The Mail-Journal, Volume 2, Number 27, Milford, Kosciusko County, 15 August 1963 — Page 8

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THE MAIL-JOURNAL

Spotlight on Improving Business .. . Trading Stamps Cannot Replace Newspaper Advertising By Arch Baumgartner Publisher THE MAIL-JOURNAL

Trading stamps, one of the dramatic phenomena of modern retailing, seems to have become a permanent part of American life. Somewhat to the surprise of even retailers and newspaper publishers, trading stamp companies have become ‘ the biggest Roosters of newspaper advertising. > Officials of the trading stamp firms have never claimed that their stamps could or should replace aggressive newspaper advertisjpg. In fact, wherever trading stamps have been introduced newspaper advertising has actually been increased. The stamps, and no other point of sales promotional device, can provide the shopping information necessary for bringing consumers to the modern supermarket. Increased use of newspaper advertising is likely to follow the introduction of trading stamps for several reasons.

Two-Car Crash No. Os Syracuse A two-car accident occurred at the junction of U. S. 6 and S. R. 13 north of Syracuse on Wednes- * day evening, Aug. 7. Mr. and Mrs. Sam Wohlford of 1014 South Main street, Goshen, and Mr. and Mrs. Donald Adair of South Bend were the two couples involved in the crash. All were taken to the Goshen General hospital. Mr. Wohlford was traveling north in a 1963 Ford when he reportedly failed to stop for a stop sign and struck the left rear of the 1963 Mercury station wagon 1 driven west on U. S. 6 by Adair. 1 Wohlford was traveling at a speed [ 1 of 40 miles per hour and Adair at j ■ a speed of 55 miles per hour. . | Mr. and Mrs. Wohlford boti|,4uffered lacerations and abrasions. Mr. Adair had a neck injury and Mrs. Adair fractured her collarbone. Deputy sheriff James Newton and state trooper John Funk investigated. I Whitko School Board Under Attack ■ I The newly formed Whitko school board came under heavy attack from one of the newspapers in its school district this week for methods used in informing itg citizens of the school’s proposed tax rate. ( The Pierceton Press, published at Pierceton in the Whitko district, used a banner, page 1 editorial to inform it’s readers of the proposed $5.91 tax rate. In all, the new rate j will give the town of Pierceton a tax rate of $9.76, the paper said. ’ It termed this rate “near-confis-j •catory.” The weekly publication also ac- | cused the Whitko school board of improper publiaction of its proposed school budget. It was published in two newspapers outside the school district. The paper had this to say: “Our bold contention is that the budget was published outside the school district to give it the least amount of newspaper exposure/This type of thing is not becoming | to a hew school board which < ‘wants to do the right thing.’ The should and must be informed as to what they are expected to pay.” The paper also stated the new "Whitko superintendent; Delbert Hatton, offered a typewritten “explanation” to papers outside the school district (citing no figures whatever), but offered no such] explanation to the newspapers in the school district, thus further holding vital information from Whitko taxpayers. Court News Named Administrator Albert R. Graff, Milford, son-in-law of the late Grace ET. Bird, Milford, who died June 26, has been named executor of Mrs. Bird’s estate. Real estate is valued at s*l,ooo and personal property is valued at $123. Four daughters, one son, and five grandsons will share equally in the estate. . Daughters of Mrs. Bird are Ethel Calbeck of Nappanee, Thelma Graff of Milford, Buenola Dicker- ’ son of Syracuse, and Dorothy Augsburger of Milford; Albert Bird is the son. The five grandsons who will share in Mrs. Bird’s estate are Cleon and Donald D. Scott of South Bend, Forrest E. Scott of Libya, North Africa, Franklin Scott of Milford and Edward B. Phillips of Oklahoma City. CHRISTOPHER DARR CELEBRATES IST BIRTHDAY Mr. and Mrs. Jack Darr of Syracuse celebrated their son, Christopher John’s first birthday Aug. 1 at a family party. Those attending were the grandparents, Mr. and Mrs. George John of Goshen and Mr. and Mrs. Earl Darr of Syracuse. k RIAP KITTY ) AND TUB etAM<PtID» K OVIRY WMK

Thursday, August 15, 1963

The trading stamp companies recognize the value of newspaper advertising and use it extensively to advertise their stamps. Last year in Chicago grocery advertising in newspapers increased 65 per cent as the result of competition among firmsJtiandling trading stamps. The grocery stores, because of competition, also increased their advertising While reducing the cost of many products. Also, stores which do not [give trading stamps found it profitable to use additional newspaper advertising explaining why they preferred to operate without offering the permiums. In short, the trading stamp movement has only proven that no substitute, however attractive, can be used for straightforward information presented in the local newspaper concerning the goods for sale.

Champion At Elkhart Co. Fair Ted Davis, 17, son of Mr. and Mrs. Devon Davis of near Milford, who won grand champion at the Kosciusko county fair last week became champion with his shorthorn heifer at the Elkhart county fair this week on Monday. This was in the Gold Medal show in which the entering animals must gain 70 pounds from birth and average pounds per day. Entrants were from any county. At the Kosciusko county fair Davis’ shorthorn steer won grand champion and was sold to Al Heierman of the Peoples State Bank of Leesburg for $850.92 in the annual livestock auction. Davis is a member of the Happy Bachelors Senior 4-H club of Milford. Wayne Carter To Be Guest Speaker At Quaker Haven C. Wayne Carter will be the guest minister Quaker Haven on Sunday, Aug. 18.’ Mr. Carter served as youth secretary under the board of Christian education | of the five-year meeting of friends, with headquarters at Quaker Hill, Richmond, from 1955-1961. Since that time he has been serving as the minister of the Irvington Friends meeting in Indianapolis, i which is in the process of constructing a new church and Christian education facilities near the East Gate Shopping Center in Indianapolis. | Wayne Carter graduated from , Earlham college in 1951. He , taught two years at Friendsville Academy, Friendsville, Tenn., and [ served two years as secretary of the Homewood meeting in Baltimore, Md. He is the father of three children and lives with his wife Elizabeth, and family in the city of Indianapolis. CABLE - STRIEBY REUNION TO BE HELD SUNDAY The Cable-Strieby reunion will be held Sunday, Aug. 18, at the home of Owen Strieby, corner of John and Harrison streets in Syracuse. A carry-in dinner will be served at 1 o’clock.

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Dewart Lake Couple Weds July 27 In North Webster Methodist Church

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Nuptial vows were repeated by Miss Judy Ann Keller and Jim L. Mock, both of Dewart Lake, Saturday, July 27, in the Methodist church at North Webster. Rev! Charles Johnson, pastor of the church, officiated. Parents of the couple are Mr. and Mrs. George R. Keller of r 3 Syracuse and Mr. and Mrs. Howard Mock, also of r 3 Syracuse. Escorted to the altar by her father the bride wore a gown of white net over taffeta fashioned with Chantilly lace pleats in front and back of skirt and a lace bodice. She carried a bouquet of pink and white carnations on a white Bible. • Bride’s Attendants Miss Sally Keller, sister of the bride, was the maid of honor. She wore a yellow taffeta dress brocaded with white and a matching hat. Miss Keller carried a bouquet of yellow carnations. Miss Sharon Fox of Watervliet, Mich., cousin of the bride, and Miss Judy Kern of Syracuse, classmate of the bride, were bridesmaids. Miss Fox wore a pink dress with a matching bouquet of carnations and a. white hat and veil. Miss Kern wore a mint green dress and a white hat and veil matching that of Miss Fox. Douglas Mock, brother of the bridegroom, was best man. Steve White of North Webster and Clarence Wherledge of Middlebury were the bridegroom’s attendants. Ushers were Charlie Jones, James Keller, brother of the bride, and Larry Mock, brother of the bridegroom. Reception Refreshments of cake, ice cream and punch were served in the church parlor after the ceremony by Mrs. James Keller, Mrs. Larry Mock, and Mrs. Douglas Mock. Following the opening of gifts a

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reception was held at the home of the bride’s parents. Following a wedding trip to Niagara Falls the couple will reside on r 1 North Webster. Mrs. Mock chose a yellow cotton dress for her trip. ’ Out of-town guests were from St. Joseph, Mich, Benton Harbor, Mich., Watervliet, Mich., South Bend, and several other towns in Indiana. Brunswick Boat To Sell Warsaw Mint WARSAW — Brunswick Corp, announced Tuesday at its Chicago office it will discontinue production of small fibreglass boats, which are produced mainly at the Warsaw plant. B. E- Bensinger, president, said, it would concentrate in the marine field on yachts and motors. Bensinger added the small boat division has not been attaining its profit objectives and that negotiations to sell the business are in progress. The headquarters and main plants are in Little Falls, Minn., and Nashville, Ga. NEW MAIL-JOURNAL SUBSCRIBERS Recent subscribers to The MailJournal are: Miss Joan Myers, 502 S. Cavin, Ligonier Dale Atkinson, r 1, Box 267, Syracuse Willard Gustafson, 2518 Sugar Loaf Lane, Fort Lauderdale, Fla., zip 33312.

New Management At Syracuse Standard Station Ralph (Dick) Atkinson assumes management of the Standard Service Station, located on south Huntington street in Syracuse, on Friday of this week. A native of Elgin, Hl., Mr. Atkinson has purchaesd a home on Ogden Island, Lake Wawasee, from Vern Martin, and has moved his family here. He has been associated with the Midwestern United Life Insurance Co., and will continue to be affiliated with this company in this area. He is asking area motorists to drop in to get acquainted. Mr. and Mrs. (Marilyn) Atkinson have two children, Kevin Ralph, 3, and John Glenn, 1%. The latter was bom on Feb. 20, as the famed astronaut Colonel John Glenn awaited the count-down for his history-making orbit around the earth; and as a result was given the name John Glenn. HOLDS ANNUAL PICNIC The Homebuilders Sunday school class of the Syracuse Church of the Brethren had its annual class picnic Sunday, Aug. 4, at the Indiana Dunes Park. There were 42 present. The day was spent playing horseshoe, hiking, and swimming.

DR. HERSCHELL R. COIL Optometrist-Audiologist of the Specialize In COIL OPTICAL SPECIALISTS I Children’s Eyes One of Indiana’s Oldest Optical Firms now located at Complete Optica] 102 W. Main St. and Syracuse, Indiana Hearing Aid Phone: 457-3712 Service By Appointment Only LEESBURG LIONS CLUB ANNUAL CHICKEN BARBECUE Saturday, Aug. 24, 1963 • Serving 5 to 8 p.m. LEESBURG, INDIANA One-Half Chicken SL2S - One-Fourth Chicken 75< With All The Trimmings Proceeds for Lions Club projects

ANNOUNCE ENGAGEMENT Mr. and Mrs. Howard Kline of Wawasee Village, announce the approaching marriage of their daughter, Connie Conrad, to Jack Spitler, son of Mr. and Mrs. Don Spitler of r 4, Syracuse. An August 24 wedding is planned. Willing Workers Visit Silver Beach The Willing Workers Sunday school class of the Syracuse church of the Brethren spent Sunday at Silver Beach on Lake Michigan at St. Joseph, Mich. Twenty-six persons including class teacher Ray Darr, assistant teacher and Mrs. Wayne Coy and Mr. and Mrs- Warren Benson, enjoyed the Sunday school lesson, the beach and sight seeing. FALL BOWLING MEETING AUG. 20 The Tuesday Night Ladies bowling league will hold their fall organizational meeting, Tuesday night, Aug. 20, at the American Legion hall in Syracuse at 7:30 according to an announcement by Kathryn Knisley, league secretary. All members are urged to attend. Any additional information can be obtained by contacting Mrs. Knisley at 457-3527.

Local Dodge Dealer To Attend Preview Os 1964 Model Autos

Harry Appenzeller of Lakeland Motors, Inc., 401 So. Huntington street, Syracuse, will attend a special preview of the 1964 Dodge cars and trucks to be held August 29 in Detroit. Salesmen accompanying him will include Harry VanHemert, Ernest Rogers and John Holloway. The day-long pieview will open with a morning sales meeting high-lighted by a stage show and movie presentation of the 50th anniversary Dodge models for 1964. Following a luncheon, marketing plans for the 1964 model year

Visit Beer's Flower Gardens , And Nursery j See the many standard and new varieties of flowering plants in full bloom. Also select your shade trees now, while in foliage, for fall planting Bring your friends, and visit our grounds. Beer’s Flowers And Landscaping Milford, Indiana Phone: 658-2351 Lakeland Motors Chrysler - Imperial - Dodge - Dodge Dart Plymouth - Valiant - Dodge Trucks 401 So. Huntington St. Phone: 457-4147 Syracuse, Indiana USED CARS 1963 MERCURY Meteor 2-door, hardtop, 11,1)00 miles $2,595 1962 FORD 4-door sedan, galaxie, 6 cyl., straight stick, one owner . $1,795 1961 CHEVROLET Bel Air, 4-door, sedan, V-8, straight stick $1,795 1960 RAMBLER 4-door, American, automatic transmission, one owner .... $795 1959 CHEVROLET station wagon, 6 cyl., straight stick, one owner . . . .;.... $1,095 1959 PLYMOUTH station wagon, V-8, auto .... $995 1958 CHEVROLET 4-door Bel Air, V-8, automatic, one owner $895 1956 PLYMOUTH 4-door, sedan, V-8 automatic trans. . . . . $395 1956 FORD 2-door, V-8, automatic trans $295 1956 CHEVROLET 2-door, V-8, straight stick . . $495 1959 DODGE half-ton pick-up, one owner, sharp truck . $995 17 New Dodges & Plymouths In Stock CHOOSE ONE OF THE FOLLOWING CARS AND SEE WHAT A SHARP TRADE YOU CAN MAKE Stock No. 77 — DODGE 880 4-door sedan, V-8, Automatic Stock No. 78 —DODGE POLARA 4-door sedan, V-8, automatic Stock No. 97 — DODGE 330 Station Wagon, 6 Cylinder, stick Stock No. 93 — DODGE 330 4-door sedan, 6 Cylinder, automatic Stock No. 90 — DODGE 330 4-door sedan, 6 Cylinder automatic Stock No. 8 — DODGE DART G.T., 2-door, hardtop, automatic Stock No. 73 — DODGE DART 270 convertible, automatic Stock No. 99 — PLYMOUTH V-8, 4-door, hardtop, ' Fury, automatic Stock No. 100 — PLYMOUTH 4-door, sedan, Savoy, V-8, automatic Stock No. 24 — PLYMOUTH 2-door, hardtop, sport Fury, V-8, automatic Stock No. 94 — PLYMOUTH 4-door, sedan, Belvedere, V-8, automatic Stock No. 81 — PLYMOUTH 2-door, sedan Belvedere, V-8, automatic Stock No. 82 — PLYMOUTH 2-door, sedan, Belvedere, V-8, automatic Stock No. 91 — PLYMOUTH 4-door sedan, Belvedere, V-8, automatic Stock No. 39 — VALIANT V-100 4-door, sedan, straight stick Stock No. 79 — VALIANT V-200 4-door, • • * 1 station wagon, automatic Stock No. 51 — VALIANT SIGNET 200 convertible, straight stick t See Harry VanHemert, Ernie Rogers, John Holloway, or Harry Appenzeller for a real deal on one of the above listed cars. COMPLETE SERVICE OK ALL MAKES OF CARS

will be explained by corporate and division executives, including Byron J. Nichols, Chrysler Motors Corporation vice president and Dodge general manager, and Robert B. McCurry, Jr., Dodge general manager. Dealers of this area will view a display of the 1964 Dodge cars and trucks during the afternoon. Mrs. Donald Arthur and two daughters Virginia and Anna Beth of Milford spent part of last week in Spartanburg, Ind., visiting at the home of Mrs. Golda Woods.'