The Mail-Journal, Volume 2, Number 34, Milford, Kosciusko County, 3 October 1963 — Page 8

THE MAIL-JOURNAL

8

Spotlight on Improving Business .. . The Only Place Products And Services Are Sold Is Locally By arch Baumgartner Publisher THE MAIL-JOURNAL

“For heaven’s sake, gentlemen, the only place products and services are sold is locally! “In our own newspapers we are most certainly dominated by local advertisers, and this is NOT bad . . . “ This was in part, the response of John D. Seater, Jr., Arizona newspaper executive, to a national advertising agency’s complaint about local orientation of newspaper advertising. Mr. Seater asked what possible good is any sales effort unless it is locally oriented. “Our advertising is pitched to the local resident, and this is good.” He emphasized that it was good for both local and national advertisers, as well as the consumer. With the exception of mail order business, all consumer sales must be made through a local retailer, whatever his size. As Mr. Seater implies, any advertising which ignores this fact is incom-

Charles Harris Elected President Os IFDA District 2

Charles Harris of the Harris funeral r homes in Syracuse and North Webster and the BlockerHarris funeral home in Goshen was elected president for the coming year at the annual dinnermeeting of the Indiana Funeral Directors Association, District 2, held Wednesday evening, Sept. 25 at the Pickwick Dinner Club in Syracuse. Others elected were' as follows: Vice president — John Harden of Lakeville. Secretary-treasurer — Kenneth Palmar of North Liberty. Leslie E. Toth, South Bend, president, presided at the meeting and introduced the speaker, Howard C. Raether, executive secretary of the National Funeral Directors Association, Milwaukee, Wis. The title of his address was

Hodges - > (Continued from page 1) traffic with no additional cost, donating extra hours, and the fire department also worked at no additional cost. He said street commissioner Marion Konkle, sanitation superintendent Pat Ragan, chief of police Gene Brumfield, and fire chief Norm Banghart all work on salary, receiving no extra pay. Hodges and his equipment was used a<no extra charge to the city. Hodges commeihded wives of department heads and the ladies who donated sandwiches and coffee to serve workers during cold night- * long work clearing snow. He said, “We have been informed many times by truck drivers, tourists, visitors and salesmen that Warsaw has the best snow removal program of any city they have visited. I am personally - grateful to all who made this program a success.” y Answering another charge by the Democrat candidate concerning the purchase of a pontoon, Hodges said, “We did not buy a pontoon and we do not have Indians to operate it. The city of Warsaw executed a contract with the C. & M. Dredging Co. of Elkhart to clean Eaglecreek and make it possible to drain the low ground in and around Warsaw. During this project the C. & M. Dredging Co. constructed a steel barge to work v from which was necessary to do the proper job. The city purchased this steel barge at a cost of S4OO. We did this in order to get up and down the creek at least twice a year to clean up any debris that might collect such as dead trees, brush, " etc. “We figured if we spent a few dollars each year it’ would save the taxpayers thousands of dollars in future years. My opponent had better get facts and figures to quote rather than just pick false statements out of the thin air.” Letter From Peace Corps Worker Read To Brethren Ladies . The Women’s Fellowship of the Bethel Church of the Brethren met last Thursday evening at 7:30 at the church. During a brief business session, president Mrs. Neal Cory read an interesting letter which she received from a Peace Corps worker in Chile. This woman had helped to distribute some of the clothing packets which the women of this district prepared last year, and finding Mrs. Cory’s name and address in one of the packets, she took time to write. The program for the evening consisted of reports from Women’s Camp and installation of officers. The reports were given by Mrs. Jesse Miller, Mrs. Cory, and Mrs. Lucile Strayer. On Wednesday, Sept. 12, at Camp Mack, Rev. David Albright of Fort Wayne was the speaker for the two sessions. On Thursday, Sept. 18, a three-session program was held with speakers Mrs. Strayer, Miss Opal Pence of South Bend, and Mrs. Dan West, Middlebury, for morning, afternoon, and vespers, respectively. Five from the local group attended one or more camp sessions: Mesdames Cory, Miller, Strayer, Cleveland Shuder, and Richard Smith.

Thursday, October 3, 1963

plete advertising. Since modern retail selling can not be done efficiently and adequately without advertising, it follows that any community where local advertising is incompletely utilized stands to suffer economically. The -final stimulant for the purchase of a product comes from some local promotion, regardless o f the amount of preselling in national nledia. The local merchant who does not take part in the final selling effort, may lose in two ways. First, a potential buyer may remain unsold because he does not know a product is available locally. Or, worse for the whole community, the potential buyer may utilize advertising of an out-of-town retailer, thus changing the nature of local shopping. Even so, the advertising which does the final selling is local advertising.

“Are We Pre-arranging Our Own Funerals.” The subject of his address being larger towns and cities were acthe answer to a magazine article in which funeral directors in cused of operating a “racket” of sorts, a pre-arranged funeral. However, it was pointed out that most smaller town funeral directors are well known and a respected citizen of the community who takes an active part in the town’s civic activities. Harold M. Schmutzler, Huntingburg, is the state president of the association. District number two includes, Elkhart, Kosciusko, St. Joseph and Fulton counties. Their were 71 persons present, which included the directors, their wives and invited guests. Devotions and installation of the new officers were in charge of the retiring president,-Mrs. Cory. Those planning the refreshments were Mrs. Jack Wolferman and Mrs. Bemiece Dwyer. Jell-o, assorted crackers, and coffee were served to 21 members and one guest.

Mobil Service Motor Tune-Up, Lubrication, Brake Service, Tire Repair, Car Washing, Generator And Starter Exchange. MUFFLER & TAILPIPE a GENERAL REPAIRS 24 HOUR WRECKER SERVICE SgßSiTt PHONE NORTH WEBSTER, 834-1631 —JE-E-. LB JIM STEVE J'< Solid, swift, silent Super Torque Ford for ’64! Bred in open competition, built for total performance. Hundreds of pounds heavier, it’s smoother, steadier than any other car in its field. What’s new? This year only your Ford Dealer can say ‘Everything!’ /U- - ■ New ’64 Falcon-great new big-car * look, great new ride, same great JU—sir old economy! Plushest ride ever built into a compact! New ’64 Fairlane ... family car with sports-car feel! New elegance in and out. Priced very low ... proved out by over a billion ownerdriven miles! 7 — BB | FORD SALES and SERVICE C S. Myers, Inc. “ “Famous for Fords For 25 Years”

Milford Firemen Barbecue To Be Held Sunday The annual chicken barbecue, sponsored by Milford volunteer firemen, will be held from 11:30 a. m. to 3p. m. Sunday, Oct. 6, according to publicity distributed by fire chief Harold Kaiser. Firemen served over 1,000 last year and hope to duplicate the affair this year. The barbecue is the one big money-raiser for Milford firemen. Purchase New Truck Milford firemen recently purchased a new fire truck and tanker with full equipment, and had planned to show the new unit, at their barbecue. The delivery date, however, has been set back to Friday, Oct. 11, Kaiser stated. The truck is a 1960 International truck and tanker and costs the department, fully equipped, $9,300. A 1941 Dodge tanker was taken in for SI,OOO on trade, leaving an indebtedness of $5,500, Kaiser said. The department hopes to defray much of this debt with a canvas of the town of Milford on Friday night, plus their Oct. 6 chicken barbecue. Chief Kaiser said the new truck has a portable pump, a portable light plant, an electric siren and public address system. The tanker holds 1,500 gallons of water and is primarily for rural use. Mr. Kaiser said Milford firemen, recently blacktopped the area at the rear of the fire station at a cost of $570, which is paid for. New Salem News By MRS. RAY FERVERDA Mr. and Mrs. Philip Meek of Elkhart, Mr. and Mrs. John Morehouse, Kay and Beth of r r Goshen, and Mr. and Mrs. Noah Endsley of Huntington were among the guests at New Salem’s homecoming. Special music Sunday was provided by the young girls’ trio. Members of the trio are Allyson Anglin, Allene Kilmer, and Cynthia Taylor. Nancy Johnson accompanied at the piano. A second number of special music was provided by the young women’s trio. Members of this trio are Mrs. Orville Kilmer, Mrs. E. Tom, Jr., and Mrs. Bill Speicher. Jahet Rarick accompanied at the organ.

Home Demonstration Presidents’ Council Meets Tuesday The county Home Demonstration Presidents’ Council met at the women’s building on the county fairgrounds on Tuesday afternoon. Mrs. Dale Cauffman presided. Reports were given by the secretary-treasurer Mrs. Richard Allen. The announcement of achievement day was given by Mrs. Weldon Kincaide. The event will be held at the Boice theater on Wednesday, Oct. 16, at 12:30 p. m. A pageant, “Our Ladder of Achievement”, written by Mrs. Glen Whitehead, will be presented celebrating the 50 years of home demonstration work in the state. The club members who have belonged for 25 years or more will be honored at the meeting. Their names are to be sent to the county extension office before that date. The chairman of the nominating committee Mrs. Dean Brown presented a slate of officers and they were elected to serve for the year 1964. The new officers are: Mrs. Amer Koontz, Sidney, president; Mrs. Weldon Kincaide, Warsaw, first vice president; Mrs. Richard Allen, Leesburg, second vice president; secretary, Mrs. Don Boggs, Leesburg; assistant secretary, Mrs. John Kirkwood of Claypool; treasurer, Mrs. Martin Stookey of Leesburg; and assistant, Mrs. Dayton Fellows of Warsaw. The Christmas workshop which will be held on Oct. 9 was discussed by Mrs. Ernest Hauth. The feather hat workshop was announced for Nov. 20. The group voted to continue the officers exchange program for another year. The expenses of a car to the National Home Demonstration Council to be held Oct. 20 to 24 at Little Rock, Ark., was voted paid by the council. Three reservations have been sent in. Letters from Melody Shock and Betty J. Bibler were read. The girls attended the state fair school, courtesy of the council. Mrs. Cauffman announced the last project lesson will be held on Nov. 14 and it is “Color in the Home.” The late date to order anniversary plates is Oct. 10. About 70 women were present representing the 72 clubs in the county. Mrs. John Kirkwood and Mrs. Norman Clay served cookies and punch at the close of the meeting. THE TROUBLE IsTz—x ' THAT IDO ! GUYS, WHEN ) IMEY6ETA , JOB, STOP LOOKING FOR C WORK ! >

State Tax Commissioners To Be At Warsaw The state board of tax commissioners will meet at the court house in Warsaw Wednesday and Thursday, Oct. 16 and 17, to hold public hearings on the several of municipalities and school districts, according to a legal notice published this week over the signature of the state board of tax commissioners. Time for the hearings is as follows: e Wednesday, Oct. 16, beginning at 8:30 a. m. - County unit, Clay, Etna, Franklin, Harrison, Jackson, Jefferson townships, Warsaw community schools, Lake, Monroe and Plain townships. Wednesday, Oct. 16, beginning at 12:30 p. m. - Tippecanoe Valley school corporation, Winona Lake civil town, Warsaw civil city, Warsaw-Wayne and Winona Lake library, Mentone public library, Scott, Prairie, Seward, Tippecanoe, Turkey Creek, and Van Buren townships. Thursday, Oct. 17, beginning at 8:30 a. -m. - Metropolitan School District of Whitko, Burket civil town, Claypool, civil town, Etna Green civil town, Leesburg civil town, Mentone civil town, Milford civil town, Milford public Ibrary, Syracuse public library, Pierceton civil town, Pierceton-Washington township library, North Webster civil town, Sidney civl town, Siver Lake civil town, and Syracuse civil town. Thursday, Oct. 17, beginning at 12:30 p. m. - Lakeland Community School Corporation, Washington and Wayne townships. Any appeal action from the county board of tax adjustment board will be considered at this time. At such hearing officials and taxpayers will be permitted to present any evidence that may give information on items in the budgets that, in their opinion, should be changed or reduced, or any other information that will assist the state board in finally determining the budget, levies and rates of the above named municipalities.

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SHOW NEW FORDS — The showing of the new 1964 Ford line at the C. S. Myers showrooms at Milford was a complete success, according to Charles (“Chuck)

Ten County Students Complete I. U. Degree Requirements

Ten Kosciusko county students were among 1,498 completing requirements for degrees this summer at Indiana university, I. IT. Registrar Charles E. Harrell, announced. The summer graduates, combined with June’s degree winners, raised the university’s 134th commencement class to 4,956 degree recipients. Formal graduation for both groups was held in June. The Scnooi of Education led the other I. U. academic divisions in total number of summer graduates with 648, followed by the graduate school, 331; college of arts and sciences, J. 35; graduate} school of business, 131; school of health, physical education and recreation, 122; school Os music, 76; school of medicine, 25; school of dentistry, 20, and the school of law, 10. Summer degree winners from this region are: Milford - Robert Perkins, M. S., education. Leesburg - Mrs. Janice Sittier Phillips, M. S., education.

Myers. ‘Several hundred people visited the spacious showrooms to view the new line, Myers stated. In this photo salesman Ted

; Warsaw - Barry Ashton, bach- • elor of music education; Mrs. ■ Sabra Bahadoorsingh, A. M., history; Mrs. Julia Trish Boles, M. S., education; .Mrs. Katherine Farrar, M. S., education; Mrs. . Mary Flora, M. S., education; William Huffer, B. S., business; Jean Kelley, A. 8., English; and Maureen Moore, B. S., education. MINOR ACCIDENT IN SYRACUSE A car driven by Lyda Ketering, Syracuse, was damaged slightly when it was struck from behind by a car driven by Evelyn Bowser, r 4, Syracuse, Friday, Sept. 27. The accident Occured at south Huntington and Pittsburg streets in Syracuse. Mrs. Ketering received a' neck injury. Both cars Were driven away from the scene of the accident. The estimated damages to both cars was approximately $350 according to ' investigating officer, Syracuse chief of police Enyeart.

Brooks, left, and secretary-treas-urer of the firm Elmen Hartter, right, are showing a new car to two visitors. A Mail-Journal Staff Photo. . (

SYRACUSE PEOPLE VISIT WARSAW OES Mrs. Frank Bates, Mrs. W. C. Grischke, Mrs. Estella Swartz and Douglas Yoder, all of Syracuse attended visiting worthy matrons and worthy patrons night at the Warsaw chapter Order of Eastern Star, Friday night, Sept. 27. Worthy matron and worthy patron of the Warsaw chapter were in the east. The program included a play acted out by four ladies, intitled “Mop Ladies.” Dave Miller of Gosljien, past worthy patron of Indiana Grand chapter and Karotta Kaufman of New Carlisle, grand deputy of district 20, were also present. PYTHIAN CLUB CLEANS HALL The Pythian club of Syracuse met Thursday, Sept. 26, at the Pythian hall. A pot lupk dinner was served at noon and (the ladies cleaned the hall. A short business session was held and the afternoon was spent socially. Mrs. Ella Urirue and Florence Moore were the hostesses. There were 11 members present.