The Daily Banner, Greencastle, Putnam County, 6 April 1953 — Page 6

THE DAILY BANNER, GREENCASTLE.. INDIANA, MONDAY,

Looking At Life By Erirh Bnndeis (Jne of tlie encouraging sign* of our limes is the firct that most of the bad news we read

daily is surrounded by advertising. telling us how we could spend our money if we had any. The only exception is I‘age 1 of the average new paper. although it would be a pretty good

SPECIAL CITIZEN OATH AT HOME ! v /"V \ , A ^ M

idea to have ads on that page, too, just to offset the extra-bad news that usually appears on that

j page.

For instance, right next to the story reporting the stabbing of a longshoreman by a jealous dockworker. wouldn’t it be nice if there could be a well illustrated id. announcing a special sale of knives and other hardware? Or. if there is a shooting by an mfaitliful wife’s husband on the ront page, it seems to me that this would be an ideal place lor i department store ad. telling our .vives all about a special barj.iir in negligees It just seems to me that om wonderful advertising men. with | ill their clever ideas o' o look he most obvious The other night on my lele.ision set. 1 saw one ol those rime dramas where everybodj ;et.-' shot or stabbed or paisoned As tile tiling was at its gone-t. here came time for the comncrcial. Just befoii that the e oinr of Ihe play had roll' i er, bi'eathlng lici last breath before she was revived by tin oung doctor who was not only a octoi but also stuck on hei i

*ARAlTf 10 BT POilO fchiglish war bride Mrs. Peggy J"an Vukmlino vlch. 'ii leceives ihe uatb of citizenship right in her home in Clucagi irorn Federal Judge Walter La Buy flit oath is a special oath. Slnrr Mrs Vukadmovich cannot raise her bands, daughter Denise perform.' ‘he function. Her husband Daniel was a U. S Navy storekeeper I he> tie! at a tied Cross dame during the war. (Inh mnlwuiil S'lutuliihniu.

Banner Ads Get Result

MAKE YOUR WASHDAY MORE PLEASANT WITH A NEW WASHER

Ca"T*9t L!Vf» !ar»« j'.'t • % tl iv‘ee'1**' r—»j -r ws <n urrn' 9AI * r * 't&d t*!'•v' kyUy rtltlftd p#f?§ S’o;' powtr II N#.<f r .WIWC AWAY ' TO^ vv«»K Z*#’ roii f^p ty *i%<l **ty RUST r*OOf ALUMINIUM F^AMI.^ i*M • Uifeftf at«* - i (i*if• wflf * n-tl . > f»*l v*"'* nxaustvi— »* 0" the Duty T ’ •<< f r Am W.9S

Then the commercial came on. And lo and behold, a young lady who looked like the twin sister of the one who had just done her contortions on the floor, was now telling us in the sugag*iest tones that we should all use a certain toilet soap and we would be just as pretty as she. It seems to me that, to save I time, the performers themscl vs ! could do the comm ■rci.ili whit I they act their rotes. It could all be di o ' ■>' vcijr simple tricks. For in. tunic. the lady gets stabbed and is about to pass out. she could, it.- a lust gesture, grab u large economy size bottle ol the siHinsoi'ing perfume and place a few diops behind her

ears.

As he di e .-o she could null'-' am: Ah. it’s pleasant to die with Toujoms Sinello lulling you to I sleep I Th s whole advertising business is still very niuclt in its infancy. For instance, take your Broadway illuminated billboards. At present they arc only a block or two long They can be seen only for three or four miles Child's

play!

Why not use the MOON for advertising purposes ? As long as the scientists ABE going to reach it very soon, why not take an advertising man up there with them and have him arrange to have huge signs on the moon advertising "Moonshcer Nylons'' or something like that ? 1 am sure that a lot of you will agree that I should havjv been an advertising man instead of , writer. Not because my advertising ideas arc so good, but be- t cause my coin ionizing is so bad | today However, if you had gone in! i y. ii cellar and seen all the water in it that I found in mine after a hi ivy rain, you probably wouldn’l have done any better in your chosen work than I am doing right now in mine. I can now readily understand hoi the term "water on the brain originated.

Fiery, Smarting Itch of Common Skin Rashe« Poii I Stand such torment another hour! Just smooth Resinol Ointment on your irritated skin at once. Sop |)ow quickly its medically proven ingredipnts in lanolin bring blisstul. long-lasting relief.

CORRAL DRIVE-IN THEATRE On I S l<>, 5 miles K- «f Terre Haute. HI ( l\ NITT!. MONDAY .M I E April 0. •TUI CLOUN” A Iso •‘A1‘A< HT‘ M AIJ SMOKE"

Mciidozi brook Drive—In Thailcr I VST IT MEN T OMOIIT “RED MOUNTAIN” IT !■>.. VV I P V Till HS. .loac Tiinlaiii' — •lolm l.unil “Darling Hew Could You” I „v Met allsPlcr - Jo" ITl'dlips “fl Yank in Korea” ( artoon show al 0:io.

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Playing Tuesday, Wednesday and

Warner Bros.

-anr ALFRED HITCHCOCKS'

I Contest'

TGOMERY CLIFT ANNEBg

ra Mi«i« Mi

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NEW? AND TIME GALLOPS ON

AIL

tome i n PROOF 0 F tyv*'

FRIGIDAIM AUTOMATIC WASHER U«» out aaMViMMMT iUMW PUN OP IN IVtNINOI »Y APPOINfMPW

HORACE LINK & CO.

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more...) and why

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There's an old saying that a thing h wiutli what soiiiconc is willing to pay fur it. Well, it you could tout the wholesale amJ ic tail used cat auctions around the country, it you could survey huntheds ol used car lots vou wouM discovci that useil Lords biing pines than au\ couipetitive make—and hy suhslantial aiuounts.

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rpil XT’S \N 11^ we fry I tuir ' r ).5 ears, the luicst Lord I has ever built, should not he compared with cars in the same price range. Not because otor lompctilors don't do a good job—ob\ louslv they do—but bet just we leel Ford Cars have more in couuuon with the highest priced automobiles. The similarities are far greater than the differences. I’or p.vrini/Wr’. today, the most expensive tar- in this countrv have \ -type, 8-eylindtr engines. I'ord f ars hau had this exact same type ol engine for over 20 \cars. Ford lias made more V-type, 8-cylinder engines than all othci manufacturers combined and no other /on-prittil t.u has a V-8vet' 'N hat's more aslounding, the current Strato-Star V ; 8. a full 1 lO-hoisepower. Iiigh-eoiiipression V-8. delivers all iis liigh-test performanee on "regular" gas and sells for hundreds of dollars less tliun several other makers charge for t six-cylinder car. Now there's nothing wrong with a Six but they ylo cost less to make. Ford makes a Six—the most modem overhead valve six in the industry. And it it’s a sixlylindcr cai you want. Font has it and for less monev than the V-8. which is as it should be. > M/ml about ride? Hue's another Ford similarity with high-priced ears . . . I{itlni£ (Aimjott. Out of the misconceptions ol automobile buyers for many years has been that weight—sheer weight —is what it takes to make a car ride well. Hut the railroads have disproved that, as .my one who has ever ridden a modern, Ughhveight sticamlincd Pullman knows. It’s how you nsr weight—how you spring and balance it that counts. Ford has found, for example, that you tan make a 3000-pound car rule softei and hold the road bettei by fat than many cars that weigh a full 1000 pounds more. In our ’53 car, for example, front end road shock has been reduced up to 80%. We say it compares most favorably with ilie heaviest cars sold today. Chances ate you could not tell the diflierence. W hut idumt automatic transmissions? Ii would take die liugets ol both hands to count the various kinds of automatic and semi-automatic tiansmissions on the market today. The one we otter is called Fordoniatie. It is the most versatile on the market, K represents the most profound consideration of engine-to-wheel power transfer— a „d that u docs tlie best job for oui engines isn't even open to ijuestiou.

h shifts" better than you could shift In hand and K does it in such a wav vou hardly know it—automatically. An iutercsliiig sjlety feature ol Fordomatic is that forward and reverse positions arc separated by a neutral position on the drive selector. It is "second nature” to handle, and what's more, with Lordomutic there is no time in the shifting when the car is not in perfect control. If you want to "rock” your car to get out of a snowdrift, you can. If you want an extra burst ol speed you just step down on the gas and keep your hands on the wheel. In short, Fordomatic gives vou the power you want, when you want it—automatically. We know for a fact that Fordomatic is one reason why Fords bring more

money on the used cat market.

H hut yon cun see is also important. Here again Lord (.ars lead not only in their price field hut in the medium and upper brackets as well. Ford visibility is Full-Circle V isibihty. I his means huge, curved unobstructed glass aiea. front and rear, plus side windows that allow all passengers what the hotels call room with a view.” And, it might interest you to know that, inch for inch, very few cars costing thousands of dollars more can beat Ford for window area. Appearance? \ higher price, of course, does not make a car more beautiful, (xmversely, beauty in a Ford comes "for free. Lord has found that it costs no more to develop a lieautilul car tlian one that is less pleasing in appearance. You can drive up to the most exclusive doorways in the world and feel perfectly at home in your Ford. It's done every day .111(1 if you don’t believe it just stand in front of the Waldorf, lor example, the next time you are in New York. Or the' Mark Hopkins in San Francisco. Fords "belong” ... in exactly the same social category as the finest, one-of-kind creations. After

all. a Lord is a custom creation multiplied.

K/iof about, running easts? Here’s one place that Ford s advantages are obvious. For oil and gas economy Ford las the big cars whipped. Ford parts cost less. Ford service (harges art less Lord tire mileage is thousands of miles greater. And, as any ( .P.A. who looks into it will tell vou I ord depreciation is the lowest of any car on the market-

liar none.

II hat are Fords made of? Some people have the idea Hiat the costliest cars are made of "better stuff” It’s perfectly true that some high-priced cars have costlier upholstery and

fittings. What Ford has is so good, liolh in durability and appearance, that you probably could not tell tin dilferenM You might even prefer it, because of its better design and more pleasing appearance. I'lien there’s the question of sheet metal. II you »crc to measure and analyze the sheet metal structure in die most expensive car, you most likely would find it identical m thickness to the corresponding panels in Ford. Lnr the most part tins applies lo castings and forgings also Nud here s' 111 have another reason why you can pay more hut you cant

buy better than Ford.

Hot what do yon pay for a I'ord'!' Fins is an mteiesung point. When designing and tooling up lor a new model, for spends a great deal more money than the makeri of t e costliest Tars. For example, the first dozen ut so id can cost just alwiut $52,000 a copy, apart from tooling! Ihese<at are never sold—they're experimental models. I hen “ i f they are perfected and go into production Ford actually turns out a vastly superior car in every way lor the low pnee ' ,w are asked to pay. This is the miracle of Ford production After all, then, what is the difference between a Foul uni

the costliest cars?

In our opinion, the difference is largely a matter ofd> m ^ stotis, weight (and the power required to move i0 P u9 . distinction oJ owning a car that not so maiiv other | KI ’P^ own. I he desire for these things is understandable ■ ’ ’ a probably justified lor people who are w illing to P* 1 ) 1 11 ,ir

to satisfy it.

As to comparing Ford with other cars in us puce all means do so if you wish. But, as we said before-

a better picture of Ford value by comparing wilb cats ^ arc most like Fords—those that are priced up ,0 l "‘^ • much. As a matter of fact, we think you II ‘i 1 ^ , ^ j p",,) comparing the other cars with Ford—because the b 1 '’ . lias really established the New Standard of the American 53 FORD

Worth more when you buy it •, Worth more when you sell it. . •

Phone 2hM

KING MORRISON FOSTER CO. Ynnr Friendly Tord Place Since 1910 H4 Wtsf Washlngfoit SI.