The Mail-Journal, Volume 2, Number 38, Milford, Kosciusko County, 31 October 1963 — Page 12

THE MAIL-JOURNAL

12

Spotlight on Improving Business .. . Grocery-Department Stores Devote 60-90% Os Ads To Newspaper Space By arch Baumgartner Publisher THE MAIL-JOURNAL

The largest national grocery and department stores devote 60 to 90 per cent of their advertising budgets to newspaper space. The purpose of referring to the newspaper advertising of stores such as Sears - which spends 65 million dollars a year on newspa-; per advertising -is not to down I grade the efforts of a local retail-, er which may spend only SSOO a year on advertising. On the contrary, the objective; is the opposite. Great retail stores such as Sears, Macys, Krogers, A and P, and the major drug chains were at one time small local stores ! which grew because of their use of newspaper advertising.

List Recent Telephone Co. Official And Dept. Head Level Changes

T. A. Danielson, president of United Telephone Company of Indiana, Inc., and Ohio Telephone Service Company, subsidiaries of United Utilities, Inc.,, both headquartered in Warsaw, Ind., has announced recent organizational changes at corporate officer and department head levels. H. D. Clingenpeel has been relieved of departmental functions as general commercial superintendent. His duties as vice president now encompass primary responsibilities within the areas of personnel, public relations, and state regulatory matters. George L. White, general commercial supervisor of both companies for the past 18 months, has been appointed general commercial superintendent, assuming the department head responsibilities previously held by Clingenpeel. White joined the United organ-

List Syracuse Halloween Poster Contest Winners

Winners in the Halloween poster contest sponsored recently by the Thornburg Drug company are listed below. The posters are now on display at the drug store in Syracuse. • Winners in grades five through eight are: First — Judy Ridings, eighth grade —; Second — Gayle Stuckman, eighth grade Honorable mention -— Don Curtis, seventh grade ; Winners in grades one through four are: First —■ Judy Stidham, fourth grade Second — Jeff Mench, second grade - ! Judges were Mesdames Fred Clark, Joseph- Shewmon and Hubert Anglemeyer. COUNTY BASKETBALL SCHEDULE Friday, November 1 Pierceton at Syracuse North Webster at Mentone Claypool at Milford Richland Center at Silver Lake Sidney vs. Leesburg at Pierce--5 ton - •

EXTRA-VALUE FEATURES: Roof-Top _ ... . • ... Travel Rack on most wagons, Deepen , A oL A n °J°T ,N I VT outside. D rust fm Double-Safety All 1964 Ramblers hayejull headroom, h ip Bra F c F urved . g f ass side windo J, room, legroom, shoulder room for 6 adults. Advanced Unit £ onstruction , many others ’64 Ramblers. BIG ROOM,BIG NEWS; NEW’64 RAMBLER 6orV-8 Usj ADJUST-O-TILT STEERING WHEEL SERIES adjuststo7positlons,optional. Rambler American jgk . Ss??? Rambler Classic 6 or V-8 eNp' Rambler Ambassador V-8 BYLER MOTORS SYRACUSE, IND. S. R. NO. 13, SOUTH -— — Watch the Danny Kaye Show on CBS-TV, Wednesday evenings 10 P. M. On Channel 22

Thursday, October 31, 1963

j Another reason for mentioning the advertising policies of the\ larger stores is the fact that | are able to do extensive testing of the resuls of advertising. Theyy continue to find that advertising in the local newspaper is the best merchandising tool available. ! Another finding of the research Jof the large stores should be encouraging to smaller local merj chants. They have consistently i found that personalized, friendly I advertising in the local newspaper ! is the best kind of advertising! that any store can do. In this respect the small retailer j who knows his town and the peo- ! pie in it has a strong advantage j over competitors of any size.

ization in May, 1953, as a commercial representative, was later advanced to general commercial representative and since early 1962 has held the position of general commercial supervisor. He resides at 1927 east Market street, Warsaw, with his wife Sally and their two daughters, Nancy, 6, and Joyce, 4. Clingenpeel was first employed by United in 1930 as an accounting clerk. He later served in various commercial capacities and became general commercial superintendent in 1934. He has been a director of both companies for -many years and has held several corporate assignments, first becoming a vice president of each of the telephone companies in January, 1959. Clingenpeel and his wife Lucille reside at Tippecanoe lake, r 1 Leesburg.

I Farm Buildings Destroyed At Community Center

A four-alarm fire raged out of I control Monday afternoon on the Harvey Moore farm near Community Center. Firemen, who gave no estimate of damage, had not determined the origin of the fire. They reported grain and several structures were destroyed. Corn in a field on the Richard Harman farm was damaged. Firemen from Milford, Nappanee, Leesburg and Etna Green were on the scene. MILFORD JUNIOR AUXILIARY HAS HALLOWEEN PARTY The Milford Junior Auxiliary unit 226 held a Halloween party last Thursday in the Glenn Price building on West street. The 14 members present were masked. Donna Geiger received the grand prize. Games were enjoyed by the unit members and refreshments were served. Adult advisors are Mrs. Ren Clark and Mrs. Glenn Price.

: New Salem News By MRS RAY FERVERDA “IT IS NO SECRET” was the beautiful number of music presented by Cynthia Taylor, soloist, on Sunday morning- during the ! hour of worship. Janet Rarick was I | accompanist. Among the visitors , j was Mrs. Arnold LeCount, who j now makes her home in Mission, 1 Tex. Mr. and Mrs. LeCount have been living there for 18 months. * Mrs. LeCount left Tuesday for her home in Texas. A second visitor Was Floyd Johnson of Seattle, Wash., who is spending a few weeks here with his sons and families, the Frank Johnsons pf Syracuse, the Daryl Johnsons of near Milford, the Lowell Johnsons of near Marion, the Wayne Johnsons at LaPorte, and the Vernon Johnsons at Auburn. Clyde j Johnson, father of Floyd Johnson, j passed away in Seattle three j. weeks ago at the age of 92. The i body was flown to Fredrick, Md., ! for memorial services and burial. Mr. , and Mrs. Everett Tom, Jr., Kip, Kevin, Melinda, Melissa, and Melodie were guests at dinner on i Sunday of Mr. and Mrs. Nelson | Bushong and family at New Paris, j Mr. and Mrs. • Daryl Johnson, Mark and Deanne of Milford spent Saturday in the home of Mr. and Mrs. Frank Johnson, Carolyn, Nancy, and Arnold near Syracuse. Floyd Johnson was also present. CBYF HAS HAYRIDE The CBYF enjoyed a hayride and social time with the sponsors, Mr. and Mrs. Max Shively, Friday evening. Cider, potato chips, and doughnuts were served to Carolyn Morehouse, N%ncy Johnson, Allene Kilmer, Barbara Davis, Cynthia and Kathy Taylor and guest, Patricia Schermerhom, Brenda and Gary Hurd, Sandra and Jerry Crowl, Karen and Jay Plank, Allyson, Leo, Jr., and John Anglin, John Stetler, Blake Baumgartner, Max Rarick, Doug, and Dallas Shively, Mr. and Mrs. Vere Wildman and sons, Ronald and Randy. STAR CLASS DINNER The Star class enjoyed a basket dinner on Sunday following services. The committee of arrange- . ments was Messrs, and Mesdames La vent Tom, Albert Mathews, and Herbert Morehouse. Others pres- ] erit were Rev. and Mrs. Howard Kreidef, Mr. and Mrs. Paul Sch-1 ermerhorn, Patricia, Cynthia, and <

We Will Be Open TUESDAY, NOV. 5 FROM 9 A. M. TIL 12 NOON STATE BANK OF SYRACUSE

SIRKHOLDEF! REXALI DRUG Downtown Syracuse

“ Douglas, Mrs. Arnold LeCount and granddaughter, Mrs. Ruth De Fries, Mrs. Kathryn Dunnuck, Mr. • and Mrs. Dane Rarick and Max, Rev. Emeral Jones, Earl Cooper, John Stetler, Edward Smith, and s Gerald Grove. : Syracuse Woman : On Round The : World Trip Mrs. Fred Johnson of r 1 Syra- , cuse left New York last Tuesday, • Oct. 22, aboard the M. S. Seven Seas for a trip around the world. She will return the latter part of February. Mrs. Johnson, a former Chicago ' school teacher Who holds a bach- ! elor of science and master’s degree, is making the trip with 500 students and 35 faculty members of outstanding universities from throughout the world. - The trip is called the University of the Seven Seas, and is sponsored by the Rotary club of Whittier, i Calif. Mrs. Johnson will go as a J student and worker. | The trip will take 110 days and will have college courses with full I credit. The group will visit Lisbon, and Barcelona, Portugal, Cannes, France, Rome and Naples, Italy, Piraeus,. Greece, Alexandria, Port Said and Suez, Egypt, Bombay, India, Colombo, Ceylon, Bangkok, Thialand, Singapore, Saigon, South Viet Nam, Hong Kong, Kobe and Yokohama, Japan, and Honolulu, finally arriving at San Diego, Calif. Side trips will take the group to such places of interest as the Acropolis in Greece and the Taj Mahal in India. NEW SUBSCRIBERS TO THE MAIL JOURNAL Henrietta Chicchio, 1709 Lead : SE, Apt. 2, Albuquerque, New 1 Mexico. ’ • l Robert Lusk, 212 No. Shore Dr., ; Syracuse. Pvt. Nelson Beer, US 55749978, Co. D 3d Ba. USAMTC, Class 68, ' Fort Sam Houston, Texas, 78234. ■ Samuel Lundy, Epworth Forest, ] North Webster. Mrs. Wayne Zook, 1223 South ‘ Hills Dr., Wenatchee, Wash. - ( Gerald Cripe, 213 So. 7th St., ( Goshen. *

MRS. SAMUEL LUNDY

Mary Jo Firestone Becomes Bride Or Samuel Lundy October 26

Syracuse Church of God was the scene of a fall wedding Saturday evening, October 26, at 7 o’clock when Miss Mary Jo Firestone became the bride of Samuel Gene Lundy. The bride’s parents are Mr. and Mrs. Louis Firestone of r 4 Syracuse, and Mr. Lundy’s parents are Mrs, Lois Lundy of North Webster, and Samuel Richard Lundy of Howe. Rev. James McKibben officiated at the double ring ceremony in the presence of 100 guests. Fall flowers, bronze mums, and palms with candelabra decorated the altar.

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A white carpet and white satin bows marked the pews. The organist, Miss Barbara Benidict of Fort Wayne, played “The Wedding Prayer” during the" ceremony. Soloist James Hibschman sang “I Love You Truly” and “Because”. Attending her sister as maid of honor was Miss Peggy Firestone. The bridesmaid was Miss Shirlfey Whitehead. Jay Lundy served his brother as best man, and Danny Long was groomsman. Ushers were Tom and Jerry Firestone, and junior ushers were Jan Allen Lundy and Gary Firestone.

The ring bearer was David Firestone. Bride In Silk Organza The bride wore a gown of silkorganza over nylon net and taffeta, styled with a scalloped neckline and accented with sequins. A lace panel graced the front. The long sleeves tapered to a point over the wrist. The skirt was full gathered and was accented in back with an obi tie and chapel train. She wore a crown of lace tiara edged with pearls and an elbow length veil of silk illusion and carried a white Bible covered with yellow roses, and yellow rosebuds dotted the. white streamers. The maid of honor and bridesmaid wore matching dresses of gold brocaded satin in ballerina length, with cumberbunds and obi ties, styled'the same as the bride’s. They wore gold accessories. Their headpieces were gold crowns of matching material, gold veiling with gold velvet bows. They carried yellow and-bronze mums with gold streamers. Reception Follows A reception was held iri the church fellowship room. Wedding cake, punch, nuts and mints were , served by Miss Donna Sue Hibsch‘man, Elkhart, Miss Karen Franks, Wawaka, cousins of the bride, and Mrs. Jerry Vandersaul, Larwill, sister of the bridegroom? Miss Jennifer Lundy and Mrs.- George Yerger had charge of the gift table. Mrs. Lundy graduated from Syracuse high school in 1963 and is employed in the REMC office in Warsaw. Mr. Lundv graduated in 1961 from North Webster high school and is employed at West-, ern Auto in North Webster. After a short trip through southern Indiana Mr. and Mrs, Lundy will be at home at Epworth Forest, North Webster. Webster Church Os The Brethren Harvest Day Dr. A. Blair Heilman will be the guest speaker at the North Webster Church of the Brethren at 10:30 a. m. Sunday, Nov. 3, at the church’s Harvest Day. A basket dinner will be held at> 12:30 and negro singers from Elkhart will be* at the church at 2:30 for the afternoon program.

Henry Schrickers f Visit Pierceton L Visitors to the town of Pieree- ; ton early Tuesday were ex-Indiana . Governor Henry F. Schricker of l Knox. They had lunch in town and j a conversation with a Pierceton j Press representative. They said they stayed over night in the home L . °f Mr, and Mrs. James Adams of r Columbia City. The Schrickers were in Colum- ( bia-City-for the Marshall Memor--5 fund raising supper held Monday, Oct. 28. The total amount of money raised at the dinner was ? $9,506, according to Mrs. Hester “ ; Adams of the Columbia City Com- : [ mercial Mail. First Brethren Primary Dept. Has Halloween Party The primary department of the i First Brethren church in Milford had its annual Halloween party j Saturday afternoon at the church. . There were 35 children and teachers present." Tacaile Estep was atvarded a prize for the most unusual cost- | ume. Before unmasking no one was able to guess Sue Ellen Mabie and- she also received a prize. Refreshments of cookies, cider and candy we're served. NOTICE TO TAXPAYERS OF ADDITIONAL APPROPRIATIONS NOTICE IS HEREBY GIVEN to all tax- ; pay erst in Turkey Creek Township, Kos- • nusko County, Indiana, that the Towni ship Trustee and the Advisory Board will meet in the office of the Township Trustee at 418 So Huntington Street in Syracuse on the 18th day of November, 1963, . at the hour of 7:30 o'clock P. M. to consider the following additional and special appropriation to meet an extraordinars emergency existing at-this time, to-wit: (H. I.) An additional appropriation in the fire ‘■‘-hting fund for >h» Durchase'of a truck for use in the fighting of grass fires within the Township in the amount of $3,500.00. • The foregoing special appropriation shall be in addition to all other appropriations provided for in the fire fighting fund and in the existing budget and levy. The taxpayers appearing at the meeting shall have a right to be heard in respect to additional appropriation, and th ■ additional appropriation, if finally made, will automatically be referred tc the State Board of Tax Commissioners, which Board of Tax Commissioners will hoid a further public hearing, within 15 days at th- office of the County Auditor of Kosciusko County. Indiana or at such other place as he may designate. At such hearing any taxpayer objecting to the additional appropriation may be heard and interested taxpayers may inquire of the County Auditor when . and where such meeting will be held. Dated at Syracuse, Indiana, this 25th day of October, 1963. TURKEY CREEK TOWNSHIP BY: Madison F. Jones Township Trustee - PP & MJ — O. 31 & N. 7