The Mail-Journal, Volume 2, Number 49, Milford, Kosciusko County, 9 January 1964 — Page 12

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THE MAIL-JOURNAL

I Spotlight on Improving Buainew ... I Function Os Retail Store Undergoes I Drastic Change Since WWII s | By ARCS BAUMGAZTNEX | | Pub Haber THB MAIL-JOURNAL

The functon of the retail store has undergone drastic changes since World War n. The nature of the change has been described by advertising executive Arthur Fatt: -Once retailers controlled their markets. Stores were buyer centered ... Today’s store function, whether it's a department store, chain store, or independent speciality store is primarily to satisfy demand”. Mr. Fatt indicated that advertising techniques had been greatly affected by changing marketing methods. Increasingly, consumers are sold on the idea of buying certain brands or certain types of products through national advertising. Consequently today “the main retail function is to convey pre-

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ENGAGEMENT TOLD — Mr. *artd Mr*. Carl Drudge of r 1 Mil* ford have announced the engagement of her daughter, Miss Marlene Kay Martin, to Jon E. Hershberger, son of Mr. and Mr*. Harvey Hershberger of r 1 Bremen.

Jurors Drawn For January Tenn I Miss T. Elhna Scott, county clerk, drew names of county persons to serve on the grand jury and petit jury during the January term , of the circuit court earlier this , week. > ’ | Present when the clerk drew the ’ fiames were jury commissioners < Andrew J. Engle and Virgil beck. J Grand jury member of the i ] Lakeland area is Max E. Thomas• i of r 1 North Webster. 11 Among the cwelve names drawn; I as pcWt jurors \-re Ira Miller, r 1 < M.aord; Edwin A. Kleinknight, . Syri.tise; jknd WiSard T. Templin, < r 1 Milford. In the list of additional names drawn as petit jurors vii re Emma , Lehman, r 2 Milford: Lowell Anglin. r 2 Nappanee: Harold Geiger, Milford: John Ervin Beamer, ,r 3 Syracuse; Merle C.Campbell. Milford; Mary B. Miller, r 1 Syracuse; Gail G. Conklin, r 1 North i Webster; Mabel M. Arnold. Syra- I cuse; and June Auer, Syracuse. NEW FURNACE IN ” CROMWELL SCHOOL CROMWELL — Cromwell students returned to their classrooms Monday after enjoying a prolonged vacation. During the holidays the old oil furnace at the Cromwell school was replaced with a new natural gas furnace. The gas hook-up was made on Friday morning, accordto Jay Peffley, NIPSCO representative. TWO COUNTY RESIDENTS LOSE DRIVER’S LICENSE Two Kosciusko county residents have had their driver's license suspended, according to the latest report from the Bureau of Motor 1 Vehicle* in Indianapolis. They are as follows: ) Richard H. Anderson, 427 West ' Perry. Warsaw, from 10-11-63, for matters appearing on record point* <r Claude Chadwick. Country Chib Rd., Warsaw, from 11-28-63 to 11-28-64. for leaving the scene of an accident LEAVE FOR TEXAS Mr. and Mrs. John Gardner, Sr., of Milford left yesterday (Wednesday) for Corpus Christi. Tex., where they will visit with Mr. and Mrs. John Gardner, Jr, and tomfly. The Gardners expect to be gone three week*. ,

Thursday, January t, IM4

■ sold merchandise from the asi sembly line to the hands of the consumers”, he said. 1 "The purpose of all advertising • is to make sales, both for the manufacturer and the retailer”. The pre-sellng done by manufacturers, is only a first step. Fi- ’ nal sales are made in a particular ’ store as the result of local adver- ’ Using, especially newspaper advertising. “Store preference" is a passing phase of retailing. The ’ present-day consumer may desire a particular brand or a certain kind of product, but does not go to a special store looking for it i The sales is likely to be made at the store, which through local has informed the consumer that < desired product is available.

Miss Martin Is a graduate of . New Paris high school and is employed by Sorg Products at Ligonier. Her fiance was graduatedfrom Bremen high school and Is employed at Starcraft Boat. - j No date ha* been set tor the ' wedding.

Karl McGarvey Re-Appointed To Plan Commission Judge Gene B. Lee, acting upon a petition filed by the Syracuse town plan commission, has reappointed Karl ■ McGarvey. Lake Wawasee. as a citizen member of the commission. McGarvey is a Republican. The commission, through the petition, asked for the appointment of h Republican residing in the jurisdictional area outside the boundaries of the town of Syracuse. McGarveys term expires January 1. 1968.

Best Buy McCULLOCH Hera’s your “bast buy" in an economy saw that* fast and dependable on even the toughest cutting joos« FUMzed 17* ter* famouo fficCuHoch Super Mac chaM as w*a as a host of other make th* McCußoch MAC 15 the natural choice for cutHeg firewood or fenceposts, clearing csmpcttss or pruning tree*. ttwW bo Ew *124» I , . On display at RUCH LAWNMOWER SERVICE AND GARDEN CENTER —— Rush to Ruch —

Town Board • (Continued from page 1) - nois firm stated that with the conventional plant it would take a town employee two, three or four hours a day, six or seven days a week to see that the chores „around the plant are completed. An oxidation system or pond would only have to be checked once a week. This too must be considered before the final plans are drawn up. Following the explanations several questions were asked by town board members and attorney Logue One question asked was about storm sewers being combined with the disposal sewers. Mr. Woodman’s answer to this question was that the state does not allow combined sewers. Following the discussion Darrell Orn made a motion on a plan for application for the preliminary project. This was seconded by Mr. Rink and passed by the board. Other Business Fire chief Harold Kaiser was present and a aired how much was appropriated to the department. He then asked for the board’s cooperation in not paying bills for the fire department until he has seen and approved them. The board agreed to do this. Street and water commissioner Marion Deeter questioned the board on the repair of the streets in the spring. He stated that many are in need of repair. He was instructed to prepare a list of streets that are in the worst shape and present it to the board at the next meeting. Police chief Clifford Pierson stated that the t own needed two new flags to replace torn ones now in use. Mr. Rink was instructed by the board to purchase these flags from the Milford Legion. -I Chief Pierson also reported to the board that >2OO had been received from Chore-Time equipment for checking the plant at night. The money will be used to purchase a fingerprinting kit and to purchase new uniforms for the officers. A letter was read by clerk-treas-urer Baumgartner on the need of street lights in Milford. Since no money was put in the budget for this nothing can be done until next year. Another letter from Bill Carroll was read. This letter, published |n last week’s issue of The Mail-Journal told of the condition of a vending machine on Main i street. Board president Rink stat- !

Due To The Fast Selling Pace Os The “Total Performance” w JF 64 We Have Accumulated A Large Selection Os Used Cars TO MAKE ROOM FOR MORE WE HAVE SLASHED PRICES ON THE FOLLOWING CARS

’6l CHEVROLET Impala. 4-door, full power, one owner. Save ’6l CHEVROLET Wagon, 4-door, V-8, P. Steering, clean, low miles *6l CORY AIR Coupe, 3-speed, stick, green color. Save *6O CHEVROLET Panel, 54-Ton, one owner, new paint. Save *59 CHEVROLET Bel Air, 4-door, V-8, P. Steering, dark blue ’56 CHEVROLET Bel Air, Hardtop, V-8, black & white clean

Fords ’63 GALAXIE 500. 4-door, V-0, Power Steering ’63 FORD WAGON V-8, P< S., *62 GALAXIE 500, 4-door, one owner, sharp. Two to choose from ’6l GALAXIE Hardtop, V-8, P. S., ! Hack 60 FORD Tudor, V-8 *59 FORD Hardtop *SBFORDWagon

C. S. Myers, Inc. DEALER SERVING THE LAKE AREA” — Famous For Fords For 25 Years — PHONE: 658-4881 MILFORD — —, ____S

ed that this machine has been replaced with a new one. Following the reading of the claims the meeting was adjourned for the evening. Present were those mentioned above and police officers Dave Hart and Darrell Johnson. Milford Monthly Police Report I r The following report has been released by Milford’s chief of police Clifford Pierson for the month of December. Traffic 2 Parking . 2 ITOWI6T Z Warnings 1 Accidents 8 Dog Complaints 3 Misc. Complaints 13 House breaking and entering .. 2 Assault and battery ..2..... 1 Chief Pierson reports that the breaking and entering are still under investigation. The car was driven 1,251 miles during the month. MILFORD OES MEETS FOR REGULAR MEETING JANUARY 1 The members of the Kosciusko Chapter No. 160 Order of Eastern Star of Milford met January 1 for a regular monthly meetng. Worthy matron Mrs. Harry Schultz and 1 worthy patron Joe Estep were in • charge. - The social committee consisted erf Mr. and Mrs. Wayne McCarter, 1 chairmen, Mrs. Plomer Michael, . Mrs. Stanley Scott and Mr. and • Mrs. Kenneth Ryman. Lunch of ! fruit cake, cookies and coffee was 1 served by the committee at a ’ table deocrated with a small New Tear's baby» Election of officers will be held at the next meeting on February 5. ICE FISHING HOUSE BROKEN INTO An ice fishing house on Syracuse Lake, belonging to Michael McDonald of Nappanee, was brokinto and several items taken. Mr. McDonald reported to Syracuse police Friday, Jan. 3, that the lock on the fishing house had been pried off. . Syracuse marshal Don Enyeart. stated that a transistor radio valued at >45.45, two lanterns val1 ued at >32.50 and an ice auger ' valued at >10.15 were taken.

OTHER BUDGET SAVING TRADE-INS

No. Webster Board Reappoints Paul Sherwood Paul Sherwod of North Webster was reappointed town marshal of North Webster Tuesday evening at the town board meeting. Tony Strombeck was reappointed as deputy town marshal Attending the meeting were James Griener, president of the board, H. A. Ganger, clerktreasurer, Ed Likens and Paul Royer, members. INTERMEDIATE MOTHERS HOLD ELECTION RECENTLY The Syracuse Intermediate Mothers* club of Syracuse met at the home of Mrs. Maurice Koher with 22 members answering roll call Mrs. Avon Bushong presided at the business meeting and the following officers were elected for 1964-’65. President, Mrs. Maurice Dorsey; vice president, Mrs. Ray Buhrt, secretary-treasurer, Mrs. Feri Rhoades; program chaiman, Mrs. Maurice Koher; project chairman, Mrs. Harold Kline; membership chairman, Mrs. Luther Cripe; social chairman, Mrs. Raymond Jetmore; Mrs. Earl Money, scout cabin board representative; and Mrs. James Stucky, spring party chairman. Mrs. Harold Kline won the sunshine gift Mrs. Koher and her assistants, Mrs. Rhoades and Mrs. Money served a dessert and coffee. The next meeting will be with Mrs. James Stucky on January 20. RETURNS HOME AFTER WORKING IN PUERTO RICO Miss Thelma Eisenhour, daughter of Mr. and Mrs. Roy Eisenhour of Milford, has returned home after spending the past two months working ih a hospital at Castaner, Puerto Rico. A registered nurse, Miss Eisenhour has returned to her job with Dr. Lee Smith in North Liberty. NEW SUBSCRIBERS Mrs. Robert E. Jarrett, 205 S. 11th street, Frankton, Ind. Miss Sherrie Brown, 820 Stratford Road, Avondale Estate, Ga. Ed Malchow, 404 E. New York St., Knox, Indiana, 46534 Don Ruple, 206 South Huntington, Syracuse.

’6O OLDSMOBILE Wagon, \-8, Full Power, one owner, white *SB THUNDERBIRD Convertible, Full Power. See this classic. Buy now! *59 MGA Sports Car, red, 4-;speed SBOO *63 FALCON 4-door, red, 6 cyl., automatic, one owner *62 FORD Wagon, V-8, automatic, white. Nice family car *6l FORD Convertible, V-8, 390, Cruiseomatic, white, red interior *6O LARK Wagon, V-8, one owner. Save.

Trucks *62 FORD ECONOUNE Van, white one owner *56 54 Ton Pick-up, Ford V-8 *54 % Ton Pick-up, Ford, V-8 IF YOy DONT SEE MYERS BEFORE YOU BUY — WILL YOU PAY l)6o MUCH?

TEEN PARTY HELD JANUARY 4 A teen party in honor of Miss Vicki Smith’s 13th birthday anniversary was held Saturday, Jan. 1 4, in the Drake Apartment Bowling was first on the agenda : with games and supper later, i Prizes were won by Sally Rodg- 2

MILFORD LIONS CLUB FISH FRY SATURDAY, JAN. 25 — SERVING 5:30 TO BPM — MILFORD FIRE STATION • ' ' ■ ' ' \ ■ 1 'Y -J A ■!: ■ ' ■ • ‘ • Proceeds go toward a new pier at Waubee Lake 4 ADULTS: $1.25 CHILDREN UNDER 12: 75<

JANUARY

y 3 OFF WINTER MERCHANDISE CLEARANCE

/ ><sy?\ y yVj-*

1/3 OFF ON MEN'S AND WOMEN'S WINTER MERCHANDISE

Ladies' Sweaters • Skirts • Car Coats • All-Weather Coats • Slades • Stretch Pants • Knit Dresses • '• Hush Puppies .

TOM SOCKS SPORTSWEAR -■. p ’ WAWA-SFF VILLAGE SOUTH OF SYRACUSE

son and Steve Nickel. Guests included Miss Hodgson, Becky Kolberg, Nancy Coy, Mary Coleman. Greg Talmadge, John Hulley, Bill Pipp, Kevin Robie, Steve Nickel and Chuck Colburn. Sunday Vicki and her parents, Mr. and Mrs. Donald D. Smith, and her brothers, Mike, Roger and Doug and E. A. Drake celebrated

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Men's • Suits • Sports Coats • Sweaters • Slacks • Hush Puppies > Hate • Few Popular Brand White Shirts

by spending the day and evening at Mt Wawasee Ski Lodge and having supper at the B and B i Case in Nappanee. Jay Eisenhour, son of Mr. and Mrs. Roy Eisenhour of Milford, returned Sunday to his studies at I Manchester college where he is a freshman.