The Mail-Journal, Volume 2, Number 50, Milford, Kosciusko County, 16 January 1964 — Page 12

THE MAIL-JOURNAL Thursday, January 16, 196*

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: Spotlight on Improving Business .. . Selling And Promotion Results In J Retail Changes Since World War II By arch Baumgartner Publisher THE MAIL-JOURNAL bl’ . '

The modem drug store bears little resemblance to the drug store of 1935. The grocery supermarket is a creature of post World War II retailing. . Some retails have not recognized the extent of change and how it has affected selling and promotion methods. Some furniture stores, for instance, are not fully stimulating the available market, because the managers feel that furniture buying has changed little since —I9OO. • Recent changes which effect the furniture market include: 1. A new attitude, amongyoung people toward the acquisition of furniture, before and after marriage. Two generations ago a young couple was likely to sacrifice to acquire quality furniture. But the young couple today is < likely to invest savings in an expensive automobile or other luxuries. I

County Basketball Tourney Receipts Total $7,039.75, According To Report

K total of >7.039 75- was received as income at the recent county basketball tournament at Warsaw. according to the finance committee s report today: Donn D. Kesler, Fred Haney and Ray Miller are on t®e committee which made the report. There were a total of , 1,670 season tickets sold at $3 each for $5,010, and 2.705 session tickets sold at 75c each for $2,028.75. The money count at the door was SI.OO long, the report read. Tickets Sold Tickets sold were as follows:

Distribution to schools is as follows; 19*!3 1964 j AKRON CLAYPOOL $547.03 LARWILL (Etna Green • $556.03 , s*B9 34 LEESBCRG- $54553 , It MENTONE ♦ $554.53 MILFORD " $554.52 s4B< 84 I NORTH WEBSTER $559.03 $492 34 riERCET(.N , $550 03 J*63 .34 SIDNEY $562.03 $495.33 SILVER LAKE 225 5496 83 SYRACUSE $563.53 $496 83 $6114.82 $5381.21 j Distribution to Schools Transportation (50c per mile — one wav> — 1964. School Distribution Miles Amount Total AKRON $468.34 ■, 23 $34.50 $502.84 CLAYPOOL $46834 8 $12.00 $480.34 Larwill $468.34 14 S2IOO $48934 I FFSBURG $468.34 7 $10.50 $4 <8.84 MKVTOfc • 13 «>““ H B ™ ««« 13 »»*> * 4B7M NORTH WEBSTER $468 34 16 $24 00 $492 34 PIERCETON $468.34 10 $15.00 $483.34 SIDNEY $468.33 18 $27.00 $495.33 SILVER LAKE $468 33 12 SIB.OO >486.33 SYRAI’I SE ' $468 33 . 19 S2B 50 $496.83 $5151.71 153 $229 50 $5381.21

' "* • mi*k«x» nun**. ck. "When you suggested Niagara Falls for a honeymoon, I thought you were strictly from Squaresville!" , 1 ■ . 'UOvlw ’ ' 1 ‘ ,£]■■ .

■ | '.. ~..-„ i-i.. ... NEW INSTRUCTOR — Pictured above ia Miea Anne Parrish, 23, Mannahns, MR*. She has just WM over the duties as head director at Mount Wawasee. Mias Parrish, a certified ski instructor, Central Division, United States Skiing Association, taught at Shanty Creek Lodge near Mancelona last winter. The new director was the First

ii 2. The stratification of demand i for furniture according to Income. , I Middle income families, who control the bulk of consumer spending, tend to think that everything in a fumiutre store is tco shabby for them or too expensive. 3. The dependence on consistent advertising to create long range demand. Alert -merchants recognize that erratic, splurge sales do not build a consistent consumer I demand. 4. The failure to recognize that this is ah era of gift buying. Furniture can be among the most appreciated of gifts. Yet few furniture merchants advertise accordingly. The furniture business is only an example. Other old-line retailers have watched competitors take over business which could be theirs, because they fail to recognige the necessity of consistent advertising investment ,

Akron. 116. $348; Claypool. 81, $243; Larwill, 28. SB4, Leesburg. 94. $282: Mentone. 312, $936; Milford 171. $513; North Webster, 159, $477; Pierceton, 237, $711; Sidney. 75, $225; Silver Lake. 96. $288; Syracuse, 224. $672; WarI saw, 55. $165; door. 22, $66. | Comparison I Total ticket sales and receipts l were down from last year’s tournI ey, as crowds indicated. Last year ’ there were 1.756 season -tickets I sold and with Session tickets tola led 3.008. This year there were j 11.670 season tickets sold, and with i I session tickets totaled 2,705. ; I

woman certified under the new U. S. A.- wide American technique. She passed the director's course with full pin in 1963 .dftM failing in her first attempt in 1962. Miss Parrish was a member •of the Mancelona high school ski team for four years and a member of the women’s ski team at the University of Michigan for two

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INSTALL OFFICERS — New officers for the Syracuse Masonic Lodge No. 454. F. A A. M, were installed at the lodge hall Monday evening. In the above photo, front row, left to right, are Steven Keim, junior stewart; Hugh Neer, junior

Ho Injuries As Three Cars Crash At Syracuse Vehicles operated by Steven Weisser of r 1 Milford, Cleo Singrey and John Sparkling both of Syracuse, collided at 5:30 pm. Thursdays Jan. 9. on state road 13 I just inside the Syracuse town 1 limits. Mr. Singrey was preparing to make a turn when his auto was, struck from behind by the car op- I erated by Mr. Weisser. The Sing- i ray vehicle was pushed into the £ path of the auto driven by Mr. 1 Sparkling. ( Deputy' marshal Fred Personette reported damage to. the car 1 Weisser was driving at SSOO, $75 s to the Singrey car and $250 to 1 the Sparkling vehicle. 1 —. i . ■ I SYRACUSE CRAFT CLUB MEETS The Syracuse Craft club met Monday. Jan. 6 in the home of || Mrs Edith Rhode. A dessert was j served at 7 p.m.. followed by a short business meeting presided over .by president, Miss Priscilla ; Rhode. 1 Since this was a make-up meeting many projects were in the offering. Some were ceramic painting, plaque painting, making felt book markers, and decorating j miniature fruit candlestick rings. Many' projects for future lessons | were presented and discussed. The next meeting will be with Mrs. Arnold A. Pfingst, Monday, Jan ■2O at 7 pm. Mrs. Russell Ruch Entertains Canasta Club Mrs Russell Ruch of Milford i entertained the members of her canasta club Monday evening in her home. Mrs.-Ralph Berkeypile i won high and Mrs. Paul Mathews won low. Others attending were Mesdames Dale Stump. Herbert Felkner, Robert Hall. William Leemon and William Burgett. Mrs. Ruch served refreshments of ham saladi sandwiches and coffee. Turkey Creek Ladies Aid Entertains Bethany Ladies A d Wednesday The Ladies Aid of the Turkey Creek Church of the Brethren entertained the Ladies Aid of the Bethany' Church of the Brethren . Wednesday at an all-day meeting, of work and fellowship. Mrs. Cart Shearer at Milford was the guest: speaker.

Best Buy McCULLOCH Here’s your “best buy" in an economy saw that’s fast and * dependable on even the toughest cutting jobs. Fun-sized 17” bar. famous McCulloch Super Mac chain as well as a host of other features make the McCuNoch MAC 15 the natural choice for cutting firewood or fenceposts, clearing campsites or pruning trees. It will be "T $12495 On display at RUCH LAWNMOWER SERVICE AND garden center — Rush to Ruch —- . Syracuse, Indiana

deacon; Robert Firestone, senior warden; Gale Benner, worshipful master: Herman Broekers, senior deacon; Tom Prickett, tyler; and Cart Myrick, outgoing worshipful master. Back row, I to r, 9ohn Craw, installing chaplain; Everett Keter-

CATCH BIG BASS ON SYRACUSE LAKE John Holloway, Sr., Syracuse, caught a large six pound, nine ounce bass on Syracuse Lake at about 10 a. m. Wednesday. i John stated, “It’s not a record, but it’s a real big one, all right.” MILLER-WINELAND ENGAGEMENT ANNOUNCED Mr. arid Mrs. Arthur Miller of Leesburg announce the engagement of their daughter. Miss Sheryl; to John Wineland, son of Mr. and Mrs. Walter Wineland of Cromwell. j A 1963 graduate of Leesburg high school. Miss Miller is presently ’ employed at Plax Corp, at Ligonier. Her fiance is a 1962 graduate of Cromwell high school and is employed at Juday Electric Co. in Cromwell. No date has been set for the wedding. Circle Three Os WSCS Meet* At Rhode Home Circle three of the Women’s Society of Christian Service of the Syracuse Methodist church met at the home of Mrs. Edith ; Rhode, Thursday, Jan. 9. A one o’clock dessert was served by Mrs. Rhode and her co-hostess Mrs. Mamie Wesner. Mrs. William T. Jones, Jr., W’SCS president, and Mrs. Edgar Speer were guests. Mrs. Vern Brinkman, chairman, presided and Mrs. Jack Vanderford gave the devotions using as her theme ”An Acre of Diamonds.” - . There were 14 members present The next meeting will be held February 6 in the church parlors.

YOU STILL HAVE TIME TO OPEN A CHRISTMAS CLUB 4% Paid On Time Deposits 3% Paid On Savings Accounts WE INVITE YOU TO USE THE FOLLOWING SERVICES: CHECKING ACCOUNTS SAVINGS ACCOUNTS CERTIFICATES OF DEPOSIT CHRISTMAS CLUBS COMMERCIAL LOANS REAL ESTATE LOANS FARM LOANS AUTO LOANS HOME IMPROVEMENT LOANS PERSONAL LOANS SAFE DEPOSIT BOXES BANK MONEY ORDERS TRAVELERS’ CHECKS COLLECTIONS • TRUST SERVICES Night Depository Service AB Accounts Insured Up To SIO,OOO by the Federal Deposit Insurance Corp. Start a Savings Account With Us Today iffip First IT National Bank N Os Warsaw QI OFFICES IN Hhffj Warsaw, Milford, Claypool I’W MTMBEK FTOKBAL KESYKVE SYSTEM SMB fafeMailS FEMKAL MVOBrr WSVBAMCB COBFOBATIOM

ing; Joe Bushong, installing master; Don McNamara, senior stewart; DeLoss Weaver, installing marshal; and Keith Koble. secretary. Joe Bushong is trustee for one year, Ray Buhrt for two years, and DeLoss Weaver for three years. A Mail-Journal staff photo.

MRS. VERNON MAY HOSTESS TO BUSY HOMEMAKERS CLUB The Busy Homemakers club *met Wednesday. Jan. 8. at the home of Mrs. Vernon May of Milford. President Mrs. Frank I Charlton opened the meeting: "America The Beautiful" was sung. ' - For meditation, Mrs. Glen Pinkerton read "New. Year Wishes" and Mrs. Charlton read “Don’t Quit.” Health and safety lesson, a review on "Civil Defense”, was ; given by Mrs. Ralph Neff. Dues were paid and new books given out. History of the song of the month, “Home on the Range,” was presented by Mrs. May and sang. An interesting lesson entitled “Color in the Home” was given by Mrs. Ralph Neff and Mrs. Charles Teeple gave the lesson on social securities and taxes. During the social hour, Mrs. May and co-hostess. Mrs. Ralph Tusing, served delightful refreshments. Mrs. Ralph Neff won the door prize. The next meeting will be held i Feb. 5 at the home of Mrs. Mace : Hollar, SYRACUSE SADDLE CLUB MEETS The Syracuse Saddle club held its January meeting, Sunday, Jan. 5 at the club house. A pot luck dinner was served at noon. The business session followed and was conducted by the president James Chambers. Mrs. Richard Ahrens and Mrs. William Kerfin were on the program committee and games were played. There were 22 present. The next meeting will be held I February 2 when plans will be made for the coming horse show'.

j Syracuse Bank • (Continued from page 1) Huyette of Lake Wawasee as vice president. He is a lifetime resident of Indiana, formerly of LaPorte and Bluffton. He is a Purdue university graduate and is the district | sales manager of the Electronic Component Division of the General i Electric Co. I Lois Schleeter continues as assistant cashier. At the Tuesday evening meeting Everett Lindley, who has been cashier of the State Bank of Syracuse since May 1961. tendered his resignation. He is now on vacation. Mr. Lindley told The Mail-Jour-nal he is not ready to divulge his future plans at this time, but that he hopes to remain in the community. liie Lindleys came to Syracuse from Frankfort, Ind., and reside on r 4 Syracuse. Mr. Lindley has been active in civic affairs. Richard L. Gast, who has been associated with the bank for the past tw’o months, resigned effective Wednesday evening, and is accepting a banking position at Redkey, Ind. In commenting on the change. Noble C. Blocker noted the Syrac-use-Wawasee area as well as the bank itself have enjoyed substanti- : al growth during recent years. The introduction of experienced young men into the bank should insure this continued progress. MISS RUTH ANN HAENNY TO SPEAK AT MILFORD CHURCH - Miss Ruth Ann Haenny will be the guest missionary speaker Sunday evening at 6:15 during the evangelistic hour of the Christian church in Milford. Miss Hacnnj' will speak and show slides on the w’ork at the Christian Indian School in Sedona, Ariz.

JANUARY [H= MH = I

y 3 OFF WINTER MERCHANDISE CLEARANCE

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1/3 OFF OH MEN’S ANO WOMEN’S WINTER MERCHANDISE Ladies' Menis • Sweaters • Suits • Skirts • Sports Coats • Car Coats * Sweaters f • All-Weather Coate • Slacks • Slacks • Hush Puppies . • Stretch Pants • Hats • Knit Dresses • p ew Popular Brand • Hush Puppies White Shirts TOM SOCKS SPORTSWEAR WAWASEE VILLAGE SOUTH OF SYRACUSE

THOMAS MARTIN ON L U. STEERING COMMITTEE Thomas Martin, r 2, Syracuse, is a member of the steering committee Mor the 1964 Indiana university sing. The program, sponsored annually since 1932 by the campus YMCA and YWCA, will take place on February 29 with afternoon and evening performances. The sing features musical competition between L U. housing units with skits and comedy acts. Martin is a member of the program committee.

NEW AND USED AUTO PARTS Syracuse Iron, Metal and Auto Wrecking PHONE: 457-3555

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MILFORD WSCS HONORS MRS. RICHARD SUMNER Mrs. Richard Sumner of Milford was pleasantly suprised Thursday morning, Jan. 9, as she was feted as guest of honor for her birthday at the regular meeting of Women’s Society of Christian Service of the Milford Methodist church. The meeting was held in the church fellowship hall.. Delightful refreshments of various breads and coffeecakes w'ere served by Mrs. Glenn Brown and Mrs. Williarti Martin, hostesses.