The Daily Banner, Greencastle, Putnam County, 27 July 1966 — Page 4
4 Th» Dally Bannar, Graancastla, Indiana Wadnasday, July 27, 1966
TV in review
By RICK DU BROW HOLLYWOOD UPI — James Aubrey, once the nation’s most powerful decider of what television shows most Americans saw, says he hopes to return to the industry he left in a flurry erf controversy.
In fact, he said in a rare in-
terview by telephone from New he said that at present his chief
York, he is “looking forward to the day” when he can do. business with CBS-TV, the network that replaced him as its president in one of the most talkedabout television stories in years. He indicated his plans were In the “production, creative” end of television shows, although
occupations are outside show business. “I hope to be back in it very shortly,” he said. Mr. Aubrey had only the kindest words for all three of the major networks, saying he was impressed with all of their schedules and that it was amazing that television does as many good things as it does. He emphasized he felt absolutely no bitterness toward CBS, and that he had “the highest regard” for the network. “I’m looking forward to the day when I hope — I believe — that we’ll be doing business together.” he said. Under Mr. Aubrey’s presiden-
cy, CBS-TV was — until near the end, when he was replaced — the runaway ratings leader of the networks, principally because of situation comedy, game shows and variety fare. CBS-TV made its presence felt as the world’s largest advertising medium. Even Mr. Aubrey’s detractors conceded he had an uncanny genius for programming successfully for ratings. His critics however, attacked the handsome, socially active executive for being allegedly high-handed in his dealings with some of the network’s top stars; for his supposedly arbitrary ways, bom of his incredible success; and for being perhaps
too kind to his old pal, actor Keefe Brasselle, who in one season turned up as the producer of three CBS-TV flops, including “The Reporter” and the Cara Williams show. Aubrey also was accused of being unsympathetic toward news and drama shows because of their limited ratings appeal. Many cynics believe, however, that if CBS-TV had not fallen off a bit in the ratings, Aubrey would not have been dethroned, regardless of attackers and gossipists. After Mr. Aubrey was replaced, his successor caused a furor by disallowing full, live telecasting of a key session of
the Senate foreign relations hearings, and offering the usual reruns of Lucille Ball and “The Real McCoys” instead. This prompted Fred Friendly, president of CBS news, to resign. Was Mr. Aubrey surprised by Mr. Friendly’s resignation? Would he have made the same decisions concerning the coverage? “I have always known Mr. Friendly to be a very highly principled, thoroughly professional, highly conscientious man,” said Aubrey. “And I’m sure that if something came up concerning his principles, it was more important to him than bread. And I respect him for it.”
However, Aubrey added he thought it would be in poor taste for him to comment on the decisions of others, and that one doesn’t always know all the pressure involved, and that things are "not always as black and white as they seem. I’m sure there was every good reason for CBS to exercise the judgment it did.” Aubrey, whose shows as CBSTV president did include the powerful dramatic series “East Side-West Side,” was asked about the view that he was generally unsympathetic toward dramatic programs. He said the i record would prove this to be l not true, “but I realized the
pendulum had twung away from live anthology. We had drama season after season op film. I was more interested in drama than many at the networks.” A former CBS-TV employe says that this past season’s acclaimed “Ages of Man” Shakespeakean recitations by Sir John Gielgud, as well as "Death of a Salesman” — which has set off a revival of drama on television — were on the planning boards, and discussed, before Aubrey left the network. Asked whether these projects were merely getting the routine onceover, and if he would have put on “Death of a Salesman,” Aubrey said:
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