The Mail-Journal, Volume 2, Number 44, Milford, Kosciusko County, 12 December 1963 — Page 12

THE MAIL-JOURNAL

12

Spotlight on Improving Business .. . In Newspaper Advertising Last Year Local Auto Dealers Invest High By ARCH BAUMGARTNER

Publisher THE MAIL-JOURNAL

Local automobile dealers invested $161,000,000 in newspaper advertising last year. Classified advertising consumed $87,000,000; $54,000,000 went for display advertising These figures have been released by J. H. Lander, president of the National Automobile Dealers The average dealer, according to Mr. Lander, spent'about $7,000 on advertising during the year. Used car advertising amounted to $3, 000 per dealer; new car advertise ing came to $2,900 per dealer, ether expenditures were for service and institutional advertising. For the local dealer, .three noteworthy points may be found in Mr. Lander’s figures: 1. Highly successfur dealers do not depend upon national advertising to make final sales.

Candlelight Service Sunday Unites Pamela Ann Treesh And James Rummel

A candlelight service held at 7:30 o'clock Sunday evening, December 8, in the Milford Methodist church united Miss Pamela Ann Treesh and James Rummel in marriage. The bride is the daughter of Mr. and Mrs. Glen Treesh of Waubee lake, and the bridegroom is the son of Mrs. Betty Himes of Milford. Rev. Richard Sumner, pastor of the Methodist church, performed the ceremony before an altar decorated with poinsettias and candles. Mrs. Karl Hoover served as organist and Miss Ann Schlbtterback was soloist; Both are Milford residents. ThC bride entered the church in a traditional wedding gown of embroidered slipper satin. The gown featured elbow length sleeves and a basque neckline with a fitted long flowing skirt. She carried a white bridal bouquet. Miss Lou Ann Glass of South Bend served as maid of honor. SADDLE CLUB MEETS SUNDAY The Saddle club met Sunday, Dec. 8, at the club house for a pot luck dinner at noon. The business meeting was presided over by the president, James Chambers of Milford.

After the business session there was a gift exchange. There were 14 members and four guests present. The meeting adjourned early due to the weather. The next meeting will be January 5.

FREE Live Pony Give Dad A HeartSaving Work Horse Lawn And Garden Tractor. WHEEL HORSE OF COURSE, AND GET A PONY, LIVE OF COURSE, ABSOLUTELY FREE FOR THE CHILDREN. Sensational Isn’t It? Make Your Move Now! The Wheel Horse Lawn and Garden Tractor is Excellent For Snow Removal As Well As Its Normal Spring, Summer and Fall Uses. Don’t Delay. See The Complete Line of Wheel Horse Workhorse Tractors at Your Nearest Franchised Wheel Horse Dealer. Special Arrangements Have Been Made To Provide Delivery Os Your FREE Pony At Anytime You Desire Until May 1, 1964.

Nicolai Machine Shop SYRACUSE. IND.

Thursday, December 12, 1963

2. The “average” advertising budget per dealer is hiked by the more successful dealers who spend far more than the typical on iocal advertising. 3. Automobile dealers still regard the local newspaper as the most effective retail advertis ; ng investment. In spite of booming automobile Sales, some auto dealers in small cities find that their business is actually declining. Where this is happening, the dealer could ask if he is actually making the sales effort of his competition in the metropolitan center.. Is he even “average” in using the most effective mass sales tool available to any -local retailer - the community newspaper?

She wore a red velvet gown with white fur accessories and carried a bouquet of white flowers. Mike Treesh, brother of the bride, served- as best man. Ushers were Dane Rumfelt and John Gerberi, both of Milford, Mark and Jon Treesh,.brothers of the bride, unrolled the carpet, and the candles were lighted by Wanda Lynn Beechy and Sherry Lee Vandermark, nieces of the bridegroom. The' bride’s mother chose a red wool dress for the occasion. The bridegroom’s mother chose a white wool dress. Reception Follows A reception followed jin the church, dining room. Miss Linda Miller of North Webster assisted with the gifts and the Misses Gloria Slabaugh, Nancy Ahrns, Joellen McClintic, and Carol Beer, all of Milford, served. The new Mr. and Mrs. Rummel will make their home on r 2 Milford. . STOVE BURNS AT BILL LEEMON HOME Insulation burning out on the back of the oven on the stove belonging to Mr. and Mrs. William Leemon of Milford, caused fire and smoke damage to the Leemon’s kitchen Monday morning at 7:40. Milford firemen answered the call but the fire was out before they arrived. No estimate of damage has been given.

SYRACUSE, IND.

Rush In Christmas Mailing . Starts In Lakeland Area

According to reports from employees at the Milford post office the annual Christmas rush began yesterday (Wednesday) as rural carriers brought in more mail them usual and reported selling a large number of stamps during the day. The Christmas mailing usually begins about the tenth of December. ~ Syracuse Postmaster Ernest Bushong reported that employees of his office began to notice the increase in mailing on Monday of this week. In Milford the heavy mailing is expected during the first three days of next week, however, heavy mail is expected all week as most of the mailing is done the week before Christmas. Postmaster Bushong reports that Syracuse mailing should show a decided increase by next Monday and may reach a peak by the 19th or 20th. Mailing increases are also expected at the post offices in Leesburg and North Webster during the holiday season. Enter Mr. Zip The post office department is getting together with Santa Claus this year to make sure that children who write to the North Pole get an answer from the bestknown citjzen up there. “Part of the post office efforts to encourage a wider use of ZIP coded addresses assures children that they will receive a message from Santa Claus if they write to him by Dec. 15 at .‘North Pole 99701,’ and use their own ZIP Codes in their. return addresses,” postal officials have explained. The enlistment of Mr. ZIP as Santa Claus’ newest helper became a familiar fact to children everywhere on Thanksgiving Day when TV network viewers saw the familial - cartoon character in the traditional Macy’s Christmas parade in New York city. Santa’s reply to the children’s note, to be delivered free of any additional charge through the courtesy of the Postal Service, will be a gaily-decorated card with an appropriate reply to please the children, the local postal head noted. All that is required is the child’s note to, Santa with regular 5c first class postage on the envelope, together with the ZIP-cod-ed address and return address.

RESERVE NOW FOR SPRING OR WINTER DELIVERY with every n p' Wheel Horse Tractor and Rotary Mower Attachment Sold From Dec. 10-Dec. 25,1963 7/ ’• -.1 '>l SBiiiOSfi WHEEL HORSE RIDERS ARE PRICED FROM $494.95

SUIT CLUB WINNER THIS WEEK WAS * ED SPEER — Syracuse TOM SOCKS SPORTSWEAR Wawasee Village Syracuse

Clayton Garden Center NORTH WEBSTER, IND.

BUSY BEES HOLD CHRISTMAS PARTY; INSTALLATION DEC. 6 The Busy Bee club of Milford had its Christmas party at Ruble’s Party House on Friday, Dec. 6. During the short business meeting the members decided to go caroling and to give treats to the homes as usual each year. A Christmas story of the "Disappearing Wisemen” was read by Mrs. James Chambers. A Christmas song contest was won by Mrs. Jack Roudabush. During the gift exchange the secret pals were revealed. Each member also brought a gift for the American Indian girl adopted by the club. Officers Installed The 1964 officers were installed by Mrs. Ray Bray. They are as follows: -President — Mrs. Delbert Moneyheffer. Vice president — Mrs. Joe Estep. Secretary — Mrs. Alvin. Waldbeser. Treasurer — Mrs. Arthur Gilbert. There were fourteen ® members present. Each member received a favor of a nylon net scouring pad from the committee. On the committee were Mesdames Walter Ritter, Estep, Chambers, and Waldbeser. HARTTER FAMILY DINNER AT MILFORD FIRE STATION A family dinner and Christmas party for members and descendants of the late Mr. and Mrs. Jacob Hartter of Milford Junction was held at the Milford fire station on Sunday afternoon. There were 72' present. All nine children of the Jacob/ Hartters were present with their children. Members of the family include Mrs. C. S. (Priscilla) Myers of Syracuse, Alvin Hartter of South Bend, Mrs. Roscoe (Gladys) Coy of Michigan City, Mrs. Harold (Lillian) Crafton of Papakeechie Lake, Mrs. Warren (Leona) Shively of Nappanee, Mrs. Ralph (Hilda) Miller of South Bend, Mrs. Jacob (Magdalene) Kern II of Syracuse, George Hartter of Elkhart, and Mrs. Glenn (Katherine) Price of Milford.

Christmas Program Given At Bethel Church Sunday The annual Christmas program for the Bethel Church of the Brethren, in Milford was held Sunday evening, Dec. 8. The program was varied with several departments of the church represented. It was under the direction of the Christian Education Commission. The prelude was a medley of Christmas carols played by Mrs. Bernice Dwyer at the organ and her daughter, Diane, at the piano. The program opened with the junior high class giving a unison reading of the Christmas story as told in Luke 2: 8-14. This was followed by the congregation singing “There’i A Song in the Air.” The primary department then presented a Christmas acrostic. The meaning of Christmas symbols was then described by several members of the junior department with the rest of the department joining in the finish of the presentation. “Why the Chimes Rang,” was then read by Elmer Sorensen as his family sat around him to hear the story. Tae story of “Silent Night” was then by Mrs. Pearle Wehrly and was followed by the congregation singing the song in unison.' “How Far to Bethlehem Town”

s,-.st. .'i. rS. St* w * I' I Milford Retail Stores j ! WILL BE OPEN UNTIL 9 P.M. II f December 13 thru December 23 $ g CLOSE AT 6:00 P.M. DECEMBER 24 8 ’ ' •» $ ft ATTENTION KIDDIES! | SANTA WILL BE IN MILFORD S » ft ft I Saturday, Dec. 21 & Tuesday, Dec. 24» Come See Him - He Has a Treat For You St . ■ ft $ Sponsored by Milford Chamber of Commerce ft .• . . . ft $ Retail Promotion Committee ft

5$ ’Twas the month before Christmas and all thru the garage not a creature was stirring, it seemed likg rrfirage. Where were the tire kickers, the shoppers galore? /4SBB ™ Where they were is not known, but it is certain that they V . weren’t at Harry and Ernie’s Lakeland Motor Store. 5* So in view of the above distressing facts, Harry and Ernie Wj gave all of their used (and new cars) the proverbial Ax. ' C ' ■ V*. I \ t Take a look at the list of cars below, they will keep you kj? ■s* going in ice, rain, or snow, with a guarantee as long as W you own, and prices that are cut to the Christmas & Should Be Ax Price M lOJLQ Imnarial 4-Door Custom Hardtop, 28,000 actual miles, I 70w impCriCil One-owner, Air Conditioned, Power Brakes, w FS | !SSMSS;?'“ WW ** $4,995.00 $4,495.00 | M 10Z.7 CkaurAlat Impala, 2-Door Hardtop, 13,000 actual miles, ™ I 70v UllvYrUlvl Power Steering, Power Brakes, Power Glide, O 7QC ftft 7 49®1 0(1 Radio, Heater, A local one-owner car, extra sharp , £ r f 7v*VU L t w. M 10Z0 Dlifmanilk Belveder Sedan, Torqueflite Trans., > 1700 I lyiTlOllTn Heater, Two-Tone Paint, White Walls, Never 2,789.00 2,389.00 | | 1962 Chevrolet sU u Sr Trans ’ Rad!o ’ 1,795.00 1,545.00 | I 1961 Chevrolet'”^TSfcß^ Radio ’ Hea ‘' 1,995.00 1,745.00 | IftZVhaJaa Pioneer Station Wagon, Torqueflite Trans., g M 1701 l/Oaye Power Steering, Power Brakes, Power Win- 1 ZQC Aft 1 lOJj (JO & dows, White Walls, Radio, Heater, Luggage Rack IfO7U.UUl f O7U.UU I,U/U.UU | 1960 Ford Heater ’ 1,195.00 1,075.00 | | 1959 Chevrolet S g^ r tt;^o CT S; Power 1,295.00 1,095.00 | b ’ \ % Many more cars to choose from at equally reduced prices. We have 30 new cars from Valiant to Im- . ® perial in stock — ready to go and we’re ready to trade. , is | LAKELAND MOTORS | w' “The Lake Areas Fastest Growing New Car Dealer” g 401 So. Huntington St Phone: 457-4147 Syracuse, IncEana |S % IMPERIAL — CHRYSLER — DODGE — PLYMOUTH K DODGE DART — VALIANT — DODGE TRUCKS

was the poem which was read by Mrs. Worth Jackson. This was followed by a meditation on “What Christmas Really Means” by Raymond Hoover. Following this the group was asked to meditate silently on keeping a Christian Christmas. The meeting closed with the song, “O, Little Town of Bethlehem,” followed by oragn music and the benediction. NIPSCO OFFICIAL RETIRES TO FLORIDA A winter of fishing and sunshine in Florida are part of the plans of Maurice A. Foos when he retires January 1 as general service supervisor of Northern Indiana Public Service Company’s Goshen district. Foos, who has served NIPSCO and its customers for more than 43 continuous years, joined the Goshen Gas Company —a predecessor of NIPSCO — in as a meter reader and clerk. A year later he was promoted to serviceman, and in 1923 he was made a gas meter repairman. He was named a gas supervisor in 1926, and advanced to general service supervisor, his present position in 1930. Born in Blaksley, Ohio, Foos is a graduate of Goshen high school and has taken business courses from the International Correspondence School of Chicago. He is a member of the Goshen Masonic Lodge No. 12, arid Lodge No. 798 of the Elks.

Maury ■ and his wife, Wilma, live at 1205 West Avenue in Goshen, and have one daughter, Mrs. Phyllis D. Salisbury of South Bend. They attend the First Brethren church of Goshen. MILFORD EASTERN STAR IN LAST MEETING OF YEAR The members of the Kosciusko County Chapter 160 Order of Eastern Star held their last meeting of the year, 1963, Wednesday evening, Dec. 4. Worthy matron Mrs. Harry Schultz and worthy patron Joe Estep presided. Appropriate Christmas songs

m ■ SANTA WILL BE HERE FRIDAY, DEC 20 yT 6:30 to 8:30 P.M. *** ** * 'Mi v / ■ j\ ' ■ ' !. "Pinto” Horse Electric Pin 801 l Ridem cowboy! Has high ■ ' tension-sprung steel n «~» tension springs for balls zip across play MOO realistic ride. Sturdy ■ J " * I board — score registers plastic body — 32" long. ■ JHI automatically on panel. Jf 23-7213 I Z3.-6SIZ 1 1/ / :j '"—9 fl AV : i elrik n ' I dHiy,'; Table and Chairs Magic Gas Pump Child-size for playtime fun. 24-/4* vinyl table ffOC E “° 9 ° s !* top, bronzetone legs. ||« automatically into toy VEO 2 matching chairs. II car or truck w,th mag.c M 73£4 ’ suction cup nozzle. ■

were played during the business * meeting by Mrs. Don Enyeart, pianist. A Christmas gift is being sent to Mrs. Annabel Kinsinger, the Chapter’s adopted guest at the Masonic home in Frankfort The chapter room was decorated in the east and west with a miniature Christmas village and Santa scenes. A gift exchange was enjoyed by everyone. Refreshments of cake, ice cream and coffee were served from tables gay with Christmas greens and red candles and napkins. The refreshment committee consisted of Mrs. Don Davidsen, chairman, Mrs. William Martin, Mrs. Hattie Becker, Mrs. Charles Myers, Mrs. Enyeart and Mr. Davidsen.