on Improving Business ... Manufacturer Ad Plan For '64 Makes Print Media Only National Outlet By Akes Baumgartner I * Publisher THE MAIL-JOURNAL

The 1964 advertising pi<n of a major manufacturer of radio and television makes print media the only outlet of national advertising. Philco Corporation has announced an increase in its advertising budget of 50 per cent for this year. ♦ ' • An estimated $5,000,000 or 67 per cent of the budget will go to newspaper advertising. In contrast, network television received 56 per cent of the company's advertising last year. The firm has dropped this type of advertising. An executive of the company explains the change: “Our surveys in individual mar,-

Mentone News Sold To Akron, Indiana Couple The Mentone News, published for the past years by Mr. and Artley D- Cullum. h:is been 1 sold to Mr. and Mrs. Loren Sheetz, publishers of the Akron News. The Akren News also publishes a Silver Lake section. j Mr. and Mrs. Cullum recently purchased the Bourbon NewsMsrrdr and moved their printing facilities from Mentone to Bourbon. They hope to place more emphasis on the < ommercial printing side of their business, but they will, continue to publish the Bourbon weekly newspaper. - ! Mrs. Ray Bray Hostess To Thursday Evening Sewing Chib < Mrs. Ray Bray of Milford was hostess to the Thursday Evening Sewing club Thursday, Jan. 23, at her home. During the business meeting. Mrs. Bray gave two readings entitled ‘important Things" and ••There Is Nothing Wrong With Me." Mrs. L. B. Rassi received a birthday gift from her secret pal Those present were Mesdames Harold Geiger. Clayton Hollar, Raymond Pinkerton. Bernice Ruch. Roy Schultz, Roman Slabaugh. Bessie Sunthimer, Otto Wiggs. Walter Wuthrich and Harry Hash The next meetiSg will be held February 6 at thoßiome of Mrs Esther Charlton. ‘ Holstein Cows In This Area Honored Registered Holstein cows from this area are prominently mentioned in an official production testing report received today from Holste-.n-Friesian Association of America headquarters at Brattleboro. Vermont. Ulika Lilith Fobes Edna 4188008. a six-year-old. produced 17.420 pounds of milk and 706 pounds of butterfat in 305 days Jane Wika Pica Admiral 4907543. a four-year-old, had 16.100 pounds of milk and 702 pounds of butterfat in 305 days. Pica Prince Model Sal 4485045. a four-year-old. had 15.550 pounds of milk and 650 pounds of butterfat in 305 days. All are owned by Harold Wilson. Milford. According to the national Holstein organization, the new production figures compare to an annual output 7.211 pounds of milk and 270 pounds of butterfat by the average U. S. diary cow. Purdue university supervised the weighing and testing of the Holstein records as part of the breed’s nation-wide herd testing programs.

FEBRUARY SALE 20% off on every item In the store. — Furniture for living room, bedroom and dining room — Lamps - Tables - Pictures - Wall accessories and etc. Hales ruins during all of February. - Hrs. V a m. to 6:30 p.m. - Open Mon thru Sat — WAWASEE INTERIORS — Hwy. ISA, Lake Wawasee — 2 miles north of Fish Hatchery RALPH & MILDRED ENOCH We specialize in Custom Draperies and Upholstering

kets show good consumer acceptance of, the brand name and a need to ’ increase dramatically local advertisements that show what and where to buy ...” This manufacturer of electronic equipment has joined others in rediscovering that “all business is local", and that no amount of strictly "brand name” advertising on the national level will guide the consumer to a local dealer. But perhaps more significant, the surveys of the Philco Company reaffirm that the local newspaper is justified in claiming to be the most effective consumer shopping guide.

A LETTER FROM HEAVEN (EDITOR’S NOTE: The following was written as an Eng- I lish assignment by a 11-year-old student from Goshen. We thought it interesting and have reprinted it here just as it came to us.) . | TO THE KENNEDY FAMILY From Jbhr» Fitzgerald Kennedy I Sorry I had to leave right away, I look down and smile at you every day. "Little Patrick” to say, “Hi,” j I love you. I’m happy, so please don’t cry.' And Caroline. I’d like to say, j How proud daddy was of you that day. When you stood like a lady and . watched me go by, ' And like mommie you tried not to cry. Little Johnny now your a big man, So take care of mommie the best you can. . ; You were like a soldier that "salute” was so brave, Thanks for the flag you put on my grave. And Jackie I. had no time for i But I'm sure you could see the fairwell in my eyes. ( Watch over our children, and love them for me, Til treasure our love through eternity. ’ So please carry on as you did before, . » Til all of us meet on Heaven's ' bright shore. f. TO GO SOUTH SUNDAY Y Mrs. Tom Socks of Syracuselake will leave by train Sunday! Mr Florida, where she will spend; the winter vacationing in the Fort > uauderdale area

WO' ANNOUNCING — THE OPENING OF—- — TAP Draught Beer - BeerandWine ' • ■ I r ,- --■ ' Cold Beer Carry-Out Complete Dinners - Sandwiches • STEAKS • CHOPS • SEA FOOD . __ . , ' Wawasee Bowl South of Syracuse on Road 13

Syracuse Nazarene Youth Take Over The youth of the Syracuse Nazarene church had charge of the Sunday school as well as the morning church service. Various young people acted as Sunday school superintendent, Sunday school teachers, and ushers in the Sunday school hour. Armorette Arlic played a claimet solo, and an instrumental group consisting of Jackie Bustler, Pat Lyon, Maude Pentose, Jim Payton and Jim Bustler brought two special songs. Those acting as Sunday school teachers, under the guidance of the regular teachers, were Carolyn Sloan. Pat Newcomer, Lucy Straw I ,’ Bonnie Riggs, Sue Hoover and Joe Conrad. Steve Conrad, .acted as Sunday school superintendent. David Riggs and Steve Conrad | were ushers. A very challenging and inspiring message was brought by Miss Jackie Eustler. one of the young people of the local church. In keeping with a “Youth Week” ' emphasis, on Saturday a banquet : will be provided for the group by members and friends of the I church. a As a climax to “Youth Week,” Rev. Carl Gongwer. a returned missionary »from Mexico, will bring the evening message on February 2. at 7:30 p. m. A portion of the service will consist of the showing of slides made during his term of service in Mexico. Glenn L. Skinner To Graduate From Naval School Glenn L. Skinner, fireman apprentjAv. USN. son of Mr. and Mrst Lavem Skinner of Leesburg is scheduled to graduate .February 14 from the Electrician's Matte school at the naval training center. Great Lakes. 111. He was trained in the repair, maintenance and operation of all modern naval electrical equipment. Additional studies coyer the preparation and use of electrical blueprints and wiring diagrams. Great Lakes is the largest naval training command in the country and is headquarters of the Nihth Naval District.

i WEEK END SPECIAL AT HOWARD'S FINE FOODS 1 MILE SOUTH OF SYRACUSE SATURDAY — 4 to 9 p.m. SUNDAY — 11 a.m. to 7:30 p.m. OVEN BAKED SWISS STEAK COMPLETE DINNER From Appetizer to De»»ert $1.50 FOR ADULTS 75< FOR KIDDIES UNDER 12

Church of God Fellowship ; Class Meets -1 The Fellowship class of the ; Syracuse Church of God met I Tuesday night, Jan. 21, with Mr. I and Mrs. James Druckamiller. A r chili supper and ice cream and - cake were served in honor of Mr. - Druckamiller’s birthday. ; | The president. Rev. Walter Wil- • ( liams. had charge of the business *. session. Roll was called and minI utes of the last meeting read and I approved. The report of the treas- > urer was heard. t. Mrs. Druckamiller read the 12th chapter of Romans and Rev. Al- [ bert Troup gave comments on the I i lesson. Rev. Victor Yeager led in . prayer. Mrs. Walter Williams had I the entertainment. She read an I article on each of the 12 disciples . with some words missing, called t I “the missing link." The group •• | were to discuss the missing words. | Mrs.’ Albert Troup dismissed with prayer. The February meet1 ing will be at the home of Rev. and Mrs. Victor Yeager on Februj ary 18. WIN-A-COUPLE CLASS HOLDS ELECTION The Win*A-Couple class of the ( Church of God in Syracuse met at the home of ’pastor Jir i McKibbin : - at 7:30, Wednesday, J. n„ 22. ! Election of officers ° w’as held i with the following officers being elected* Jack Elam, president; ’ Paul Yeager, vice president: and : Mary Jo Lundy, secretary-treas-urer/' Refreshments of popcorn, cookies. homemade ice cream and coffee were served by the hostess to 18 adults and 16 children present. The next meeting will be at the home of Mr. and Mrs. Calvin Knapp February- 19 at 7:30 pm. A box lunch social will be the highlight of the evening. COURT NEWS Byron How-ard Feruida, 19, of r i 2 Milford, farmer, and Cheryl Ann Smith. 18, jo r r 1 New Paris recently applied for a marriage licence at the county jelerk’s office in Goshen. ♦

Ik !■ I w ONLY AT wR BB J k 4e k I *1 i mBSf

Because motorists are accustomed to seeing pedestrians at intersections, they are not caught off guard as easily as they would be upon seeing a pedestrian in the middle of the block. “Cross Only at Comers” is an important traffic safety slogan for both school children and adults to remember. This theme for the February safety poster, distributed by the Chicago Motor Club to more than 45,000 grade school classrooms, cautions all pedestrians to cross, at comers where it is always safest Remember: Cross only where you are safest—at comers—and make it a habit to follow this rule!

BABY SHOWER HONORS MRS. LLOYD ! KAMMERDIERNER ■ ] ■■ ■ I Mrs. Volney Kammerdierner entertained at a pink and blue show- ; er Sunday afternoon. Jan. 19, in j her home north of Syracuse for j her daughter-in-law, Mrs. Lloyd Kammerdierner of Syracuse. ] Those attending were Mrs. |1

SUIT CLUB WINNER THIS WEEK WAS MRS. BUTCH NILES — Syracuse TOM SOCKS SPORTSWEAR Wawasee Village

------- ® WAWASEE ■ i Village Hdwe. I | Plumbins & Heating > $ J Syracuse. Indiana , ■Ri XztHhotfa Asslslahf Whenever _J i —. ' s '' r ■ ‘ 1 C~^« a i H MßH nnhnhn Act Mow Seal Out Wi " ter 5 •• • Cold...' NEW ttfc fc F,UOreSt “ l Dr ° P U ’ ,rt <hL, (' V 25 FtHm'rfclt The greatest odvence ever felM\ THERMKING C i n portable lighting-mokes all • Never gets hot! other droplights obsolete! I . Shock r. s is.ont! sp£( . |Al <ggg B ST* • Costs 10 times longer! S3T • Not harmed by oil, water or adds! • Safer in explosive fume and gas areas! jr ilmwß 5,6.95 Suggested Retail Price IwflP 7 . 35 C isag ” — v<,,ae [Or* "" 4s> Cover up to 3 Lineal FL of Pipe Special ' /gh| WRAP 0N electric - - —for- — HEATING TAPE #| doors & windows =S J lB FOOT ' —wwm!RctSh bound - oHir ;„v S’!- 85 19|Kp» few "‘“g*™ 1 * S — wt~PIN< 35 Lineal feet of 3" wide, Vi u thick Fiber Glasi bwlation «JQ > with 40 Lineal feet of 2" Vapor Seal Tape only .00 goc Valve Door Bottom fetri • V ‘«» BBBCIAI • |Ttl “•’"' “" d Sj|l EVEREADY I,SEI HASHUGHT BATTERIES lg»] lgs ew I*2 25/ SIZE "0" MsaHnMHHUUMauMNNTerTT 1 " » VM — * * " AMERKAN MADE • 8 Point ’L < '±™ --•— "GREAT STATES" HAND SAW I ~ B A ■ |> BOOSTER 8 point hy-carbcn teeth, hard &4| ® CABLE SET ? wood handle with nickeled • n. EXTRA FLEXIBLE wooa nanaie with nrcwtcu -r - w COppER | NSULATED screws and 26" tempered steel blade .... ‘ B WIRE U 35 Brice.

George Lewallen. Mrs. Charles Lewallen. Mrs. Catherine Babcock, Tonda Miller, Mrs. John Hartzler and Miss Goldie Newcomer. all of the Syracuse area. Attending from New Paris were Mrs. George Lewallen, Jr.. Mrs. Dean Lew-alien, Mrs. Merrill Postma. Mrs. Floyd Shafer, Mrs. Arnold Mauzy. and Mrs. Ralpn Kammerdierner. and Mrs. William Rumsey of Goshen.

JUNIOR MOTHERS I CLUB HAS ELECTION The Syracuse Junior Mothers chib met Monday evening, Jan. 20, in the Syracuse kindergarten room. Miss Karel Hollingsworth showed the items the Junior Mothers club had purchased for the] room. The group then went to the home of Mrs. James Hughes for the business meeting. The vice president, Mrs. Dale Allen, presided. The program committee announced plans for a husbands party to be held February 8, §at 6:30 p.m. in the home of Mrs. George Walbridge. An election of officers was held, elected were president. Mrs. Dale Allen; vice president, Mrs. Garl Hadley; treasurer, Mrs. Arthur Mabie; secretary, Mrs. Don Arnold; membership chairman. Mrs. Paul Moore; program chairman, Mrs. Jay Peffley, project chairman, Mrs. Eugene Hall. Elected as finance chairman was Mrs. Edgar Speer; social' chairman, Mrs. Wallace Liniger.

Welcome To - / THE NEW OLE HICKORY — Milford, Indiana — • NEWLY DECORATED • NEW BOOTHS • NEW SHUFFLEBOARD • DANCING PERMIT APPLIED FOR BEER ■ WINE - We Welcome You -

Mrs. Don McNamara won the Sunshine gift. Assisting MrsHughes were Mrs. Allen and Mrs. - McNamara. There were 12 members, and two guests, Mrs. Peggy Thomas and Mrs. Tom Prickett, present. c

NEVER Wtefllfr YOUR OR/ IKwAar amuw- nauxNfF fe OF an/BS) UHUM WU CAKRY TOO AMMT ■